3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%.

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Five Signs You Should Double Opt-In Your Emails

EveryAction

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?

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6 Reasons to Rethink Your Email Newsletter

EveryAction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.

Keep Better Contact Records with the Personal Email to Notes Feature

EveryAction

With the personal email to notes feature, fundraisers can easily document their email conversations with donors. This feature will help you better track your email conversations with supporters, so that you have a full 360-degree view of engagements without any extra clicks.

The Science of Email

NetWits

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. Today, email is about engagement and not quantity.

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The Yin and Yang of Building Email Lists

Connection Cafe

Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today.

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5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.

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Why the rise of mobile email might hurt nonprofits

NetWits

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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10 Email Resolutions for the New Year

EveryAction

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

How to Create the Perfect Email List

NonProfit Hub

One of the best ways to do that is email marketing. . For every $1 spent on email marketing, you can expect to make at least $42 back. . With emails come useful email lists. Why Are Email Lists So Important? How to Nurture Your Email Lists.

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One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

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The Ultimate Guide For Building An Email List

Connection Cafe

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. .

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.

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10 Ways to Sabotage Your Year-End Emails

NetWits

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving

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Do’s and Don’ts of Email Marketing During a Crisis

NonProfit Hub

Nonprofit email marketing during a crisis can be a tough task. Should we send more emails? Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” Do’s of email marketing during a crisis.

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4 Ways Canadian Charities Can Improve Email Fundraising in 2019

Connection Cafe

Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ).

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

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How To Write Effective Emails

NetWits

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. .

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.

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5 Reasons Sponsors Ignore Your Emails

Connection Cafe

Email is a fabulous tool to help warm up cold calls…except when it isn’t! They send out 1,000 emails and hear nothing back. I have had excellent results using email to help open doors and I see truly horrible examples of email marketing every day.

4 Critical Components to Your Nonprofits Email Marketing Strategy

NetWits

I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.

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How to Keep Your Email Subscribers Engaged

NonProfit Hub

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Email Frequency. Your emails must be optimized.

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Increase your Email Revenue by 20% on December 31st

NetWits

If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).

5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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Top 5 Nonprofit Email Newsletter Mistakes

John Haydon

According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. But while most nonprofits spend lots of resources writing their email newsletters, many that I talk to aren’t using it […].

Zoho Email Customer Support

Find the free stuff

Get help from Zoho email customer service by dialing the support phone number(toll-free). Zoho Email Customer Support Zoho Mail services were launched by Zoho Corporation. The post Zoho Email Customer Support appeared first on PhreeSite.com.

Email Campaign Tips To Inspire Millennials

TechImpact

Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.

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