Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

If you haven’t identified these website goals and tracked them in Google Analytics to determine when, where, and how often they’re occurring, you’ll never know how your website is truly performing. What Google Analytics Goals Should a Nonprofit Track?

Even More Benefits to Tracking Outcomes

Connection Cafe

And our resident outcomes expert Michelle DiSabato has helped us understand the benefits of outcomes measurement, tracking and reporting and the role outcomes play in driving collaboration between funders and grantees.

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Trending Sources

11 Time Tracking Software Tools Nonprofits Swear By

Wild Apricot

If you're looking for a better way to fill out time sheets, here are 11 easy-to-use (and free) time tracking software tools that can completely automate the process for you. Time-Tracking

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Tracking Data for Small Colleges

Connection Cafe

Tracking important data is one of those key functions that all nonprofits should be doing at some level. What is the realistic time that I or we can spend on tracking with all our other duties? For those who are already tracking data, ask yourselves what is this data providing me?

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5 Google Analytics Stats To Track Fundraising Success


Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them.

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How Will Tracking Outcomes Help Your Organization’s Story?

Connection Cafe

our journey to tracking outcomes and results began and we started to ask ourselves tough questions like: Who is different because of our grants and what is different for them? Back in my days as a Corporate Funder, I was routinely asked to provide giving details for our organization.

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3 Social Media Metrics Every Non-profit Should Track


So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. But we’ve got to start thinking about how to set ROI objectives that we can track and measure our success by.



Being able to track Employee Training progress is very important for both small and large organizations

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Keep Your School On Track with This Handy Calendar

Connection Cafe

Stay on track with these recommendations. Key terms to know: The Education Edge: the software application that allows schools to track a database of their applicants and students. By Kristin Vila, Blackbaud consultant for Education Edge.

The Data Every Nonprofit Should be Tracking

NonProfit Hub

A common reason nonprofits listed for not collecting data was the time commitment that tracking and interpreting it takes. Here are some common types of data that nonprofits said they were tracking: Donor and Volunteer Management. Start by getting demographic information from your donors and volunteers, use software to track how user-friendly your website is, or keep data on the performance of marketing campaigns. Data can be a daunting thing. IBM says that 2.5

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The Impact Your Accounting System Has On Grant Tracking

Connection Cafe

I typically find that these organizations have to prepare different reports for each grant-giving body, and for those receiving funding from multiple entities, tracking and reporting on grants becomes a full-time job. Effectively Track Grant Activity.

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Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

The Science Behind Engaging your Supporters

In order to get the value provided by the channel breakdown in this report, you need to be tracking acquisition channel on all of your contacts, and using Origin Source Codes.

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The Data Every Nonprofit Should be Tracking - Nonprofit Hub

AFP Blog

The Data Every Nonprofit Should be Tracking - Nonprofit Hub : "Data can be a daunting thing. A common reason nonprofits listed for not collecting data was the time commitment that tracking and interpreting it takes." 'via IBM says that 2.5 quintillion bytes of data are produced every day. There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. How do I track KPIs?

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Reasons for LMS tracking Training Should Be Your Top Priority


Why should companies do LMS tracking their training metrics and initiatives? Trackings Training will give you compliance, productivity, and record keeping

Tracking Volunteer Efforts

Wild Apricot

As a follow-up to an earlier post on volunteer scheduling, time tracking and accountability, here's an overview of a new web-based tool designed to help volunteer organizations track volunteer effort, measure the impact and share volunteer data.(

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YouTube reaches out to nonprofits with Campaigns tracking tool | ZDNet

AFP Blog

YouTube reaches out to nonprofits with Campaigns tracking tool | ZDNet : YouTube continues to beef up analytics support on the front and back ends of the video sharing platform with the introduction of Campaigns. Described as a "digital thermometer," essentially this tool can be used to set goals for the number of desired views with real-time tracking for pinpointing progress

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10 Mandatory Membership Fields to Track in Your Database

Wild Apricot

It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track. form registration application strategy membership fields

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Help Design the Greater Good Track at 2012 SXSW Interactive

Amy Sample Ward

You can vote on all the sessions you find interesting, but I hope you’ll pay particular interest to the 160+ submitted to the “Great Good/Nonprofit&# track! When it isn’t “conference season&# , it’s “session submission season&# ! Voting is now open to select sessions for the next SXSW Interactive conference, taking place in Austin in March.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking


Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. When publishing a form, on the confirmation page step, enable the social share tools and referrer tracking. Organizations have enormous untapped potential in the form of their supporters’ social networks and influence.

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Identify, Track, and Analyze Gifts with New Grants Management on EveryAction


Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue. Grants Management on EveryAction establishes a clean process for users to identify and research prospective funders, track deadlines and documents throughout the grant lifecycle, and analyze for performance and improvements.

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Four Untrue Myths of Association Innovation that Stop Us in Our Tracks


They should not be stopping us in our tracks. Any one of these myths can stop an association in its tracks or at least slow down the process to becoming a more innovative association. Myths are stories that are intended to teach us.

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Social Enterprise Summit's Policy Track

Beneblog: Technology Meets Society

One of the highlights of last week's Social Enterprise Alliance's Summit was the Launch of the Policy Track. A lot of cool things happened in the policy track (even I spoke), but I think the interesting thing was Carlos' comments. We were delighted to have with us Carlos Monje of the White House Office of Social Innovation (so new, it doesn't have a website). And so, I'll share those with you.

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What If Your Fitbit Could Also Track Your Environmental Footprint?

Beth's Blog: How Nonprofits Can Use Social Media

His Fitbit (pictured above) tracks his heart rate – and that wristband, you can’t buy – it was custom designed by his enigneers. Here is pic of super cool blue band @fitbit that CEO @parkjames wears. Not commercially available #atlantichealth

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Track social media and text message of your boyfriend

Confessions of a Non-Profit Executive Director

If you are sure that your boyfriend is cheating on you then you can easily track his social media messages and text messages for clearing all your doubts. So, you can keep a track of the whatsapp, hangout, hike and messenger on your device.

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15 Fundraising Success Metrics to Start Tracking

Donor Search

This post was written by Bill Tedesco, CEO of DonorSearch. Measuring your performance is a crucial step that nonprofits must take to succeed. There’s no better way of isolating and troubleshooting any ongoing problems.

Why Successful Nonprofits Track Employee Time

Tech Soup Blog

That's where time tracking comes into play. Rather than simply tracking time for compliance or "because someone told you to," successful nonprofits take advantage of the incredible data created by tracking employee time. Need a Time Tracking Solution?

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5 Key Social Media Analytics Your Nonprofit Needs To Track


If your nonprofit is struggling with what analytics to start tracking, here are a few, on the most prominent social networking sites, to get you started. The easiest way to tell if your content is resonating with your audience is by tracking the number of clicks it’s getting.

Dipping Your Toes into Metrics Tracking


If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager. National Center for Media Engagement.

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The move to mobile apps is bad for Do Not Track

AFP Blog

The move to mobile apps is bad for Do Not Track : The last few years have seen a heated argument between the advertising industry and privacy advocates over Do Not Track, a technology that allows nternet users to indicate that they wish not to be tracked online.

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3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

People track performances differently. A saleswoman tracks products sold. You might even judge your pledge fulfillment track record. With the right evaluation practices in place, you will be able to catch any issues as they develop and stop them in their tracks.

Donor Tracking vs. Business Intelligence

Robert Weiner

It discusses what Laura Quinn calls the "movement from merely tracking data to an emphasis on using it strategically to make business decisions." The Nonprofit Times recently published an article called Is It Donor Management Software Or Business Intelligence. " This vision of donor management software is nothing new. I've heard countless organizations describe their donor databases as "roach motels" or "data vaults" -- the data goes in but it doesn't come out.

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Content Metrics You Should Track


Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question. Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize.

Did Blackbaud finally fix conversion tracking?

Confessions of a Non-Profit Executive Director

For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. Even worse, the whole funnel was impossible to track because the URLs didn’t sufficiently change with each change of state in the transaction. I talked to Blackbaud about this around January of 2011 and the solution they suggested (deleting the generic tracking code in a Walk template) didn’t fix the problem.

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GW Engagement Survey Section 5: Engagement Tracking


This month, we're looking at Section Number Five: Engagement Tracking. Groundwire Engagement Survey Section Five: Engagement Tracking. And finally, choose technology that supports tracking engagement, and allows you to segment supporters by degree of interest, activity and investment.

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Microsoft Fails to get ISO fast-track for OOXML

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Microsoft Fails to get ISO fast-track for OOXML September 7, 2007 For those of you that pay attention to open standards, this is old(ish) news. Earlier this week, ISO, the International Organization for Standardization, rejected Microsoft’s bid to fast-track OOXML ( Office Open XML ) to standard status.

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Tracking Social Media Fundraising Revenue: Understanding the Challenges | AFP Greater Toronto Chapter - Association of Fundraising Professionals Greater Toronto Chapter

AFP Blog

Tracking Social Media Fundraising Revenue: Understanding the Challenges | AFP Greater Toronto Chapter - Association of Fundraising Professionals Greater Toronto Chapter : What you need to start asking is “how did you track your fundraising results?” because all the keyword strategy, timing tests, creative tests or anything else is worthless, if we can’t adequately track the true fundraising results.

Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

The post Get Your Content Marketing on Track with an Editorial Calendar appeared first on Nonprofit Hub. This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic.

Tracking Volunteer Data


"Times New Roman","serif";mso-fareast-font-family:Arial;color:black">Volunteer-based organizations have to keep track of a lot of data—for example, contact info, schedules, time sheets and job sites—and the right software can help, freeing time for managing volunteers. If you’re happy with the way you’re handling other constituents, but can’t get the efficiency you need in tracking volunteers in the same system, then it’s time to start considering standalone solutions.

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Why Tracking Your Nonprofit's Growth Can Make or Break You


Fundraising, fundraising, fundraising. It might get tiring to hear, but fundraising’s a critical component of the lifespan of a nonprofit. The 2015 M+R Benchmarks Study was recently released, and the stats are in. 84 nonprofits participated to compile the numbers about email, web, and social media.

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How To Track Your Twitter Engagement


Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone.

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How to Stop Donor Attrition and Track Relevance

NonProfit Hub

help a nonprofit track its fundraising and justify its time and effort? Number of new donors retained into the second year : If you ask and answer the question as to why so many donors leave the first year and what your organization is doing to lose them and hold them, you’ll be on a true track to growth. Multiple Year Retention Rate : Same as above, but by tracking these year-by-year you can spot trends, problems and opportunities.

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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop


frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how should nonprofits track their social media?

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