3 Ways Influencers Drive Engagement for Nonprofits

EveryAction

In honor of our upcoming webinar on the Power of Influencer Engagement , we asked Jeanette Russell from Attentive.ly about ways influencers can raise the visibility of your nonprofit campaign, help to grow your list, and also retain your best people. influencers

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Connection Cafe

In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. The water’s fine and solid influencer engagement can be very rewarding. But who are these Instagram influencers? Let Instagram suggest influencer accounts to follow.

[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

Social media influencers aren’t elusive. The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. This Quick Guide Includes: Why your campaigns need influencer marketing. Everyday Influencer.

Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? They are influencers among their peers both organizationally and culturally.

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

Identify your social media influencers: WWF used Attentive.ly Send Segmented Email Reminders: During COP21, WWF sent emails to these Twitter influencers and asked them to retweet some key tweets: Urging Senate leadership to support the Green Climate Fund.

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2 Minute Influence Test

NCE Social Media

Every wonder how your Twitter postings influences others? Try it out and see what ideas it may spawn… Influence. Tags: Education and Training Marketing and Awareness twitter klout influence

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How Social Media Influencers Fuel your Fundraising Goals

NetWits

With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Key Influencers are one of those “super social” people who you want to know.

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[Cool Infographic Friday] Influencer Marketing on Instagram

SocialFish

I like this one because it’s a good reminder that the most effective influencers, for Instagram in this case, are the “micro influencers” -the “advocates” – people with smaller audiences but deeper relationships.

[Cool Infographic Friday] Influence Marketing

SocialFish

Danny Brown and Sam Fiorella did some research around social influence marketing, namely: Can social influence truly be measured? Is anyone using influence tools? What’s the future of influence marketing? For more, buy their new book, Influence Marketing.

Are Millennial Runners Influenced by Philanthropy?

Connection Cafe

This study also sought to understand if or how philanthropy has an influence on runners’ attitudes and behaviors toward running events. Nearly 42 million Americans are considered runners/joggers today, and approximately 18 million of those are between the ages of 18 and 34 years-old.

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences.

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

Yet, many people have been able to climb the Twitter chain and become some major influencers on this platform. Digital marketing strategist Kim Garst says that obtaining influencer status is partially achieved by getting on your followers’ lists.

Infographic: Women's Influence Online

Frogloop

Did you know that women make contributions to twice as many charitable organizations as men do? Studies have also shown that women bring in half or more of the income in 55% of U.S. households. And women ages 50 and older control a net worth of $19 trillion.

How to Blend SEO and Creativity for Influencer Marketing?

Confessions of a Non-Profit Executive Director

Gone are those days when business entities had to put their manual efforts to adopt conventional modes to promote their products or services. Nowadays, everything is being simplified through innovation when it comes to digital marketing using websites.

How To Build Community & Social Influence With Twitter Lists

AFP Blog

How To Build Community & Social Influence With Twitter Lists : 'via Blog this

How to Influence the Conversation Around Your Next Campaign

Connection Cafe

Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly Leverage Your Social Media Influencers. Influencers can extend your social reach and raise campaign visibility while adding social proof that other people support the cause. You’re not paranoid.

Econ 201: Macro Influences Impacting Micro Fundraising

Connection Cafe

As a fundraiser, you are well aware of your internal program’s performance metrics. Changes in average gift sizes, donor retention rates, and revenue can all be tracked back to changes in your campaign strategies. But are you also stepping back and looking at how larger, macroeconomic forces may affect your results? A variety of factors drive donors’ giving behavior, some related to your organizational decisions and some related to the world around you.

How to Win (Online) Friends and Influence People (on Social Media)

EveryAction

(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media

How Social Media Influencers Can Help Your Nonprofit

NonProfit Hub

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. We have seen how even animals can become influencers.

How Social Media Influencers Fuel your Fundraising Goals | NetWitsThinkTank.com

AFP Blog

How Social Media Influencers Fuel your Fundraising Goals | NetWitsThinkTank.com : Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks.

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How to Use Social Influence to Inspire Action

NonProfit Hub

In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them.

15 Tweetable Social Media Statistics To Influence Your Marketing Strategy - SocialBro

AFP Blog

15 Tweetable Social Media Statistics To Influence Your Marketing Strategy - SocialBro : "Stop. We spend a lot of time reading about the trends sweeping the marketing world, and the growing influence of social media on customers purchase decisions. If you’re looking for the latest in marketing insights, here’s a collection of inspiring stats that will influence your strategy." ''via Blog this

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions.

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Science-ing the Sh*t out of Influencer Marketing

SocialFish

Interested in the science behind influencer marketing and social networking theory? …Being well-connected or strategically positioned within a social network may impact one’s ability to influence others more than the size of one’s following.

SocMetrics: A Better Standard for Influence

SocialFish

The concept of “influence&# is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence.

[Cool Infographic Friday] How Pokemon Go Influenced the Stock Market

SocialFish

Not gonna lie, I love Pokémon Go, even if it is already passé!… … This one is thanks to Brokernotes. What it doesn’t mention, however, and even more interesting to me, is how the game has helped thousands of small businesses make more sales. photo credit ). Cool Infographic Friday

It's About Impact NOT Influence

Frogloop

As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Do you think your organization has clout or Klout ?

[SLIDES] How to Identify Influencers the Right Way

SocialFish

Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.

How to Build Relationships with Influencers Through Seed Content

TechImpact

Content markets are alway looking for new ways to encourage field influencers to share their work. But how does your organization get the attention of these big name influencers? The post How to Build Relationships with Influencers Through Seed Content appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Successfully partnering with visible experts in your non-profit’s area is an excellent way to make your content go viral.

How to Influence People in Online Communities

SocialFish

I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Here’s the latest post in our “INDUSTRY INSIDERS” column.

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Social media influencers are key to increasing social giving | TMA Resources

AFP Blog

Social media influencers are key to increasing social giving | TMA Resources : According to an infographic in PC mag compiled by MDG advertising, statistics show that raising money for causes through social media has more than doubled in the last five years. A main factor in social media fundraising success is the identification of an organization's influencers.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers

SocialFish

—————– Segment Your Social Audience To Identify Influencers with Similar Values. There’s a common question amongst marketers who are new to influencer marketing- how can these tools assist in increasing our brand awareness in new and exciting ways?

Who and what influences giving decisions?

Connection Cafe

This research begins to answer a few of the pressing questions, including: Who and what influences giving decisions? Influence, exposure, insight. In the giving realm, particularly in the world of major gifts the concept of influence is widely known and leveraged. Having the right board member influence or make “the ask” is a common and very successful practice. Author: Tad Druart.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

Once you have your blog implemented, and content ready to be consumed, you’ll need to figure how to identify which influencers with whom you’ll want to build relationships. So how do you go about identifying these influencers? So, you’re about to kick off a Blogger Outreach campaign.

Why buying influence is bad business

John Haydon

Influence-Gating Facebook. Josh – obviously no dummy – states clearly the potential upside of the Klout app: “The real potential of the Klout app comes in offering rewards of different values to users with different levels of influence. Build Community influence klou

Leveraging Twitter Influencers to Drive Social Good – a Success Story from Free The Kids

Connection Cafe

I’ve decided that one of the next areas I want to put some concerted focus around is the topic of “influencing your influencers,” an area that’s really caught my eye for the past year. There are influencers and evangelists among all social media networks.

New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

—– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. Now, what about peer influence? Giving permission to peer influence. My latest post is up on the Stanford Social Innovation Review blog.

News Media: Take Responsibility for Your Influence

Have Fun - Do Good

It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. Cruelty. Selfishness. Riots.

How to Build Relationships with Influencers Through Seed Content - Tech Impact Blog - Leaders in Non-Profit Technology

AFP Blog

How to Build Relationships with Influencers Through Seed Content - Tech Impact Blog - Leaders in Non-Profit Technology : "Content markets are alway looking for new ways to encourage field influencers to share their work. Successfully partnering with visible experts in your non-profit’s area is an excellent way to make your content go viral." ''via Blog this

6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing

AFP Blog

6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing : 'm a big fan of social media. but it didn't occur to me until recently that social media could help direct marketers by leveraging influencers. I jumped on Twitter, LinkedIn, Facebook, Pinterest, etc., In other words, I was a purist—I was communicating on social media for the pure joy of talking to people, meeting them and learning.

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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. If we concentrate on our influence, we forget the end goal. All too many times, people stop at the influence part: how popular is that person? A lot of followers doesn't equal influence.

[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers.