5 Ways Matching Gifts Can Turn Donors into Major Gift Donors
MARCH 21, 2018
As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift. Now, let’s jump into the ways matching gifts can cultivate major donors!