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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 84
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. When Roose was invited to test the AI, he discovered its dark side. Leverage ChatGPT to generate reports, articles, and newsletters.

Las Vegas 221
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“Survey Says” VS. Research

Achieve

Survey says!” The premise of the game, as you may recall, was a competition between the members of two families to see which family could more quickly and accurately guess the results of survey questions. by both the contestants and the survey respondents. by both the contestants and the survey respondents.

Survey 52
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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. Instead, try asking supporters to complete a survey after they’ve hit “submit.” Choosing images strategically.

Donation 110
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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You’ll further test and refine the tool over time the more you use it to support your fundraising.

Tools 85
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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! August 16: Fewer Guesses.