How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention.

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Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

Nonprofit Fundraising donor love donor retention fundraising ideas fundraising tips npEXPERTS Philanthropy by the NumbersThere’s a crisis brewing in the fundraising world. And it’s all about our donors , the ones who are deserting us.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. Nonprofit Fundraising donor communications donor cultivation donor retention engagement thanks

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

From an Event Manager | Focus on the End Goal: Donor Engagement + Retention

Connection Cafe

Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. Nonprofit Fundraising donor retention engagement events Raiser's Edge NXT stewardship

Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

The post Donor Retention 101: Master Donor Email Marketing appeared first on Nonprofit Hub. So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B.

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The ALS Ice Bucket Donor Retention Challenge

Beth's Blog: How Nonprofits Can Use Social Media

We are committed to increasing our fundraising capacity around engagement and retention so we can continue this important work.” What is your organization’s strategy for donor retention for new donors that you may acquire via social media or giving days?

Three Simple Donor Retention Strategies for Social Media

John Haydon

Donor retention rates declined from 50% in 2006 to less than 39% in 2014. The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates?

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Now, we’ve been writing a lot recently about the importance of donor acquisition and retention to a successful fundraising program. Fundraising Stewardship Donor Acquisition donor retention Donor Stewardship fundraising ideas fundraising tips Jeff Haguewood Upgrading Donors

How to R-E-S-P-E-C-T Your Way to Donor Retention

Connection Cafe

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. Guest Post by Nancy Schwartz.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program.

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description.

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. A few weeks ago I was in Orlando at ASAE’s Great Ideas conference.

How An Old Interview Approach Increased Our Volunteer Retention by 30%

Wild Apricot Blog

If you’re experiencing low volunteer retention, you’re familiar with how much time and resources it can take to constantly market and recruit new volunteers. In my experience, one simple simple change to that process may dramatically improve volunteer retention. twentyhats elisa interview retention volunteerBut what most nonprofits don’t realize is that the problem may lie in how your candidates are interviewed.

Strategies to Increase Nonprofit Donor Retention Rates

Frogloop

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is?

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

The higher the donor’s original gift level, the less they upgrade… However, these lower gift amounts are far outweighed by the higher retention of online acquired donors provided by the direct mail channel. Download the full Multichannel Fundraising Report.

Love Thy Donor: 5 Ways to Increase Donor Retention

NonProfit Hub

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. The post Love Thy Donor: 5 Ways to Increase Donor Retention appeared first on Nonprofit Hub.

The Weight of Donor Retention [INFOGRAPHIC]

NonProfit Hub

The post The Weight of Donor Retention [INFOGRAPHIC] appeared first on Nonprofit Hub. This infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic.

How to Eliminate Obstacles to Engagement and Retention: Call to Action

SocialFish

We are inviting a small number of Association and other leaders , interested in increasing member and stakeholder retention, engagement and growth, to participate in a short discovery project that will apply lean start up principles to identify obstacles and solutions.

The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? .

[AFP 2015] The Donor Retention Change You Can Make Right Now

NonProfit Hub

At AFP 2015, we caught up with our friend and Bloomerang donor retention expert Jay Love to find out what nonprofits should be doing to ensure that they’re going to make the cut for second round donations (and thirds, and fourths…). Donor Retention Featured

The Great Mysteries of Donor Retention

Frogloop

All nonprofits struggle with donor retention. Engaging your board members in the retention process is critical. What are your tried and true methods for donor retention? It''s a buzz word, it''s a motivation, and it''s a burden.

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If

Focusing on Acquisition Instead of Retention: A Costly Mistake

Exactask Technology

Donor acquisition generally represents a substantial portion of any non-profit organization’s overall marketing efforts, and with good reason; without new donors to bolster the ranks, troublingly low donor retention rates would deplete the donor list in no time flat.

5 Ways to Drive Donor Retention

SocialFish

Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. This is a guest post by Ashley Halligan, an analyst at Software Advice.

4 Ways Thinking Like A Marketer Will Help Volunteer Retention

TechImpact

The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Better volunteer retention. Image Courtesy of Blues By Starlight.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

Tips 21

Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report

NetWits

Download The 2011 Index of Higher Education Fundraising Performance Report to learn more about the 6% revenue growth and other key performance indicators of annual funds at more than 100 public and private institutions. Download the report now! .

Donor Retention Made Simple

NonProfit Hub

Are you overwhelmed by all of this retention talk? But these small steps can help you build up donor retention over time. The post Donor Retention Made Simple appeared first on Nonprofit Hub.

How To Apply Social to Membership Retention and Renewal

SocialFish

The Social CRM Hero Guide for Membership Retention and Renewal can be downloaded here , and is chock full of tactical goodness to help you which each of these four pieces of the social pie. Do you work in Membership?

Top Challenges with Volunteer Engagement & Retention

Wild Apricot Blog

Recently our Membership Advisory Group discussed their challenges with volunteer engagement and retention and offered up some advice and ideas to help their membership peers. Volunteers

Social CRM Use Case 6: Retention

SocialFish

Better retention rates through social profile mapping. ROI = higher retention rates. Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action.

Retention Round-up

Wild Apricot Blog

This week''s Apricot Jam link round-up offers four posts with great ideas and insight into both member and donor retention. Apricot Jam

How can nonprofits improve volunteer retention?

ASU Lodestar Center

Volunteer retention is important in nonprofits because many nonprofits rely on volunteers to provide services. Volunteer retention is the ability to keep volunteers involved in an organization. Turnover and Retention among Volunteers in Human Service Agencies.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

First-year donor retention rates for online only donors are significantly lower than those of offline only donors. Donors who were new in 2015 and made only offline gifts have higher first-year retention rates at every age group than online only donors.

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Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

Socializing educational content for member retention. ROI = reduction of costs for creating new content by surfacing existing content; extending the life of existing content; increasing retention rates attributable to educational value of the association membership.