Expert insights. Personalized for you.
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […]. MORE
If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. MORE
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) MORE
In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit. When people research a cause they are interested in, the two main channels they use are Internet searches and social media. MORE
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. You have to know your audience, and what they expect, to capture their attention. Positioning your target audience. Image courtesy of Engage Designs. MORE
One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. MORE
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore. MORE
No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience. MORE
So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? MORE
Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work. We did what we could to foster audiences who thought like us. MORE
For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. A good digital strategy centers audience needs, and audiences are on mobile. Expanding your audiences . MORE
How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. MORE
The post Four simple frameworks to prioritize your audiences appeared first on Big Duck MORE
They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Zilch. Nothing. Not a chart, not even basic segments. MORE
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. MORE
You’re struggling to connect with your target audience and gain or retain their support. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. MORE
The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website MORE
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines. MORE
Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. Meeting the team can make all the difference with the audience. Written by Olivia Ryan. MORE
For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? MORE
Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement? MORE
What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? The post Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M appeared first on Greater Giving Blog. MORE
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. MORE
Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. For nonprofits and government agencies, gathering insights and feedback from audiences is critical to effectively carry out their mission and achieve lasting impact. MORE
Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. MORE
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Then you can segment those external groups of audiences further. MORE
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience. MORE
A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media? MORE
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. to start engaging with their audience and growing its group of ardent followers. MORE
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading. MORE
Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels. MORE
I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. The key is to envision outcomes and overall systems based on your own goals, but to craft details based on the specific interests of your highest priority audiences. Appealing to International Web Audiences. MORE
While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. More changes are coming to Facebook. . MORE
Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . MORE
For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. People increasingly continue to prioritize mobile as their device of choice A good digital strategy centers audience needs, and audiences are on mobile. MORE
At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. When to Target This Audience: The pre-planning, feasibility study, and planning phases of your campaign. MORE
Samihah Azim. Product Design Manager. Bluenose Analytics. When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product. The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations. MORE
Communicating about your advocacy and policy work at each level of the funnel provides excellent opportunities to increase your audience’s understanding of your mission and vision. The post An Integrated Approach to Audience Engagement appeared first on Media Cause. MORE
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Read time: 1 minute. Have you ever seen this kind of “donor profile”? Or relied on one yourself? MORE
This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission. MORE
The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better. MORE
Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes. MORE
Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed. MORE
but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe. MORE
Audience Related Topics The Sponsorship Collective
FEBRUARY 25, 2022
They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Zilch. Nothing. Not a chart, not even basic segments.
The Sponsorship Collective
AUGUST 30, 2021
If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales.
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Big Duck
FEBRUARY 9, 2022
The post Four simple frameworks to prioritize your audiences appeared first on Big Duck
Media Cause
OCTOBER 13, 2021
Communicating about your advocacy and policy work at each level of the funnel provides excellent opportunities to increase your audience’s understanding of your mission and vision. The post An Integrated Approach to Audience Engagement appeared first on Media Cause.
Association TV
APRIL 20, 2021
Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.
Top Nonprofits
FEBRUARY 16, 2022
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience.
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS.
NonProfit PRO
DECEMBER 6, 2021
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
Media Cause
JANUARY 18, 2022
While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. More changes are coming to Facebook. .
NonProfit PRO
AUGUST 4, 2021
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!)
Forum One
AUGUST 19, 2021
How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in.
NCE Social Media
JANUARY 27, 2011
A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media?
M+R
APRIL 6, 2021
Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes.
sgEngage
MARCH 18, 2022
Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience.
Forum One
MARCH 16, 2022
For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. A good digital strategy centers audience needs, and audiences are on mobile. Expanding your audiences .
Forum One
MARCH 16, 2022
For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. People increasingly continue to prioritize mobile as their device of choice A good digital strategy centers audience needs, and audiences are on mobile.
CauseVox
MARCH 24, 2022
You’re struggling to connect with your target audience and gain or retain their support. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.
TechSoup
NOVEMBER 24, 2021
In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit. When people research a cause they are interested in, the two main channels they use are Internet searches and social media.
See3
NOVEMBER 4, 2015
This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission.
Forum One
AUGUST 24, 2021
Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. For nonprofits and government agencies, gathering insights and feedback from audiences is critical to effectively carry out their mission and achieve lasting impact.
TechImpact
JULY 7, 2015
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].
Nonprofit Tech for Good
JULY 4, 2011
but it is a great tool for scheduling Tweets (and Facebook Status Updates and Foursquare Shouts) in advance to reach an international audience (or while you are on vacation or unable to tweet in real-time). At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe.
Bloomerang
MAY 25, 2021
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Then you can segment those external groups of audiences further.
Achieve
AUGUST 12, 2021
Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .
Museum 2.0
OCTOBER 1, 2019
Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?
See3
OCTOBER 30, 2015
The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 CommunicationsMake-A-Wish has told great stories for 35 years. With a lot of hard work from their team and a little help from See3, they are about to get even better.
Greater Giving
FEBRUARY 10, 2022
What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? The post Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M appeared first on Greater Giving Blog.
Forum One
MARCH 23, 2021
So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing?
Byte Technology
FEBRUARY 9, 2017
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.
Museum 2.0
OCTOBER 8, 2019
Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work. We did what we could to foster audiences who thought like us.
See3
AUGUST 28, 2014
One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.
Kindful
JUNE 24, 2021
No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience.
Top Nonprofits
OCTOBER 18, 2021
Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels.
M+R
MARCH 19, 2021
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Read time: 1 minute. Have you ever seen this kind of “donor profile”? Or relied on one yourself?
NonProfit PRO
OCTOBER 13, 2021
For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask?
Achieve
MAY 10, 2021
At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. When to Target This Audience: The pre-planning, feasibility study, and planning phases of your campaign.
NTEN
DECEMBER 18, 2014
Samihah Azim. Product Design Manager. Bluenose Analytics. When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product. The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations.
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. to start engaging with their audience and growing its group of ardent followers.
Forum One
DECEMBER 15, 2008
I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. The key is to envision outcomes and overall systems based on your own goals, but to craft details based on the specific interests of your highest priority audiences. Appealing to International Web Audiences.
NetWits
MAY 22, 2009
The recent boom in social networking has brought about enough of a shift in the way people use the Internet that it has completely altered the way organizations think about their online strategy. Most organizations maintain a stubborn point of view that their website is the center of everything they do and that any other online presence only detracts from their own website
Byte Technology
JANUARY 5, 2017
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience. They know what products and services they want. They know what sorts of content they want to read and explore.
TechImpact
MAY 1, 2014
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. You have to know your audience, and what they expect, to capture their attention. Positioning your target audience. Image courtesy of Engage Designs.
Byte Technology
SEPTEMBER 22, 2015
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.
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