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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Pretty cool, huh? 4) Cost / Conv.

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How to Integrate Capital Campaigns Into General Fundraising Efforts and Marketing Initiatives

NonProfit PRO

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

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Increase Donations With Strategic Direct Mail Campaigns

NonProfit PRO

With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.

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Recruiting nonprofit volunteers for legislative campaign success

EveryAction

It’s the middle of the year, and although many of you still haven’t even taken summer vacation, the time has arrived to begin planning for your 2024 state legislative campaigns. He’s right: Effective grassroots is a yearlong commitment to engaging volunteers so they are primed for action at just the right moments in your campaign.

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Supercharge Your Capital Campaign With Challenge Gifts

NonProfit PRO

If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.

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Direct Mail Innovations to Test in Your Next Nonprofit Campaign

NonProfit PRO

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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Free Tools to Maximize the Success of Your Paid Media Campaigns

NonProfit PRO

Managing successful paid advertising campaigns with tight budgets and limited resources can be challenging. Fortunately, there are several platforms with programs that offer exclusive resources to nonprofit organizations to help them further their mission.

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