The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?

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How Your Nonprofit Can Succeed with Cause Marketing

Wild Apricot

Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.

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Reactions from Cause Camp 2019

NonProfit Hub

Cause Camp 2019 is a wrap! We interviewed each Cause Camp presenter and sent an anonymous survey to all attendees, whether they were physically present or joining us online. ” There are a number of things that differentiate Cause Camp from other nonprofit conferences. Among those we’re most proud of is that Cause Camp doesn’t feel like work. ” We try to do a lot of things right at Cause Camp. ” -Branden Harvey, Cause Camp Presenter.

Cause Camp 2020 Speaker Lineup

NonProfit Hub

Cause Camp 2020 is going to feature next level content. Cause Camp 2020 Host. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. The post Cause Camp 2020 Speaker Lineup appeared first on Nonprofit Hub. Cause Camp FeaturedWe’re so proud to introduce our amazing speaker lineup!

Introducing: Cause Camp 2019 Speaker Lineup

NonProfit Hub

Cause Camp is just a couple of months away, and we want to introduce you to the unprecedented thought leaders who will be educating and inspiring you along the way. Without further ado, your Cause Camp 2019 speakers and the topics they’ll be presenting in March! The post Introducing: Cause Camp 2019 Speaker Lineup appeared first on Nonprofit Hub. Cause Camp Featured

For Sale for a Cause: Windflower

Judi Sohn

If you want the background on what I’m doing, read this post first. . Okay, let’s see if this grand experiment will work. I’m offering up for sale a shawl I finished on January 16, 2018. It’s a pattern from Russian designer Alla Borisova. It’s a triangular shawl about 70″ at its longest length and 50″ at the sides. The yarn is Manos del Uruguay Fino, 70% merino wool, 30% silk. Loved working with it. And I love the story of this yarn company.

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For Sale for a Cause: Greenleaf

Judi Sohn

If you want background on what I’m doing this year, read this post first. No doubt, this was one of my favorite projects to date. The yarn and pattern worked together beautifully. The pattern is Greenleaf by Anna Victoria. The yarn is Twister Fiber Art Arial Evolution in the Mirage colorway. 100% merino. Last time I used this yarn, I had too much left over and missed the final color transition. This time, I did an extra repeat of the yellow section and ended up a bit too close for comfort.

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Takeaways from Cause Camp 2018

NonProfit Hub

Yet another Cause Camp is officially in the books. If you were unable to attend, or if you want to relive some of the magic, we’ve compiled our top takeaways from Cause Camp 2018. The overhead myth was once again a big topic at Cause Camp. You will never make everyone care about your cause,” Simon said. Cause Camp 2018 saw us having that difficult conversation about diversity in the workplace. Cause Camp Featured

Share Stories to Further Your Cause

NonProfit Hub

However worthy your cause, sometimes it can be hard to measure your day-to-day progress. If you’re having trouble getting momentum behind your cause, try to share stories. First and foremost, storytelling is the easiest way to create personal appeal for your cause. Putting your face to the cause makes it much more personal, and gets more people invested in your impact. Show that your cause is directly making an impact on the lives of community members.

Birthday Cause Wrapped Up

Amy Sample Ward

THANK YOU to all of you who donated and supported my Birthday Cause ; it means SO much to me! I first talked about the Birthday Cause application on Facebook in December when I set it up for my birthday. Causes’ Birthday Cause application does just that when you set it up.

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Genevieve Piturro Cause Camp 2020: The I in INSPIRATION

NonProfit Hub

The post Genevieve Piturro Cause Camp 2020: The I in INSPIRATION appeared first on Nonprofit Hub. Cause Camp FeaturedInspiration is one of the most humbling feelings we humans can experience. And it was everywhere with the inaugural class of the Find Your Pajamas Nonprofit Business Intensive & Pitch Contest. We assembled on Saturday, September 14th at the beautiful New York City, SOHO offices of our host, Scholastic, Inc.

My Birthday Cause: Free Geek!

Amy Sample Ward

I have a birthday coming up and over the weekend I received an email from Causes, the social change application in Facebook. Instead of just writing on your wall, or giving you something you don’t need, what if they had a chance to help a cause you believe in?

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For sale for a cause: Peony

Judi Sohn

Don’t forget to mention the cause that you’d like the money to go towards! For more detail on what I’m doing this year, read this post first. If you get into lace knitting, sooner or later you have to try a Herbert Niebling. They’re intricate and very different than other lace styles. This shawl is an adaptation of one his designs by Hayley Tsang Sather. All-in-all, 10 different charts to follow and took me about 3 weeks to complete.

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For Sale For a Cause: Four Seasons

Judi Sohn

My 3rd shawl completed in 2018 is ready to go to a good home and support a great cause of your choice. I’d be honored to send it to you for a minimum of $75 which I’ll donate to the nonprofit organization of your choice and have my company match (progressive causes preferred). If you want to know what I’m doing, read this post. This one is ‘Four Seasons’ by Kitman Figueroa, another favorite lace designer.

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For sale for a cause: Edelweiss

Judi Sohn

Next up for a donation for a great cause is Edelweiss. For background on what I’m doing this year, read this post first. Update: Bid of $75 to Boston Area Gleaners in the comments. So if interested, please bid $100 or higher by 4/20! This shawl is a little bit smaller than the others, likely due to the smaller needle with lace weight yarn. Yet another translated-from-original-Russian shawl.

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#BrandsConf – Humanization of Causes

Amy Sample Ward

2010 presentation 140conf brandsconf causesDate : December 2nd, 2010. Location : NY, NY, USA. Topic : The Changing Face of Nonprofits. Description : Nonprofits, just like businesses and other enterprises, have seen a dramatic impact from the increased use of social media. I’m not talking about more or less fundraising dollars, or new programs – I’m talking about the way social media uses, relies on even, a human face of organizations.

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The message was clear: to survive in business in the 21st century businesses must strive to connect cause, meaning and purpose. Cone Communications found that more than 9 in 10 millennials are willing to switch brands if the new one is associated with a cause. The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts.

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For sale for a cause: Autumn Adagio

Judi Sohn

Would you like to buy this shawl in exchange for a donation to your favorite hopefully-progressive cause? If you want the background on what I’m doing, read this post first. Thank you to everyone who responded so positively to my returning to my blog to share my knitting projects and hopefully, raise some funds in 2018 for worthy charities. I still have Windflower ready to go to a good home and do some good. Just over a week later, I have another shawl finished and ready to go.

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Your Cause Camp 2018 Lineup is Here

NonProfit Hub

We’re beyond excited to share the speaker lineup for Cause Camp 2018 , held on March 26th and 27th in Lincoln, Nebraska. If you’re not familiar, Cause Camp is Nonprofit Hub’s annual conference that brings together thought leaders, nonprofit professionals and do-gooders from all over the world. To stay in the loop with all things Cause Camp, check out our newly launched Twitter page, or subscribe to the newsletter on Cause Camp’s homepage.

For sale for a cause: Elven Princess

Judi Sohn

For background on what I’m doing this year, read this post first. This one will be one of the hardest to give up, but I will to support a great organization. If you’re interested, leave a bid in the comments and I’m starting this one at $125. The pattern, Elven Princess, is one of the latest by Alla Borisova. As you can tell, I love her work. I completed it in about 48 hours over 16 days of knitting. The yarn is amazing.

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For sale for a cause: Sundance

Judi Sohn

For more on what I’m doing this year, read this post first. After I finished Elven Princess on a Sunday afternoon, I didn’t have time to block it so I started on the next shawl right away. Sundance is a smaller shawl by Anna Victoria. Less adventurous stitches than other patterns, so I finished it in about 15 hours of knitting over 5 days and ended up with two shawls ready at the same time. The yarn is Madelinetosh Tosh Merino Light, 100% merino.

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For Sale for a Cause: Forest Nymph

Judi Sohn

For an update of what I’m doing this year, read this post. I’m pleased to say that because I teased this one out on Facebook first, it already has a bid of $400! If this bid survives, the funds will go to Everytown for Gun Safety. If you would like to place a higher bid, you have until March 5th to leave a comment. The pattern is ‘Forest Nymph,’ another beautiful design by Alla Borisova.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

Cause Camp 2019. Cause Camp 2019. Cause Camp isn’t just another nonprofit conference to get you out of the office for a couple days. The Cause Camp equation is simple and foolproof. It's finally here!

Why the Cause Needs to Match Your Cause Marketing Efforts

John Haydon

However, another way that companies can become more socially responsible is via cause marketing, which is […]. The post Why the Cause Needs to Match Your Cause Marketing Efforts appeared first on John Haydon. Cause MarketingOne of the questions that many businesses ask is how they approach corporate social responsibility.

Turning Pain into Gain for a Cause

Connection Cafe

The runner or walker or biker becomes a means to the end of raising the profile and funding for that cause. The individual is their cause. When we ask people to sponsor a team for a walk or run , we want them to make a connection with a mission. Their sister had breast cancer, the child of a friend is in remission for leukemia. They are racing, as it were, for the cure. Crowd fundraising is equally powerful, but for a different reason.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Consider naming the group after a well-known advocate for your cause. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

20 Online Fundraising Ideas Perfect for Any Cause (Social Distancing Approved!)

Wild Apricot

Looking for ways to fundraise while adhering to social distancing regulations? Here are 20 online fundraising ideas and great examples to learn from

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The message was clear: to survive in business in the 21st century businesses must strive to connect cause, meaning and purpose. Cone Communications found that more than 9 in 10 millennials are willing to switch brands if the new one is associated with a cause. The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts.

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EveryAction Acquires DonorTrends

EveryAction

Fundraisers fuel our clients’ important causes. They have helped organizations like Common Cause, Plan International USA, and The Children’s Defense Fund raise more money with greater efficiency, including through leveraging artificial intelligence and machine learning. EveryAction is fueled by passionate people who truly care about doing more good, with a love of important causes and innovative technology.

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Social Media’s Impact on Cause Marketing with Chris Noble

NetWits

Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire&# [ according to him ] of cause marketing. How have you seen social meidia used in the cause marketing world? Cause Marketing Causemedia Group Chris Noble Social Media for Nonprofits Social Media Strategy sxswIf you don’t know Chris make sure to say Hi to him on Twitter.

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What Drives Gen Z: Is It the Experience or the Cause?

Connection Cafe

Contrary to what is commonly believed, young people care about, and give to, virtually every major social cause. So, how do you get them involved with your cause?

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4 Reasons Why Cause Camp Isn’t Your Average Nonprofit Conference

NonProfit Hub

Cause Camp 2019 is just one month away! It’s about something deeper—it’s about you and your organization, and your Cause Camp experience informs every decision we make. We think these four things elevate Cause Camp above the rest of the nonprofit conferences out there. Cause Camp provides ample opportunity to network and form relationships with other nonprofit professionals and thought leaders. Cause Camp Featured

What if everyone had one cause they dedicated themselves to?

VolunteerMark

Now that we''ve spent the last few weeks chatting about ways to recruit long-term volunteers, let''s talk about the ''why''. Why is this important? Why should we prioritize long-term over short-term volunteers (in most cases)? How can this show volunteers how they can change the world? Read more to find out

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Social Media, Causes, Politics & Millennials: How Online Cause Engagement Changes in an Election Year

Connection Cafe

The 2016 Millennial Impact Report investigates how millennials’ cause engagement behaviors may change during an election year, and how these changes may be influenced by important demographics such as their political party affiliation and/or their political ideologies, geographical location, age and race/ethnicity or by the emerging candidates for election.

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10 top tools for cause campaigns

AFP Blog

10 top tools for cause campaigns

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Why Cause Camp is Right for You (And Everyone Else)

NonProfit Hub

Cause Camp is different from your run-of-the-mill conference, but you already know that. What you might not know is what makes it so different, and why Cause Camp is a conference for everyone , whether you work for a nonprofit or not. We don’t want to run you dry with Cause Camp’s registration fee. A lot of conferences around the country hone in on specific topics, like fundraising, or technology, or marketing—but not Cause Camp. Cause Camp Featured

2019 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar.

2014 Cause Awareness Days

Nonprofit Tech for Good

Launching online fundraising campaigns around cause awareness days is good strategy. Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create visual and text-based content that inspires engagement and interaction on your social networks.

The other side of the figures: Causes reaches $20 Million in Donations

Amy Sample Ward

Earlier this week, an announcement on the Causes Application blog broke the news that over $20 Million has been donated since May 2007 via donors using the social networking application. 35,000 causes have received at least one donation.

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How to Promote a Cause on Facebook

SocialFish

Pushing a more socialized agenda by allowing for greater user participation is doing wonders for cause promotion, in particular. How To Promote Your Cause By Establishing A Brand. Provide compelling stories of real life situations effected by the cause, and give insight into the people who will benefit. Update often, and with plenty of detail to show the impact or the need for the cause. Inattentiveness is the death of any cause, and so you have to keep users engaged.

7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

Make sure that nothing gets overlooked or forgotten in the shuffle by using a checklist to keep your team organized and quickly spot anything that needs to be addressed before it causes a problem. #GivingTuesday is right around the corner!

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How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

EveryAction Acquires ActionKit

EveryAction

EveryAction is fueled by passionate people who truly care about doing more good, with a love of important causes and innovative technology. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit.

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