Expert insights. Personalized for you.
Guest post by my friend Geoff Livingston, author of Welcome to the Fifth Estate a new book focused on creating and sustain a winning social media strategy. — There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers. MORE
Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. Social media platforms are making it easier and cheaper to gain supporters through promotions and ads. The post How to Create Social Media Promotions That Convert appeared first on Nonprofit Hub. Featured Fundraising Social Media MORE
billion active social media users? As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Get specific with social advertising. MORE
When scrolling through your social media feed, what makes you stop and say “Wow”? Show social love to your followers and like-minded organizations by sharing their content. Your social media accounts should share a variety of content. Ultimately, you want your supporters to end up on your email list so you can continue building relationships outside of social media. . Nonprofit Social Media nonprofit social media social media tips MORE
In 1860, the Pony Express was the fastest means to communicate from coast … Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising Social / Mobile benchmark Friends Asking Friends Social Media Social Media for Nonprofits MORE
Here are 3 major components to our campaign’s success: Social activation: We worked hard to make sure social media was integrated throughout the entire campaign. We added social sharing buttons for people once they signed the letter with auto-messaging (Shortened link and key hash tags). Every time people heard about this campaign, we wanted it to be easy to share on social. Nonprofit Marketing #bbcon digital advocacy movements Social Media MORE
Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery. Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. MORE
Social Media is an aspect of technology that has been more enticing, faster-moving, more powerful, and more fickle than any other mode of communication—an almost daily topic here on npENGAGE, and one that nonprofit grassroots activists are constantly trying to harness. Social Media interests us deeply in pursuing this mission, and that’s why CMF undertook a new study of the impact of social media on Capitol Hill. MORE
So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. That’s why it’s important to begin your foray into social media with a strong strategy. Melanie Mathos and I have developed a pair of presentations that focus on ideas you can plug into your social media strategy. Below you’ll find 100 social media tactics for your nonprofit. MORE
Do you need a social media strategy for homecoming? Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. A good homecoming social media strategy helps you drum up participation and then effortlessly ride alongside as alumni generate most of the activity. This event is for them and so is the social media. MORE
The focus included both a look at what social media tools are being used to do in organizations now, how funders are using technology, and what opportunities exist for funders to support or lead on. Social Media & Philanthropy. Social by Social : a handbook for using new technologies for social impact that I co-authored last year. Tags: presentation foundations philanthropy social by social social media MORE
Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. timed events for social media posts. Sprout Social. DIY Social Media Management. resources rss socialmedia calendar content diy google planning social media tools MORE
Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion , gain insights into their target audience. But it would allow for a healthy amount of targeted social media advertising. MORE
As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise! Event Fundraising Peer-to-Peer Fundraising Social / Mobile #nptech event fundraising event fundraising tips Facebook Friends Asking Friends fundraising fundraising events Non-Profit nonprofit social media Peer to Peer Fundraising Social Media Social Media for Nonprofits Social Media Strategy MORE
Heather manages everydayhero’s international social media presence. By leveraging multiple social platforms, her efforts have led to a major increase in reach, engagement and interaction with everydayhero supporters. These days, the best way to do this is through social media. And it’s become necessary to cultivate a robust presence on social media, in order to both interact with your community, and raise awareness for the work you’re doing. MORE
There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. Social Media Sponsored Post MORE
Nonprofits can use social media as a tool to; Raise awareness for their cause. Scale their social media donations. However, the use of social media could affect the trust people have in your nonprofit organization or non-governmental organization (NGO). MORE
Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. No more wondering if social media is paying off. 5) Monitor the Social Web. MORE
Take for example social media engagement for political and advocacy campaigns. In my last column , we explored the value of analyzing what your audience is saying on social media as a crucial first step towards developing effective outreach messages. This is where social media plays such a vital role. Advocacy Nonprofit Marketing Social Media advocacy campaign digital advocacy nonprofit social media Online advocacy MORE
2) Move beyond social posting to targeted social advertising. Social media sites are for relationship building. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. MORE
The post How to Target and Recruit Volunteers through Social Media Best? Social Media Volunteer Management VolunteeringEvermore nonprofit organizations rely on the commitment of diligent volunteers to function and accomplish aims. MORE
Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Use social media as an opportunity to encourage supporters to come with a crew. . Fundraising Social Media Sponsored Post MORE
Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. Through social media automation. MORE
Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. We Are Media. Social by Social. 5 Steps to a Successful Social Media Strategy. List of Social Media Management Systems. MORE
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? billion social media users worldwide. MORE
For a while now, social media’s no longer seen as simply a fad of teens and college students. Anyone with an internet connection uses social media in one way or another–and that isn’t likely to change any time soon. Your event website serves as an online landing point for your event and therefore, should also host a hub for your social media activities. Then, perhaps it is time to develop a social media site for your event on its own. MORE
The truth is you can turn your social media routine into a revenue generating opportunity for your organization by following a few simple steps. Fundraising Integrated Marketing Retention nonprofit social media Social Media MORE
I’m sorry to say it, but.your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising. Fundraising CARE data insights database nonprofit social media MORE
But can you raise money using social media? Social Media fundraising Social FundraisingTweets can travel faster than the speed of light and Facebook is word-of-mouth on steroids. MORE
And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. Many of its partners have loyal audiences on social media. MORE
Today, nonprofits have an opportunity like never before to reignite their partnership with supporters and provide platforms and opportunities for people to use their social networks to organize and advance your cause. 9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Identify + Activate Your Social Media Influencers. To start, begin benchmarking your current social influence by requesting a free social insights report. MORE
This morning I have the good fortune to be presenting to a sold-out crowd at the Social Media for Nonprofits Conference in NYC. Social Media for Nonprofits Excerpt on Prezi. There’s a frequent misconception about social marketing that if you say something, anything, you are being proactive. Celebrities, athletes, mere mortals like you and I say stuff on social networks all the time but that doesn’t mean it’s truly proactive. MORE
I recently had an article published on the ethical use of social media. Here’s my article: Social Media Ethics. What are your thought on social media and ethics? Tools article ethics social media I realize ethics is one of those topics that people like to avoid because it makes us feel uncomfortable. However, it is germane to our profession as nonprofit leaders. MORE
By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Simple things like polls and surveys or Q&A sessions can go a long way to increase social media engagement with your brand. The post Social Media Engagement: A How-To Guide appeared first on Nonprofit Hub. Featured Social Media MORE
The evolution of social media has been rapid and there is no indication that it’s going to slow down. The number of “Silver Surfers” (social media users over the age of 50) has increased an average of about 65% over the past 12 years. If those figures don’t get you moving, just think of the $115 million dollars the ALS Foundation raised since July with the “ Ice Bucket Challenge ”, all because word spread like wild fire through social media. There are 1.23 MORE
We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. But first, what is social love and why does it matter? Social love is thoughtful engagement (liking, retweeting, commenting, following) with your social media audience. MORE
Everyone is talking about social media these days. Many common questions come my way: How can I get my social media program off the ground? How can I integrate social media marketing efforts with other channels? How can I use social media to raise money? How can I engage my constituents through social media? However, one of the questions I don't get as often is: How can I use social media for stewardship? MORE
Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. The importance of having a budget for social advertising. • MORE
Ben loves his beautiful wife, pretzels, everything about football and all things social media. And, in the world of social media, you don’t even have to give away free flights or hotel rooms. What most people don’t realize is that the Olympics committee has also done an excellent job of using social media to take its viewers behind the TV cameras. You can follow your favorite athletes’ social accounts by creating your own customized feed. MORE
In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. MORE
So, you’ve mastered the art of creating effective, engaging social media content. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . To view each tweet in more detail, which you’ll need to do in order to view your engagement rates, click “View all Tweet activity” directly under the “Top Media Tweet” section. Of course, this article is meant to serve as a starter guide to social media analytics. MORE
… Online Fundraising Social Media event fundraising fundraising nonprofit social media Peer to Peer Fundraising social media for non profits Social Media for Nonprofits Social Media StrategyPresident Barack Obama raised nearly $410 million dollars through individual contributions in 2008. MORE
If there’s one thing I’ve learned about social media it’s this: It’s all about human connection. Virtually every social media platform was first created for and because of human connections. Social media gives us the opportunity to show up, be seen, and connect with other people. However, the question remains, how does a nonprofit connect with real people on social media? MORE
Social Media Related Topics VolunteerMark
NOVEMBER 15, 2020
The post How to Target and Recruit Volunteers through Social Media Best? Social Media Volunteer Management VolunteeringEvermore nonprofit organizations rely on the commitment of diligent volunteers to function and accomplish aims.
Nonprofit Marketing Insights by GlobalOwls
MARCH 6, 2021
Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. Through social media automation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Connection Cafe
FEBRUARY 26, 2021
Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion , gain insights into their target audience. But it would allow for a healthy amount of targeted social media advertising.
Connection Cafe
JUNE 27, 2018
When scrolling through your social media feed, what makes you stop and say “Wow”? Show social love to your followers and like-minded organizations by sharing their content. Your social media accounts should share a variety of content. Ultimately, you want your supporters to end up on your email list so you can continue building relationships outside of social media. . Nonprofit Social Media nonprofit social media social media tips
NonProfit Hub
SEPTEMBER 3, 2020
Nonprofits can use social media as a tool to; Raise awareness for their cause. Scale their social media donations. However, the use of social media could affect the trust people have in your nonprofit organization or non-governmental organization (NGO).
Connection Cafe
DECEMBER 15, 2017
billion active social media users? As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Get specific with social advertising.
NonProfit Hub
JULY 10, 2020
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? billion social media users worldwide.
Connection Cafe
SEPTEMBER 13, 2019
Do you need a social media strategy for homecoming? Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. A good homecoming social media strategy helps you drum up participation and then effortlessly ride alongside as alumni generate most of the activity. This event is for them and so is the social media.
Nonprofit Tech for Good
FEBRUARY 28, 2021
And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. Many of its partners have loyal audiences on social media.
NonProfit Hub
MAY 31, 2019
By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Simple things like polls and surveys or Q&A sessions can go a long way to increase social media engagement with your brand. The post Social Media Engagement: A How-To Guide appeared first on Nonprofit Hub. Featured Social Media
Connection Cafe
DECEMBER 13, 2012
As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise! Event Fundraising Peer-to-Peer Fundraising Social / Mobile #nptech event fundraising event fundraising tips Facebook Friends Asking Friends fundraising fundraising events Non-Profit nonprofit social media Peer to Peer Fundraising Social Media Social Media for Nonprofits Social Media Strategy
Amy Sample Ward
FEBRUARY 23, 2012
Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. timed events for social media posts. Sprout Social. DIY Social Media Management. resources rss socialmedia calendar content diy google planning social media tools
Nonprofit Tech for Good
JUNE 17, 2020
Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. The importance of having a budget for social advertising. •
NetWits
OCTOBER 3, 2012
… Online Fundraising Social Media event fundraising fundraising nonprofit social media Peer to Peer Fundraising social media for non profits Social Media for Nonprofits Social Media StrategyPresident Barack Obama raised nearly $410 million dollars through individual contributions in 2008.
Connection Cafe
MARCH 24, 2014
Heather manages everydayhero’s international social media presence. By leveraging multiple social platforms, her efforts have led to a major increase in reach, engagement and interaction with everydayhero supporters. These days, the best way to do this is through social media. And it’s become necessary to cultivate a robust presence on social media, in order to both interact with your community, and raise awareness for the work you’re doing.
NetWits
NOVEMBER 10, 2010
So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. That’s why it’s important to begin your foray into social media with a strong strategy. Melanie Mathos and I have developed a pair of presentations that focus on ideas you can plug into your social media strategy. Below you’ll find 100 social media tactics for your nonprofit.
Connection Cafe
AUGUST 20, 2013
For a while now, social media’s no longer seen as simply a fad of teens and college students. Anyone with an internet connection uses social media in one way or another–and that isn’t likely to change any time soon. Your event website serves as an online landing point for your event and therefore, should also host a hub for your social media activities. Then, perhaps it is time to develop a social media site for your event on its own.
AFP Blog
SEPTEMBER 29, 2015
Selected NRC findings Social Media Use : 'via Blog this
NonProfit Hub
MAY 9, 2019
Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. Social media platforms are making it easier and cheaper to gain supporters through promotions and ads. The post How to Create Social Media Promotions That Convert appeared first on Nonprofit Hub. Featured Fundraising Social Media
Connection Cafe
FEBRUARY 14, 2017
We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. But first, what is social love and why does it matter? Social love is thoughtful engagement (liking, retweeting, commenting, following) with your social media audience.
NetWits
JUNE 23, 2011
Guest post by my friend Geoff Livingston, author of Welcome to the Fifth Estate a new book focused on creating and sustain a winning social media strategy. — There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers.
Connection Cafe
MARCH 1, 2013
I’m sorry to say it, but.your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising. Fundraising CARE data insights database nonprofit social media
Nonprofit Tech for Good
SEPTEMBER 27, 2020
In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission.
Connection Cafe
JULY 7, 2016
If there’s one thing I’ve learned about social media it’s this: It’s all about human connection. Virtually every social media platform was first created for and because of human connections. Social media gives us the opportunity to show up, be seen, and connect with other people. However, the question remains, how does a nonprofit connect with real people on social media?
Connection Cafe
NOVEMBER 23, 2011
Everyone is talking about social media these days. Many common questions come my way: How can I get my social media program off the ground? How can I integrate social media marketing efforts with other channels? How can I use social media to raise money? How can I engage my constituents through social media? However, one of the questions I don't get as often is: How can I use social media for stewardship?
Connection Cafe
OCTOBER 16, 2014
The evolution of social media has been rapid and there is no indication that it’s going to slow down. The number of “Silver Surfers” (social media users over the age of 50) has increased an average of about 65% over the past 12 years. If those figures don’t get you moving, just think of the $115 million dollars the ALS Foundation raised since July with the “ Ice Bucket Challenge ”, all because word spread like wild fire through social media. There are 1.23
NCE Social Media
JULY 5, 2013
I recently had an article published on the ethical use of social media. Here’s my article: Social Media Ethics. What are your thought on social media and ethics? Tools article ethics social media I realize ethics is one of those topics that people like to avoid because it makes us feel uncomfortable. However, it is germane to our profession as nonprofit leaders.
Connection Cafe
JANUARY 30, 2012
This morning I have the good fortune to be presenting to a sold-out crowd at the Social Media for Nonprofits Conference in NYC. Social Media for Nonprofits Excerpt on Prezi. There’s a frequent misconception about social marketing that if you say something, anything, you are being proactive. Celebrities, athletes, mere mortals like you and I say stuff on social networks all the time but that doesn’t mean it’s truly proactive.
NetWits
JULY 10, 2012
Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. No more wondering if social media is paying off. 5) Monitor the Social Web.
Nonprofit Tech for Good
OCTOBER 22, 2020
2) Move beyond social posting to targeted social advertising. Social media sites are for relationship building. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.
Nonprofit Tech for Good
NOVEMBER 1, 2020
There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. Social Media Sponsored Post
Connection Cafe
JANUARY 27, 2017
Today, nonprofits have an opportunity like never before to reignite their partnership with supporters and provide platforms and opportunities for people to use their social networks to organize and advance your cause. 9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Identify + Activate Your Social Media Influencers. To start, begin benchmarking your current social influence by requesting a free social insights report.
Connection Cafe
FEBRUARY 19, 2013
The truth is you can turn your social media routine into a revenue generating opportunity for your organization by following a few simple steps. Fundraising Integrated Marketing Retention nonprofit social media Social Media
Connection Cafe
FEBRUARY 10, 2014
Ben loves his beautiful wife, pretzels, everything about football and all things social media. And, in the world of social media, you don’t even have to give away free flights or hotel rooms. What most people don’t realize is that the Olympics committee has also done an excellent job of using social media to take its viewers behind the TV cameras. You can follow your favorite athletes’ social accounts by creating your own customized feed.
Connection Cafe
DECEMBER 21, 2017
Take for example social media engagement for political and advocacy campaigns. In my last column , we explored the value of analyzing what your audience is saying on social media as a crucial first step towards developing effective outreach messages. This is where social media plays such a vital role. Advocacy Nonprofit Marketing Social Media advocacy campaign digital advocacy nonprofit social media Online advocacy
Amy Sample Ward
JUNE 6, 2011
Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. We Are Media. Social by Social. 5 Steps to a Successful Social Media Strategy. List of Social Media Management Systems.
Connection Cafe
JUNE 15, 2015
Social Media is an aspect of technology that has been more enticing, faster-moving, more powerful, and more fickle than any other mode of communication—an almost daily topic here on npENGAGE, and one that nonprofit grassroots activists are constantly trying to harness. Social Media interests us deeply in pursuing this mission, and that’s why CMF undertook a new study of the impact of social media on Capitol Hill.
Nonprofit Tech for Good
FEBRUARY 27, 2020
Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Use social media as an opportunity to encourage supporters to come with a crew. . Fundraising Social Media Sponsored Post
NetWits
NOVEMBER 13, 2012
But can you raise money using social media? Social Media fundraising Social FundraisingTweets can travel faster than the speed of light and Facebook is word-of-mouth on steroids.
Connection Cafe
FEBRUARY 22, 2013
In 1860, the Pony Express was the fastest means to communicate from coast … Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising Social / Mobile benchmark Friends Asking Friends Social Media Social Media for Nonprofits
Amy Sample Ward
JUNE 13, 2010
The focus included both a look at what social media tools are being used to do in organizations now, how funders are using technology, and what opportunities exist for funders to support or lead on. Social Media & Philanthropy. Social by Social : a handbook for using new technologies for social impact that I co-authored last year. Tags: presentation foundations philanthropy social by social social media
Connection Cafe
OCTOBER 6, 2015
Here are 3 major components to our campaign’s success: Social activation: We worked hard to make sure social media was integrated throughout the entire campaign. We added social sharing buttons for people once they signed the letter with auto-messaging (Shortened link and key hash tags). Every time people heard about this campaign, we wanted it to be easy to share on social. Nonprofit Marketing #bbcon digital advocacy movements Social Media
NetWits
APRIL 4, 2012
Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery. Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials.
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