Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide.

Uncomplicate Your Communications Strategy

Connection Cafe

This brings us to perhaps the second greatest threat to communications — the belief that a communication strategy is complicated. As I see it, we have two options: we can continue to operate by the seat-of-our-pants, or we can learn to develop an uncomplicated communication strategy.

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Developing a Nonprofit Tech Strategy: A Step-by-Step Guide

Connection Cafe

Develop an overarching technology strategy. Once your year-end giving campaigns have drawn to a close and all the dust has settled, you should be in an excellent position to get a strong sense of your strengths and weaknesses to start developing a tech strategy.

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This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

5 Ways to Keep Your Fundraising Strategy Fresh

Connection Cafe

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par?

Virtual Engagement Strategies to Keep Employees Connected

Connection Cafe

It’s been roughly two months since most of us have last been in an office, but thanks to video meeting platforms, messaging services, and modern-day technology, we can still have some sort of face-to-face interaction and continue to work alongside our teams.

5 Strategies for Successful Online Charity Auctions

Connection Cafe

Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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The 5 Laws of Successful IT Strategy and Planning

Connection Cafe

Yet many organizations still lack a clear vision and strategy when it comes to technology. IT is techno-centric cost center IT is part of our organization’s growth strategy.

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Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Thought About Your Advocacy Strategy Lately?

Connection Cafe

Having worked in advocacy for the Association for nearly 8 years, Chris has seen a lot of what the nonprofit sector has to offer as far as technology, opportunity, and strategy.

4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. If you follow all these tips, you should have a good strategy for “building engagement” on your nonprofit website.

The sgENGAGE Podcast Episode 146: Strategies for Digital Communications That Engage and Inspire

Connection Cafe

Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategiesIn the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences?

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . Advocacy is an incredibly valuable strategy for nonprofits to use for their fundraising strategies.

The sgENGAGE Podcast Episode 123: Aligning Business Strategy and Purpose

Connection Cafe

How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded.

3 Annual Giving Strategies for 2019 

Connection Cafe

But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . Why a strong annual giving strategy ma tters. . on specific strategies, you can make targeted changes that will drastically impact?your

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Strategies for Successful Patient Engagement

Connection Cafe

iii] So where does the truth lie for hospitals and health systems who are seeking to understand how much to invest in patient engagement strategies? All of the strategies noted above build trust in processes, in staff members, and in your institution.

Top Event Strategies for Major Donor Cultivation

Connection Cafe

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Research each attendee to customize the cultivation strategy.

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YouTube Subscriber Strategies for Nonprofits

SocialFish

The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Strategies for Powering Learning Through CRM Go-Live and Beyond

Connection Cafe

The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! .

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet?

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Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches

Mobile Content Strategy

Connection Cafe

I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Author: Lacey Kruger. The funny thing is that there is actually no such thing! Karen’s talk encouraged us to think about content in a more holistic way.

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Need a little help with your email acquisition strategies?

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. and Canada about their high-end donors and fundraising strategies focused on them. Enhancing Your Major Gift Strategy with Analytics.

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5 Strategies to Implementing a Successful Employee Giving Campaign

Connection Cafe

Although these strategies go far beyond a simple interoffice mailing, your effort will be rewarded with a successful campaign – most likely exceeding your expectations! Starting your own employee giving campaign is not for the faint of heart!

Online Marketing Strategy Starts With a Map

NetWits

Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company.

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Technology Strategy for the Nonprofit Startup

Connection Cafe

Of all the activities required to launch a nonprofit – writing bylaws, organizing the Board and various committees, completing the appropriate paperwork, getting positive cash flow – IT strategy and planning understandably fall pretty far down on the launch checklist.

Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

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Detailed Accurate Data = Strategy

Connection Cafe

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space.

Data 158

The sgENGAGE Podcast Episode 97: Aligning Finance and Mission Strategy

Connection Cafe

Listen in to hear what they have to say about how finance and development should work together, coordinating a revenue strategy that includes grants and fundraising, and strategies for fundraising an operating reserve. What do finance and development have in common?

The Best Membership Marketing Strategies for Any Organization in 2020

Wild Apricot

Here are some of the top membership marketing strategies you should be using in 2020 Membership marketing is one of the best ways to grow and maintain your organization’s membership program.

Your New Content Strategy [REGISTER!]

SocialFish

Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.

4 Strategies to Increase Volunteer Sign-Up

NonProfit Hub

At DNL OmniMedia, we specialize in nonprofit tech strategy consulting , so we’ve worked with quite a few nonprofits to develop plans around specific goals such as boosting volunteer engagement. Read on to learn how to use the above strategies to increase volunteer engagement.

Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

#GivingTuesday Strategies For Event Fundraising

Connection Cafe

In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no. The truth is that nonprofits are still not using storytelling as strategically as they could be. I hear from many of my clients and students that it “happens when it happens.”

3 Steps to Launch an Outcomes-Focused Strategy the Right Way

Connection Cafe

When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Vet your strategy with key grantee partners. . Can old tools support a new strategy?