How Benchmarking and Analytics Can Inform Fundraising Strategies

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bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy.

Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

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Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. What are Google Analytics goals? What Google Analytics Goals Should a Nonprofit Track?


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Understanding Volunteers and Donors With Analytics

Connection Cafe

Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website. Your nonprofit can also use Google Analytics to set up conversion goals. Integrate volunteer management and fundraising software with analytics for greater insights.

How can Big Data Analytics help in delivering personalized learning


Big data analytics tracks individual performance, automates assessments, boosts knowledge retention, and increases training ROI. Here is how you can deliver personalized learning with Big Data Analytics

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Here’s why healthcare nonprofits need analytics-driven fundraising: Analytics provide focus: My healthcare clients often tell me they count on working amid constant change, where they need to do more with less, and that efficiency and effectiveness are more important than ever.

An Analytics Consultant’s Recommendations for Fundraising During COVID-19

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In the past, members of the analytics consulting team at Blackbaud have written on this subject matter in the 2009 publication Building Fundraising Momentum in a Recession and the 2011 article Raising Money During Challenging Times. If you are currently engaged with an analytics consultant, please do not hesitate to reach out to them to discuss strategies specific to your organization. As consultants, we give advice for a living.

How Small Organizations Can Be Successful with Analytics

Connection Cafe

W hen thinking about how to evolve, mature, and grow, it seems few small shops consider the potential and possibility analytics could bring to the ir work because : . With only a few people on staff , they’re concerned the office is too small for analytics . O ne of the biggest misconceptions about analytics in fundraising is that only well- staffed, well-funded , well-oiled machines can use it.

Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Where are my analytics located?

5 New Google Analytics Statistics For Nonprofits


Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step? What more can you learn from Google Analytics? Fundraising Tech analytics data donors google analytics nonprofit nonprofit technology npTech

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

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Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. Descriptive analytics tells us what happened and typically include reports that tells you things like age, address, registration date, and fundraising statistics.

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

Twitter Analytics And Your Nonprofit


Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. The truth is your nonprofit’s Twitter is producing just as many important analytics as your website is, and you should be tracking and reporting on them. Twitter Analytics. Twitonomy is perhaps the most robust analytics platforms available.

Analytics: Taking the First Step

Connection Cafe

I remember when I first started to incorporate analytics with prospect research… I was terrified! I was also shocked to realize that I had been doing a form of analytics all along. There are many books available on fundraising analytics and one easy way to find them is to use your favorite search engine. Attend conferences that include analytics. Many conferences like the APRA International Conference have sessions on analytics.

The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions. I’m going to touch on three types of analytics that paint an exciting forecast for nonprofits that leverage the cloud : . Some specific examples of the benefits of usage analytics include: .

Setting up Goals in Google Analytics


There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

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When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Prescriptive analytics will essentially estimate that student’s likelihood of graduating if exposed to a program and then recommend the program that leads to the greatest likelihood they graduate from high school.

Why Higher Education Institutions Need to Leverage Data and Analytics

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Using analytical, data-driven insights enables you to reinvent the way your institution operates. Data analytics and business intelligence tools are no longer nice to have, they’re a prerequisite for success. Data Analytics is Important for Admissions. Data analytics help attract, enroll, and matriculate students through the system. Admissions needs rich, predictive analytics on students to bring them in. Analytics Drives Athletics Fundraising.

5 Social Media Analytics Your Nonprofit Should Care About


Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. The post 5 Social Media Analytics Your Nonprofit Should Care About appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech analytics data database nonprofit technology npTech And why wouldn’t we? Being able to prove how much all of you love our content gives us a great feeling!

Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can help to determine trends, prescribe actions and responses, and provide a solid foundation for data-driven decision making. The careful and thoughtful introduction of an analytics culture is worth the preparation if you are to have a successful journey.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program. In combination with a feasibility study, nonprofit organizations often look at analytics to identify the overall potential from their prospect base by discovering who would likely give significant gifts to help realize a campaign goal.

Data Dictionary: Variables and Analytical Learning

Connection Cafe

Analytics can be overwhelming or confusing without the proper context. So let's build our understanding of various types of analytics you might use in your fundraising. Data Mining & Modeling analytical learning term definitions variables

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating.

Utilizing Analytics to Upgrade Your Annual Program

Connection Cafe

Let’s say you just starting looking at the results of an analytics project. Whether or not you did an internal or externally-procured predictive analytics endeavor, the same issue comes up time and again: How can I utilize this to upgrade donors and increase my annual giving program? For example, you could look at upgrading 200 of your $150 donors whose analytics results put them at the $250-$500 gift level, and challenge them to upgrade to $250.

Why Advanced Analytics Are ?Critical for Healthcare Fundraising Improvement 

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Understanding how organizations can leverage analytics and data is critical to fundraising success. . In this blog post, we will cover the ways that advanced healthcare analytics can be used to: Understand constituents. Develop an analytics-driven strategy. By combining the data provided through constituent interaction with publicly available data and specialized analytics and strategies, healthcare organizations can better understand and engage the community of donors. .

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. .

Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard and the second and third posts for a tour through some of the most useful reports around visitors & even more exciting reports about visitors and the fourth post on excluding internal traffic from Google Analytics reports. When you think of search engines, you probably think of Google, but maybe not Google Analytics.

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Using Predictive Analytics to Cultivate and Convert

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Analytics Data Mining & Modeling Donor Strategy communication eMail marketing fundraising individual fundraisingClassifying constituents is a great way to ensure the right communication gets to the right constituent. Here's how.

How to Read Google Analytics Reports: Three Simple Steps

AFP Blog

How to Read Google Analytics Reports: Three Simple Steps : 'via Blog this

Take Your Major Donor Prospecting to Warp Speed with Analytics

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A single, … Analytics Data Mining & Modeling Identifying ProspectsMajor donors are an imperative part of many nonprofit fundraising efforts.

[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.

10 Hidden Gems In Google Analytics: Smart Web Data Analysis

AFP Blog

10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this

3 Analytics Terms for Success

Connection Cafe

Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. Keep these three concepts in mind when you are creating your own predictive analytics hypothesis or reviewing analytics provided by others. Author: Guest Blogger. We often use history to predict the future.

Counting on Success? Focus on Event Fundraising Analytics

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Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. Traders brought Hindu-Arabic numerals from India and the Arabian Peninsula into Europe more than a thousand years ago.

Google Analytics | Application Gallery

AFP Blog

Google Analytics | Application Gallery: "Google Analytics Application GalleryAdd Your ApplicationThis gallery contains applications that extend Google Analytics in new and exciting ways. They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics.

How to Read Google Analytics Reports In Three Steps

John Haydon

Google Analytics can be overwhelming. The post How to Read Google Analytics Reports In Three Steps appeared first on John Haydon. Content Marketing google analyticsEven if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels. You know the information you need is somewhere in your account, you just can’t find out exactly where. It’s like when you were first learning to read. You stared at letters […].

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. Did you know that you can make notes right on the graphs in Google Analytics? Author: Alissa Ruehl.

All About Learning Analytics


“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience. ” Is anyone thinking about learning analytics related to your educational programming?

Moving Beyond Descriptive Analytics to Maximize your Donor Strategy

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Analytics Donor Strategy communication data mining fundraising individual fundraising Non-ProfitInstead of focusing on what happened and why it happened, many nonprofits are looking at what might happen or how it might happen.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions. The area of analytics and data consumption is still evolving. For fundraising specific analytics, I recommend: Joshua M.

Nonprofit Website Analytics: Why And What You Should Care About


Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are important because they let you know who’s on your site, where they came from, what the looked at when they were there, and where they went after.

Tips for Cultivating Major Gift Prospects with Data Analytics

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Predictive modeling and wealth screening are great ways to identify potential major gift … Analytics Data Mining & Modeling Donor Strategy Identifying Prospects Wealth Screening cultivation events data data appends modeling wealth screening

How to Setup Google Analytics Goals

John Haydon

If you want to be smart about using Google Analytics, the first thing you have to do is setup Google Analytics Goals. With goals, Google Analytics starts making a whole lot more sense. What are Google Analytics Goals? The post How to Setup Google Analytics Goals appeared first on John Haydon. Imagine playing soccer without nets. Sure it might be fun to kick the ball around, but you won’t be able to keep […].

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Intro to Predictive Analytics: Improving Nonprofit Fundraising

Exactask Technology

One way to make this distinction is by implementing the use of data and employing predictive analytics. Predictive Analytics Fundraising TechnologyMarketing agencies are always looking for new ways to differentiate their clients from the competition. Especially in the nonprofit sector, clients are competing for limited attention, time, and money from donors.