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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. Yes, personalization requires data. It’s not a magic bean.

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Top 5 Ways to Personalize Nonprofit Direct Mail

NonProfit PRO

With direct mail, we can create individually personalized pieces that interest each recipient. Here are the top five personalization options.

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Direct Mail Personalization Pays Off

NonProfit PRO

That simple thing is direct mail personalization. As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it.

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Don’t Wait to Create a Personalized Fundraising Ecosystem

NonProfit PRO

Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. November 8th, 2023 at 11:00am PDT, 2:00pm EDT, 7:00pm GMT

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Personalize the Donor Experience With Marketing Automation

NonProfit PRO

With the right marketing automation tools and the right approaches, you can personalize your donors' experiences. If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.

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Moore Expands Technology Investment in Production for Hyper-Personalized Direct Mail

NonProfit PRO

Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.

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