INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […]. MORE
Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is. MORE
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. You have to know your audience, and what they expect, to capture their attention. MORE
The methodology and report provide some great insights about how to think about social media behaviors of our audience. According to the study, 85% of social media updates come from enthusiasts, however this group represents only 29% of a company’s social media audience. MORE
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore. MORE
One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. MORE
This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. MORE
” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. Flickr Photo by Matthew Field. MORE
As you’re approaching the end of year fundraising, you are also comparing your … Acquisition Fundraising Retention Branding end of year fundraising web design MORE
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." I see race as the most important audience diversity issue of our time. MORE
When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Without knowing what issues matter most to the audience, a campaign may end up focusing on less important issues. Another explanation may be that the way the campaign is talking about the issue—the frame it is using—is different from the frame its audience is using to discuss the issue. MORE
The event is definitely a hit, and Thinkery has enjoyed increased revenue, an expanded audience, and an increase in their supporter base. I asked the team for tips on how they implemented Thinkery21 – check it out: Pick topics that excite your audience. Oh, Austin, TX. MORE
The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website MORE
effective digital testing wherever possible, to fine-tune your messaging and maximize its impact with your audience. #GivingTuesday is right around the corner! MORE
And according to Amy Sample Ward , a nonprofit rock star with NTEN and presenter at PMDMC, one of the best ways to engage your audience is to listen to them. While not for everybody, their session at PMDMC had one of the largest audiences with quite a lively Q&A. MORE
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. MORE
Demographics Pro is pleased to announce the addition of Instagram audience analytics to its leading social profiling platform. Strongest brand affiliations within her audience include Sephora, Forever 21, Benefit Cosmetics and Victoria’s Secret. MORE
Use this tool for straightforward audience growth on Twitter and Instagram. While Crowdfire will help you grow your audience by sheer volume of engagement, having great content will increase conversions. Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow. MORE
Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. MORE
Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience. MORE
Have a policy change to communicate to your audience? But what does your audience do when they want to reach you with a question, idea, concern, or suggestion? So building a custom experience to learn from an audience or host a Q&A is simply not an option. MORE
This message supports all of your business objectives, and should speak to all of your core audiences. You don’t need to rank these in a general order of priority, but it does help to think about which secondary messages speak more directly to specific audiences. You don’t need to spend an enormous amount of time wordsmithing your messaging and getting the phrasing just right, because your online audience is rarely (if ever) going to see your message hierarchy. MORE
With consistent messaging throughout and a dedication to storytelling, they are experts at reaching their audience. Annual Reports are a staple of nonprofit life, but are they worth it? MORE
A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? MORE
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers. MORE
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi MORE
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading. MORE
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi MORE
The Ideal Audience for Using QR Codes : The results are in and I'm disappointed. I was hoping tha MORE
Imagine a concise, well-designed report on audiences for cultural activities in a large urban city. Imagine it peppered with snappy graphics and thought-provoking questions about connections to research and audience development in your community. MORE
—————– Segment Your Social Audience To Identify Influencers with Similar Values. Increase Audience Engagement: See the topics / trends in your influential conversations. MORE
Pinterest for Associations: New Audience, New Addiction - Reid | Avectra : Pinterest for Associations: New Audience, New Addiction Wednesday, February 8, 2012 by Deirdre Reid Although it’s been around for two years, Pinterest has finally hit the big time. MORE
Not only are we fighting giving fatigue, there’s also audience burnout to consider. One way to increase buzz for a new performance is to let our potential audience members hear all about it from their peers. MORE
If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. These changes will increase attendance rates, deepen audience engagement , and encourage more individuals to donate to their efforts. MORE
In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. One good way to identify alternative audiences is to look at the traffic from your existing users. MORE
One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! MORE
This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission. MORE
The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 Communications MORE
Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users? MORE
Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. MORE
Now, as a museum director, I''m thinking about that goal less abstractly and more concretely in terms of what a target audience can and should look like. Arts audiences, on average, are older, whiter, and more affluent than the American population. MORE
I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing. MORE
but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). MORE
Audience Related Topics NCE Social Media
JANUARY 27, 2011
A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time?
Connection Cafe
AUGUST 2, 2011
And according to Amy Sample Ward , a nonprofit rock star with NTEN and presenter at PMDMC, one of the best ways to engage your audience is to listen to them. While not for everybody, their session at PMDMC had one of the largest audiences with quite a lively Q&A.
Connection Cafe
MARCH 16, 2012
Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users?
TechImpact
JULY 7, 2015
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. Flickr Photo by Matthew Field.
Connection Cafe
MARCH 11, 2014
If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. These changes will increase attendance rates, deepen audience engagement , and encourage more individuals to donate to their efforts.
Byte Technology
FEBRUARY 9, 2017
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.
Connection Cafe
JUNE 5, 2017
When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Without knowing what issues matter most to the audience, a campaign may end up focusing on less important issues. Another explanation may be that the way the campaign is talking about the issue—the frame it is using—is different from the frame its audience is using to discuss the issue.
Frogloop
FEBRUARY 19, 2014
In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. One good way to identify alternative audiences is to look at the traffic from your existing users.
See What's Out There
OCTOBER 30, 2015
The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 Communications
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.
Connection Cafe
NOVEMBER 14, 2012
As you’re approaching the end of year fundraising, you are also comparing your … Acquisition Fundraising Retention Branding end of year fundraising web design
SocialFish
SEPTEMBER 14, 2015
Demographics Pro is pleased to announce the addition of Instagram audience analytics to its leading social profiling platform. Strongest brand affiliations within her audience include Sephora, Forever 21, Benefit Cosmetics and Victoria’s Secret.
Connection Cafe
AUGUST 3, 2015
The event is definitely a hit, and Thinkery has enjoyed increased revenue, an expanded audience, and an increase in their supporter base. I asked the team for tips on how they implemented Thinkery21 – check it out: Pick topics that excite your audience. Oh, Austin, TX.
Byte Technology
SEPTEMBER 22, 2015
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts.
AFP Blog
MARCH 7, 2012
The Ideal Audience for Using QR Codes : The results are in and I'm disappointed. I was hoping tha
TechImpact
MAY 1, 2014
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. You have to know your audience, and what they expect, to capture their attention.
Frogloop
JULY 30, 2015
Millennials have been pigeonholed as being lazy, but when it comes to social justice issues, Millennials are quite passionate about causes and donate money to the issues they support.
Connection Cafe
MARCH 8, 2011
This message supports all of your business objectives, and should speak to all of your core audiences. You don’t need to rank these in a general order of priority, but it does help to think about which secondary messages speak more directly to specific audiences. You don’t need to spend an enormous amount of time wordsmithing your messaging and getting the phrasing just right, because your online audience is rarely (if ever) going to see your message hierarchy.
Museum 2.0
APRIL 26, 2018
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." I see race as the most important audience diversity issue of our time.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 31, 2012
One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful!
Byte Technology
JANUARY 5, 2017
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 8, 2013
Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 13, 2017
This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience.
SocialFish
JANUARY 4, 2013
Have a policy change to communicate to your audience? But what does your audience do when they want to reach you with a question, idea, concern, or suggestion? So building a custom experience to learn from an audience or host a Q&A is simply not an option.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2014
The methodology and report provide some great insights about how to think about social media behaviors of our audience. According to the study, 85% of social media updates come from enthusiasts, however this group represents only 29% of a company’s social media audience.
NonProfit Hub
FEBRUARY 2, 2016
Use this tool for straightforward audience growth on Twitter and Instagram. While Crowdfire will help you grow your audience by sheer volume of engagement, having great content will increase conversions. Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow.
Museum 2.0
FEBRUARY 4, 2015
Now, as a museum director, I''m thinking about that goal less abstractly and more concretely in terms of what a target audience can and should look like. Arts audiences, on average, are older, whiter, and more affluent than the American population.
Nonprofit Tech for Good
JULY 4, 2011
but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time).
NetWits
MAY 22, 2009
The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website
AFP Blog
FEBRUARY 9, 2012
Pinterest for Associations: New Audience, New Addiction - Reid | Avectra : Pinterest for Associations: New Audience, New Addiction Wednesday, February 8, 2012 by Deirdre Reid Although it’s been around for two years, Pinterest has finally hit the big time.
Museum 2.0
JANUARY 11, 2012
I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing.
AFP Blog
NOVEMBER 23, 2015
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi
AFP Blog
NOVEMBER 23, 2015
Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy : "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players. On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world." 'via via Blog thi
See What's Out There
AUGUST 28, 2014
One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.
The Science Behind Engaging your Supporters
OCTOBER 10, 2018
effective digital testing wherever possible, to fine-tune your messaging and maximize its impact with your audience. #GivingTuesday is right around the corner!
The Science Behind Engaging your Supporters
DECEMBER 4, 2018
Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.
Connection Cafe
MARCH 7, 2014
Not only are we fighting giving fatigue, there’s also audience burnout to consider. One way to increase buzz for a new performance is to let our potential audience members hear all about it from their peers.
ASU Lodestar Center
DECEMBER 5, 2017
Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience.
SocialFish
APRIL 20, 2015
—————– Segment Your Social Audience To Identify Influencers with Similar Values. Increase Audience Engagement: See the topics / trends in your influential conversations.
Museum 2.0
OCTOBER 14, 2015
Imagine a concise, well-designed report on audiences for cultural activities in a large urban city. Imagine it peppered with snappy graphics and thought-provoking questions about connections to research and audience development in your community.
BoardAssist
MARCH 13, 2014
Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is.
The Science Behind Engaging your Supporters
DECEMBER 6, 2018
With consistent messaging throughout and a dedication to storytelling, they are experts at reaching their audience. Annual Reports are a staple of nonprofit life, but are they worth it?
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