Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide.

Uncomplicate Your Communications Strategy

Connection Cafe

This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy. Yet, if we’re able to separate our audiences and build mini-strategies tailored to each group of stakeholders individually, suddenly it all comes together.

Developing a Nonprofit Tech Strategy: A Step-by-Step Guide

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Develop an overarching technology strategy. Once your year-end giving campaigns have drawn to a close and all the dust has settled, you should be in an excellent position to get a strong sense of your strengths and weaknesses to start developing a tech strategy.

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The 2019 Best Nonprofit Conferences Calendar


Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Digital Strategy Innovation Summit. Digital Strategy Innovation Summit.

This is what's wrong with your nonprofit digital strategy


I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy

Virtual Engagement Strategies to Keep Employees Connected

Connection Cafe

It’s been roughly two months since most of us have last been in an office, but thanks to video meeting platforms, messaging services, and modern-day technology, we can still have some sort of face-to-face interaction and continue to work alongside our teams.

GUIDE: Growing and Sustaining your Volunteer Program


Keep them informed about the organization's’ strategy and focus. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself.

5 Ways to Keep Your Fundraising Strategy Fresh

Connection Cafe

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Whether you’re planning to launch more campaigns or looking for the right software, you should try to sustain your fundraising strategy and successfully engage new and old donors alike. Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par?

Strategies for Successful Patient Engagement

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iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.

EveryAction Acquires DonorTrends


The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends.

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The sgENGAGE Podcast Episode 162: Why You Need a Planned Giving Strategy

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Listen in to hear what Patrick has to say about how the thinking around planned giving is changing, how organizations can incorporate planned giving into their strategy, and how to steward donors through the planned giving process.

8 Strategy Basics for Nonprofit Organizations

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What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Here are a few tips to help your nonprofit think about strategy: 1. Strategy is not planning. Strategy is knowing your organization’s business model. This is the foundation for any good strategy.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy.

11 Hispanic and Latino Organizations Everyone Should Know


Founded in 1981, NALEO Educational Fund achieves its mission through integrated strategies that include increasing the effectiveness of Latino policymakers, mobilizing the Latino community to engage in civic life and promoting policies that advance Latino political engagement.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy. What is a digital strategy? To some, digital strategy is simply social media and a website. As a digital strategy consultant, I work with cultural institutions on defining their digital strategies.

Detailed Accurate Data = Strategy

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Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. Analytics Data Mining & Modeling Donor Strategy data data mining Donor Relations fundraising Non-Profit nonprofit research Strategy

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5 Strategies for Successful Online Charity Auctions

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Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments. For especially complex fundraising events like auctions, this can be a real challenge if your organization has never shifted its strategies to the virtual realm before.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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The 5 Laws of Successful IT Strategy and Planning

Connection Cafe

Yet many organizations still lack a clear vision and strategy when it comes to technology. The five laws of successful IT strategy and planning are designed to encourage and inspire you to not only invest in technology services for your organization, but to also provide a thought-map for the inevitable challenges. IT is techno-centric cost center IT is part of our organization’s growth strategy.

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How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . Advocacy is an incredibly valuable strategy for nonprofits to use for their fundraising strategies.

Strategies for Powering Learning Through CRM Go-Live and Beyond

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The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! .

[FREE WEBINAR] 5 Powerful Strategies for Your 2021 Annual Fundraising Plan

Nonprofit Tech for Good

This webinar will show you five crucial strategies on which to focus your 2021 annual fundraising plan in order to increase giving, expand your database and build long-term loyalty no matter what the future holds. Strategies to expand your email list and database. <<

Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

5 Strategies to Implementing a Successful Employee Giving Campaign

Connection Cafe

Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart!

7 Tips to Make This Year Your Best #GivingTuesday Ever


Our Development Program Planning Guide includes great strategies for donor retention to help you maximize your investment in Giving Tuesday donors. #GivingTuesday is right around the corner!

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


The donor category with the highest retention rates from last year were mid-level donors who gave between $250-499, so it is particularly important for nonprofits to develop strong, multi-channel strategies for retaining this group of supporters. Invest in professional marketing and advertising as part of digital strategy. This is a growing area of digital strategy for fundraising and acquisition, and it’s becoming more important for nonprofits to develop in-house expertise.

4 Step by Step Engagement Strategies for Nonprofit Websites

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They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. I know I’m in danger of committing the crime that makes me cringe, but my goal for this blog post is for you to take away some actionable tips to start implementing in your web and content strategy. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.

Thought About Your Advocacy Strategy Lately?

Connection Cafe

Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy. When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. The key lies in the nuances of doing so effectively.

EveryAction Acquires ActionKit


The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit.

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The State of Nonprofit Donor Retention (And What To Do About It)


As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. For complete instructions on how to implement these changes download our full guide to Next-Level Donor Retention and Renewal Strategies! As a general rule, retaining existing donors costs less than acquiring new ones.

Top Event Strategies for Major Donor Cultivation

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Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Read on to find out: 10 Strategies to Create a Successful Cultivation Event : Identify a current donor or volunteer who is a strong advocate and ask them to host an intimate, invite-only gathering in their home. Research each attendee to customize the cultivation strategy.

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#GivingTuesday Strategies For Event Fundraising

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In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy

3 Annual Giving Strategies for 2019 

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But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your When it comes to resources, most annual giving teams have limited time and money for annual?giving?appeals. giving?appeals. appeals. Little wins add up—a?donor

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


The ability to sort major donor reports by score helps your development team refine and prioritize its outreach strategy, allowing for an even more personal touch with these important contacts.

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YouTube Subscriber Strategies for Nonprofits


The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. ———— It doesn’t matter if you’re a for-profit globe spanning corporation, a humble non-profit, or a geek with a camera who wants to talk tech.

The sgENGAGE Podcast Episode 123: Aligning Business Strategy and Purpose

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How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same. Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded.

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

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Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”

2018's Best Giving Tuesday Campaigns


Heifer International 's unique email strategy broke through the noise of crowded inboxes on Giving Tuesday by getting a head start with Cyber Monday focused emails. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.

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The 3 Best App Testing Strategies for Busy Developers

Nonprofit Marketing Insights by GlobalOwls

The 3 Best App Testing Strategies for Busy Developers. But just because you know you should test your app, it doesn’t mean you have a plan where testing strategies are concerned. One of the most popular app testing strategies is to automate the entire process.

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Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? The strategy for this group can be a personal letter or handwritten note—depending on your staff and donor pool size—requesting their support.

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Digital Strategy 101


This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches Check it out. ——— This post includes a slide deck – click through to see it because it’s awesome.

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy.

The sgENGAGE Podcast Episode 146: Strategies for Digital Communications That Engage and Inspire

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Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategiesIn the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.?