Optimized Mobile Donations Now with Apple Pay
EveryAction
JUNE 10, 2019
Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. mobile
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