NonProfit PRO

MARCH 17, 2025

Fundraising is becoming more audience-centric. Here's what to know about changing your fundraising team's structure to align with this shift.

Audience 173

Audience Channel Fundraising Results 173

Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

Strategy 271

Strategy Nonprofit Fundraising Volunteer 271

.orgSource

FEBRUARY 25, 2021

Attracting a wider audience and turning those customers into community is a good way to start. How do you grow membership in a harsh climate? We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on. Going virtual has […].

Community 450

Community Virtual Associations Audience 450

.orgSource

MAY 26, 2021

The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […]. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

Trend 416

Trend Technology Marketing Associations 416

Nonprofit Tech for Good

NOVEMBER 7, 2021

This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target audiences can connect with on three levels: emotional, tactical, and intellectual. First, know your audience . The results?

Israel 347

Israel Effective Nonprofit Audience 347

Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. The majority of U.S.

Guide 358

Guide Social Media Audience United States 358

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 311

Digital Strategy Create Guide 311

NonProfit PRO

SEPTEMBER 14, 2023

There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape. So, how can nonprofits capture that attention of potential donors?

Digital 289

Digital Program Nonprofit Build 289

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

NonProfit PRO

MARCH 9, 2022

You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. So, you’ve created a strategy for your peer-to-peer email communications. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

email 356

email Communication Attention Audience 356

NonProfit PRO

JUNE 7, 2024

To fundraise for your organization effectively, you must be specific in your mission and define your audience to generate the right support.

Fundraising 246

Fundraising Help Audience Generation 246

Ars Technica

MARCH 25, 2025

That effectively delivers Google a captive audience on Apple devices. The antitrust penalties pending against Google would make that deal impermissible. Throughout the case, the government made the value of defaults clearmost people never change them. Read full article Comments

Search 138

Search Google Captivate DC 138

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 336

Social Media Media Social Influence 336

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Websites 302

Websites Content Tips Nonprofit 302

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 111

Digital Impact Report Marketing 111

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Making a show work seamlessly for both audiences. The result is a growing divide in audience experiences. And some podcasters have other priorities.

Podcast 126

Podcast Video Audio Los Angeles 126

Nonprofit Tech for Good

FEBRUARY 23, 2025

This ensures your communications are always targeted to the right audience at the right time. Create dynamic segments: Don’t just set static lists. Use criteria-based segmentation to automatically update lists as donors act.

Personal 298

Personal Fundraising Nonprofit Donor 298

Engadget

APRIL 22, 2025

"We're all in on meeting our audiences where they are," said Peter Elkins-Williams, head of global partnerships at The Post. "Ensuring "Ensuring ChatGPT users have our impactful reporting at their fingertips builds on our commitment to provide access where, how and when our audiences want it."

Washington 119

Washington Content Summary New York 119

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

Media 115

Media Nonprofit Interview News 115

Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

Action 106

Action Design Marketing Audience 106

NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298

Measure Relationship Audience Action 298

Fast Company Tech

MARCH 25, 2025

Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model.

Public 113

Public Broadcast Local Audience 113

NonProfit PRO

JANUARY 27, 2023

Is this event still working for your audience, your organization, and your team? As a nonprofit administrator, have you ever inherited a fundraising special event? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.

Donor 299

Donor Fundraising Audience Mind 299

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 358

Grant Google Nonprofit Guide 358

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

Fundraising 75

Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

MAY 4, 2022

What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization? Objective comments take into account the audience point of view and desired outcomes. In Summary.

Tools 308

Tools Effective Nonprofit Evaluation 308

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

Mobile 320

Mobile Trend Social Media Donation 320

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 280

Social Media Organization Fundraising Social 280

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant 104

Grant Impact Google Nonprofit 104

CauseVox

NOVEMBER 6, 2024

Uncover essential techniques to boost year-end fundraising, from growing engaged audiences to optimizing campaign timing and increasing gift sizes with smart automation. In this session, we’ll cover the most essential foundational things you can do to gear your organization up for the best fundraising season it’s ever had.

History 90

History Gift Technique Audience 90

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. First ask yourself, what demographics do these stakeholders fall into?

Social Media 342

Social Media Media Social Nonprofit 342

Mashable Tech

FEBRUARY 17, 2025

On Sunday, Rachel Dratch brought back her iconic SNL character who loves to ruin occasions with home truths nobody wants to hear — and this time, the audience was Ayo Edebiri, Drew Barrymore, Robert De Niro, and Jimmy Fallon. Not on Debbie Downer's watch.

Celebrate 118

Celebrate Audience Time 118

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

Lesson 306

Lesson Marketing Nonprofit Mobile 306

Engadget

MARCH 25, 2025

With this acquisition, we're expanding and reimagining Napster, empowering artists with new audience monetization and engagement capabilities, underpinned by iRs #immersive pic.twitter.com/L4Fig7QFct Infinite Reality (@Infinite_iR) March 25, 2025 When we think about clients who have audiences influencers, creators I think its very important (..)

Music 124

Music Artist Virtual Environment 124

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

Fundraising 351

Fundraising Tips Management Nonprofit 351

NonProfit PRO

FEBRUARY 15, 2024

Here are the top three strategies that every nonprofit should implement to overcome donor fatigue and keep their audience engaged.

Donor 246

Donor Strategy Nonprofit Help 246