5 Tips for Telling Difficult Stories


Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great. What happens when stories go untold? Let me explain what I mean by “difficult stories.”

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Your Brand Story: Change the Fundraising Game by Driving Donations and Building Relationships

Connection Cafe

As The Children’s Center in Detroit learned first-hand, their unique and compelling brand story was the secret sauce for touching the hearts and moving the minds of donors. What is a brand story? A brand story is a special kind of story. True story.

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A Story From the Team


Here''s one story from a recent call: "Hi Everyone, As you know, in Help Desk we tend to talk to people who are frustrated, confused, or experiencing some sort of issue. Once in a while we get to see the other side, so we decided to share this story with the whole team.

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5 Content Marketing Success Stories Your Nonprofit Needs to Imitate


Big Brothers Big Sisters – Leverage video to tell your story. Along the way they’ve used content in the form of life changing stories to help shed light on how they’re making a difference. Yesterday we talked about the importance of content marketing for nonprofits.

Core Components Of A Story

Eric Jacobsen Blog

A story with a business impact can be as short as one sentence. Whatever the case, it will have maximum impact if it includes the following core components," according to Choy: Structural : A story has a beginning, middle, and end. Choy Stories Storytelling Telling Stories

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How and Why Stories Can Bust Nonprofit Silos

Beth's Blog: How Nonprofits Can Use Social Media

How and Why Stories Can Bust Nonprofit Silos – Guest Post by Miriam Brosseau and Stephanie Corleto . Stories are for people. We have existing meetings with departments across the organization, but now we’re approaching them with an eye for their stories of impact and success.

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Making #GivingTuesday Count: New Mexico State University’s Story

Connection Cafe

Tell your story : The only way to make your Giving Tuesday campaign successful is to get the word out. Telling our Giving Tuesday story via every channel possible garnered great alumni participation; we had 286 first time alumni donors, 655 new donors and 2,440 individual donations made.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth


Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. She challenged many contemporary notions by taking on familiar biblical stories but retelling them through the female experience, and was met with contempt and even violence. she·ro (pl. sheroes) : a woman regarded as a hero.

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Can Stories Be Data?

Beth's Blog: How Nonprofits Can Use Social Media

Your numerical data can tell stories , but can stories be data that leads to continuous improvement? Or as @orgnet says, “Turning data into stories is the real trick.&#. Your numerical data can tell stories, but can stories be data that leads to continuous improvement?

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The Stories We Tell Ourselves


It is our story. Does our story attract, captivate and motivate? There’s something about the story that connects with us, who we are, what we think, how we feel and what we like. Storytelling is catching on inside of association circles and beyond.

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Scary Supporter Horror Stories

Connection Cafe

So in honor of Freaky Friday, here are 13 real supporter horror stories, none of which involve zombies. He wrote a sob-story email to the volunteer coordinator. (I I got the sob-story, too, and I agreed it was a good excuse.) Author: Jennifer Darrouzet. People share their nightmares with me. Well, ok – maybe that’s overstating it. They vent. And it freaks me out. Friends and family know I work with a lot of nonprofits.

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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits


Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. What’s your story?

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The Story in the Numbers

Beneblog: Technology Meets Society

On Financial Narratives and Financial Footnotes: The Truth Is in the Fine Print Guest Beneblog by Teresa Throckmorton, Benetech's CFO and VP, Finance In a previous blog post, we shared the Seven Benetech Truths : the core values that define our identity and culture, that guide our work, and that tell our story. Our financials are more than numbers: indeed, they tell our story. It’s a story that connects mission, capacity, and capital.

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The top resources for telling beautiful stories at your non-profit


You''ve got to tell your story to win over rockstar volunteers. This post is your toolbox for resources you''ll need to do that - dig into it, and equip yourself to share the beautiful stories of the communities you serve

Parenting With A Story

Eric Jacobsen Blog

Growing up in the 1960''s sometimes my parents would say to me, "now, don''t tell stories," heading off what they anticipated might be an untruthful account of events. Truthful stories, of course. Stories demand attention of listeners. Stories inspire.

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Tell Me a Story

Connection Cafe

It’s important that your organization is cognizant of its “big story,” and tells stories which support it. Two, she refers to the ability that stories have to engage an audience. Stories do this by making the situations described more tangible, relatable, and memorable. This email centers around the story of one woman, Zione, giving birth to her child, and the struggles she faced. Author: Dimitri Lundquist.

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How To Use Stories To Raise Money On Social Media


You can collect fantastic, compelling stories, but if no one hears or sees them, they fall flat. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

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Generation Rwanda: Two Stories

Beth's Blog: How Nonprofits Can Use Social Media

While the exhibit was emotionally wrenching, not to mention disturbing, the most poignant was the children’s memorial that tells the story of innocent child victims of the genocide. They wanted to share their stories on my blog and through video and photos. Here is their stories.

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Unmissable Stories This Week


Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn (LinkedIn Blog).

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How Will Tracking Outcomes Help Your Organization’s Story?

Connection Cafe

And by asking those questions and looking through the outcomes lens for all of our initiatives, our results story began to demonstrate real impact. Take a look at the story for the same program, now with a new results focus: How do you change your story and focus on results?

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Curating Content: How to Leverage Stories from Your Community

Connection Cafe

There’s one common theme that we see in all of them, and in our own community, too: the incredible stories of the people who are fundraising on your behalf, or even working within your organization. What’s more, we have found that their stories are some of our most valuable assets.

GUIDE: Growing and Sustaining your Volunteer Program

The Science Behind Engaging your Supporters

Make sure they know that they can reach out to one person to ask questions and share success stories with. Once they’ve shared their story, educate them about your organization and what its work could mean for their community. Post the stories of your current volunteers on social media.

Does Your Story Matter?

John Haydon

Pinterest Boards and Facebook Page timelines have given you powerful new ways to tell stories through images. And while Pinterest has always been about images (duh), Facebook Page Timelines have features that are nudging you to tell a more visual story. What story should you tell?

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7 Ways to Use Infographics to Recruit Volunteers and Tell Your Nonprofit’s Story

Connection Cafe

The good news is that infographics allow nonprofits to translate their own collections of data into visual stories that motivate their community. Oftentimes, visuals can speak louder than words.

Leveraging Online Tools to Help Tell Your Nonprofit’s Story

Byte Technology

Chogger lets you create one-of-a-kind comic strips in a short-story format filled with your own photos that are easy to customize. The post Leveraging Online Tools to Help Tell Your Nonprofit’s Story appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

You literally could not run your nonprofit without their support, so make them the heroes of your story. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

The Year in Review: The Best Tech Stories of 2015

Byte Technology

Certainly one of the biggest stories of the year was the roll out of Apple’s iPhone 6s, and especially its one-of-a-kind 3D Touch feature. The post The Year in Review: The Best Tech Stories of 2015 appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

And of course, it’s equally important to be able to listen closely to the donor’s response to ensure you’re gaining a stronger understanding of their side of the story, too. Let’s face it: first dates can be awkward.

Happy or Sad Fundraising Stories: Which Works Best?

John Haydon

The single most important element of any fundraising campaign are the fundraising stories. Technology, your ad budget, or a fancy fundraising app will never replace solid fundraising stories based on the 4 P’s: Person: Your story is about one person with a problem that needs solving.

Whoever Tells The Best Story Wins

Eric Jacobsen Blog

Whoever Tells The Best Story Wins , is the new book by Annette Simmons , president of Group Process Consulting. Simply put, your stories help your people feel more engaged and alive." Eric Jacobson on Leadership and Management Stories Storytelling

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. No matter what’s on your fundraising to do list this fall, there’s one must have that you can’t afford to leave off that to-do list – stories.

Personal Stories – Arts Orgs Need Not Apply?

Connection Cafe

According to the blog justgiving.com there are 5 key motivators for giving: to support a particular organization, because we are inspired by other’s stories, to support a cause, to feel good, and. Working with arts organizations there are often concern that your constituent stories aren’t as impactful. We are changing the world and there are stories to be told. Our job is to get those people, those lives, those schools and communities to want to tell our stories.

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How To Craft A Better Brand Story


Instead, tell the story your audience needs to hear to capture attention and generate engagement. Do you want to improve your association’s brand story? Get at member’s feelings, outcomes and emotions and you can craft a great association brand story. Feelings are your brand.

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[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. It's very dynamic and it allows you to tell your story however you want to.

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Numbers, Stories and Pajamas: Inspirations for International Volunteer Day 2015

Connection Cafe

I hope these statistics and stories on the every-changing world of volunteerism encourage your institution to explore new opportunities. If you have a story – please do share!

How To Tell Stories With Purpose


Every new nonprofit I work with at Rad Campaign always tell me how they want their new website to do a better job of telling stories. They are usually in a terrific position to tell incredibly inspiring stories, but they don''t have the resources or the time to craft them.

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The story of David PT 6

Vertex Systems

Normal. false. false. false. false. EN-US. X-NONE. X-NONE. 7:30AM Monday morning arrived soon enough. As David stepped through the front door of his office, he reminded himself of what must be done. Things are going to change starting this morning" David thought to himself.

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Our EveryAction Hero: St. John's Hospital Foundation

The Science Behind Engaging your Supporters

Our website is centered around creating a sense of place while also sharing our story. John's Hospital Foundation has been working since 1999 to support St. John's Medical Center.

YouTube Search Stories

NCE Social Media

During the Superbowl, YouTube ran their first ever TV commercial. Google, which owns YouTube, has allowed us, the public, to create similar videos. And it’s Free! You can easily do one for your own agency and use it in your own marketing efforts. You just need to click here to get started. Here is one I did for the NCE Social Media blog. Enjoy.

Writing (and Testing) Great Nonprofit Emails

The Science Behind Engaging your Supporters

Or do you want to share a story? Tell the story of the family that might lose healthcare coverage when they need it the most. Or share a story about how working parents will be impacted by the loss of after-school services. You can also motivate your audience by telling the story of a student who was able to go onto college with your organization's assistance. If you want to include photos, limit yourself to one or two that help tell your story.

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A Good Story Contains These Seven Elements

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Kristi Hedges Leadership Stories Storytelling

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Telling your Nonprofit's Story through Video


After watching a few short, low budget videos, it became clear just how effective (and inexpensive) film could be when it comes to spreading your nonprofit''s story and mission. Last night, a couple of us from the VisionLink team attended another wonderfully informative Tech4Good forum on the power and execution of video storytelling.

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