[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action
APRIL 6, 2017
Social media influencers aren’t elusive. The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. This Quick Guide Includes: Why your campaigns need influencer marketing. Everyday Influencer.
How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
MARCH 10, 2017
Identify your social media influencers: WWF used Attentive.ly Send Segmented Email Reminders: During COP21, WWF sent emails to these Twitter influencers and asked them to retweet some key tweets: Urging Senate leadership to support the Green Climate Fund.
3 Ways Influencers Drive Engagement for Nonprofits
JULY 28, 2015
In honor of our upcoming webinar on the Power of Influencer Engagement , we asked Jeanette Russell from Attentive.ly about ways influencers can raise the visibility of your nonprofit campaign, help to grow your list, and also retain your best people. influencers
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
Are Millennial Runners Influenced by Philanthropy?
FEBRUARY 25, 2016
This study also sought to understand if or how philanthropy has an influence on runners’ attitudes and behaviors toward running events. Nearly 42 million Americans are considered runners/joggers today, and approximately 18 million of those are between the ages of 18 and 34 years-old.
How to Use Social Influence to Inspire Action
AUGUST 26, 2016
In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them.
[Tips for Nonprofits] The Art and Science of Persuasive Fundraising
APRIL 12, 2017
A while ago, I read a book called Influence Science and Practice by Robert B. As a result, he wrote this book and shared many of the different ways someone can exercise influence over another. Instant Influence. Cialdini social influencers Tips for Fundraisers
Infographic: Women's Influence Online
JUNE 17, 2014
Did you know that women make contributions to twice as many charitable organizations as men do? Studies have also shown that women bring in half or more of the income in 55% of U.S. households. And women ages 50 and older control a net worth of $19 trillion.
[Cool Infographic Friday] Influence Marketing
MAY 10, 2013
Danny Brown and Sam Fiorella did some research around social influence marketing, namely: Can social influence truly be measured? Is anyone using influence tools? What’s the future of influence marketing? For more, buy their new book, Influence Marketing.
Expanding the Reach of Nonprofits Through the Power of Influencers [Guest Post]
MAY 18, 2015
Read on for insights from Roz Lemieux, CEO at Attentive.ly , on how your nonprofit stands to gain from better leveraging the power of influencers. guest post engagement
How to Influence People in Online Communities
JUNE 4, 2012
I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Here’s the latest post in our “INDUSTRY INSIDERS” column.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
Once you have your blog implemented, and content ready to be consumed, you’ll need to figure how to identify which influencers with whom you’ll want to build relationships. So how do you go about identifying these influencers? So, you’re about to kick off a Blogger Outreach campaign.
Econ 201: Macro Influences Impacting Micro Fundraising
MAY 5, 2015
As a fundraiser, you are well aware of your internal program’s performance metrics. Changes in average gift sizes, donor retention rates, and revenue can all be tracked back to changes in your campaign strategies. But are you also stepping back and looking at how larger, macroeconomic forces may affect your results? A variety of factors drive donors’ giving behavior, some related to your organizational decisions and some related to the world around you.
SocMetrics: A Better Standard for Influence
MAY 20, 2011
The concept of “influence is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence.
Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU
JANUARY 30, 2017
Influencers Were Mobilized. We’ve heard from experts about the importance of influencers before, but at an increasing rate we’re seeing just how crucial they can be for your cause in these time-sensitive moments.
What’s the Best Way to Measure Influence? DIY Not Klout!
SEPTEMBER 10, 2012
I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. You can’t divorce offline influence from online influence.
Five Tips for Nonprofits Using Social Media During the #JointSession Address
FEBRUARY 27, 2017
Use energized language, short text with images, mentions of relevant influencers (more on this below), and positioning that invites conversation. Prepare ahead of time to track the keywords and hashtags used by influencers to monitor what they are saying. Influencers from your lists.
How the ACLU Became Central to the #Resist Movement
JANUARY 30, 2017
Influencers Were Mobilized. We’ve heard from experts about the importance of influencers before, but at an increasing rate we’re seeing just how crucial they can be for your cause during a time of crisis. Literally, hundreds of new influencers shared about the campaign.
It's About Impact NOT Influence
DECEMBER 21, 2010
As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence, asks Tom Webster over at BrandSavant [link]. Do you think your organization has clout or Klout ?
[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers
APRIL 20, 2015
—————– Segment Your Social Audience To Identify Influencers with Similar Values. There’s a common question amongst marketers who are new to influencer marketing- how can these tools assist in increasing our brand awareness in new and exciting ways?
Who and what influences giving decisions?
FEBRUARY 17, 2011
This research begins to answer a few of the pressing questions, including: Who and what influences giving decisions? Influence, exposure, insight. In the giving realm, particularly in the world of major gifts the concept of influence is widely known and leveraged. Having the right board member influence or make “the ask” is a common and very successful practice. Author: Tad Druart.
How to Win Budget and Influence the C-Suite on Social Media
DECEMBER 9, 2013
How to Win Budget and Influence the C-Suite on Social Media from Tammy Gordon. Nice primer from the super fabulous Tammy Gordon of AARP, which continues to be a great role model for associations going social. ———-. This post includes a slide deck.
A Meet & Greet with Your Favorite Social Media Archetypes [Infographic]
JUNE 29, 2012
Download the Nonprofit Social Media Influencer Whitepaper for recommendations on how to best connect with, empower, and involve your social media supporters. Understanding your supporters and key influencers can be a challenging task.
[SLIDES] How to Identify Influencers the Right Way
JUNE 13, 2013
Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.
News Media: Take Responsibility for Your Influence
Have Fun - Do Good
JUNE 3, 2013
It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. Cruelty. Selfishness. Riots.
Six Human Factors that Influence Virality
OCTOBER 3, 2013
People are influenced by the actions of others they see. For example, knowing that you have 50,000 email subscribers will influence whether I subscribe as well. We have a false belief that the Internet make something go viral.
Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 7, 2011
The publisher of the New York newspaper the World , Pulitzer used all his influence to launch an aggressive fundraising campaign that bypassed the rich and instead solicited donations from average residents. Pairing Fundraising with Influencers. Flickr Photo by PeterJBellis.
Latest Report: What Messaging and Channels Influence Congress?
FEBRUARY 3, 2011
97% of staffers say constituent visits to the Washington office and to the district/state office (94%) have some or a lot of influence on an undecided Member. 87% of staffers said questions at town hall meetings and letters to the editor (80%) have some or a lot of influence.
Why buying influence is bad business
JUNE 24, 2011
Influence-Gating Facebook. Josh – obviously no dummy – states clearly the potential upside of the Klout app: “The real potential of the Klout app comes in offering rewards of different values to users with different levels of influence. Build Community influence klou
How to Win (Online) Friends and Influence People (on Social Media)
JUNE 11, 2015
(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media
Internet Fame and the True Impact of Influence
FEBRUARY 9, 2011
You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. Maybe you're starting to think that influence is not about how many followers someone has on Twitter. So what is influence, really? How can you find the influencers in your industry?
Increasing Social Influence to Drive Fundraising Efforts
JUNE 17, 2011
People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support. Constituents wield increasing power and influence, and a flawless member experience is crucial to enhance organizational causes. By doing this, your nonprofit can reap the benefits; with an increase in potential cause enthusiasts, influencers and enhanced member support. By JP Saint Louis, RightNow.
Six Ways to Influence Donors with Brain Science
JUNE 7, 2013
The halo effect is a cognitive bias in which one’s judgments of a person’s character is influenced by one’s overall impression of that person. Pictures convey a tremendous amount of subconscious information that can influence a person to act.
How to Build Relationships with Influencers Through Seed Content
FEBRUARY 3, 2015
Content markets are alway looking for new ways to encourage field influencers to share their work. But how does your organization get the attention of these big name influencers? The post How to Build Relationships with Influencers Through Seed Content appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Successfully partnering with visible experts in your non-profit’s area is an excellent way to make your content go viral.
Want Influence? Eliminate Blind Spots
Wild Apricot Blog
MARCH 8, 2013
In this guest post, Kristen Grimm of Spitfire Strategies offers insight to "help nonprofits and volunteer-led groups of all sizes navigate a trail of influence by identifying—and eliminating—blind spots before they sabotage change strategies.". management strategic planning leadership
2 Minute Influence Test
NCE Social Media
JUNE 21, 2010
Every wonder how your Twitter postings influences others? Try it out and see what ideas it may spawn… Influence. Tags: Education and Training Marketing and Awareness twitter klout influence
Leverage Your Social Influence to Raise Money
Wild Apricot Blog
FEBRUARY 2, 2011
Raising money can be an arduous task. As a small member-based or non-profit organization, you know that it can feel like pulling teeth to find the funding necessary to reach your goals. This guest post by Ja-Naé Duane, explains how you can leverage your social networks to raise money.( read more ). Blogging Facebook Fundraising nptech social media Social networking Twitter
The Truth About Social Media and Nonprofits: A New Perspective May Be Required
SEPTEMBER 27, 2012
Social Media heller consulting SmallAct Social Influencer Social Media for NonprofitsGuest post by Jay Jones from Heller Con sulting. You may have noticed: Social media seems to be the talk of nonprofits for the past few years.
Choosing Words That Influence And Inspire
Eric Jacobsen Blog
MARCH 29, 2016
Communication expert Bart Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it, in his new book, Leading Through Language. Step by step, Egnal demonstrates how effective leaders reject fuzzy terminology in favor of the language of leadership.
How Museum Hack Transforms Museum Tours: Interview with Dustin Growick
DECEMBER 23, 2014
comfort interactives participatory museum programs Unusual Projects and Influences A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH).