5 Facts About Online Average Gift Size
AUGUST 4, 2017
I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. That means that half the online donations are above the median and half of them are below the median.