NonProfit PRO

MAY 24, 2023

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

Data 261

Data Marketing Nonprofit Create 261

NonProfit PRO

APRIL 13, 2023

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Data 262

Data Marketing Effective Analytics 262

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Nonprofit 246

Nonprofit Learning Marketing Fundraising 246

NonProfit PRO

AUGUST 10, 2023

The year's top Nonprofit Marketing Event is virtual and FREE. Exciting news! Dive in from home and connect, learn, and innovate like never before. It's more than an event; it's a movement. Redefine your strategies and leave a mark in the nonprofit world. Spaces are filling fast, and the energy is contagious. Don't wait!

Nonprofit 240

Nonprofit Marketing Virtual News 240

Nonprofit Tech for Good

MARCH 25, 2023

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.

Social Media 261

Social Media Fundraising Media Social 261

NonProfit PRO

JANUARY 25, 2023

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Channel 260

Channel Integration Marketing Blended 260

NonProfit PRO

AUGUST 22, 2022

Constant Contact, a digital marketing platform, announced the launch of SMS Marketing, a new feature that enables organizations to leverage text message campaigns to reach, engage, and retain their customers.

Contact 238

Contact Marketing Campaign Digital 238

NonProfit PRO

JULY 25, 2022

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.

Donor 290

Donor Marketing Campaign Review 290

NonProfit PRO

AUGUST 15, 2022

Read on for seven best practices to adopt to market on Twitter successfully. However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform.

Twitter 277

Twitter Nonprofit Practice Marketing 277

NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

Fundraising 277

Fundraising Campaign Integration Donor 277

NonProfit PRO

NOVEMBER 16, 2022

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Digital 289

Digital Marketing Donor Strategy 289

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Nonprofit 283

Nonprofit Lesson Fundraising Marketing 283

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Nonprofit 170

Nonprofit Practice Content Marketing 170

NonProfit PRO

SEPTEMBER 21, 2022

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.

Donor 275

Donor Marketing Organization Channel 275

NonProfit PRO

MAY 2, 2023

Learn how to market special occasion fundraising to boost revenue. Holidays and birthdays are great opportunities for connecting and engaging with supporters.

Fundraising 264

Fundraising Donor Marketing Support 264

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Social Media Integration 221

NonProfit PRO

MAY 11, 2022

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

Nonprofit 319

Nonprofit Marketing Awareness Associations 319

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Nonprofit 246

Nonprofit Voice Philanthropy Fundraising 246

NonProfit PRO

JUNE 7, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use. As a nonprofit leader, staying informed about technology has become increasing difficult.

Fundraising 244

Fundraising Marketing Nonprofit Application 244

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Analytics 321

Analytics Marketing Associations Retention 321

.orgSource

MAY 26, 2021

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The post Maximize the Marriage of Marketing and Technology by Understanding Trends appeared first on.orgSource. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

Trend 416

Trend Technology Marketing Associations 416

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Donation 306

Donation email Strategy Marketing 306

NonProfit PRO

DECEMBER 19, 2022

As the one-person marketing and communications team at Hands of Peace, Deb Lawrence rose to the challenges ahead of her, resulting in her earning NonProfit PRO’s 2022 Marketer of the Year.

Marketing 246

Marketing Nonprofit Communication Challenge 246

NonProfit PRO

FEBRUARY 4, 2022

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

Nonprofit 295

Nonprofit Marketing Fundraising Mail 295

NonProfit PRO

APRIL 5, 2022

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

Strategy 289

Strategy Marketing Communication Donor 289

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Campaign Websites 243

NonProfit PRO

MAY 18, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use. As a nonprofit leader, staying informed about technology has become increasing difficult.

Fundraising 235

Fundraising Marketing Nonprofit Application 235

NonProfit PRO

APRIL 19, 2022

In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.

Nonprofit 273

Nonprofit Marketing Tips Voice 273

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246

Marketing ROI Analysis Goal 246

The MatrixFiles

AUGUST 5, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. If you think about it, a project is more likely to succeed when ALL project components are properly funded, including the marketing needed to promote the new initiative to the proper audiences. Her advice? Megan’s advice is brilliant.

Proposal 246

Proposal Communication Marketing Advice 246

NonProfit PRO

MAY 10, 2022

But do you know how to market your brand effectively? Your brand can play a big part in attracting and retaining donors. Get answers to all your questions about branding from a renowned nonprofit design expert, Lidia Varesco Racoma, in our free Ask Me Anything-style workshop.

Nonprofit 255

Nonprofit Free Marketing Donor 255

NonProfit PRO

JULY 20, 2023

Wiland View is designed to improve outcomes for data-driven marketers across multiple industries including the nonprofit sector. Wiland Inc. announced the availability of Wiland View, an innovative suite of data products built using the largest set of detailed individual-level spending signals.

Data 184

Data Product Profit Marketing 184

Nonprofit Tech for Good

MAY 24, 2022

The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. Published by Nonprofit Marketing Guide. Our Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit.

Fundraising 273

Fundraising Nonprofit Report Digital 273

NonProfit PRO

JUNE 10, 2022

In the state of this current economy, the lack of marketing and advertising messages grows louder. Nonprofits often complain about how they do splendid work in the community, but no one knows what they do.

Nonprofit 278

Nonprofit Marketing Community Work 278

Nonprofit Tech for Good

AUGUST 13, 2020

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising.

Nonprofit 364

Nonprofit Websites email Practice 364

NonProfit PRO

SEPTEMBER 22, 2021

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.

Digital 226

Digital Marketing Donor Strategy 226