TechImpact

JULY 7, 2015

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].

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Audience Social Media Profit Tech 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience.

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Interaction Poll Audience Exercise 49

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Without knowing what issues matter most to the audience, a campaign may end up focusing on less important issues. Another explanation may be that the way the campaign is talking about the issue—the frame it is using—is different from the frame its audience is using to discuss the issue.

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Content Audience Analysis Issue 59

See What's Out There

OCTOBER 30, 2015

The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 Communications

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Audience Team Story Help 31

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

The methodology and report provide some great insights about how to think about social media behaviors of our audience. According to the study, 85% of social media updates come from enthusiasts, however this group represents only 29% of a company’s social media audience.

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Audience Analytics Social Media Integration 68

NTEN

DECEMBER 18, 2014

Samihah Azim. Product Design Manager. Bluenose Analytics. When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product.

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Storytelling Audience Articulate Design 49

TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. You have to know your audience, and what they expect, to capture their attention.

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Audience Content Marketing Attention 46

Frogloop

JULY 30, 2015

Millennials have been pigeonholed as being lazy, but when it comes to social justice issues, Millennials are quite passionate about causes and donate money to the issues they support.

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Audience Issue Money Causes 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.

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Train Training Audience Active 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful!

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Social Audience Analytics Tools 53

See What's Out There

AUGUST 28, 2014

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.

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Audience Technique Attention Companies 25

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

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Stats Audience Teen Social Media 57

SocialFish

SEPTEMBER 14, 2015

Demographics Pro is pleased to announce the addition of Instagram audience analytics to its leading social profiling platform. Strongest brand affiliations within her audience include Sephora, Forever 21, Benefit Cosmetics and Victoria’s Secret.

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Demographics Analysis Los Angeles Audience 30

See What's Out There

NOVEMBER 4, 2015

This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission.

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Audience Donor Volunteer Support 10

Museum 2.0

JANUARY 11, 2012

I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing.

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Audience Culture Active Activism 34

Connection Cafe

MARCH 16, 2012

Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users?

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Audience Analytics Georgia Google 27

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

4. Consistency is Not the Hobgoblin of Small Minds: Research has shown that if you have a consistent posting schedule of high quality content that your audience wants, they will come to you. Dan Zarrella’s research suggests posting every other day is is optimal.

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Metrics Audience Content Test 71

NonProfit Hub

JUNE 16, 2016

Whatever you’re posting, from quirky videos at the office to educational infographics, your social media should have a defined goal—and that starts with identifying an audience. Step 1: Knowing Your Audience. However, with multiple audiences, it’s important to stay consistent.

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NPO Audience Demographics Track 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2012

Content curation should link to your integrated strategy objectives and identified audience. Here’s a site that already has the audience everyone wants: women and moms who make most of the household buying decisions. My Pinboards on Pinterest.

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Audience Content Chad Images 68

Tech Soup Blog

MAY 19, 2016

People don't connect with other organizations; they connect with other people, Mr. Pcholkin said to our audience. The Beginning: How Do You Draw Your Reader In?

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Myanmar Audience Netsquared DC 32

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. I know from my past data that my audience also loves practical cheat sheets too. Is it that simple? Yes and no. Using best practices and tips based on research can help you improve.

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Social Audience Content India 59

SocialFish

JANUARY 4, 2013

Have a policy change to communicate to your audience? But what does your audience do when they want to reach you with a question, idea, concern, or suggestion? So building a custom experience to learn from an audience or host a Q&A is simply not an option.

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Social Audience Jordan Reddit 33

Frogloop

FEBRUARY 19, 2014

In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. One good way to identify alternative audiences is to look at the traffic from your existing users.

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Alternative Audience Demographics ROI 18

SocialFish

DECEMBER 5, 2014

Anyone using Snapchat successfully to reach members or consumers? by Column Five Media. ————– ( photo credit ). Cool Infographic Friday Cool Social Tools

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Audience Photo Media Tools 44

Museum 2.0

JULY 20, 2016

When we say we want our museum to be "audience-centered," what do we mean? They catered to different audiences.

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Audience Music Arts Participatory 28

Nonprofit Tech for Good

JULY 4, 2011

but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time).

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Audience New Zealand Asia Missouri 27

Tech Soup Blog

MAY 19, 2016

So, isn't it obvious that's how you should be reaching your audience? Understand Your Audience. The more you write directly for your audience, the more they will relate to your story. Should You Ask Your Audience to Share Their Stories?

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Storytelling Children Audience DC 23

SocialFish

APRIL 20, 2015

—————– Segment Your Social Audience To Identify Influencers with Similar Values. Increase Audience Engagement: See the topics / trends in your influential conversations.

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Audience Green Celebrate Marketing 28

Museum 2.0

FEBRUARY 4, 2015

Now, as a museum director, I''m thinking about that goal less abstractly and more concretely in terms of what a target audience can and should look like. Arts audiences, on average, are older, whiter, and more affluent than the American population.

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Demographics Museum Arts Audience 18

Museum 2.0

MARCH 3, 2011

These nontraditional audience engagement techniques helped make complex goals and visions explicit and understandable to visitors. This winter, I once again taught a graduate class in the University of Washington's Museology program.

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Participatory Audience Student Arts 30

See What's Out There

OCTOBER 21, 2015

Interactivity on websites means more audience engagement, and audience engagement is at the core of every nonprofit communications strategy. The post Want to get your audience hooked? Here are a few interactive-inspired approaches for your nonprofit's next web campaign. Try something interactive. appeared first on The See3 Blog. web interactive scrollytelling storytelling website

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Interaction Campaign Strategy Communication 10

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2012

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers.

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Audience Chapter Group Structure 35

BoardAssist

MARCH 13, 2014

Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is.

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Newsletter Audience Demographics Director 15

NTEN

FEBRUARY 5, 2015

How do you effectively manage and grow your Twitter audience? Mell Rulli. Co-founder. ModMark Group. Beyond your Twitter feed: here's a 10-tip how-to on using Hootsuite as a tool to better connect with your people. I swear by Hootsuite. Hootsuite is a social media platform that helps you manage social media by allowing you to publish and schedule messages, monitor mentions and conversations about your brand, and track analytics—all from one organized dashboard.

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Analytics Feeds Track Platform 26

Connection Cafe

MARCH 11, 2014

If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. These changes will increase attendance rates, deepen audience engagement , and encourage more individuals to donate to their efforts.

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Wisconsin Arts Classroom Audience 21

Museum 2.0

SEPTEMBER 20, 2011

Race Through Time was designed specifically for this audience of 30 and 40-somethings looking for fun social events with a Santa Cruz bent. Everything about the event--from the time slot to the tone of the content to the music played--was designed for that audience.

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Museum Audience History Teen 25

NonProfit Hub

FEBRUARY 6, 2015

Pinterest’s audience is female-heavy; as 42 percent of women online use the site, compared to just 13 percent for men. Knowing Your Audience. You have more success with your efforts if you are reaching the right audience. It seems like everyone is using social media.

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Linkedin Demographics Rate Platform 15

SocialFish

SEPTEMBER 28, 2011

I just watched this fantastic TED talk by “reformed marketer” Amy Lockwood.

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Africa Language Raise Audience 17

Frogloop

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? This will help your organization improve your understanding of what your audience responds to.

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Stats Comparison Info Social Media 15

Tech Soup Blog

NOVEMBER 30, 2011

Our webinar, Training an Invisible Audience: Delivering Effective Webinars , will be held on Thursday, December 8 at 11a.m. How do you encourage audience participation and interaction? Training an Invisible Audience: Delivering Effective Webinars is suited for public libraries and nonprofits interested in providing webinars for their communities. Have you attended one of TechSoup's webinars and thought, "I want to do that!"

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Library Map Effective Train 14