5 Important Tips for Writing Donor-Focused Emails
DECEMBER 14, 2016
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. Be Concise.
Designing for Good #5: The Best of End-of-Year Email Campaigns
OCTOBER 4, 2016
For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there.
450 Email Subject Lines From End of Year Fundraising
JANUARY 5, 2016
Back in 2011, I started collecting all the emails that nonprofits sent me during the month of December and reviewed what was in my inbox. Steve.
400 More Email Subject Lines from End of Year Fundraising
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. Email by Date. Email by Hour. Email Frequency.
10 Ways to Lose a Donor in One Email
DECEMBER 9, 2015
We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in 1 email.
Why the rise of mobile email might hurt nonprofits
JANUARY 8, 2013
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking.
How often are you sending bulk emails?
MAY 5, 2011
How often do you send out bilk email communications? The frequency of your email blasts has a huge impact on the success of your email program.
10 Ways Nonprofits Can Send Mobile-Friendlier Email
APRIL 15, 2013
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year.
5 Important Items to Include on Your Email Sign-Up Form
JUNE 2, 2016
Why do people unsubscribe from your email? They send too much email. Start with your email sign-up form. 4) Privacy Information.
Don’t Overlook this Piece of Your Mobile Email Strategy.
AUGUST 18, 2014
To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. So try this.
One Email Tactic Nonprofits Need to Steal From Brand Marketers
MARCH 6, 2013
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually.
10 (Totally Awesome) Email Newsletters for Nonprofit Professionals
NOVEMBER 20, 2015
email CultureYou know that person in the office who seems to hear about everything first?
Email Campaign Tips To Inspire Millennials
NOVEMBER 19, 2013
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? Follow up.
How to Send More Fundraising Emails and Maintain Conversion Rates
OCTOBER 20, 2014
billion emails sent from July 2013-June 2014. According to the report, nonprofits sent a whopping 72% more appeal emails. Register here!
8 Tips To Make Your Nonprofit’s Emails More Clickable
MARCH 24, 2014
Think about how many emails you receive on a daily basis. What does your nonprofit do to drive email interaction? Very few, right?
Do’s and Don’ts for Your Next Email Fundraising Appeal
JUNE 24, 2015
Email is the killer app for online fundraising. Every nonprofit should be using email to both cultivate donors and make fundraising asks.
300 More Email Subject Lines from End of Year Fundraising
JANUARY 1, 2014
This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. Email by Date.
How to Win at Email
MARCH 24, 2017
An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before clicking delete. Taking time to spruce up your emails can do wonders. Work your email magic! Email Marketing Feature
6 Tips for Creating Engaging Email Newsletters
JANUARY 25, 2017
A regularly scheduled email newsletter keeps your audience updated and helps you build a lasting connection with subscribers. Happy sending!
Is Donors vs. NonDonors the Best Way to Segment Email?
APRIL 8, 2015
I’d like to challenge common practice around email segmentation. But should it be? What are they passionate about? How Did We Get Here?
Last-Minute Boosts to Late-December Fundraising Emails
DECEMBER 16, 2014
Here are four last-minute tips to boost your December fundraising emails: Say More Than “Dec. On Dec. Make a compelling ask and use Dec.
3 Key Pieces in an Engaging Email Campaign
AUGUST 9, 2013
Nonprofits can learn from email campaigns corporate marketers are sending. As a result, email expectations have changed. How to Test.
Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Email fundraising ideas you can’t miss.
7 Steps To Effective Nonprofit Email Marketing
APRIL 14, 2014
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Dedicate space for email signup.
20 Email Fundraising Best Practices
SEPTEMBER 22, 2016
Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices.
How To Write Effective Emails
FEBRUARY 1, 2011
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content?
10 Ways to Sabotage Your Year-End Emails
DECEMBER 6, 2012
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Here are 10 things to avoid.
4 Fundraising Email Blunders You Should Avoid At All Costs
DECEMBER 1, 2016
The most effective strategy to raise money online is with fundraising emails (email revenue grew by 25% in 2015).
5 Proven Tips for Building Your Nonprofits Email List
JULY 27, 2012
In fact, email is still the number-one way to connect with your supporters. How do you drive visitors to sign up for your email list?
4 Easy Email Tests to Start Today
AUGUST 4, 2011
Are you testing your email messages (i.e. Email has a unique advantage over direct mail. In your next email appeal, test two stories.
4 Critical Components to Your Nonprofits Email Marketing Strategy
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. Know the purpose of your list. Keep a laser focus on growing your list.
The 6 Most Important Email Series for Nonprofit Marketing
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. You want to
The Power of the Email Address
JULY 22, 2014
Te value of the email address can not be understated. The email is your digital avenue to a potential donor, volunteer, or even employee.
Why Email Still Matters To Nonprofit Marketing
SEPTEMBER 30, 2014
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. Keep it short.
The Anatomy of an Email Sign-up Thank You Page
NOVEMBER 20, 2012
The placement of the email sign-up box is always a consideration when designing … Content Marketing Email Marketing Interactive Social Media Uncategorized Web Design email eMail marketing engagement relationship management
The Size Of Your Housefile May be Hindering Your Email Deliverability
MAY 29, 2014
As fundraisers, we put a lot of stock into email housefiles. For years, we believed online revenue correlated to the number of emails on file.
Best Practices to Increase Email Conversions
NOVEMBER 1, 2016
There are a lot of strategies that go into a well-developed and successful email marketing program. Email Marketing Online Fundraising
The Science of Email
MARCH 5, 2013
Successful use of email for communication is both an art and a science.
The Big 3: SEO, Email and Social
FEBRUARY 2, 2011
Email Communication. Email is Alive and Well! At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010.
Who Knew There was so Much to Email?
JUNE 19, 2012
I was there to share what I’ve learned about engaging email campaigns. As a result, emails expectations have changed. Testing.