5 Important Tips for Writing Donor-Focused Emails
DECEMBER 14, 2016
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.
Nonprofit Email Design: 20 Tips for More Effective Emails
APRIL 30, 2012
Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design.
4 Critical Components to Your Nonprofits Email Marketing Strategy
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.
Raise More By Avoiding “One Size Fits All” Email Appeals
NOVEMBER 29, 2011
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.
Why the rise of mobile email might hurt nonprofits
JANUARY 8, 2013
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design
10 Ways Nonprofits Can Send Mobile-Friendlier Email
APRIL 15, 2013
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
450 Email Subject Lines From End of Year Fundraising
JANUARY 5, 2016
For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be
5 Proven Tips for Building Your Nonprofits Email List
JULY 27, 2012
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.
400 More Email Subject Lines from End of Year Fundraising
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.
One Email Tactic Nonprofits Need to Steal From Brand Marketers
MARCH 6, 2013
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
10 Ways to Lose a Donor in One Email
DECEMBER 9, 2015
We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in 1 email. As you make the final preparations to your EOY campaign, here are 10 things to avoid in the appeal email.
Email 101 – Scan, Delete, Read, Repeat.
OCTOBER 13, 2015
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?
Email Campaign Tips To Inspire Millennials
NOVEMBER 19, 2013
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.
10 (Totally Awesome) Email Newsletters for Nonprofit Professionals
NOVEMBER 20, 2015
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?
8 Tips To Make Your Nonprofit’s Emails More Clickable
MARCH 24, 2014
Think about how many emails you receive on a daily basis. Here 8 simple tricks to help your nonprofit’s emails receiving more interaction, more often. What does your nonprofit do to drive email interaction? Send your email’s from an actual name.
What Gmail’s New Settings Mean for Your Nonprofit Email Strategy
MAY 4, 2017
A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement.
How to Win at Email
MARCH 24, 2017
An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before clicking delete. Taking time to spruce up your emails can do wonders. Work your email magic! If you look at all the elements of an email, you’ll find that about half of them exist on the outside of the email. Email isn’t a one-size-fits-all situation.
5 Important Items to Include on Your Email Sign-Up Form
JUNE 2, 2016
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.
Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.
6 Tips for Creating Engaging Email Newsletters
JANUARY 25, 2017
Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. What are your nonprofit email newsletter objectives? Email Marketing Featured
7 Steps To Effective Nonprofit Email Marketing
APRIL 14, 2014
Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission.
Don’t Overlook this Piece of Your Mobile Email Strategy.
AUGUST 18, 2014
To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email.
How To Write Effective Emails
FEBRUARY 1, 2011
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.
10 Ways to Sabotage Your Year-End Emails
DECEMBER 6, 2012
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving
20 Email Fundraising Best Practices
SEPTEMBER 22, 2016
Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices. Is your nonprofit struggling to raise money online? You’re not alone.
4 Easy Email Tests to Start Today
AUGUST 4, 2011
Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. In your next email appeal, test two stories.
The Power of the Email Address
JULY 22, 2014
Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. Optimize your website homepage for email capture.
4 Fundraising Email Blunders You Should Avoid At All Costs
DECEMBER 1, 2016
The most effective strategy to raise money online is with fundraising emails (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to sent qualified prospects to your donation page.
The 6 Most Important Email Series for Nonprofit Marketing
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.
Why Email Still Matters To Nonprofit Marketing
SEPTEMBER 30, 2014
According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. The numbers don’t lie.
How to Send More Fundraising Emails and Maintain Conversion Rates
OCTOBER 20, 2014
billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. 9 Underutilized Retention Emails.
The Anatomy of an Email Sign-up Thank You Page
NOVEMBER 20, 2012
The placement of the email sign-up box is always a consideration when designing … Content Marketing Email Marketing Interactive Social Media Uncategorized Web Design email eMail marketing engagement relationship management
Do’s and Don’ts for Your Next Email Fundraising Appeal
JUNE 24, 2015
Email is the killer app for online fundraising. Every nonprofit should be using email to both cultivate donors and make fundraising asks. In this article, we present some important do’s and don’ts when sending out fundraising appeals via email: 1.
The Science of Email
MARCH 5, 2013
Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.
How To Stop Your Nonprofit’s After Hours Email Habit
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 4, 2017
Email is a depersonalized channel of communications because you don’t see the effect you’re having on the person receiving the email. The research study found that the expectation of assumed availability is what exhausts people and the anticipation of work creates stress that can lead to burnout.
300 More Email Subject Lines from End of Year Fundraising
JANUARY 1, 2014
This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. My email vault continues to grow each year — like some vast hoard under a mountain. Here are some insights, trends, and the complete list of email subject lines.
The Big 3: SEO, Email and Social
FEBRUARY 2, 2011
Email Communication. Email is Alive and Well! At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010. million emails sent every second. The point to remember here is that email communication is a mainstay in the lives of a lot of people.
Who Knew There was so Much to Email?
JUNE 19, 2012
I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.
Best Practices to Increase Email Conversions
NOVEMBER 1, 2016
There are a lot of strategies that go into a well-developed and successful email marketing program. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. Email Marketing Online Fundraising
Why Do Your Email Recipients Unsubscribe?
MARCH 9, 2011
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email descriptions.