How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online.

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. And speaking of that… Analytics inform the use of resources.

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

Understanding Volunteers and Donors With Analytics

Connection Cafe

Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. Blogs and websites: Blackbaud’s npEngage blog on Fundraising Analytics.

5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

Connection Cafe

When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Data is changing how our world operates.

Analytics: Taking the First Step

Connection Cafe

I remember when I first started to incorporate analytics with prospect research… I was terrified! I was also shocked to realize that I had been doing a form of analytics all along. Attend conferences that include analytics.

Twitter Analytics And Your Nonprofit

TechImpact

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Twitter Analytics.

Why Advanced Analytics Are ?Critical for Healthcare Fundraising Improvement 

Connection Cafe

Understanding how organizations can leverage analytics and data is critical to fundraising success. . In this blog post, we will cover the ways that advanced healthcare analytics can be used to: Understand constituents. Develop an analytics-driven strategy.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Predictive Analytics: Lighting the Way.

Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.

Data Dictionary: Variables and Analytical Learning

Connection Cafe

Analytics can be overwhelming or confusing without the proper context. So let's build our understanding of various types of analytics you might use in your fundraising. Data Mining & Modeling analytical learning term definitions variables

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics?

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

Rate 181

Utilizing Analytics to Upgrade Your Annual Program

Connection Cafe

Let’s say you just starting looking at the results of an analytics project. Whether or not you did an internal or externally-procured predictive analytics endeavor, the same issue comes up time and again: How can I utilize this to upgrade donors and increase my annual giving program?

5 Key Social Media Analytics Your Nonprofit Needs To Track

TechImpact

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them.

Setting up Goals in Google Analytics

NetWits

There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

Goal 138

Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it.

Search 242

5 Social Media Analytics Your Nonprofit Should Care About

TechImpact

Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. The post 5 Social Media Analytics Your Nonprofit Should Care About appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech analytics data database nonprofit technology npTech And why wouldn’t we? Being able to prove how much all of you love our content gives us a great feeling!

Take Your Major Donor Prospecting to Warp Speed with Analytics

Connection Cafe

A single, … Analytics Data Mining & Modeling Identifying ProspectsMajor donors are an imperative part of many nonprofit fundraising efforts.

3 Analytics Terms for Success

Connection Cafe

Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. Author: Guest Blogger. We often use history to predict the future.

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Traders brought Hindu-Arabic numerals from India and the Arabian Peninsula into Europe more than a thousand years ago.

Intro to Predictive Analytics: Improving Nonprofit Fundraising

Exactask Technology

One way to make this distinction is by implementing the use of data and employing predictive analytics. Predictive Analytics Fundraising TechnologyMarketing agencies are always looking for new ways to differentiate their clients from the competition.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. The area of analytics and data consumption is still evolving.

Using Predictive Analytics to Cultivate and Convert

Connection Cafe

Analytics Data Mining & Modeling Donor Strategy communication eMail marketing fundraising individual fundraisingClassifying constituents is a great way to ensure the right communication gets to the right constituent. Here's how.

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. Author: Alissa Ruehl.

Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

All About Learning Analytics

SocialFish

“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience.

How to Read Google Analytics Reports: Three Simple Steps

AFP Blog

How to Read Google Analytics Reports: Three Simple Steps : 'via Blog this

Why April 21st May Ruin Your Nonprofit's Website Analytics

EveryAction

Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

10 Hidden Gems In Google Analytics: Smart Web Data Analysis

AFP Blog

10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this

5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them.

Stats 262

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

Google Analytics | Application Gallery

AFP Blog

Google Analytics | Application Gallery: "Google Analytics Application GalleryAdd Your ApplicationThis gallery contains applications that extend Google Analytics in new and exciting ways. They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics.

Moving Beyond Descriptive Analytics to Maximize your Donor Strategy

Connection Cafe

Analytics Donor Strategy communication data mining fundraising individual fundraising Non-ProfitInstead of focusing on what happened and why it happened, many nonprofits are looking at what might happen or how it might happen.

Tips for Cultivating Major Gift Prospects with Data Analytics

Connection Cafe

Predictive modeling and wealth screening are great ways to identify potential major gift … Analytics Data Mining & Modeling Donor Strategy Identifying Prospects Wealth Screening cultivation events data data appends modeling wealth screening

Intro to Google Analytics - Part 4

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!).

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

How to Read Google Analytics Reports In Three Steps

John Haydon

Google Analytics can be overwhelming. The post How to Read Google Analytics Reports In Three Steps appeared first on John Haydon. Content Marketing google analyticsEven if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels.

How to Setup Google Analytics Goals

John Haydon

If you want to be smart about using Google Analytics, the first thing you have to do is setup Google Analytics Goals. With goals, Google Analytics starts making a whole lot more sense. What are Google Analytics Goals?

Goal 103