How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Sponsored Post

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What is Google Analytics 4 and Should I Upgrade?

The MatrixFiles

As you may well know, Google Analytics is a digital analytics service from Google that helps you track and analyze your website traffic. What is Google Analytics 4? . Google Analytics 4, commonly referred to as GA4, is Google’s 4th and newest version of their analytics platform.

The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies.

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[FREE WEBINAR] An Introduction to the Google Ad Grant for Nonprofits

Nonprofit Tech for Good

Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. Topics will include: • What are Google Ad Grants and how to get these grants.

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Google+

NCE Social Media

Google+ (Google Plus) is Google’s newest foray into social media. Google+ Circles are similar to categorizing your Facebook friends with labels. Google+ integrates your Google tools, like Picasa , into its service. Marc Pitman has a nice write up why your nonprofit should consider Google+. Here is a cheat sheet with Google+ tips. Mashable has a Complete Google+ guide that is helpful, too. Is Google Plus a Facebook killer?

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Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website.

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Google Ad Grant Policy Updates

Whole Whale

It’s critical to stay on top of Google Ad Grant policy updates for the Google Nonprofit program in order to keep your grant. Instead, advertisers will need to create Google’s new default search ad – a responsive search ad. How to stay Google Ad Grant Compliant in 202 2.

A Quick Overview of Google Ad Grants + How They Work

Charity Navigator

The Google Ad Grant is a simple and affordable way for nonprofits to jumpstart their digital marketing. advertising Google Google Ad Grants Google advertising nonprofit advertising Nonprofit Megaphone sponsored links

[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.

Google Analytics Strategy for Nonprofits - Blog

Elevation

The tool of choice for web analytics for many nonprofits is Google Analytics. Google for Nonprofits Nonprofit MarketingTracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts.

Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages. Sierra Club :: Impact of Google+ Page and Wikipedia. Field Museum :: Impact of Google+ Local. Google Plus Social Media

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Google Analytics 4 – A Continuing Story

Media Cause

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Doesn’t integrate with other Google products…yet.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). Sign up for a Google Account. Create a Google Profile.

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Setting up Google Drive is a simple way to share all this information. The importance of keeping institutional memory institutional, rather than in one or two individuals’ heads, cannot be overstated, and Google Drive is a great way to make this happen.

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How to Improve Your Nonprofit’s Visibility Online (Hint: Use the Google Ad Grant)

Nonprofit Tech for Good

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence.

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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Google Analytics is forcing a complete migration of older Universal Analytics to the newer GA4 tool. Google Analytics 4 came out 2.5

Most Nonprofits Are Unprepared for Google's 2021 Update

Elevation

You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal. Google for Nonprofits Website Maintenance

12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+.

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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Google Ad Grant

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May 28 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Your first step is to create a Google Account and then set up your personal Google Profile (which also becomes your Google+ Profile). Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. Create your nonprofit’s Google+ Page.

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Adding Google Discovery Ads To Your Digital Marketing Efforts

Media Cause

How To Use Google’s New Ad Type To Increase Traffic, Grow Brand Equity And Drive Leads. . In-Market: tailoring campaigns based on Google’s pre-defined audience buckets. This campaign spanned Google Search, Facebook, YouTube, and Google Discovery.

Sunsetting of Google's Universal Analytics: What You Need to Know

TechSoup

On July 1, 2023, Google will retire its Universal Analytics (UA) platform, taking with it any data stored in UA properties.

Google Analytics 4: What Nonprofits Need to Know

Media Cause

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Here are some ways your nonprofit can leverage the new data in Google Analytics 4: .

Google Ad Grant: A Comprehensive Guide

Elevation

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads.

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Google Buzz :: yournonprofit@gmail.com

Nonprofit Tech for Good

Google has been working double-time launching new products over the last few months. From Google Wave to Google Voice , to Social Search and now Google Buzz , I think that now is a good time for nonprofits to reserve a Gmail account if they haven’t already. Unlike Google Wave, Google Buzz requires a Gmail account. I am hoping that Google Voice and eventually Google Wave will also be tied to Gmail accounts.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Set up your Google/Gmail Account and personal Google+ Profile. . When signing up for Google/Gmail, be sure to use a real first and last name. A unique, authentic Google+ voice.

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Google Plus Video

NCE Social Media

Google Plus, or Google+, can be a great tool. Specifically, Marc Pittman , noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. How do you use Google Plus? Video google Google Plus

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More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

More Insecure Content Blocked By Google Chrome

Byte Technology

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format.

Free Webinar on March 14! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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September 4 Webinar: Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Security and Control: Early thoughts on Google+

Amy Sample Ward

Google+ , the latest iteration on social networking from Google, is here. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook. It may seem strange to users who are new to Google tools, but the Google+ privacy settings are tied in to all of your Google account privacy settings.

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How To Make The Most of Google For Nonprofits

Kindful

On average, there are over 70,000 Google searches conducted every minute, which averages out to be approximately 5.5 Multiply this out and you’re looking at over one trillion Google searches every single year—and this number will keep growing. What exactly is Google for Nonprofits?

22 Must-Circle Nonprofits on Google+

Nonprofit Tech for Good

As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+ , below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. Google+ is definitely a work in progress. To me, the Google+ Stream feels like a mixture of Twitter and Facebook. More on that in my upcoming Google+ and Google Products for Nonprofits Webinar on February 28.

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Setting up Goals in Google Analytics

NetWits

There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

Media Cause

We started looking in the one place we know best, Google Tag Manager (GTM). . The post Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs appeared first on Media Cause. Google Analytics Technology

Free Webinar on January 17! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Free Webinar on October 2! Google+ and Google+ Hangouts for Nonprofits

Nonprofit Tech for Good

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. The webinar will also highlight the difference between Google+ Hangouts and Google+ Hangouts on Air and demonstrate how to use Hangout Events.

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Bing and Google

Zen and the Art of Nonprofit Technology

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. I’m wondering whether I should check out my server logs…) 99% of the traffic to this blog that comes from search engines comes from Google. In the last month, 3,743 visits came from Google, and 43 came from Bing.

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Google Launches Google for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. Google has also developed other online resources such as educational videos , case studies and better ways for you to connect with other nonprofits.