Dissecting George Silverman: Why Word-of-Mouth Marketing Is Important

Association TV

This is the last article you’ll ever need to read on word-of-mouth marketing, trust me. Marketing

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. It’s the end of the year.

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Start-up Marketing: How To Do It Right

Byte Technology

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves.

Level Up Your Association’s Marketing with Analytics – 7/6/22

Association Analytics

The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics. Resources Analytics for Everyone Executive Marketing Member Engagement Member Retention Planning & Strategy Technology

23 Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. Published by Nonprofit Marketing Guide.

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Byte Merges with ELMNTL Marketing Agency

Byte Technology

Now we are your Digital Marketing Powerhouse ! Announcing the merger of Byte Technology and ELMNTL marketing agency. The post Byte Merges with ELMNTL Marketing Agency appeared first on Byte Technology. Since 2001 Byte Technology has been your trusted web solutions partner.

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The post Maximize the Marriage of Marketing and Technology by Understanding Trends appeared first on.orgSource.

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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud.

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. • Date: Tuesday, September 16, 2020.

20+ Digital Marketing & Fundraising Conferences for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. Nonprofit Marketing Summit.

[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. 101 Best Practices Email Marketing Fundraising Social Media WebsitesDate: Wednesday, December 1, 2021.

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. << View All Upcoming Free Webinars >> Email Marketing Webinar Websites

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Taking Your Marketing Automation To New Heights: Marketing Cloud vs. HubSpot

Cloud 4 Good

Marketing Cloud or HubSpot? This is a loaded question, asked by many marketers, with several variables weighing in on the final ruling. Marketing Cloud was founded in 2000 under the name ExactTarget. Marketing Cloud is a very powerful marketing tool.

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.

Why Salesforce Outpaces the Marketing Automation Competition

Cloud 4 Good

There is a multitude of marketing automation tools on the market today, but none come more highly recommended from Cloud for Good than Salesforce Marketing Cloud. The History of Marketing Automation Tools. Francis College + Marketing Cloud.

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Using the “Segment” function in your email marketing service, resend your Newsletter on Thursday afternoon to unopens.

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Event Marketing FAQs

Charity Village

Hey, event marketing keeners! The post Event Marketing FAQs appeared first on CharityVillage. Events Fundraising Marketing Marketing & Communications Social media

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Crafting Clear Marketing Communication with Pardot Email Preference Centers

Cloud 4 Good

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. So, what’s a marketer to do? Blog: Taking Your Marketing Automation to New Heights: Marketing Cloud vs. HubSpot.

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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy.

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Email Marketing Fundraising Open Data Project Statistics

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Digital Marketing and Sponsorship 

The Sponsorship Collective

Are you a marketer? More specifically, do you work in digital marketing? Okay, but what if your area of expertise lies outside of marketing? The post Digital Marketing and Sponsorship appeared first on The Sponsorship Collective.

What Can Marketing Cloud Do for Education?

Cloud 4 Good

In our work with our higher education clients, we have seen the value that Salesforce Marketing Cloud’s automation tools can bring to a campus in solving these sorts of problems. These journeys serve as a great introduction to journey building in Marketing Cloud.

Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. Published by Nonprofit Marketing Guide.

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How to Achieve Multicultural Marketing at Your Nonprofit

NonProfit PRO

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. Cause MarketingHowever, it can also help you increase brand awareness and help your nonprofit better fulfill its mission.

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. 101 Best Practices Email Marketing Fundraising Social Media Websites

Nonprofit Email Marketing Benchmarks 2021

TechSoup

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

The 6 Most Frequently Asked Digital Marketing Questions Answered

TechSoup

Marketing is a key component of any organization's business strategy. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required. Marketing and Communications

Marketing Playbook

Eric Jacobsen Blog

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. Whether you are a business owner or entrepreneur, Do It!

3 Ways To Improve Nonprofit Marketing Outreach

NonProfit PRO

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. Cause Marketing

The Importance of DEI in Your Marketing and Communications Strategy

NonProfit PRO

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Cause Marketing Public Relations

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts.

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Event Marketing 101 – Guide & Strategies

AccelEvents

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. .

10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Email marketing services track opens by adding a tiny pixel image to your email campaigns.

New! Earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. The required four webinars are: [$20] July 13: How to Create a Social Media Marketing Strategy. [$30]

Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. 101 Best Practices Email Marketing Fundraising Social Media Websites

Omnichannel Marketing for Health Associations

Forum One

This online behavior and user journey is why modern health associations need to have an effective omnichannel approach within their marketing strategy. What is omnichannel marketing? Key components of an effective omnichannel marketing strategy.

The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

Seriously, though: If you’ve been struggling to bring in donations, marketingIt’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

4 Ways To Expand Your Nonprofit Marketing Reach in 2022

Bloomerang

Successful marketing means updating approaches. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Here are some exciting trends and opportunities worth exploring in 2022 to expand your nonprofit marketing reach.

26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. Published by Nonprofit Marketing Guide. The post 26 Fundraising & Digital Marketing Research Reports for Nonprofits appeared first on Nonprofit Tech for Good.

4 Ways to Automate Your Marketing for Scalability and Growth

TechSoup

Marketing is a key pillar in any nonprofit organization's plan to grow and scale its funding, outreach, and impact. However, marketing tactics can take up two of the most precious resources an organization has: time and money. Marketing and Communications

Expert Tips On Branding & Marketing Your Nonprofit

NonProfit PRO

In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm.

How Event Marketing Can Optimize B2B Sales

AccelEvents

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. .

What Is Brand Sponsorship Marketing 

The Sponsorship Collective

Today, I want to talk about sponsorship in marketing, specifically, a type of sponsorship known as brand or branded sponsorship. Brand sponsorship marries sponsorship and marketing as a brand or company supports an organization, business, activity, […].