Marketing Playbook

Eric Jacobsen Blog

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. Whether you are a business owner or entrepreneur, Do It!

7 Lessons From Marketing Ethics

NonProfit Hub

The same thing goes for marketing. Every party involved in a marketing deal has different expectations of how things should go, but marketing ethics guides them. . There is always something to learn from all forms of ethics, and marketing ethics is not any different.

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. So, here are a few tips to bear in mind when putting together a marketing video for your nonprofit. Featured Nonprofit Content Nonprofit Marketing

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. • Date: Tuesday, September 16, 2020.

The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? As with other programs that fall under the strategic CSR umbrella, one question we often hear from social good champions at companies in the early stages of cause marketing programs is, “Who should own it?” Who should be part of a company’s cause marketing task force?

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New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. 101 Best Practices Email Marketing Fundraising Social Media Websites

Content Marketing for Nonprofits [Survey]

Connection Cafe

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the very first content marketing research for nonprofits ! Content marketing is HUGE in the business world.

Ignite their Passion! The Resurgence of Values-Based Marketing

Connection Cafe

Values-based marketing is omnipresent, but often goes without notice. What is values-based marketing? In the corporate world, this is marketing focused on promoting personal beliefs and values over products, which is often also referred to a “purpose marketing.” So how did values-based marketing get its start and what does this mean for us as nonprofit professionals? Nonprofit Nonprofit Marketing Nonprofit Marketing Strategy values-based marketing

Hospital Marketing and Fundraising: A Dynamic Duo

Connection Cafe

Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.

What Fundraisers Can Learn from Direct Marketing

Connection Cafe

I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing. Many direct marketing operations have this process down to an art form. Direct marketers don’t just send out one advertisement and hope it works; they run ads against one another to see how audiences respond. Many direct markers amass vast troves of personal information about their markets.

One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time managementSending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

Marketing & Communications. Marketing & Communications / #DigiStratNY / @IEGroup. Marketing & Communications. The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. This conference concentrates on emerging philanthropic markets (i.e., Digital Marketing Conferences (DIGIMARCON) / Orlando, FL / $697. Marketing & Communications / #DIGIMARCONCruise / @DIGIMARCON.

A 7 Step Guide to LinkedIn Marketing

NonProfit Hub

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. . Most times, the hardest part is getting started, but we’re here to provide you with 7 steps to get your LinkedIn marketing efforts off the ground. Now that you’ve set up your LinkedIn profile and determined your success, it’s time to look at various options for marketing on LinkedIn. Featured Nonprofit Marketing

Do’s and Don’ts of Email Marketing During a Crisis

NonProfit Hub

Nonprofit email marketing during a crisis can be a tough task. So, if your organization is one of those trying to balance your email marketing, make it a point to keep your content relevant and valid. Do’s of email marketing during a crisis. Email Marketing Featured

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EveryAction Acquires DonorTrends

EveryAction

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We

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5 Ways to Incorporate Data and Automation into Your Marketing Strategy

NonProfit Hub

The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Watch the Market for Effective Marketing Strategies. Watch the Market for Effective Marketing Strategies. Information is important in any field.

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Most nonprofits are already aware of the need for multi-channel marketing, and with an exploding number of channels it becomes increasingly challenging to present a consistent message across all channels in a format and tone that’s best for each medium. How will you ever get to it all?

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else.

[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. • << View All Upcoming Free Webinars >> Email Marketing Webinar WebsitesDate: Wednesday, April 1, 2020. Time: 1pm EST / 10am PST.

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Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. The buzz around Customer Journey, Customer Engagement and Marketing Automation is well deserved. In a broad sense, it is a measure of how they respond to your marketing efforts, visit your website for information, attend your events, and lend you their time.

The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. However, influencer marketing isn’t just for products and brands; nonprofits can benefit substantially by influencers who get behind their cause. How influencer marketing works. Think of influencer marketing as an amplified version of word-of-mouth. This is the power behind influencer marketing. Featured Nonprofit Marketing

Marketing for Every Moment of the Student Engagement Lifecycle

Connection Cafe

Higher education marketers have herculean missions! As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. What does this mean for admissions marketing? Sometimes students’ plans change, but marketing plays a key role in keeping students excited and on track to start their first semester. Integrated marketing efforts from all areas of campus make this happen.

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing.

The Obama Way to Getting More Results From Email Marketing

NetWits

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. Our team attended the Mid-Atlantic Inbound Summit hosted by the folks at Quintain Marketing + learned a whole lot about how nonprofits can do a better job at inbound. strategy marketing

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Once you have embraced and adopted these new data provisioning, delivery, integration and visualization methods, you can link them to marketing execution platforms. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. The below best practices go hand-in-hand to help you first create a consistent marketing message and then automate it. In this post we’ll cover: How to Achieve Integrated Marketing Success. The 4 Steps to Make Marketing Automation Work for You.

What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In In general,” he says, “we’ve been more agile in how quickly we turn around online marketing and advertising messaging.”.

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. See how to improve your Digital Marketing efforts in 2020 and get more Donors. Digital marketing is a powerful tool that can help a business reach customers from every corner of the world.

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Follow These 7 Steps to Create a Nonprofit Marketing Plan

Wild Apricot

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t.

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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Contrary to popular belief, this sentence from Rudyard Kipling’s 1889 poem is NOT referring to the historic lack of cooperation between hospital marketing and development departments. It is true, though, that most hospital marketing and development professionals seem to live in separate hemispheres. Based on our collective experiences, we strongly recommend that the foundation officer’s best friend should be the chief marketing officer. What’s in it for marketers?

Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? In working for years with nonprofits, I’m consistently amazed at the considerable time, energy, and smarts that organizations throw into their online marketing – via their websites, email marketing, social outreach, and online communities – without having an integrated view of the whole landscape in which their messages are moving.

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4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

If so, then your organization can probably benefit from conducting market research. Before these assumptions are baked into choices being made or considered, get access to accurate information using market research : who are your constituents and what are their attitudes, preferences, satisfaction levels, and needs? Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Invest in professional marketing and advertising as part of digital strategy. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

How to Market on a Budget

NonProfit Hub

Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. So, if you can swing it, this is the one marketing area you might want to splurge on a little, especially if your organization produces a lot of content. Email marketing. Just like SEO services, there are hundreds of email marketing softwares out there, and you should be careful and intentional with your selection. Featured Nonprofit Marketing

EveryAction Acquires ActionKit

EveryAction

Additionally, ActionKit clients will gain access to the EveryAction Fundraising and Organizing products, and EveryAction’s unique CRM – the only nonprofit-focused unified CRM of its kind on the market capable of serving large nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc.,

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5 Content Marketing Tips That Yield Donors

TechImpact

Content marketing is constantly transforming the information we produce and consume. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

Use a welcome email series Marketing automation is more than just a buzzword for nonprofits today, it is a necessary tool, saving valuable staff time that can then be spent on more valuable tasks. For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Save time with marketing automation. Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy. One of the most important reasons why EveryAction is a leader in the nonprofit technology space is that fact that our staff - from engineering and product to sales and marketing - bring decades of professional experience from work in the nonprofit sector.

Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. 3 simple data tips for better digital marketing. A 2014 digital marketing study by Adobe concluded that 54 percent of unsuccessful marketers say that “testing is not a priority.”

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What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction.