Marketing Related Topics 
NonProfit PRO
NOVEMBER 16, 2022
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
NonProfit PRO
JULY 25, 2022
Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.
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NonProfit PRO
AUGUST 15, 2022
Read on for seven best practices to adopt to market on Twitter successfully. However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform.
NonProfit PRO
DECEMBER 19, 2022
As the one-person marketing and communications team at Hands of Peace, Deb Lawrence rose to the challenges ahead of her, resulting in her earning NonProfit PRO’s 2022 Marketer of the Year.
NonProfit PRO
SEPTEMBER 21, 2022
A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.
NonProfit PRO
JANUARY 19, 2023
TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023.
NonProfit PRO
APRIL 5, 2022
Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.
Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.
NonProfit PRO
APRIL 19, 2022
In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.
Byte Technology
DECEMBER 15, 2021
The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.
NonProfit PRO
MAY 10, 2022
But do you know how to market your brand effectively? Your brand can play a big part in attracting and retaining donors. Get answers to all your questions about branding from a renowned nonprofit design expert, Lidia Varesco Racoma, in our free Ask Me Anything-style workshop.
NonProfit PRO
FEBRUARY 22, 2022
And where does marketing come into the mix? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand?
NonProfit PRO
SEPTEMBER 8, 2022
Sylvia Hopkins Hanneman from Make-A-Wish International shares her thoughts on how nonprofits can use high-quality and actionable data to strategically maximize the impact of their global marketing programs and enhance fundraising outcomes. Click here to learn more.
Nonprofit Tech for Good
JANUARY 19, 2022
Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. The list below of digital marketing and fundraising conferences is in flux and it will be updated regularly. Location: Atlanta, GA.
NonProfit PRO
SEPTEMBER 22, 2021
Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.
NonProfit PRO
SEPTEMBER 9, 2022
Qualified organizations will receive free marketing resources and services from Authentique's team of professionals. Authentique Agency announced the launch of its newest initiative, "Project 1800," an inaugural program developed to support the community by offering 1,800 pro bono hours annually to deserving U.S. nonprofits.
NonProfit PRO
FEBRUARY 2, 2022
In 2022, nonprofits need to leverage online marketing tools and strategies to spread the word about their events. This fundraising event marketing guide is filled with tips, tricks, and ideas on how to use social media to promote your next event and convert followers to engaged attendees.
NonProfit PRO
JANUARY 11, 2022
So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts. Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement.
NonProfit PRO
APRIL 27, 2021
Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. .
NonProfit PRO
JUNE 3, 2022
With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. Merkle announced the launch of its Inflation Resilience Dashboard.
NonProfit PRO
DECEMBER 21, 2021
Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.
Nonprofit Tech for Good
FEBRUARY 18, 2020
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •
Nonprofit Tech for Good
OCTOBER 2, 2021
Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD).
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.
Association TV
JANUARY 4, 2022
Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy. Check it out. Step 1: plan your menu.
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?
Nonprofit Tech for Good
SEPTEMBER 16, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good.
Nonprofit Tech for Good
APRIL 29, 2020
The data can be used to help your organization craft your next online fundraising and digital marketing strategy. Published by Nonprofit Marketing Guide. The post 26 Fundraising & Digital Marketing Research Reports for Nonprofits appeared first on Nonprofit Tech for Good. For Nonprofits Worldwide: 1. Published by Wingu.
Tech Soup Blog
JANUARY 20, 2023
Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.
Nonprofit Tech for Good
DECEMBER 7, 2021
This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good.
Nonprofit Tech for Good
SEPTEMBER 25, 2022
At the end of each year, Nonprofit Tech for Good suggests which digital marketing and fundraising trends nonprofits should prioritize in the following year [ read the 2022 trends ]. – Why email marketing will still dominate online fundraising in 2023.
Whole Whale
MARCH 15, 2023
Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing? Email marketing is the process of connecting to your organization’s audience via email.
Nonprofit Tech for Good
MAY 10, 2020
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •
Nonprofit Tech for Good
NOVEMBER 19, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good.
Cloud 4 Good
MARCH 24, 2022
Marketing Cloud or HubSpot? This is a loaded question, asked by many marketers, with several variables weighing in on the final ruling. Marketing Cloud was founded in 2000 under the name ExactTarget. Now it seems the primary focus for HubSpot is not marketing-focused but instead CRM-focused. Overall Capabilities.
The Sponsorship Collective
DECEMBER 19, 2022
Have you ever heard of marketing funnels? The post The Sponsorship Marketing Funnel appeared first on The Sponsorship Collective. What about sales funnels? The purpose of these funnels is to create a reliable means of following along with the customer journey, or the steps that a lead takes to become a customer.
NonProfit PRO
JANUARY 4, 2023
Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.
Nonprofit Tech for Good
APRIL 2, 2020
By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.
CauseVox
FEBRUARY 15, 2023
Are your fundraising and marketing strategies married up and hitched at the hip? In the most successful nonprofits, the marketing and fundraising efforts work hand-in-hand because leadership understands that marketing is vital to growing and retaining donors and donations. If not, it may be time to re-evaluate.
NonProfit PRO
JULY 1, 2021
Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap.
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