4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus.

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8 Strategy Basics for Nonprofit Organizations

Connection Cafe

What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing.

Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Nonprofit Fundraising Content Creation Content strategy Facebook fundraising nonprofit nonprofit social media Peer to Peer Fundraising Strategy Twitter VideoWhat would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie.

YouTube Subscriber Strategies for Nonprofits


The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

Engagement Strategies to Turn Nonprofit Board Members into Ambassadors for Your Cause

Connection Cafe

Building a Board Member Engagement Strategy. Board members can guide you on strategy, staffing, financing, legal issues, organizational design questions, and more. Engaged board members are instrumental advocates and ambassadors for your nonprofit organization.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

4 Strategies For Successful Nonprofit Content Marketing


Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. Here are 4 strategies to ensure your nonprofit’s content marketing campaign is meetings its goals.

Nonprofit Trends And Strategies You Need To Know


Good news, a report conducted by Care2, hjc, NTEN, and the Resource Alliance was just released: the 2016 Digital Outlook Report: Nonprofit Trends and Strategy. Trends Digital Strategy

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What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?

6 Problems Solved By a Written Content Strategy

Connection Cafe

Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept.

4 Strategies To Utilize Your “Big Data”


Here, we provide even more in depth strategies to deal with your nonprofit’s data deluge. The post 4 Strategies To Utilize Your “Big Data” appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of iviz Security.

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How to Engage Volunteers in Your 2016 Giving Tuesday Strategy

Connection Cafe

If your volunteers are not playing a key role in your Giving Tuesday strategy , they should! At its core, Giving Tuesday is a movement —a movement through which nonprofit organizations around the world ask their supporters to rally around their missions during the holiday season.

7 Strategies Your Nonprofit Should Implement to Engage Volunteers


The post 7 Strategies Your Nonprofit Should Implement to Engage Volunteers appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Huffington Post and Idealist.org.

Is Your Impact Strategy About the Journey or the Destination?

Connection Cafe

How do today’s results-focused giving leaders view social impact strategy? Creating a strategy in a vacuum can hamper your progress toward impact. Don’t think of strategy as a daunting concept or as something happening behind the scenes.

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

4 Nonprofit Strategies For Sending Engaging Emails


Here are 10 strategies you can start employing today to keep your nonprofit’s email engagement up, and its mission on track, according to Katie Pellerin of Achieve Guidance. Image courtesy of OnQue Digital Insights. There will always be a place for email in a nonprofit’s communication arsenal.

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What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

Nonprofit Marketing eMail marketing engagement gmail gmail tabs nonprofit email strategy open ratesA few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). At the time it did not seem that this change would have a demonstrable effect on open and click-through rates.

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Ensure that all next steps and work plans include specific strategies that you and your team will utilize so that you can achieve these goals and objectives.

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump


On the other hand, his digital strategy for running for President of the United States, looks like this. Email Marketing Social Networking Online Fundraising Technology Nonprofit fundraising Digital StrategyTrump knows how to generate a ton of earned media.

Five Steps for a B2B Social Media Marketing Strategy


An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.

Unlock the Door to the Right Funders with a Powerful Grant Strategy| Part 2

Connection Cafe

With this information, you can also establish an overall grant strategy which will, in turn, guide you in setting up your grants calendar for the next 18 months. Build a Strategy. Make sure your strategy for each project remains: Goal-oriented.

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10 Social Media Strategies That Increase Engagement and Inspire Donors

Nonprofit Tech for Good

It was the final presentation of the social media strategies webinar. Craft a content strategy. Begin by writing a social media strategy : 1) Conduct an online technology audit. 10 Social Media Strategies That Increase Engagement and Inspire Donors from Nonprofit Tech for Good.

Increase Holiday Donations With These 5 Digital Strategies


With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. The post Increase Holiday Donations With These 5 Digital Strategies appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

4 Strategies To Help Assess Your Nonprofit’s Technology


The post 4 Strategies To Help Assess Your Nonprofit’s Technology appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. With the amount of new and innovative technology that is surfacing every day, assessing your nonprofit’s technology should be a daily process. While every nonprofit wants to cause change in some way, every nonprofit is different. Each with a unique goal, different needs, and all conduct daily operations in a different way. As a result […].

Online Marketing Strategy Starts With a Map


Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches


Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

Unlock the Door to the Right Funders with a Powerful Grant Strategy| Part 3

Connection Cafe

Today’s post will focus on how to build a grant strategy and apply it to your grants calendar. Before you can even start applying for or receiving funds, however, you must first build a solid grant strategy. Summary of a Grant Strategy.

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Technology Strategy for the Nonprofit Startup

Connection Cafe

Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist.

Get Real, People: Authenticity as a Social Media Strategy

See What's Out There

And part of that strategy is to, quite literally, be yourself. The post Get Real, People: Authenticity as a Social Media Strategy appeared first on The See3 Blog. Yes, you should be smart and thoughtful and strategic.

4 Nonprofit Tech Strategies For Better Fundraising


The post 4 Nonprofit Tech Strategies For Better Fundraising appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Fundraiser Help. It is impossible to ignore the importance of technology in today’s competitive nonprofit fundraising climate.

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4 Critical Components to Your Nonprofits Email Marketing Strategy


That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. I’ve been deep in the world of email marketing for the past few months. It’s a form of communication (and full blown industry) that’s been around for a while.

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3 Powerful Fundraising Strategies for Email

John Haydon

The fundraising strategies you employ during year-end should be rock solid. In many ways, this means that your social media strategy should include tactics that build your email list. The post 3 Powerful Fundraising Strategies for Email appeared first on John Haydon.

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3 Unique Strategies To Thank Your Supporters On Social Media


The post 3 Unique Strategies To Thank Your Supporters On Social Media appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Thought Reach. Your nonporift’s supporters are potentially the most integral part of your entire nonprofit.

Capital Campaign Marketing Strategies for the Tech-Savvy


For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

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Infographic: Create A Smarter Nonprofit Social Media Strategy


So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories. Ensure your nonprofit has the following: A written content strategy.