[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

If you would prefer to watch the recording from June 16 and receive the notes rather than wait until September 16 – please email Heather Mansfield to make the request. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. 1) 69% of nonprofits worldwide regularly publish an email newsletter. 7% send their email newsletters via BCC.

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Email #1: Introduce the Campaign. Email #2: Follow Up With Unengaged Donors . 10 Giving Tuesday Email Templates.

10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).

How To Build Relationships With A Storytelling Welcome Email Series


One great way to do that is through a welcome email series that is created to engage new donors or constituents right away. What is a welcome email series? A welcome email series helps you stay top of mind and builds trust with first-time donors. Email #1: Thank the donor.

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms.

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Big Email Change Is Coming: Is Your Nonprofit Ready?


On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. To ascertain that, divide the emails clicked by the emails sent.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission. email digital fundraising

Email Marketing for Nonprofits: An Essential Guide


Developing a solid email marketing program is absolutely essential to building a reliable, revenue-generating fundraising department. The post Email Marketing for Nonprofits: An Essential Guide appeared first on Nonprofit Blog.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. You see, if the email doesn’t get opened, you get no donations. Take your time on your email subject line.

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What Apple’s privacy changes mean for email open rates


Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” Blog Posts email technology

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The Busy Fundraisers Guide to Picking a Nonprofit Email Provider


Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? .

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How To Capture More Email Subscribers


That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Other ways you can attract more email subscribers.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. How will iOS 15 impact email marketing? Email Opens + User IPs.

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Nonprofit Email Marketing Benchmarks 2021


Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

The Science of Email


Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results. Email Marketing email marketing tips nonprofit email fundraising nonprofit marketing npEXPERTS Online marketing

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6 Reasons to Rethink Your Email Newsletter


Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter. It’s been proven time and again that the more links you have in an email, the worse they perform.

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. emails sent and an open rate of 18.03%, 2017 Giving Tuesday revenue still took a big hit due to spam. givingtuesday deliverability email

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7 Email Marketing Myths That Are Hurting Your Fundraising Efforts


Does hitting the Send button on an email blast to your list make your pits sweat? It makes my pits sweat too, and I have a healthy obsession with writing emails. . You could make a few typos, offend someone, send too many emails, or land in the Spam folder.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Now, mobile phones are used to check emails.

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5 Proven Tips for Building Your Nonprofits Email List


In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Long Island Children’s Museum has “Join Our Email List” at the top of their website. When you have a specific area on your website to connect with your users, be sure to include your email list there. How do you drive visitors to sign up for your email list?

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Why nonprofits should send cold emails


Editor’s note: Wiza is offering its Pro account for free (with 100 email credits) to any nonprofit. Y ou may have heard about about the tactic of sending cold emails , but you’ve written it off as a marketing strategy for your organization. Why try the cold email approach?

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5 Expert Opinions on the Future of Email Fundraising


Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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10 Email Resolutions for the New Year


Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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How to Move Facebook Followers to Your Nonprofit Email List

Get Fully Funded

Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You might be surprised to learn that email is a more reliable way to reach your supporters and build relationships with them. Email can be personalized.

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9 Automated Email Examples To Help You Cultivate Nonprofit Relationships


So why are you still doing the heavy lifting when it comes to email marketing ? The days of emailing your supporters one by one or spending hours sending thank you notes are gone. Here are the automated email examples we’ll cover: Welcome email. Happy birthday email.

10 Ways Nonprofits Can Send Mobile-Friendlier Email


Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). But if you’re not yet sending responsive design emails , what can you do right now to be mobile-friendly? iPhones resize your email to fit within its screen. Keep emails under 102KB.

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26 Sample Email Subject Lines For Your Fundraising Campaign


He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. But nothing is as important as getting the email subject line right; it’s what gets people to open your email in the first place.

Five Signs You Should Double Opt-In Your Emails


Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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Why the rise of mobile email might hurt nonprofits


As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive designThis may not be good news for nonprofits.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study


Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

How to Write Fundraising Emails That Get Results

Get Fully Funded

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in.

How to Manage Negative Comments on Email + Social Media

Media Cause

What to do about agitators, arguers and the misinformed on your email list and social media—and how to manage negative comments. An email is finally approved and hits inboxes. And remember: If they don’t want to be on your email list, you don’t want them there, either. .

One Email Tactic Nonprofits Need to Steal From Brand Marketers


Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time managementBut, what if it didn’t have to be that way?

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How to Write Fundraising Emails That Hook Readers

The Storytelling Non-profit

When I talk to other non-profit professionals about email fundraising, many of the questions I get asked boil down to how to capture and keep people’s attention. Understanding how to write fundraising emails that hook readers can be a game changer. I love writing this part of the email.

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6 Ways to Effectively Manage Donor Email Communications


Effective email management saves time spent on daily tasks to improve the success of your communications. Successful email marketing also engages your entire Read More ». Nonprofit communications managers wear many hats a day.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.

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The Obama Way to Getting More Results From Email Marketing


Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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Raise More By Avoiding “One Size Fits All” Email Appeals


The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience.

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Keep Better Contact Records with the Personal Email to Notes Feature


With the personal email to notes feature, fundraisers can easily document their email conversations with donors. Instead of copying and pasting email text into contact records, the ‘Personal Email to Notes’ feature will allow you to push the text of your Outlook, Gmail or other email communications with your supporter automatically into the supporter's EveryAction contact record. The body of the email will be recorded as a note.

How to Write Emails That Your Donors Will Actually Open


Yet when done right, email is the most reliable funding stream for any nonprofit. Learning how to optimize an email that your donor is actually going to open, read, and respond to is crucial to your organization’s success.