This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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8 Strategy Basics for Nonprofit Organizations

Connection Cafe

What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing.

5 Strategies to Implementing a Successful Employee Giving Campaign

Connection Cafe

Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart!

Strategies for Successful Patient Engagement

Connection Cafe

iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.

4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.

What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies?

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics.

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The Future of Nonprofit Engagement Strategies

Connection Cafe

Raising the voices of your constituents is the strategy to build all of your engagement tactics around. Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach.

Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet?

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YouTube Subscriber Strategies for Nonprofits

SocialFish

The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

7 Tips to Make This Year Your Best #GivingTuesday Ever

The Science Behind Engaging your Supporters

Our Development Program Planning Guide includes great strategies for donor retention to help you maximize your investment in Giving Tuesday donors. #GivingTuesday is right around the corner!

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Mobile Content Strategy

Connection Cafe

I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way.

3 Steps to Launch an Outcomes-Focused Strategy the Right Way

Connection Cafe

When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy?

Technology Strategy for the Nonprofit Startup

Connection Cafe

Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist.

Pep Talk for Your 2016 Year-End Campaign Strategy

Connection Cafe

Nonprofit Fundraising Donor Relations end of year fundraising event fundraising fundraising tips giving nonprofit Strategy Tips year-end campaignThe next 100 days (give or take) will play a major role in the following 365 days to come.

Online Marketing Strategy Starts With a Map

NetWits

Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.

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Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches

GUIDE: Growing and Sustaining your Volunteer Program

The Science Behind Engaging your Supporters

Keep them informed about the organization's’ strategy and focus. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself.

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

Content Strategies for Nonprofit Websites

VisionLink

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Is your nonprofit looking for ways to improve your website and increase traffic?

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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The Importance of Strategy Sessions

NonProfit Hub

With the new year freshly upon us, it’s a great time to plan your next long-term strategy meeting. Developing a comprehensive strategy is no quick task, and while the meetings may seem to consume entire days of work, their benefits are essential for transforming dreams into realities.

Proven #GivingTuesday Strategies for Higher Ed Institutions

Connection Cafe

Determine your communication strategy and your timeline; develop the timeline of what you need to do and how quickly you’re going to start communicating with your audiences. #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.)

11 Hispanic and Latino Organizations Everyone Should Know

The Science Behind Engaging your Supporters

Founded in 1981, NALEO Educational Fund achieves its mission through integrated strategies that include increasing the effectiveness of Latino policymakers, mobilizing the Latino community to engage in civic life and promoting policies that advance Latino political engagement.

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”

Strategy as We-Care: An Exercise

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy!

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

The Science Behind Engaging your Supporters

For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. As technology continues to advance and improve the efficiency of running a campaign, an age-old strategy has been making a reappearance this year.

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Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

Data 158

A Winning Strategy to Conquer Your P2P Challenges

Connection Cafe

This annual report is a P2P fundraiser’s data best friend and strategy companion. What you want to avoid is ending up with a list of 25 things you need to develop strategies around. Nonprofit Nonprofit Fundraising data p2p Peer to Peer Fundraising Strategy Tips

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

The ability to sort major donor reports by score helps your development team refine and prioritize its outreach strategy, allowing for an even more personal touch with these important contacts.

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#GivingTuesday Strategies For Event Fundraising

Connection Cafe

In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

What does this mean for nonprofit digital strategy? Have you changed your digital strategy? Digital StrategySource Facebook Blog – Click for Source.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy.

Your New Content Strategy [REGISTER!]

SocialFish

Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.

Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

Engagement Strategies to Turn Nonprofit Board Members into Ambassadors for Your Cause

Connection Cafe

Building a Board Member Engagement Strategy. Board members can guide you on strategy, staffing, financing, legal issues, organizational design questions, and more. Engaged board members are instrumental advocates and ambassadors for your nonprofit organization.

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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Nonprofit Fundraising Content Creation Content strategy Facebook fundraising nonprofit nonprofit social media Peer to Peer Fundraising Strategy Twitter VideoWhat would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie.

6 Problems Solved By a Written Content Strategy

Connection Cafe

Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept.