[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. .

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[ASK AN EXPERT] What are Predictive Analytics for Planned Giving?


Today’s question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics. . Twitter | LinkedIn | The post [ASK AN EXPERT] What are Predictive Analytics for Planned Giving?

5 New Google Analytics Statistics For Nonprofits


Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step? What more can you learn from Google Analytics? Fundraising Tech analytics data donors google analytics nonprofit nonprofit technology npTech

How can Big Data Analytics help in delivering personalized learning


Big data analytics tracks individual performance, automates assessments, boosts knowledge retention, and increases training ROI. Here is how you can deliver personalized learning with Big Data Analytics

Twitter Analytics And Your Nonprofit


Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. The truth is your nonprofit’s Twitter is producing just as many important analytics as your website is, and you should be tracking and reporting on them. Twitter Analytics. Twitonomy is perhaps the most robust analytics platforms available.

Setting up Goals in Google Analytics


There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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5 Social Media Analytics Your Nonprofit Should Care About


Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. The post 5 Social Media Analytics Your Nonprofit Should Care About appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech analytics data database nonprofit technology npTech And why wouldn’t we? Being able to prove how much all of you love our content gives us a great feeling!

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating.

Nucleus named data analytics solution of the Association Laboratory Research Alliance


Gravitate Solutions is pleased to report that Nucleus has been named the official data analytics solution for the Association Laboratory Research Alliance.

Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Where are my analytics located?

 How a Business Benefits from Social Media Analytics

Confessions of a Non-Profit Executive Director

Collecting data on clicks, likes, and shares are achieved by using social media analytics software. Using social media analytics is a great way of ensuring that a business remains competitive in the market.

Wherefore Universal Analytics

Allegiance Group

Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. What Makes Universal Analytics So Different? There are a few things that make Universal Analytics different from Google Analytics. With standard Google Analytics, the focus has always been on the visit. ” With Universal Analytics, it becomes possible to link those three visits. Analytics

Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. What are Google Analytics goals?

Use Analytics to Improve Your Nonprofit Website


What are your Analytics numbers actually saying to you, and what does this have to do with the future of your website? analytics Data Web Sites websites Communications Yesenia Sotelo. Founder. SmartCause Digital. Stop spinning your wheels trying to improve your nonprofit’s website!

Nonprofit Website Analytics: Why And What You Should Care About


Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are important because they let you know who’s on your site, where they came from, what the looked at when they were there, and where they went after.

How to Use Website Analytics to Measure “Awareness”


The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”. analytics Data google analytics Yesenia Sotelo. Founder. Smart Cause Digital. Your guide to bringing fuzzy metrics into focus. I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs. If a nonprofit raised awareness and no one measured it… did it really happen.

Intro to Predictive Analytics: Improving Nonprofit Fundraising

Exactask Technology

One way to make this distinction is by implementing the use of data and employing predictive analytics. Predictive Analytics Fundraising TechnologyMarketing agencies are always looking for new ways to differentiate their clients from the competition. Especially in the nonprofit sector, clients are competing for limited attention, time, and money from donors.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy.

An Analytics Consultant’s Recommendations for Fundraising During COVID-19

Connection Cafe

In the past, members of the analytics consulting team at Blackbaud have written on this subject matter in the 2009 publication Building Fundraising Momentum in a Recession and the 2011 article Raising Money During Challenging Times. As consultants, we give advice for a living.

5 Google Analytics Stats To Track Fundraising Success


Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Have a good tip for tracking your fundraisers success in Google Analytics? The post 5 Google Analytics Stats To Track Fundraising Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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How Small Organizations Can Be Successful with Analytics

Connection Cafe

W hen thinking about how to evolve, mature, and grow, it seems few small shops consider the potential and possibility analytics could bring to the ir work because : . With only a few people on staff , they’re concerned the office is too small for analytics .

Why April 21st May Ruin Your Nonprofit's Website Analytics


Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

Understanding Volunteers and Donors With Analytics

Connection Cafe

Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website. Your nonprofit can also use Google Analytics to set up conversion goals. Integrate volunteer management and fundraising software with analytics for greater insights.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. do not have e-commerce tracking set up in their Google Analytics accounts.

Free Expert Webinar: Learn Google Analytics to Improve Your Website & Attract More Members

Wild Apricot

Our next Expert Webinar will focus on two basic techniques with Google Analytics that will help you understand what is working and what is not with your Wild Apricot website, so you can sign up more members, raise more money and reach more people. Google Analytics Wild Apricot

It Slices, It Dices … It’s Google Analytics Advanced Segments!


This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Don’t be dismayed by the naming, Google Analytics advanced segments are really easy to use! These are segments that Google Analytics gives you by default that can be applied to different reports.

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Here’s why healthcare nonprofits need analytics-driven fundraising: Analytics provide focus: My healthcare clients often tell me they count on working amid constant change, where they need to do more with less, and that efficiency and effectiveness are more important than ever.

Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

How Inferred Demographics Can Skew Analytics. So now that we know why Twitter and other platforms are assuming demographics, what does this mean for personalized analytics and reporting?

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

Better donation analytics with eCommerce tracking in Google Analytics

Allegiance Group

Web analytics is all about goals, and the all-important goal is donations. If you’re tracking donations as a goal in Google Analytics , you’re already ahead of the curve, gathering great data about these valuable users and how they behave on your site. There’s a serious limitation that comes with Google Analytics goals: they track key actions, but no related information. Then, you’ll submit the transaction to Google Analytics.

5 Key Social Media Analytics Your Nonprofit Needs To Track


Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them. If your nonprofit is struggling with what analytics to start tracking, here are a few, on the most prominent social networking sites, to get you started. One of the most attractive things about social media marketing is how measurable it.

Enabling Learning & Performance Analytics with xAPI

Web Courseworks

Mike Rustici , President of Watershed LRS, will be presenting “Enabling Learning & Performance Analytics with xAPI”on November 28th as part of our Though Leaders Series Webinar! As part of his presentation, he will be talking about the evolution of xAPI and its adoption in new technology, as well as how xAPI has fueled learning analytics in large enterprise deployments, and the necessity of scale-able learning.

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions.

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Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Next click on the “sign up” box on the “start using Google Analytics” page and choose “website” when asked “what would you like to track?”. Now it’s time to install Google Analytics on your site.

Web Analytics Resources for Nonprofits

Tech Soup Blog

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. There are also analytics tools that look at your social media presence, such as how many people are visiting your site from Facebook, Twitter, etc. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing. Google Analytics for nonprofits without defined goals should be hard to imagine. 3 Reasons to Use Google Analytics Goals.

LMS Analytics platform for small business from gyrus systems


LMS Analytics for the business feature is critical for a deeper to the understanding of how training and development factors affect the overall health of the business

Finding Meaning in Social Media: Check Out Analytics Tools

Tech Soup Blog

When you're new to the world of social media analytics, it can be quite overwhelming not only trying to determine what to measure, but what tool to use. We recently published a recap of our webinar on social media analytics with Laura Solomon, a librarian.( read more ). databasesandanalytics socialmedia databases

Google Analytics vs Site Meter

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Google Analytics is also free. Some of what Analytics does I don’t even understand yet.) Do you know of an easy way to get Analytics to ignore my own visits?

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. Descriptive analytics tells us what happened and typically include reports that tells you things like age, address, registration date, and fundraising statistics.

5 Tips To Improve Data Quality Before Using Predictive Analytics

Exactask Technology

And were he alive today, there is little doubt that Juran would add “predictive analytics” to the list. Predictive Analytics data quality TechnologyAs defined by quality management pioneer Joseph M. Juran, data is considered high quality when it is fit for its intended use with respect to: decision making, planning and operations.

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.