The Sponsorship Collective

SEPTEMBER 13, 2022

The post 7 Cool Food Activations Your Audience Will Love appeared first on The Sponsorship Collective. That’s doubly true if your sponsor is in the food industry. What are my top food activation ideas? Here are 7 awesome food activations that would wow any […].

Audience 98

Audience Activities Active Activism 98

Big Duck

FEBRUARY 9, 2022

The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.

Audience 138

Audience 138

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To understand the latest findings on a facet of nature, humanity or culture. To keep up.

Audience 156

Audience Impact Captivate Culture 156

Big Duck

JULY 27, 2022

The post Five tips for an audience-first approach to communications appeared first on Big Duck.

Audience 105

Audience Communication Tips 105

Big Duck

JULY 14, 2022

The post Resource guide to understanding and engaging your audiences appeared first on Big Duck.

Audience 91

Audience Resource Guide 91

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Share This Post!

Nonprofit 98

Nonprofit Audience Marketing Donor 98

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

Audience 77

Audience Nonprofit Phase Ideas 77

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 81

Audience Test Research Interview 81

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.

Audience 52

Audience Virtual Fundraising Benefit 52

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

Audience 52

Audience Facebook Change Social Media 52

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

Social Media 250

Social Media Nonprofit Audience Stats 250

Association TV

APRIL 20, 2021

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

Content 156

Content Audience Associations Guide 156

Big Duck

DECEMBER 14, 2022

The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.

Audience 52

Audience 52

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 86

Avatar Audience Nonprofit Communication 86

M+R

APRIL 6, 2021

Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Danger: If you treat your audience like a monolith, you end up with…a monolith.

Audience 59

Audience Channel Donor Canada 59

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

Audience 75

Audience Video Storytelling Technique 75

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .

Audience 92

Audience Fundraising Nonprofit Facebook 92

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

Audience 83

Audience Campaign Donor Phase 83

Big Duck

JUNE 21, 2022

The post Understanding your audiences through survey research appeared first on Big Duck.

Audience 52

Audience Survey Research 52

Forum One

MARCH 16, 2022

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

Audience 46

Audience Mobile Strategy Laptop 46

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

Audience 64

Audience Research Change Sample 64

NonProfit PRO

OCTOBER 13, 2021

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Audience 147

Audience Donor Fundraising Gift 147

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Fundraising 82

Fundraising Audience Donor Tips 82

Media Cause

OCTOBER 13, 2021

The post An Integrated Approach to Audience Engagement appeared first on Media Cause. We’ve got decades (better yet, centuries) of collective experience under our belt when it comes to mapping out high-level, strategic user journeys and implementing the tactics and touchpoints to support them.

Audience 52

Audience Integration Advocacy Fundraising 52

Greater Giving

FEBRUARY 10, 2022

What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? The post Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M appeared first on Greater Giving Blog. Woodland Park Zoo.

Audience 98

Audience Donor Stream Fundraising 98

TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Fill a niche.

Audience 132

Audience Content Marketing Nonprofit 132

Byte Technology

FEBRUARY 9, 2017

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.

Plugin 100

Plugin Audience WordPress Social Media 100

Kindful

JUNE 24, 2021

No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience. Prospect names in your database . Lapsed donor reactivation .

Audience 62

Audience Donor Question Donation 62

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

Audience 61

Audience NTEN Donor Data 61

EveryAction

MAY 24, 2023

Our nonprofit partners have found SMS to be a critical channel for rapid response messaging, so we recommend getting a head start: build your SMS list by collecting phone numbers now – on your homepage, your donation forms, or in your newsletter, so your audience is ready to hear from you in critical moments. Get some name recognition.

Retention 163

Retention Strategy Advocacy Nonprofit 163

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

Audience 46

Audience Design Help Site 46

TechImpact

JULY 7, 2015

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].

Social Media 100

Social Media Audience Media Social 100

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? The post Know Your Audience: How to Use Google Analytics With Your WordPress Site appeared first on Byte Technology’s Web Design Insights Blog.

WordPress 100

WordPress Audience Analytics Site 100

Top Nonprofits

OCTOBER 18, 2021

This recording was from our premiere Virtual Summit for Nonprofit Changemakers (www.nonprofitchangemakers.com) held Sept. 15-17, 2020. About Author. Author Name Here. Author bio here. Share This Post!

Audience 52

Audience Content Donor Fundraising 52

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

Nonprofit 254

Nonprofit Lesson Fundraising Marketing 254

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

The methodology and report provide some great insights about how to think about social media behaviors of our audience. What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

Social Media 126

Social Media Audience Analytics Media 126

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Demographics 100

Demographics Audience Profile Social Media 100