Marketing for Every Moment of the Student Engagement Lifecycle
AUGUST 23, 2019
Your work attracts new students, engages current students, and delights alumni and donors. Attracting Students. Potential students are excited and nervous all at once. As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. Use an editorial calendar to help manage what you want to share with prospective students and their families. Hold Students’ Attentions.