The 5 ½ Principles of Effective Donor Surveys
JUNE 26, 2018
A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. But before you create your survey, let’s take a look at the five-and-a-half principles that will ensure you solicit accurate, authentic feedback that doesn’t also annoy the heck out of your donors. And while this article is specifically about donor surveys, many of the lessons here apply to all surveys. .