EveryAction

NOVEMBER 15, 2018

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission. email digital fundraising

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EveryAction

NOVEMBER 5, 2018

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. emails sent and an open rate of 18.03%, 2017 Giving Tuesday revenue still took a big hit due to spam. givingtuesday deliverability email

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Connection Cafe

MARCH 15, 2018

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. In this webinar, John Miller and I reviewed Return Path’s latest report on the Hidden Metrics of Deliverability (spoiler alert – nonprofit/educational organizations don’t fare as well) and provided a variety of tips on getting more emails to the inbox. In addition, there is potentially more time between when supporters engage with email (e.g.,

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EveryAction

SEPTEMBER 12, 2018

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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EveryAction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter. It’s been proven time and again that the more links you have in an email, the worse they perform.

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NetWits

MARCH 5, 2013

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results. Email Marketing email marketing tips nonprofit email fundraising nonprofit marketing npEXPERTS Online marketing

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EveryAction

SEPTEMBER 12, 2018

With the personal email to notes feature, fundraisers can easily document their email conversations with donors. Instead of copying and pasting email text into contact records, the ‘Personal Email to Notes’ feature will allow you to push the text of your Outlook, Gmail or other email communications with your supporter automatically into the supporter's EveryAction contact record. The body of the email will be recorded as a note.

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EveryAction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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Nonprofit Tech for Good

AUGUST 13, 2020

If you would prefer to watch the recording from June 16 and receive the notes rather than wait until September 16 – please email Heather Mansfield to make the request. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •

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Connection Cafe

OCTOBER 1, 2019

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. While many senders were in the “spray and pray” mindset, Gmail was quietly setting the stage for the next era in email marketing and flipped the switch during the most critical time of year for many nonprofit organizations.

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EveryAction

MAY 12, 2015

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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NetWits

APRIL 15, 2013

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). But if you’re not yet sending responsive design emails , what can you do right now to be mobile-friendly? iPhones resize your email to fit within its screen. Keep emails under 102KB.

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NetWits

JULY 27, 2012

In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Long Island Children’s Museum has “Join Our Email List” at the top of their website. When you have a specific area on your website to connect with your users, be sure to include your email list there. How do you drive visitors to sign up for your email list?

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Connection Cafe

SEPTEMBER 9, 2019

Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today. This led to acquisition tactics like iPad giveaway contests, buying lists and hiding unsubscribe buttons and practices of “email blasts”.

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Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Almost everyone in this country who uses the internet at all has an email account, whether they access it by phone, tablet or laptop. . You don’t have to be online when an email arrives for it to reach you — you can see it hours or days later. .

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NetWits

JANUARY 8, 2013

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive designThis may not be good news for nonprofits.

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NonProfit Hub

APRIL 3, 2020

One of the best ways to do that is email marketing. . For every $1 spent on email marketing, you can expect to make at least $42 back. . With emails come useful email lists. This gives you the ability to reach out individually to them while they can receive emails that are more in line with the services they would like to know more about or donate. . Why Are Email Lists So Important? How to Nurture Your Email Lists. Email Marketing Featured

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NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . These tips can help you step up your email campaigns and make sure you’re getting the most from your fundraising efforts. . Email.

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EveryAction

APRIL 20, 2015

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 20, 2020

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. In this guide, we’ll walk through the qualities of email marketing and how those characteristics can help or hurt your fundraising efforts.

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NetWits

MARCH 6, 2013

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. Content Marketing Email Marketing Online Fundraising #nptech communication email eMail marketing fundraising fundraising events nonprofit online giving relationship management stewardship time managementBut, what if it didn’t have to be that way?

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Connection Cafe

DECEMBER 1, 2017

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . In the case of building an email list, landing pages will serve as a way to collect email addresses. Growing your email list won’t happen overnight but the payoff is huge.

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NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Take a look and see if you can adopt some of these methods to improve your email marketing strategy. Email Frequency. If you have email recipients on the verge of unsubscribing, you can offer other communication methods. Your emails must be optimized.

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NetWits

OCTOBER 23, 2012

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.

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NonProfit Hub

JULY 24, 2020

Nonprofit email marketing during a crisis can be a tough task. Should we send more emails? Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” Do’s of email marketing during a crisis.

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EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. The report details why nonprofit fundraising emails end up in spam folders, how much damage spam can do on #GivingTuesday and during the end-of-year fundraising push, and offers tips from our expert on reducing your spam rate. Why analyze email deliverability? billion emails last year alone.

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EveryAction

NOVEMBER 20, 2015

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it.

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NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience.

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NetWits

DECEMBER 6, 2012

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online givingHere are 10 things to avoid.

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Wild Apricot

OCTOBER 7, 2020

Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns GivingTuesday is coming up on December 1, 2020.

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NetWits

JANUARY 31, 2013

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

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NetWits

NOVEMBER 20, 2012

The placement of the email sign-up box is always a consideration when designing … Content Marketing Email Marketing Interactive Social Media Uncategorized Web Design email eMail marketing engagement relationship management

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EveryAction

OCTOBER 14, 2014

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.

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Connection Cafe

FEBRUARY 12, 2019

Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ). This post will look at four ways Canadian charities can improve their email fundraising in 2019 but first, briefly, why it’s important that they do. The Size and Quality of Your Email List Is the Leading Indicator of Your Ability to Raise Money Online.

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NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Make sure to check out these email fundraising ideas.

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NetWits

FEBRUARY 1, 2011

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are. Here are some basic rules you can follow to ensure that your email message gets across to your supporters each and every time. What is likely to make your supporters open your email?

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Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . Key Principle: People don’t give to email machines, they give to people. . They don’t give to emails, or to donation systems. Today’s fundraising emails are over-designed.

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NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry.

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Connection Cafe

JANUARY 1, 2015

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Here are some insights, trends, and the complete list of email subject lines. Email by Date. Once again there was a familiar pattern of an email crescendo leading up to December 31st. Most emails were sent between Monday and Thursday of the week.

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Nonprofit Tech for Good

FEBRUARY 18, 2020

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. • How to integrate social media into your website and email communications. Tips for growing your email list. << Date: Wednesday, April 1, 2020.

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NetWits

DECEMBER 6, 2012

If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising

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Connection Cafe

APRIL 12, 2019

Email is a fabulous tool to help warm up cold calls…except when it isn’t! They send out 1,000 emails and hear nothing back. I have had excellent results using email to help open doors and I see truly horrible examples of email marketing every day. Let’s talk about why nobody is replying to your emails. A well-written email (assuming no warm introduction, of course). The focus of your email is to build rapport and get a phone call.

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