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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. Conduct online donor surveys. Begin testing your messaging to learn which message has the highest engagement in terms of engagement and donations?

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professionals

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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! August 16: Fewer Guesses.

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BACK TO SCHOOL Webinar Series

M+R

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. The format is hella simple and a whole lot of fun: We’ll present a test.

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How to Get the Most From Feedback Surveys

NonProfit Hub

A few weeks ago, we talked about why feedback surveys are a helpful tool to help towards success. This got our wheels turning and made us prompted us to talk about specifically what you can do to get the most back from feedback surveys. If you’re asking questions willy-nilly, then your survey’s going to turn out pretty useless.

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AI-Driven Fundraising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Send a paper survey to people asking what they care about, engage with them, share information they are interested in, and ask them to give.” Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data. He also mentioned Quilt.Ai

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How To Survive And Then Reset To Ultimately Thrive

Eric Jacobsen Blog

Growth is a learning cycle with constant loops of testing, gaining insights, implementing, sharing, and iterating for improvement. It generates knowledge of what is initially unknown, and so creates learning. Linear models of growth neglect the realities of the changing world around us and lull us into a false sense of security.

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