INDUSTRY INSIGHTS YOUR PEERS ARE READING
Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management MORE
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign MORE
Values-based marketing is omnipresent, but often goes without notice. What is values-based marketing? In the corporate world, this is marketing focused on promoting personal beliefs and values over products, which is often also referred to a “purpose marketing.” MORE
Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly. MORE
SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Templates. Social Media Marketing Tools. SOCIAL MEDIA MARKETING STATISTICS. SOCIAL MEDIA MARKETING STRATEGIES. MORE
By utilizing automated nurture campaigns as part of your marketing strategy, you can keep your supporters engaged all year round. Like any strategically formed campaign, your marketing automation efforts need goals. MORE
Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing. MORE
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. MORE
Higher education marketers have herculean missions! As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. What does this mean for admissions marketing? Sometimes students’ plans change, but marketing plays a key role in keeping students excited and on track to start their first semester. Integrated marketing efforts from all areas of campus make this happen. MORE
Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. So, if you can swing it, this is the one marketing area you might want to splurge on a little, especially if your organization produces a lot of content. MORE
Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing. MORE
The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force? MORE
You want to learn everything you can about marketing your nonprofit via Facebook. How-to Start Marketing on Facebook. Author: Cheryl Black. But you don’t have all day to learn it. No worries. I’ve done the searching, so you can do just the reading. MORE
The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works. MORE
It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. The post Online Marketing: 10 Things Nonprofits Should Consider appeared first on Nonprofit Hub. Featured Nonprofit Marketing MORE
Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. However, influencer marketing isn’t just for products and brands; nonprofits can benefit substantially by influencers who get behind their cause. MORE
Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. MORE
I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” Author: Sara Spivey. MORE
I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing. Many direct marketing operations have this process down to an art form. Many direct markers amass vast troves of personal information about their markets. MORE
In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all. Retention Service Delivery direct mail end of year fundraising marketing MORE
In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing MORE
I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?". MORE
Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. MORE
Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff. MORE
What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize. MORE
Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind. MORE
Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Marketing Automation. MORE
Marketing is not only marketing, but should involve more. Digital marketing is not simply about digital. It is actually more about marketing. The definition of marketing. Marketing should include creating the product or service concept. Marketing funnel. MORE
Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing. MORE
Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. MORE
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Marketing and Communication Blogging communication email eMail marketing Facebook internet Mobile Non-Profit Non-profit marketing Stats MORE
In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. Cannot afford a digital marketing agency. MORE
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. MORE
The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works. MORE
Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again! MORE
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie. MORE
The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. . Now that you’ve set up your LinkedIn profile and determined your success, it’s time to look at various options for marketing on LinkedIn. MORE
Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company. MORE
With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. How will you ever get to it all? MORE
For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In MORE
If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success. MORE
If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? nonprofit strategy conferences marketing MORE
There is a lot to keep up with in social media marketing. Business Corner Content Marketing Social Marketing social media resourcesThere’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more. MORE
From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success. MORE
Marketing Related Topics Connection Cafe
JULY 23, 2018
The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?
Connection Cafe
MARCH 6, 2019
I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing. Many direct marketing operations have this process down to an art form. Many direct markers amass vast troves of personal information about their markets.
Connection Cafe
JULY 18, 2013
Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.
NonProfit Hub
SEPTEMBER 20, 2019
The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. . Now that you’ve set up your LinkedIn profile and determined your success, it’s time to look at various options for marketing on LinkedIn.
Connection Cafe
JULY 24, 2019
Values-based marketing is omnipresent, but often goes without notice. What is values-based marketing? In the corporate world, this is marketing focused on promoting personal beliefs and values over products, which is often also referred to a “purpose marketing.”
NetWits
MARCH 6, 2013
Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management
NonProfit Hub
JUNE 20, 2019
Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. However, influencer marketing isn’t just for products and brands; nonprofits can benefit substantially by influencers who get behind their cause.
Connection Cafe
DECEMBER 28, 2017
There is a lot to keep up with in social media marketing. Business Corner Content Marketing Social Marketing social media resourcesThere’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more.
Connection Cafe
APRIL 3, 2018
Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.
Connection Cafe
APRIL 27, 2015
Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Marketing Automation.
Connection Cafe
AUGUST 29, 2017
For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In
Connection Cafe
JUNE 30, 2017
From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success.
Connection Cafe
OCTOBER 15, 2015
Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.
EveryAction
MARCH 4, 2015
In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing
NonProfit Hub
MARCH 14, 2019
It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. The post Online Marketing: 10 Things Nonprofits Should Consider appeared first on Nonprofit Hub. Featured Nonprofit Marketing
EveryAction
OCTOBER 23, 2015
What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.
NetWits
MARCH 26, 2013
Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company.
Connection Cafe
JANUARY 28, 2015
If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.
3rd Sector Labs
AUGUST 15, 2014
Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.
SocialFish
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
NetWits
MARCH 11, 2012
Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy.
NetWits
APRIL 2, 2011
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Marketing and Communication Blogging communication email eMail marketing Facebook internet Mobile Non-Profit Non-profit marketing Stats
Nonprofits Source
MARCH 21, 2018
SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Templates. Social Media Marketing Tools. SOCIAL MEDIA MARKETING STATISTICS. SOCIAL MEDIA MARKETING STRATEGIES.
EveryAction
DECEMBER 8, 2014
If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? nonprofit strategy conferences marketing
Connection Cafe
JULY 15, 2015
Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again!
Connection Cafe
AUGUST 23, 2019
Higher education marketers have herculean missions! As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. What does this mean for admissions marketing? Sometimes students’ plans change, but marketing plays a key role in keeping students excited and on track to start their first semester. Integrated marketing efforts from all areas of campus make this happen.
Confessions of a Non-Profit Executive Director
JULY 27, 2019
Marketing is not only marketing, but should involve more. Digital marketing is not simply about digital. It is actually more about marketing. The definition of marketing. Marketing should include creating the product or service concept. Marketing funnel.
Connection Cafe
JUNE 12, 2017
Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff.
Connection Cafe
AUGUST 27, 2012
You want to learn everything you can about marketing your nonprofit via Facebook. How-to Start Marketing on Facebook. Author: Cheryl Black. But you don’t have all day to learn it. No worries. I’ve done the searching, so you can do just the reading.
Connection Cafe
DECEMBER 31, 2012
In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all. Retention Service Delivery direct mail end of year fundraising marketing
Connection Cafe
JULY 21, 2014
Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing.
NonProfit Hub
FEBRUARY 6, 2019
Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. So, if you can swing it, this is the one marketing area you might want to splurge on a little, especially if your organization produces a lot of content.
NetWits
OCTOBER 23, 2012
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign
TechImpact
SEPTEMBER 30, 2014
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie.
Connection Cafe
APRIL 11, 2012
I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” Author: Sara Spivey.
Connection Cafe
JUNE 5, 2018
The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.
Nonprofits Source
MARCH 11, 2017
In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. Cannot afford a digital marketing agency.
Connection Cafe
APRIL 29, 2015
By utilizing automated nurture campaigns as part of your marketing strategy, you can keep your supporters engaged all year round. Like any strategically formed campaign, your marketing automation efforts need goals.
SocialFish
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.
Connection Cafe
MARCH 8, 2018
With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. How will you ever get to it all?
TechImpact
JULY 9, 2014
Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing.
Connection Cafe
JUNE 5, 2018
The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.
Nonprofits Source
JUNE 22, 2017
Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters.
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