The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?

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What Fundraisers Can Learn from Direct Marketing

Connection Cafe

I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing. Many direct marketing operations have this process down to an art form. Many direct markers amass vast troves of personal information about their markets.

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Content Marketing for Nonprofits [Survey]

Connection Cafe

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.

A 7 Step Guide to LinkedIn Marketing

NonProfit Hub

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. . Now that you’ve set up your LinkedIn profile and determined your success, it’s time to look at various options for marketing on LinkedIn.

The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. However, influencer marketing isn’t just for products and brands; nonprofits can benefit substantially by influencers who get behind their cause.

One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management

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7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

The 15 Best Social Media Marketing Blog Posts of 2017

Connection Cafe

There is a lot to keep up with in social media marketing. Business Corner Content Marketing Social Marketing social media resourcesThere’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more.

Hospital Marketing and Fundraising: A Dynamic Duo

Connection Cafe

Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.

How to Market on a Budget

NonProfit Hub

Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. So, if you can swing it, this is the one marketing area you might want to splurge on a little, especially if your organization produces a lot of content.

Ignite their Passion! The Resurgence of Values-Based Marketing

Connection Cafe

Values-based marketing is omnipresent, but often goes without notice. What is values-based marketing? In the corporate world, this is marketing focused on promoting personal beliefs and values over products, which is often also referred to a “purpose marketing.”

What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.

[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. << View All Upcoming Free Webinars >> Email Marketing Webinar Websites

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success.

4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company.

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.

10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Email marketing services track opens by adding a tiny pixel image to your email campaigns.

Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

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What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy.

9 Internet Marketing Statistics from the Business World

NetWits

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Marketing and Communication Blogging communication email eMail marketing Facebook internet Mobile Non-Profit Non-profit marketing Stats

9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

EveryAction

If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? nonprofit strategy conferences marketing

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again!

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Templates. Social Media Marketing Tools. SOCIAL MEDIA MARKETING STATISTICS. SOCIAL MEDIA MARKETING STRATEGIES.

My Favorite 2012 Marketing Campaign

Connection Cafe

In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all. Retention Service Delivery direct mail end of year fundraising marketing

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing.

Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

Connection Cafe

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff.

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. 11 Important Digital Marketing KPIs. Digital Marketing.

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Integrated Marketing - It's Everywhere!

Connection Cafe

I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” Author: Sara Spivey.

The Obama Way to Getting More Results From Email Marketing

NetWits

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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Why Email Still Matters To Nonprofit Marketing

TechImpact

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie.

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How Marketing Automation Can Help You Better Engage Your Supporters

Connection Cafe

By utilizing automated nurture campaigns as part of your marketing strategy, you can keep your supporters engaged all year round. Like any strategically formed campaign, your marketing automation efforts need goals.

Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.

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The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

4 Critical Components to Your Nonprofits Email Marketing Strategy

NetWits

I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. Ok, those are some of the keys to the effective email marketing, but there’s a lot more to it.

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Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. How will you ever get to it all?

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters.

Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.

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7 Must-Try Tools for Nonprofit Marketers

NonProfit Hub

When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. Here are seven tools for nonprofits to maximize their marketing success: Razoo.

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to

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