Expert insights. Personalized for you.
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ). MORE
In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy MORE
But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your When it comes to resources, most annual giving teams have limited time and money for annual?giving?appeals. giving?appeals. appeals. Little wins add up—a?donor MORE
How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same. Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded. MORE
After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? The strategy for this group can be a personal letter or handwritten note—depending on your staff and donor pool size—requesting their support. MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. Analytics Data Mining & Modeling Donor Strategy data data mining Donor Relations fundraising Non-Profit nonprofit research Strategy MORE
The ability to sort major donor reports by score helps your development team refine and prioritize its outreach strategy, allowing for an even more personal touch with these important contacts. MORE
Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . Advocacy is an incredibly valuable strategy for nonprofits to use for their fundraising strategies. MORE
The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! . MORE
Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Digital Strategy Innovation Summit. Digital Strategy Innovation Summit. MORE
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video MORE
Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategiesIn the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.? MORE
requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. MORE
This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy. Yet, if we’re able to separate our audiences and build mini-strategies tailored to each group of stakeholders individually, suddenly it all comes together. MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy MORE
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches Check it out. ——— This post includes a slide deck – click through to see it because it’s awesome. MORE
As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. For complete instructions on how to implement these changes download our full guide to Next-Level Donor Retention and Renewal Strategies! As a general rule, retaining existing donors costs less than acquiring new ones. MORE
Our Development Program Planning Guide includes great strategies for donor retention to help you maximize your investment in Giving Tuesday donors. #GivingTuesday is right around the corner! MORE
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. ———— It doesn’t matter if you’re a for-profit globe spanning corporation, a humble non-profit, or a geek with a camera who wants to talk tech. MORE
iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution. MORE
What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Here are a few tips to help your nonprofit think about strategy: 1. Strategy is not planning. Strategy is knowing your organization’s business model. This is the foundation for any good strategy. MORE
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Read on to find out: 10 Strategies to Create a Successful Cultivation Event : Identify a current donor or volunteer who is a strong advocate and ask them to host an intimate, invite-only gathering in their home. Research each attendee to customize the cultivation strategy. MORE
The donor category with the highest retention rates from last year were mid-level donors who gave between $250-499, so it is particularly important for nonprofits to develop strong, multi-channel strategies for retaining this group of supporters. Invest in professional marketing and advertising as part of digital strategy. This is a growing area of digital strategy for fundraising and acquisition, and it’s becoming more important for nonprofits to develop in-house expertise. MORE
The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. MORE
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy. What is a digital strategy? To some, digital strategy is simply social media and a website. As a digital strategy consultant, I work with cultural institutions on defining their digital strategies. MORE
Heifer International 's unique email strategy broke through the noise of crowded inboxes on Giving Tuesday by getting a head start with Cyber Monday focused emails. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. MORE
Founded in 1981, NALEO Educational Fund achieves its mission through integrated strategies that include increasing the effectiveness of Latino policymakers, mobilizing the Latino community to engage in civic life and promoting policies that advance Latino political engagement. MORE
This webinar will show you five crucial strategies on which to focus your 2021 annual fundraising plan in order to increase giving, expand your database and build long-term loyalty no matter what the future holds. Strategies to expand your email list and database. << MORE
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. MORE
Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.” MORE
Develop an overarching technology strategy. Once your year-end giving campaigns have drawn to a close and all the dust has settled, you should be in an excellent position to get a strong sense of your strengths and weaknesses to start developing a tech strategy. MORE
Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart! MORE
Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy. When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. The key lies in the nuances of doing so effectively. MORE
The 3 Best App Testing Strategies for Busy Developers. But just because you know you should test your app, it doesn’t mean you have a plan where testing strategies are concerned. One of the most popular app testing strategies is to automate the entire process. MORE
Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments. For especially complex fundraising events like auctions, this can be a real challenge if your organization has never shifted its strategies to the virtual realm before. MORE
Keep them informed about the organization's’ strategy and focus. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. MORE
Listen in to hear what Patrick has to say about how the thinking around planned giving is changing, how organizations can incorporate planned giving into their strategy, and how to steward donors through the planned giving process. MORE
If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Whether you’re planning to launch more campaigns or looking for the right software, you should try to sustain your fundraising strategy and successfully engage new and old donors alike. Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par? MORE
Yet many organizations still lack a clear vision and strategy when it comes to technology. The five laws of successful IT strategy and planning are designed to encourage and inspire you to not only invest in technology services for your organization, but to also provide a thought-map for the inevitable challenges. IT is techno-centric cost center IT is part of our organization’s growth strategy. MORE
It’s been roughly two months since most of us have last been in an office, but thanks to video meeting platforms, messaging services, and modern-day technology, we can still have some sort of face-to-face interaction and continue to work alongside our teams. MORE
Your mid-level donor program is part of a long-term cultivation strategy. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. MORE
They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. I know I’m in danger of committing the crime that makes me cringe, but my goal for this blog post is for you to take away some actionable tips to start implementing in your web and content strategy. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website. MORE
Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy. MORE
The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. MORE
Strategy Related Topics Connection Cafe
FEBRUARY 12, 2020
requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide.
Connection Cafe
JANUARY 23, 2019
This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy. Yet, if we’re able to separate our audiences and build mini-strategies tailored to each group of stakeholders individually, suddenly it all comes together.
Connection Cafe
JANUARY 29, 2020
Develop an overarching technology strategy. Once your year-end giving campaigns have drawn to a close and all the dust has settled, you should be in an excellent position to get a strong sense of your strengths and weaknesses to start developing a tech strategy.
EveryAction
NOVEMBER 27, 2018
Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Digital Strategy Innovation Summit. Digital Strategy Innovation Summit.
EveryAction
OCTOBER 21, 2014
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy
Connection Cafe
MAY 29, 2020
It’s been roughly two months since most of us have last been in an office, but thanks to video meeting platforms, messaging services, and modern-day technology, we can still have some sort of face-to-face interaction and continue to work alongside our teams.
EveryAction
OCTOBER 9, 2018
Keep them informed about the organization's’ strategy and focus. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself.
Connection Cafe
OCTOBER 7, 2019
If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Whether you’re planning to launch more campaigns or looking for the right software, you should try to sustain your fundraising strategy and successfully engage new and old donors alike. Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par?
Connection Cafe
SEPTEMBER 13, 2018
iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.
EveryAction
JUNE 6, 2019
The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends.
Connection Cafe
SEPTEMBER 10, 2020
Listen in to hear what Patrick has to say about how the thinking around planned giving is changing, how organizations can incorporate planned giving into their strategy, and how to steward donors through the planned giving process.
Connection Cafe
APRIL 23, 2015
What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Here are a few tips to help your nonprofit think about strategy: 1. Strategy is not planning. Strategy is knowing your organization’s business model. This is the foundation for any good strategy.
EveryAction
SEPTEMBER 24, 2018
Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy.
EveryAction
SEPTEMBER 12, 2018
Founded in 1981, NALEO Educational Fund achieves its mission through integrated strategies that include increasing the effectiveness of Latino policymakers, mobilizing the Latino community to engage in civic life and promoting policies that advance Latino political engagement.
Connection Cafe
AUGUST 22, 2017
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy. What is a digital strategy? To some, digital strategy is simply social media and a website. As a digital strategy consultant, I work with cultural institutions on defining their digital strategies.
Connection Cafe
NOVEMBER 15, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. Analytics Data Mining & Modeling Donor Strategy data data mining Donor Relations fundraising Non-Profit nonprofit research Strategy
Connection Cafe
APRIL 21, 2020
Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments. For especially complex fundraising events like auctions, this can be a real challenge if your organization has never shifted its strategies to the virtual realm before.
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Connection Cafe
MAY 1, 2019
Yet many organizations still lack a clear vision and strategy when it comes to technology. The five laws of successful IT strategy and planning are designed to encourage and inspire you to not only invest in technology services for your organization, but to also provide a thought-map for the inevitable challenges. IT is techno-centric cost center IT is part of our organization’s growth strategy.
NonProfit Hub
JULY 3, 2020
Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . Advocacy is an incredibly valuable strategy for nonprofits to use for their fundraising strategies.
Connection Cafe
DECEMBER 9, 2019
The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! .
Nonprofit Tech for Good
SEPTEMBER 4, 2020
This webinar will show you five crucial strategies on which to focus your 2021 annual fundraising plan in order to increase giving, expand your database and build long-term loyalty no matter what the future holds. Strategies to expand your email list and database. <<
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).
Connection Cafe
AUGUST 8, 2018
Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart!
EveryAction
OCTOBER 10, 2018
Our Development Program Planning Guide includes great strategies for donor retention to help you maximize your investment in Giving Tuesday donors. #GivingTuesday is right around the corner!
EveryAction
MAY 15, 2019
The donor category with the highest retention rates from last year were mid-level donors who gave between $250-499, so it is particularly important for nonprofits to develop strong, multi-channel strategies for retaining this group of supporters. Invest in professional marketing and advertising as part of digital strategy. This is a growing area of digital strategy for fundraising and acquisition, and it’s becoming more important for nonprofits to develop in-house expertise.
Connection Cafe
JULY 5, 2017
They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. I know I’m in danger of committing the crime that makes me cringe, but my goal for this blog post is for you to take away some actionable tips to start implementing in your web and content strategy. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.
Connection Cafe
MAY 14, 2019
Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy. When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. The key lies in the nuances of doing so effectively.
EveryAction
MAY 8, 2019
The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit.
EveryAction
MARCH 5, 2019
As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. For complete instructions on how to implement these changes download our full guide to Next-Level Donor Retention and Renewal Strategies! As a general rule, retaining existing donors costs less than acquiring new ones.
Connection Cafe
APRIL 10, 2018
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Read on to find out: 10 Strategies to Create a Successful Cultivation Event : Identify a current donor or volunteer who is a strong advocate and ask them to host an intimate, invite-only gathering in their home. Research each attendee to customize the cultivation strategy.
Connection Cafe
OCTOBER 29, 2012
In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy
Connection Cafe
FEBRUARY 13, 2019
But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your When it comes to resources, most annual giving teams have limited time and money for annual?giving?appeals. giving?appeals. appeals. Little wins add up—a?donor
EveryAction
OCTOBER 3, 2018
The ability to sort major donor reports by score helps your development team refine and prioritize its outreach strategy, allowing for an even more personal touch with these important contacts.
SocialFish
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. ———— It doesn’t matter if you’re a for-profit globe spanning corporation, a humble non-profit, or a geek with a camera who wants to talk tech.
Connection Cafe
NOVEMBER 21, 2019
How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same. Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded.
Connection Cafe
FEBRUARY 22, 2017
Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”
EveryAction
DECEMBER 4, 2018
Heifer International 's unique email strategy broke through the noise of crowded inboxes on Giving Tuesday by getting a head start with Cyber Monday focused emails. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 17, 2020
The 3 Best App Testing Strategies for Busy Developers. But just because you know you should test your app, it doesn’t mean you have a plan where testing strategies are concerned. One of the most popular app testing strategies is to automate the entire process.
Connection Cafe
OCTOBER 6, 2016
After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? The strategy for this group can be a personal letter or handwritten note—depending on your staff and donor pool size—requesting their support.
SocialFish
JULY 16, 2013
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches Check it out. ——— This post includes a slide deck – click through to see it because it’s awesome.
SocialFish
FEBRUARY 22, 2019
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy.
Connection Cafe
MAY 7, 2020
Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategiesIn the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.?
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