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The Science of Email
NetWits
MARCH 5, 2013
Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.
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Landing Your Emails – Expert Email Deliverability Tips
Connection Cafe
MARCH 15, 2018
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?
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5 Expert Opinions on the Future of Email Fundraising
EveryAction
MAY 12, 2015
Email isn’t dead. nonprofit email fundraising nonprofit technology guest post
10 Ways Nonprofits Can Send Mobile-Friendlier Email
NetWits
APRIL 15, 2013
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
5 Proven Tips for Building Your Nonprofits Email List
NetWits
JULY 27, 2012
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.
Simple Ways to Analyze Nonprofit Email Performance
Connection Cafe
NOVEMBER 17, 2017
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.
Why the rise of mobile email might hurt nonprofits
NetWits
JANUARY 8, 2013
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design
One Email Tactic Nonprofits Need to Steal From Brand Marketers
NetWits
MARCH 6, 2013
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
New Email Study Reveals Nonprofit Spam Rates Soared in 2016
EveryAction
MAY 15, 2017
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data
4 Tactics to Maximize Email Deliverability Inbox Placement Rates
Connection Cafe
OCTOBER 1, 2019
The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. Today, email is about engagement and not quantity.
How to Keep Your Email Subscribers Engaged
NonProfit Hub
JANUARY 14, 2020
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Email Frequency. Your emails must be optimized.
2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands
EveryAction
JUNE 3, 2016
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability
10 (Totally Awesome) Email Newsletters for Nonprofit Professionals
EveryAction
NOVEMBER 20, 2015
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?
Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.
The Yin and Yang of Building Email Lists
Connection Cafe
SEPTEMBER 9, 2019
Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today.
10 Ways to Sabotage Your Year-End Emails
NetWits
DECEMBER 6, 2012
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving
[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
FEBRUARY 18, 2020
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.
2012 Year-End Fundraising Email Analysis
NetWits
JANUARY 31, 2013
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving
3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]
The Science Behind Engaging your Supporters
NOVEMBER 15, 2018
For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising
10 Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
FEBRUARY 12, 2020
Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).
Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
NetWits
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.
How To Write Effective Emails
NetWits
FEBRUARY 1, 2011
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.
400 More Email Subject Lines from End of Year Fundraising
Connection Cafe
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.
4 Critical Components to Your Nonprofits Email Marketing Strategy
NetWits
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.
Should Nonprofits Focus on Email or Facebook?
Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.
Email 101 – Scan, Delete, Read, Repeat.
Connection Cafe
OCTOBER 13, 2015
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?
Increase your Email Revenue by 20% on December 31st
NetWits
DECEMBER 6, 2012
If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising
5 Important Tips for Writing Donor-Focused Emails
Connection Cafe
DECEMBER 14, 2016
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.
The 6 Most Important Email Series for Nonprofit Marketing
EveryAction
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.
Top 5 Nonprofit Email Newsletter Mistakes
John Haydon
MARCH 13, 2015
According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. But while most nonprofits spend lots of resources writing their email newsletters, many that I talk to aren’t using it […].
How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever
Connection Cafe
JUNE 22, 2017
I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone.
Email Campaign Tips To Inspire Millennials
TechImpact
NOVEMBER 19, 2013
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.
The Obama Way to Getting More Results From Email Marketing
NetWits
OCTOBER 23, 2012
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign
10 Reasons Your Email Appeal is Being Ignored
NetWits
JUNE 30, 2011
Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for. It’s not right to send email without prior consent.
The sgENGAGE Podcast Episode 132: Creating an Email Welcome Series
Connection Cafe
JANUARY 30, 2020
An email welcome series is different from a thank-you email, a newsletter, or other types of ordinary supporter email communications. Getting the email welcome series right can take effort, and it may be more important than you think.
The Ultimate Guide For Building An Email List
Connection Cafe
DECEMBER 1, 2017
An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. .
4 Easy Email Tests to Start Today
NetWits
AUGUST 4, 2011
Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories.
9 Underutilized Emails that Improve Donor Retention
Connection Cafe
JANUARY 16, 2014
Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships.
3 Key Pieces in an Engaging Email Campaign
Connection Cafe
AUGUST 9, 2013
Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. So, how can your email campaigns stand out?
Don’t Overlook this Piece of Your Mobile Email Strategy.
Connection Cafe
AUGUST 18, 2014
To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email.
Is Donors vs. NonDonors the Best Way to Segment Email?
Connection Cafe
APRIL 8, 2015
I’d like to challenge common practice around email segmentation. “We’re segmenting our emails by donors vs. non-donors” seems to be the go-to segmentation approach for many of the nonprofits I work with.
7 Steps To Effective Nonprofit Email Marketing
TechImpact
APRIL 14, 2014
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission.
6 Reasons to Rethink Your Email Newsletter
Everyaction
MARCH 29, 2018
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.
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