Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

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10 Tips for Direct Mail Fundraising Success in the Time of COVID-19 and Beyond

Wild Apricot

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success

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Trending Sources

How to Use Mail Merge to Create Custom Membership Cards

Wild Apricot

Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members?

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Sturm und Drang – Ode to Saturday Mail Delivery

Connection Cafe

While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.

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How the Web Makes Direct Mail Better

Connection Cafe

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

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Thousands ‘like’ idea ? Anderson Independent Mail

AFP Blog

Thousands ‘like’ idea  Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week.

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Snail Mail Still Works for Thank You Letters

AFP Blog

Snail Mail Still Works for Thank You Letters : Do you send a thank you letter by mail after receiving a donation online? Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online donation system, whichever one you use. npOnline NPThankYouLetters

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Direct mail is alive and, well.changing

Connection Cafe

With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.

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Tips For Integrating Direct Mail and Online Strategies

Wild Apricot

Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications

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How to reduce mail without reducing net income

Connection Cafe

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. You might say ‘impossible’ but I am here to tell you that through the use of data analytics, nonprofit professionals can improve their segmentation strategy, reduce mail, increase return on investment and improve relations with donors. Many nonprofits use the RFM selection strategy in order to identify whom to mail for a certain appeal.

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10 Minute Mail Alternatives 2019: Free Temporary Email Address

Find the free stuff

The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on PhreeSite.com. Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on.

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See Dick microfinance - The Globe and Mail

AFP Blog

See Dick microfinance - The Globe and Mail: "An associated website, onehen.org, is a virtual marketplace for easy-to-understand microfinancing. Participants play interactive games that earn them beads, which they 'lend' to various Third World entrepreneurs, whose stories are also featured

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Four Quick Tips to Boost Online Actions With Direct Mail

John Haydon

Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action. DON’T print all the information about your event in an expensive direct mail piece. In the same way, you can create dissonance with your direct mail piece. How do you integrate direct mail and social?

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How to Write a Healthy Direct Mail Appeal

NonProfit Hub

Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub. Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

For this group, make between two and eight solicitations a year, mostly via mail. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming.

List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Your manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list?

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Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW | Mail Online

AFP Blog

Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW | Mail Online : A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has caused outcry in Texas.

Direct Mail in a Digital World - Resource Center - AFP

AFP Blog

Direct Mail in a Digital World - Resource Center - AFP: "By Jonathon Grapsas(June 8, 2010) It's easy to get caught up in the digital hype. We're now used to hearing terms like click through's and impressions as frequently as response rates and average gifts.Surely there's enough data now to finally forego four page letters and move across completely to the online space. Perhaps it's time to

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How to Convert Your Snail Mail List Into Facebook Fans

John Haydon

A direct mail asset can be awesome for building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is another matter). With e-mail, someone has to enter their name and e-mail into a form, and grant access into their inbox.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package.

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Top 10 Sites to get Free Samples by mail: No surveys no credit card

Find the free stuff

The post Top 10 Sites to get Free Samples by mail: No surveys no credit card appeared first on PhreeSite.com. There is a magical attraction associated with free stuff. Everyone loves being given things for free, be it gifts or vouchers. The problem is that there aren’t enough free things for everyone and whatever is advertised as free might not be free after all. Take for example, for you to earn a free sample of.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

Many organizations have moved away from passive language such as “join our mailing list” or “sign up to receive our newsletter,” and toward active calls such as “take action” or “join the movement.” There’s no secret trick to instantly improving digital engagement for nonprofits.

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3 Steps to Getting Your Board More Involved in Fundraising

EveryAction

Here are some ways that your board can get involved: Easier, introductory lifts: Make a Gift (and Tell Your Friends Why You Did) Write Thank You Notes Make Thank You and Stewardship Calls Be an Advocate for your Nonprofit in the Community Help Mail Out Annual Appeals “Staff” or Entertain Important Prospects at Fundraisers Host Introductory Events for Prospects. Getting development teams and their nonprofit boards to work in alignment can be challenging.

Personalize Your Text Messages using Mail Merge

Mobile Commons

Want to learn more about personalizing your text messages using mail merge? We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.&# But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information.

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Company Ban on Friday Internal E-mails Still Working

AFP Blog

Company Ban on Friday Internal E-mails Still Working: "Company Ban on Friday Internal E-mails Still Working By Kathy Gurchiek Not sending or responding to internal e-mail may sound like crazy talk, but it’s a concept that continues to work more than a year after PBD Worldwide Fulfillment Services introduced “no e-mail Fridays” in June 2006.

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The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

News1130 - ALL NEWS RADIO-Some users say e-mail starting to flow after RIM BlackBerry e-mail failure

AFP Blog

News1130 - ALL NEWS RADIO: "Some users say e-mail starting to flow after RIM BlackBerry e-mail failureApril 18, 2007 - 6:11 amBy: DAVID FRIENDTORONTO (CP) - BlackBerry users could slowly start to receive a backlog of e-mails this morning as the company tries to return its servers to normal after an outage brought them to a screeching halt.A massive system failure blocked BlackBerry e-mail for.

Our EveryAction Hero: Rock the Vote

EveryAction

If they don't have online voter registration, because there are still a handful of states that don't offer it, we help them complete a federal voter registration form and then email them a pdf that includes all the info they need to print off, sign, and mail into their local election officials office. Rock the Vote has been mobilizing the youth vote for almost 30 years.

Charity Hopes To Net Benefit (from Oxford Mail)

AFP Blog

Charity Hopes To Net Benefit (from Oxford Mail): "The online operation, launched on Friday, will run alongside traditional sales in the high street - and stores in Wallingford and Thame are the first two in the county to take part

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How To Manage E-mail To Lessen Daily Interruptions

Eric Jacobson

Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. Check e-mail at designated times during the day.

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How to Write a Healthy Direct Mail Appeal

NonProfit Hub

Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Giving monthly is popular with people who are recent donors, frequent givers, and multichannel donors (such as those who have already made a gift in the mail). Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.

How A Mobile Campaign Can Improve on Direct Mail

Mobile Commons

Our CEO, Jed Alpert, spoke to American Express OpenForum about how a mobile campaign can improve your direct mail outreach. Direct mail marketing has been a staple tool for small businesses for decades. But a mobile campaign can achieve many of the same results as Direct Mail – for less money and with more measurable results. While a mobile campaign can serve many of the functions of direct mail, we don’t actually recommend that you replace your outreach.

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Mailed out | Beaconfire Wire

Beaconfire Wire

He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so.

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End of the e-mail era? I'm not buying it - National voices - MercedSun-Star.com

AFP Blog

End of the e-mail era? The Wall Street Journal has declared that e-mail's reign is over. I'm not buying it - National voices - MercedSun-Star.com: "don't know about you, but I'm overwhelmed by e-mail.Yes, I know. It's supposedly being replaced by technologies such as instant messaging, social networking and Twitter

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The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.

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Is Direct Mail Dying or Dead? Hogwash!

Frogloop

Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my.

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Our EveryAction Hero: Middle East Children's Alliance

EveryAction

Coming from a direct mail background, when I started out at MECA 15 years ago I implemented a direct mail program and got a donation link on our website. People were just beginning to give online so back then most of our funds came in through the mail. For our whole year-end campaign, we have a series of one mailing, one mailing reminder, about 10 emails, and, of course, requests to major donors.

Tips for Using the Web, E-mail and Social Networking to Net Wired Wealthy Donors : By Abny Santicola : FundRaising Success

AFP Blog

Tips for Using the Web, E-mail and Social Networking to Net Wired Wealthy Donors : By Abny Santicola : FundRaising Success: "In the session 'Taking Leadership Online: What's Hype and What Works in Online Fundraising' at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June, presenters Nancy Haitch, deputy vice president

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well!

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Wild Apricot Blog : Email-to-Snail-Mail Online Postal Services

Wild Apricot

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Extending Drupal Beyond E-mail Authentication (Part 1)

Beaconfire Wire

Disable mail field description (it was no longer applicable to the registration logic). form['#submit'] : array($form['#submit']); $form['#submit'][] = 'bf_registration_form_register_submit'; // Make mail field not required. form['account']['mail']['#required'] = FALSE; // Change email and telephone fields to HTML5 types (this requires the entity module). array_unshift($form['#validate'],'bf_registration_form_register_validate'); // Remove description from mail field.