When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change
DECEMBER 11, 2017
Many have called 2017 “the year of me”. In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like, the “ the transformative me ” and “ the new luxury is a better you.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer emerging from this concept of self that has much more to do with the nonprofit universe than we might realize. .