NonProfit PRO

JANUARY 30, 2023

If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.

Gift 268

Gift Campaign Challenge Donor 268

NonProfit PRO

SEPTEMBER 12, 2022

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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Fundraising Gift Donor Resource 269

NonProfit PRO

JUNE 1, 2023

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

Gift 261

Gift Goal Giving Time 261

NonProfit PRO

OCTOBER 31, 2022

Major gifts fundraising is generally misunderstood. There is more to it than the art of asking. So, if you are facing ignorance in your nonprofit, here are some ways you can educate your fellow team members on the role.

Gift 261

Gift Fundraising Nonprofit Arts 261

NonProfit PRO

FEBRUARY 7, 2022

That’s why we’re starting a major gifts program.” This is how many leaders think the economy of a major gifts program works. These leaders need a dose of economic reality as it relates to major gifts. “We need more money. They decide to do it and — bam! — the money starts to flow in immediately.

Gift 286

Gift Money Program Work 286

NonProfit PRO

AUGUST 17, 2022

BNY Mellon Wealth Management released its 2022 Annual Charitable Gift Report, which found that charitable giving started to rebound in 2021 after declining in 2020, with the number and total dollar amount of gifts increasing 10%, and the average gift size also increasing (27%).

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Gift Activities Active Activism 213

NonProfit PRO

JULY 11, 2023

Here are some tips to compel first-time donors to give a second gift. We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors.

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Donor Gift Celebrate Tips 185

NonProfit PRO

SEPTEMBER 14, 2022

Have you ever blundered into disaster asking for a major gift? A blunder is a careless mistake. It happens when you don’t 100% have a handle on what you’re doing, so taking good care becomes challenging. Let's review the top eight blunders I have encountered.

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Gift Nonprofit Disaster Review 231

NonProfit PRO

JULY 25, 2022

I am often asked for a formula for adding major gift officers (MGOs) to an organization. And while there are many variables to consider, they boil down to these four points.

Gift 301

Gift Organization Resource 301

NonProfit PRO

JULY 18, 2022

One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this four-step process to create your own gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database.

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Chart Gift Giving Goal 272

NonProfit PRO

FEBRUARY 21, 2022

A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. Current giving and capacity play into the selection of a caseload pool. From this pool, you should qualify the donors who want to connect.

Gift 286

Gift Donor Giving Difference 286

NonProfit PRO

AUGUST 16, 2021

What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail. Now, to be fair, he didn’t exactly say it that way.

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Gift Relationship Donor Mail 266

NonProfit PRO

AUGUST 1, 2022

Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.

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Donor Gift Fundraising 287

NonProfit PRO

OCTOBER 6, 2022

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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Gift email Donor Retention 248

NonProfit PRO

AUGUST 11, 2022

Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here's how to go about it.

Donor 276

Donor Gift Benchmark Money 276

NonProfit PRO

FEBRUARY 9, 2022

Here is how to use gift histories to help forecast future fundraising goals. Determining where the funds will come from to deliver on the mission can feel a bit like a numerical game of Tetris, trying to make all the pieces fit together no matter how strange the final configuration.

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Gift History Fundraising Fund 246

NonProfit PRO

JULY 23, 2021

Western Michigan University in Kalamazoo, Michigan, inspired the largest gift ever made to public higher education: $550 million. It’s a gift with very few restrictions, made outright over the span of 10 years to the university, its medical school and athletics.

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Gift University Public Donor 279

EveryAction

APRIL 18, 2023

EveryAction, which is becoming Bonterra, is excited to announce two new ways our platform enables nonprofit organizations to maximize fundraising through matching gift programs. We’re announcing a new partnership with Double the Donation , including an integration with 360MatchPro’s automated gift matching platform. The result?

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Donation Fundraising Gift Integration 203

NonProfit PRO

SEPTEMBER 27, 2021

As a major gifts officer, the primary question asked is, essentially, “How’s the money coming in?” The finance office needs to know because it can't pay the bills with air. The goal you made also set an expectation that a certain amount of money would come in. So, it is a fair question.

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Gift Money Work Question 284

NonProfit PRO

NOVEMBER 11, 2021

Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund? Donor advised funds are all the craze lately.

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Donor Gift Fund Time 287

NonProfit PRO

AUGUST 18, 2022

New Mastercard guidelines will change the rules for subscription payments, which include nonprofit recurring gifts, processed by the payment provider. These requirements need to be implemented by Sept.

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Gift Action Guidelines Nonprofit 246

NonProfit PRO

JUNE 14, 2021

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.

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Gift Personal Education 274

NonProfit PRO

AUGUST 25, 2022

While Scott’s efforts — and those of like-minded donors — are a welcome development, recipient organizations are left wondering what to do with these transformational gifts. In just three years, MacKenzie Scott has given more than $12 billion in unrestricted funding to hundreds of nonprofit organizations.

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Gift Organization Donor Nonprofit 236

Nonprofit Tech for Good

JANUARY 29, 2022

And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If As a result, pre-tax stock gifts are generally much larger than after-tax cash gifts. Non-profits don’t have to be experts in stock gifting,” Latham said. “We

Gift 281

Gift Nonprofit Donor Donation 281

EveryAction

AUGUST 29, 2023

The post Elevating your major gifts and planned giving with data-driven decision-making appeared first on EveryAction. This blog was originally published in August 2022 and has been updated.

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Giving Gift Donor Fundraising 214

NonProfit PRO

MAY 3, 2021

Below is a perfect example from our colleague Diana Frazier on how she advised a major gift officer to use a news story to support a major gift ask. I am going to explain exactly how it happened so you can copy the idea for your situation.

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Gift Story News Support 258

NonProfit PRO

AUGUST 9, 2021

So, the major gift program suffers because you’re not feeding major gifts a healthy diet of qualified major donors. Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor.

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Gift Donor Program Nonprofit 264

NonProfit PRO

NOVEMBER 4, 2021

As recurring gifts have no end date, so this is not like your typical major gift pledge where you get big amounts over a limited period. Recurring gifts are counted when received, so only actual payments are measured in the account system.

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Gift Track Pledge Measure 162

Bloomerang

AUGUST 17, 2022

The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors. Principal gifts vs. mega gifts. Who Gets the Gifts.

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Gift Difference Donor Fundraising 112

NonProfit PRO

APRIL 22, 2021

“The Surprising Gift of Doubt,” written by Marc Pitman of Concord Leadership Group, is a book that’s not just about nonprofit leadership. It can be applied to leaders in any situation, especially if you, as a leader, needs some re-grounding or refocus.

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Gift Review Nonprofit Leadership 209

Double the Donation

SEPTEMBER 5, 2023

So now is the time to prepare for Giving Tuesday matching gifts success. One of the largest global giving pushes in the world, Giving Tuesday, will be here this year before we know it⁠. Falling each year on the first Tuesday immediately after Thanksgiving, this worldwide day of generosity can have a tremendous impact on […]

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Gift Giving Impact Global 98

The MatrixFiles

DECEMBER 19, 2022

Struggling to find the perfect gift for the techies in your life? it can be tough to know what gift to give that will be a joy and delight, and not outdated. With this handy gift, you can set the ideal temperature for you with a phone app and always enjoy your beverage at the right temperature!

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Gift Ideas Life Artist 130

NonProfit PRO

MAY 25, 2021

Transformational gifts can take your organization to the next level. Pursuing transformational gifts from a select group of interested and capable donors is not only the best way to achieve your annual fundraising goals, but it can also catalyze further growth and provide a stable future for your organization.

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Gift Donor Fundraising Ideas 264

Neon CRM

SEPTEMBER 12, 2023

Lucky for you, employee matching gifts and nonprofit fundraising events are two of the most significant tactics for charitable organizations today. Meanwhile, Double the Donation reports that an estimated $2-3 billion is contributed by businesses through matching gift programs each year. Let’s begin!

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Fundraising Gift Donor Donation 52

sgEngage

JULY 28, 2023

A challenge gift is a donation that creates an incentive for others to give by offering a financial reward based on an established contingency. Challenge gifts are issued only once a contingency, or “challenge,” has been achieved.

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Gift Challenge Donor Blackbaud 52

Bloomerang

AUGUST 25, 2023

And I also prefer a new donor paradigm that doesn’t look at donors from top to bottom based simply on the size of their gift. Let’s look, instead, at the energy their gift represents. A new donor paradigm for nonprofits In Part 1 I suggested some different categories for gifts. If you want gifts, you must give them.

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Donor Gift Nonprofit Philanthropy 67

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift email Results Donor 97