Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. And speaking of that… Analytics inform the use of resources.

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

Connection Cafe

When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Data is changing how our world operates.

Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results.

The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions.

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Data Dictionary: Variables and Analytical Learning

Connection Cafe

Analytics can be overwhelming or confusing without the proper context. So let's build our understanding of various types of analytics you might use in your fundraising. Data Mining & Modeling analytical learning term definitions variables

Setting up Goals in Google Analytics

NetWits

There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them.

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How to Setup Google Analytics Goals

John Haydon

If you want to be smart about using Google Analytics, the first thing you have to do is setup Google Analytics Goals. With goals, Google Analytics starts making a whole lot more sense. What are Google Analytics Goals?

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Use Analytics to Improve Your Nonprofit Website

NTEN

What are your Analytics numbers actually saying to you, and what does this have to do with the future of your website? analytics Data Web Sites websites Communications Yesenia Sotelo. Founder. SmartCause Digital.

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Traders brought Hindu-Arabic numerals from India and the Arabian Peninsula into Europe more than a thousand years ago.

Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). Learning and Knowledge Analytics.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

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The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. Blogs and websites: Blackbaud’s npEngage blog on Fundraising Analytics.

Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.

What Social Media Analytics Can’t Tell You About Your Audience

Beth's Blog: How Nonprofits Can Use Social Media

What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics?

SXSW: What Social Media Analytics and Data Can’t Tell You

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

How to Use Website Analytics to Measure “Awareness”

NTEN

The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”. analytics Data google analytics Yesenia Sotelo. Founder. Smart Cause Digital. Your guide to bringing fuzzy metrics into focus.

5 Analytic Tools to Track Your Organization's Metrics

Frogloop

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine.

How to Read Google Analytics Reports In Three Steps

John Haydon

Google Analytics can be overwhelming. The post How to Read Google Analytics Reports In Three Steps appeared first on John Haydon. Content Marketing google analyticsEven if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels.

Twitter Analytics And Your Nonprofit

TechImpact

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Twitter Analytics.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine.

How to Measure Social Media Traffic on Your Website with Google Analytics (Video)

John Haydon

This video will show you how to measure traffic from Twitter, Facebook and Google Plus using Google Analytics. Your Website Facebook google analytics google plus measurement Twitter

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. Author: Alissa Ruehl.

Pinterest Analytics Explained – A Video Guide for Beginners

John Haydon

During this week’s Hump Day Coffee Break, a weekly mini-webinar I do for my e-mail subscribers ( click here to learn more ), we dove into Pinterest Analytics. Pinterest Analytics Explained – A Video Guide for Beginners.

Finding Meaning in Social Media: Check Out Analytics Tools

Tech Soup Blog

When you're new to the world of social media analytics, it can be quite overwhelming not only trying to determine what to measure, but what tool to use. We recently published a recap of our webinar on social media analytics with Laura Solomon, a librarian.(

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

Solved! The Nonprofit Data Mystery

Connection Cafe

Any discussion about nonprofit data or analytics reminds me of Poe’s “The Purloined Letter” because so many organizations have a very valuable asset left out in plain sight. Target Analytics, a division of Blackbaud, recently analyzed the data health of thousands of nonprofit organizations.

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Utilizing Analytics to Upgrade Your Annual Program

Connection Cafe

Let’s say you just starting looking at the results of an analytics project. Whether or not you did an internal or externally-procured predictive analytics endeavor, the same issue comes up time and again: How can I utilize this to upgrade donors and increase my annual giving program?

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Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth's Blog: How Nonprofits Can Use Social Media

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Facebook Page Insights analytics: Users vs. Interactions

John Haydon

Facebook Analytics facebook insights interactionsYou already know that you can view metrics for your Facebook Page with Insights. But knowing how to view these reports and knowing what they mean are two different things.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Analytics [this post].

How to measure Facebook Custom Tabs in Google Analytics with UTM Tags (Video Tutorial)

John Haydon

There are a few ways to measure traffic from your Facebook Page custom tabs: Use a Third-Party URL Analytics Tool – You can created bit.ly The downside with this is that you have to manage another service for this analytics. Facebook Analytics custom tabs facebook page google UT