NonProfit PRO

OCTOBER 1, 2024

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

Mail 264

Mail Storytelling Nonprofit Campaign 264

NonProfit PRO

APRIL 13, 2022

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

Mail 287

Mail Nonprofit Donation Video 287

NonProfit PRO

OCTOBER 13, 2022

One of the most effective methods of marketing for nonprofits is direct mail. . Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign.

Mail 275

Mail Nonprofit Method Campaign 275

NonProfit PRO

JULY 10, 2023

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

Mail 299

Mail Rate Tips Campaign 299

NonProfit PRO

JUNE 15, 2023

Here are four ways to optimize QR codes in direct mail. When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience.

Mail 287

Mail Donor Experiment Nonprofit 287

NonProfit PRO

AUGUST 19, 2024

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

Mail 263

Mail Channel Nonprofit Effective 263

NonProfit PRO

OCTOBER 25, 2022

Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.

Mail 263

Mail Fundraising Discussion Donor 263

NonProfit PRO

JUNE 28, 2022

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

Mail 288

Mail email Channel Donor 288

NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

Mail 288

Mail Fundraising Campaign Program 288

Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

Mail 117

Mail Impact Report Donor 117

NonProfit PRO

AUGUST 2, 2022

Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

Mail 264

Mail Fundraising Tips 264

NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

Mail 264

Mail email Donor Nonprofit 264

NonProfit PRO

AUGUST 8, 2023

With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.

Mail 245

Mail Campaign Donation Mind 245

NonProfit PRO

SEPTEMBER 22, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.

Mail 246

Mail Software Nonprofit Campaign 246

NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

Mail 241

Mail Campaign Test Nonprofit 241

NonProfit PRO

APRIL 10, 2025

Personalization is key to direct mail success. Here are six ways nonprofits can take their direct mail personalization to the next level.

Mail 179

Mail Personal Strategy Nonprofit 179

Charity Village

JANUARY 9, 2025

Are you curious about how your direct mail campaigns stack up against the rest of the nonprofit sector? Sign-ups are now open to participate in the 2025 Direct Mail Benchmarks report you know and love. The wait is over!

Mail 111

Mail Benchmark Share Report 111

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

Mail 59

Mail Fundraising Strategy Nonprofit 59

NonProfit PRO

FEBRUARY 1, 2024

Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter. What is a fundraiser to believe?

Mail 290

Mail Donation Fundraising 290

NonProfit PRO

FEBRUARY 7, 2025

Lets explore how nonprofits can leverage timing to optimize their direct mail efforts and connect with donors in meaningful ways.

Mail 147

Mail Time Effective Donor 147

Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

Mail 148

Mail Tips Fundraising Practice 148

NonProfit PRO

APRIL 19, 2024

Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.

Personal 241

Personal Mail Product Technology 241

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

Fundraising 321

Fundraising Mail Donor Database 321

DonorPerfect

NOVEMBER 21, 2024

In today’s digital age, direct mail campaigns remain a powerful tool for nonprofits to connect with donors and drive contributions, especially during critical periods like year-end fundraising. Do you wonder how your fundraising letters actually perform?

Mail 52

Mail Track Fundraising Campaign 52

NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

Donor 246

Donor Mail Organization Open 246

NonProfit PRO

AUGUST 5, 2024

Here are five tips for acquiring donors through direct mail campaigns. Donor acquisition is a major challenge for nonprofits this year.

Donor 293

Donor Program Mail Build 293

NonProfit PRO

OCTOBER 10, 2023

The United States Postal Service filed notice with the Postal Regulatory Commission of mailing services price changes to take effect Jan. The proposed adjustments, approved by the governors of the Postal Service, would raise mailing services product prices approximately 2%.

Proposal 284

Proposal Service United States Mail 284

NonProfit PRO

APRIL 15, 2024

Postal Service proposed mailing services price changes, including a five-cent bump in the cost of a First-Class Mail Forever stamp.

Service 278

Service Mail Proposal Classes 278

NonProfit PRO

JANUARY 6, 2023

Add a teaser to the outer envelope of your direct mail appeal. The debate has been raging for decades. Which is better?

Mail 305

Mail Fundraising 305

Nonprofit Tech for Good

FEBRUARY 15, 2025

Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. Communication Preferences 33% of online donors say that email is the communication method most likely to inspire them to make a donation.

Communication 287

Communication Donor Online Giving 287

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

Problem 117

Problem Fundraising Mail Gift 117

Nonprofit Tech for Good

FEBRUARY 2, 2025

If you discover QR code mailers outperform posters, double down on direct mail postcards. Learn when and where QR codes are scanned, then use the information to adjust your placement strategy. Evaluate which materials generate the most engagement. Use data to tailor follow-up messaging, enhancing the connection with your supporters.

Strategy 288

Strategy Nonprofit Fundraising Volunteer 288

NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

Strategy 312

Strategy Fundraising Mail Campaign 312

sgEngage

NOVEMBER 13, 2024

Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic. Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

Campaign 340

Campaign Fundraising Tips Mail 340

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

Giving 298

Giving Mail Gift Nonprofit 298

Mashable Tech

APRIL 3, 2025

It's not super exciting, but there is a helpful Mail app feature for people who don't like change. It's easier to revert back to the old Mail interface With the iOS 18.5 There's also a quick way to turn on or off Mail categorization. Apple released the first beta of iOS 18.5 on Wednesday. As expected, not much is new.

Mail 112

Mail Info Software Awareness 112