EveryAction

MARCH 5, 2019

Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% The chart below illustrates the fluctuations in average donor retention over time: Nonprofits continue to lose donors at an alarming rate, catching them in a losing cycle of constantly spending time and money on costly donor acquisition, only to lose most of that investment.

Retention 158

Retention Donor Rate Chart 158

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Start tracking your retention rates.

Retention 81

Retention Donor Rate Online 81

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. And the lower the retention rate, the more work fundraisers must do to keep the bottom line above water. Do You Know Your Donor Retention Rate? but what’s your organization’s donor retention rate?

Retention 159

Retention Donor Rate Gift 159

Nonprofit Tech for Good

OCTOBER 1, 2020

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. 7) Improve Donor Retention by Thanking Donors Faster.

Retention 80

Retention Donor Gift Rate 80

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success. Donor Retention Featured

Retention 78

Retention Practice Donor Time 78

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. But…donor retention isn’t one of the top three communications goals for 2014 , according to the report. Want more donor retention advice?

Retention 211

Retention email Donor eBook 211

Connection Cafe

NOVEMBER 19, 2018

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. #GivingTuesday is the largest global day of giving and it’s fast approaching. According to GivingTuesday.org, over $300 million was raised online in 2017, totaling 2.5 million gifts.

Retention 152

Retention Rate Gift Global 152

Wild Apricot

MAY 15, 2019

Here are 7 proven ways to increase Member Retention. By the end, you'll have the blueprints to create a solid strategy to start increasing member retention at your organization right away Expert Advice, Real life examples, research, and more.

Retention 127

Retention Advice Life Research 127

Connection Cafe

MARCH 15, 2017

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Retention 169

Retention Storytelling Donor Newsletter 169

Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. The average donor retention rates for first-year online-only donors is 22%. If the donor retention trend continues, we’ll eventually end up with donor retention rates under 20%.

Retention 160

Retention Donor Change Database 160

Connection Cafe

OCTOBER 13, 2016

But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks. Let’s look at the top three ways to invest in retention. Focus on staff retention.

Retention 171

Retention Fundraising Boston Storytelling 171

Wild Apricot

MAY 25, 2020

Here are 9 proven ways to increase member retention — featuring expert advice, real life examples, research, and more. By the end, you'll have the blueprint to create a solid strategy to start increasing member retention at your organization right away

Retention 85

Retention Advice Life Research 85

Connection Cafe

NOVEMBER 7, 2017

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. Transparency is incredibly important to build trust and sustain donor retention. For many fundraising professionals, the “ people give to people, not organizations ” concept is the foundation of their careers.

Retention 157

Retention Donor Guidelines Gift 157

NonProfit Hub

DECEMBER 13, 2019

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . As you can see, donor retention is a key part of any nonprofit’s organization strategy. Donor retention is key to helping your nonprofit grow. Donor Retention Featured

Retention 66

Retention Donor Effective Strategy 66

NonProfit Hub

NOVEMBER 2, 2018

The post 5 Ways to Use Donor Data to Increase Retention appeared first on Nonprofit Hub. Donor Retention FeaturedThere’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach.

Retention 80

Retention Donor Data History 80

NonProfit Hub

JANUARY 23, 2015

Are you overwhelmed by all of this retention talk? But these small steps can help you build up donor retention over time. The post Donor Retention Made Simple appeared first on Nonprofit Hub. This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our January/February edition, we explored how to keep donors around all year.

Retention 74

Retention Donor Phone Track 74

Robert Weiner

JANUARY 15, 2015

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records.

Retention 148

Retention Discussion Donor Data 148

Connection Cafe

APRIL 26, 2016

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. Nonprofit Fundraising donor communications donor cultivation donor retention engagement thanksAccording to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization.

Retention 159

Retention Donor Statistics Press 159

Connection Cafe

AUGUST 11, 2016

Nonprofit Fundraising donor love donor retention fundraising ideas fundraising tips npEXPERTS Philanthropy by the NumbersThere’s a crisis brewing in the fundraising world. And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Overall, the numbers are disappointing and stark. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

Retention 160

Retention Money Raise Donor 160

Connection Cafe

JUNE 15, 2017

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. You’ll have to see what works best for your organization, fits into your communication schedule, and test what generates the highest number of new sustainers (and thus improves your donor retention rate right away).

Retention 178

Retention Giving Donor Rate 178

Connection Cafe

DECEMBER 8, 2014

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Yet, according to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to 200%. . Every organization needs to increase their investment in stewardship and retention.

Retention 217

Retention eBook Offline Statistics 217

AFP Blog

MARCH 26, 2014

Using Online Community to Increase Member Retention : Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. To me, it’s just a given–retention is about keeping members engaged with both the association and other members.

Retention 109

Retention Community ROI Benchmark 109

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

Retention 178

Retention Donor Research Online 178

Connection Cafe

MARCH 17, 2014

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy. Step Three: Put it all Together in your Donor Retention Calendar. Once you know WHO to focus on, what does a donor retention calendar include?

Retention 177

Retention Calendar Donor Empowerment 177

Wild Apricot

SEPTEMBER 20, 2013

This week''s Apricot Jam link round-up offers four posts with great ideas and insight into both member and donor retention. Apricot Jam

Retention 98

Retention Donor Ideas 98

Wild Apricot

MAY 13, 2015

Recently our Membership Advisory Group discussed their challenges with volunteer engagement and retention and offered up some advice and ideas to help their membership peers. Volunteers

Retention 122

Retention Volunteer Challenge Advice 122

Connection Cafe

JANUARY 6, 2014

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%. Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”.

Retention 219

Retention Donor Change eBook 219

Connection Cafe

AUGUST 5, 2015

Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. With that in mind, here are some suggestions to include in your event work plans to put a focus on event attendee retention and engagement: Do your research. Nonprofit Fundraising donor retention engagement events Raiser's Edge NXT stewardship

Retention 200

Retention Goal Donor Management 200

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?

Retention 132

Retention Donor Analysis Data 132

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! .

Retention 219

Retention Rate Lesson Donor 219

John Haydon

APRIL 15, 2015

Donor retention rates declined from 50% in 2006 to less than 39% in 2014. The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media During this period, donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting.

Retention 75

Retention Donor Social Media Rate 75

Connection Cafe

NOVEMBER 29, 2017

Healthcare Social Media donor retention healthcare fundraising Patient Engagement Social Insights Social Media for NonprofitsThe modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. They have an abundance of choices as to where they want to contribute and how often. . There are ways to gauge what your donors are saying and address them according to their preferences.

Retention 132

Retention Social Media Donor Influence 132

Connection Cafe

MARCH 23, 2014

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. They’ve shared some very valuable insights below – stuff that get’s right to the heart of the matter – the relationships we have with our donors and how to improve our donor retention rates. Online Fundraising donor retention fundraising ideas fundraising tips pamela grow rachel muir Shanon Doolittle

Sound 197

Sound Retention Donor Fundraising 197

Beth Kanter

OCTOBER 27, 2020

” In our article for the SSIR Blog, Rehumanizing Fundraising with Artificial Intelligence we make the case that this is a pivotal moment for nonprofits to rethink fundraising and focus on donor retention rates. spark and honey: Future of Giving Report.

Retention 41

Retention Collaboration Report Donor 41

NonProfit Hub

DECEMBER 12, 2014

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. Here are five ways to show your donors love to raise donor retention: Thank Donors for the Same Thing You Asked For. The post Love Thy Donor: 5 Ways to Increase Donor Retention appeared first on Nonprofit Hub. Featured Fundraising Human Resources donor Donors Love retention

Retention 87

Retention Donor NPO Hunger 87

SocialFish

MARCH 24, 2014

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. A few weeks ago I was in Orlando at ASAE’s Great Ideas conference.

Retention 100

Retention Community Online Associations 100

Connection Cafe

JANUARY 22, 2014

If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program. Here are the 7 Keys to Improving Donor Retention and Enhancing Your Gratitude Program: 1. Check my ‘Gratitude = Retention’ Pinterest board for more ideas.

Retention 197

Retention Donor Strategy Gift 197

Connection Cafe

JANUARY 19, 2014

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? . Here are this week’s retention highlights: Want to know The Secret to Raising More in 2014 ? Donor retention. Nonprofit Donor Retention is Not as Hard as You Think.

Retention 158

Retention Donor Tips email 158

Connection Cafe

AUGUST 16, 2018

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. While on vacation or a professional conference, you are probably exposed to innovative technology, increasing your engagement level.

Retention 145

Retention Rate Conversation Museum 145

Wild Apricot

MARCH 6, 2017

If you’re experiencing low volunteer retention, you’re familiar with how much time and resources it can take to constantly market and recruit new volunteers. In my experience, one simple simple change to that process may dramatically improve volunteer retention. twentyhats elisa interview retention volunteerBut what most nonprofits don’t realize is that the problem may lie in how your candidates are interviewed.

Retention 82

Retention Interview Volunteer Problem 82

Connection Cafe

JANUARY 28, 2014

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Please join me in thanking Frank Barry and the Blackbaud team for sharing donor retention guidance from some of the smartest fundraising experts out there. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. What’s still not working with your donor retention program?

Retention 157

Retention Donor Org eBook 157

TechImpact

JUNE 4, 2014

The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Better volunteer retention. The post 4 Ways Thinking Like A Marketer Will Help Volunteer Retention appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image Courtesy of Blues By Starlight.

Retention 156

Retention Volunteer Help Marketing 156

Connection Cafe

JANUARY 13, 2014

Now, we’ve been writing a lot recently about the importance of donor acquisition and retention to a successful fundraising program. Fundraising Stewardship Donor Acquisition donor retention Donor Stewardship fundraising ideas fundraising tips Jeff Haguewood Upgrading Donors Guest Post by Jeff Haguewood, a Co-Founder of Sidekick Solutions. Sidekick Solutions believes nonprofits are real-life heroes and helps nonprofit heroes succeed with nonprofit software.

Retention 169

Retention Donor Fundraising Product 169