Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way? MORE
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email. MORE
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. MORE
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN. MORE
Email isn’t dead. nonprofit email fundraising nonprofit technology guest post MORE
Everyone knows you have to use email to advocate for your nonprofit’s mission. has been raised through email fundraising. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. MORE
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving MORE
Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. Optimize your website homepage for email capture. MORE
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data MORE
One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . MORE
A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement. MORE
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators. MORE
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas. MORE
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability MORE
Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email Marketing Featured Fundraising MORE
Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design. MORE
I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone. MORE
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms. MORE
Email is the second most prevalent form of communication in the world today, second only to text messaging. So why, even to this day, are nonprofit corporations sturggling to fully grasp the power of the email? Image courtesy of The EmailADMIN. MORE
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency? MORE
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are. MORE
Chances are pretty good that your nonprofit uses email as a central marketing tool. But are your emails being read? If you’re unhappy with your email’s open rates, you might want to look at your design. 47% of emails are opened on mobile devices. MORE
An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . MORE
How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? However, there’s hope for those who still rely on email marketing to foster and attract business, whether from new users or tried-and-true customers. Leverage the power of transactional emails. MORE
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails? MORE
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. MORE
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design MORE
Many digital marketers are forsaking email in favor of social media campaigns, solely sharing their carefully crafted content through their preferred platforms. Ignoring your non-profit’s email marketing, however, is a huge mistake that could have detrimental consequences for your organization. The post Why Mobile Email Means Organizational Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. MORE
For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be MORE
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point. MORE
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? MORE
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. The numbers don’t lie. MORE
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). MORE
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list. MORE
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions. MORE
For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention? MORE
Your nonprofit sends out emails to either donors, constituents, members, employees, subscribers, or all of the above. Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster. MORE
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving MORE
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency. MORE
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails. MORE
The email is still one of the most, if not the most powerful marketing tool available to your nonprofit today. If your nonprofit has not been taking full advantage of that email list, now is the time to start. Don’t let them fool you. MORE
email Related Topics 
Connection Cafe
MARCH 15, 2018
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?
Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.
Connection Cafe
NOVEMBER 17, 2017
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.
NetWits
MARCH 5, 2013
Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.
Connection Cafe
JUNE 6, 2018
One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. .
NetWits
APRIL 15, 2013
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
EveryAction
MAY 15, 2017
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data
Connection Cafe
DECEMBER 14, 2016
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.
NetWits
JULY 27, 2012
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.
TechImpact
NOVEMBER 19, 2013
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.
NetWits
JANUARY 8, 2013
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design
NetWits
MARCH 6, 2013
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
Connection Cafe
OCTOBER 4, 2016
For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention?
Connection Cafe
JUNE 2, 2016
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.
TechImpact
SEPTEMBER 30, 2014
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. The numbers don’t lie.
TechImpact
MAY 5, 2014
Your nonprofit sends out emails to either donors, constituents, members, employees, subscribers, or all of the above. Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster.
EveryAction
JUNE 3, 2016
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability
TechImpact
JULY 22, 2014
Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. Optimize your website homepage for email capture.
TechImpact
APRIL 14, 2014
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission.
NetWits
NOVEMBER 29, 2011
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.
NetWits
FEBRUARY 1, 2011
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.
NetWits
DECEMBER 6, 2012
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving
NetWits
JANUARY 31, 2013
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving
EveryAction
MAY 12, 2015
Email isn’t dead. nonprofit email fundraising nonprofit technology guest post
NetWits
DECEMBER 6, 2012
If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising
NetWits
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.
TechImpact
JUNE 6, 2014
Chances are pretty good that your nonprofit uses email as a central marketing tool. But are your emails being read? If you’re unhappy with your email’s open rates, you might want to look at your design. 47% of emails are opened on mobile devices.
Connection Cafe
JANUARY 5, 2016
For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be
Everyaction
MARCH 29, 2018
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.
Connection Cafe
MAY 4, 2017
A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement.
TechImpact
SEPTEMBER 9, 2014
Email is the second most prevalent form of communication in the world today, second only to text messaging. So why, even to this day, are nonprofit corporations sturggling to fully grasp the power of the email? Image courtesy of The EmailADMIN.
Connection Cafe
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.
TechImpact
FEBRUARY 25, 2015
Many digital marketers are forsaking email in favor of social media campaigns, solely sharing their carefully crafted content through their preferred platforms. Ignoring your non-profit’s email marketing, however, is a huge mistake that could have detrimental consequences for your organization. The post Why Mobile Email Means Organizational Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
NonProfit Hub
JULY 21, 2017
Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email Marketing Featured Fundraising
EveryAction
NOVEMBER 20, 2015
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?
TechImpact
MAY 30, 2014
The email is still one of the most, if not the most powerful marketing tool available to your nonprofit today. If your nonprofit has not been taking full advantage of that email list, now is the time to start. Don’t let them fool you.
Connection Cafe
OCTOBER 13, 2015
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?
Byte Technology
JULY 28, 2016
How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? However, there’s hope for those who still rely on email marketing to foster and attract business, whether from new users or tried-and-true customers. Leverage the power of transactional emails.
NetWits
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.
TechImpact
APRIL 25, 2014
Everyone knows you have to use email to advocate for your nonprofit’s mission. has been raised through email fundraising. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue.
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