Connection Cafe

APRIL 3, 2018

Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.

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Connection Cafe

DECEMBER 28, 2017

There is a lot to keep up with in social media marketing. Business Corner Content Marketing Social Marketing social media resourcesThere’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more.

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Connection Cafe

AUGUST 29, 2017

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In

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Marketing Strategy Nonprofit Channel 218

Connection Cafe

JUNE 30, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success.

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Connection Cafe

MARCH 8, 2018

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. How will you ever get to it all?

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Channel Marketing Platform Homeless 141

Connection Cafe

JUNE 12, 2017

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff.

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Culture Philanthropy Marketing Create 268

EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

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Connection Cafe

MARCH 20, 2018

Contrary to popular belief, this sentence from Rudyard Kipling’s 1889 poem is NOT referring to the historic lack of cooperation between hospital marketing and development departments. It is true, though, that most hospital marketing and development professionals seem to live in separate hemispheres. Based on our collective experiences, we strongly recommend that the foundation officer’s best friend should be the chief marketing officer. What’s in it for marketers?

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Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Templates. Social Media Marketing Tools. SOCIAL MEDIA MARKETING STATISTICS. SOCIAL MEDIA MARKETING STRATEGIES.

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Social Media Resource Marketing Template 80

SocialFish

JANUARY 3, 2017

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

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Connection Cafe

APRIL 27, 2015

Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Marketing Automation.

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Marketing Channel Analytics Interaction 179

TechImpact

SEPTEMBER 30, 2014

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie.

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TechImpact

MARCH 10, 2015

Content marketing is constantly transforming the information we produce and consume. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

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Content Donor Marketing Tips 145

TechImpact

JULY 9, 2014

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing.

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Connection Cafe

OCTOBER 15, 2015

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.

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Nonprofits Source

MARCH 11, 2017

In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. Cannot afford a digital marketing agency.

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TechImpact

SEPTEMBER 2, 2014

Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. Here are 3 ways your nonprofit should start thinking about content marketing to start seeing more interaction, and start creating better content.

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NonProfit Hub

NOVEMBER 29, 2016

When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. Here are seven tools for nonprofits to maximize their marketing success: Razoo.

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Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters.

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Connection Cafe

JANUARY 28, 2015

If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.

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Research Marketing Analysis Wisconsin 207

SocialFish

OCTOBER 13, 2016

By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Digital Marketing Strategist, Informz; and moderator Maddie Grant of SocialFish and WorkXO.

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Relationship Marketing Grant Language 121

NetWits

MARCH 6, 2013

Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management

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email Marketing Relationship Nonprofit 167

TechImpact

AUGUST 21, 2014

What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences. The truth is, data and analytics is what makes content marketing what it is.

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Content Marketing Nonprofit Analytics 144

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

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Data Digital Marketing Analysis 141

Byte Technology

JULY 28, 2016

How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? However, there’s hope for those who still rely on email marketing to foster and attract business, whether from new users or tried-and-true customers.

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NetWits

MARCH 26, 2013

Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company.

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Map Marketing Strategy Online 144

Connection Cafe

JULY 22, 2016

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. The most common marketing metric is the RFM model. Ready to get started on your one-to-one marketing strategy?

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TechImpact

MARCH 5, 2014

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

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Content Marketing Strategy Google 144

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Although it may seem saturated and you’re too late to the game, the fact is, it is an essential piece of a nonprofit’s marketing campaign. Content marketing is for whatever you make it.

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Stats Content Marketing Track 137

SocialFish

SEPTEMBER 11, 2014

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

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NonProfit Hub

JULY 21, 2017

Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Email marketing can be confusing, but when it comes to donation follow-up emails, keep it personal.

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TechImpact

APRIL 14, 2014

In this post, we offer general guidance on how to take your nonprofit’s email marketing campaigns to the next level. Here are 7 tips to increase the effectiveness your nonprofit’s email marketing campaigns today. Image courtesy of Devore Tech.

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SocialFish

OCTOBER 31, 2017

Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. Adele Cehrs is the author of Spike Your Brand ROI , and has more than 20 years’ experience in the marketing industry. Join me at this awesome workshop!

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Content Marketing Registration ROI 49

TechImpact

MAY 5, 2014

Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster. How does your nonprofit successfully email market? Image courtesy of arealchange.com.

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email Marketing Tips Images 190

See What's Out There

AUGUST 22, 2016

But the truth is: it’s all about how you market your campaign. Market Text-to-Give Via Email. #2. The post Marketing Text-to-Give: 7 Promotional Strategies appeared first on The See3 Blog. Launching a successful text-to-give campaign may seem like a daunting task.

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Giving Marketing Strategy Campaign 75

Connection Cafe

APRIL 22, 2016

Understanding who does what allows you to begin to tailor your marketing communications, while still staying within your organization’s approved branding guidelines. Nonprofit Marketing affiliate organizations affiliates Branding marketing nonprofit management

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Connection Cafe

APRIL 11, 2012

I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” Author: Sara Spivey.

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SocialFish

NOVEMBER 2, 2016

Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with.

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Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again!

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Content Benchmark Marketing Survey 189

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. They hired marketing consultant Mary McGurn to oversee their social media and online marketing.

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