Big Duck

JUNE 28, 2023

Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.

Audience 115

Audience Time Organization 115

Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

Storytelling 90

Storytelling Audience Nonprofit Tips 90

The Sponsorship Collective

AUGUST 30, 2021

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t introduce them to your sponsor in an appealing […].

Audience 73

Audience Sponsor Integration Program 73

Big Duck

FEBRUARY 9, 2022

The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.

Audience 144

Audience 144

The Sponsorship Collective

FEBRUARY 25, 2022

They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Not a chart, not even basic segments.

Audience 80

Audience Data Chart Tips 80

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To understand the latest findings on a facet of nature, humanity or culture. To keep up.

Audience 156

Audience Impact Captivate Culture 156

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To understand the latest findings on a facet of nature, humanity or culture. To keep up.

Audience 156

Audience Impact Captivate Culture 156

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Fundraising 52

Big Duck

JULY 27, 2022

The post Five tips for an audience-first approach to communications appeared first on Big Duck.

Audience 125

Audience Communication Tips 125

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. The post Q&A: Fundraising Best Practices When Connecting With Diverse Audiences appeared first on Bloomerang. What other DEI-related questions do you have?

Fundraising 84

Fundraising Audience Practice Donor 84

Big Duck

JULY 14, 2022

The post Resource guide to understanding and engaging your audiences appeared first on Big Duck.

Audience 105

Audience Resource Guide 105

Big Duck

AUGUST 9, 2023

Get tips on how to consider a different approach when thinking about communications research for your nonprofit.

Research 98

Research Audience Nonprofit Tips 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 84

Audience Test Research Interview 84

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

Audience 77

Audience Nonprofit Phase Ideas 77

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Share This Post!

Nonprofit 98

Nonprofit Audience Marketing Donor 98

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

Social Media 250

Social Media Nonprofit Audience Stats 250

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

Audience 52

Audience Facebook Change Social Media 52

Association TV

APRIL 20, 2021

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

Content 156

Content Audience Associations Guide 156

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 91

Avatar Audience Nonprofit Communication 91

Big Duck

AUGUST 23, 2023

Reflect, plan, and celebrate! Explore how you can partner with your team to leverage your nonprofit’s anniversary.

Audience 96

Audience Celebrate Reflection Team 96

M+R

APRIL 6, 2021

Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Danger: If you treat your audience like a monolith, you end up with…a monolith.

Audience 59

Audience Channel Donor Canada 59

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

Audience 83

Audience Campaign Donor Phase 83

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.

Audience 52

Audience Virtual Fundraising Benefit 52

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

Audience 75

Audience Video Storytelling Technique 75

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

Audience 92

Audience NTEN Donor Data 92

Big Duck

DECEMBER 14, 2022

The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.

Audience 52

Audience 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Nonprofit 277

Nonprofit Strategy Digital Guide 277

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .

Audience 86

Audience Fundraising Facebook Nonprofit 86

NonProfit PRO

SEPTEMBER 14, 2023

There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape. So, how can nonprofits capture that attention of potential donors?

Nonprofit 250

Nonprofit Digital Program Donor 250

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

Audience 66

Audience Research Change Sample 66

Forum One

MARCH 16, 2022

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

Audience 46

Audience Mobile Strategy Laptop 46

Big Duck

JUNE 21, 2022

The post Understanding your audiences through survey research appeared first on Big Duck.

Audience 52

Audience Survey Research 52

TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Fill a niche.

Audience 132

Audience Content Marketing Social Media 132

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Fundraising 82

Fundraising Audience Donor Tips 82

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 310

Social Media Media Social Nonprofit 310

NonProfit PRO

OCTOBER 13, 2021

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Audience 144

Audience Donor Fundraising Gift 144

Media Cause

OCTOBER 13, 2021

The post An Integrated Approach to Audience Engagement appeared first on Media Cause. We’ve got decades (better yet, centuries) of collective experience under our belt when it comes to mapping out high-level, strategic user journeys and implementing the tactics and touchpoints to support them.

Audience 52

Audience Integration Advocacy Fundraising 52