Benchmarks UK is here!


The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience.

Deadline THIS Friday! Sign up for the 2022 Benchmarks!


Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. All aboard!


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Nonprofit Advertising Benchmarks 2020–2021


Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

Extra Extra: the Benchmarks Webinar Recording


There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. .

Donor Perspective: Leveraging Charity Navigator to Benchmark deserving nonprofits

Charity Navigator

With so many different organizations to consider supporting, we’ve found benchmarking an important step in selecting the right charity to make an investment in. benchmarking charitable giving charities hot topics nonprofits Philanthropy Star Rating System

Nonprofit Email Marketing Benchmarks 2021


Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

Come join Benchmarks 2022! Help us map the whole year in data.


The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW.

6 Takeaways from GivePanel’s Facebook Fundraising Benchmarks Report

NonProfit PRO

We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here.

BREAKING NEWS: The 2021 M+R Benchmarks Study arrives 4/21


Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. We will be reporting the key findings and answering the biggest questions on a special Benchmarks release webinar on April 21 from 1:00–2:30PT/4:00–5:30ET. 2021 Benchmarks UK FAQ.

New Monthly Donor Stats From M+R Benchmarks

NonProfit PRO

Monthly Giving M+R Benchmarks Monthly giving Monthly Giving DataThe importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention. That will really help you grow your fundraising revenue. .

How Nonprofits Can use Charity Navigator for Benchmarking, Leading to Strategic Growth

Charity Navigator

I recently wrote two articles where I outlined our giving strategy as well as how we use benchmarking to decide which nonprofits to support.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Read all about it: The 2021 M+R Benchmarks Study is here


We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. .

Grassi Launches Benchmarking Survey of Nonprofit Industry

NonProfit PRO

The 2021 Nonprofit Leaders Survey is designed to elicit candid feedback on the trends, outlooks and greatest challenges nonprofits are facing today and provide valuable benchmarking data to help nonprofit leaders uncover the greatest areas of opportunity and growth in the wake of the COVID-19 crisi

9 Key Findings: Facebook Benchmark Study

NonProfit PRO

Download the benchmark study for an in-depth look at 157 GivePanel charities across the US, UK, and Ireland The Facebook fundraising space is shifting. Understanding how to encourage greater returns from your Facebook fundraisers can be difficult to do.

Multi-Chapter Benchmarking Survey

Wild Apricot

membership Multi-Chapter-Benchmarking-Survey We''ve just launched an online survey to gain insight on multi-chapter organizations. We''re looking for staff and volunteers of chapters, affiliates and their central organizations to participate.

Nonprofit Content Marketing: Blogging  Benchmarks and Best Practices 2021


It's not surprising that 2021 is expected to be a busy year. To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online.

Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]


Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy.

2012 Nonprofit Social Networking Benchmark Report

NCE Social Media

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Research Tools Video benchmark ntc report roi YouTubeJeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. These are just a few of the takeaways from this year's benchmark report.

Insights into Collaborative Benchmarking Survey for the Social Good Sector

Connection Cafe

In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. If the benchmarking service they need (e.g.,

2 Nonprofit Benchmark Reports

Wild Apricot

Here's an overview of the 2012 Nonprofit Social Network Benchmark Report and the 2012 eNonprofit Benchmarks Study. Non-profit research

Key Insights from the 2021 M+R Benchmarks Report


2020 was a unique year for everyone. A global pandemic changed the way we live, and NGOs worked hard to keep their communities safe. Marketing and Communications Donor Management

The 2013 eNonprofit Benchmarks Study

Wild Apricot

Here are highlights of the 2013 eNonprofit Benchmarks Study. reports

2013 Membership Marketing Benchmarking Report

Wild Apricot

Here are some of the highlights of MGI''s 2013 Membership Marketing Benchmarking Report. surveys membership

Introducing the 2020 Membership Growth Report: Benchmarks and Insights for Growing Revenue and Constituents

Wild Apricot

We've put together the 2020 Membership Growth Report: Benchmarks and Insights for Growing Revenue and Constituents to learn how organizations grew their membership and revenue in 2019, so that we could share our top insights with you

Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. The 2011 Benchmarks average unsubscribe rate is 0.23%. benchmarks Data E-mail Communications

The Importance of Collaborative Benchmarking in the Nonprofit Sector

Connection Cafe

The Opportunity of Collaborative Benchmarking whitepaper from the Blackbaud Institute for Philanthropic Impact explores just that concept: How do we as a sector improve by collaboratively sharing our data? By introducing collaborative benchmarking, organizations can not only generate new ideas for improving processes, approaches, and technologies, but also guide the creation of key metrics and drive measurable change.

Benchmarks Extra: Monthly Giving


Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. If you look at the chart on page 15 of the 2011 eNonprofit Benchmarks Study , you can see that the International sector saw huge growth in online revenue from 2009 to 2010 while other nonprofits saw much slower growth.

Benchmarks for Reaching and Connecting with Millennials

Tech Soup Blog

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. Level 2: Millennial Immersion: Organizations that reach the benchmarks of this level have designed programs with active Millennial participation.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Introducing the Nonprofit Technology Benchmarking Tool


NTEN's Nonprofit Technology Benchmarking Tool is based on our annual research on technology staffing and spending. Budget budgets Data data visualization Leadership nonprofit staffing nonprofit technology nptech nten research online benchmarks Staffing technology planning IT StaffYou know there's no "one size fits all" when it comes to determining the right staffing and budgeting levels for your nonprofit.

Networked Learning Loops Through Benchmarking

Beth's Blog: How Nonprofits Can Use Social Media

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. What would be the valid benchmarking list for philanthropy?

2012 Membership Marketing Benchmarking Report

Wild Apricot

Here's a look at the 2012 Membership Marketing Benchmarking Report from MGI, as well as a reminder about our upcoming Membership Renewal Survey results and "How to" guide on membership renewal. Membership renewal; surveys

2021 M+R Benchmarks Study finds online giving to nonprofits surged by 32% in 2020

Charity Village

The post 2021 M+R Benchmarks Study finds online giving to nonprofits surged by 32% in 2020 appeared first on CharityVillage.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.

2009 e-campaigning Benchmark Report: Event & Webinar

Amy Sample Ward

Advocacy Online and Fairsay are jointly producing a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. In addition to the benchmark data, the project also includes an e-campaigning survey that has been carried by Jess Day , an independent e-campaigning consultant.

Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. 3 Benchmark Insights for Nonprofits in 2017: Note: Any industry benchmark report should be used for comparison, but it’s only one of many data points you should consider.

Annual M&R Benchmarks Study Released

Beth Kanter

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. It not only includes the data, but walks you through a process of benchmarking your nonprofit.

A Closer Look at Nonprofit Technology Benchmarks: Tech Adoption Levels


[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. As we continue taking closer looks at the nonprofit technology staffing and investments benchmarks, we'll reference Tech Adoption levels and their correlation to the benchmarks.

Nonprofit Technology Staffing and Spending Benchmarks: Take the 2011 Survey


This year's survey is streamlined in order to provide a better experience for survey participants and to focus the results on providing you and the nonprofit technology community with valuable and actionable benchmark data. We're going to provide you with benchmarks about things like: Amount of technology budget per organizational staff. And how these benchmarks compare for different sizes and types of organizations.

The 2015 Nonprofit Benchmarks Report is here!


M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. > Download the 2015 Nonprofit Benchmarks Study (and share it with your peers!) You can also check out the infographic that details key findings from the report, and create your very own infographic with your benchmarks.

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report


Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study.