Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.

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The Science of Email

NetWits

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. .

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.

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Email Campaign Tips To Inspire Millennials

TechImpact

Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.

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Why the rise of mobile email might hurt nonprofits

NetWits

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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Designing for Good #5: The Best of End-of-Year Email Campaigns

Connection Cafe

For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention?

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5 Important Items to Include on Your Email Sign-Up Form

Connection Cafe

Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.

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Why Email Still Matters To Nonprofit Marketing

TechImpact

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. The numbers don’t lie.

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Jump Start Nonprofit Email Marketing With 5 Quick Tips

TechImpact

Your nonprofit sends out emails to either donors, constituents, members, employees, subscribers, or all of the above. Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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The Power of the Email Address

TechImpact

Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. Optimize your website homepage for email capture.

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7 Steps To Effective Nonprofit Email Marketing

TechImpact

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.

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How To Write Effective Emails

NetWits

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.

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10 Ways to Sabotage Your Year-End Emails

NetWits

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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Increase your Email Revenue by 20% on December 31st

NetWits

If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

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Infographic: A How-To Guide To Making Responsive Email Designs

TechImpact

Chances are pretty good that your nonprofit uses email as a central marketing tool. But are your emails being read? If you’re unhappy with your email’s open rates, you might want to look at your design. 47% of emails are opened on mobile devices.

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450 Email Subject Lines From End of Year Fundraising

Connection Cafe

For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be

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6 Reasons to Rethink Your Email Newsletter

Everyaction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.

What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement.

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Everything You Need to Know About Email Graphics

TechImpact

Email is the second most prevalent form of communication in the world today, second only to text messaging. So why, even to this day, are nonprofit corporations sturggling to fully grasp the power of the email? Image courtesy of The EmailADMIN.

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.

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Why Mobile Email Means Organizational Success

TechImpact

Many digital marketers are forsaking email in favor of social media campaigns, solely sharing their carefully crafted content through their preferred platforms. Ignoring your non-profit’s email marketing, however, is a huge mistake that could have detrimental consequences for your organization. The post Why Mobile Email Means Organizational Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email Marketing Featured Fundraising

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Infographic: 10 Ways To Optimize Your Nonprofit’s Emails

TechImpact

The email is still one of the most, if not the most powerful marketing tool available to your nonprofit today. If your nonprofit has not been taking full advantage of that email list, now is the time to start. Don’t let them fool you.

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Email 101 – Scan, Delete, Read, Repeat.

Connection Cafe

I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?

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Attention Getters: Tips for Effective Email Marketing

Byte Technology

How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? However, there’s hope for those who still rely on email marketing to foster and attract business, whether from new users or tried-and-true customers. Leverage the power of transactional emails.

4 Critical Components to Your Nonprofits Email Marketing Strategy

NetWits

I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.

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Infographic: 2014 Nonprofit Email Benchmark Report

TechImpact

Everyone knows you have to use email to advocate for your nonprofit’s mission. has been raised through email fundraising. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue.