NonProfit PRO

AUGUST 4, 2021

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.

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Audience Facebook Challenge Relationship 264

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 81

NonProfit PRO

SEPTEMBER 28, 2022

As your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.

Audience 264

Audience Database Donor Difference 264

Big Duck

JANUARY 24, 2024

Get tips on how good research can help your nonprofit organization answer big questions and engage particular audiences.

Audience 109

Audience Research Tips Question 109

Big Duck

MARCH 13, 2024

Get tips on how to identify if the media is an audience for your nonprofit, engage journalists, and achieve your communications goals for your brand.

Audience 111

Audience Media Tips Goal 111

The Sponsorship Collective

JUNE 11, 2024

If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship seekers. Many sponsorship seekers do not possess the level of data […]

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Audience Data Proposal Phone 84

The Sponsorship Collective

NOVEMBER 9, 2023

Many clients of mine complain to me about their small audiences. A small audience isn’t a weakness but a superpower. That’s right, a […] The post Sponsorship for Smaller Audiences appeared first on The Sponsorship Collective. I always tell them something that surprises them.

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Audience Sponsor Companies Accessibility 52

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

Audience 52

Audience Marketing Student Social Media 52

The Sponsorship Collective

MAY 25, 2022

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].

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Audience Data Lesson Problem 79

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

Audience 59

Audience Content Create Tips 59

The Sponsorship Collective

AUGUST 30, 2021

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t introduce them to your sponsor in an appealing […].

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Audience Sponsor Integration Research 71

Big Duck

JUNE 28, 2023

Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.

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Audience Time Organization 115

Big Duck

FEBRUARY 9, 2022

The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.

Audience 144

Audience 144

Big Duck

MAY 29, 2024

Learn about the value of defining audiences in more focused ways to guide nonprofit communications decisions and strategies.

Audience 59

Audience Nonprofit Guide Communication 59

The Sponsorship Collective

FEBRUARY 25, 2022

They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Not a chart, not even basic segments.

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Audience Data Chart Tips 78

Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Storytelling Audience Tips Captivate 94

fusionSpan

JULY 15, 2024

Contact us How Can Associations Find Better Alignment With Their Audiences? Many of these data-specific concerns were mentioned in larger discussions surrounding the need for stronger audience engagement. Contact Us The post The Top 3 Concerns For Associations Include AI, Data, and Audience Alignment appeared first on fusionSpan.

Audience 59

Audience Associations Data Chicago 59

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

Audience 52

Audience Story Chapter Hawaii 52

Big Duck

JULY 27, 2022

The post Five tips for an audience-first approach to communications appeared first on Big Duck.

Audience 125

Audience Communication Tips 125

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?

Audience 85

Audience Donor Survey Social Media 85

Big Duck

JULY 14, 2022

The post Resource guide to understanding and engaging your audiences appeared first on Big Duck.

Audience 105

Audience Resource Guide 105

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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Audience Phase Nonprofit Mind 79

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 86

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Association TV

APRIL 20, 2021

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

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Content Audience Associations Place 156

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Share This Post!

Audience 98

Audience Marketing Nonprofit Search 98

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

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Social Media Stats Audience Media 250

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. The post Q&A: Fundraising Best Practices When Connecting With Diverse Audiences appeared first on Bloomerang. What other DEI-related questions do you have?

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Audience Practice Fundraising Profile 79

Big Duck

AUGUST 9, 2023

Get tips on how to consider a different approach when thinking about communications research for your nonprofit.

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Research Audience Tips Communication 98

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

Audience 52

Audience Facebook Change Test 52

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .

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Audience Facebook Challenge Group 92

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Avatar Audience Communication Create 86

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

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Audience Data Profile NTEN 92

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

Audience 79

Audience Video Storytelling Technique 79

Big Duck

AUGUST 23, 2023

Reflect, plan, and celebrate! Explore how you can partner with your team to leverage your nonprofit’s anniversary.

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Audience Celebrate Reflection Team 96

NonProfit PRO

OCTOBER 13, 2021

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Audience 147

Audience Gift Campaign Professional 147