How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search.

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Google+

NCE Social Media

Google+ (Google Plus) is Google’s newest foray into social media. Google+ Circles are similar to categorizing your Facebook friends with labels. Google+ integrates your Google tools, like Picasa , into its service. Marc Pitman has a nice write up why your nonprofit should consider Google+. Here is a cheat sheet with Google+ tips. Mashable has a Complete Google+ guide that is helpful, too. Is Google Plus a Facebook killer?

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies.

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[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.

More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

How to Improve Your Nonprofit’s Visibility Online (Hint: Use the Google Ad Grant)

Nonprofit Tech for Good

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence.

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Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages. Sierra Club :: Impact of Google+ Page and Wikipedia. Field Museum :: Impact of Google+ Local. Google Plus Social Media

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More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Setting up Google Drive is a simple way to share all this information. The importance of keeping institutional memory institutional, rather than in one or two individuals’ heads, cannot be overstated, and Google Drive is a great way to make this happen.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). Sign up for a Google Account. Create a Google Profile.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Your first step is to create a Google Account and then set up your personal Google Profile (which also becomes your Google+ Profile). Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Plus Video

NCE Social Media

Google Plus, or Google+, can be a great tool. Specifically, Marc Pittman , noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. How do you use Google Plus? Video google Google Plus

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Set up your Google/Gmail Account and personal Google+ Profile. . When signing up for Google/Gmail, be sure to use a real first and last name. A unique, authentic Google+ voice.

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A Comprehensive Guide to the Google Ad Grant

Elevation

Have you ever wondered how nonprofits have been able to launch successful campaigns via Google Ads when many operate with limited budgets? It's all thanks to the Google Ad Grant program, a program from Google that offers $10,000 a month in ad credits to eligible nonprofit organizations.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. Create your nonprofit’s Google+ Page.

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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+.

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Google Buzz :: yournonprofit@gmail.com

Nonprofit Tech for Good

Google has been working double-time launching new products over the last few months. From Google Wave to Google Voice , to Social Search and now Google Buzz , I think that now is a good time for nonprofits to reserve a Gmail account if they haven’t already. Unlike Google Wave, Google Buzz requires a Gmail account. I am hoping that Google Voice and eventually Google Wave will also be tied to Gmail accounts.

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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 1

Media Cause

As digital marketing experts, we wanted to give you some best practices for your Google Ad Grant optimization. Don’t have a Google Ad Grant, learn more here !) . Be sure to link your Ad Grant account to your website’s Google Analytics account. Google Ad Grants

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Google Launches Google for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. Google has also developed other online resources such as educational videos , case studies and better ways for you to connect with other nonprofits.

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Security and Control: Early thoughts on Google+

Amy Sample Ward

Google+ , the latest iteration on social networking from Google, is here. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook. It may seem strange to users who are new to Google tools, but the Google+ privacy settings are tied in to all of your Google account privacy settings.

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September 4 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Google Ad Grants are considered in-kind contributions.

Setting up Goals in Google Analytics

NetWits

There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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Free Webinar on March 14! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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22 Must-Circle Nonprofits on Google+

Nonprofit Tech for Good

As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+ , below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. Google+ is definitely a work in progress. To me, the Google+ Stream feels like a mixture of Twitter and Facebook. More on that in my upcoming Google+ and Google Products for Nonprofits Webinar on February 28.

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Free Webinar on January 17! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Free Webinar on October 2! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Bing and Google

Zen and the Art of Nonprofit Technology

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. I’m wondering whether I should check out my server logs…) 99% of the traffic to this blog that comes from search engines comes from Google. In the last month, 3,743 visits came from Google, and 43 came from Bing.

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Google Panda

NetWits

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.). The Panda update is said to have changed over 11% of Google’s search results. Have you checked how your website is performing in Google searches lately? This advice is backed by Google. The update hasn’t been released in Australia or New Zealand yet, and the launch date hasn’t been announced by Google.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? The problem a lot of marketers are running into is they’re seeing their Google Analytics results as being incomplete. They’re looking at their phone, conversions, then comparing those with their findings on Google analytics, when instead, they should be incorporated.

Google Chrome

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Chrome September 4, 2008 The hiatus is over with a short entry about Google Chrome , the new browser from Google that I learned about on the twitterverse while I was stopped at one rest stop or another. Yes, it is open source, and I applaud Google for releasing open source software.

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3 Case Studies: How Google Ad Grants Help Nonprofits

Elevation

Hear the stories of what these three nonprofits were able to achieve with the Google Ad Grant , which offers in-kind grants of free advertising for nonprofits. the Google Ad Grant is one of the few available technology grants for churches. Google for Nonprofits

Nonprofit Organizations on Google Wave

Nonprofit Tech for Good

I was fortunate enough to get two Google Wave invites last week (thanks to @nonprofitdaily and @donortools ). Now, I am still figuring out how Google Wave works. That said, I wanted to let nonprofits know that I think it would be a good idea to grab a Gmail account that matches your nonprofit’s Web site and social media URLs (if it is still available), because seemingly your Gmail account becomes your Google Wave persona, if you will.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 7) Google Ads are for clicks, not for awareness.

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Google+ Opens Up to NPOs

NCE Social Media

Google+ finally is allowing charities (and businesses) to have their own pages on the Google+ platform. John Haydon has created a video explaining how to create a Google+ page for your website. Do you have a Google+ page for your agency? Education and Training Tools g+ Google Plus Tips Googleplus haydon kanterNo more work arounds. Beth Kanter has already started pulling together a circle of all charities who have a page.

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Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). How to Attend: 1) You must be a Google+ user to attend a Google+ Hangout, so if you have not already, please join Google+.

HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

Google’s strategy of making Google+ the thread that links all Google Products together is working. Google+ can now lay claim to 359 million active monthly users and the title of being the world’s second largest social network. then you can’t avoid having a presence on Google+. Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Nonprofit Organizations on Google+.

Google+ Icons For Your Website, Blog, and e-Newsletter

Nonprofit Tech for Good

A “Google+ icons&# search in Google Images reveals numerous free Google+ icons available for download, however most are embedded in images files. Many of you have to tools to extract and crop the icons for your website, blog, and e-newsletter, but for those of you that don’t, simply right-click on the Google+ icon in the right-hand column of this blog for an icon that is 64 pixels x 64 pixels. 10 Free Beautiful Sets of Google+ Icons. Google Plus

HOW TO: Create a Google+ Page for Your Nonprofit

Nonprofit Tech for Good

Nonprofits can now create a “ Page ” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. Login to your personal Google+ account. Nonprofit Organizations on Google+.

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22 Must-Circle Nonprofit Bloggers and Resources on Google+

Nonprofit Tech for Good

I joined Google+ a few months ago as an individual, but it hasn’t been until the recent launch of Google+ Pages that I began investing time in the exploring the Google+ community and tool set. Google+ is a bit more complicated than Facebook or Twitter, but already a significant source of traffic to this blog, and like most communities that get a lot of initial buzz, the growth rate of new followers is exponentially much faster during the early adoption phase.

Is the Google Ad Grant Right for Your Nonprofit?

Get Fully Funded

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts.

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You Have a Google Grant—Now What? A Guide for Nonprofits

Connection Cafe

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. As an agency that specializes in Google Ad Grant management, Nonprofit Megaphone has extensive experience in managing the Grant. Make Sure Google’s Requirements Are Met.

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What Google+ users can learn from nonprofits

Judi Sohn

I don’t know about anyone else, but I’m fascinated by Google+. Google+ is different, and not just because it’s from Google. Google+ sharing model: I find this interesting (or I have an opinion/thought/idea/question) so based on what I specifically know about you and what we have in common as unique individuals, I think you’ll find it interesting too. Guess what: My daddy won’t use Google+ because my daddy is dead.

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