Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management MORE

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Works closely with product owners, graphic designers and IT staff to deliver quality marketing collateral while maintaining NTCA’s image. MORE

In this post, we offer general guidance on how to take your nonprofit’s email marketing campaigns to the next level. Here are 7 tips to increase the effectiveness your nonprofit’s email marketing campaigns today. Image courtesy of Devore Tech. MORE

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. What is Content Marketing? Why is Content Marketing Important? MORE

Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. MORE

What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences. The truth is, data and analytics is what makes content marketing what it is. MORE

Content marketing is constantly transforming the information we produce and consume. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations. MORE

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. MORE

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing. MORE

Assessing the success of your 2015 marketing strategy and planning for 2016 can be an exercise in dreaming, in seeing new possibilities, and repurposing those same ol’ buckets of cash for creative, new materials. Ah, December! MORE

Implement your marketing strategies now as you prepare to increase your donations this holiday season. The post 13 Marketing Strategies to Increase Donations This Holiday Season appeared first on Nonprofit Hub. Featured Nonprofit Marketing Plan MORE

Social media marketing has become an integral part of building online community and advocacy. Online Advocacy Nonprofit fundraising Social Media Marketing MORE

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing. MORE

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more. MORE

Email marketing is a timeless and important part of any nonprofit’s outreach efforts. Of late, however, email marketing campaigns have suffered. Email service providers are well versed at sending marketing emails. Image courtesy of Diaryofageek.com. MORE

By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Digital Marketing Strategist, Informz; and moderator Maddie Grant of SocialFish and WorkXO. MORE

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. MORE

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. MORE

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment. MORE

Understanding who does what allows you to begin to tailor your marketing communications, while still staying within your organization’s approved branding guidelines. Nonprofit Marketing affiliate organizations affiliates Branding marketing nonprofit management MORE

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing MORE

Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. MORE

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. The most common marketing metric is the RFM model. Ready to get started on your one-to-one marketing strategy? MORE

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff. MORE

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind. MORE

Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Marketing Automation. MORE

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing. MORE

I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. Ok, those are some of the keys to the effective email marketing, but there’s a lot more to it. MORE

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Marketing and Communication Blogging communication email eMail marketing Facebook internet Mobile Non-Profit Non-profit marketing Stats MORE

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. MORE

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. MORE

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again! MORE

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie. MORE

According to Altimeter’s latest report by Industry Analyst Rebecca Lieb , using content, also known as “Content Marketing”, is the up and coming form way to grab people’s attention online – something that every nonprofit and for-profit organization is trying to do. What’s content marketing? MORE

Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company. MORE

Lately, we’ve been talking about taking an integrated marketing approach. We’ve discussed what that means, how it’s a useful practice for your nonprofit and how your nonprofit should be looking at your marketing strategies. Internet Marketing. MORE

As a speaker and trainer, I often get asked about the best best tips for nonprofit marketing newbies. Tip 1: Read these blogs Start your journey in the right direction by subscribing to – and reading – the best blogs about nonprofit marketing and fundraising. MORE

If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success. MORE

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams. MORE

Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant with a track record of helping clients grow and prosper through consistent media coverage, strategic social media campaigns, killer copy and better branding. _. Featured Nonprofit Marketing Plan Social Medi MORE

The concept of inbound marketing takes all of that knowledge and incorporates it into a real-life framework for nonprofits and businesses to use when engaging their audiences. Don’t know what inbound marketing is (or how to use it, for that matter)? Featured Nonprofit Marketing Plan MORE

When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. Here are seven tools for nonprofits to maximize their marketing success: Razoo. MORE

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success. MORE