Marketing - Nonprofit Technology

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

MAY 26, 2021

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The post Maximize the Marriage of Marketing and Technology by Understanding Trends appeared first on.orgSource. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

Trend

Trend Marketing Technology Associations

43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

Digital

Digital Marketing Tools Resource

11 Holiday Gifts for Nonprofit Marketers & Fundraisers

Nonprofit Tech for Good

NOVEMBER 28, 2024

Nonprofit marketers and fundraisers spend all year focused on inspiring others to give and the holiday season is a good time to show your appreciation. 4) Notebook [$19] Sold by WTF/Notebooks : Some of the best digital marketers and fundraisers still brainstorm ideas by hand. Tis’ the season to give!

Gift

Gift Marketing Hints Fundraising

Webinars

Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

MORE WEBINARS

Year-End Fundraising Marketing Essentials

NonProfit PRO

NOVEMBER 27, 2023

In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.

Marketing

Marketing Fundraising Campaign Mind

Level Up Your Association’s Marketing with Analytics

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Analytics

Analytics Marketing Associations Retention

How to Achieve Multicultural Marketing at Your Nonprofit

NonProfit PRO

MAY 11, 2022

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

Marketing

Marketing Awareness Associations Nonprofit

Get Outside Your Marketing Comfort Zone

NonProfit PRO

FEBRUARY 5, 2024

Here is some guidance as you get creative with your marketing. If you want to get attention, you have to stand out from the crowd.

Marketing

Marketing Attention Test

Personalize the Donor Experience With Marketing Automation

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Personal

Personal Experiment Marketing Donor

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

email

email Marketing Donation Strategy

[Recordings] Earn a Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing

Marketing Digital Fundraising PDF

[Infographic] How Good Design Impacts Nonprofit Digital Marketing & Fundraising

Nonprofit Tech for Good

JULY 16, 2022

New survey data of 471 nonprofits from 99designs illustrates the power of good design in digital marketing and fundraising. Highlights include: Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand.

Design

Design Digital Impact Marketing

5 Tips for an Ethical Digital Marketing Strategy

NonProfit PRO

NOVEMBER 16, 2022

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Digital

Digital Marketing Strategy Tips

New! Earn 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising

Nonprofit Tech for Good

OCTOBER 17, 2024

AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser.

Marketing

Marketing Fundraising Digital Skills

What to Know About Email Marketing Software for Nonprofits

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

Software

Software email Marketing Mind

What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

Social Media

Social Media Marketing Media Donor

[Recordings] Earn a Certificate in Social Media Marketing & Fundraising

Nonprofit Tech for Good

MARCH 25, 2023

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.

Social Media

Social Media Marketing Media Social

Mission-Centric Membership Marketing in a Data-Driven World

NonProfit PRO

APRIL 13, 2023

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Marketing

Marketing Data Effective Analytics

Top Concerns for Nonprofit Marketers Today (And How They’re Addressing Them)

NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

Marketing

Marketing Trend Challenge Nonprofit

From Insight to Impact: Market Research for Nonprofit Success

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

Research

Research Impact Marketing Nonprofit

Interactive Marketing: How Nonprofits Can Captivate in a Noisy World

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

Interaction

Interaction Captivate Marketing Attention

[Recordings] Earn a 2024 Certificate in Social Media Marketing & Fundraising

Nonprofit Tech for Good

AUGUST 7, 2024

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good are tentatively scheduled for March 2025, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in July and August 2024.

Social Media

Social Media Marketing Media Social

New! 2024 Certificate in Digital Marketing & Fundraising Program Now On-Demand

Nonprofit Tech for Good

APRIL 18, 2024

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts October 23, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in March and April 2024.

Program

Program Digital Marketing PDF

Viral Challenges for Nonprofits: A Blueprint for Digital Marketing Success

NonProfit PRO

MAY 1, 2024

Here's how to successfully leverage them in your digital marketing. Viral challenges can help nonprofits raise awareness and donations.

Digital

Digital Challenge Marketing Awareness

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson

Lesson Marketing Amazon Mobile

How to Integrate Capital Campaigns Into General Fundraising Efforts and Marketing Initiatives

NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

Integration

Integration Campaign Marketing Fundraising

Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

Application

Application Marketing Nonprofit Evaluation

Turning Year-End Donors Into Lifelong Supporters: Data-Driven Marketing Tips for 2025

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing

Marketing Support Tips Donor

22 AI Marketing & Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

NOVEMBER 20, 2024

These AI marketing and fundraising statistics can help your inspire your nonprofit to adopt the use of generative AI for marketing and predictive AI fundraising. To learn more about AI, visit our AI Hub for Nonprofits and earn our Certificate in Artificial Intelligence (AI) for Marketing & Fundraising.

Statistics

Statistics Marketing Fundraising Adopt

4 Must-Read Reports on AI in Nonprofit Marketing & Fundraising

Nonprofit Tech for Good

JANUARY 4, 2025

Together, they offer a comprehensive view of how nonprofits can harness AI for nonprofit marketing and fundraising while addressing concerns like equity, privacy, and trust. These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AIs potential.

Report

Report Marketing Fundraising Adopt

Why Marketing Failures Often Originate at the Top and How to Fix Them

NonProfit PRO

MARCH 26, 2024

Marketing failures sometimes may be tied to leadership toward the top of the organization. Here's why — plus tips to remedy these issues.

Marketing

Marketing Leadership Issue Tips

How Market Research Can Keep Your Nonprofit Competitive Amid Declining Donor, Volunteer Support

NonProfit PRO

MARCH 4, 2024

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

Research

Research Marketing Support Volunteer

Yapla, Cakemail Partner to Change Email Marketing for Nonprofits Worldwide

NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

email

email Marketing Newsletter Change

Marketing and Fundraising Leaders – This is For You

NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing

Marketing Amazon Fundraising Celebrate

Utilize Social Media Marketing to Support Your Nonprofit’s Digital Fundraising

NonProfit PRO

AUGUST 7, 2023

Here’s how you can optimize your digital marketing efforts this giving season. Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience.

Social Media

Social Media Digital Marketing Support

New! Earn 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising

Nonprofit Tech for Good

AUGUST 14, 2024

AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser.

Marketing

Marketing Fundraising Digital Skills

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration

Collaboration Marketing Integration Trend

The Nonprofit Marketing Summit is Back! Aug 22-24!

NonProfit PRO

AUGUST 10, 2023

The year's top Nonprofit Marketing Event is virtual and FREE. Exciting news! Dive in from home and connect, learn, and innovate like never before. It's more than an event; it's a movement. Redefine your strategies and leave a mark in the nonprofit world. Spaces are filling fast, and the energy is contagious. Don't wait!

Marketing

Marketing Virtual Nonprofit News

10 Website Marketing Best Practices for Nonprofits [Updated for 2024]

Nonprofit Tech for Good

DECEMBER 12, 2023

Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action.

Websites

Websites Marketing Practice Social Media

What Marketing and Fundraising Leaders Need to Know About the Cloud

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot! Ready to find out where your organization falls?

Marketing

Marketing Fundraising Strategy Tools

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy

Strategy Marketing Detroit Associations

New! 2024 Certificate in Social Media Marketing & Fundraising Program Now On-Demand

Nonprofit Tech for Good

FEBRUARY 23, 2024

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good start Jul7 10, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in January and February 2024.

Social Media

Social Media Marketing Program Media

Nonprofit Marketing Simplified with New AI-Powered Campaign Planning from Constant Contact

NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

Contact

Contact Campaign Marketing Nonprofit

The NonProfit Voice Ep 80: How Marketing Automation Can Relieve Fundraisers of Manual Administrative Duties

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Voice

Voice Marketing Philanthropy Director

Embracing Data Analytics to Reinvent Your Content Marketing

Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content

Content Analytics Data Marketing

Maximize the Marriage of Marketing and Technology by Understanding Trends

43 Digital Marketing Tools & Resources for Nonprofits

Webinars

Trending Sources

11 Holiday Gifts for Nonprofit Marketers & Fundraisers

Webinars

Year-End Fundraising Marketing Essentials

Level Up Your Association’s Marketing with Analytics

How to Achieve Multicultural Marketing at Your Nonprofit

Get Outside Your Marketing Comfort Zone

Personalize the Donor Experience With Marketing Automation

Utilize an Email Marketing Strategy to Drive More Donations

[Recordings] Earn a Certificate in Digital Marketing & Fundraising

[Infographic] How Good Design Impacts Nonprofit Digital Marketing & Fundraising

5 Tips for an Ethical Digital Marketing Strategy

New! Earn 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising

What to Know About Email Marketing Software for Nonprofits

What Nonprofit Donors Want To See in Your Marketing and Social Media

[Recordings] Earn a Certificate in Social Media Marketing & Fundraising

Mission-Centric Membership Marketing in a Data-Driven World

Top Concerns for Nonprofit Marketers Today (And How They’re Addressing Them)

From Insight to Impact: Market Research for Nonprofit Success

Interactive Marketing: How Nonprofits Can Captivate in a Noisy World

[Recordings] Earn a 2024 Certificate in Social Media Marketing & Fundraising

New! 2024 Certificate in Digital Marketing & Fundraising Program Now On-Demand

Viral Challenges for Nonprofits: A Blueprint for Digital Marketing Success

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

How to Integrate Capital Campaigns Into General Fundraising Efforts and Marketing Initiatives

Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Turning Year-End Donors Into Lifelong Supporters: Data-Driven Marketing Tips for 2025

22 AI Marketing & Fundraising Statistics for Nonprofits

4 Must-Read Reports on AI in Nonprofit Marketing & Fundraising

Why Marketing Failures Often Originate at the Top and How to Fix Them

How Market Research Can Keep Your Nonprofit Competitive Amid Declining Donor, Volunteer Support

Yapla, Cakemail Partner to Change Email Marketing for Nonprofits Worldwide

Marketing and Fundraising Leaders – This is For You

Utilize Social Media Marketing to Support Your Nonprofit’s Digital Fundraising

New! Earn 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

The Nonprofit Marketing Summit is Back! Aug 22-24!

10 Website Marketing Best Practices for Nonprofits [Updated for 2024]

What Marketing and Fundraising Leaders Need to Know About the Cloud

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

New! 2024 Certificate in Social Media Marketing & Fundraising Program Now On-Demand

Nonprofit Marketing Simplified with New AI-Powered Campaign Planning from Constant Contact

The NonProfit Voice Ep 80: How Marketing Automation Can Relieve Fundraisers of Manual Administrative Duties

Embracing Data Analytics to Reinvent Your Content Marketing

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