The Science of Email

NetWits

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. Today, email is about engagement and not quantity.

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?

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The Yin and Yang of Building Email Lists

Connection Cafe

Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today.

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5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.

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Why the rise of mobile email might hurt nonprofits

NetWits

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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How to Keep Your Email Subscribers Engaged

NonProfit Hub

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Email Frequency. Your emails must be optimized.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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10 Ways to Sabotage Your Year-End Emails

NetWits

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).

4 Ways Canadian Charities Can Improve Email Fundraising in 2019

Connection Cafe

Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ).

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

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5 Reasons Sponsors Ignore Your Emails

Connection Cafe

Email is a fabulous tool to help warm up cold calls…except when it isn’t! They send out 1,000 emails and hear nothing back. I have had excellent results using email to help open doors and I see truly horrible examples of email marketing every day.

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

The Science Behind Engaging your Supporters

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising

Top 24 Email Protocols

Eric Jacobsen Blog

Here is some great email protocol advice from Kory Kogon, Adam Merrill and Leena Rinne, authors of the book, The 5 Choices: The Path To Extraordinary Productivity : Consciously decide if an email really needs to be sent. Respond to incoming emails within twenty-four hours.

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How To Write Effective Emails

NetWits

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.

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Zoho Email Customer Support

Find the free stuff

Get help from Zoho email customer service by dialing the support phone number(toll-free). Zoho Email Customer Support Zoho Mail services were launched by Zoho Corporation. The post Zoho Email Customer Support appeared first on PhreeSite.com.

400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.

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4 Critical Components to Your Nonprofits Email Marketing Strategy

NetWits

I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.

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Increase your Email Revenue by 20% on December 31st

NetWits

If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms.

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5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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Top 5 Nonprofit Email Newsletter Mistakes

John Haydon

According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. But while most nonprofits spend lots of resources writing their email newsletters, many that I talk to aren’t using it […].

The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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The Obama Way to Getting More Results From Email Marketing

NetWits

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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Email Campaign Tips To Inspire Millennials

TechImpact

Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.

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10 Reasons Your Email Appeal is Being Ignored

NetWits

Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for. It’s not right to send email without prior consent.

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Email 101 – Scan, Delete, Read, Repeat.

Connection Cafe

I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?

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4 Easy Email Tests to Start Today

NetWits

Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories.

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The Ultimate Guide For Building An Email List

Connection Cafe

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. .

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