Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. “The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams.

Captive Audience

NCE Social Media

A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time?

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What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?

Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work. We did what we could to foster audiences who thought like us.

How to Create Valuable Audience Personas for Your Nonprofit

See What's Out There

This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission.

Understanding Your Audience

Connection Cafe

Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users?

How To Find Your Nonprofit’s Social Media Audience

TechImpact

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].

Audience Engagement Conversation at Western Museums Association

Museum 2.0

In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? What is something you hope to see in the future of audience engagement?

How Make-A-Wish is Telling New Stories with Audience Personas

See What's Out There

The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better.

Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.

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The Attention Economy: How to Turn Your Audience into Passionate Subscribers

See What's Out There

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Without knowing what issues matter most to the audience, a campaign may end up focusing on less important issues. Another explanation may be that the way the campaign is talking about the issue—the frame it is using—is different from the frame its audience is using to discuss the issue.

Design a Fundraising Website For Your Audiences

Connection Cafe

As you’re approaching the end of year fundraising, you are also comparing your … Acquisition Fundraising Retention Branding end of year fundraising web design

Embracing a More Diverse Audience in Arts and Culture

Connection Cafe

If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. These changes will increase attendance rates, deepen audience engagement , and encourage more individuals to donate to their efforts. Translations and multilingual educators eliminate language as a barrier to participation, and bring art and cultural understanding to a larger audience.

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The Ideal Audience for Using QR Codes

AFP Blog

The Ideal Audience for Using QR Codes : The results are in and I'm disappointed. I was hoping tha

Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Your major gifts team is probably already creating incredible content that can be adapted to share with your mid-level audience. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

Does Your Audience Grok Your Message?

Connection Cafe

This message supports all of your business objectives, and should speak to all of your core audiences. You don’t need to rank these in a general order of priority, but it does help to think about which secondary messages speak more directly to specific audiences. You don’t need to spend an enormous amount of time wordsmithing your messaging and getting the phrasing just right, because your online audience is rarely (if ever) going to see your message hierarchy.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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Community-centered and Audience-Engagement and What not

Museum 2.0

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. I asked the somewhat provocative question: Can museums go TOO far with audience engagement/ being visitor-centered? Similarly, there is a group of people don't visit, but they might be invested in your audience. The content should inspire new questions, and answer some of them, and keep the audience engaged the whole time.

5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. to start engaging with their audience and growing its group of ardent followers.

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Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore.

Pinterest for Associations: New Audience, New Addiction - Reid | Avectra

AFP Blog

Pinterest for Associations: New Audience, New Addiction - Reid | Avectra : Pinterest for Associations: New Audience, New Addiction Wednesday, February 8, 2012 by Deirdre Reid Although it’s been around for two years, Pinterest has finally hit the big time.

Reach Your Audience Where Your Audience Already Is!

NetWits

The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website

7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

effective digital testing wherever possible, to fine-tune your messaging and maximize its impact with your audience. #GivingTuesday is right around the corner!

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. You have to know your audience, and what they expect, to capture their attention. Positioning your target audience. Image courtesy of Engage Designs.

Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

Connection Cafe

The event is definitely a hit, and Thinkery has enjoyed increased revenue, an expanded audience, and an increase in their supporter base. I asked the team for tips on how they implemented Thinkery21 – check it out: Pick topics that excite your audience. That way we get audience buy-in before we’ve even started planning an event. Oh, Austin, TX. It’s safe to say this town is up there trending with those other ‘cool hipster’ cities like Brooklyn and Portland.

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Using Social Media to Speak *With* Your Audience.

SocialFish

Have a policy change to communicate to your audience? Whether you are an organization with thousands of donors, a company with countless consumers and hundreds of employees, or perhaps a politician with a public full of constituents, there are an increasing number of exciting tools to communicate your message to your target audience. But what does your audience do when they want to reach you with a question, idea, concern, or suggestion?

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy

AFP Blog

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy

AFP Blog

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi

Want to get your audience hooked? Try something interactive.

See What's Out There

Interactivity on websites means more audience engagement, and audience engagement is at the core of every nonprofit communications strategy. The post Want to get your audience hooked? Here are a few interactive-inspired approaches for your nonprofit's next web campaign. Try something interactive. appeared first on The See3 Blog. web interactive scrollytelling storytelling website

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

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Who’s Coming? A New Free Toolkit for Respectful Audience Surveying

Museum 2.0

Today, OF/BY/FOR ALL is introducing a new free resource - a guide to creating and implementing demographic audience surveys that are accurate, respectful, and useful. That’s why we decided, as part of our first year of work with OF/BY/FOR ALL, to demystify audience surveying with The Who’s Coming toolkit. We’ve teamed up with Slover Linett Audience Research - with generous support from the James and John L. Michaela Clark-Nagaoka surveying visitors at a MAH event.

2018's Best Giving Tuesday Campaigns

EveryAction

Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Each of these five organizations exemplifies different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.

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Five Signs You Should Double Opt-In Your Emails

EveryAction

But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience.

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Tools to Help Grow Your Social Media Audience

NonProfit Hub

Use this tool for straightforward audience growth on Twitter and Instagram. While Crowdfire will help you grow your audience by sheer volume of engagement, having great content will increase conversions. The post Tools to Help Grow Your Social Media Audience appeared first on Nonprofit Hub. Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow.

Is Your Organization Looking At Alternative Audiences

Frogloop

In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI). One good way to identify alternative audiences is to look at the traffic from your existing users.

Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." This weekend was thrilling for me.

Guest Post by Martin Djupdraet: Let the Decision Makers Do the Audience Research

Museum 2.0

At Den Gamle By we have set ourselves a goal to broaden the perspective of those in responsibility and to ensure the management will take our audience seriously. What we have done is quite simple, but it works: we require decision makers to do audience research themselves. But direct involvement with the audience is not necessarily a method used by museum management.

WeAreMedia Livestreaming 09NTC Workshop - Video Tips from the Audience

Connection Cafe

Specifically, we taught the audience how to use CoverItLive for live blogging and UStream for live online video streaming. James Young and I gave our first ever WeAreMedia workshop at this year's 2009 Nonprofit Conference on Livestreaming tools.

Storytelling Workouts for Year-End Fundraising

EveryAction

Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate. Look for stories and moments that will push the right buttons for your audience and drive them to take action.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers

SocialFish

—————– Segment Your Social Audience To Identify Influencers with Similar Values. Cultivate those mid-level and micro influencer relationships (non-celebrities) that can provide a consistent voice to your target market— and learn what influences them. - Gain a clearer picture of your brand audience, instantly, including personality traits, STEEP values (is your audience Green?

Our EveryAction Hero: Rock the Vote

EveryAction

Since we can also see what types of advocacy actions our audience is engaging with we know what issues matter most to them. Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing.