INDUSTRY INSIGHTS YOUR PEERS ARE READING
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ). MORE
In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy MORE
But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your MORE
After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. MORE
Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Digital Strategy Innovation Summit. Digital Strategy Innovation Summit. MORE
This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy. MORE
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. MORE
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches MORE
Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist. MORE
Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept. MORE
Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy! MORE
Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete. MORE
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. MORE
What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing. MORE
iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution. MORE
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Research each attendee to customize the cultivation strategy. MORE
This annual report is a P2P fundraiser’s data best friend and strategy companion. What you want to avoid is ending up with a list of 25 things you need to develop strategies around. Nonprofit Nonprofit Fundraising data p2p Peer to Peer Fundraising Strategy Tips MORE
Building a Board Member Engagement Strategy. Board members can guide you on strategy, staffing, financing, legal issues, organizational design questions, and more. Engaged board members are instrumental advocates and ambassadors for your nonprofit organization. MORE
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy. MORE
However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. Document your strategy. MORE
Heifer International 's unique email strategy broke through the noise of crowded inboxes on Giving Tuesday by getting a head start with Cyber Monday focused emails. MORE
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. MORE
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. MORE
That’s part of the reason many companies are developing corporate social responsibility (CSR), strategies and integrating them into their overall business strategy. To help you build your CSR strategy, we’ve gathered five corporate philanthropy examples that you can use for inspiration. MORE
So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus. MORE
Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.” MORE
Nonprofit Fundraising Donor Relations end of year fundraising event fundraising fundraising tips giving nonprofit Strategy Tips year-end campaignThe next 100 days (give or take) will play a major role in the following 365 days to come. MORE
Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart! MORE
Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Is your nonprofit looking for ways to improve your website and increase traffic? MORE
Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics. MORE
I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way. MORE
When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy? MORE
Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company. MORE
With the right fundraising strategies, your small nonprofit can find donors who share your mission and want to form lasting partnerships with your organization. The post 5 Versatile Fundraising Strategies for Small Nonprofits appeared first on Nonprofit Hub. MORE
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. MORE
Raising the voices of your constituents is the strategy to build all of your engagement tactics around. Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. MORE
In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies? MORE
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future. MORE
With the new year freshly upon us, it’s a great time to plan your next long-term strategy meeting. Developing a comprehensive strategy is no quick task, and while the meetings may seem to consume entire days of work, their benefits are essential for transforming dreams into realities. MORE
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. MORE
They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website. MORE
Susan McPherson, CEO and Founder of McPherson Strategies, joins Blackbaud’s own Rachel Hutchisson in the most recent episode of the sgENGAGE Podcast: A Recipe for Hashtag Activism. The current big wave of awareness in social good is the hashtag campaign. MORE
Strategy Related Topics Connection Cafe
JANUARY 23, 2019
This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy.
SocialFish
FEBRUARY 22, 2019
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
EveryAction
OCTOBER 21, 2014
I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.
Connection Cafe
AUGUST 22, 2017
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.
Connection Cafe
NOVEMBER 15, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.
Connection Cafe
APRIL 23, 2015
What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing.
Connection Cafe
JULY 5, 2017
They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.
Connection Cafe
AUGUST 8, 2018
Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart!
Connection Cafe
FEBRUARY 13, 2019
But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your
Connection Cafe
SEPTEMBER 13, 2018
iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.
Connection Cafe
APRIL 10, 2018
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Research each attendee to customize the cultivation strategy.
Connection Cafe
AUGUST 29, 2017
In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies?
NonProfit Hub
FEBRUARY 13, 2019
With the right fundraising strategies, your small nonprofit can find donors who share your mission and want to form lasting partnerships with your organization. The post 5 Versatile Fundraising Strategies for Small Nonprofits appeared first on Nonprofit Hub.
SocialFish
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Connection Cafe
OCTOBER 6, 2016
After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet?
Connection Cafe
OCTOBER 12, 2017
Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics.
Connection Cafe
NOVEMBER 13, 2017
Raising the voices of your constituents is the strategy to build all of your engagement tactics around. Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach.
SocialFish
JULY 16, 2013
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches
Connection Cafe
JULY 19, 2012
I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way.
Connection Cafe
JUNE 24, 2013
Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist.
SocialFish
SEPTEMBER 27, 2013
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.
Connection Cafe
SEPTEMBER 12, 2016
Nonprofit Fundraising Donor Relations end of year fundraising event fundraising fundraising tips giving nonprofit Strategy Tips year-end campaignThe next 100 days (give or take) will play a major role in the following 365 days to come.
NetWits
MARCH 26, 2013
Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.
Connection Cafe
SEPTEMBER 13, 2017
When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy?
The Science Behind Engaging your Supporters
NOVEMBER 27, 2018
Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Digital Strategy Innovation Summit. Digital Strategy Innovation Summit.
VisionLink
JUNE 19, 2012
Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Is your nonprofit looking for ways to improve your website and increase traffic?
NonProfit Hub
DECEMBER 14, 2018
However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. Document your strategy.
Connection Cafe
JUNE 19, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 31, 2017
Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy!
Connection Cafe
OCTOBER 21, 2013
Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.
Connection Cafe
FEBRUARY 22, 2017
Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”
SocialFish
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.
SocialFish
SEPTEMBER 19, 2012
Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.
Connection Cafe
OCTOBER 29, 2012
In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy
Connection Cafe
JULY 21, 2016
So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus.
SocialFish
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
Connection Cafe
NOVEMBER 20, 2017
This annual report is a P2P fundraiser’s data best friend and strategy companion. What you want to avoid is ending up with a list of 25 things you need to develop strategies around. Nonprofit Nonprofit Fundraising data p2p Peer to Peer Fundraising Strategy Tips
NonProfit Hub
MARCH 12, 2018
With the new year freshly upon us, it’s a great time to plan your next long-term strategy meeting. Developing a comprehensive strategy is no quick task, and while the meetings may seem to consume entire days of work, their benefits are essential for transforming dreams into realities.
The Science Behind Engaging your Supporters
DECEMBER 4, 2018
Heifer International 's unique email strategy broke through the noise of crowded inboxes on Giving Tuesday by getting a head start with Cyber Monday focused emails.
Connection Cafe
FEBRUARY 1, 2019
Susan McPherson, CEO and Founder of McPherson Strategies, joins Blackbaud’s own Rachel Hutchisson in the most recent episode of the sgENGAGE Podcast: A Recipe for Hashtag Activism. The current big wave of awareness in social good is the hashtag campaign.
Givinga
DECEMBER 4, 2018
That’s part of the reason many companies are developing corporate social responsibility (CSR), strategies and integrating them into their overall business strategy. To help you build your CSR strategy, we’ve gathered five corporate philanthropy examples that you can use for inspiration.
Connection Cafe
JULY 8, 2014
Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept.
Connection Cafe
APRIL 13, 2017
Building a Board Member Engagement Strategy. Board members can guide you on strategy, staffing, financing, legal issues, organizational design questions, and more. Engaged board members are instrumental advocates and ambassadors for your nonprofit organization.
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