Google Analytics 4: A Guide for Nonprofits — Plus 4 Steps to Upgrade Now

NonProfit PRO

Google’s Universal Analytics will stop processing data on July 1, 2023. Nonprofits looking to receive Google Analytics will have to transition to Google Analytics 4, a more complicated update. Web Design Data google analytics Google Analytics 4

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Sponsored Post

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies.

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Google+

NCE Social Media

Google+ (Google Plus) is Google’s newest foray into social media. Google+ Circles are similar to categorizing your Facebook friends with labels. Google+ integrates your Google tools, like Picasa , into its service. Marc Pitman has a nice write up why your nonprofit should consider Google+. Here is a cheat sheet with Google+ tips. Mashable has a Complete Google+ guide that is helpful, too. Is Google Plus a Facebook killer?

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What is Google Analytics 4 and Should I Upgrade?

The MatrixFiles

As you may well know, Google Analytics is a digital analytics service from Google that helps you track and analyze your website traffic. What is Google Analytics 4? . Google Analytics 4, commonly referred to as GA4, is Google’s 4th and newest version of their analytics platform.

Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website.

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[FREE WEBINAR] An Introduction to the Google Ad Grant for Nonprofits

Nonprofit Tech for Good

Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. Topics will include: • What are Google Ad Grants and how to get these grants.

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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. Currently, advertisers can create expanded text ads in Google Ads.

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A Quick Overview of Google Ad Grants + How They Work

Charity Navigator

The Google Ad Grant is a simple and affordable way for nonprofits to jumpstart their digital marketing. advertising Google Google Ad Grants Google advertising nonprofit advertising Nonprofit Megaphone sponsored links

Google Ad Grant Policy Updates

Whole Whale

It’s critical to stay on top of Google Ad Grant policy updates for the Google Nonprofit program in order to keep your grant. Instead, advertisers will need to create Google’s new default search ad – a responsive search ad. How to stay Google Ad Grant Compliant in 202 2.

5 Things to Know About Google’s Helpful Content Update

Media Cause

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. What is a Google Update? 5 Key Tips to Keep In Mind for Google’s Helpful Content Update.

Google Analytics Strategy for Nonprofits - Blog

Elevation

The tool of choice for web analytics for many nonprofits is Google Analytics. Google for Nonprofits Nonprofit MarketingTracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts.

[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.

Getting a Handle on Google Analytics

TechSoup

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

Quick Tips and Basics About Google Ads for Nonprofits

NonProfit PRO

In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. One of the things our marketing team is always looking to understand is what nonprofits need.

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Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages. Sierra Club :: Impact of Google+ Page and Wikipedia. Field Museum :: Impact of Google+ Local. Google Plus Social Media

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Google Analytics 4 – A Continuing Story

Media Cause

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Doesn’t integrate with other Google products…yet.

How Can Google Ad Grants Best Help Your Nonprofit?

Media Cause

These are just a few of the questions that will help paint a picture for us paid search professionals here at Media Cause who want to help support your nonprofit with Google Ad Grants. What is Google Ad Grants? The post How Can Google Ad Grants Best Help Your Nonprofit?

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). Sign up for a Google Account. Create a Google Profile.

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How to Improve Your Nonprofit’s Visibility Online (Hint: Use the Google Ad Grant)

Nonprofit Tech for Good

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence.

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Most Nonprofits Are Unprepared for Google's 2021 Update

Elevation

You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal. Google for Nonprofits Website Maintenance

May 28 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits.

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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+.

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Setting up Google Drive is a simple way to share all this information. The importance of keeping institutional memory institutional, rather than in one or two individuals’ heads, cannot be overstated, and Google Drive is a great way to make this happen.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Your first step is to create a Google Account and then set up your personal Google Profile (which also becomes your Google+ Profile). Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. Create your nonprofit’s Google+ Page.

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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Google Ad Grant

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Reach More People With The $10,000/Month Google Ad Grant

NonProfit PRO

Raise awareness, attract donors, and recruit new volunteers using Google search ads. Each qualifying nonprofit has access to up to $10,000 per month in search ads on Google, ensuring your message is seen by the people you are trying to reach. Certified by Google, we equip over 400 nonprofits just like yours to maximize the value of the grant, creating as much exposure as possible.

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Google Plus Video

NCE Social Media

Google Plus, or Google+, can be a great tool. Specifically, Marc Pittman , noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. How do you use Google Plus? Video google Google Plus

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Set up your Google/Gmail Account and personal Google+ Profile. . When signing up for Google/Gmail, be sure to use a real first and last name. A unique, authentic Google+ voice.

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Google Buzz :: yournonprofit@gmail.com

Nonprofit Tech for Good

Google has been working double-time launching new products over the last few months. From Google Wave to Google Voice , to Social Search and now Google Buzz , I think that now is a good time for nonprofits to reserve a Gmail account if they haven’t already. Unlike Google Wave, Google Buzz requires a Gmail account. I am hoping that Google Voice and eventually Google Wave will also be tied to Gmail accounts.

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Google Ad Grant - Creating a New Account

Elevation

The last thing we need you to do is follow the instructions in this video for creating and providing us access to a Gmail account

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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Google Analytics is forcing a complete migration of older Universal Analytics to the newer GA4 tool. Google Analytics 4 came out 2.5

Google Analytics 4: What Nonprofits Need to Know

Media Cause

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Here are some ways your nonprofit can leverage the new data in Google Analytics 4: .

Google Ad Grant: A Comprehensive Guide

Elevation

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads.

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More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

Nonprofit Basics: The Google for Nonprofits Program

Double the Donation

Google is one of the most profitable companies in the world, so it may come as a surprise that they have a program dedicated entirely to nonprofits.

Adding Google Discovery Ads To Your Digital Marketing Efforts

Media Cause

How To Use Google’s New Ad Type To Increase Traffic, Grow Brand Equity And Drive Leads. . In-Market: tailoring campaigns based on Google’s pre-defined audience buckets. This campaign spanned Google Search, Facebook, YouTube, and Google Discovery.

The Top 25 Things You Didn’t Know About Google Ad Grants

Wild Apricot

Did you know that nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google? Through the Google Ad Grants program , Google strives to empower nonprofits to amplify their causes online and reach an audience searching.

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More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

September 4 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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