[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

If you would prefer to watch the recording from June 16 and receive the notes rather than wait until September 16 – please email Heather Mansfield to make the request. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •

Crafting Clear Marketing Communication with Pardot Email Preference Centers

Cloud 4 Good

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. Prospects can access this page by clicking an Email Preference link in your Pardot emails, typically found in the email footer.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. 1) 69% of nonprofits worldwide regularly publish an email newsletter. 7% send their email newsletters via BCC.

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

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Sponsorship Emails That Convert 

The Sponsorship Collective

Everyone knows how to write an email nowadays, right? You type something into a subject line, add a few paragraphs to the body, maybe double-check that the recipient’s email address is correct, and voila. Your email is ready to go through cyberspace to the other person.

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[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

If you would prefer to watch the recording from August 18 and receive the notes rather than wait until January 26 – please email Heather Mansfield to make the request. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Email #1: Introduce the Campaign. Email #2: Follow Up With Unengaged Donors . 10 Giving Tuesday Email Templates.

3 Keys to a Successful GivingTuesday Email Campaign


Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Make first-time donors feel welcome with a personalized thank-you email.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).

Improve your email engagement metrics: 3 tips for nonprofits

Charity Navigator

When the average donor retention rate sits around 45 percent , every email your nonprofit sends can make the difference between an engaged donor and one who churns or lapses. donor retention donors email engagement Fundraising nonprofit fundraising

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms.

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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Copywriting Direct Mail E-mail direct mail Email WritingEach is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission. email digital fundraising

Get More Gifts From Your Email Subscribers


The post Get More Gifts From Your Email Subscribers appeared first on Bloomerang

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An Example of a Really Great Event Registration Email Confirmation

The MatrixFiles

The event itself was lovely, but what I want to highlight today are the wonderful emails that I received after registering for the event. Usually, I get a nice, neutral, thank you email confirming my registration and payment. My takeaway is this: revisit your event confirmation emails.

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts.

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The Science of Email


Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results. Email Marketing email marketing tips nonprofit email fundraising nonprofit marketing npEXPERTS Online marketing

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How To Build Relationships With A Storytelling Welcome Email Series


One great way to do that is through a welcome email series that is created to engage new donors or constituents right away. What is a welcome email series? A welcome email series helps you stay top of mind and builds trust with first-time donors. Email #1: Thank the donor.

6 Amazing Tips for Asking for Donations with Emails


If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. Where are your nonprofit’s emails going?

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Big Email Change Is Coming: Is Your Nonprofit Ready?


On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. To ascertain that, divide the emails clicked by the emails sent.

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6 Reasons to Rethink Your Email Newsletter


Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter. It’s been proven time and again that the more links you have in an email, the worse they perform.

Email Marketing for Nonprofits: Best Practices

Media Cause

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Your emails should always tie back to your mission in some way. Make the purpose of your email obvious to readers.

How To Capture More Email Subscribers


That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Other ways you can attract more email subscribers.

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[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. emails sent and an open rate of 18.03%, 2017 Giving Tuesday revenue still took a big hit due to spam. givingtuesday deliverability email

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Nonprofit Email Marketing Benchmarks 2021


Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

What Apple’s privacy changes mean for email open rates


Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” Blog Posts email technology

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The Busy Fundraisers Guide to Picking a Nonprofit Email Provider


Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? .

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. How will iOS 15 impact email marketing? Email Opens + User IPs.

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5 Proven Tips for Building Your Nonprofits Email List


In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Long Island Children’s Museum has “Join Our Email List” at the top of their website. When you have a specific area on your website to connect with your users, be sure to include your email list there. How do you drive visitors to sign up for your email list?

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5 Expert Opinions on the Future of Email Fundraising


Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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Why You Should Send More End-Of-Year Fundraising Emails Than You Usually Do


And because nonprofits like yours see a significant increase in the number of donations during the last month of the year, that means sending more emails than you normally do. . Why you should send more emails than you usually do. People miss a lot of emails.

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How to Execute Your Peer-to-Peer Email Communications Plan

NonProfit PRO

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention.

10 Email Resolutions for the New Year


Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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Why nonprofits should send cold emails


Editor’s note: Wiza is offering its Pro account for free (with 100 email credits) to any nonprofit. Y ou may have heard about about the tactic of sending cold emails , but you’ve written it off as a marketing strategy for your organization. Why try the cold email approach?

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10 Ways Nonprofits Can Send Mobile-Friendlier Email


Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). But if you’re not yet sending responsive design emails , what can you do right now to be mobile-friendly? iPhones resize your email to fit within its screen. Keep emails under 102KB.

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4 Necessary Emails to Steward Your P2P Fundraisers

NonProfit PRO

This free guide lays out the four types of emails you need to send your fundraisers to ensure your next peer-to-peer campaign is a success. Use these frameworks to create compelling emails that will recruit, activate, engage and retain supporters.

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Why the rise of mobile email might hurt nonprofits


As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive designThis may not be good news for nonprofits.

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Five Signs You Should Double Opt-In Your Emails


Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. You see, if the email doesn’t get opened, you get no donations. Take your time on your email subject line.

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7 Email Marketing Myths That Are Hurting Your Fundraising Efforts


Does hitting the Send button on an email blast to your list make your pits sweat? It makes my pits sweat too, and I have a healthy obsession with writing emails. . You could make a few typos, offend someone, send too many emails, or land in the Spam folder.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study


Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

How to Move Facebook Followers to Your Nonprofit Email List

Get Fully Funded

Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You might be surprised to learn that email is a more reliable way to reach your supporters and build relationships with them. Email can be personalized.

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