2018's Best Giving Tuesday Campaigns

EveryAction

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Best Social Media Campaign: Woodstock Sanctuary. Check out the whole page to see a great example of a microsite that can be used for multiple fundraising campaigns.

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5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.

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The sgENGAGE Podcast Episode 166: Planning for a Capital Campaign

Connection Cafe

Capital campaigns. Capital campaigns can be a tremendous asset to an organization as nearly a century of their history shows. In today’s episode, we’ll explore the subject of capital campaigns in more depth with guest Amy Eisenstein, CEO and co-founder of The Capital Campaign Toolkit.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. campaigns politics trends

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GUIDE: Voter Registration Campaigns for Nonprofits

EveryAction

This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today! For more tips on navigating legal boundaries and planning a full campaign, download the complete guide below!

4 Free Campaign Tools You're Probably Forgetting

EveryAction

nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. Because Giving Tuesday is a key giving day for many in the nonprofit fundraising calendar, organizations that send a significant volume of email around these days typically have a higher average donation amount per email during that campaign, and are likely losing even more money than they realize due to low email deliverability.

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GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

By working your network and projecting your values, you can get people excited about your campaign and grow the volunteer base that you need. nonprofit campaignsIf you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

How to Combine Giving Tuesday with a Matching Fund Campaign

Wild Apricot

Amplify your fundraising efforts on Giving Tuesday by organizing a matching fund campaign. In this post, we discuss how to combine the two for maximum impact

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The New Era of Year-End Giving Campaigns

Connection Cafe

Many nonprofits rely on year-end campaigns to fund their organization. While some tried and true strategies exist, 2018 will have a twist that nonprofit organizations need to plan for as they establish their end-of-year giving campaigns. Every fundraising campaign your nonprofit engages in should have a clear, realistic goal attached to it. Is your year-end campaign going to fund something specific in the new year? Not everyone needs to know about your campaign.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection ), here are some of the ingredients you can combine to run a smart, successful campaign. Here comes the star of the meal: your campaign's donation page. campaigns

Giving Tuesday: Steps to Create a Stellar Campaign

Connection Cafe

Follow these steps to create your campaign: 1. Whether you’re large or small—whether this is your first Giving Tuesday campaign or 6 th —the point is that you must decide on your strategy. I’ve seen Giving Tuesday campaigns as simple as an email letting supporters know that ‘today is the day’ to strategic campaigns that mobilized an entire city or generated 1K donations in the first 49 minutes. Campaign updates. Share about their campaign across social media.

Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. When it comes to campaigning on facebook, the real question is page vs group. Not the best scenario for a campaigner or organizer, but it is the reality. I’d love to hear your examples of campaigning on facebook!

20 Resources for Your Year End Giving Campaign

Connection Cafe

It can be overwhelming to even think about such an extensive project, but these resources are meant to arm you with the inspiration and insight necessary to create an effective end-of-year campaign. By understanding sector trends, database insights, how to build an effective year end giving campaign, and remembering to share gratitude, you’ll arrive at the end of the year ready to engage your donors and support your mission in a big way.

Planning a Capital Campaign: The Essential First Steps

Connection Cafe

We all know that capital campaigns are some of your nonprofit’s most ambitious fundraising projects. With a higher fundraising goal and a longer timeline than other campaigns , capital campaigns simply have more on the line for your team to handle. The key to capital campaign success? With the right plan in place, your capital campaign will be equipped to anticipate potential fundraising failures down the line, as well as empower your team to fundraise effectively.

The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 1]

EveryAction

Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign.

5 Strategies to Implementing a Successful Employee Giving Campaign

Connection Cafe

Starting your own employee giving campaign is not for the faint of heart! The great news is that if done well, an employee campaign has many benefits beyond the funds raised for your programs. Before implementing any type of campaign, have the support of your hospital CEO and Foundation board members and get an approved budget. At the Southeast Health Foundation, we begin planning our campaign almost three months prior to the official campaign kickoff.

6 Reasons Your Organization Should Implement Supporter-Led Campaigns in 2017

Connection Cafe

As nonprofit leaders look ahead and think about how to significantly expand the impact of their advocacy campaigns, there is one key tactic that may be your secret to punching above your weight: Supporter-Led Campaigns. Having an empowered and effective base of grassroots supporters can be the holy grail when it comes to building large social-change campaigns. Distributed campaigning is not new. Here a 6 reasons to consider running a distributed campaign in 2017. .

Share your Multichannel Campaigns with the Nonprofit Blog Carnival

Connection Cafe

Together we’ll answer the big question: How are nonprofits using CRM and predictive analytics to successfully implement multichannel campaigns? Campaigns multichannel campaigns nonprofit blog carnivalWe want to help organizations make well-coordinated multichannel communication a reality.

End-of-Year Fundraising Campaigns that Will Rock Your World

NetWits

Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. That said, do you ever wonder, “how do I make my end-of-year fundraising campaigns stand out from the crowd?” Or “how do I execute a campaign to get the best results with my end-of-year push?”. End-of-year is a very busy time for fundraisers.

7 Steps to a Successful Year End Campaign

Connection Cafe

Here are NCLR’s seven steps to a successful year-end campaign: 1. Learn From Your Past: Take your successes and failures from last year’s campaign and use them as learning opportunities. Use these nuggets to inform the look and feel of this year’s campaign, and add some testing items (see Step 3, below). But test now, or very early in your campaign. Testing can lower your response rates, so don’t wait to do it until your most important email of the campaign.

5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. Think long term: Lastly, don’t let all the end-of-year work you’re doing now fizzle out with a two-month campaign. Start asking the question, “ If someone has given to you in the end-of-year period, when and how are you going to ask them to renew? ” Turn your two-month campaign in to a four-month campaign and design your strategy and tactics around converting newly acquired donors to longer-term donors.

Multichannel Campaigns on the Nonprofit Blog Carnival

Connection Cafe

For this month’s Nonprofit Blog Carnival, we set out to answer an important question at the heart of many, if not all, nonprofit marketing and fundraising campaigns: How are nonprofits using CRM and predictive analytics to successfully implement multichannel campaigns? Campaigns Multichannel nonprofit blog carnival

4 Unique Ways to Create a Successful Fundraising Campaign

NonProfit Hub

To execute an effective fundraising campaign, you should: Remember the middle donor. . Ready to learn more about how each of these methods can improve your next fundraising campaign? These are the contributions that make major campaigns possible and fund your largest projects. . You can either seek sponsors as specific sources of funding for a campaign or create a long-term partnership. These four best practices will help bring your next campaign to the next level.

A Guide for Planning Your #GivingTuesdayNow Campaign in 5 Days

Connection Cafe

Developing your #GivingTuesdayNow campaign doesn’t have to be complicated – and in fact, in times like this, simplicity is best. GivingTuesday has created a #GivingTuesdayNow tool kit that includes logos, graphics, banners and other images to help develop your campaign. Using official graphics will unify the look of your campaign, with others, allowing donors to visually recognize your efforts. Day 2: Announce Your #GivingTuesdayNow Campaign.

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

The rest of this post will walk you through five different experiments that illustrate simple things you can do to apply this principle to your email campaigns (and across your entire fundraising program). . One simple way that you can humanize your email campaigns is to get rid of the templates and create an email that looks like the emails you send every day to your friends, or colleagues. This is another variable you may consider testing in your next email campaign. .

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. Era of Increased Activism and Grassroots Campaigning. Our recent campaigns have generated results 200 percent and even 300 percent higher than in previous years. Then, I’ll walk you through an example of a campaign we ran recently.

Modifying P2P Campaigns When Participants Crave Social Connection

Connection Cafe

Create a fundraising campaign specific to COVID-19: If your organization has a genuine need related to the outbreak, give your supporters the opportunity to raise awareness and funds on your behalf. Bonus points if the campaign also involves something that overwhelmed parents can do with their children ! . Many have objected to the term “social distancing” given the physical and mental health ramifications of seclusion.

The Keys to Conducting Feasibility Studies for Fundraising Campaigns

Connection Cafe

I think of it as determining how much water is in the pool before you “dive in” to a fundraising campaign. Overall, the feasibility study’s objective is to determine the viability of your project before you invest significant time and money into your fundraising campaign. Specifics of your campaign initiatives and specific goals should be confirmed or refuted by the study, and hurdles should be addressed. What is important to potential investors in your campaign?

Email Campaign Tips To Inspire Millennials

TechImpact

Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM ! The post Email Campaign Tips To Inspire Millennials appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising Mobile CRM email email campaigns millennials newletters Image courtesy of The EmailADMIN.

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January #4Change Chat Topic: Campaigning

Amy Sample Ward

The January #4Change Twitter Chat will focus on the use of Twitter and other social media tools in campaigning. Campaigning can mean many different things and we want to keep the definition of the topic fairly open for this chat, in order to keep insights, resources and conversation in the Q/A format as open to valuable input as possible. Here are some ways that campaigning can be framed for the purpose of this chat: moving canvassing door to door to online networks.

A Totally Baldacious Campaign

Amy Sample Ward

Totally Baldacious is the latest campaign from The Leukemia & Lymphoma Society and it’s turning heads! Well, it’s turning them bald… “The Totally Baldacious campaign is a great way to show your love and solidarity with cancer patients while you help raise awareness and funds for cures. The Totally Baldacious campaign, though, does an excellent job making the calls to action clear, consistent, and do-able.

3 Key Elements of a Digital Campaign Plan

EveryAction

Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. It’s tough to figure out how to put it all together into a coherent, concerted, and (hopefully) successful campaign. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns.

Four inspirational social fundraising campaigns

AFP Blog

Four inspirational social fundraising campaigns : Charities and individuals are increasingly finding that social media can be a lucrative fundraising tool. Leon Ward takes a look at how some campaigns have fared so far this year. We are only four months into 2014 but already we have witnessed the incredible generosity of the UK public in a variety of social media-led campaigns

3 Nonprofit Fundraising Lessons Learned from Political Campaigns

Connection Cafe

Because of their scope and scale, US presidential campaigns are unique entities. Campaigns use not only the tried and true tactics we see every time around, but also innovate to get an edge over their competitors. With the campaign stakes high, they’re all looking for “the next big thing” to make the winning difference. It should come as no surprise then that the political campaigns often influence nonprofit best practices as well.

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Top Tips for Planning a Successful Peer-to-Peer Fundraising Campaign

Connection Cafe

In a previous article about peer-to-peer fundraising, Mark Becker, Founding Partner at Cathexis Partners, wrote about four things you should know before starting a peer-to-peer fundraising campaign. Today, I’m taking it to the next step, with tips for planning the campaign itself: Do some research. Many organizations are running peer-to-peer (P2P) fundraising campaigns. Some things to pay particular attention to: How easy is it to set up your campaign?

Nonprofit Text Messaging Campaigns That Work — BizTech

AFP Blog

Nonprofit Text Messaging Campaigns That Work — BizTech : 'via Blog this

Campaigning #4Change Recap

Amy Sample Ward

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? annanten : @rootwork list building is just a strategy to engage more folks in your campaign. ChristinasWorld : I think campaigning has to do w/achieving a particular end – not building a fb fan page, but using that page to achieve x, y or z.

Lessons in Capital Campaign Leadership: A Reflection

Connection Cafe

The subject was capital campaign leadership and the panel of speakers was comprised of three of the most influential and successful volunteer fundraisers in our community. So the title of the luncheon “Lessons in Capital Campaign Leadership” probably could have been changed to “Lessons in Nonprofit Leadership.”. Nonprofit Management AFP capital campaign leadership nonprofit board of directors

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. If these other channels are now part of your campaigns, then you have to be able to measure them, too. And that makes it tougher to improve next year’s campaign results.

3 Online Fundraising Lessons from the Obama and Romney Campaigns

NetWits

In 2008, Barack Obama used one of the most successful online marketing and … Email Marketing Interactive Online Fundraising Web Design acknowledgements email email fundraising email list growth email subscriber incentives multichannel campaigns mutli-channel Non-Profit online giving

EveryAction Acquires DonorTrends

EveryAction

EveryAction offers a best-in-class Digital, Fundraising and Organizing SaaS products, with a unified customer relationship management (CRM) platform that effectively serves large and small nonprofits, as well as campaigns through its existing NGP VAN brand. EveryAction has grown into one of the largest and fastest growing providers of Digital, Fundraising, and Organizing SaaS tools to nonprofits and progressive campaigns.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. This helps spread awareness of your #GivingTuesday campaign to all visitors. 5) Leverage user-generated content in your #GivingTuesday campaign.