email - Nonprofit Technology

5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

NOVEMBER 3, 2023

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

Personal

Personal email Strategy Nonprofit

How to Execute Your Peer-to-Peer Email Communications Plan

NonProfit PRO

MARCH 9, 2022

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

email

email Communication Attention Audience

Top 4 Strategies to Engage New Supporters Through Email

NonProfit PRO

MAY 1, 2023

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

email

email Strategy Support Feeds

Webinars

Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

JUNE 24, 2023

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. 1) Design Design in email accessibility is particularly important for ensuring that individuals of all abilities can effectively access, comprehend, and engage with email content.

Accessibility

Accessibility email Practice Ratio

How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

Primary learning outcomes will focus on: Strategies to optimize how your website and CRM can work together to create a seamless generosity experience 🌐 Practical tactics to easily and efficiently integrate your website, email, and CRM software 📊 How to consistently reinforce your brand story throughout the online giving experience 🔑 (..)

Donor

‘The Nonprofit Email Report’ Evaluated Thousands of Email Campaigns: Here’s What You Need to Know

NonProfit PRO

APRIL 12, 2023

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

email

email Evaluation Campaign Report

4 Techniques to Improve Nonprofit Email Response

NonProfit PRO

FEBRUARY 23, 2024

Enhance the effectiveness of your organization's fundraising emails by spotlighting impact goals. Here are four tips to get started, and stand out from the crowd.

Technique

Technique email Tips Nonprofit

5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

JULY 7, 2022

We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. 1) Email Deliverability 101. Most sources agree that there are about 330 billion emails sent globally every single day, which comes out to 3.5 million emails per second. That is a LOT of email.

email

email NPO gMail Spam

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email

email Marketing Data Digital

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

email

email Marketing Donation Strategy

5 Ways to Give Your Nonprofit’s Email Newsletter a Makeover

NonProfit PRO

SEPTEMBER 21, 2023

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

Newsletter

Newsletter email Giving News

What to Know About Email Marketing Software for Nonprofits

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

Software

Software email Marketing Mind

4 Tactics to Strengthen Your Nonprofit Email Calls to Action

NonProfit PRO

MARCH 15, 2024

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

Action

Action email Campaign Nonprofit

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

NonProfit PRO

NOVEMBER 16, 2021

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Let’s look at how peer-to-peer email timing levers vary for each event type. Timing also varies by type of event, which breaks down into four categories.

email

email Communication Time Fundraising

Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

JUNE 28, 2022

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

Mail

Mail email Channel Donor

Email Deliverability Guide—What Nonprofits Need to Know

NonProfit PRO

OCTOBER 26, 2022

Email deliverability isn't something many of us consider.until our emails are labeled as spam. Check out our tips to ensure your emails land in inboxes where they belong. Download the Email Deliverability Guide today!

email

email Guide Spam Tips

Data Axle Nonprofit Launches Email Cooperative Data Directly Connected to Donation Activity

NonProfit PRO

FEBRUARY 28, 2024

Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.

Data

Data email Activism Activities

Why You Should Mail and Email Your Donors More Often and More Strategically

NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

Mail

Mail email Donor Nonprofit

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

JANUARY 10, 2022

But email is still king. There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few.

email

email Content Fundraising Create

[Free Mini Webinar] How to Grow Your Nonprofit’s Email List

Nonprofit Tech for Good

OCTOBER 22, 2023

Date: Wednesday, January 10, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials.

email

email Free Social Media Method

10 Email Marketing Best Practices for Nonprofits [Updated for 2024]

Nonprofit Tech for Good

DECEMBER 15, 2023

According to the Global Trends in Giving Report , 26% of online donors say that email is the tool that most inspires them to give while 25% say social media, 17% website, and 13% print. In fact, email messaging raises 14% of all online revenue.

email

email Practice Marketing Social Media

Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy

Policy Google email Spam

Yapla, Cakemail Partner to Change Email Marketing for Nonprofits Worldwide

NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

email

email Marketing Newsletter Change

The NonProfit Voice Ep 78: Best Practices to Improve Your Nonprofit’s Email Engagement

NonProfit PRO

MAY 31, 2023

Cherian Koshy of Merit America and Tim Sarrantonio of Neon One join the NonProfit Voice to discuss email benchmarks for the nonprofit sector.

Voice

Voice email Benchmark Practice

How to Nail Your Year-End Fundraising Emails

NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

email

email Fundraising Money Raise

[Free Mini Webinar] 8 Ways to Grow Your Nonprofit’s Email List

Nonprofit Tech for Good

SEPTEMBER 18, 2024

Date: Wednesday, December 4, 2024 Time: 1 pm ET / 10 am PT (20 minutes) Cost: Free Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials.

email

email Free Method Social Media

Add a Monthly Gift Ask to Your Welcome Email Series

NonProfit PRO

OCTOBER 6, 2022

Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. To improve retention, you simply must get that second gift from your donor as soon as possible. Those organizations that do that are ahead of the curve.

Gift

Gift email Retention Research

Never Visit, Call, Write or Email a Major Donor

NonProfit PRO

JANUARY 31, 2022

How does your donor like to be communicated with? It’s not about how do you or your organization like to communicate — but how does your donor want to be communicated with, that best suits them? Knowing how your donor wants to engage will unlock a new level of relationship with them.

Donor

Donor email Relationship Communication

Use Social Media to Spark Your Fundraising As Gmail Rolls Out New Email Deliverability Guidelines

NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

gMail

gMail Guidelines Social Media email

Announcing the 2023 Nonprofit Tech for Good Report!

Nonprofit Tech for Good

FEBRUARY 1, 2023

Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector. << View Report >> Email address not required! The survey was promoted online in 2021 and 2022 and completed by nonprofit professionals from 116 countries. <<

Tech

Tech Report Social Media Survey

Meta used pirated books to train its AI models, and there are emails to prove it

TechSpot

FEBRUARY 8, 2025

The authors have obtained internal company emails in which Meta employees openly discussed "torrenting" well-known archives of pirated content to train more powerful AI models. The lawsuit filed by Sarah Silverman, Richard Kadrey, and other writers and rights holders against Meta may be entering its most critical phase. Read Entire Article

Model

Model Training Train email

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

SEPTEMBER 16, 2020

The required three webinars are: Website & Email Best Practices for Nonprofits. Request your certificate via email at the end of the third webinar from Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good. Online Fundraising Best Practices for Nonprofits. Social Media Best Practices for Nonprofits.

Tech

Tech Digital Marketing Fundraising

5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

DECEMBER 27, 2024

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 2) Require a double opt-in subscription process for your email list(s).

Practice

Practice Spam Plugin Nonprofit

How to Write a Newsletter Your Members Will Actually Want to Read + 16 Ideas to Use in Your Next Email

Wild Apricot

SEPTEMBER 10, 2024

Discover how to write compelling newsletters with our expert tips and 16 engaging ideas to make your next email irresistible and valuable to your audience. Looking to create newsletters that capture your members' attention?

Newsletter

Newsletter email Ideas Attention

43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

APRIL 27, 2023

Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. See also OptInMonster.

Digital

Digital Tools Marketing Resource

[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

OCTOBER 2, 2021

How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. A discussion on why nonprofits must prioritize website, email, and social media security – and how to do so. << A practical analysis of which social media trends are worth the time and financial investment.

Trend

Trend Digital Marketing Fundraising

5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

FEBRUARY 13, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 2) Require a double opt-in subscription process for your email list(s).

Practice

Practice Spam Plugin Nonprofit

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

JUNE 1, 2020

The required three webinars are: Website & Email Best Practices for Nonprofits. Request your certificate via email at the end of the third webinar from Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good. Online Fundraising Best Practices for Nonprofits. Social Media Best Practices for Nonprofits.

Tech

Tech Digital Marketing Fundraising

[DATA] 11 Must-Know Stats About Nonprofit Websites

Nonprofit Tech for Good

MARCH 31, 2021

Once submitted, you will be provided instant access all the data covering website and email communications, online fundraising tools, social media, and productivity and security software. To receive future updates about of the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 6% use Wix.

Websites

Websites Stats Data NGO

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

OCTOBER 22, 2020

This series would consist of a string of emails tailored to respond to the engagement medium. This engagement series of emails would continue for a definite period. 5) Engage new donors into an online stewardship email series. The culmination of this email cultivation series must be with the aim of converting to donors.

Social Media

Social Media Donor Media Social

7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

OCTOBER 1, 2020

Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. This will keep your emails concise and focused. Examples: Make a second gift.

Retention

Retention Donor Gift Rate

Don’t Wait to Create a Personalized Fundraising Ecosystem

NonProfit PRO

MAY 22, 2023

Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.

Personal

Personal Create Fundraising email

How Nonprofits Can Grow Their Following on Social Media

Nonprofit Tech for Good

FEBRUARY 25, 2023

2) Include social media icons in your email newsletter. If we moved the icons higher in our newsletter, the click-through rate would increase, but the featured content in our newsletter takes precedence over the desire to convert email subscribers into social media followers. Another idea is to use QR codes in print campaigns.

Social Media

Social Media Media Social Newsletter

8 Must-Have Integrations for Your Nonprofit CRM

Nonprofit Tech for Good

APRIL 13, 2020

If you’re sending individual emails to your donors, don’t stop. But DO open up a whole new communication channel with bulk emails. The payment processing name everyone knows.

Integration

Integration Alexa Paypal Virtual

5 Email Personalization Strategies for Nonprofits

How to Execute Your Peer-to-Peer Email Communications Plan

Webinars

Trending Sources

Top 4 Strategies to Engage New Supporters Through Email

Webinars

A Guide to Email Accessibility Best Practices for Nonprofits

How to Design a Seamless & Personalized Digital Donor Journey

‘The Nonprofit Email Report’ Evaluated Thousands of Email Campaigns: Here’s What You Need to Know

4 Techniques to Improve Nonprofit Email Response

5 Ways to Power Up Your Nonprofit Email Deliverability

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Utilize an Email Marketing Strategy to Drive More Donations

5 Ways to Give Your Nonprofit’s Email Newsletter a Makeover

What to Know About Email Marketing Software for Nonprofits

4 Tactics to Strengthen Your Nonprofit Email Calls to Action

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

Direct Mail or Email? Win Over Donors With Both Channels

Email Deliverability Guide—What Nonprofits Need to Know

Data Axle Nonprofit Launches Email Cooperative Data Directly Connected to Donation Activity

Why You Should Mail and Email Your Donors More Often and More Strategically

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

[Free Mini Webinar] How to Grow Your Nonprofit’s Email List

10 Email Marketing Best Practices for Nonprofits [Updated for 2024]

Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

Yapla, Cakemail Partner to Change Email Marketing for Nonprofits Worldwide

The NonProfit Voice Ep 78: Best Practices to Improve Your Nonprofit’s Email Engagement

How to Nail Your Year-End Fundraising Emails

[Free Mini Webinar] 8 Ways to Grow Your Nonprofit’s Email List

Add a Monthly Gift Ask to Your Welcome Email Series

Never Visit, Call, Write or Email a Major Donor

Use Social Media to Spark Your Fundraising As Gmail Rolls Out New Email Deliverability Guidelines

Announcing the 2023 Nonprofit Tech for Good Report!

Meta used pirated books to train its AI models, and there are emails to prove it

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

5 Cybersecurity Best Practices for Your Nonprofit

How to Write a Newsletter Your Members Will Actually Want to Read + 16 Ideas to Use in Your Next Email

43 Digital Marketing Tools & Resources for Nonprofits

[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

5 Cybersecurity Best Practices for Your Nonprofit

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

[DATA] 11 Must-Know Stats About Nonprofit Websites

6 Tips on How to Use Social Media to Acquire New Donor Prospects

7 Ways Nonprofits Can Automate Donor Retention

Don’t Wait to Create a Personalized Fundraising Ecosystem

How Nonprofits Can Grow Their Following on Social Media

8 Must-Have Integrations for Your Nonprofit CRM

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