From Insight to Impact: Market Research for Nonprofit Success
NonProfit PRO
JULY 18, 2024
Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.
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NonProfit PRO
NOVEMBER 27, 2023
In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.
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Nonprofit Tech for Good
JUNE 6, 2024
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Nonprofit Communications Trends Report 2024 :: Download [US] Published by Nonprofit Marketing Guide 3. Benchmarks Study 2024 :: Download [US] Published by M+R 2.
NonProfit PRO
FEBRUARY 5, 2024
Here is some guidance as you get creative with your marketing. If you want to get attention, you have to stand out from the crowd.
NonProfit PRO
OCTOBER 2, 2023
If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.
Wild Apricot
JUNE 20, 2024
Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketing strategies and how to build your own.
Nonprofit Tech for Good
APRIL 18, 2024
The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts October 23, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in March and April 2024.
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.
Wild Apricot
JULY 24, 2024
Explore essential strategies and tactics for effective nonprofit content marketing. Learn how to engage supporters and amplify your mission with storytelling and best practices to share with your audience.
Nonprofit Tech for Good
MAY 11, 2023
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Nonprofit Communications Trends Report 2023 :: Download [US] Published by Nonprofit Marketing Guide 5. Nonprofit Tech for Good Report 2023 :: Download [Worldwide] Published by Nonprofit Tech for Good 4.
.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.
.orgSource
JULY 25, 2023
AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.
Nonprofit Tech for Good
MAY 6, 2023
The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can purchase the notes and recordings from the last series presented in March, April and May 2023.
Nonprofit Tech for Good
FEBRUARY 26, 2024
By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).
Nonprofit Tech for Good
MARCH 25, 2023
The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.
NonProfit PRO
AUGUST 22, 2022
Constant Contact, a digital marketing platform, announced the launch of SMS Marketing, a new feature that enables organizations to leverage text message campaigns to reach, engage, and retain their customers.
NonProfit PRO
AUGUST 15, 2022
Read on for seven best practices to adopt to market on Twitter successfully. However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform.
NonProfit PRO
JANUARY 25, 2023
For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.
NonProfit PRO
APRIL 13, 2023
The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.
Nonprofit Tech for Good
FEBRUARY 23, 2024
The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good start Jul7 10, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in January and February 2024.
NonProfit PRO
MAY 10, 2023
Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.
NonProfit PRO
NOVEMBER 16, 2022
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
Nonprofit Tech for Good
AUGUST 9, 2023
The Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for nonprofits. Please include the key passphrases presented in each webinar and how you would like your name featured on the certificate. Your certificate will be emailed within 3-4 business days.
NonProfit PRO
SEPTEMBER 21, 2022
A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.
Nonprofit Tech for Good
JUNE 1, 2023
This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.
NonProfit PRO
OCTOBER 3, 2023
IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.
NonProfit PRO
JUNE 15, 2023
Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.
Nonprofit Tech for Good
SEPTEMBER 21, 2023
The Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits. Please include the key passphrases presented in each webinar and how you would like your name featured on the certificate.
Nonprofit Tech for Good
JANUARY 30, 2024
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.
Nonprofit Tech for Good
DECEMBER 12, 2023
Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action.
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
NonProfit PRO
MARCH 26, 2024
Marketing failures sometimes may be tied to leadership toward the top of the organization. Here's why — plus tips to remedy these issues.
Nonprofit Tech for Good
MAY 8, 2023
There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.
Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.
NonProfit PRO
AUGUST 7, 2023
Here’s how you can optimize your digital marketing efforts this giving season. Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience.
Nonprofit Tech for Good
DECEMBER 18, 2023
With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Please Note: This webinar will be recorded.
NonProfit PRO
JUNE 13, 2022
When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.
NonProfit PRO
FEBRUARY 4, 2022
Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.
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