Account-Based Marketing: 5 Tactics Every B2B Marketer Should Know

Connection Cafe

Account-based marketing (ABM) implies definition of companies or groups of companies which you want to develop business partnerships with. As statistics says, 80% of marketers notice the improvement in their lead generation results after they start doing ABM. Marketing

Everything About Creating A Nonprofit Marketing Plan

NonProfit Hub

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. What Do You Need to Write in Your Marketing Plan?


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Marketing: Why Email Strategy Is Important for B2B Business?

Connection Cafe

Email campaigns are the platform and bedrock for any email marketing effort to engage businesses with their customers and build relationships. To harness the power of outbound email marketing, use a sound strategy to increase your business conversion rates. Business Marketing

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . That means it’s time to work on your email marketing strategy. .

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Quantum Marketing

Eric Jacobsen Blog

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.

Non-Profit Marketing: How to Win Supporters and Donors Online

Nonprofit Marketing Insights by GlobalOwls

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. Start telling stories through content marketing.

7 Lessons From Marketing Ethics

NonProfit Hub

The same thing goes for marketing. Every party involved in a marketing deal has different expectations of how things should go, but marketing ethics guides them. . There is always something to learn from all forms of ethics, and marketing ethics is not any different.

The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? As with other programs that fall under the strategic CSR umbrella, one question we often hear from social good champions at companies in the early stages of cause marketing programs is, “Who should own it?” Who should be part of a company’s cause marketing task force?

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Content Marketing for Nonprofits [Survey]

Connection Cafe

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the very first content marketing research for nonprofits ! Content marketing is HUGE in the business world.

Marketing Playbook

Eric Jacobsen Blog

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. Whether you are a business owner or entrepreneur, Do It!

Nonprofit Content Marketing: Blogging  Benchmarks and Best Practices 2021


Marketing and CommunicationsIt's not surprising that 2021 is expected to be a busy year.

Ignite their Passion! The Resurgence of Values-Based Marketing

Connection Cafe

Values-based marketing is omnipresent, but often goes without notice. What is values-based marketing? In the corporate world, this is marketing focused on promoting personal beliefs and values over products, which is often also referred to a “purpose marketing.” So how did values-based marketing get its start and what does this mean for us as nonprofit professionals? Nonprofit Nonprofit Marketing Nonprofit Marketing Strategy values-based marketing

Hospital Marketing and Fundraising: A Dynamic Duo

Connection Cafe

Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. Share stories: Stories are the common currency between fundraising and marketing. Marketing and fundraising can go together like peanut butter and jelly.

#NPPTrendingNow Ep 177: Marketing to Young Donors

NonProfit PRO

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Donor Segments Young Donors

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How Your Nonprofit Can Succeed with Cause Marketing

Wild Apricot

Wondering how your nonprofit can use cause marketing? cause marketing Non-profitsHere's everything you need to know about partnering with a business for mutual profit.

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What Fundraisers Can Learn from Direct Marketing

Connection Cafe

I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing. Many direct marketing operations have this process down to an art form. Direct marketers don’t just send out one advertisement and hope it works; they run ads against one another to see how audiences respond. Many direct markers amass vast troves of personal information about their markets.

Digital Marketing: 5 Tips for Engaging Donors Online

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing: 5 Tips for Engaging Donors Online. With the expanding virtual landscape, effective digital marketing is more important and competitive than ever. To effectively market to your supporters, you need to reach them in spaces where they already are.

A 7 Step Guide to LinkedIn Marketing

NonProfit Hub

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. . Most times, the hardest part is getting started, but we’re here to provide you with 7 steps to get your LinkedIn marketing efforts off the ground. Now that you’ve set up your LinkedIn profile and determined your success, it’s time to look at various options for marketing on LinkedIn. Featured Nonprofit Marketing

Nonprofits: Upgrade Your Social Media Marketing Strategy through Social Media Automation

Nonprofit Marketing Insights by GlobalOwls

With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda. In fact, social media’s low barrier to entry, ease of management, access to local and remote markets, etc.

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. • Date: Tuesday, September 16, 2020.

Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. The buzz around Customer Journey, Customer Engagement and Marketing Automation is well deserved. In a broad sense, it is a measure of how they respond to your marketing efforts, visit your website for information, attend your events, and lend you their time.

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Most nonprofits are already aware of the need for multi-channel marketing, and with an exploding number of channels it becomes increasingly challenging to present a consistent message across all channels in a format and tone that’s best for each medium. How will you ever get to it all?

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing.

The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. However, influencer marketing isn’t just for products and brands; nonprofits can benefit substantially by influencers who get behind their cause. How influencer marketing works. Think of influencer marketing as an amplified version of word-of-mouth. This is the power behind influencer marketing. Featured Nonprofit Marketing

How Email Marketing Can Help (or Hurt) Your Fundraising

Nonprofit Marketing Insights by GlobalOwls

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. In this guide, we’ll walk through the qualities of email marketing and how those characteristics can help or hurt your fundraising efforts.

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Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Once you have embraced and adopted these new data provisioning, delivery, integration and visualization methods, you can link them to marketing execution platforms. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.

Marketing for Every Moment of the Student Engagement Lifecycle

Connection Cafe

Higher education marketers have herculean missions! As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. What does this mean for admissions marketing? Sometimes students’ plans change, but marketing plays a key role in keeping students excited and on track to start their first semester. Integrated marketing efforts from all areas of campus make this happen.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. The below best practices go hand-in-hand to help you first create a consistent marketing message and then automate it. In this post we’ll cover: How to Achieve Integrated Marketing Success. The 4 Steps to Make Marketing Automation Work for You.

What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In In general,” he says, “we’ve been more agile in how quickly we turn around online marketing and advertising messaging.”.

How to Market on a Budget

NonProfit Hub

Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. So, if you can swing it, this is the one marketing area you might want to splurge on a little, especially if your organization produces a lot of content. Email marketing. Just like SEO services, there are hundreds of email marketing softwares out there, and you should be careful and intentional with your selection. Featured Nonprofit Marketing

Do’s and Don’ts of Email Marketing During a Crisis

NonProfit Hub

Nonprofit email marketing during a crisis can be a tough task. So, if your organization is one of those trying to balance your email marketing, make it a point to keep your content relevant and valid. Do’s of email marketing during a crisis. Email Marketing Featured

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

If so, then your organization can probably benefit from conducting market research. Before these assumptions are baked into choices being made or considered, get access to accurate information using market research : who are your constituents and what are their attitudes, preferences, satisfaction levels, and needs? Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.

Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Contrary to popular belief, this sentence from Rudyard Kipling’s 1889 poem is NOT referring to the historic lack of cooperation between hospital marketing and development departments. It is true, though, that most hospital marketing and development professionals seem to live in separate hemispheres. Based on our collective experiences, we strongly recommend that the foundation officer’s best friend should be the chief marketing officer. What’s in it for marketers?

[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. << View All Upcoming Free Webinars >> Email Marketing Webinar Websites

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5 Ways to Incorporate Data and Automation into Your Marketing Strategy

NonProfit Hub

The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Watch the Market for Effective Marketing Strategies. Watch the Market for Effective Marketing Strategies. Information is important in any field.

Top online marketing strategies for your business

Nonprofit Marketing Insights by GlobalOwls

Top online marketing strategies for your business. Marketing is one of the levers you can pull to grow. Online marketing can seem a quite complicated and daunting job. But there are several online marketing strategies out there, making it easy to implement some of them.

10 Powerful Twitter Marketing Tips [That Work like Magic]

Nonprofit Marketing Insights by GlobalOwls

10 Powerful Twitter Marketing Tips [That Work like Magic]. All organizations can benefit from having a solid Twitter Marketing strategy (B2B, B2C, NGOs, etc.). Check out the following tips and improve your Twitter Marketing.

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Marketing Automation: Your Key to Boost Donor Development

NonProfit Hub

Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. What is marketing automation? Marketing automation is simply an electronic tool that allows you to send marketing information to donors.

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Integrated Marketing - It's Everywhere!

Connection Cafe

I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” But unlike my car example, when you are depressed realizing that every car looks like yours, I view this as a GREAT development, because we all know there’s no cornering the market on a great, innovative idea and you never get tired of seeing more. Author: Sara Spivey.

The 10 Best Digital Marketing Courses in the US

Find the free stuff

So, it can be argued that digital marketing courses are worth the time investment. The post The 10 Best Digital Marketing Courses in the US appeared first on Digital marketing

10 Nonprofit Marketing Experts’ Best Fundraising Strategies

NonProfit Hub

Marketing and fundraising at a nonprofit is tough. . But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . A strong, content marketing strategy. A relevant, engaging content marketing strategy.

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again! This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research?

Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The problem is that this same set of consumers also perceive cause marketing efforts as inauthentic, and they are skeptical about corporate social good efforts. The good news is that many brand marketers have found a solution that works. Three tried and true crowdfunding strategies that can be implemented by corporations looking to launch cause marketing programs are: Rewards and Experiences: It is no secret that millennials value experiences more than material items.

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