The Science Behind Engaging your Supporters

AUGUST 24, 2018

Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Once you've got something drafted, take the time to test your emails. Writing Effective Emails. Before you write your email, set your primary intention. That intention will help keep your email focused. One Email = One Idea. Pick one idea for your email and stick with it. Testing Your Emails.

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Connection Cafe

MARCH 15, 2018

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?

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The Science Behind Engaging your Supporters

SEPTEMBER 12, 2018

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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NetWits

MARCH 5, 2013

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.

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EveryAction

MAY 12, 2015

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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The Science Behind Engaging your Supporters

SEPTEMBER 12, 2018

With the personal email to notes feature, fundraisers can easily document their email conversations with donors. This feature will help you better track your email conversations with supporters, so that you have a full 360-degree view of engagements without any extra clicks.

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EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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NetWits

APRIL 15, 2013

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

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NetWits

JULY 27, 2012

In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.

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NetWits

JANUARY 8, 2013

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.

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EveryAction

APRIL 20, 2015

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

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NetWits

MARCH 6, 2013

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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EveryAction

NOVEMBER 20, 2015

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

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NetWits

DECEMBER 6, 2012

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving

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NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.

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NetWits

JANUARY 31, 2013

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

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Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. .

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Everyaction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.

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NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

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EveryAction

APRIL 28, 2015

If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why?

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Connection Cafe

DECEMBER 1, 2017

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. .

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Connection Cafe

DECEMBER 14, 2016

Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.

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Connection Cafe

JUNE 22, 2017

I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone.

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Connection Cafe

JANUARY 1, 2015

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.

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Connection Cafe

OCTOBER 13, 2015

I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?

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NetWits

FEBRUARY 1, 2011

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.

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NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.

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EveryAction

MARCH 23, 2015

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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NetWits

DECEMBER 6, 2012

If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising

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EveryAction

MAY 26, 2015

So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. There's no wild fantasies of email projected onto silly transparent screens in this post (I'm looking at you, minority report ) - just great advice we'd all do well to follow.

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NetWits

OCTOBER 23, 2012

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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TechImpact

NOVEMBER 19, 2013

Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.

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EveryAction

OCTOBER 14, 2014

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.

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NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for. It’s not right to send email without prior consent.

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Connection Cafe

JUNE 2, 2016

Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.

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Connection Cafe

APRIL 8, 2015

I’d like to challenge common practice around email segmentation. “We’re segmenting our emails by donors vs. non-donors” seems to be the go-to segmentation approach for many of the nonprofits I work with.

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Connection Cafe

OCTOBER 4, 2016

For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention?

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Connection Cafe

JANUARY 16, 2014

Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships.

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Connection Cafe

AUGUST 18, 2014

To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email.

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NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories.

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