INDUSTRY INSIGHTS YOUR PEERS ARE READING
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way? MORE
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign MORE
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email. MORE
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. MORE
Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability MORE
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN. MORE
Email isn’t dead. nonprofit email fundraising nonprofit technology guest post MORE
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. MORE
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving MORE
Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Once you've got something drafted, take the time to test your emails. Writing Effective Emails. Before you write your email, set your primary intention. That intention will help keep your email focused. One Email = One Idea. Pick one idea for your email and stick with it. Testing Your Emails. MORE
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data MORE
One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . MORE
Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories. MORE
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators. MORE
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas. MORE
Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. So, how can your email campaigns stand out? MORE
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability MORE
If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why? MORE
Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design. MORE
I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone. MORE
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms. MORE
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency? MORE
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are. MORE
An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . MORE
To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email. MORE
Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ). MORE
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails? MORE
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. MORE
I’d like to challenge common practice around email segmentation. “We’re segmenting our emails by donors vs. non-donors” seems to be the go-to segmentation approach for many of the nonprofits I work with. MORE
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design MORE
Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships. MORE
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point. MORE
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? MORE
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). MORE
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list. MORE
For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising MORE
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions. MORE
Your nonprofit sends out emails to either donors, constituents, members, employees, subscribers, or all of the above. Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster. MORE
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving MORE
Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for. It’s not right to send email without prior consent. MORE
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency. MORE
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails. MORE
email Related Topics 
Connection Cafe
MARCH 15, 2018
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?
NetWits
MARCH 5, 2013
Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.
NetWits
APRIL 30, 2012
Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design.
EveryAction
MAY 12, 2015
Email isn’t dead. nonprofit email fundraising nonprofit technology guest post
Connection Cafe
NOVEMBER 17, 2017
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.
NetWits
APRIL 15, 2013
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
NetWits
JULY 27, 2012
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.
EveryAction
APRIL 20, 2015
Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability
EveryAction
MAY 15, 2017
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data
NetWits
MARCH 6, 2013
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
The Science Behind Engaging your Supporters
NOVEMBER 15, 2018
For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising
EveryAction
JUNE 3, 2016
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability
EveryAction
NOVEMBER 20, 2015
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?
NetWits
NOVEMBER 29, 2011
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.
NetWits
DECEMBER 6, 2012
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving
NetWits
JANUARY 31, 2013
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving
Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.
NetWits
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.
NetWits
FEBRUARY 1, 2011
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.
Connection Cafe
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.
EveryAction
APRIL 28, 2015
If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why?
NetWits
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.
Connection Cafe
OCTOBER 13, 2015
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?
NetWits
DECEMBER 6, 2012
If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising
Connection Cafe
DECEMBER 14, 2016
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.
EveryAction
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.
Connection Cafe
JUNE 22, 2017
I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone.
The Science Behind Engaging your Supporters
AUGUST 24, 2018
Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Once you've got something drafted, take the time to test your emails. Writing Effective Emails. Before you write your email, set your primary intention. That intention will help keep your email focused. One Email = One Idea. Pick one idea for your email and stick with it. Testing Your Emails.
Connection Cafe
DECEMBER 1, 2017
An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. .
Everyaction
MARCH 29, 2018
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.
NetWits
OCTOBER 23, 2012
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign
TechImpact
NOVEMBER 19, 2013
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.
NetWits
JUNE 30, 2011
Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for. It’s not right to send email without prior consent.
NetWits
AUGUST 4, 2011
Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories.
Connection Cafe
JANUARY 16, 2014
Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships.
Connection Cafe
FEBRUARY 12, 2019
Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ).
Connection Cafe
AUGUST 9, 2013
Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. So, how can your email campaigns stand out?
Connection Cafe
APRIL 8, 2015
I’d like to challenge common practice around email segmentation. “We’re segmenting our emails by donors vs. non-donors” seems to be the go-to segmentation approach for many of the nonprofits I work with.
Connection Cafe
AUGUST 18, 2014
To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email.
TechImpact
APRIL 14, 2014
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission.
Connection Cafe
JUNE 2, 2016
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.
Connection Cafe
JUNE 6, 2018
One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. .
TechImpact
MAY 5, 2014
Your nonprofit sends out emails to either donors, constituents, members, employees, subscribers, or all of the above. Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster.
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