NonProfit PRO

JULY 5, 2023

Here are some tips to cultivate and connect with engaged gift prospects. As a nonprofit professional, you learn the importance of generating time, talent and treasure for the institution you represent.

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NonProfit PRO

SEPTEMBER 12, 2022

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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NonProfit PRO

APRIL 11, 2024

If you’re always looking externally for your next major gift prospect, you may overlook a loyal supporter already in your database. Here are seven types of donors your nonprofit can locate internally.

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NonProfit PRO

APRIL 5, 2023

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

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Gift Practice Donor Giving 262

NonProfit PRO

FEBRUARY 21, 2022

A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. Current giving and capacity play into the selection of a caseload pool. From this pool, you should qualify the donors who want to connect.

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NonProfit PRO

JULY 25, 2022

I am often asked for a formula for adding major gift officers (MGOs) to an organization. And while there are many variables to consider, they boil down to these four points.

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Gift Organization Resource 306

NonProfit PRO

JULY 24, 2024

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Gift Campaign Practice Strategy 261

NonProfit PRO

FEBRUARY 19, 2024

Artificial intelligence is particularly exciting for major gift fundraising. Here's how you can use AI to boost your fundraising success.

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Gift Fundraising Software Giving 264

NonProfit PRO

MAY 2, 2023

Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts. In fundraising, there is one singular approach to success, and that is relational fundraising.

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Gift Fundraising Donor Discussion 275

NonProfit PRO

JULY 23, 2024

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Gift Campaign Relationship Build 263

NonProfit PRO

SEPTEMBER 14, 2022

Have you ever blundered into disaster asking for a major gift? A blunder is a careless mistake. It happens when you don’t 100% have a handle on what you’re doing, so taking good care becomes challenging. Let's review the top eight blunders I have encountered.

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NonProfit PRO

JANUARY 18, 2024

Register Now and join us on Wednesday, January 24th, 2024, for, "Innovate to Elevate: Breakthroughs in Donor Acquisition with Matching Gifts, Personalized Touchpoints, and Advanced Fundraising Strategies." Explore easy strategies for implementing a successful matching gift program.

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Gift Donor Fundraising Industry 264

NonProfit PRO

MAY 16, 2024

Here are some of my top tips for ensuring your major gift officers are prepared to ask for and close on a donation.

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NonProfit PRO

NOVEMBER 11, 2021

Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund? Donor advised funds are all the craze lately.

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Gift Fund Donor Time 290

NonProfit PRO

OCTOBER 24, 2023

From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.

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National Gift Time Issue 290

NonProfit PRO

FEBRUARY 20, 2024

Here is some insight on when and how to make your ask for a second gift. The value of your donors goes up when they donate a second time.

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Gift Donation Donor Time 253

NonProfit PRO

AUGUST 1, 2022

Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.

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Gift Donor Fundraising 290

NonProfit PRO

JULY 18, 2022

One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this four-step process to create your own gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database.

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Nonprofit Tech for Good

JANUARY 29, 2022

And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If As a result, pre-tax stock gifts are generally much larger than after-tax cash gifts. Non-profits don’t have to be experts in stock gifting,” Latham said. “We

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NonProfit PRO

AUGUST 11, 2022

Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here's how to go about it.

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Gift Donor Benchmark Studies 279

NonProfit PRO

NOVEMBER 15, 2023

If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Some donors may only be able to give a nickel per day. Then goes to a dime, to a quarter, to a dollar.

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Gift Donor Project Giving 290

NonProfit PRO

JULY 28, 2023

Legacy gifting offers nearly guaranteed revenue that an organization can count on for long-term planning. But accepting and managing legacy gifts can sometimes pose challenges or even bring up the question, “Is that possible?” regarding less-common donations like annuities or real estate.

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NonProfit PRO

OCTOBER 6, 2022

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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Gift email Retention Research 264

NonProfit PRO

MARCH 4, 2024

Here's how this can help with major gift offers. As "The Godfather" showed, you're most persuasive when you give people what they want most.

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NonProfit PRO

JUNE 1, 2023

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

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Gift Goal Giving Time 264

NonProfit PRO

AUGUST 20, 2024

While every organization is different, there are some guiding practices that nonprofits should follow in order to attract and retain major donors. Here is some insight into what two nonprofits are doing to steward their major donors.

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Gift Fundraising Donor Guide 290

NonProfit PRO

DECEMBER 11, 2023

It’s that time of year again. The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months.

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NonProfit PRO

NOVEMBER 11, 2024

As year-end giving heats up, here's a handy list of major giving tips to help make this overwhelming time more manageable and successful.

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Gift Tips Giving Management 246

NonProfit PRO

APRIL 18, 2024

Nonprofits need to understand that major donor fundraising has a seasonality. Here's some guidance on how to work with this ebb and flow.

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NonProfit PRO

SEPTEMBER 19, 2022

It's critical for nonprofits to stop and think about how they can pour themselves into people’s lives and help them fulfill their interests and passions. If you can do this successfully, which we know you can, it will pay off economically in surprising ways.

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Gift Help Nonprofit Relationship 278

NonProfit PRO

FEBRUARY 23, 2022

The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged. We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year.

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Gift Retention Rate Volunteer 279

NonProfit PRO

NOVEMBER 8, 2022

As year-end approaches, it's even more important that you’re focusing your energy in the most impactful places. So, here are eight more tips that will help you prioritize, focus, and create space to make sure you’re taken care of and end your year strong.

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Tips Gift Place Impact 290

NonProfit PRO

JUNE 21, 2023

Nonprofits should use events for stewardship, moving donors up the pipeline. After all, events are a great entry point where you can make a donor want to be part of the community your nonprofit is building around your cause or mission. Here’s a look at how to cultivate event attendees into major donors.

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Donor Gift Causes Build 260

NonProfit PRO

OCTOBER 22, 2024

Imagine someone wants to donate a huge gift, but you’re not entirely sure how to accept it. Here's how a gift acceptance policy can help.

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NonProfit PRO

MARCH 7, 2022

A CEO listed 60 to 100 people she knew who either had given some financial support already or could give if asked. The very funds this good CEO needs are right in front of her. But she cannot, no matter how hard she tries, reach out and access them because she actually thinks that it will offend the donor.

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EveryAction

AUGUST 29, 2023

The post Elevating your major gifts and planned giving with data-driven decision-making appeared first on EveryAction. This blog was originally published in August 2022 and has been updated.

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NonProfit PRO

SEPTEMBER 23, 2024

While Millennials and Gen Z donors made financial gifts, both groups also engage in a range of non-financial charitable activities.

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