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deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ). MORE
In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy MORE
But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your MORE
How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded. MORE
After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. MORE
Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . Advocacy is an incredibly valuable strategy for nonprofits to use for their fundraising strategies. MORE
The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! . MORE
Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategiesIn the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? MORE
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video MORE
requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. MORE
This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy. MORE
Here are some of the top membership marketing strategies you should be using in 2020 Membership marketing is one of the best ways to grow and maintain your organization’s membership program. MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. MORE
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches MORE
Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist. MORE
Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete. MORE
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. MORE
What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing. MORE
iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution. MORE
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Research each attendee to customize the cultivation strategy. MORE
Listen in to hear what they have to say about how finance and development should work together, coordinating a revenue strategy that includes grants and fundraising, and strategies for fundraising an operating reserve. What do finance and development have in common? MORE
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy. MORE
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. MORE
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. MORE
Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.” MORE
Develop an overarching technology strategy. Once your year-end giving campaigns have drawn to a close and all the dust has settled, you should be in an excellent position to get a strong sense of your strengths and weaknesses to start developing a tech strategy. MORE
Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart! MORE
Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy. MORE
Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments. MORE
Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics. MORE
I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way. MORE
When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy? MORE
Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company. MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. MORE
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future. MORE
In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies? MORE
If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par? MORE
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. MORE
Yet many organizations still lack a clear vision and strategy when it comes to technology. IT is techno-centric cost center IT is part of our organization’s growth strategy. MORE
It’s been roughly two months since most of us have last been in an office, but thanks to video meeting platforms, messaging services, and modern-day technology, we can still have some sort of face-to-face interaction and continue to work alongside our teams. MORE
They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website. MORE
At DNL OmniMedia, we specialize in nonprofit tech strategy consulting , so we’ve worked with quite a few nonprofits to develop plans around specific goals such as boosting volunteer engagement. Read on to learn how to use the above strategies to increase volunteer engagement. MORE
Strategy Related Topics Connection Cafe
FEBRUARY 12, 2020
requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide.
Connection Cafe
JANUARY 23, 2019
This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy.
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Connection Cafe
JANUARY 29, 2020
Develop an overarching technology strategy. Once your year-end giving campaigns have drawn to a close and all the dust has settled, you should be in an excellent position to get a strong sense of your strengths and weaknesses to start developing a tech strategy.
EveryAction
OCTOBER 21, 2014
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.
Connection Cafe
OCTOBER 7, 2019
If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par?
Connection Cafe
MAY 29, 2020
It’s been roughly two months since most of us have last been in an office, but thanks to video meeting platforms, messaging services, and modern-day technology, we can still have some sort of face-to-face interaction and continue to work alongside our teams.
Connection Cafe
APRIL 21, 2020
Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments.
Connection Cafe
AUGUST 22, 2017
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.
Connection Cafe
NOVEMBER 15, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.
Connection Cafe
MAY 1, 2019
Yet many organizations still lack a clear vision and strategy when it comes to technology. IT is techno-centric cost center IT is part of our organization’s growth strategy.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).
Connection Cafe
MAY 14, 2019
Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy.
Connection Cafe
JULY 5, 2017
They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.
Connection Cafe
MAY 7, 2020
Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategiesIn the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences?
NonProfit Hub
JULY 3, 2020
Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . Advocacy is an incredibly valuable strategy for nonprofits to use for their fundraising strategies.
Connection Cafe
NOVEMBER 21, 2019
How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded.
Connection Cafe
FEBRUARY 13, 2019
But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your
Connection Cafe
SEPTEMBER 13, 2018
iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.
Connection Cafe
APRIL 10, 2018
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Research each attendee to customize the cultivation strategy.
SocialFish
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Connection Cafe
DECEMBER 9, 2019
The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! .
SocialFish
FEBRUARY 22, 2019
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Connection Cafe
OCTOBER 6, 2016
After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet?
SocialFish
JULY 16, 2013
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches
Connection Cafe
JULY 19, 2012
I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way.
SocialFish
SEPTEMBER 27, 2013
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.
Connection Cafe
AUGUST 29, 2017
In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies?
Connection Cafe
OCTOBER 12, 2017
Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics.
Connection Cafe
AUGUST 8, 2018
Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart!
NetWits
MARCH 26, 2013
Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.
Connection Cafe
JUNE 24, 2013
Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist.
Connection Cafe
JUNE 19, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.
Connection Cafe
OCTOBER 21, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.
Connection Cafe
MAY 9, 2019
Listen in to hear what they have to say about how finance and development should work together, coordinating a revenue strategy that includes grants and fundraising, and strategies for fundraising an operating reserve. What do finance and development have in common?
Wild Apricot
MARCH 3, 2020
Here are some of the top membership marketing strategies you should be using in 2020 Membership marketing is one of the best ways to grow and maintain your organization’s membership program.
SocialFish
SEPTEMBER 19, 2012
Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.
NonProfit Hub
OCTOBER 16, 2019
At DNL OmniMedia, we specialize in nonprofit tech strategy consulting , so we’ve worked with quite a few nonprofits to develop plans around specific goals such as boosting volunteer engagement. Read on to learn how to use the above strategies to increase volunteer engagement.
SocialFish
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.
SocialFish
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
Connection Cafe
OCTOBER 29, 2012
In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy
Connection Cafe
FEBRUARY 22, 2017
Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”
Connection Cafe
SEPTEMBER 13, 2017
When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy?
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