4 Ways to Get to Know Your Audience

NonProfit PRO

Annual Campaigns Direct Response Donor Relationship Management Audience Donor database Donors Engagement Year-EndAs your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now.

Sponsorship Audience Data Hack 

The Sponsorship Collective

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The post Sponsorship Audience Data Hack appeared first on The Sponsorship Collective.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

How To Engage New Audiences on Facebook Using Messenger

NonProfit PRO

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!)

Sponsorship Audience Segments

The Sponsorship Collective

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales.

Audience Data in Sponsorship Sales 

The Sponsorship Collective

They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Zilch. Nothing. Not a chart, not even basic segments.

An Integrated Approach to Audience Engagement

Media Cause

Communicating about your advocacy and policy work at each level of the funnel provides excellent opportunities to increase your audience’s understanding of your mission and vision. The post An Integrated Approach to Audience Engagement appeared first on Media Cause.

Order Up! Delivering Content Your Audience Actually Wants

Association TV

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

Five tips for an audience-first approach to communications

Big Duck

The post Five tips for an audience-first approach to communications appeared first on Big Duck

Resource guide to understanding and engaging your audiences

Big Duck

The post Resource guide to understanding and engaging your audiences appeared first on Big Duck

7 Cool Food Activations Your Audience Will Love

The Sponsorship Collective

The post 7 Cool Food Activations Your Audience Will Love appeared first on The Sponsorship Collective. People have gotta eat, so it’s fairly safe to say that a food activation idea at your next event, program, or opportunity ought to go over big.

Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS.

How to Use Event Crowdfunding for Audience Engagement

Cadmium CD

Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. Meeting the team can make all the difference with the audience. Written by Olivia Ryan.

How to Crush Your Fundraising Campaign Goal Even with a Small Audience

The Storytelling Non-profit

But raising more money can be hard, especially if your nonprofit has a small donor file or you just have a small audience to begin with. Maybe your non-profit is new and you're still working on kind of building out an audience and community around your cause.

Understanding your audiences through survey research

Big Duck

The post Understanding your audiences through survey research appeared first on Big Duck

Preparing for Facebook Audience Targeting Changes

Media Cause

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. More changes are coming to Facebook. .

Association Learning Subscriptions Increase Your Audience and Revenue

WBT Systems

Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey increased their membership in 2021. That’s an improvement over 2020

How To Use Growth Funnels To Grow Your Audience and Revenue

NonProfit PRO

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask?

Captive Audience

NCE Social Media

A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media?

Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in.

Test 74

Right Audience. Right Channel. Right Creative.

M+R

Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes.

Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience.

How to Create Valuable Audience Personas for Your Nonprofit

See3

This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission.

Know Your Audience: Writing Content That Reaches the Right People

TechSoup

In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit. When people research a cause they are interested in, the two main channels they use are Internet searches and social media.

How Susan G. Komen Engaged New Audiences Using Custom Messaging

sgEngage

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience.

How Audience Research Is Keeping Up with a Changing World

Forum One

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. For nonprofits and government agencies, gathering insights and feedback from audiences is critical to effectively carry out their mission and achieve lasting impact.

Reaching Diverse Audiences Through Innovation and Mobile-First Strategies

Forum One

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. A good digital strategy centers audience needs, and audiences are on mobile. Expanding your audiences .

Reaching Diverse Audiences Through Innovation and Mobile-First Strategies

Forum One

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. People increasingly continue to prioritize mobile as their device of choice A good digital strategy centers audience needs, and audiences are on mobile.

[Webinar] Connect with Your Audience in Six Seconds or Less with Video

CauseVox

You’re struggling to connect with your target audience and gain or retain their support. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.

How To Find Your Nonprofit’s Social Media Audience

TechImpact

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].

Retaining the Pandemic’s Captive Audience May Be the Key to 2021’s Year-End Giving Strategy

NonProfit PRO

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed. Now, capitalizing on last year’s fundraising success is vital. Capital Campaigns Children/Youth Retention

HOW TO: Tweet for an International Audience

Nonprofit Tech for Good

but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe.

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Then you can segment those external groups of audiences further.

What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?

How Make-A-Wish is Telling New Stories with Audience Personas

See3

The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better.

5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.

Plugin 100

Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M

Greater Giving

What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? The post Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M appeared first on Greater Giving Blog.

The Attention Economy: How to Turn Your Audience into Passionate Subscribers

See3

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.

Designing a Desktop Menu That Actually Helps Your Audiences Navigate

Forum One

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing?