The Communication & Giving Preferences of 641 Online Donors
Nonprofit Tech for Good
FEBRUARY 15, 2025
In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Twitch, Pinterest, and Snapchat appear to be ineffective at reaching online donors.
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