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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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4 Must-Read Reports on AI in Nonprofit Marketing & Fundraising

Nonprofit Tech for Good

These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AIs potential. The report balances optimism with realism, addressing global challenges and ethical concerns, while helping nonprofits determine if AI can become the transformative tool the sector urgently needs.

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Report Illustrates Best Practices for Fundraising With Donors Who Use Donor-Advised Funds

NonProfit PRO

hide(); }});--> A new report, Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs, by the DAF Research Collaborative uncovers best practices for donor advised fund (DAF) fundraising as DAFs are growing in popularity among donors. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Donor 147
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Fundraising Salaries Stabilize as Median Pay Outpaces Inflation, AFP Report Finds

NonProfit PRO

hide(); }});--> Leadership Management July 10, 2025 Fundraising Salaries Stabilize as Median Pay Outpaces Inflation, AFP Report Finds Credit: Getty Images by Nora Carol Photography By Amanda L. Here are the top takeaways on the current state of nonprofit employee salaries from the report. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

Data That Drives Impact 📊 Learn how qualitative and quantitative data improve grant tracking, reporting, and organizational decision-making. Building the Case for Change 🛠 Get strategies to evaluate solutions, gain internal buy-in, and implement technology that supports long-term sustainability.

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Report Reveals Nonprofits Are a Major Employer in Nearly Every State

NonProfit PRO

This report follows up on our December 2024 Nonprofit Employment Report which provided an overview of national-level data on nonprofit employment and wages between 2017 and 2022 from the U.S. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

Report 130
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Racist, antisemitic Veo 3 AI videos on TikTok, report finds

Mashable Tech

Viral racist and antisemitic TikTok videos appear to be made with Google's new AI video generator Veo 3 , according to a new report from Media Matters. Mashable contacted Google for comment on the Media Matters report but hadn't received a response at the time of publication.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process. After you’ve read our report and you are ready to dive in, you’ll learn where you can find further adoption support if you need it.