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How to Create a Google Ad Grants Strategy That Makes Sense

NonProfit PRO

One way to accomplish this is by leveraging Google Ad Grants. In this guide, I’ll discuss four focus areas of your Google Ad Grants strategy. When it comes to marketing, nonprofits constantly have to balance broad outreach with limited resources.

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[Free Webinar] The Ultimate Guide to Google Ad Grants for Nonprofits

Nonprofit Tech for Good

In an era where digital visibility is crucial, understanding and leveraging Google Ad Grants is indispensable for nonprofits. The program offers up to $10,000 per month in free advertising credits on Google Ads. The grant can be a game-changer for nonprofits looking to enhance their online impact.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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[Free Webinar] An Intro to Google Search Ads & the Google Ad Grants Program for Nonprofits

Nonprofit Tech for Good

Thankfully, the Google Ad Grants Program offers access to $10,000 USD of in-kind advertising every month to qualified nonprofits, and in this free webinar , you’ll learn how to implement a Google Ads strategy at your nonprofit.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking? And many more.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Google Analytics 4 (GA4) presents some exciting new opportunities. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant.

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Ready or Not, Google Analytics 4 Is About to Change Your Nonprofit’s World

NonProfit PRO

On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. If you are tech savvy, this is good news. If not, this could be a time-consuming headache that burns through time and money. Here are some ways to manage the shift.

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