How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Connection Cafe

In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. The water’s fine and solid influencer engagement can be very rewarding. But who are these Instagram influencers? Let Instagram suggest influencer accounts to follow.

[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

Social media influencers aren’t elusive. The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. This Quick Guide Includes: Why your campaigns need influencer marketing. Everyday Influencer.

Trending Sources

3 Ways Influencers Drive Engagement for Nonprofits


In honor of our upcoming webinar on the Power of Influencer Engagement , we asked Jeanette Russell from about ways influencers can raise the visibility of your nonprofit campaign, help to grow your list, and also retain your best people. influencers

Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? They are influencers among their peers both organizationally and culturally.

How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

Identify your social media influencers: WWF used Send Segmented Email Reminders: During COP21, WWF sent emails to these Twitter influencers and asked them to retweet some key tweets: Urging Senate leadership to support the Green Climate Fund.

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How Social Media Influencers Fuel your Fundraising Goals


With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Key Influencers are one of those “super social” people who you want to know.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences.

How to Influence the Conversation Around Your Next Campaign

Connection Cafe

Join our webinar, Influencing the Conversation on March 2nd with Leverage Your Social Media Influencers. Influencers can extend your social reach and raise campaign visibility while adding social proof that other people support the cause. You’re not paranoid.

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Expanding the Reach of Nonprofits Through the Power of Influencers [Guest Post]


Read on for insights from Roz Lemieux, CEO at , on how your nonprofit stands to gain from better leveraging the power of influencers. guest post engagement

How to Use Social Influence to Inspire Action

NonProfit Hub

In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them.

Science-ing the Sh*t out of Influencer Marketing


Interested in the science behind influencer marketing and social networking theory? …Being well-connected or strategically positioned within a social network may impact one’s ability to influence others more than the size of one’s following.

Infographic: Women's Influence Online


Did you know that women make contributions to twice as many charitable organizations as men do? Studies have also shown that women bring in half or more of the income in 55% of U.S. households. And women ages 50 and older control a net worth of $19 trillion.

3 Quick Tips to Help You Become a Twitter Influencer


Yet, many people have been able to climb the Twitter chain and become some major influencers on this platform. Digital marketing strategist Kim Garst says that obtaining influencer status is partially achieved by getting on your followers’ lists.

How to Influence People in Online Communities


I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Here’s the latest post in our “INDUSTRY INSIDERS” column.

[Cool Infographic Friday] Influence Marketing


Danny Brown and Sam Fiorella did some research around social influence marketing, namely: Can social influence truly be measured? Is anyone using influence tools? What’s the future of influence marketing? For more, buy their new book, Influence Marketing.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign


Once you have your blog implemented, and content ready to be consumed, you’ll need to figure how to identify which influencers with whom you’ll want to build relationships. So how do you go about identifying these influencers? So, you’re about to kick off a Blogger Outreach campaign.

SocMetrics: A Better Standard for Influence


The concept of “influence&# is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence.

Econ 201: Macro Influences Impacting Micro Fundraising

Connection Cafe

As a fundraiser, you are well aware of your internal program’s performance metrics. Changes in average gift sizes, donor retention rates, and revenue can all be tracked back to changes in your campaign strategies. But are you also stepping back and looking at how larger, macroeconomic forces may affect your results? A variety of factors drive donors’ giving behavior, some related to your organizational decisions and some related to the world around you.

What’s the Best Way to Measure Influence? DIY Not Klout!


I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. You can’t divorce offline influence from online influence.

[Tips for Nonprofits] The Art and Science of Persuasive Fundraising

Connection Cafe

A while ago, I read a book called Influence Science and Practice by Robert B. As a result, he wrote this book and shared many of the different ways someone can exercise influence over another. Instant Influence. Cialdini social influencers Tips for Fundraisers

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A Nonprofit’s Guide to #GivingTuesday and End of Year Fundraising

Connection Cafe

In this post, I will cover: Advanced social influencer engagement for Giving Tuesday. Social Influencer campaign strategy optimization. Social Influencer Campaign for Giving Tuesday. What are Everyday Influencers? Why target Everyday Influencers?

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It's About Impact NOT Influence


As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Do you think your organization has clout or Klout ?

Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

Influencers Were Mobilized. We’ve heard from experts about the importance of influencers before, but at an increasing rate we’re seeing just how crucial they can be for your cause in these time-sensitive moments.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers


—————– Segment Your Social Audience To Identify Influencers with Similar Values. There’s a common question amongst marketers who are new to influencer marketing- how can these tools assist in increasing our brand awareness in new and exciting ways?

How Social Media Influencers Can Help Your Nonprofit

NonProfit Hub

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. We have seen how even animals can become influencers.

Five Tips for Nonprofits Using Social Media During the #JointSession Address

Connection Cafe

Use energized language, short text with images, mentions of relevant influencers (more on this below), and positioning that invites conversation. Prepare ahead of time to track the keywords and hashtags used by influencers to monitor what they are saying. Influencers from your lists.

How the ACLU Became Central to the #Resist Movement

Connection Cafe

Influencers Were Mobilized. We’ve heard from experts about the importance of influencers before, but at an increasing rate we’re seeing just how crucial they can be for your cause during a time of crisis. Literally, hundreds of new influencers shared about the campaign.

Who and what influences giving decisions?

Connection Cafe

This research begins to answer a few of the pressing questions, including: Who and what influences giving decisions? Influence, exposure, insight. In the giving realm, particularly in the world of major gifts the concept of influence is widely known and leveraged. Having the right board member influence or make “the ask” is a common and very successful practice. Author: Tad Druart.

How to Win (Online) Friends and Influence People (on Social Media)


(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media

How to Win Budget and Influence the C-Suite on Social Media


How to Win Budget and Influence the C-Suite on Social Media from Tammy Gordon. Nice primer from the super fabulous Tammy Gordon of AARP, which continues to be a great role model for associations going social. ———-. This post includes a slide deck.

A Meet & Greet with Your Favorite Social Media Archetypes [Infographic]


Download the Nonprofit Social Media Influencer Whitepaper for recommendations on how to best connect with, empower, and involve your social media supporters. Understanding your supporters and key influencers can be a challenging task.

The Future of Nonprofit Engagement Strategies

Connection Cafe

The Decline in Brand Trust and the Rise of Peer Influence. Video + Peer Influence = User-Generated Video. Nonprofit Marketing Social Media Gather Voices Peer Influence user-generated video Video

Growth Hacking Your Mission With People Power

Connection Cafe

Rise of Peer Influence. It’s the individual—the everyday influencer—who is emerging as the new star and trusted source of information that can offer powerful endorsement of your cause to their social networks.

Super Advocates: Your Nonprofit’s Most Powerful Supporters

Connection Cafe

ALZ has a robust advocates program which influences Congress through online petitions, annual DC lobby visits where 1300 super advocates attend and targeted communications. Nonprofit Social Media ambassadors influencers nonprofit advocates Social Media for Nonprofits super advocates volunteersYour most powerful supporters don’t need more information – they need an invitation to do something big.

Instagram for Nonprofits — How Your Org Can Get Onboard

Connection Cafe

Engaging with supporters + influencers goes a long way. Pay attention to what others are doing on Instagram — follow key supporters, peers, influencers , those who inspire you, etc! You can collect a list of hashtags that other like-minded orgs and influencers are using.

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[SLIDES] How to Identify Influencers the Right Way


Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.

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News Media: Take Responsibility for Your Influence

Have Fun - Do Good

It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. Cruelty. Selfishness. Riots.

Six Human Factors that Influence Virality

John Haydon

People are influenced by the actions of others they see. For example, knowing that you have 50,000 email subscribers will influence whether I subscribe as well. We have a false belief that the Internet make something go viral.

Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing

Beth's Blog: How Nonprofits Can Use Social Media

The publisher of the New York newspaper the World , Pulitzer used all his influence to launch an aggressive fundraising campaign that bypassed the rich and instead solicited donations from average residents. Pairing Fundraising with Influencers. Flickr Photo by PeterJBellis.

Latest Report: What Messaging and Channels Influence Congress?


97% of staffers say constituent visits to the Washington office and to the district/state office (94%) have some or a lot of influence on an undecided Member. 87% of staffers said questions at town hall meetings and letters to the editor (80%) have some or a lot of influence.