Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way? MORE
And according to recent poll s, some 62% of people check their work email while on vacation. Others fear they will have millions of emails piling up and find themselves compulsively reading and responding to email during a holiday break, ironically to reduce stress. MORE
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign MORE
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email. MORE
Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability MORE
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN. MORE
Email isn’t dead. nonprofit email fundraising nonprofit technology guest post MORE
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. MORE
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving MORE
Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. They changed their email address. Email mistypes happen. Set up an email series to try and engage them! MORE
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data MORE
One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . MORE
A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement. MORE
Well, here’s the trick: clean out your inbox, subscribe to some key emails that you actually enjoy (emails that you enjoy - there is such a thing!), email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it. MORE
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators. MORE
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas. MORE
Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " So, try some sends where you just email the active folks. MORE
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability MORE
If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why? MORE
Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email Marketing Featured Fundraising MORE
Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design. MORE
I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone. MORE
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms. MORE
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency? MORE
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are. MORE
An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . MORE
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails? MORE
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. MORE
One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. MORE
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design MORE
For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be MORE
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point. MORE
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? MORE
Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate. MORE
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). MORE
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list. MORE
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions. MORE
For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention? MORE
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving MORE
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency. MORE
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails. MORE
email Related Topics 
Connection Cafe
MARCH 15, 2018
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?
Connection Cafe
NOVEMBER 17, 2017
But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. It’s an important tool for maintaining a healthy email file. Four Terms.
Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.
NetWits
MARCH 5, 2013
Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.
EveryAction
MAY 15, 2017
The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data
NetWits
APRIL 30, 2012
Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. Email Design.
Connection Cafe
DECEMBER 1, 2017
An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. .
NetWits
APRIL 15, 2013
Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
NetWits
JULY 27, 2012
In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.
Connection Cafe
JUNE 22, 2017
I had email copy ready to go for either a Clinton or a Trump win. Here’s how social listening resulted in our most successful nonprofit email campaign: The insight we gained through social listening required a significant change in our me ssaging timeline and tone.
Connection Cafe
DECEMBER 14, 2016
Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.
EveryAction
NOVEMBER 20, 2015
email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?
NetWits
JANUARY 8, 2013
As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design
Everyaction
MARCH 29, 2018
Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.
EveryAction
APRIL 20, 2015
Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability
EveryAction
AUGUST 1, 2016
Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. They changed their email address. Email mistypes happen. Set up an email series to try and engage them!
NetWits
MARCH 6, 2013
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
Connection Cafe
JUNE 2, 2016
Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email Descriptions.
Connection Cafe
OCTOBER 4, 2016
For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there. How did we decide which emails were the best? The hold : How successfully does the email keep our attention?
Everyaction
JANUARY 29, 2018
Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.
NetWits
NOVEMBER 29, 2011
The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.
NetWits
FEBRUARY 1, 2011
Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are.
NetWits
DECEMBER 6, 2012
I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving
NetWits
JANUARY 31, 2013
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving
NetWits
DECEMBER 6, 2012
If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising
NetWits
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.
Connection Cafe
JANUARY 5, 2016
For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be
Beth's Blog: How Nonprofits Can Use Social Media
JULY 23, 2018
And according to recent poll s, some 62% of people check their work email while on vacation. Others fear they will have millions of emails piling up and find themselves compulsively reading and responding to email during a holiday break, ironically to reduce stress.
Connection Cafe
MAY 4, 2017
A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. The single most important issue for nonprofit email marketers is engagement.
Connection Cafe
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.
EveryAction
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.
EveryAction
JUNE 22, 2016
Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " So, try some sends where you just email the active folks.
EveryAction
APRIL 28, 2015
If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why?
NonProfit Hub
JULY 21, 2017
Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email Marketing Featured Fundraising
Everyaction
JULY 18, 2018
Well, here’s the trick: clean out your inbox, subscribe to some key emails that you actually enjoy (emails that you enjoy - there is such a thing!), email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it.
TechImpact
NOVEMBER 19, 2013
Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Image courtesy of The EmailADMIN.
EveryAction
OCTOBER 14, 2014
One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.
NetWits
JULY 27, 2011
I’ve been deep in the world of email marketing for the past few months. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry. As I mentioned above, you should let people know about your email list at every touch point.
Connection Cafe
OCTOBER 13, 2015
I actually have three, and all three (much like yours, I’d guess) are inundated with emails every single day—much of it unwanted or unread. With these “other” emails, I have a choice – to read or not to read. It makes you wonder: Are your supporters reading your emails?
NetWits
OCTOBER 23, 2012
Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign
INDUSTRY INSIGHTS YOUR PEERS ARE READING
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