INDUSTRY INSIGHTS YOUR PEERS ARE READING
I had a 90-minute workshop which was broken into two parts: a bit of presentation, and a bit of game time. Game: To play the game with your organization, team or community group, use the documents below to share the grid and other pages to print and cut out the playing cards. CDSI Game – Grid. CDSI Game – Tools. CDSI Game – Roles. MORE
David Wilcox just posted a terrific wrap-up of our Social by Social game’s newest iteration, played at this week’s London Net Tuesday: Full size image here. Our aim is to use the game as one of the ways to introduce people to the substance of the Social by Social Handbook. MORE
The debate surrounding nonprofit feasibility studies can sometimes pose interesting questions: Do nonprofits need to conduct them to host successful capital campaigns? Are they worth the cost? MORE
Awesome Games Done Quick: How Gaming Gurus Reinvented Telethons: Associations Now : "he charity event Awesome Games Done Quick, a weeklong gaming livestream featured on the video-streaming site Twitch, raised more than $1.5 million for charity research earlier this month. How they did it says a lot about the value of embracing niche audiences online." ''via Blog this MORE
There’s a communications medium far too many nonprofits neglect: Gaming. “Games have clearly arrived as a mass medium,”. … pronounced Al Gore, the former Vice President and presenter of perhaps the most watched PowerPoint ever, at the Games for Change conference. MORE
Let the games begin | The NonProfit Times : During the 2013 Bridge to Integrated Marketing conference, Jeremy Ryan of Lipman Hearne offered the idea of making fundraising fun, by applying gamification. Actually, the word comes from an Englishman named Nick Pelling, a computer programmer and inventor, and means the use of game thinking and game mechanics in a non-game context to engage users and solve problems. MORE
The post The Numbers Game: Understanding the Statistics for Non-Profit Giving appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. Among Mark Twain’s more famous quotations is this: “there are three kinds of lies: lies, damned lies and statistics.” MORE
My colleague, friend, and collaborator David Wilcox just posted about the social collaboration game we are going to be putting on at SHINE derived partly from the social media game and from our work on the Social by Social project. Join the Social Collaboration Game on day two of SHINE. There will be some similarity to the neighbourhood game I ran recently in Holland - but with far more chance to form alliances and work out innovative ways to find projects. MORE
Virtual game of life | Bangkok Post: business : Lessons learned in the world of video shoot-em-ups and simulations, it turns out, could have some powerful practical applications in the game of life. The idea is to apply game-design thinking to non-game applications, explains Carlos Dominguez, a senior vice-president of Cisco Systems, the US-based networking firm. MORE
The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. MORE
We are excited to be partnering with Games for Change for The 10th Anniversary Games for Change Festival. conference event games for change nptech social change social gaming MORE
At this year’s SXSW conference, keynote speaker Seth Priebatsch said the next 10 years will be the decade of games. Groupon , Care2 , Zynga and the like are already using gaming elements to drive fundraising, engagement, word-of-mouth sharing and stickiness amongst other things. MORE
CharityVillage Research: Mobile: The Next Tech Game-changer : Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in using the mobile web to deliver messages and market themselves. For good reason MORE
Gaming for learning | Inquirer News : Games for learning is an interesting topic because gaming is associated with fun, it’s associated with engagement and the concept that when a student plays a game, the student learns,” said Jason Trump, Microsoft’s education partner director for Asia Pacific and moderator of “Gaming4Good: Education through Gaming” forum. “If MORE
After three days of powerful sessions, training, and networking, 15NTC culminates in one epic event: the annual NTC Geek Games. This year''s games offers a myriad of challenges for the elite geek in training. 15NTC community Community conference geek games nptech NTC nten Program MORE
And completely changed the game for P2P. Fast forward to today, and setting up and donating to fundraising pages online is as commonplace as playing a game or reading the news online. So, is Facebook changing the game for P2P fundraising again? MORE
Today, David Wilcox and I will be running a version of the Social by Social game at the Chain Reaction event in London … which promises to be a terrific 400-strong gathering of community activists, policy people, business leaders, with a few Cabinet Ministers too. Social by Social game cards for Chain Reaction. Tags: events chainreaction conference cr09 event game london socialbysocial MORE
Note from Beth: I’ve been a fan of Games for Change Festival since 2006 when I first heard about it, almost ten years ago. While I have not been able to attend every year, I do publish a guest post every year with a roundup of how nonprofits are embracing the use of games. MORE
David Wilcox and I will be leading a round of the Social by Social game! Drawing on the learnings included in Social by Social: a practical guide to using new technology for social impact , the Social by Social Game walks participants through the strategic steps of creating a social media program for your community, whether you’re part of an organization, a geographic community, a campaign, or anything else. Chain Reaction is coming back to London, and the world, this November. MORE
I’ve been following the Games for Change Festival since 2005 and now that more nonprofits are incorporating gaming strategies in their marketing approaches, this article share some valuable insights. 4 Lessons on Building Games for Change – Guest Post by Josh Spiro. MORE
Today, David Wilcox and I will be running a version of the Social by Social game at the Chain Reaction event in London … which promises to be a terrific 400-strong gathering of community activists, policy people, business leaders, with a few Cabinet Ministers too. Social by Social game cards for Chain Reaction. Tags: events chainreaction conference cr09 event game london socialbysocial MORE
Last month, at the 2011 Nonprofit Technology Conference , I had the opportunity to run the Community-Driven Social Impact game in a session workshop. How did you modify the game to match your community and goals? Have you run the CDSI game in your organization or at a workshop? MORE
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi MORE
David Wilcox and I will be leading a round of the Social by Social game! Drawing on the learnings included in Social by Social: a practical guide to using new technology for social impact , the Social by Social Game walks participants through the strategic steps of creating a social media program for your community, whether you’re part of an organization, a geographic community, a campaign, or anything else. Chain Reaction is coming back to London, and the world, this November. MORE
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi MORE
I'm admittedly not a hardcore "gamer", so I was a little bit nervous when my good friend Joel Bartlett—Director of Marketing for PETA, winner of the 2009 Convio Innovator Award for Advocacy —asked me to moderate a session here at South by Southwest Interactive on "Games for Good". MORE
I’m really looking forward to the 2 June event for London Net Tuesday where David Wilcox, Andy Gibson and I will facilitate a new iteration of the Social by Social Game! The Social by Social game is a fun session to help people explore how social technology can be used for social benefit: whether that’s by a nonprofit, a social innovation startup, within a neighbourhood, or across a community. Here’s how a version of the game ran at SHINE09. MORE
The Games Art Historians Play: Online Game-based Learning in Art History and Museum Contexts – ProfHacker - Blogs - The Chronicle of Higher Education : "Considering a few models within my own discipline of art history will orient colleagues curious about venturing down this pedagogical path, but, as with any learning tool, game-based learning will have to fit the specific context of a given course or program. MORE
Have you ever thought about creating a game or using game mechanics as part of your online strategy? What if I told you that it was possible to get nearly 20 MILLION views/plays for a well thought out, nicely executed, message packed game? We talked games, games, games. MORE
Note from Beth: Back in 2007, I presented and attended at the Games for Change Festival. Over the past few years, games and mobile platforms have become more and more important for nonprofits to pay attention to for their communications strategy. MORE
This past Saturday at the SHINE09 unconferance , David Wilcox , Andy Gibson , Drew Mackie and I facilitated a version of what was called the Social Collaboration Game. The game combines elements of the Social Media Game, local real-world issues (at SHINE we used local regeneration topics), and the idea development and pitching of the Social Innovation Camp model. David has written up an incredible rundown of the game, including the cards, the planning documents and more. MORE
In the spirit of this sentiment, this week we look at games for lurkers, that is, games people watch. Games people watch? Isn’t the point to play games? I’d guess, in this country at least, more people watch games than play them. That’s the whole game! MORE
It was a game-changer. The new brand story changed the game – and more than doubled an annual gift. A game-changer. When done properly, a powerful and compelling brand story can literally be a game-changer for your nonprofit. MORE
—– For professional football players, the six days between games are jammed with practice, gym workouts, and travel. They also include time spent watching the film from the previous game, play by play, evaluating, learning, and preparing for the next game. MORE
Mario’s millions: could US charity gaming marathons sweep the UK? Voluntary Sector Network | Guardian Professional Mario’s millions: could US charity gaming marathons sweep the UK? The craze for video gaming for charity has seen some events rake in more than $1m in the US. Could UK fundraisers tap in MORE
Gaming was the focus of this edition of Nonprofits Live (NPLive). It's only natural that organizations embracing technology to achieve their missions might explore the potential of gaming for good. Our featured gaming experts were: Michelle Byrd, co-president of Games for Change. MORE
You are in the business every day of figuring out how to have people engage, have fun, and build skills – change their behaviors through games. For example, we just closed an RFP to solicit proposals to build a game for kids k-3 to better understand STEM. What evidence do we need to influence politicians that games can help extend learning of science beyond schools? Some have said that coming decades will bring a game layer to the internet. MORE
Fans’ obsession with the Hunger Games saga isn’t by chance. As a Hunger Games fanatic (if Disney creates a Panem-based theme park, I’ll be first in line to visit the Capitol), I’ve been thinking about how nonprofits can learn from the phenomenon and generate this type of dedicated following. MORE
I’m at the 2011 Games for Change conference today and live-blogging a few sessions! The speakers for this panel include: Tracy Fullerton – Electronics Arts Game Innovation Lab. They thought, wouldn’t it be interseting to create a game to get people in the library who may not have ever come? Find the Future: The Game. It is an app for iphone that started as a way for way-finding but is more: it has personalized tours, it has games, etc. MORE
Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ————-. MORE
Maybe you’re ready to get started with prospect screening or maybe you’ve been in the game for a while, and you’re curious about any tools you might have missed. Prospect research can seem daunting and overwhelming. MORE
The 12th Annual Games for Change Festival is coming up on April 21-23 & 25, in New York City, as part of the Tribeca Film Festival. Games for Change Festival, the largest gaming event in New York City, celebrates the positive power of games. MORE
Your Tech Game Plan for 2012 : ust as a good coach can't lead his or her team to victory without a plan, neither should you leave your organization's technology decisions to chance. Planning is the best way to avoid mishaps, wasted time, and misspent money. Of course, this is easier said than done, and the planning process often brings up tough questions. Wisdom holds that those tough questions are good — just the thing to think through to get your priorities straight. MORE
Oh.Em.Gee. This one is awesome. Can’t stop laughing. by vasundhara. Explore more infographics like this one on the web’s largest information design community – Visually. ——— ( photo credit ). MORE
Game Related Topics NetWits
SEPTEMBER 13, 2011
There’s a communications medium far too many nonprofits neglect: Gaming. “Games have clearly arrived as a mass medium,”. … pronounced Al Gore, the former Vice President and presenter of perhaps the most watched PowerPoint ever, at the Games for Change conference.
NetWits
SEPTEMBER 8, 2011
Have you ever thought about creating a game or using game mechanics as part of your online strategy? What if I told you that it was possible to get nearly 20 MILLION views/plays for a well thought out, nicely executed, message packed game? We talked games, games, games.
AFP Blog
JANUARY 23, 2012
Gaming for learning | Inquirer News : Games for learning is an interesting topic because gaming is associated with fun, it’s associated with engagement and the concept that when a student plays a game, the student learns,” said Jason Trump, Microsoft’s education partner director for Asia Pacific and moderator of “Gaming4Good: Education through Gaming” forum. “If
AFP Blog
JANUARY 13, 2015
Awesome Games Done Quick: How Gaming Gurus Reinvented Telethons: Associations Now : "he charity event Awesome Games Done Quick, a weeklong gaming livestream featured on the video-streaming site Twitch, raised more than $1.5 million for charity research earlier this month. How they did it says a lot about the value of embracing niche audiences online." ''via Blog this
Amy Sample Ward
JUNE 29, 2010
I had a 90-minute workshop which was broken into two parts: a bit of presentation, and a bit of game time. Game: To play the game with your organization, team or community group, use the documents below to share the grid and other pages to print and cut out the playing cards. CDSI Game – Grid. CDSI Game – Tools. CDSI Game – Roles.
Amy Sample Ward
JUNE 21, 2011
I’m at the 2011 Games for Change conference today and live-blogging a few sessions! The speakers for this panel include: Tracy Fullerton – Electronics Arts Game Innovation Lab. They thought, wouldn’t it be interseting to create a game to get people in the library who may not have ever come? Find the Future: The Game. It is an app for iphone that started as a way for way-finding but is more: it has personalized tours, it has games, etc.
Connection Cafe
JULY 10, 2017
The debate surrounding nonprofit feasibility studies can sometimes pose interesting questions: Do nonprofits need to conduct them to host successful capital campaigns? Are they worth the cost?
Connection Cafe
JANUARY 10, 2018
And completely changed the game for P2P. Fast forward to today, and setting up and donating to fundraising pages online is as commonplace as playing a game or reading the news online. So, is Facebook changing the game for P2P fundraising again?
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 3, 2016
Note from Beth: I’ve been a fan of Games for Change Festival since 2006 when I first heard about it, almost ten years ago. While I have not been able to attend every year, I do publish a guest post every year with a roundup of how nonprofits are embracing the use of games.
Connection Cafe
APRIL 26, 2017
It was a game-changer. The new brand story changed the game – and more than doubled an annual gift. A game-changer. When done properly, a powerful and compelling brand story can literally be a game-changer for your nonprofit.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 15, 2012
I’ve been following the Games for Change Festival since 2005 and now that more nonprofits are incorporating gaming strategies in their marketing approaches, this article share some valuable insights. 4 Lessons on Building Games for Change – Guest Post by Josh Spiro.
Byte Technology
DECEMBER 22, 2015
The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.
Byte Technology
NOVEMBER 23, 2015
The post The Numbers Game: Understanding the Statistics for Non-Profit Giving appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. Among Mark Twain’s more famous quotations is this: “there are three kinds of lies: lies, damned lies and statistics.”
Amy Sample Ward
JUNE 21, 2011
You are in the business every day of figuring out how to have people engage, have fun, and build skills – change their behaviors through games. For example, we just closed an RFP to solicit proposals to build a game for kids k-3 to better understand STEM. What evidence do we need to influence politicians that games can help extend learning of science beyond schools? Some have said that coming decades will bring a game layer to the internet.
AFP Blog
JUNE 7, 2012
Virtual game of life | Bangkok Post: business : Lessons learned in the world of video shoot-em-ups and simulations, it turns out, could have some powerful practical applications in the game of life. The idea is to apply game-design thinking to non-game applications, explains Carlos Dominguez, a senior vice-president of Cisco Systems, the US-based networking firm.
AFP Blog
NOVEMBER 4, 2015
The Games Art Historians Play: Online Game-based Learning in Art History and Museum Contexts – ProfHacker - Blogs - The Chronicle of Higher Education : "Considering a few models within my own discipline of art history will orient colleagues curious about venturing down this pedagogical path, but, as with any learning tool, game-based learning will have to fit the specific context of a given course or program.
Donor Search
JULY 27, 2015
Maybe you’re ready to get started with prospect screening or maybe you’ve been in the game for a while, and you’re curious about any tools you might have missed. Prospect research can seem daunting and overwhelming.
Amy Sample Ward
JUNE 4, 2009
David Wilcox just posted a terrific wrap-up of our Social by Social game’s newest iteration, played at this week’s London Net Tuesday: Full size image here. Our aim is to use the game as one of the ways to introduce people to the substance of the Social by Social Handbook.
Amy Sample Ward
MAY 11, 2012
—– For professional football players, the six days between games are jammed with practice, gym workouts, and travel. They also include time spent watching the film from the previous game, play by play, evaluating, learning, and preparing for the next game.
Amy Sample Ward
MAY 4, 2009
My colleague, friend, and collaborator David Wilcox just posted about the social collaboration game we are going to be putting on at SHINE derived partly from the social media game and from our work on the Social by Social project. Join the Social Collaboration Game on day two of SHINE. There will be some similarity to the neighbourhood game I ran recently in Holland - but with far more chance to form alliances and work out innovative ways to find projects.
Tech Soup Blog
JUNE 7, 2012
Gaming was the focus of this edition of Nonprofits Live (NPLive). It's only natural that organizations embracing technology to achieve their missions might explore the potential of gaming for good. Our featured gaming experts were: Michelle Byrd, co-president of Games for Change.
NTEN
FEBRUARY 3, 2015
After three days of powerful sessions, training, and networking, 15NTC culminates in one epic event: the annual NTC Geek Games. This year''s games offers a myriad of challenges for the elite geek in training. 15NTC community Community conference geek games nptech NTC nten Program
Connection Cafe
MARCH 15, 2010
I'm admittedly not a hardcore "gamer", so I was a little bit nervous when my good friend Joel Bartlett—Director of Marketing for PETA, winner of the 2009 Convio Innovator Award for Advocacy —asked me to moderate a session here at South by Southwest Interactive on "Games for Good".
AFP Blog
SEPTEMBER 8, 2014
Mario’s millions: could US charity gaming marathons sweep the UK? Voluntary Sector Network | Guardian Professional Mario’s millions: could US charity gaming marathons sweep the UK? The craze for video gaming for charity has seen some events rake in more than $1m in the US. Could UK fundraisers tap in
NetWits
JUNE 2, 2011
At this year’s SXSW conference, keynote speaker Seth Priebatsch said the next 10 years will be the decade of games. Groupon , Care2 , Zynga and the like are already using gaming elements to drive fundraising, engagement, word-of-mouth sharing and stickiness amongst other things.
Connection Cafe
DECEMBER 5, 2013
Fans’ obsession with the Hunger Games saga isn’t by chance. As a Hunger Games fanatic (if Disney creates a Panem-based theme park, I’ll be first in line to visit the Capitol), I’ve been thinking about how nonprofits can learn from the phenomenon and generate this type of dedicated following.
SocialFish
MARCH 21, 2014
Oh.Em.Gee. This one is awesome. Can’t stop laughing. by vasundhara. Explore more infographics like this one on the web’s largest information design community – Visually. ——— ( photo credit ).
Museum 2.0
APRIL 26, 2007
In the spirit of this sentiment, this week we look at games for lurkers, that is, games people watch. Games people watch? Isn’t the point to play games? I’d guess, in this country at least, more people watch games than play them. That’s the whole game!
Amy Sample Ward
MAY 23, 2009
I’m really looking forward to the 2 June event for London Net Tuesday where David Wilcox, Andy Gibson and I will facilitate a new iteration of the Social by Social Game! The Social by Social game is a fun session to help people explore how social technology can be used for social benefit: whether that’s by a nonprofit, a social innovation startup, within a neighbourhood, or across a community. Here’s how a version of the game ran at SHINE09.
Amy Sample Ward
NOVEMBER 12, 2009
Today, David Wilcox and I will be running a version of the Social by Social game at the Chain Reaction event in London … which promises to be a terrific 400-strong gathering of community activists, policy people, business leaders, with a few Cabinet Ministers too. Social by Social game cards for Chain Reaction. Tags: events chainreaction conference cr09 event game london socialbysocial
Amy Sample Ward
NOVEMBER 12, 2009
Today, David Wilcox and I will be running a version of the Social by Social game at the Chain Reaction event in London … which promises to be a terrific 400-strong gathering of community activists, policy people, business leaders, with a few Cabinet Ministers too. Social by Social game cards for Chain Reaction. Tags: events chainreaction conference cr09 event game london socialbysocial
NTEN
FEBRUARY 16, 2015
The 12th Annual Games for Change Festival is coming up on April 21-23 & 25, in New York City, as part of the Tribeca Film Festival. Games for Change Festival, the largest gaming event in New York City, celebrates the positive power of games.
AFP Blog
JANUARY 11, 2012
Your Tech Game Plan for 2012 : ust as a good coach can't lead his or her team to victory without a plan, neither should you leave your organization's technology decisions to chance. Planning is the best way to avoid mishaps, wasted time, and misspent money. Of course, this is easier said than done, and the planning process often brings up tough questions. Wisdom holds that those tough questions are good — just the thing to think through to get your priorities straight.
AFP Blog
APRIL 30, 2012
CharityVillage Research: Mobile: The Next Tech Game-changer : Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in using the mobile web to deliver messages and market themselves. For good reason
Amy Sample Ward
OCTOBER 28, 2009
David Wilcox and I will be leading a round of the Social by Social game! Drawing on the learnings included in Social by Social: a practical guide to using new technology for social impact , the Social by Social Game walks participants through the strategic steps of creating a social media program for your community, whether you’re part of an organization, a geographic community, a campaign, or anything else. Chain Reaction is coming back to London, and the world, this November.
Amy Sample Ward
OCTOBER 28, 2009
David Wilcox and I will be leading a round of the Social by Social game! Drawing on the learnings included in Social by Social: a practical guide to using new technology for social impact , the Social by Social Game walks participants through the strategic steps of creating a social media program for your community, whether you’re part of an organization, a geographic community, a campaign, or anything else. Chain Reaction is coming back to London, and the world, this November.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 26, 2011
Note from Beth: Back in 2007, I presented and attended at the Games for Change Festival. Over the past few years, games and mobile platforms have become more and more important for nonprofits to pay attention to for their communications strategy.
NTEN
MARCH 29, 2013
We are excited to be partnering with Games for Change for The 10th Anniversary Games for Change Festival. conference event games for change nptech social change social gaming
Amy Sample Ward
APRIL 5, 2011
Last month, at the 2011 Nonprofit Technology Conference , I had the opportunity to run the Community-Driven Social Impact game in a session workshop. How did you modify the game to match your community and goals? Have you run the CDSI game in your organization or at a workshop?
Amy Sample Ward
MAY 19, 2009
This past Saturday at the SHINE09 unconferance , David Wilcox , Andy Gibson , Drew Mackie and I facilitated a version of what was called the Social Collaboration Game. The game combines elements of the Social Media Game, local real-world issues (at SHINE we used local regeneration topics), and the idea development and pitching of the Social Innovation Camp model. David has written up an incredible rundown of the game, including the cards, the planning documents and more.
SocialFish
JUNE 9, 2015
Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ————-.
AFP Blog
NOVEMBER 23, 2015
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi
AFP Blog
NOVEMBER 23, 2015
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi
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