Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.

The Future of Nonprofit Engagement Strategies

Connection Cafe

Raising the voices of your constituents is the strategy to build all of your engagement tactics around. Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach.

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8 Strategy Basics for Nonprofit Organizations

Connection Cafe

What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus.

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics.

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This is what's wrong with your nonprofit digital strategy


I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

Strategy as We-Care: An Exercise

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy!

Pep Talk for Your 2016 Year-End Campaign Strategy

Connection Cafe

Nonprofit Fundraising Donor Relations end of year fundraising event fundraising fundraising tips giving nonprofit Strategy Tips year-end campaignThe next 100 days (give or take) will play a major role in the following 365 days to come.

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”

3 Steps to Launch an Outcomes-Focused Strategy the Right Way

Connection Cafe

When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy?

Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet?

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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Nonprofit Fundraising Content Creation Content strategy Facebook fundraising nonprofit nonprofit social media Peer to Peer Fundraising Strategy Twitter VideoWhat would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie.

YouTube Subscriber Strategies for Nonprofits


The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

5 Standout Strategies for Year-End Fundraising Success

Connection Cafe

Summer fades, the leaves start to change, and before you know it, it’s time to kick your fundraising strategies into high gear again! In this post, we’ll go over our five favorite year-end fundraising strategies to give you an extra boost of inspiration.

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Inheriting Confusion in Fundraising: Strategies to Cope with Database Cleanup

Connection Cafe

Here are some of the coping strategies I’ve used during a database cleanup : Don’t purge files too soon , but go through them and put the contents in date order and dispose of any obvious duplicates (if needed).

4 Strategies For Successful Nonprofit Content Marketing


Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. Here are 4 strategies to ensure your nonprofit’s content marketing campaign is meetings its goals.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?

Nonprofit Trends And Strategies You Need To Know


Good news, a report conducted by Care2, hjc, NTEN, and the Resource Alliance was just released: the 2016 Digital Outlook Report: Nonprofit Trends and Strategy. Trends Digital Strategy

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6 Problems Solved By a Written Content Strategy

Connection Cafe

Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept.

4 Strategies To Utilize Your “Big Data”


Here, we provide even more in depth strategies to deal with your nonprofit’s data deluge. The post 4 Strategies To Utilize Your “Big Data” appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of iviz Security.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Developing a strategy requires several steps: Step 1: Identify goals.

7 Strategies Your Nonprofit Should Implement to Engage Volunteers


The post 7 Strategies Your Nonprofit Should Implement to Engage Volunteers appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Huffington Post and

Engagement Strategies to Turn Nonprofit Board Members into Ambassadors for Your Cause

Connection Cafe

Building a Board Member Engagement Strategy. Board members can guide you on strategy, staffing, financing, legal issues, organizational design questions, and more. Engaged board members are instrumental advocates and ambassadors for your nonprofit organization.

How to Engage Volunteers in Your 2016 Giving Tuesday Strategy

Connection Cafe

If your volunteers are not playing a key role in your Giving Tuesday strategy , they should! At its core, Giving Tuesday is a movement —a movement through which nonprofit organizations around the world ask their supporters to rally around their missions during the holiday season.

4 Nonprofit Strategies For Sending Engaging Emails


Here are 10 strategies you can start employing today to keep your nonprofit’s email engagement up, and its mission on track, according to Katie Pellerin of Achieve Guidance. Image courtesy of OnQue Digital Insights. There will always be a place for email in a nonprofit’s communication arsenal.

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Is Your Impact Strategy About the Journey or the Destination?

Connection Cafe

How do today’s results-focused giving leaders view social impact strategy? Creating a strategy in a vacuum can hamper your progress toward impact. Don’t think of strategy as a daunting concept or as something happening behind the scenes.

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Ensure that all next steps and work plans include specific strategies that you and your team will utilize so that you can achieve these goals and objectives.

Five Steps for a B2B Social Media Marketing Strategy


An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump


On the other hand, his digital strategy for running for President of the United States, looks like this. Email Marketing Social Networking Online Fundraising Technology Nonprofit fundraising Digital StrategyTrump knows how to generate a ton of earned media.

Increase Holiday Donations With These 5 Digital Strategies


With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. The post Increase Holiday Donations With These 5 Digital Strategies appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Online Marketing Strategy Starts With a Map


Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.

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Unlock the Door to the Right Funders with a Powerful Grant Strategy| Part 2

Connection Cafe

With this information, you can also establish an overall grant strategy which will, in turn, guide you in setting up your grants calendar for the next 18 months. Build a Strategy. Make sure your strategy for each project remains: Goal-oriented.

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4 Strategies To Help Assess Your Nonprofit’s Technology


The post 4 Strategies To Help Assess Your Nonprofit’s Technology appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. With the amount of new and innovative technology that is surfacing every day, assessing your nonprofit’s technology should be a daily process. While every nonprofit wants to cause change in some way, every nonprofit is different. Each with a unique goal, different needs, and all conduct daily operations in a different way. As a result […].

Overhaul Your Social Media Marketing Strategy with These Basic Approaches


Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

Nonprofit Marketing eMail marketing engagement gmail gmail tabs nonprofit email strategy open ratesA few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). At the time it did not seem that this change would have a demonstrable effect on open and click-through rates.

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10 Social Media Strategies That Increase Engagement and Inspire Donors

Nonprofit Tech for Good

It was the final presentation of the social media strategies webinar. Craft a content strategy. Begin by writing a social media strategy : 1) Conduct an online technology audit. 10 Social Media Strategies That Increase Engagement and Inspire Donors from Nonprofit Tech for Good.