Uncomplicate Your Communications Strategy

Connection Cafe

This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy.

This is what's wrong with your nonprofit digital strategy


I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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8 Strategy Basics for Nonprofit Organizations

Connection Cafe

What comes to mind when you think of nonprofit strategy? Every nonprofit needs strategy: it’s essential to making mindful choices. Strategy is a set of unified actions undertaken to advance a nonprofit’s mission by leveraging its competitive advantage. [1]. Strategy is doing.

4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.

The 5 Laws of Successful IT Strategy and Planning

Connection Cafe

Yet many organizations still lack a clear vision and strategy when it comes to technology. IT is techno-centric cost center IT is part of our organization’s growth strategy.

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Thought About Your Advocacy Strategy Lately?

Connection Cafe

Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy.

Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet?

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What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies?

Top Event Strategies for Major Donor Cultivation

Connection Cafe

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Research each attendee to customize the cultivation strategy.

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics.

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Strategies for Successful Patient Engagement

Connection Cafe

iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.

The Future of Nonprofit Engagement Strategies

Connection Cafe

Raising the voices of your constituents is the strategy to build all of your engagement tactics around. Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach.

Mobile Content Strategy

Connection Cafe

I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way.

Technology Strategy for the Nonprofit Startup

Connection Cafe

Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist.

Online Marketing Strategy Starts With a Map


Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.

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Pep Talk for Your 2016 Year-End Campaign Strategy

Connection Cafe

Nonprofit Fundraising Donor Relations end of year fundraising event fundraising fundraising tips giving nonprofit Strategy Tips year-end campaignThe next 100 days (give or take) will play a major role in the following 365 days to come.

Content Strategies for Nonprofit Websites


Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Is your nonprofit looking for ways to improve your website and increase traffic?

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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3 Annual Giving Strategies for 2019 

Connection Cafe

But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your

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3 Steps to Launch an Outcomes-Focused Strategy the Right Way

Connection Cafe

When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy?

Tips for A Successful Content Marketing Strategy

Confessions of a Non-Profit Executive Director

If you’re working in the field of digital marketing or you simply want to learn a little bit more about content marketing so that you can improve your business reach, you need to understand what is involved in developing a successful content marketing strategy.

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”

#GivingTuesday Strategies For Event Fundraising

Connection Cafe

In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy

The sgENGAGE Podcast Episode 97: Aligning Finance and Mission Strategy

Connection Cafe

Listen in to hear what they have to say about how finance and development should work together, coordinating a revenue strategy that includes grants and fundraising, and strategies for fundraising an operating reserve. What do finance and development have in common?

5 Versatile Fundraising Strategies for Small Nonprofits

NonProfit Hub

With the right fundraising strategies, your small nonprofit can find donors who share your mission and want to form lasting partnerships with your organization. The post 5 Versatile Fundraising Strategies for Small Nonprofits appeared first on Nonprofit Hub.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus.

Integrate Email Marketing Strategy With Online Stores

Confessions of a Non-Profit Executive Director

All you need is a well-planned email marketing strategy that is implemented or integrated with your overall business marketing strategy. Email marketing can certainly complement and work well alongside with almost any other forms of internet marketing strategies.

A Winning Strategy to Conquer Your P2P Challenges

Connection Cafe

This annual report is a P2P fundraiser’s data best friend and strategy companion. What you want to avoid is ending up with a list of 25 things you need to develop strategies around. Nonprofit Nonprofit Fundraising data p2p Peer to Peer Fundraising Strategy Tips

Strategy as We-Care: An Exercise

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy!

YouTube Subscriber Strategies for Nonprofits


The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

6 Problems Solved By a Written Content Strategy

Connection Cafe

Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept.

EveryAction Acquires DonorTrends

The Science Behind Engaging your Supporters

The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C.,

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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Nonprofit Fundraising Content Creation Content strategy Facebook fundraising nonprofit nonprofit social media Peer to Peer Fundraising Strategy Twitter VideoWhat would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie.

Engagement Strategies to Turn Nonprofit Board Members into Ambassadors for Your Cause

Connection Cafe

Building a Board Member Engagement Strategy. Board members can guide you on strategy, staffing, financing, legal issues, organizational design questions, and more. Engaged board members are instrumental advocates and ambassadors for your nonprofit organization.

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Digital Strategy 101


This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches

Join the Crowd(funding): Strategies for Successful Non-Profit Campaigns

Byte Technology

No crowdfunding effort has ever been fully funded using a ‘set it and forget it’ strategy,” writes Garecht. The post Join the Crowd(funding): Strategies for Successful Non-Profit Campaigns appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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5 Digital Strategies Nonprofit Execs Should Bring To Their Board


In fact, David Edelman , a digital marketing strategist, is noticing that boards in the for-profit sector are being asked for detailed digital strategies. Image courtesy of Mass Global Developers.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?