5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift. Now, let’s jump into the ways matching gifts can cultivate major donors!

Gift 184

5 of the Biggest Major Gift Myths – Busted!

Connection Cafe

Chances are myths and misconceptions about major donors and mega gifts are holding you back from raising the sustainable, reliable revenue you need for your mission. . Let’s look more closely at the common major gift mistakes many organizations are making – and get you back on track to raising more 5, 6, and 7- figure donations for your cause (even if you’re a smaller shop). . Myth # 3 – You can’t raise major gifts without face -t o – face meetings .

Gift 155

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Many donors don’t know about matching gifts, while others may think if they make a gift, the recipient institution is responsible for seeking the match amount from their employer. Nonprofits need to educate donors on the benefits of matching gifts. Approximately 1 in 10 gifts to nonprofits can be matched.

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Asking questions like “How large is a major gift at your organization?”

Gift 174

How to Include Matching Gifts in Your Fundraising Plan

Connection Cafe

The solution to enhancing your fundraising plan and increasing your fundraising capacity is simple: matching gifts. However, if you are new to matching gifts, you may be unsure about where and how to begin. Incorporating matching gifts into your fundraising plan is simple, just follow these easy steps: Understand how matching gift programs work. Recognize the benefits of matching gifts. Provide donors with matching gift resources.

Gift 156

5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. Over time I’ve learned to love the online average gift size metric. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. Compare your own online median gift size trends to the chart above.

Gift 176

3 Ways to Qualify Major and Legacy Gift Prospects

Connection Cafe

For many major and legacy gift fundraisers, these are million (or potentially multi-million) dollar questions. . Didn’t Suzanne mention that Stacy was interested in making a major gift? The range of options you have as a fundraiser to qualify major and legacy gift prospects is expansive and at times, overwhelming. The best, and most cost-effective way to find qualified major and legacy gift prospects is from referrals. “Who should I call? Who should I visit?

Gift 113

The sgENGAGE Podcast Episode 149: Raising Major and Planned Gifts in the Current Environment

Connection Cafe

They discuss the challenges of raising major and planned gifts in the current environment, give advice on how to talk to donors and consider how they are feeling and faring during this time, and highlight different giving strategies that can benefit organizations and donors. Impact of the COVID-19 pandemic on major and planned gifts. Plan B for planned gifts. Charitable gift annuities. Resources: Webinar: Raising Major and Planned Gifts in the Current Environment.

Gift 117

Why You Should Start Creating a Mid-Level Donor Program ASAP


By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. If your organization’s average gift is around $200 and your major gifts team handles donors who give $5,000 and more, then your mid-level donors are those who make contributions between $350 and $4,999. Collaborate with your membership and major gifts teams to discern who these donors are. fundraising major gifts

4 Keys for Attracting, Hiring and Retaining a Successful Major Gift Team

Connection Cafe

Gift officer departure or dissatisfaction is often tied to the persistence required to secure appointments with not only one donor but often 10 new ones per month. Those hiring or managing major gift officers need to ask the questions of a potential hire to uncover the ideal person who will be excited about being highly intentional in the process. Healthcare Nonprofit Marketing hiring Major gifts talent management

Gift 152

Budgeting for Your Company’s Matching Gifts Program

Connection Cafe

At Blackbaud, we take a unique approach to our employee matching gift program, one that is popular amongst other corporate giving programs. For example, I highlight our matching gift program when disasters, both natural and man-made, strike. This gentle nudge reminds that we want to amplify their giving through our matching gift program. It’s an easy win for the company to amplify employee giving by matching their gifts, but no one likes to go over budget.

Gift 130

Engaging Event Donors to Consider Planned Gifts

Connection Cafe

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. It’s not the origin of your donor that makes a good planned giving prospect – it’s the consistency in giving – especially in the past three years – that usually tips the scale in the planned gift favor. Explore simple ways to engage your event donor in the planned gift conversation.

Gift 187

How to Get Free Amazon Gift Cards Codes

Find the free stuff

Are you wondering how to get free Amazon gift cards so that you can purchase anything you want on the internet? These methods show you the best ways to get free Amazon gift cards without stress. The post How to Get Free Amazon Gift Cards Codes appeared first on PhreeSite.com.

When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Connection Cafe

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, when Sea Change Strategies released The Missing Middle: Neglecting Mid-Level Donors Is Costing Non Profits Millions , we found a miles-wide tactical and cultural gap between direct marketers and major gifts officers that was leaving many mid-level programs in a lurch. Mid-level giving programs exist at the intersection between major gifts and direct marketing.

Gift 152

Accounting for Development Gifts

Connection Cafe

gifts in the future. Too often, however, nonprofit organizations focus only on getting gifts “in the door”, and don’t pay enough attention to how those gifts are actually put to use in the community. Tag every gift with the donor’s designation: When we get a gift that is designated for a specific purpose, we are required to spend the gift for the stated purpose.

Gift 205

3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]


Major gift prospects are the heavy weights of the fundraising world. fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

Gift 157

Give a Little More…We’re Talking Average Online Gifts

Connection Cafe

One idea was to increase the average online gift. I shared that if they increased their average gift by $2 that would generate $3 million in new revenue. The next logical question was asked “how do you increase the online average gift?” In this year’s Study, we’re able show several new views including: three-year trend for average online gift. The chart below shows the average online gift for the four event types featured in the Study.

Gift 208

4 Keys to Engaging Employees in Your Company’s Matching Gifts Program

Connection Cafe

But one of my favorite programs is what I’d call a building block of any give-back program – matching gifts. And it’s what I’ve seen unfold at Blackbaud after we launched our matching gift program. Despite being “above average,” that still seemed low to me, so we decided to invest in communication, reminding people that the program was there to make their gifts go further.

Gift 163

Major Gifts and a $260,000 Online Donation


Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online. In fact, Blackbaud’s 2011 Online Giving Report , noted that the largest online gift in 2011 was $260,000 ! The question for me is, “Is this major gifts fundraising ?” For making the actual gift.

Gift 122

How to Identify the Right Partner for Employee Matching Gifts Programs

Connection Cafe

When an organization creates a matching gift program , whether it be an open, full-year opportunity, a focused match for a giving day like #GivingTuesday or even a chance to further maximize relief efforts during a catastrophic event like Hurricanes Maria, Harvey, or Irma, a critical decision about where their matched funds will go still needs to be made. Social Good csr employee giving matching gifts

Gift 154

Year-End Planning for Legacy Gifts Starts NOW!

Connection Cafe

For the planned giving officer, it’s time to kick into high gear with marketing and gift-instruction reminders to your constituents. That’s why I’ve created this quick check-list to get you started: Pull a list of all donors who have made a gift with stock, mutual funds or other non-cash assets in the past. Send a personal letter to each of them that provides examples of how these special gifts move your mission forward. Securing planned gifts is a two-prong strategy.

Gift 155

Last-Minute Gift Guide for Social Impact

Amy Sample Ward

When budgets are small or time is running out, many people turn to Do-It-Yourself options for holiday gifts. It makes me feel like I’m giving of myself and still giving “something” But, one thing I’ve learned through the process is that I actually end up spending at least as much money and certainly a ton of time putting those gifts together. This year, I thought about my options, and decided to try something a bit different: giving gifts that support others.

Gift 117

How to Create a Highly Successful Major Gifts Program

Connection Cafe

Without management support, gift officers will work with the most accessible donors and then move o n—the industry’s h igh turnover and low visit rate reflects this norm. . What tools and information are needed to manage a major gifts program most effectively? . They might be in a stewardship phase for one gift at the same time a different officer is cultivating a relationship with them for a ne w gift. The Problem: .

Gift 145

7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

That’s the magic of matching gift programs, which enable companies to donate the same amount of money as their employees to eligible organizations. Research local companies with matching gift programs. Include matching gifts on your donation form. Emphasize matching gifts on acknowledgement messages. Promote matching gifts on social media. Work matching gifts into your events. Employ a matching gift software. Promote matching gifts on social media.

Gift 183

Accounting for Year-End Gifts

Connection Cafe

The fundraisers rock the year-end campaign, and the business office is flooded with gifts. Some are checks dated in the prior year, and others are sent with envelopes postdated in the prior year. If your fiscal year end is December (and even if it's not), what's a nonprofit accountant to do? Financial Management accounting business office cash development end of year end of year fundraising fundraising giving nonprofit

Gift 207

GIft Economies at MPS09

Amy Sample Ward

Because it helps us deal with panic or impulses, it’s a gift. The amazing thing about the web is what we can do with those impulses, stories, and gifts. PatientOpinion was created as a gift economy. the gift always tarvels/what does around comes around. Are gift economies undermined by the thought that someone, somewhere is making money off it? Once people start getting paid for things at different parts of the cycle or so on, the gift economy falls apart.

Gift 105

More Meaningful Gifts

Connection Cafe

And for many of us, a time to exchange gifts. As I sat on the plane home this past weekend reading a magazine on the top 50 gifts under $50, I thought about how much stuff I have, how much of it I really don’t need and what really makes for a meaningful gift. Giving gifts that benefit charity has been a growing trend, helping support important work and providing an easy way to give something meaningful to someone special to you. Author: Amber Wobschall. Normal.

Gift 196

How Nonprofits Use Social Media to Promote Matching Gifts

John Haydon

Now it’s time to take your seats, dim the lights, and show you matching gift social media promotion in action. The post How Nonprofits Use Social Media to Promote Matching Gifts appeared first on John Haydon. Online Fundraising Facebook Fundraising matching gifts TwitterIn a previous post, I discussed how to leverage social media to tap into corporate giving programs.

Gift 85

Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. Get patient data daily, run through wealth screening and provide major gift officers a list of potential prospects to visit while in the hospital. In the case of large gifts, involve the donor as appropriate in the recognition. Fundraising Major Gifts Planned Giving Stewardship Sustained Giving

Gift 135

November Update: Give the Gift of Digital Products This Season

Wild Apricot

The holiday season is fast approaching with lots of goodies in store. For one, digital products for your Wild Apricot store will be available in the next release, allowing you to sell products with instant delivery. There’s also a new CEO in town we’d like you to meet.

The Major Gifts Advice You Majorly Need

NonProfit Hub

As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Plus, the time and effort you put into making that major gift a success is definitely worth the dollars you can put toward achieving your mission. Asking for major gifts can be, well… majorly scary. One gift.

5 Red Flags to Look Out for When Raising Major Gifts

Wild Apricot

Fundraising expert Amy Eisenstein identifies the top red flags to watch for at your organization when it comes to receiving major gifts. Once you eliminate these red flags, you’ll be ready to raise major gifts in a major way. amy Fundraising major-gifts

Gift 108

Ensure Sustained Giving by Planned Gift Donors

Connection Cafe

Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans? Annual Fund Planned Giving Stewardship Sustained Giving annual fund annual giving Peer to Peer Fundraising planned giving stewardship

Gift 196

November Update: Give the Gift of Digital Products This Season

Wild Apricot

The holiday season is fast approaching with lots of goodies in store. For one, digital products for your Wild Apricot store will be available in the next release, allowing you to sell products with instant delivery. There’s also a new CEO in town we’d. wild-apricot-updates

Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Where it gets difficult is securing the second and successive gifts. . R ecency e ffects : As time goes on, memory of care at the hospital fades, reducing the stimulus that contributed to the first gift and would contribute to a possible second gift; . Welcome Letter: The purpose of this document is to correct the transactional nature of the first gift. This letter should, as much as possible, tie the first gift to continued support of the hospital.

Gift 130

Legacy Gifts: What They Are and How to Get Them

NonProfit Hub

Legacy gifts are typically prepared with a financial planner and are meant to reflect the values and desires of the donor. In most cases, a legacy gift is made upon someone’s death, but not always. And legacy gifts don’t have to be monetary, either. How to solicit legacy gifts. Most nonprofits don’t receive legacy gifts because their donors don’t know that it’s an option. The post Legacy Gifts: What They Are and How to Get Them appeared first on Nonprofit Hub.

Gift 78

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize. Growing a relationship over time with newly identified prospects is key to developing or enhancing major gifts programs or initiatives. They may have the ability to give larger gifts but look unlikely to donate major gifts at this time.

Matching Gift Basics—How Does Your Nonprofit Benefit?

NonProfit Hub

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. Matching gift programs. Here is some in-depth, practical information about the benefits of taking advantage of corporate giving programs like matching gifts. Matching Gift Basics. What is a matching gift?

Gift 67

Giving the Gift of Accessibility

Beneblog: Technology Meets Society

What a wonderful gift!! What a wonderful gift! :D D Your note and the gift of getting a book into the collection has made my day. What an absolutely delightful gift, and I appreciate it very much. What a lovely gift for the holidays! • Tags: accessibility volunteer donor gift books Bookshare There's so much going on these days at Bookshare: a growing community that's getting hard to keep track of!

Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Matching gifts are almost exactly like those chocolate chip cookies. What are matching gifts? Matching gifts are contributions that donors’ employers give to eligible nonprofits after an initial donation has been made.

Gift 119

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. Fast forward several years— more nonprofits are now using digital channels to engage with donors, but there is still resistance (or maybe it’s a lack of understanding) to incorporating and building a major gifts strategy online. Create Online Stewardship Strategies for Major Gifts.

Gift 150

ASAE Tech Gifts That Keep on Giving | Forward Together

AFP Blog

ASAE Tech Gifts That Keep on Giving | Forward Together : 'via Blog this

Gift 100

The Best Gift of All: Your People

Connection Cafe

What I'm talking about is giving your staff -- who are the best gift of all to any nonprofit -- your appreciation. You can help by doing some very simple things to help keep work and life in perspective. Human Resources Nonprofit Management employees nonprofit

Gift 188