6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters.

Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. Nonprofit Fundraising donor communications donor cultivation donor retention engagement thanks

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact!

Ethical Acts that Increase Donor Retention

Connection Cafe

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. Transparency is incredibly important to build trust and sustain donor retention.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

The post Donor Retention 101: Master Donor Email Marketing appeared first on Nonprofit Hub. So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

Healthcare Social Media donor retention healthcare fundraising Patient Engagement Social Insights Social Media for NonprofitsThe modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy.

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description.

Using Online Community to Increase Member Retention

AFP Blog

Using Online Community to Increase Member Retention : Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. To me, it’s just a given–retention is about keeping members engaged with both the association and other members.

Donor Retention Made Simple

NonProfit Hub

Are you overwhelmed by all of this retention talk? But these small steps can help you build up donor retention over time. The post Donor Retention Made Simple appeared first on Nonprofit Hub.

From an Event Manager | Focus on the End Goal: Donor Engagement + Retention

Connection Cafe

Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. Nonprofit Fundraising donor retention engagement events Raiser's Edge NXT stewardship

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. p.s. Look out for our upcoming eBook on donor retention.

Focusing on Acquisition Instead of Retention: A Costly Mistake

Exactask Technology

Donor acquisition generally represents a substantial portion of any non-profit organization’s overall marketing efforts, and with good reason; without new donors to bolster the ranks, troublingly low donor retention rates would deplete the donor list in no time flat.

The ALS Ice Bucket Donor Retention Challenge

Beth's Blog: How Nonprofits Can Use Social Media

We are committed to increasing our fundraising capacity around engagement and retention so we can continue this important work.” What is your organization’s strategy for donor retention for new donors that you may acquire via social media or giving days?

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates?

8 Ways to Keep Givers Giving for Dynamite Donor Retention


The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “.ber” ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B.

Sound 186

4 Ways Thinking Like A Marketer Will Help Volunteer Retention


The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Better volunteer retention. Image Courtesy of Blues By Starlight.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program.

Love Thy Donor: 5 Ways to Increase Donor Retention

NonProfit Hub

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. The post Love Thy Donor: 5 Ways to Increase Donor Retention appeared first on Nonprofit Hub.

3 Successful Communication Strategies for Effective Donor Retention

John Haydon

The goal: retention. The post 3 Successful Communication Strategies for Effective Donor Retention appeared first on John Haydon. The donor lifecycle describes the relationship between fundraiser and donor.

Top Five Best Practices for Nonprofit Managers and Volunteer Retention

ASU Lodestar Center

If you research the topic of volunteer retention, you will find many lists of “best practices” or “high priority” tasks for nonprofit managers. posted by Jill Robeck Spring 2018 Alumna, ASU Master of Nonprofit Leadership & Management.

The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? .

Using Online Community to Increase Member Retention


And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. A few weeks ago I was in Orlando at ASAE’s Great Ideas conference.

Volunteer Retention: Skills Matching

Tech Soup Blog

Volunteers with valuable and specialized skills are often dispatched. to do manual labor rather than tasks that use their professional. talents. When a volunteer provides a service that is outside of their. core skill set, they often don’t get much out of the experience.

Three Simple Donor Retention Strategies for Social Media

John Haydon

Donor retention rates declined from 50% in 2006 to less than 39% in 2014. The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media

The Great Mysteries of Donor Retention


All nonprofits struggle with donor retention. Engaging your board members in the retention process is critical. What are your tried and true methods for donor retention? It''s a buzz word, it''s a motivation, and it''s a burden.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is?

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Now, we’ve been writing a lot recently about the importance of donor acquisition and retention to a successful fundraising program. Fundraising Stewardship Donor Acquisition donor retention Donor Stewardship fundraising ideas fundraising tips Jeff Haguewood Upgrading Donors

The Weight of Donor Retention [INFOGRAPHIC]

NonProfit Hub

The post The Weight of Donor Retention [INFOGRAPHIC] appeared first on Nonprofit Hub. This infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic.

How to R-E-S-P-E-C-T Your Way to Donor Retention

Connection Cafe

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. Guest Post by Nancy Schwartz.

How can nonprofits improve volunteer retention?

ASU Lodestar Center

Volunteer retention is important in nonprofits because many nonprofits rely on volunteers to provide services. Volunteer retention is the ability to keep volunteers involved in an organization. Turnover and Retention among Volunteers in Human Service Agencies.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques


The higher the donor’s original gift level, the less they upgrade… However, these lower gift amounts are far outweighed by the higher retention of online acquired donors provided by the direct mail channel. Download the full Multichannel Fundraising Report.

5 Ways to Drive Donor Retention


Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. This is a guest post by Ashley Halligan, an analyst at Software Advice.