Understanding B2B Online Reviews
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Online reviews made on social media can reach a very large audience and be spread quickly. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.