How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search.

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Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies.

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Google+

NCE Social Media

Google+ (Google Plus) is Google’s newest foray into social media. Google+ Circles are similar to categorizing your Facebook friends with labels. Google+ integrates your Google tools, like Picasa , into its service. Marc Pitman has a nice write up why your nonprofit should consider Google+. Here is a cheat sheet with Google+ tips. Mashable has a Complete Google+ guide that is helpful, too. Is Google Plus a Facebook killer?

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A Quick Overview of Google Ad Grants + How They Work

Charity Navigator

The Google Ad Grant is a simple and affordable way for nonprofits to jumpstart their digital marketing. advertising Google Google Ad Grants Google advertising nonprofit advertising Nonprofit Megaphone sponsored links

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Google Analytics Strategy for Nonprofits - Blog

Elevation

The tool of choice for web analytics for many nonprofits is Google Analytics. Google for Nonprofits Nonprofit MarketingTracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts.

Most Nonprofits Are Unprepared for Google's 2021 Update

Elevation

You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal. Google for Nonprofits Website Maintenance

Google Analytics 4: What Nonprofits Need to Know

Media Cause

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Here are some ways your nonprofit can leverage the new data in Google Analytics 4: .

Google Ad Grant: A Comprehensive Guide

Elevation

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads.

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Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages. Sierra Club :: Impact of Google+ Page and Wikipedia. Field Museum :: Impact of Google+ Local. Google Plus Social Media

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How to Improve Your Nonprofit’s Visibility Online (Hint: Use the Google Ad Grant)

Nonprofit Tech for Good

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). Sign up for a Google Account. Create a Google Profile.

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Setting up Google Drive is a simple way to share all this information. The importance of keeping institutional memory institutional, rather than in one or two individuals’ heads, cannot be overstated, and Google Drive is a great way to make this happen.

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More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

May 28 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+.

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How To Make The Most of Google For Nonprofits

Kindful

On average, there are over 70,000 Google searches conducted every minute, which averages out to be approximately 5.5 Multiply this out and you’re looking at over one trillion Google searches every single year—and this number will keep growing. What exactly is Google for Nonprofits?

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Your first step is to create a Google Account and then set up your personal Google Profile (which also becomes your Google+ Profile). Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. Create your nonprofit’s Google+ Page.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Set up your Google/Gmail Account and personal Google+ Profile. . When signing up for Google/Gmail, be sure to use a real first and last name. A unique, authentic Google+ voice.

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Google Plus Video

NCE Social Media

Google Plus, or Google+, can be a great tool. Specifically, Marc Pittman , noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. How do you use Google Plus? Video google Google Plus

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Google Buzz :: yournonprofit@gmail.com

Nonprofit Tech for Good

Google has been working double-time launching new products over the last few months. From Google Wave to Google Voice , to Social Search and now Google Buzz , I think that now is a good time for nonprofits to reserve a Gmail account if they haven’t already. Unlike Google Wave, Google Buzz requires a Gmail account. I am hoping that Google Voice and eventually Google Wave will also be tied to Gmail accounts.

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More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

Free Webinar on March 14! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Security and Control: Early thoughts on Google+

Amy Sample Ward

Google+ , the latest iteration on social networking from Google, is here. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook. It may seem strange to users who are new to Google tools, but the Google+ privacy settings are tied in to all of your Google account privacy settings.

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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 1

Media Cause

As digital marketing experts, we wanted to give you some best practices for your Google Ad Grant optimization. Don’t have a Google Ad Grant, learn more here !) . Be sure to link your Ad Grant account to your website’s Google Analytics account. Google Ad Grants

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Quick Tips and Basics About Google Ads for Nonprofits

NonProfit PRO

In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. One of the things our marketing team is always looking to understand is what nonprofits need.

The Beginner’s Guide to Google Ad Grants | 2021 Updated

Donorbox

The post The Beginner’s Guide to Google Ad Grants | 2021 Updated appeared first on Nonprofit Blog. Long gone are the days when direct mail and door-to-door were sufficient to get the word out about an organization. The reality of nonprofit advertising today is far more complex.

September 4 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Setting up Goals in Google Analytics

NetWits

There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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22 Must-Circle Nonprofits on Google+

Nonprofit Tech for Good

As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+ , below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. Google+ is definitely a work in progress. To me, the Google+ Stream feels like a mixture of Twitter and Facebook. More on that in my upcoming Google+ and Google Products for Nonprofits Webinar on February 28.

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Free Webinar on January 17! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Free Webinar on October 2! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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How can Google Analytics help you achieve better digital results?

Big Duck

The post How can Google Analytics help you achieve better digital results? appeared first on Big Duck

Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors!

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Bing and Google

Zen and the Art of Nonprofit Technology

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. I’m wondering whether I should check out my server logs…) 99% of the traffic to this blog that comes from search engines comes from Google. In the last month, 3,743 visits came from Google, and 43 came from Bing.

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4 Steps to Getting Started with Google Ads for Nonprofits

TechSoup

Google Ads is a powerful tool that your nonprofit can leverage to grow your audience. Google Ads is the force behind the ads we see every day online.

Google Panda

NetWits

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.). The Panda update is said to have changed over 11% of Google’s search results. Have you checked how your website is performing in Google searches lately? This advice is backed by Google. The update hasn’t been released in Australia or New Zealand yet, and the launch date hasn’t been announced by Google.

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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? The problem a lot of marketers are running into is they’re seeing their Google Analytics results as being incomplete. They’re looking at their phone, conversions, then comparing those with their findings on Google analytics, when instead, they should be incorporated.

12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 7) Google Ads are for clicks, not for awareness.

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Google Launches Google for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. Google has also developed other online resources such as educational videos , case studies and better ways for you to connect with other nonprofits.

A Comprehensive Guide to the Google Ad Grant

Elevation

Have you ever wondered how nonprofits have been able to launch successful campaigns via Google Ads when many operate with limited budgets? It's all thanks to the Google Ad Grant program, a program from Google that offers $10,000 a month in ad credits to eligible nonprofit organizations.