Expert insights. Personalized for you.
An analysis of the advantages should be done to get the best results. Various websites and applications are offered to achieve the need of the clients. With sms verification , security support is provided to the owner of the phone number. MORE
Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis : witter’s endless funnel of data is producing an equally endless series of studies — including on Twitter itself. The latest study offers fun tidbits about who is using Twitter and why. In “An Exhaustive Study of Twitter Users Around the World,” analytics firm Beevolve claims to have crunched data from 36 million Twitter profiles. MORE
Big data Technology MORE
Business owners and investors must undergo a complete analysis of the LMS market to understand its future scope, importance and market statistics MORE
SEO analysis is a crucial part of an overall SEO strategy because it gives you an in-depth insight into the areas of improvement on a website. The post 9 Essential Technical SEO Audit Tools For In-Depth Website Analysis appeared first on PhreeSite.com. This process is generally referred to as an audit and is conducted with the help of SEO audit tools. There are plenty of online SEO tools available in the. MORE
The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Founded by three of the most respected web analytics professionals in the world, Analysis Exchange creates value for nonprofits by connecting them directly with experienced web analysts willing to donate their time to help efforts identify opportunities to increase online donations, engagement, interaction, and list distribution. MORE
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving MORE
Care2’s Allyson Kapin just published an analysis of Convio’s online fundraising study (which I mentioned earlier this week ). The analysis is posted at [link]. She interviewed me, so of course I think the article is good. But in particular, check out the advice from online marketing consultant Katy O’Neal about how nonprofits should focus their marketing and engagement efforts. MORE
Anyone can learn to do good analysis. Data data analysis Food & Water Watch Jo Miles Leadership nptech nten Organizational Culture Strategy IT Staff Jo Miles. Online Engagement Strategist. Food & Water Watch. Working with data doesn’t have to be hard, but it can be intimidating when you’re starting out. Most of us were taught that math is hard and numbers are confusing. It’s not true, and you need to un-learn that lesson if it’s scaring you away from your data. MORE
Anyone can learn to do good analysis. Jo Miles. Online Engagement Strategist. Food & Water Watch. Working with data doesn’t have to be hard, but it can be intimidating when you’re starting out. Most of us were taught that math is hard and numbers are confusing. It’s not true, and you need to un-learn that lesson if it’s scaring you away from your data MORE
What the Creative in 'Creative Commons' Really Means - News and Analysis by PC Magazine: "It gives creators who never went to law school the vocabulary they need to work through the copyright system,' says Vaidhyanathan. 'It It lets creators understand that copyright is not one right; it's a bundle of rights. And that if you create a work, you have the ability to let the world use it in useful and. MORE
Fundraising is all about donors. That seems obvious. And yet, for the longest time executives at charities and the fundraising profession didn’t have basic information about some of the most obvious and fundamental aspects of fundraising. How well do we retain donors? How much should organizations focus on acquiring donors versus retaining them? What are the… Education MORE
It is time for data mining, data analysis, data science. Big Data Data Acquisition Data Management Data Mining data management data mining digital marketing donor acquisition donor data fundraising fundraising data analysis The conversations about the ALS Association’s astounding success with the Ice Bucket Challenge continue. Blogs, newsletters, periodicals, LinkedIn, Facebook, Twitter … people are still talking about it. MORE
Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” MORE
Interest Groups, Carriers Spar Over Text Messaging - News and Analysis by PC Magazine: "nterest Groups, Carriers Spar Over Text Messaging04.14.08by Chloe AlbanesiusTechnology interest groups on Monday renewed their call for FCC oversight of text message practices. MORE
Whether your organization needs to measure its programmatic success or expand its donor base, statistical analysis software can help nonprofits become more data-driven and accountable. If your software budget is tight and your statistical analysis needs are basic, consider Excel. Windows users can install the built-in Analysis Toolpak, but Excel for the Mac OS now requires a free downloadable add-on, like Statplus: Mac LE. MORE
This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments. Since I couldn't use my computer to get on the wifi, I took out my session workbook to review my notes on the module about "Understanding Your Network" which included the basics of social network analysis and mapping. How would you describe Virgin America in social networking analysis and mapping terminology? . MORE
Steve MacLaughlin at Blackbaud has written an analysis of the CASE Online Fundraising Survey. " His analysis is at [link]. No surprise -- he focuses on the high number of responses that said they "don't know" or "don't measure" and cites the maxim "If you can't measure it, then you can't manage it." MORE
More than simply graphically displaying static data, they offer trend analysis, forecasting and drill-down capabilities that can dramatically expand your insight into program performance. Beyond simple reporting, BI tools allow a more comprehensive analysis of your organization’s data 1. This allows the data to be manipulated for analysis without affecting the data in the original databases. PublishDate: June 2012. Author: Patrick Yurgosky, New York University. MORE
DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors. Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. MORE
How data science is helping charities save lives and their budgets — Tech News and Analysis : The problem is that many of these efforts have been of the volunteer variety. Sometimes, they’re a relatively short-term affairs. A meaningful, sustained effort by nonprofit agencies to optimize their operations with data is likely going to require a serious investment in both people and technology. MORE
They serve the Hispanic community through research, policy analysis, and state and national advocacy efforts, as well as program work in communities nationwide. Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S., MORE
Each individual widget links to different reports and searches to allow a deeper, real-time analysis of the data you rely on. Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. MORE
How social media is becoming as important a live event as the live event itself — Tech News and Analysis : I won’t ask you if you missed the Super Bowl last night. But did you miss Twitter? Good luck re-living that today. With every major event we now experience as a country, whether it’s the Super Bowl or the presidential inauguration, it becomes more evident that the conversation on social media is as tied to the event as is the process of physically tuning into the broadcast. MORE
Last week I saw a TechCrunch article about an SEO analysis tool that went BETA on January 20th called WooRank which has become a quick favorite. Author: Ken Cantu. I’m a sucker for new web tools and gadgets and luckily I am surrounded by, and work for, many folks afflicted by the same condition. MORE
The organization is still relevant but no longer the only unit of analysis. Click Through To Twitter Summary of Plenary. Guest post from Barbara Kibbe. The new reality of organizations as parts of networks requires another lens and different perspective. Both organizations and networks can be means to ends. One reason to engage in networks is to enhance individual goals.They may or may not have programmatic goals. But it can’t only be about process. MORE
Knight Foundation | Reporter Analysis : "We asked our partner, Monitor Institute, to take a critical look at the role of networks in community life. Our lens was apolitical. We were not looking for prescriptions for how citizens and government should interact. Rather, we were interested in the potential of networks—to create stronger bonds or to split us apart. MORE
Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. The report is featured in today's edition of The New York Times and covers some of its many findings. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors. MORE
School fundraising grows up with mobile wallets, daily deals — Tech News and Analysis : With the growth of crowdfunding platforms like Kickstarter and Indiegogo, services like Fundly, Razoo and Dibbee have made it easier for schools (and other nonprofits) to solicit donations from their communities online. MORE
Photo by 1066. Royal Opera House is crowdsourcing the storyline for an opera on Twitter in a month's time. (Hat Hat Tip Blog Herald ). The opera will be performed throughout the weekend of Deloitte Ignite (4, 5, 6 September 2009). They're investigating how short, 140-character contributions can build upon each other to create a non-linear narrative – like a Choose Your Own Adventure story or a game of Consequences. The story is line is being summarized regularly on the blog. Here's Act 2. MORE
12ntc Data E-mail nptech nten predictive analysis predictive analytics FundraisingDaniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us. MORE
The post 4 Key Takeaways from SalesForce’s Analysis of SMS Retail Campaigns appeared first on Mobile Commons. How often should you text consumers? What day is best to send your SMS broadcasts? Every organization that runs a mobile campaign asks itself these questions. So as a service to all of us, the SalesForce Marketing Cloud blog analyzed 14 retail SMS programs running from January to June. They came away with some fascinating findings about how retail marketers are using mobile. MORE
10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this MORE
Government working actively to offer relief to Nepal: VK Singh | Latest News & Updates at Daily News & Analysis : "The former army chief later took to Twitter to share this information. Sent off the 1st batch of aid material collected by supporters. Hoping 2send more in the coming days. Donate as much as u can #IndiaWithNepal," he tweeted. At least 4,352 bodies have reportedly been recovered so far after Saturday's devastating earthquake, which measured 7.9 on the Richter scale." MORE
One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem. MORE
Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I recently posted a guest post by Bonin Bough from Pepsi that gives the insider view. This is a big bold effort. MORE
Business owners and investors must undergo a complete analysis of the LMS market to understand its future scope, importance and market statistics MORE
Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications. Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights MORE
big data nonprofits and big data big data for marketers Technology MORE
Analysis Related Topics AFP Blog
MAY 17, 2011
Knight Foundation | Reporter Analysis : "We asked our partner, Monitor Institute, to take a critical look at the role of networks in community life. Our lens was apolitical. We were not looking for prescriptions for how citizens and government should interact. Rather, we were interested in the potential of networks—to create stronger bonds or to split us apart.
AFP Blog
APRIL 14, 2015
10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this
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NetWits
JANUARY 31, 2013
Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving
Gyrus
APRIL 29, 2019
Skills gap analysis tools can be a benefit for both managers and employees. This tool improves employee competency and provides essential data for decision making
AFP Blog
FEBRUARY 10, 2015
Forget everything you thought you knew about the homepage — Tech News and Analysis : ''via Blog this
Gyrus
SEPTEMBER 25, 2019
Business owners and investors must undergo a complete analysis of the LMS market to understand its future scope, importance and market statistics
Gyrus
SEPTEMBER 25, 2019
Business owners and investors must undergo a complete analysis of the LMS market to understand its future scope, importance and market statistics
AFP Blog
MARCH 27, 2013
Flipboard launches custom curation tools, wants to unleash your inner magazine editor — Tech News and Analysis
Find the free stuff
APRIL 28, 2020
SEO analysis is a crucial part of an overall SEO strategy because it gives you an in-depth insight into the areas of improvement on a website. The post 9 Essential Technical SEO Audit Tools For In-Depth Website Analysis appeared first on PhreeSite.com. This process is generally referred to as an audit and is conducted with the help of SEO audit tools. There are plenty of online SEO tools available in the.
AFP Blog
AUGUST 29, 2013
School fundraising grows up with mobile wallets, daily deals — Tech News and Analysis : With the growth of crowdfunding platforms like Kickstarter and Indiegogo, services like Fundly, Razoo and Dibbee have made it easier for schools (and other nonprofits) to solicit donations from their communities online.
NetWits
MARCH 18, 2009
Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. The report is featured in today's edition of The New York Times and covers some of its many findings. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.
Idealware
OCTOBER 3, 2012
Whether your organization needs to measure its programmatic success or expand its donor base, statistical analysis software can help nonprofits become more data-driven and accountable. If your software budget is tight and your statistical analysis needs are basic, consider Excel. Windows users can install the built-in Analysis Toolpak, but Excel for the Mac OS now requires a free downloadable add-on, like Statplus: Mac LE.
Confessions of a Non-Profit Executive Director
JULY 20, 2020
An analysis of the advantages should be done to get the best results. Various websites and applications are offered to achieve the need of the clients. With sms verification , security support is provided to the owner of the phone number.
AFP Blog
OCTOBER 8, 2013
How data science is helping charities save lives and their budgets — Tech News and Analysis : The problem is that many of these efforts have been of the volunteer variety. Sometimes, they’re a relatively short-term affairs. A meaningful, sustained effort by nonprofit agencies to optimize their operations with data is likely going to require a serious investment in both people and technology.
AFP Blog
APRIL 29, 2015
Government working actively to offer relief to Nepal: VK Singh | Latest News & Updates at Daily News & Analysis : "The former army chief later took to Twitter to share this information. Sent off the 1st batch of aid material collected by supporters. Hoping 2send more in the coming days. Donate as much as u can #IndiaWithNepal," he tweeted. At least 4,352 bodies have reportedly been recovered so far after Saturday's devastating earthquake, which measured 7.9 on the Richter scale."
EveryAction
JUNE 6, 2019
DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors. Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends.
Robert Weiner
SEPTEMBER 17, 2009
Steve MacLaughlin at Blackbaud has written an analysis of the CASE Online Fundraising Survey. " His analysis is at [link]. No surprise -- he focuses on the high number of responses that said they "don't know" or "don't measure" and cites the maxim "If you can't measure it, then you can't manage it."
AFP Blog
OCTOBER 12, 2012
Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis : witter’s endless funnel of data is producing an equally endless series of studies — including on Twitter itself. The latest study offers fun tidbits about who is using Twitter and why. In “An Exhaustive Study of Twitter Users Around the World,” analytics firm Beevolve claims to have crunched data from 36 million Twitter profiles.
EveryAction
FEBRUARY 22, 2019
Each individual widget links to different reports and searches to allow a deeper, real-time analysis of the data you rely on. Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks.
AFP Blog
FEBRUARY 5, 2013
How social media is becoming as important a live event as the live event itself — Tech News and Analysis : I won’t ask you if you missed the Super Bowl last night. But did you miss Twitter? Good luck re-living that today. With every major event we now experience as a country, whether it’s the Super Bowl or the presidential inauguration, it becomes more evident that the conversation on social media is as tied to the event as is the process of physically tuning into the broadcast.
Robert Weiner
MARCH 26, 2009
Care2’s Allyson Kapin just published an analysis of Convio’s online fundraising study (which I mentioned earlier this week ). The analysis is posted at [link]. She interviewed me, so of course I think the article is good. But in particular, check out the advice from online marketing consultant Katy O’Neal about how nonprofits should focus their marketing and engagement efforts.
AFP Blog
MARCH 20, 2012
Idealware
JUNE 15, 2012
More than simply graphically displaying static data, they offer trend analysis, forecasting and drill-down capabilities that can dramatically expand your insight into program performance. Beyond simple reporting, BI tools allow a more comprehensive analysis of your organization’s data 1. This allows the data to be manipulated for analysis without affecting the data in the original databases. PublishDate: June 2012. Author: Patrick Yurgosky, New York University.
Exactask Technology
AUGUST 31, 2016
big data nonprofits and big data big data for marketers Technology
EveryAction
SEPTEMBER 12, 2018
They serve the Hispanic community through research, policy analysis, and state and national advocacy efforts, as well as program work in communities nationwide. Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S.,
Exactask Technology
AUGUST 31, 2016
Big data Technology
Abby Connect Virtual Receptionists
NOVEMBER 28, 2017
Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications. Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights
NTEN
DECEMBER 13, 2013
Anyone can learn to do good analysis. Data data analysis Food & Water Watch Jo Miles Leadership nptech nten Organizational Culture Strategy IT Staff Jo Miles. Online Engagement Strategist. Food & Water Watch. Working with data doesn’t have to be hard, but it can be intimidating when you’re starting out. Most of us were taught that math is hard and numbers are confusing. It’s not true, and you need to un-learn that lesson if it’s scaring you away from your data.
Donor Search
JUNE 7, 2016
Fundraising is all about donors. That seems obvious. And yet, for the longest time executives at charities and the fundraising profession didn’t have basic information about some of the most obvious and fundamental aspects of fundraising. How well do we retain donors? How much should organizations focus on acquiring donors versus retaining them? What are the… Education
Connection Cafe
JANUARY 26, 2010
Last week I saw a TechCrunch article about an SEO analysis tool that went BETA on January 20th called WooRank which has become a quick favorite. Author: Ken Cantu. I’m a sucker for new web tools and gadgets and luckily I am surrounded by, and work for, many folks afflicted by the same condition.
Beth Kanter
FEBRUARY 6, 2013
Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?”
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 18, 2010
One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem.
Beth Kanter
OCTOBER 17, 2011
The organization is still relevant but no longer the only unit of analysis. Click Through To Twitter Summary of Plenary. Guest post from Barbara Kibbe. The new reality of organizations as parts of networks requires another lens and different perspective. Both organizations and networks can be means to ends. One reason to engage in networks is to enhance individual goals.They may or may not have programmatic goals. But it can’t only be about process.
NTEN
JULY 28, 2010
The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Founded by three of the most respected web analytics professionals in the world, Analysis Exchange creates value for nonprofits by connecting them directly with experienced web analysts willing to donate their time to help efforts identify opportunities to increase online donations, engagement, interaction, and list distribution.
NTEN
SEPTEMBER 16, 2013
Anyone can learn to do good analysis. Jo Miles. Online Engagement Strategist. Food & Water Watch. Working with data doesn’t have to be hard, but it can be intimidating when you’re starting out. Most of us were taught that math is hard and numbers are confusing. It’s not true, and you need to un-learn that lesson if it’s scaring you away from your data
Mobile Commons
OCTOBER 24, 2016
The post 4 Key Takeaways from SalesForce’s Analysis of SMS Retail Campaigns appeared first on Mobile Commons. How often should you text consumers? What day is best to send your SMS broadcasts? Every organization that runs a mobile campaign asks itself these questions. So as a service to all of us, the SalesForce Marketing Cloud blog analyzed 14 retail SMS programs running from January to June. They came away with some fascinating findings about how retail marketers are using mobile.
AFP Blog
APRIL 15, 2008
Interest Groups, Carriers Spar Over Text Messaging - News and Analysis by PC Magazine: "nterest Groups, Carriers Spar Over Text Messaging04.14.08by Chloe AlbanesiusTechnology interest groups on Monday renewed their call for FCC oversight of text message practices.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 12, 2009
Photo by 1066. Royal Opera House is crowdsourcing the storyline for an opera on Twitter in a month's time. (Hat Hat Tip Blog Herald ). The opera will be performed throughout the weekend of Deloitte Ignite (4, 5, 6 September 2009). They're investigating how short, 140-character contributions can build upon each other to create a non-linear narrative – like a Choose Your Own Adventure story or a game of Consequences. The story is line is being summarized regularly on the blog. Here's Act 2.
AFP Blog
DECEMBER 17, 2007
What the Creative in 'Creative Commons' Really Means - News and Analysis by PC Magazine: "It gives creators who never went to law school the vocabulary they need to work through the copyright system,' says Vaidhyanathan. 'It It lets creators understand that copyright is not one right; it's a bundle of rights. And that if you create a work, you have the ability to let the world use it in useful and.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 29, 2009
This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments. Since I couldn't use my computer to get on the wifi, I took out my session workbook to review my notes on the module about "Understanding Your Network" which included the basics of social network analysis and mapping. How would you describe Virgin America in social networking analysis and mapping terminology? .
NTEN
JANUARY 23, 2012
12ntc Data E-mail nptech nten predictive analysis predictive analytics FundraisingDaniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us.
3rd Sector Labs
OCTOBER 2, 2014
It is time for data mining, data analysis, data science. Big Data Data Acquisition Data Management Data Mining data management data mining digital marketing donor acquisition donor data fundraising fundraising data analysis The conversations about the ALS Association’s astounding success with the Ice Bucket Challenge continue. Blogs, newsletters, periodicals, LinkedIn, Facebook, Twitter … people are still talking about it.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I recently posted a guest post by Bonin Bough from Pepsi that gives the insider view. This is a big bold effort.
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