Sponsorship Audience Segments

The Sponsorship Collective

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales.

Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS.

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Order Up! Delivering Content Your Audience Actually Wants

Association TV

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

How to Use Event Crowdfunding for Audience Engagement

Cadmium CD

Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. Meeting the team can make all the difference with the audience. Written by Olivia Ryan.

How To Engage New Audiences on Facebook Using Messenger

NonProfit PRO

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!)

Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in.

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Right Audience. Right Channel. Right Creative.

M+R

Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes.

Captive Audience

NCE Social Media

A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media?

Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content

Top Nonprofits

Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels.

How to Create Valuable Audience Personas for Your Nonprofit

See3

This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission.

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Then you can segment those external groups of audiences further.

5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

How To Use Growth Funnels To Grow Your Audience and Revenue

NonProfit PRO

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask?

HOW TO: Tweet for an International Audience

Nonprofit Tech for Good

but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe.

How To Find Your Nonprofit’s Social Media Audience

TechImpact

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].

What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?

Designing a Desktop Menu That Actually Helps Your Audiences Navigate

Forum One

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing?

3 Questions To Ask If You Think Your Acquisition Audience Is Burned Out

Kindful

No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience.

Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Read time: 1 minute. Have you ever seen this kind of “donor profile”? Or relied on one yourself?

How Make-A-Wish is Telling New Stories with Audience Personas

See3

The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better.

Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.

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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work. We did what we could to foster audiences who thought like us.

The Attention Economy: How to Turn Your Audience into Passionate Subscribers

See3

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.

Retaining the Pandemic’s Captive Audience May Be the Key to 2021’s Year-End Giving Strategy

NonProfit PRO

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed. Now, capitalizing on last year’s fundraising success is vital. Capital Campaigns Children/Youth Retention

The Audiences of a Capital Campaign: Who to Target and When

Achieve

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. When to Target This Audience: The pre-planning, feasibility study, and planning phases of your campaign.

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Storytelling, Design, and Communicating With Your Audience

NTEN

Samihah Azim. Product Design Manager. Bluenose Analytics. When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product. The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations.

5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. to start engaging with their audience and growing its group of ardent followers.

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Ten Years of Learning -- ?Audience, Audience, Audience?

Forum One

I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. The key is to envision outcomes and overall systems based on your own goals, but to craft details based on the specific interests of your highest priority audiences. Appealing to International Web Audiences.

[Webinar] How to Create a Virtual Event Experience that your Audience Will Love

AccelEvents

The post [Webinar] How to Create a Virtual Event Experience that your Audience Will Love appeared first on Accelevents.

Reach Your Audience Where Your Audience Already Is!

NetWits

The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website

[Webinar] How to Create a Virtual Event Experience that your Audience Will Love

AccelEvents

The post [Webinar] How to Create a Virtual Event Experience that your Audience Will Love appeared first on Accelevents.

Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore.

How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. You have to know your audience, and what they expect, to capture their attention. Positioning your target audience. Image courtesy of Engage Designs.

Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Reach New Audiences with Facebook Geolocation

Achieve

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location.

Want to get your audience hooked? Try something interactive.

See3

Interactivity on websites means more audience engagement, and audience engagement is at the core of every nonprofit communications strategy. The post Want to get your audience hooked? Here are a few interactive-inspired approaches for your nonprofit's next web campaign. Try something interactive. appeared first on The See3 Blog. web interactive scrollytelling storytelling website

Audience Engagement Conversation at Western Museums Association

Museum 2.0

In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? What is something you hope to see in the future of audience engagement?

Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. “The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams.

How Emerging Learning Trends Can Ignite a Spark in Your Audience

WBT Systems

How Emerging Learning Trends Can Ignite a Spark in Your Audience. Read more about How Emerging Learning Trends Can Ignite a Spark in Your Audience

Community-centered and Audience-Engagement and What not

Museum 2.0

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. I asked the somewhat provocative question: Can museums go TOO far with audience engagement/ being visitor-centered? Similarly, there is a group of people don't visit, but they might be invested in your audience. The content should inspire new questions, and answer some of them, and keep the audience engaged the whole time.

Your Nonprofit’s Newsletter: You Are Not the Target Audience

BoardAssist

Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is. First, understand who the target audience really is and always do your best to put yourself in their shoes. The post Your Nonprofit’s Newsletter: You Are Not the Target Audience appeared first on BoardAssist.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil.

Is Your Organization Looking At Alternative Audiences

Care2

In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI). One good way to identify alternative audiences is to look at the traffic from your existing users.