Expert insights. Personalized for you.
Guest post by my friend Geoff Livingston, author of Welcome to the Fifth Estate a new book focused on creating and sustain a winning social media strategy. — There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers. MORE
Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Social Media: Prepare in advance a month-long campaign. Social Media Fundraising MORE
The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. MORE
On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. Your experience and advice on how to counteract the negativity and trolls on social media. People are craving for inspiring stories on their social media feeds and that’s how the campaign ended up trending on the day. Social Media Twitte MORE
But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. . Abby is a Social Media Account Executive here at M+R. MORE
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. It’s not too late to incorporate online and social media fundraising into your fundraising plans. Guest Post Social Media Fundraising MORE
For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). The top five causes for women are children and youth (15%), animals and wildlife (13%), health and wellness (10%), human and social services (8%), and hunger and homelessness (8%) ( Global Trends in Giving Report ). Social Media Stats. 34% of nonprofits worldwide have paid for social ads ( Global NGO Technology Report ). Fundraising Stats. MORE
For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. The world thanks you and social media needs you. MORE
Whenever Kathleen thought about ramping up her nonprofit’s social media presence, she quickly found herself overwhelmed. When she’d started the organization, social media didn’t even exist! MORE
By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. A social media content calendar will help you to stay on track by planning ahead what you need to post and when. MORE
Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a continued upward trend in philanthropy worldwide, a steady increase in online fundraising, and mounting evidence that as the use of social media grows, so does online giving. Pinterest and Instagram are now the fastest growing social networks. Fundraising Mobile Media Social Media MORE
So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. That’s why it’s important to begin your foray into social media with a strong strategy. Melanie Mathos and I have developed a pair of presentations that focus on ideas you can plug into your social media strategy. Below you’ll find 100 social media tactics for your nonprofit. MORE
When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! In this session, I’ll guide you through a DIY Social Media Audit to leverage your online data to attract new donors or accomplish any goal! MORE
With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? The answer is having a mapped out 2021 Nonprofit Social Media Marketing Calendar. MORE
Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Social media is essential to the livelihood of any organization, big or small. And social media users are continuously on the rise, increasing by 176 million in just the last year. MORE
The focus included both a look at what social media tools are being used to do in organizations now, how funders are using technology, and what opportunities exist for funders to support or lead on. Social Media & Philanthropy. Social by Social : a handbook for using new technologies for social impact that I co-authored last year. Tags: presentation foundations philanthropy social by social social media MORE
Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. timed events for social media posts. Sprout Social. DIY Social Media Management. resources rss socialmedia calendar content diy google planning social media tools MORE
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media. MORE
In the social media world, platforms are always changing. For nonprofits, using social media to your advantage is important as it gives you a creative way to accomplish your organization’s mission and purpose. FB is adding new audio social options for some of its users. MORE
Social media remains a powerful force for nonprofits to communicate with their stakeholders and supporters. According to the Global NGO Technology Report, 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. Social Media MORE
There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. Social Media Sponsored Post MORE
What to do about agitators, arguers and the misinformed on your email list and social media—and how to manage negative comments. A social post makes its way to Facebook. These subscribers are bound to negatively react to your emails, social posts, and the like. MORE
Nonprofits can use social media as a tool to; Raise awareness for their cause. Scale their social media donations. However, the use of social media could affect the trust people have in your nonprofit organization or non-governmental organization (NGO). MORE
Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. No more wondering if social media is paying off. 5) Monitor the Social Web. MORE
2) Move beyond social posting to targeted social advertising. Social media sites are for relationship building. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. MORE
Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Use social media as an opportunity to encourage supporters to come with a crew. . Fundraising Social Media Sponsored Post MORE
Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. From chatbots to social advertising to the rapid rise of Stories, this session will focus on what’s new and next in social media so that your nonprofit can embrace being an early adopter to achievement maximum return-on-investment (ROI). Social Media Webinar MORE
Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. We Are Media. Social by Social. 5 Steps to a Successful Social Media Strategy. List of Social Media Management Systems. MORE
As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers. Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. MORE
But can you raise money using social media? Social Media fundraising Social FundraisingTweets can travel faster than the speed of light and Facebook is word-of-mouth on steroids. MORE
And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. Many of its partners have loyal audiences on social media. MORE
Social media is an incredibly powerful storytelling tool for your nonprofit. But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority. Hootsuite offers drafting, scheduling, and publishing of social media posts. MORE
In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. These are your social media ambassadors. . 1) Determine your social media objectives. MORE
An integral part of social media management is building and monitoring your community. This piece is critical to keeping a safe space for your social media audience. Transparency and honesty are increasingly important to social media audiences. Social Media MORE
This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner. MORE
So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. Ethics/Accountability Social Media Nonprofit Social Media Practices Social media MORE
Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar. Social media is integrated into your website and blog. Social media is integrated into your email campaigns. MORE
I recently had an article published on the ethical use of social media. Here’s my article: Social Media Ethics. What are your thought on social media and ethics? Tools article ethics social media I realize ethics is one of those topics that people like to avoid because it makes us feel uncomfortable. However, it is germane to our profession as nonprofit leaders. MORE
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. Published by We Are Social. Social Media: An Ongoing Series of Reports :: Download. 2013 Social Charity Index :: Download. LinkedIn Social Media Facebook Twitter Google Plus YouTube Mobile Media Fundraising MORE
Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. The importance of having a budget for social advertising. • MORE
W ith the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even the most worthy cause. MORE
According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. Pandemic shutdowns in 2020 made social media usage increase drastically! Social Media MORE
In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. MORE
… Online Fundraising Social Media event fundraising fundraising nonprofit social media Peer to Peer Fundraising social media for non profits Social Media for Nonprofits Social Media StrategyPresident Barack Obama raised nearly $410 million dollars through individual contributions in 2008. MORE
Social Media Related Topics M+R
MAY 10, 2021
But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. . Abby is a Social Media Account Executive here at M+R.
Nonprofit Tech for Good
JUNE 17, 2020
Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. The importance of having a budget for social advertising. •
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
FEBRUARY 28, 2021
And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. Many of its partners have loyal audiences on social media.
Nonprofit Tech for Good
JUNE 24, 2021
When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! In this session, I’ll guide you through a DIY Social Media Audit to leverage your online data to attract new donors or accomplish any goal!
Nonprofit Tech for Good
SEPTEMBER 27, 2020
In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission.
Nonprofit Tech for Good
NOVEMBER 1, 2020
There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. Social Media Sponsored Post
NonProfit PRO
APRIL 15, 2021
So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. Ethics/Accountability Social Media Nonprofit Social Media Practices Social media
Nonprofit Tech for Good
FEBRUARY 27, 2020
Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Use social media as an opportunity to encourage supporters to come with a crew. . Fundraising Social Media Sponsored Post
Nonprofit Tech for Good
JULY 1, 2020
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media.
Nonprofit Tech for Good
JULY 13, 2020
The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.
Cloud 4 Good
APRIL 27, 2021
As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers. Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration.
Nonprofit Tech for Good
JULY 21, 2019
For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). The top five causes for women are children and youth (15%), animals and wildlife (13%), health and wellness (10%), human and social services (8%), and hunger and homelessness (8%) ( Global Trends in Giving Report ). Social Media Stats. 34% of nonprofits worldwide have paid for social ads ( Global NGO Technology Report ). Fundraising Stats.
Nonprofit Tech for Good
JULY 5, 2019
In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. These are your social media ambassadors. . 1) Determine your social media objectives.
CauseVox
MAY 11, 2021
Social media remains a powerful force for nonprofits to communicate with their stakeholders and supporters. According to the Global NGO Technology Report, 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. Social Media
Socialbrite
AUGUST 4, 2020
W ith the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even the most worthy cause.
Wild Apricot
JULY 7, 2021
Whenever Kathleen thought about ramping up her nonprofit’s social media presence, she quickly found herself overwhelmed. When she’d started the organization, social media didn’t even exist!
Media Cause
JUNE 10, 2021
In the social media world, platforms are always changing. For nonprofits, using social media to your advantage is important as it gives you a creative way to accomplish your organization’s mission and purpose. FB is adding new audio social options for some of its users.
Amy Sample Ward
FEBRUARY 23, 2012
Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. timed events for social media posts. Sprout Social. DIY Social Media Management. resources rss socialmedia calendar content diy google planning social media tools
NetWits
OCTOBER 3, 2012
… Online Fundraising Social Media event fundraising fundraising nonprofit social media Peer to Peer Fundraising social media for non profits Social Media for Nonprofits Social Media StrategyPresident Barack Obama raised nearly $410 million dollars through individual contributions in 2008.
CauseVox
MAY 12, 2021
With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? The answer is having a mapped out 2021 Nonprofit Social Media Marketing Calendar.
Nonprofit Tech for Good
SEPTEMBER 19, 2017
Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar. Social media is integrated into your website and blog. Social media is integrated into your email campaigns.
NetWits
NOVEMBER 10, 2010
So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. That’s why it’s important to begin your foray into social media with a strong strategy. Melanie Mathos and I have developed a pair of presentations that focus on ideas you can plug into your social media strategy. Below you’ll find 100 social media tactics for your nonprofit.
Nonprofit Tech for Good
SEPTEMBER 28, 2017
Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Social Media: Prepare in advance a month-long campaign. Social Media Fundraising
Nonprofit Tech for Good
JANUARY 17, 2019
By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. A social media content calendar will help you to stay on track by planning ahead what you need to post and when.
Nonprofit Tech for Good
SEPTEMBER 18, 2016
For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. The world thanks you and social media needs you.
Nonprofit Tech for Good
MAY 16, 2019
Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. From chatbots to social advertising to the rapid rise of Stories, this session will focus on what’s new and next in social media so that your nonprofit can embrace being an early adopter to achievement maximum return-on-investment (ROI). Social Media Webinar
Media Cause
APRIL 2, 2021
An integral part of social media management is building and monitoring your community. This piece is critical to keeping a safe space for your social media audience. Transparency and honesty are increasingly important to social media audiences. Social Media
Media Cause
APRIL 16, 2021
What to do about agitators, arguers and the misinformed on your email list and social media—and how to manage negative comments. A social post makes its way to Facebook. These subscribers are bound to negatively react to your emails, social posts, and the like.
NetWits
JUNE 23, 2011
Guest post by my friend Geoff Livingston, author of Welcome to the Fifth Estate a new book focused on creating and sustain a winning social media strategy. — There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers.
Nonprofit Tech for Good
MARCH 5, 2017
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. Published by We Are Social. Social Media: An Ongoing Series of Reports :: Download. 2013 Social Charity Index :: Download. LinkedIn Social Media Facebook Twitter Google Plus YouTube Mobile Media Fundraising
NCE Social Media
JULY 5, 2013
I recently had an article published on the ethical use of social media. Here’s my article: Social Media Ethics. What are your thought on social media and ethics? Tools article ethics social media I realize ethics is one of those topics that people like to avoid because it makes us feel uncomfortable. However, it is germane to our profession as nonprofit leaders.
The Modern Nonprofit
MAY 4, 2021
Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Social media is essential to the livelihood of any organization, big or small. And social media users are continuously on the rise, increasing by 176 million in just the last year.
NetWits
JULY 10, 2012
Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. No more wondering if social media is paying off. 5) Monitor the Social Web.
Nonprofit Tech for Good
OCTOBER 31, 2018
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. It’s not too late to incorporate online and social media fundraising into your fundraising plans. Guest Post Social Media Fundraising
Qgiv
JUNE 29, 2021
Social media is an incredibly powerful storytelling tool for your nonprofit. But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority. Hootsuite offers drafting, scheduling, and publishing of social media posts.
Qgiv
APRIL 13, 2021
According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. Pandemic shutdowns in 2020 made social media usage increase drastically! Social Media
Nonprofit Tech for Good
MAY 6, 2019
On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. Your experience and advice on how to counteract the negativity and trolls on social media. People are craving for inspiring stories on their social media feeds and that’s how the campaign ended up trending on the day. Social Media Twitte
Nonprofit Tech for Good
SEPTEMBER 16, 2015
Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a continued upward trend in philanthropy worldwide, a steady increase in online fundraising, and mounting evidence that as the use of social media grows, so does online giving. Pinterest and Instagram are now the fastest growing social networks. Fundraising Mobile Media Social Media
Amy Sample Ward
JUNE 6, 2011
Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. We Are Media. Social by Social. 5 Steps to a Successful Social Media Strategy. List of Social Media Management Systems.
NonProfit Hub
SEPTEMBER 3, 2020
Nonprofits can use social media as a tool to; Raise awareness for their cause. Scale their social media donations. However, the use of social media could affect the trust people have in your nonprofit organization or non-governmental organization (NGO).
NetWits
NOVEMBER 13, 2012
But can you raise money using social media? Social Media fundraising Social FundraisingTweets can travel faster than the speed of light and Facebook is word-of-mouth on steroids.
Amy Sample Ward
JUNE 13, 2010
The focus included both a look at what social media tools are being used to do in organizations now, how funders are using technology, and what opportunities exist for funders to support or lead on. Social Media & Philanthropy. Social by Social : a handbook for using new technologies for social impact that I co-authored last year. Tags: presentation foundations philanthropy social by social social media
Classy
JUNE 24, 2021
This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner.
179 
Let's personalize your content