Bridging the Gap: Aligning Annual Campaigns With Major Gifts
NonProfit PRO
JULY 24, 2024
Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.
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NonProfit PRO
JULY 23, 2024
Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.
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NonProfit PRO
JANUARY 18, 2024
Register Now and join us on Wednesday, January 24th, 2024, for, "Innovate to Elevate: Breakthroughs in Donor Acquisition with Matching Gifts, Personalized Touchpoints, and Advanced Fundraising Strategies." Explore easy strategies for implementing a successful matching gift program.
NonProfit PRO
OCTOBER 10, 2022
Setting goals for the donors in your portfolio is important, but there’s another level of planning that successful major gifts officers do that leads to a transformational gift. Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.
NonProfit PRO
APRIL 11, 2024
If you’re always looking externally for your next major gift prospect, you may overlook a loyal supporter already in your database. Here are seven types of donors your nonprofit can locate internally.
NonProfit PRO
MAY 10, 2023
Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.
NonProfit PRO
JULY 5, 2023
Here are some tips to cultivate and connect with engaged gift prospects. As a nonprofit professional, you learn the importance of generating time, talent and treasure for the institution you represent.
NonProfit PRO
FEBRUARY 19, 2024
Artificial intelligence is particularly exciting for major gift fundraising. Here's how you can use AI to boost your fundraising success.
NonProfit PRO
APRIL 5, 2023
Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.
NonProfit PRO
OCTOBER 24, 2023
From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.
NonProfit PRO
JANUARY 30, 2023
If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.
NonProfit PRO
JULY 28, 2023
Legacy gifting offers nearly guaranteed revenue that an organization can count on for long-term planning. But accepting and managing legacy gifts can sometimes pose challenges or even bring up the question, “Is that possible?” regarding less-common donations like annuities or real estate.
NonProfit PRO
MAY 2, 2023
Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts. In fundraising, there is one singular approach to success, and that is relational fundraising.
NonProfit PRO
SEPTEMBER 12, 2022
I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.
NonProfit PRO
NOVEMBER 15, 2023
If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Some donors may only be able to give a nickel per day. Then goes to a dime, to a quarter, to a dollar.
NonProfit PRO
OCTOBER 31, 2022
Major gifts fundraising is generally misunderstood. There is more to it than the art of asking. So, if you are facing ignorance in your nonprofit, here are some ways you can educate your fellow team members on the role.
NonProfit PRO
AUGUST 17, 2022
BNY Mellon Wealth Management released its 2022 Annual Charitable Gift Report, which found that charitable giving started to rebound in 2021 after declining in 2020, with the number and total dollar amount of gifts increasing 10%, and the average gift size also increasing (27%).
NonProfit PRO
FEBRUARY 7, 2022
That’s why we’re starting a major gifts program.” This is how many leaders think the economy of a major gifts program works. These leaders need a dose of economic reality as it relates to major gifts. “We need more money. They decide to do it and — bam! — the money starts to flow in immediately.
NonProfit PRO
SEPTEMBER 14, 2022
Have you ever blundered into disaster asking for a major gift? A blunder is a careless mistake. It happens when you don’t 100% have a handle on what you’re doing, so taking good care becomes challenging. Let's review the top eight blunders I have encountered.
NonProfit PRO
AUGUST 16, 2021
What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail. Now, to be fair, he didn’t exactly say it that way.
EveryAction
JULY 31, 2023
One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.
NonProfit PRO
JULY 25, 2022
I am often asked for a formula for adding major gift officers (MGOs) to an organization. And while there are many variables to consider, they boil down to these four points.
NonProfit PRO
FEBRUARY 21, 2022
A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. Current giving and capacity play into the selection of a caseload pool. From this pool, you should qualify the donors who want to connect.
NonProfit PRO
JUNE 1, 2023
Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?
Hands on Fundraising
JULY 9, 2024
Playing cute tricks with donors isn’t the win you think it is I’ve been stewing about a certain kind of gift solicitation. Good organization; […] The post Don’t invoice me when you want a gift appeared first on Hands-On Fundraising. I’ve hesitated to write about it. Want some examples? This is an email I got.
NonProfit PRO
FEBRUARY 9, 2022
Here is how to use gift histories to help forecast future fundraising goals. Determining where the funds will come from to deliver on the mission can feel a bit like a numerical game of Tetris, trying to make all the pieces fit together no matter how strange the final configuration.
NonProfit PRO
JULY 18, 2022
One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this four-step process to create your own gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database.
NonProfit PRO
OCTOBER 6, 2022
To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.
NonProfit PRO
AUGUST 1, 2022
Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.
NonProfit PRO
JULY 23, 2021
Western Michigan University in Kalamazoo, Michigan, inspired the largest gift ever made to public higher education: $550 million. It’s a gift with very few restrictions, made outright over the span of 10 years to the university, its medical school and athletics.
NonProfit PRO
AUGUST 11, 2022
Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here's how to go about it.
NonProfit PRO
JUNE 14, 2021
In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.
NonProfit PRO
SEPTEMBER 27, 2021
As a major gifts officer, the primary question asked is, essentially, “How’s the money coming in?” The finance office needs to know because it can't pay the bills with air. The goal you made also set an expectation that a certain amount of money would come in. So, it is a fair question.
NonProfit PRO
DECEMBER 11, 2023
It’s that time of year again. The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months.
NonProfit PRO
JULY 11, 2023
Here are some tips to compel first-time donors to give a second gift. We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors.
NonProfit PRO
NOVEMBER 11, 2021
Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund? Donor advised funds are all the craze lately.
Nonprofit Tech for Good
JANUARY 29, 2022
And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If As a result, pre-tax stock gifts are generally much larger than after-tax cash gifts. Non-profits don’t have to be experts in stock gifting,” Latham said. “We
NonProfit PRO
AUGUST 18, 2022
New Mastercard guidelines will change the rules for subscription payments, which include nonprofit recurring gifts, processed by the payment provider. These requirements need to be implemented by Sept.
NonProfit PRO
APRIL 18, 2024
Nonprofits need to understand that major donor fundraising has a seasonality. Here's some guidance on how to work with this ebb and flow.
CauseVox
JULY 2, 2024
Well the good news is that with a matching grant or matching gift, you can! Not only does every donation get doubled (or tripled) but with a match in place, 84% of donors say they’re more likely to give, and a staggering 1 in 3 say they would give a larger gift if matching is applied to their donation.
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