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Don’t Wait to Create a Personalized Fundraising Ecosystem

NonProfit PRO

Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.

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Direct Mail Personalization Pays Off

NonProfit PRO

That simple thing is direct mail personalization. As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it.

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Top technology trends to help your association personalize the member experience

Nimble AMS

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Read our blog to discover how Nimble AMS works with associations to provide members with an amazing, personalized experience.

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Keeping the Finance Person Happy With Major Gifts

NonProfit PRO

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.

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The more you know: Salesforce Person Accounts for associations

Nimble AMS

Are you aware of the many benefi t s of Salesforce Person Accounts for your association ? If not, it’s time to discover how Person Accounts can empower your member-based organization. Person Accounts are also designed to work for associations , support a complex membership structure , and promote a connected member experience.

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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.

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Combine Virtual and In-Person Networking Before Conferences to Increase Engagement

The MatrixFiles

I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. Even though the event will be in person, Teri Carden , the founder of NDAP decided to do a digital drop-in event a week before the actual event. This will be my third NDAP event and I’m pretty excited. And as usual, many thanks to Teri for showing us the way!