Expert insights. Personalized for you.
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […]. MORE
Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is. First, understand who the target audience really is and always do your best to put yourself in their shoes. The post Your Nonprofit’s Newsletter: You Are Not the Target Audience appeared first on BoardAssist. MORE
In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? What is something you hope to see in the future of audience engagement? MORE
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. You have to know your audience, and what they expect, to capture their attention. Positioning your target audience. Image courtesy of Engage Designs. MORE
Interactivity on websites means more audience engagement, and audience engagement is at the core of every nonprofit communications strategy. The post Want to get your audience hooked? Here are a few interactive-inspired approaches for your nonprofit's next web campaign. Try something interactive. appeared first on The See3 Blog. web interactive scrollytelling storytelling website MORE
One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. MORE
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore. MORE
So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? MORE
Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. “The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. MORE
Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Both services are heavily used by people under 35, so if your organization wants to connect with younger audiences, these apps are a great way to do it. Super-short videos have become one of the coolest (and easiest!) ways to tell stories in just a few seconds. MORE
Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work. We did what we could to foster audiences who thought like us. MORE
” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. MORE
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." This weekend was thrilling for me. MORE
The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website MORE
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines. MORE
They struggle to understand what their audience wants and how to deliver it. Blog Posts Membership engaging members engaging with members engaging your audience membership engagement membership experience membership organization MORE
How Emerging Learning Trends Can Ignite a Spark in Your Audience. Read more about How Emerging Learning Trends Can Ignite a Spark in Your Audience MORE
At Den Gamle By we have set ourselves a goal to broaden the perspective of those in responsibility and to ensure the management will take our audience seriously. What we have done is quite simple, but it works: we require decision makers to do audience research themselves. But direct involvement with the audience is not necessarily a method used by museum management. MORE
Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement? MORE
Use this tool for straightforward audience growth on Twitter and Instagram. While Crowdfire will help you grow your audience by sheer volume of engagement, having great content will increase conversions. The post Tools to Help Grow Your Social Media Audience appeared first on Nonprofit Hub. Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow. MORE
Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Audience. Of course, not everyone on this planet is your audience. posted by Chris Giarratana Digital Strategy Consultant. MORE
How do you effectively manage and grow your Twitter audience? Mell Rulli. Co-founder. ModMark Group. Beyond your Twitter feed: here's a 10-tip how-to on using Hootsuite as a tool to better connect with your people. I swear by Hootsuite. Hootsuite is a social media platform that helps you manage social media by allowing you to publish and schedule messages, monitor mentions and conversations about your brand, and track analytics—all from one organized dashboard. MORE
The post [Webinar] How to Create a Virtual Event Experience that your Audience Will Love appeared first on Accelevents. MORE
So, isn't it obvious that's how you should be reaching your audience? Understand Your Audience. The more you write directly for your audience, the more they will relate to your story. Should You Ask Your Audience to Share Their Stories? This depends on a number of things, including the size of your audience and what kinds of stories they could share. She worked with Farm Aid to solicit about 500 stories from its audience to share. MORE
Local Stories, global audience.??? About a month ago, Globels announced the first five citizen media outreach projects to receive Rising s microgrants. So, I'm keeping an eye on the progress reports for inspiration. This video blogging workshop in Columbia caught my eye: ??lvaro lvaro Ramirez , Jorge Montoya , and Juliana Rinc??n. originally submitted two separate project proposals both focused on working class neighborhoods in Medell??n n and both with the same objectives. MORE
A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media? MORE
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. to start engaging with their audience and growing its group of ardent followers. MORE
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading. MORE
I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. The key is to envision outcomes and overall systems based on your own goals, but to craft details based on the specific interests of your highest priority audiences. Appealing to International Web Audiences. MORE
Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. I asked the somewhat provocative question: Can museums go TOO far with audience engagement/ being visitor-centered? Similarly, there is a group of people don't visit, but they might be invested in your audience. The content should inspire new questions, and answer some of them, and keep the audience engaged the whole time. MORE
Our webinar, Training an Invisible Audience: Delivering Effective Webinars , will be held on Thursday, December 8 at 11a.m. How do you encourage audience participation and interaction? Training an Invisible Audience: Delivering Effective Webinars is suited for public libraries and nonprofits interested in providing webinars for their communities. Have you attended one of TechSoup's webinars and thought, "I want to do that!" MORE
Samihah Azim. Product Design Manager. Bluenose Analytics. When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product. The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations. MORE
billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. MORE
Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. Watching videos online is no longer a passive experience! In fact, you can now use YouTube features to drive actions and donations , create "Choose Your Own Adventure" style experiences , and make your video the talk of the web (quite literally). MORE
If you were one of the many people who attended our webinar Training an Invisible Audience: Delivering Effective Webinars , I'd like to thank you for being such an eager and inquisitive audience. Some trainers even advocate interacting with an audience every 2 to 3 minutes. However, that can be easier said than done, especially if you have a large audience or limited resources. MORE
In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI). One good way to identify alternative audiences is to look at the traffic from your existing users. MORE
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Read time: 1 minute. Have you ever seen this kind of “donor profile”? Or relied on one yourself? MORE
This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission. MORE
The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better. MORE
Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes. MORE
Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users? MORE
Today, OF/BY/FOR ALL is introducing a new free resource - a guide to creating and implementing demographic audience surveys that are accurate, respectful, and useful. That’s why we decided, as part of our first year of work with OF/BY/FOR ALL, to demystify audience surveying with The Who’s Coming toolkit. We’ve teamed up with Slover Linett Audience Research - with generous support from the James and John L. Michaela Clark-Nagaoka surveying visitors at a MAH event. MORE
Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. Watching videos online is no longer a passive experience! In fact, you can now use YouTube features to drive actions and donations , create "Choose Your Own Adventure" style experiences , and make your video the talk of the web (quite literally). MORE
but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe. MORE
Audience Related Topics M+R
APRIL 6, 2021
Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes.
NCE Social Media
JANUARY 27, 2011
A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media?
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M+R
MARCH 19, 2021
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Read time: 1 minute. Have you ever seen this kind of “donor profile”? Or relied on one yourself?
Forum One
MARCH 23, 2021
So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing?
See3
NOVEMBER 4, 2015
This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission.
Museum 2.0
OCTOBER 1, 2019
Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?
TechImpact
JULY 7, 2015
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].
Nonprofit Tech for Good
JULY 4, 2011
but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe.
See3
OCTOBER 30, 2015
The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better.
Byte Technology
FEBRUARY 9, 2017
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.
See3
AUGUST 28, 2014
One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.
NTEN
DECEMBER 18, 2014
Samihah Azim. Product Design Manager. Bluenose Analytics. When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product. The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations.
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. to start engaging with their audience and growing its group of ardent followers.
Forum One
DECEMBER 15, 2008
I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. The key is to envision outcomes and overall systems based on your own goals, but to craft details based on the specific interests of your highest priority audiences. Appealing to International Web Audiences.
NetWits
MAY 22, 2009
The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website
Museum 2.0
OCTOBER 15, 2019
In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? What is something you hope to see in the future of audience engagement?
Byte Technology
JANUARY 5, 2017
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore.
Connection Cafe
DECEMBER 18, 2019
Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. “The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams.
TechImpact
MAY 1, 2014
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. You have to know your audience, and what they expect, to capture their attention. Positioning your target audience. Image courtesy of Engage Designs.
Achieve
DECEMBER 11, 2017
billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location.
Byte Technology
SEPTEMBER 22, 2015
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.
See3
OCTOBER 21, 2015
Interactivity on websites means more audience engagement, and audience engagement is at the core of every nonprofit communications strategy. The post Want to get your audience hooked? Here are a few interactive-inspired approaches for your nonprofit's next web campaign. Try something interactive. appeared first on The See3 Blog. web interactive scrollytelling storytelling website
AccelEvents
NOVEMBER 11, 2020
The post [Webinar] How to Create a Virtual Event Experience that your Audience Will Love appeared first on Accelevents.
Joy of Membership
MAY 4, 2021
They struggle to understand what their audience wants and how to deliver it. Blog Posts Membership engaging members engaging with members engaging your audience membership engagement membership experience membership organization
Museum 2.0
OCTOBER 28, 2019
Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. I asked the somewhat provocative question: Can museums go TOO far with audience engagement/ being visitor-centered? Similarly, there is a group of people don't visit, but they might be invested in your audience. The content should inspire new questions, and answer some of them, and keep the audience engaged the whole time.
Beth Kanter
FEBRUARY 6, 2013
” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil.
WBT Systems
FEBRUARY 4, 2019
How Emerging Learning Trends Can Ignite a Spark in Your Audience. Read more about How Emerging Learning Trends Can Ignite a Spark in Your Audience
BoardAssist
MARCH 13, 2014
Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is. First, understand who the target audience really is and always do your best to put yourself in their shoes. The post Your Nonprofit’s Newsletter: You Are Not the Target Audience appeared first on BoardAssist.
Connection Cafe
MARCH 16, 2012
Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users?
Care2
FEBRUARY 19, 2014
In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI). One good way to identify alternative audiences is to look at the traffic from your existing users.
Tech Soup Blog
SEPTEMBER 4, 2014
Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Both services are heavily used by people under 35, so if your organization wants to connect with younger audiences, these apps are a great way to do it. Super-short videos have become one of the coolest (and easiest!) ways to tell stories in just a few seconds.
Tech Soup Blog
DECEMBER 20, 2011
If you were one of the many people who attended our webinar Training an Invisible Audience: Delivering Effective Webinars , I'd like to thank you for being such an eager and inquisitive audience. Some trainers even advocate interacting with an audience every 2 to 3 minutes. However, that can be easier said than done, especially if you have a large audience or limited resources.
NTEN
FEBRUARY 5, 2015
How do you effectively manage and grow your Twitter audience? Mell Rulli. Co-founder. ModMark Group. Beyond your Twitter feed: here's a 10-tip how-to on using Hootsuite as a tool to better connect with your people. I swear by Hootsuite. Hootsuite is a social media platform that helps you manage social media by allowing you to publish and schedule messages, monitor mentions and conversations about your brand, and track analytics—all from one organized dashboard.
NonProfit Hub
FEBRUARY 2, 2016
Use this tool for straightforward audience growth on Twitter and Instagram. While Crowdfire will help you grow your audience by sheer volume of engagement, having great content will increase conversions. The post Tools to Help Grow Your Social Media Audience appeared first on Nonprofit Hub. Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow.
NTEN
MARCH 23, 2010
Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. Watching videos online is no longer a passive experience! In fact, you can now use YouTube features to drive actions and donations , create "Choose Your Own Adventure" style experiences , and make your video the talk of the web (quite literally).
ASU Lodestar Center
DECEMBER 5, 2017
Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Audience. Of course, not everyone on this planet is your audience. posted by Chris Giarratana Digital Strategy Consultant.
Museum 2.0
JUNE 25, 2019
Today, OF/BY/FOR ALL is introducing a new free resource - a guide to creating and implementing demographic audience surveys that are accurate, respectful, and useful. That’s why we decided, as part of our first year of work with OF/BY/FOR ALL, to demystify audience surveying with The Who’s Coming toolkit. We’ve teamed up with Slover Linett Audience Research - with generous support from the James and John L. Michaela Clark-Nagaoka surveying visitors at a MAH event.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 5, 2007
Local Stories, global audience.??? About a month ago, Globels announced the first five citizen media outreach projects to receive Rising s microgrants. So, I'm keeping an eye on the progress reports for inspiration. This video blogging workshop in Columbia caught my eye: ??lvaro lvaro Ramirez , Jorge Montoya , and Juliana Rinc??n. originally submitted two separate project proposals both focused on working class neighborhoods in Medell??n n and both with the same objectives.
Museum 2.0
APRIL 26, 2018
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." This weekend was thrilling for me.
NTEN
MARCH 23, 2010
Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. Watching videos online is no longer a passive experience! In fact, you can now use YouTube features to drive actions and donations , create "Choose Your Own Adventure" style experiences , and make your video the talk of the web (quite literally).
Museum 2.0
APRIL 11, 2019
At Den Gamle By we have set ourselves a goal to broaden the perspective of those in responsibility and to ensure the management will take our audience seriously. What we have done is quite simple, but it works: we require decision makers to do audience research themselves. But direct involvement with the audience is not necessarily a method used by museum management.
Tech Soup Blog
NOVEMBER 30, 2011
Our webinar, Training an Invisible Audience: Delivering Effective Webinars , will be held on Thursday, December 8 at 11a.m. How do you encourage audience participation and interaction? Training an Invisible Audience: Delivering Effective Webinars is suited for public libraries and nonprofits interested in providing webinars for their communities. Have you attended one of TechSoup's webinars and thought, "I want to do that!"
Tech Soup Blog
MAY 19, 2016
So, isn't it obvious that's how you should be reaching your audience? Understand Your Audience. The more you write directly for your audience, the more they will relate to your story. Should You Ask Your Audience to Share Their Stories? This depends on a number of things, including the size of your audience and what kinds of stories they could share. She worked with Farm Aid to solicit about 500 stories from its audience to share.
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