Optimized Mobile Donations Now with Apple Pay
JUNE 10, 2019
While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. With web traffic clearly trending towards mobile, the visibility of nonprofit mobile donation pages is set to increase year over year. Apple Pay provides donors with a simple, efficient, secure donation process that minimizes the information they must remember and enter when donating.