Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.

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Nonprofit Email Design: 20 Tips for More Effective Emails


Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design.

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Trending Sources

4 Critical Components to Your Nonprofits Email Marketing Strategy


I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.

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Raise More By Avoiding “One Size Fits All” Email Appeals


The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.

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Why the rise of mobile email might hurt nonprofits


As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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Designing for Good #5: The Best of End-of-Year Email Campaigns

Connection Cafe

For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention?

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5 Proven Tips for Building Your Nonprofits Email List


In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.

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450 Email Subject Lines From End of Year Fundraising

Connection Cafe

For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be

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One Email Tactic Nonprofits Need to Steal From Brand Marketers


Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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Email Campaign Tips To Inspire Millennials


Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.

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10 Ways to Lose a Donor in One Email

Connection Cafe

We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in 1 email. As you make the final preparations to your EOY campaign, here are 10 things to avoid in the appeal email.

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Email 101 – Scan, Delete, Read, Repeat.

Connection Cafe

I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?

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8 Tips To Make Your Nonprofit’s Emails More Clickable


Think about how many emails you receive on a daily basis. Here 8 simple tricks to help your nonprofit’s emails receiving more interaction, more often. What does your nonprofit do to drive email interaction? Send your email’s from an actual name.

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10 (Totally Awesome) Email Newsletters for Nonprofit Professionals


email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever

Connection Cafe

I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone.

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

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How to Win at Email

NonProfit Hub

An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before clicking delete. Taking time to spruce up your emails can do wonders. Work your email magic! If you look at all the elements of an email, you’ll find that about half of them exist on the outside of the email. Email isn’t a one-size-fits-all situation.

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7 Steps To Effective Nonprofit Email Marketing


Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission.

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Don’t Overlook this Piece of Your Mobile Email Strategy.

Connection Cafe

To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email.

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How To Write Effective Emails


Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.

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5 Important Items to Include on Your Email Sign-Up Form

Connection Cafe

Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.

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10 Ways to Sabotage Your Year-End Emails


I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving

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4 Easy Email Tests to Start Today


Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories.

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The Anatomy of an Email Sign-up Thank You Page


The placement of the email sign-up box is always a consideration when designing … Content Marketing Email Marketing Interactive Social Media Uncategorized Web Design email eMail marketing engagement relationship management

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The Power of the Email Address


Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. Optimize your website homepage for email capture.

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Why Email Still Matters To Nonprofit Marketing


According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. The numbers don’t lie.

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Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email Marketing Featured Fundraising

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. 9 Underutilized Retention Emails.

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The 6 Most Important Email Series for Nonprofit Marketing


An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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The Big 3: SEO, Email and Social


Email Communication. Email is Alive and Well! At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010. million emails sent every second. The point to remember here is that email communication is a mainstay in the lives of a lot of people.

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The Science of Email


Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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How to Create Powerful Email Drip Campaigns for Your Nonprofit

John Haydon

You probably already know that email is one of the most effective digital channels for fundraising and donor retention. Email is also powerful for nurturing relationships with peer-to-peer fundraisers. What is an Email Drip Campaign? Email Marketing

6 Tips for Creating Engaging Email Newsletters

NonProfit Hub

Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. What are your nonprofit email newsletter objectives? Email Marketing Featured

Who Knew There was so Much to Email?


I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.

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Do’s and Don’ts for Your Next Email Fundraising Appeal

Connection Cafe

Email is the killer app for online fundraising. Every nonprofit should be using email to both cultivate donors and make fundraising asks. In this article, we present some important do’s and don’ts when sending out fundraising appeals via email: 1.

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20 Email Fundraising Best Practices


Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices. Is your nonprofit struggling to raise money online? You’re not alone.

Why Do Your Email Recipients Unsubscribe?


Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email descriptions.

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300 More Email Subject Lines from End of Year Fundraising

Connection Cafe

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. My email vault continues to grow each year — like some vast hoard under a mountain. Here are some insights, trends, and the complete list of email subject lines.

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