Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. In this webinar, John Miller and I reviewed Return Path’s latest report on the Hidden Metrics of Deliverability (spoiler alert – nonprofit/educational organizations don’t fare as well) and provided a variety of tips on getting more emails to the inbox. In addition, there is potentially more time between when supporters engage with email (e.g.,

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Now, mobile phones are used to check emails.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. Four Terms.

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How to Create the Perfect Email List

NonProfit Hub

One of the best ways to do that is email marketing. . For every $1 spent on email marketing, you can expect to make at least $42 back. . With emails come useful email lists. Why Are Email Lists So Important? How to Nurture Your Email Lists.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission. email digital fundraising

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. While many senders were in the “spray and pray” mindset, Gmail was quietly setting the stage for the next era in email marketing and flipped the switch during the most critical time of year for many nonprofit organizations.

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Marketing: Why Email Strategy Is Important for B2B Business?

Connection Cafe

Email campaigns are the platform and bedrock for any email marketing effort to engage businesses with their customers and build relationships. To harness the power of outbound email marketing, use a sound strategy to increase your business conversion rates.

The Yin and Yang of Building Email Lists

Connection Cafe

Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today. This led to acquisition tactics like iPad giveaway contests, buying lists and hiding unsubscribe buttons and practices of “email blasts”.

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Almost everyone in this country who uses the internet at all has an email account, whether they access it by phone, tablet or laptop. . You don’t have to be online when an email arrives for it to reach you — you can see it hours or days later. .

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How To Capture More Email Subscribers


That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Other ways you can attract more email subscribers.

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The Ultimate Guide For Building An Email List

Connection Cafe

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . In the case of building an email list, landing pages will serve as a way to collect email addresses. Growing your email list won’t happen overnight but the payoff is huge.

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The Science of Email


Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results. Email Marketing email marketing tips nonprofit email fundraising nonprofit marketing npEXPERTS Online marketing

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. emails sent and an open rate of 18.03%, 2017 Giving Tuesday revenue still took a big hit due to spam. givingtuesday deliverability email

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6 Reasons to Rethink Your Email Newsletter


Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter. It’s been proven time and again that the more links you have in an email, the worse they perform.

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

If you would prefer to watch the recording from June 16 and receive the notes rather than wait until September 16 – please email Heather Mansfield to make the request. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •

Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . These tips can help you step up your email campaigns and make sure you’re getting the most from your fundraising efforts. . Email.

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Why nonprofits should send cold emails


Editor’s note: Wiza is offering its Pro account for free (with 100 email credits) to any nonprofit. Y ou may have heard about about the tactic of sending cold emails , but you’ve written it off as a marketing strategy for your organization. Why try the cold email approach?

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Fundraising email guide – Tailored templates to get donations

Whole Whale

When giving season comes around, nonprofits are in overdrive, working to increase donations with fundraising emails so meaningful work can be done in the new year. In that moment, nothing sounds better than just sending out some automated, one-size-fits-all fundraising emails.

Do’s and Don’ts of Email Marketing During a Crisis

NonProfit Hub

Nonprofit email marketing during a crisis can be a tough task. Should we send more emails? Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” Do’s of email marketing during a crisis.

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4 Ways Canadian Charities Can Improve Email Fundraising in 2019

Connection Cafe

Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ). This post will look at four ways Canadian charities can improve their email fundraising in 2019 but first, briefly, why it’s important that they do. The Size and Quality of Your Email List Is the Leading Indicator of Your Ability to Raise Money Online.

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10 Email Resolutions for the New Year


Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Here are some insights, trends, and the complete list of email subject lines. Email by Date. Once again there was a familiar pattern of an email crescendo leading up to December 31st. Most emails were sent between Monday and Thursday of the week.

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . Key Principle: People don’t give to email machines, they give to people. . They don’t give to emails, or to donation systems. Today’s fundraising emails are over-designed.

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5 Expert Opinions on the Future of Email Fundraising


Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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5 Proven Tips for Building Your Nonprofits Email List


In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Long Island Children’s Museum has “Join Our Email List” at the top of their website. When you have a specific area on your website to connect with your users, be sure to include your email list there. How do you drive visitors to sign up for your email list?

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Five Signs You Should Double Opt-In Your Emails


Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Making sure that your email has a nice, branded header and that it’s responsive for any screen size is a good place to start. Well the same holds true for email. Remember, your readers are inundated with email.

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5 Reasons Sponsors Ignore Your Emails

Connection Cafe

Email is a fabulous tool to help warm up cold calls…except when it isn’t! They send out 1,000 emails and hear nothing back. I have had excellent results using email to help open doors and I see truly horrible examples of email marketing every day. Let’s talk about why nobody is replying to your emails. A well-written email (assuming no warm introduction, of course). The focus of your email is to build rapport and get a phone call.

How Email Marketing Can Help (or Hurt) Your Fundraising

Nonprofit Marketing Insights by GlobalOwls

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. In this guide, we’ll walk through the qualities of email marketing and how those characteristics can help or hurt your fundraising efforts.

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10 Ways Nonprofits Can Send Mobile-Friendlier Email


Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). But if you’re not yet sending responsive design emails , what can you do right now to be mobile-friendly? iPhones resize your email to fit within its screen. Keep emails under 102KB.

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

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Email 101 – Scan, Delete, Read, Repeat.

Connection Cafe

I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. Even my work email is starting to clog up with emails from blogs I have subscribed to in hopes that I’d be able to find time each day for some “professional-development”. Though technically not “junk”, these emails don’t hold mandatory meeting invites, questions from clients or project updates that are my responsibility to read.

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The sgENGAGE Podcast Episode 132: Creating an Email Welcome Series

Connection Cafe

An email welcome series is different from a thank-you email, a newsletter, or other types of ordinary supporter email communications. Getting the email welcome series right can take effort, and it may be more important than you think.

Why the rise of mobile email might hurt nonprofits


As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive designThis may not be good news for nonprofits.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. Your constituents now expect to receive relevant and interesting information in every email. So, how can your email campaigns stand out? I’m then more likely to read your next email. How to Personalize Your Emails.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study


Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

9 Automated Email Examples To Help You Cultivate Nonprofit Relationships


So why are you still doing the heavy lifting when it comes to email marketing ? The days of emailing your supporters one by one or spending hours sending thank you notes are gone. Here are the automated email examples we’ll cover: Welcome email. Happy birthday email.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships. The risk this poses is if most emails ask for something, people may start tuning out everything. To help, here are: 9 Underutilized Emails to Improve Donor Retention.

Don’t Overlook this Piece of Your Mobile Email Strategy.

Connection Cafe

To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. But that assumes constituents are opening your email. When it comes to nonprofit fundraising appeals , only 12% of emails are actually opened. Many nonprofits include “ Having trouble viewing this email?

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How to Win at Email

NonProfit Hub

An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before clicking delete. Taking time to spruce up your emails can do wonders. Work your email magic! If you look at all the elements of an email, you’ll find that about half of them exist on the outside of the email. Email isn’t a one-size-fits-all situation.

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What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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How to Track Sender’s IP from Email Address

Find the free stuff

Do you know that you can easily get someone’s IP from their email address? Well, in this article, you will get a quick guide on how to do it through different email providers. The post How to Track Sender’s IP from Email Address appeared first on

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