Content Marketing for Nonprofits [Survey]
JULY 18, 2013
Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.
The Art of Building Lasting Donor Relationships with One-To-One Marketing
JULY 22, 2016
The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. The most common marketing metric is the RFM model. Ready to get started on your one-to-one marketing strategy?
5 Content Marketing Success Stories Your Nonprofit Needs to Imitate
MARCH 11, 2012
Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy.
4 Critical Components to Your Nonprofits Email Marketing Strategy
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. Ok, those are some of the keys to the effective email marketing, but there’s a lot more to it.
5 Content Marketing Tips That Yield Donors
MARCH 10, 2015
Content marketing is constantly transforming the information we produce and consume. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.
Why Content Marketing is the Key to Your Nonprofits Online Success
MARCH 10, 2012
According to Altimeter’s latest report by Industry Analyst Rebecca Lieb , using content, also known as “Content Marketing”, is the up and coming form way to grab people’s attention online – something that every nonprofit and for-profit organization is trying to do. What’s content marketing?
Facebook and Instagram's Latest Marketing Tools for Nonprofits
JANUARY 16, 2017
Social media marketing has become an integral part of building online community and advocacy. Online Advocacy Nonprofit fundraising Social Media Marketing
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.
Drowning in Marketing Data? 3 Steps to Take Control
OCTOBER 15, 2015
Pulling your data together from disparate sources—marketing, planned giving, volunteer, advocate, donor, etc. Third: Make your marketing data actionable. Unless you have control of your data and a way to transform it into marketing actions you will fall behind.
Solving Nonprofit Marketing Challenges across National and Affiliate Offices
APRIL 22, 2016
Understanding who does what allows you to begin to tailor your marketing communications, while still staying within your organization’s approved branding guidelines. Nonprofit Marketing affiliate organizations affiliates Branding marketing nonprofit management
Optimize Your Nonprofit’s Content Marketing
AUGUST 21, 2014
What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences. The truth is, data and analytics is what makes content marketing what it is.
Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?
NOVEMBER 7, 2014
Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. What is Content Marketing? Why is Content Marketing Important?
Today’s Marketing Buzzwords: Sizzle or Substance?
APRIL 27, 2015
Marketing is evolving rapidly, but I don’t have to tell you that! The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Marketing Automation.
12 Quick Hit Facts On Nonprofit Content Marketing
JULY 9, 2014
Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing.
[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016
JULY 15, 2015
Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again!
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015
JULY 21, 2014
Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research? Content marketing is HUGE in the business world. 26% of nonprofit professionals believe they are effective at content marketing.
Data drives better digital marketing for nonprofits
3rd Sector Labs
AUGUST 15, 2014
Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.
10 Tools for More Productive Online Marketing
AUGUST 29, 2016
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.
7 Must-Try Tools for Nonprofit Marketers
NOVEMBER 29, 2016
When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. Here are seven tools for nonprofits to maximize their marketing success: Razoo.
Why Email Still Matters To Nonprofit Marketing
SEPTEMBER 30, 2014
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. The post Why Email Still Matters To Nonprofit Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The numbers don’t lie.
Four 21st Century Marketing Terms Nonprofits Need to Know
JUNE 10, 2014
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community.
13 Marketing Strategies to Increase Donations This Holiday Season
NOVEMBER 30, 2016
Implement your marketing strategies now as you prepare to increase your donations this holiday season. The post 13 Marketing Strategies to Increase Donations This Holiday Season appeared first on Nonprofit Hub. Featured Nonprofit Marketing Plan
Marketing Tools for Your Nonprofit and When They’re Effective
MARCH 4, 2016
Lately, we’ve been talking about taking an integrated marketing approach. We’ve discussed what that means, how it’s a useful practice for your nonprofit and how your nonprofit should be looking at your marketing strategies. Internet Marketing.
9 Tools to Address Various Aspects of Visual Marketing
MARCH 20, 2017
Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. What other visual marketing tools you are using?
Nonprofit Marketing Research Made Simple, No Matter Your Budget
JANUARY 28, 2015
If so, then your organization can probably benefit from conducting market research. Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.
7 Steps To Effective Nonprofit Email Marketing
APRIL 14, 2014
In this post, we offer general guidance on how to take your nonprofit’s email marketing campaigns to the next level. Here are 7 tips to increase the effectiveness your nonprofit’s email marketing campaigns today. Image courtesy of Devore Tech.
Are You Wasting Your Marketing Budget?|New Ways to Think About Spending in 2016
DECEMBER 9, 2015
Assessing the success of your 2015 marketing strategy and planning for 2016 can be an exercise in dreaming, in seeing new possibilities, and repurposing those same ol’ buckets of cash for creative, new materials. Ah, December!
Nonprofit Marketing: Beyond Social Media
ASU Lodestar Center
OCTOBER 29, 2014
posted by Ryan Stewart Owner Marketic As the owner of a Miami based SEO and digital marketing agency, I''ve helped hundreds of businesses solve complicated marketing problems. In my tenure the most common task that falls by the wayside is having a concrete marketing plan. A marketing plan is easily over looking in a non-profit organization because it gets lost behind the goals, ideals, values and mission statement. marketing marketing plan Ryan Stewart
3 Bad Nonprofit Marketing Habits to Stop Right Now
MARCH 4, 2015
In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing
5 Nonprofit Email Marketing Pitfalls To Avoid
FEBRUARY 24, 2014
Email marketing is a timeless and important part of any nonprofit’s outreach efforts. Of late, however, email marketing campaigns have suffered. Email service providers are well versed at sending marketing emails. Image courtesy of Diaryofageek.com.
Online Marketing Strategy Starts With a Map
MARCH 26, 2013
Do you ever feel like you’re approaching your digital marketing without a map? Long before the Web, marketers sought to understand who, how, and where public perception was shaped. Welcome. Settle in and stay awhile. You’re in good company.
9 Internet Marketing Statistics from the Business World
APRIL 2, 2011
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Marketing and Communication Blogging communication email eMail marketing Facebook internet Mobile Non-Profit Non-profit marketing Stats
Top 3 Tips for Nonprofit Marketing Newbies
DECEMBER 3, 2015
As a speaker and trainer, I often get asked about the best best tips for nonprofit marketing newbies. Tip 1: Read these blogs Start your journey in the right direction by subscribing to – and reading – the best blogs about nonprofit marketing and fundraising.
Move Up the Ladder of Relationship Marketing
OCTOBER 13, 2016
By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Digital Marketing Strategist, Informz; and moderator Maddie Grant of SocialFish and WorkXO.
5 Nonprofit Marketing and Fundraising Trends for 2017
DECEMBER 31, 2016
Now is a good time for nonprofits to not only reflect on the impact and lessons learned from your 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. In just a few hours we will ring in 2017.
A Step-By-Step Guide to Nonprofit Inbound Marketing
AUGUST 15, 2016
The concept of inbound marketing takes all of that knowledge and incorporates it into a real-life framework for nonprofits and businesses to use when engaging their audiences. Don’t know what inbound marketing is (or how to use it, for that matter)? Featured Nonprofit Marketing Plan
3 Simple Tricks to Improve Email Marketing
APRIL 1, 2017
We recently took a deep dive in social media tips and tricks, and I’ve done my fair share of scolding on how to get people to care about your e-newsletters , so here’s how to improve email marketing and keep your strategy in top form once you have the email captured: Send regular emails. Email marketing software will allow subscribers to specify their preferences as well. The post 3 Simple Tricks to Improve Email Marketing appeared first on Nonprofit Hub.
Five Marketing Mistakes Nonprofits Need to Avoid
DECEMBER 1, 2014
Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant with a track record of helping clients grow and prosper through consistent media coverage, strategic social media campaigns, killer copy and better branding. _. Featured Nonprofit Marketing Plan Social Medi
Why Local Marketing Matters for Fundraising
JULY 12, 2016
But it often is the local marketing that comes from trusted, known recommendations that can garner the most benefit. Here are three ways nonprofits can work local marketing into their fundraising strategies. This allows your supporters to do the local marketing for you. Sometimes fundraisers can be so consumed with national or international leads that they forget the importance of investing time and money into local marketing.