The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?

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Content Marketing for Nonprofits [Survey]

Connection Cafe

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Hospital Marketing and Fundraising: A Dynamic Duo

Connection Cafe

Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.

The 15 Best Social Media Marketing Blog Posts of 2017

Connection Cafe

There is a lot to keep up with in social media marketing. Business Corner Content Marketing Social Marketing social media resourcesThere’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more.

One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management

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What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success.

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

Marketing & Communications. Marketing & Communications / #DigiStratNY / @IEGroup. Marketing & Communications. The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. Marketing.

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.

4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company.

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.

Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Templates. Social Media Marketing Tools. SOCIAL MEDIA MARKETING STATISTICS. SOCIAL MEDIA MARKETING STRATEGIES.

9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

EveryAction

If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? nonprofit strategy conferences marketing

Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

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Importance of digital media marketing

Confessions of a Non-Profit Executive Director

If you understand the importance of digital marketing and looking for a professional agency that offers best digital marketing and reputation management services to generate more leads and increase ROI for your business then you should only take on the services of the best digital marketing agency.

Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.

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What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

Franchise Opportunities Marketing

Confessions of a Non-Profit Executive Director

Franchises need to know that their advertisements are reaching potential local customers, and that is why franchise opportunities marketing is so important. We have all of the personnel, services, and tools that you need to grow your online marketing business.

Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

Connection Cafe

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff.

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. How will you ever get to it all?

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy.

9 Internet Marketing Statistics from the Business World

NetWits

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Marketing and Communication Blogging communication email eMail marketing Facebook internet Mobile Non-Profit Non-profit marketing Stats

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again!

How To Get More Online Donations With Content Marketing

Nonprofits Source

In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. Cannot afford a digital marketing agency.

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters.

Facebook Marketing Cheat Sheet

Connection Cafe

You want to learn everything you can about marketing your nonprofit via Facebook. How-to Start Marketing on Facebook. Author: Cheryl Black. But you don’t have all day to learn it. No worries. I’ve done the searching, so you can do just the reading.

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing.

My Favorite 2012 Marketing Campaign

Connection Cafe

In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all. Retention Service Delivery direct mail end of year fundraising marketing

Why Email Still Matters To Nonprofit Marketing

TechImpact

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie.

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The Obama Way to Getting More Results From Email Marketing

NetWits

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything.

Integrated Marketing - It's Everywhere!

Connection Cafe

I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” Author: Sara Spivey.

How Marketing Automation Can Help You Better Engage Your Supporters

Connection Cafe

By utilizing automated nurture campaigns as part of your marketing strategy, you can keep your supporters engaged all year round. Like any strategically formed campaign, your marketing automation efforts need goals.

12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing.

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to

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The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

2015 Content Marketing Report Benchmarks

TechImpact

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. Sixty-one percent of nonprofit marketers use content marketing.

Attention Getters: Tips for Effective Email Marketing

Byte Technology

How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? However, there’s hope for those who still rely on email marketing to foster and attract business, whether from new users or tried-and-true customers.

5 Content Marketing Tips That Yield Donors

TechImpact

Content marketing is constantly transforming the information we produce and consume. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.