1st Degree Announces the Launch of GIVEfluential, an Influencer Marketing Platform

NonProfit PRO

1st Degree, a Moore company, announces the launch of GIVEfluential, an influencer relationship management (IRM) service platform designed as the first of its kind for the nonprofit industry.

A Social Fundraising Evolution: Content Creators Influence Giving Behaviors

NonProfit PRO

There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.


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A Look at Generational Giving Donor Trends and Influences

NonProfit PRO

You can read about generational giving but can understand it only if you lived it. When you have had a lengthy career in the fundraising field, you see generational giving at work. . Generational Marketing

How Collaborating With Influencers Can Further Your Organization’s Mission


Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Ask influencers to promote events.

How to Activate Social Proof Marketing for the Year-End

NonProfit PRO

Accountability Social Media Influencers Marketing Social media Social media influencers Social proof social proof marketing Year-EndIn the digital age, social proof has more importance than ever.

Why Social Media Influencer Advertising is Important?

Media Cause

It is changing who is allowed to be seen and heard and who can create influence—no budget necessary. It’s no longer major celebrity accounts or individuals with big corporate bucks behind them creating influence. Influencers and content creators are people—not brands.

Top Nonprofit Influencers Take on Donor Acquisition


The post Top Nonprofit Influencers Take on Donor Acquisition appeared first on Nonprofit Blog. When it comes to donor acquisition, traditional fundraising galas, networking, relationship building still work like a charm today.

Top Nonprofit Influencers to Start Following Today (2020)


In recent years, organizations around the world have been using “influencers” — fitness gurus, beauty bloggers, fashionistas and others — to supercharge your fundraising. Who is an influencer?

The Complete Guide to Sponsorship for Influencers

The Sponsorship Collective

As an influencer, you have a huge following on social media (hundreds of thousands of followers or more), and you know that your reach can only grow if you get sponsored deals. Here’s how you obtain sponsorship as an influencer: […].

Influencer Interview: Lisa Chimola

NonProfit Hub

The post Influencer Interview: Lisa Chimola appeared first on Nonprofit Hub. This week, our very own Randy Hawthorne got to sit down with Lisa Chimola, a fab lanthropy expert, who specializes in working with nonprofits to hone their gift planning skills.

2 Minute Influence Test

NCE Social Media

Every wonder how your Twitter postings influences others? Try it out and see what ideas it may spawn… Influence. Tags: Education and Training Marketing and Awareness twitter klout influence Free online tools such as Klout analyze your use of Twitter and gives you recommendations to be more influential.

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Why Micro-influencers Should Be Part of Your Social Media Strategy

Media Cause

It is changing who is allowed to be seen and heard and who can create influence—no budget necessary. It’s no longer major celebrity accounts or individuals with big corporate bucks behind them creating influence. Influencers and content creators are people—not brands.

How Social Media Influencers Fuel your Fundraising Goals


Since we opened our first Facebook pages, we’ve known that social media users are very different in their interactions, but trying, as an organization, to identify and understand our social media constituents as well as social media influencers based on their levels of interactions and the amount of influence they have in their networks has been difficult. Key Influencers are one of those “super social” people who you want to know. Key Influencers champion your cause.

The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020. How influencer marketing works. Think of influencer marketing as an amplified version of word-of-mouth.

Points of Light Releases Global Research Trends in Civic Engagement

NonProfit PRO

News/Stats/Studies civic engagment INFLUENCE|SG Points of LightPoints of Light released its first global report, revealing key trends in civic engagement and providing actionable takeaways for businesses, nonprofits and individuals.

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How To Coach Your Employees To Increase Their Influence And Impact

Eric Jacobsen Blog

Bill Berman and George Bradt , authors of the book, Influence and Impact , explain the importance of helping your employees to understand what their jobs entails, and what the culture expects, so they can do the work you need from them the most.

The Influence of Artificial Intelligence in Gambling: How to Win at Slots

Find the free stuff

Find out more about their coexistence and artificial intelligence influencing how to win at casino slots. The Influence of Artificial Intelligence in Gambling: How to Win at Slots Gambling on its own has been in existence for hundreds of years.

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Expanding the Reach of Nonprofits Through the Power of Influencers [Guest Post]


Read on for insights from Roz Lemieux, CEO at Attentive.ly , on how your nonprofit stands to gain from better leveraging the power of influencers. guest post engagement

Top 20 Instagram Influencers of 2021 | Follow a new Fashion Trend

Find the free stuff

Wondering who are the best influencers on Instagram? So, here are the leading and most exciting influencers to follow. The post Top 20 Instagram Influencers of 2021 | Follow a new Fashion Trend appeared first on PhreeSite.com.

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5 Ways to Build Your Internet Presence – Guide for Up and Coming Influencers

Find the free stuff

Being an influencer can be one of the most rewarding works one can do. The post 5 Ways to Build Your Internet Presence – Guide for Up and Coming Influencers appeared first on PhreeSite.com. It’s true that you need to put in a lot of work but the gain is considerably big too.

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Want Influence? Eliminate Blind Spots

Wild Apricot

In this guest post, Kristen Grimm of Spitfire Strategies offers insight to "help nonprofits and volunteer-led groups of all sizes navigate a trail of influence by identifying—and eliminating—blind spots before they sabotage change strategies.". management strategic planning leadership

How to Build Relationships with Influencers Through Seed Content


Content markets are alway looking for new ways to encourage field influencers to share their work. But how does your organization get the attention of these big name influencers? The post How to Build Relationships with Influencers Through Seed Content appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Successfully partnering with visible experts in your non-profit’s area is an excellent way to make your content go viral.

The Future of Fundraising: Influencer Marketing for Nonprofits


The Future of Fundraising: Influencer Marketing for Nonprofits. Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. Influencers: global word of mouth marketing. What is an influencer?

Employee influence grows: 43% set to quit jobs for better pay, career opportunities and flexibility

Charity Village

The post Employee influence grows: 43% set to quit jobs for better pay, career opportunities and flexibility appeared first on CharityVillage. Employees around the world now hold more sway in the global job market, with two-fifths (43%) of respondents saying they are likely to quit in the next 12 months – driven mostly by a desire for higher total pay, better career opportunities and flexibility amid rising inflation, a shrinking labor market and an increase in […].

It's About Impact NOT Influence


As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Do you think your organization has clout or Klout ?

News Media: Take Responsibility for Your Influence

Have Fun - Do Good

It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. Cruelty. Selfishness. Riots. Fighting in Congress. Natural disasters. I used to watch The Daily Show to feel better about the world, but even Jon Stewart has had enough, and is taking a break.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking


Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions.

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How to Win (Online) Friends and Influence People (on Social Media)


(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth Kanter

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Social Media has created an opportunity for people are not world famous to influence other people in their networks. Not all influencers are the same. Step 2: Identify influencers.

Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings. As I wrote about engaging everyday influencers in a recent piece, millennials are closely tracking and taking inspiration from these everyday influencers.

Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. If we concentrate on our influence, we forget the end goal. All too many times, people stop at the influence part: how popular is that person? A lot of followers doesn't equal influence. As Stefano Maggi points out, there's more to influence besides numbers, there is also affinity. You Can't Eat Whuffie.but it's getting harder to eat without it View more documents from Tara Hunt.

How to Blend SEO and Creativity for Influencer Marketing?

Confessions of a Non-Profit Executive Director

Gone are those days when business entities had to put their manual efforts to adopt conventional modes to promote their products or services. Nowadays, everything is being simplified through innovation when it comes to digital marketing using websites. Having a website, a marketer may increase the value of his product and prevent future switching of customer that may cost him a lot.

How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

Identify your social media influencers: WWF used Attentive.ly Send Segmented Email Reminders: During COP21, WWF sent emails to these Twitter influencers and asked them to retweet some key tweets: Urging Senate leadership to support the Green Climate Fund. With this in mind, WWF used social segmentation to send a targeted text message to their social influencers. Watch this recorded webinar to learn even Acmore about how World Wildlife Fund activated their influencers.

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Connection Cafe

In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. The water’s fine and solid influencer engagement can be very rewarding. But who are these Instagram influencers? Check out this Adweek infographic on millennial women micro influencers. But as you can see, micro influencers are those with around 2k to 25k followers “who closely watch their style and brand affiliations”. Instagram is here to stay.

How Social Media Influencers Can Help Your Nonprofit

NonProfit Hub

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. An article by Simply Measured narrowed influencers down to three characteristics that give someone this influencing power: reach, resonance and relevance. With these, the influencer is able to post on social media and rely on their followers to take action. .

Measuring Organizational Influence In Social Media


But what about equally important intangibles, such as increasing your organization's influence or shifting the public debate on your key issues? Let's use a case study of how organizations are influencing the health care debate. Determing Organizational Influence. The maps show that the SEIU (diagram 3) and the AMA (diagram 4) are strongly influencing the debate, but each impacts different parts of the network. John Kelly and Ken Deutsch, Morningside Analytics.

Social Influence Marketing

Beth's Blog: How Nonprofits Can Use Social Media

You more about his thoughts on social influence marketing. | View | Upload your own. This is from a session at SXSW, a presentation by Shiv Singh from Avenue A | Razorfish, one of the largest interactive marketing and technology consulting firms. Somehow related to David Glazer's fortune cookie analogy from Graphing Social patterns

How to Use Social Influence to Inspire Action

NonProfit Hub

In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them. Studies have shown that just looking successful or in charge ( even when it’s an act ) helps increase influence. Anybody from business owners to politicians can increase your influence.

Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Tapping into social listening enables you to leverage your best social influencers to strengthen your online campaigns and ultimately build a stronger prospective student pipeline. The Untapped Potential of Influencers. Your social media influencers are power users who represent your institution online. Find Your Influencers.

Increasing Social Influence to Drive Fundraising Efforts


People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support. Constituents wield increasing power and influence, and a flawless member experience is crucial to enhance organizational causes. By doing this, your nonprofit can reap the benefits; with an increase in potential cause enthusiasts, influencers and enhanced member support. By JP Saint Louis, RightNow.

Leverage Your Social Influence to Raise Money

Wild Apricot

Raising money can be an arduous task. As a small member-based or non-profit organization, you know that it can feel like pulling teeth to find the funding necessary to reach your goals. This guest post by Ja-Naé Duane, explains how you can leverage your social networks to raise money.( read more ). Blogging Facebook Fundraising nptech social media Social networking Twitter

New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

—– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. The evaluation and recognition of peer influence, something that is not only prevalent but inherent in social media, is something that help empower and sustain your communities AND increase your staff capacity. Now, what about peer influence? Giving permission to peer influence. My latest post is up on the Stanford Social Innovation Review blog.

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Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing

Beth Kanter

The publisher of the New York newspaper the World , Pulitzer used all his influence to launch an aggressive fundraising campaign that bypassed the rich and instead solicited donations from average residents. Pairing Fundraising with Influencers. They need to build relationships with influencers who will trumpet their cause and campaigns. Influencer marketing might be a new term for many nonprofits, but the concept isn’t. Flickr Photo by PeterJBellis.