How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
MARCH 10, 2017
Identify your social media influencers: WWF used Attentive.ly The Oracle at Delphi told Oedipus “Know thyself!” First, some background. The U.S.
Are Millennial Runners Influenced by Philanthropy?
FEBRUARY 25, 2016
This study also sought to understand if or how philanthropy has an influence on runners’ attitudes and behaviors toward running events.
3 Ways Influencers Drive Engagement for Nonprofits
JULY 28, 2015
In honor of our upcoming webinar on the Power of Influencer Engagement , we asked Jeanette Russell from Attentive.ly influencers
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*).
How to Influence the Conversation Around Your Next Campaign
FEBRUARY 24, 2016
Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly Leverage Your Social Media Influencers. But it’s all good.
Econ 201: Macro Influences Impacting Micro Fundraising
MAY 5, 2015
As a fundraiser, you are well aware of your internal program’s performance metrics. Changes in average gift sizes, donor retention rates, and revenue can all be tracked back to changes in your campaign strategies. But are you also stepping back and looking at how larger, macroeconomic forces may affect your results?
Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU
JANUARY 30, 2017
Influencers Were Mobilized. Literally, hundreds of new influencers shared about the campaign. Their Impact was Clear. xkjVGeMWuR.
Infographic: Women's Influence Online
JUNE 17, 2014
Did you know that women make contributions to twice as many charitable organizations as men do? households. 32% of women compared to 25% of men.
Five Tips for Nonprofits Using Social Media During the #JointSession Address
FEBRUARY 27, 2017
Use energized language, short text with images, mentions of relevant influencers (more on this below), and positioning that invites conversation.
[Cool Infographic Friday] Influence Marketing
MAY 10, 2013
Danny Brown and Sam Fiorella did some research around social influence marketing, namely: Can social influence truly be measured?
Expanding the Reach of Nonprofits Through the Power of Influencers [Guest Post]
MAY 18, 2015
Read on for insights from Roz Lemieux, CEO at Attentive.ly , on how your nonprofit stands to gain from better leveraging the power of influencers.
How the ACLU Became Central to the #Resist Movement
JANUARY 30, 2017
Influencers Were Mobilized. Literally, hundreds of new influencers shared about the campaign. News Broke About the Executive Order.
How to Influence People in Online Communities
JUNE 4, 2012
Here’s the latest post in our “INDUSTRY INSIDERS” column. ———————-. Why “How to…”?
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So how do you go about identifying these influencers? So, you’re about to kick off a Blogger Outreach campaign. 2 – Third Party Resources.
SocMetrics: A Better Standard for Influence
MAY 20, 2011
The concept of “influence is very hot among PR, social media and community management folks these days. Enter SocMetrics.
What’s the Best Way to Measure Influence? DIY Not Klout!
SEPTEMBER 10, 2012
I feel like we are loosing sight of two important factors when measuring influence. Fair enough. It’s subjective.
Who and what influences giving decisions?
FEBRUARY 17, 2011
This research begins to answer a few of the pressing questions, including: Who and what influences giving decisions? Influence, exposure, insight. In the giving realm, particularly in the world of major gifts the concept of influence is widely known and leveraged. Author: Tad Druart. Social media ready for primetime? charities.
It's About Impact NOT Influence
DECEMBER 21, 2010
As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials that they think are going to produce magical results. Do you think your organization has clout or Klout ? Are you a leader or a follower?
[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers
APRIL 20, 2015
—————– Segment Your Social Audience To Identify Influencers with Similar Values. What is Mattr?
How to Win Budget and Influence the C-Suite on Social Media
DECEMBER 9, 2013
How to Win Budget and Influence the C-Suite on Social Media from Tammy Gordon. ———-. This post includes a slide deck. Potluc
A Meet & Greet with Your Favorite Social Media Archetypes [Infographic]
JUNE 29, 2012
Understanding your supporters and key influencers can be a challenging task. It’s a tricky task, but someone has to do it! Tweet It!].
[SLIDES] How to Identify Influencers the Right Way
JUNE 13, 2013
Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago.
Six Human Factors that Influence Virality
OCTOBER 3, 2013
People are influenced by the actions of others they see. We have a false belief that the Internet make something go viral. Social Currency.
News Media: Take Responsibility for Your Influence
Have Fun - Do Good
JUNE 3, 2013
It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Cruelty.
Why buying influence is bad business
JUNE 24, 2011
Influence-Gating Facebook. But bought influence is not real. Build Community influence kloutAnd it’s not long lasting.
Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 7, 2011
Pairing Fundraising with Influencers. They need to build relationships with influencers who will trumpet their cause and campaigns.
Latest Report: What Messaging and Channels Influence Congress?
FEBRUARY 3, 2011
97% of staffers say constituent visits to the Washington office and to the district/state office (94%) have some or a lot of influence on an undecided Member. 87% of staffers said questions at town hall meetings and letters to the editor (80%) have some or a lot of influence. Check out the Reports Key Findings: Email Communications.
How to Win (Online) Friends and Influence People (on Social Media)
JUNE 11, 2015
(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media
Internet Fame and the True Impact of Influence
FEBRUARY 9, 2011
You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. So what is influence, really? But hold on.
Increasing Social Influence to Drive Fundraising Efforts
JUNE 17, 2011
People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support. Constituents wield increasing power and influence, and a flawless member experience is crucial to enhance organizational causes. By JP Saint Louis, RightNow. Still not convinced?
Six Ways to Influence Donors with Brain Science
JUNE 7, 2013
Pictures convey a tremendous amount of subconscious information that can influence a person to act. Tell them what the Jones’ gave.
How to Build Relationships with Influencers Through Seed Content
FEBRUARY 3, 2015
Content markets are alway looking for new ways to encourage field influencers to share their work. But how does your organization get the attention of these big name influencers? The post How to Build Relationships with Influencers Through Seed Content appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
Want Influence? Eliminate Blind Spots
Wild Apricot Blog
MARCH 8, 2013
In this guest post, Kristen Grimm of Spitfire Strategies offers insight to "help nonprofits and volunteer-led groups of all sizes navigate a trail of influence by identifying—and eliminating—blind spots before they sabotage change strategies.". management strategic planning leadership
2 Minute Influence Test
NCE Social Media
JUNE 21, 2010
Every wonder how your Twitter postings influences others? Try it out and see what ideas it may spawn… Influence.
Leverage Your Social Influence to Raise Money
Wild Apricot Blog
FEBRUARY 2, 2011
Raising money can be an arduous task. As a small member-based or non-profit organization, you know that it can feel like pulling teeth to find the funding necessary to reach your goals. This guest post by Ja-Naé Duane, explains how you can leverage your social networks to raise money.( read more ).
Choosing Words That Influence And Inspire
Eric Jacobsen Blog
MARCH 29, 2016
Step by step, Egnal demonstrates how effective leaders reject fuzzy terminology in favor of the language of leadership. The book has two parts.
The Truth About Social Media and Nonprofits: A New Perspective May Be Required
SEPTEMBER 27, 2012
Social Media heller consulting SmallAct Social Influencer Social Media for NonprofitsGuest post by Jay Jones from Heller Con sulting.
9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy
JANUARY 27, 2017
Identify + Activate Your Social Media Influencers. Segment Your Email List by Social Influence. history. This year, 6.8 Video Petitions.
How Museum Hack Transforms Museum Tours: Interview with Dustin Growick
DECEMBER 23, 2014
comfort interactives participatory museum programs Unusual Projects and Influences Today on Museum 2.0, an interview with Dustin Growick.
Understanding the Value of Your Social Media Influencers
Tech Soup Blog
AUGUST 2, 2012
Engagers — The individuals in this group have well-established social networks and are strong influencers of people they know personally.