Connection Cafe

APRIL 3, 2018

Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.

Marketing 149

Marketing Fundraising Facilitation Calendar 149

Connection Cafe

DECEMBER 28, 2017

There is a lot to keep up with in social media marketing. Business Corner Content Marketing Social Marketing social media resourcesThere’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more.

Social Media 211

Social Media Marketing Media Platform 211

Connection Cafe

JUNE 5, 2018

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.

Causes 130

Causes Marketing Technology Grant 130

Connection Cafe

JUNE 5, 2018

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works.

Causes 164

Causes Marketing Technology Grant 164

Connection Cafe

AUGUST 29, 2017

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In

Marketing 218

Marketing Strategy Nonprofit Channel 218

EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Question 169

Question Marketing Campaign Delicious 169

Connection Cafe

JULY 18, 2013

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.

Content 207

Content Survey Marketing Nonprofit 207

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. Sixty-one percent of nonprofit marketers use content marketing.

Benchmark 137

Benchmark Content Report Marketing 137

SocialFish

MARCH 8, 2018

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything.

Social Media 153

Social Media Marketing Poll Social 153

Connection Cafe

JUNE 12, 2017

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy. The marketing department only meets with its staff.

Culture 268

Culture Philanthropy Marketing Create 268

Nonprofits Source

MARCH 11, 2017

In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. Cannot afford a digital marketing agency.

Donation 114

Donation Content Marketing Online 114

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters.

Digital 112

Digital Guide Marketing Audience 112

NetWits

MARCH 6, 2013

Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time management

email 167

email Marketing Relationship Nonprofit 167

TechImpact

SEPTEMBER 30, 2014

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie.

email 165

email Marketing Nonprofit Donation 165

TechImpact

MARCH 10, 2015

Content marketing is constantly transforming the information we produce and consume. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

Content 145

Content Donor Marketing Tips 145

TechImpact

JULY 9, 2014

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing.

Content 198

Content Marketing Professional Metrics 198

NetWits

MARCH 26, 2013

Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company.

Map 144

Map Marketing Strategy Online 144

Connection Cafe

APRIL 27, 2015

Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Marketing Automation.

Marketing 179

Marketing Channel Analytics Interaction 179

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

Data 141

Data Digital Marketing Analysis 141

TechImpact

SEPTEMBER 2, 2014

Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. Here are 3 ways your nonprofit should start thinking about content marketing to start seeing more interaction, and start creating better content.

Content 151

Content Create Marketing Feeds 151

SocialFish

JANUARY 3, 2017

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

Marketing 99

Marketing Channel Adobe Audience 99

Connection Cafe

OCTOBER 15, 2015

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.

Marketing 189

Marketing Data Channel Analytics 189

Connection Cafe

MARCH 20, 2018

Contrary to popular belief, this sentence from Rudyard Kipling’s 1889 poem is NOT referring to the historic lack of cooperation between hospital marketing and development departments. It is true, though, that most hospital marketing and development professionals seem to live in separate hemispheres. Based on our collective experiences, we strongly recommend that the foundation officer’s best friend should be the chief marketing officer. What’s in it for marketers?

Collaboration 100

Collaboration Develop Marketing ROI 100

Byte Technology

JULY 28, 2016

How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? However, there’s hope for those who still rely on email marketing to foster and attract business, whether from new users or tried-and-true customers.

Attention 141

Attention Effective email Marketing 141

NonProfit Hub

NOVEMBER 29, 2016

When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. Here are seven tools for nonprofits to maximize their marketing success: Razoo.

Marketing 101

Marketing Tools Plugin Mobile 101

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Digital Marketing Plan

Process 82

Process Digital Marketing Content 82

TechImpact

AUGUST 21, 2014

What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences. The truth is, data and analytics is what makes content marketing what it is.

Content 144

Content Marketing Nonprofit Analytics 144

Connection Cafe

JANUARY 28, 2015

If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.

Research 207

Research Marketing Analysis Wisconsin 207

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Nonprofit marketing plan.

Beginner 78

Beginner Digital Guide Marketing 78

Nonprofits Source

JANUARY 13, 2017

Marketing can feel like an uphill battle. But, the truth is marketing for nonprofits doesn’t have to be an insurmountable challenge. 5 years ago, marketers could post 500-word articles to rank #1 for the most competitive keywords.

Research 83

Research Marketing Search Ratio 83

TechImpact

MARCH 5, 2014

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

Content 144

Content Marketing Strategy Google 144

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Although it may seem saturated and you’re too late to the game, the fact is, it is an essential piece of a nonprofit’s marketing campaign. Content marketing is for whatever you make it.

Stats 137

Stats Content Marketing Track 137

TechImpact

MAY 5, 2014

Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster. How does your nonprofit successfully email market? Image courtesy of arealchange.com.

email 190

email Marketing Tips Images 190

NonProfit Hub

JULY 21, 2017

Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Email marketing can be confusing, but when it comes to donation follow-up emails, keep it personal.

Retention 78

Retention email Donor Marketing 78

SocialFish

OCTOBER 13, 2016

By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Digital Marketing Strategist, Informz; and moderator Maddie Grant of SocialFish and WorkXO.

Relationship 120

Relationship Marketing Grant Language 120

TechImpact

APRIL 14, 2014

In this post, we offer general guidance on how to take your nonprofit’s email marketing campaigns to the next level. Here are 7 tips to increase the effectiveness your nonprofit’s email marketing campaigns today. Image courtesy of Devore Tech.

email 144

email Effective Marketing Newsletter 144

Connection Cafe

JULY 22, 2016

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. The most common marketing metric is the RFM model. Ready to get started on your one-to-one marketing strategy?

Relationship 200

Relationship Donor Marketing Arts 200

See What's Out There

AUGUST 22, 2016

But the truth is: it’s all about how you market your campaign. Market Text-to-Give Via Email. #2. The post Marketing Text-to-Give: 7 Promotional Strategies appeared first on The See3 Blog. Launching a successful text-to-give campaign may seem like a daunting task.

Giving 76

Giving Marketing Strategy Campaign 76

SocialFish

SEPTEMBER 11, 2014

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

Influence 103

Influence Marketing eBook Linkedin 103

Connection Cafe

APRIL 11, 2012

I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” Author: Sara Spivey.

Integration 208

Integration Marketing Convio Channel 208