Expert insights. Personalized for you.
One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in. MORE
He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so. MORE
Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. If you’re going to try something new, now is the time! MORE
While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. With our guide, you’ll walk away with all the knowledge you need to launch your direct mail campaign. MORE
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _. MORE
For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform. MORE
Disable mail field description (it was no longer applicable to the registration logic). form['#submit'] : array($form['#submit']); $form['#submit'][] = 'bf_registration_form_register_submit'; // Make mail field not required. form['account']['mail']['#required'] = FALSE; // Change email and telephone fields to HTML5 types (this requires the entity module). array_unshift($form['#validate'],'bf_registration_form_register_validate'); // Remove description from mail field. MORE
The post Top 10 Sites to get Free Samples by mail: No surveys no credit card appeared first on PhreeSite.com. There is a magical attraction associated with free stuff. Everyone loves being given things for free, be it gifts or vouchers. The problem is that there aren’t enough free things for everyone and whatever is advertised as free might not be free after all. Take for example, for you to earn a free sample of. MORE
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters. MORE
The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on PhreeSite.com. Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on. MORE
This is the second of a two-part technical post. We are examining Drupal architecture and custom code used in a Beaconfire project. See part 1 here. In part 1 we prepared the login and registration forms for our new authentication method. In part 2 we will apply the verification step to allow users to complete their registrations. Step 1: Add a Field to Track Phone Verification. Drupal’s default verification doesn’t modify any data associated with accounts. MORE
This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. In mail purgatory. Mail purgatory is that pile that ends up being “I’ll deal with this when I have time.” I’m a fundraiser. MORE
Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to? Email isn't postal direct mail. To show anything to the recipient, the email software program (Yahoo Mail, Outlook, Hotmail, Gmail, etc.) MORE
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. . MORE
Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my. MORE
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts. MORE
Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. This sample e-mail is based on several very successful year-end e-mails I have used for real-world organizations in the past, but the names and identifying information have all been changed. The non-profit has a large donor file and e-mail list. MORE
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue. MORE
Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success MORE
New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces. MORE
direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . Direct Mail and Digital Marketing. MORE
There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal! MORE
While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service MORE
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package. MORE
Like most small nonprofits, Friends of Trees doesn't have the budget for elaborate bar-code systems or a chunk of staff time to track the success of its direct mail campaigns. About a year ago, we tracked the success of our mailings by attributing all the contributions we received between the drop dates of two successive mailings to the first mailing in that series. We've received donations more than 5 months after a mailing. Melissa Barber, Friends of Trees. MORE
Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum. MORE
» The twilight of direct mail? Posted Thursday, July 24th, 2008 at 4:46 pm by John Brian (91 posts) On a recent trip to my mailbox, I was shocked to see a direct mail solicitation from Barack Obama’s campaign. No, I was shocked because I realized that this was the first piece of snail mail I’ve ever received from Obama. It made me think about how small a part direct mail seems to have played in his meteoric fundraising campaign. MORE
The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Your manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list? MORE
On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1. MORE
E-mail Peer to PeerFor Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. MORE
The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on PhreeSite.com. Do you want to stay anonymous on the internet and provide your email address with maximum security against spam? MORE
Direct MailDuring the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast. MORE
Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications MORE
This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail. But why direct mail? MORE
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub. Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _. MORE
Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members? MORE
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. MORE
Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. MORE
Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. Check e-mail at designated times during the day. MORE
Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. . MORE
In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns. MORE
E-mail marketing is constantly changing and evolving, as do all modern marketing practices. The post E-mail Marketing with CRM: A Key to Successful Sales appeared first on PhreeSite.com. Marketing and business trends and technologies are developing fast. No wonder it’s changing – nowadays people aren’t just as easily thrilled as before, so to make your subscribers feel that dopamine surge at the sight of your emails is getting harder and harder. MORE
Mail Related Topics 
NonProfit PRO
JUNE 22, 2021
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.
NonProfit PRO
JULY 22, 2021
Direct MailDuring the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
One Cause
JUNE 14, 2021
While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. With our guide, you’ll walk away with all the knowledge you need to launch your direct mail campaign.
Joy of Membership
MAY 18, 2021
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .
The Fundraising Authority
DECEMBER 5, 2020
Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. This sample e-mail is based on several very successful year-end e-mails I have used for real-world organizations in the past, but the names and identifying information have all been changed. The non-profit has a large donor file and e-mail list.
Bloomerang
APRIL 6, 2021
This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail. But why direct mail?
EveryAction
FEBRUARY 5, 2018
In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.
Achieve
JUNE 2, 2021
direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . Direct Mail and Digital Marketing.
Wild Apricot
JULY 10, 2020
Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members?
Wild Apricot
AUGUST 7, 2020
Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success
Media Cause
AUGUST 31, 2021
Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .
DNL OmniMedia
MAY 13, 2021
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.
NonProfit Hub
JANUARY 5, 2021
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.
Handbid
FEBRUARY 16, 2021
This post was contributed by GivingMail. Guest Blog
Find the free stuff
OCTOBER 8, 2020
The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on PhreeSite.com. Do you want to stay anonymous on the internet and provide your email address with maximum security against spam?
Connection Cafe
MARCH 26, 2021
Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.
Pamela Grow
DECEMBER 16, 2020
Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year….
Beneblog: Technology Meets Society
DECEMBER 24, 2007
One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.
Wild Apricot
MAY 28, 2012
Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications
NonProfit Hub
JUNE 20, 2016
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.
Find the free stuff
JANUARY 31, 2019
The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on PhreeSite.com. Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on.
Connection Cafe
JANUARY 19, 2021
Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. If you’re going to try something new, now is the time!
Find the free stuff
JULY 31, 2018
E-mail marketing is constantly changing and evolving, as do all modern marketing practices. The post E-mail Marketing with CRM: A Key to Successful Sales appeared first on PhreeSite.com. Marketing and business trends and technologies are developing fast. No wonder it’s changing – nowadays people aren’t just as easily thrilled as before, so to make your subscribers feel that dopamine surge at the sight of your emails is getting harder and harder.
Web Courseworks Associations
MAY 11, 2021
For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform.
Allegiance Group
NOVEMBER 12, 2007
He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so.
BoardAssist
DECEMBER 15, 2014
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package.
Connection Cafe
FEBRUARY 12, 2013
While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service
Allegiance Group
APRIL 27, 2015
Disable mail field description (it was no longer applicable to the registration logic). form['#submit'] : array($form['#submit']); $form['#submit'][] = 'bf_registration_form_register_submit'; // Make mail field not required. form['account']['mail']['#required'] = FALSE; // Change email and telephone fields to HTML5 types (this requires the entity module). array_unshift($form['#validate'],'bf_registration_form_register_validate'); // Remove description from mail field.
Find the free stuff
NOVEMBER 2, 2018
The post Top 10 Sites to get Free Samples by mail: No surveys no credit card appeared first on PhreeSite.com. There is a magical attraction associated with free stuff. Everyone loves being given things for free, be it gifts or vouchers. The problem is that there aren’t enough free things for everyone and whatever is advertised as free might not be free after all. Take for example, for you to earn a free sample of.
Tech Soup Blog
DECEMBER 19, 2011
New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces.
NonProfit PRO
SEPTEMBER 16, 2021
E-mail Peer to PeerFor Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later.
NonProfit Hub
AUGUST 17, 2015
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub. Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.
Eric Jacobson
JUNE 9, 2014
Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. Check e-mail at designated times during the day.
NonProfit Hub
JUNE 15, 2015
The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Your manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list?
Allegiance Group
APRIL 27, 2015
This is the second of a two-part technical post. We are examining Drupal architecture and custom code used in a Beaconfire project. See part 1 here. In part 1 we prepared the login and registration forms for our new authentication method. In part 2 we will apply the verification step to allow users to complete their registrations. Step 1: Add a Field to Track Phone Verification. Drupal’s default verification doesn’t modify any data associated with accounts.
Connection Cafe
APRIL 11, 2011
On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.
Allegiance Group
JULY 24, 2008
» The twilight of direct mail? Posted Thursday, July 24th, 2008 at 4:46 pm by John Brian (91 posts) On a recent trip to my mailbox, I was shocked to see a direct mail solicitation from Barack Obama’s campaign. No, I was shocked because I realized that this was the first piece of snail mail I’ve ever received from Obama. It made me think about how small a part direct mail seems to have played in his meteoric fundraising campaign.
Achieve
OCTOBER 1, 2017
This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. In mail purgatory. Mail purgatory is that pile that ends up being “I’ll deal with this when I have time.” I’m a fundraiser.
NTEN
APRIL 16, 2009
Like most small nonprofits, Friends of Trees doesn't have the budget for elaborate bar-code systems or a chunk of staff time to track the success of its direct mail campaigns. About a year ago, we tracked the success of our mailings by attributing all the contributions we received between the drop dates of two successive mailings to the first mailing in that series. We've received donations more than 5 months after a mailing. Melissa Barber, Friends of Trees.
NTEN
OCTOBER 15, 2010
Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to? Email isn't postal direct mail. To show anything to the recipient, the email software program (Yahoo Mail, Outlook, Hotmail, Gmail, etc.)
NonProfit Hub
AUGUST 17, 2015
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.
Care2
MAY 31, 2009
Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my.
100 
Let's personalize your content