5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust.

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Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Nonprofits need to educate donors on the benefits of matching gifts. Approximately 1 in 10 gifts to nonprofits can be matched.

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Asking questions like “How large is a major gift at your organization?”

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The sgENGAGE Podcast Episode 149: Raising Major and Planned Gifts in the Current Environment

Connection Cafe

They discuss the challenges of raising major and planned gifts in the current environment, give advice on how to talk to donors and consider how they are feeling and faring during this time, and highlight different giving strategies that can benefit organizations and donors.

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How to Include Matching Gifts in Your Fundraising Plan

Connection Cafe

The solution to enhancing your fundraising plan and increasing your fundraising capacity is simple: matching gifts. However, if you are new to matching gifts, you may be unsure about where and how to begin. Recognize the benefits of matching gifts.

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5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. Over time I’ve learned to love the online average gift size metric. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. I have a confession to make.

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Does that mean that you don’t have any major gift prospects ? Let’s dig into a couple of key elements of the CES data and how they relate to major gifts, rather than philanthropy as a whole. 5 Research-Backed Lessons for Major Gifts.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Collaborate with your membership and major gifts teams to discern who these donors are. fundraising major gifts

4 Keys for Attracting, Hiring and Retaining a Successful Major Gift Team

Connection Cafe

Gift officer departure or dissatisfaction is often tied to the persistence required to secure appointments with not only one donor but often 10 new ones per month. Healthcare Nonprofit Marketing hiring Major gifts talent management

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Budgeting for Your Company’s Matching Gifts Program

Connection Cafe

At Blackbaud, we take a unique approach to our employee matching gift program, one that is popular amongst other corporate giving programs. For example, I highlight our matching gift program when disasters, both natural and man-made, strike.

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Engaging Event Donors to Consider Planned Gifts

Connection Cafe

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. Explore simple ways to engage your event donor in the planned gift conversation.

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When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Connection Cafe

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. Mid-level giving programs exist at the intersection between major gifts and direct marketing. Major gifts fundraising is a game of quantum leaps.

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Accounting for Development Gifts

Connection Cafe

gifts in the future. Too often, however, nonprofit organizations focus only on getting gifts “in the door”, and don’t pay enough attention to how those gifts are actually put to use in the community.

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Give a Little More…We’re Talking Average Online Gifts

Connection Cafe

One idea was to increase the average online gift. I shared that if they increased their average gift by $2 that would generate $3 million in new revenue. The next logical question was asked “how do you increase the online average gift?”

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How to Identify the Right Partner for Employee Matching Gifts Programs

Connection Cafe

Finally, as you look at the next steps for setting up or revamping your matching gifts program, first, be prepared when your employees come to you asking for potential recipients for a matching program initiative. Social Good csr employee giving matching gifts

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Major Gifts and a $260,000 Online Donation

NetWits

Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online.

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Year-End Planning for Legacy Gifts Starts NOW!

Connection Cafe

For the planned giving officer, it’s time to kick into high gear with marketing and gift-instruction reminders to your constituents. Send a personal letter to each of them that provides examples of how these special gifts move your mission forward.

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Last-Minute Gift Guide for Social Impact

Amy Sample Ward

When budgets are small or time is running out, many people turn to Do-It-Yourself options for holiday gifts. This year, I thought about my options, and decided to try something a bit different: giving gifts that support others. community diy gifts local razoo

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7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

That’s the magic of matching gift programs, which enable companies to donate the same amount of money as their employees to eligible organizations. Research local companies with matching gift programs. Include matching gifts on your donation form. Employ a matching gift software.

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Accounting for Year-End Gifts

Connection Cafe

The fundraisers rock the year-end campaign, and the business office is flooded with gifts. Some are checks dated in the prior year, and others are sent with envelopes postdated in the prior year. If your fiscal year end is December (and even if it's not), what's a nonprofit accountant to do?

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3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]

EveryAction

Major gift prospects are the heavy weights of the fundraising world. fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

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More Meaningful Gifts

Connection Cafe

And for many of us, a time to exchange gifts. As I sat on the plane home this past weekend reading a magazine on the top 50 gifts under $50, I thought about how much stuff I have, how much of it I really don’t need and what really makes for a meaningful gift.

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How Nonprofits Use Social Media to Promote Matching Gifts

John Haydon

Now it’s time to take your seats, dim the lights, and show you matching gift social media promotion in action. The post How Nonprofits Use Social Media to Promote Matching Gifts appeared first on John Haydon. Online Fundraising Facebook Fundraising matching gifts Twitter

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4 Keys to Engaging Employees in Your Company’s Matching Gifts Program

Connection Cafe

But one of my favorite programs is what I’d call a building block of any give-back program – matching gifts. And it’s what I’ve seen unfold at Blackbaud after we launched our matching gift program. Despite being “above average,” that still seemed low to me, so we decided to invest in communication, reminding people that the program was there to make their gifts go further.

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How to Create a Highly Successful Major Gifts Program

Connection Cafe

Without management support, gift officers will work with the most accessible donors and then move o n—the industry’s h igh turnover and low visit rate reflects this norm. . What tools and information are needed to manage a major gifts program most effectively? . They might be in a stewardship phase for one gift at the same time a different officer is cultivating a relationship with them for a ne w gift. The Problem: .

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5 Red Flags to Look Out for When Raising Major Gifts

Wild Apricot

Fundraising expert Amy Eisenstein identifies the top red flags to watch for at your organization when it comes to receiving major gifts. Once you eliminate these red flags, you’ll be ready to raise major gifts in a major way. amy Fundraising major-gifts

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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Where it gets difficult is securing the second and successive gifts. . R ecency e ffects : As time goes on, memory of care at the hospital fades, reducing the stimulus that contributed to the first gift and would contribute to a possible second gift; .

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Ensure Sustained Giving by Planned Gift Donors

Connection Cafe

Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

Legacy Gifts: What They Are and How to Get Them

NonProfit Hub

Legacy gifts are typically prepared with a financial planner and are meant to reflect the values and desires of the donor. In most cases, a legacy gift is made upon someone’s death, but not always. And legacy gifts don’t have to be monetary, either. How to solicit legacy gifts.

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GIft Economies at MPS09

Amy Sample Ward

Because it helps us deal with panic or impulses, it’s a gift. The amazing thing about the web is what we can do with those impulses, stories, and gifts. PatientOpinion was created as a gift economy. the gift always tarvels/what does around comes around. Are gift economies undermined by the thought that someone, somewhere is making money off it? Once people start getting paid for things at different parts of the cycle or so on, the gift economy falls apart.

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3 Steps for Higher Ed Gift Officer Communication During a Crisis

Connection Cafe

Gift officers have a unique job – even in “normal” times. Successful gift officers build personal relationships on behalf of their institution. So, what can gift officers do in this time? Gift officers are (literally) writing history with every contact report.

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Giving the Gift of Accessibility

Beneblog: Technology Meets Society

What a wonderful gift!! What a wonderful gift! :D D Your note and the gift of getting a book into the collection has made my day. What an absolutely delightful gift, and I appreciate it very much. What a lovely gift for the holidays! •

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

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3 Matching Gift Fundraising Tips for Savvy Nonprofits

John Haydon

If your organization doesn’t have a matching gifts fundraising strategy, you’re missing out on easy money. In fact, through matching gift programs specifically, you can double your fundraising power with little-to-no extra effort.

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The Major Gifts Advice You Majorly Need

NonProfit Hub

As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Determine what a major gift means to you.

20 Holiday Gift Programs That Benefit Nonprofits

Nonprofit Tech for Good

For environmentally friendly and socially conscious holiday shoppers that prefer to give donations to nonprofits as holiday gifts, the 20 holiday gift programs listed below are a good starting point for your holiday shopping. Audubon Society Gift Catalog. Oxfam Gifts.

Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. Get patient data daily, run through wealth screening and provide major gift officers a list of potential prospects to visit while in the hospital. In the case of large gifts, involve the donor as appropriate in the recognition. Fundraising Major Gifts Planned Giving Stewardship Sustained Giving

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Matching Gift Basics—How Does Your Nonprofit Benefit?

NonProfit Hub

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. Matching gift programs. Matching Gift Basics.

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Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. Create Online Stewardship Strategies for Major Gifts.

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The Best Gift of All: Your People

Connection Cafe

What I'm talking about is giving your staff -- who are the best gift of all to any nonprofit -- your appreciation. You can help by doing some very simple things to help keep work and life in perspective.

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Introducing Apsona batch gift entry for the Nonprofit Starter Pack

Judi Sohn

At KELL Partners , we couldn’t migrate them to a NPSP-based solution without a decent batch gift entry solution. You have to match those gifts to existing donors or create new ones if they don’t exist.

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The Gift of Reading, a Circle of Life

Beneblog: Technology Meets Society

That’s why a group of Benetech supporters recently came together to give the gift of reading in honor of our long-time board member Jim Kleckner. With the Skoll Foundation’s support, your gift will have far more impact on our users around the world.

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