Does Direct Mail Work for Nonprofits?

NonProfit PRO

At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits. Direct Mail

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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Copywriting Direct Mail E-mail direct mail Email WritingEach is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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What actually happened: Apple Mail Privacy Protection


About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. That’s the “Privacy” part of Mail Privacy Protection.). Read time: 8 minutes.

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How to Drive More Nonprofit Direct Mail Response

NonProfit PRO

So how can you transform your direct mail to include a video? Direct Mail VideoObviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. Direct Mail Inserts.

American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding

NonProfit PRO

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity. Direct Mail Video

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. This sample e-mail is based on several very successful year-end e-mails I have used for real-world organizations in the past, but the names and identifying information have all been changed. The non-profit has a large donor file and e-mail list.

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Getting Forward to Normal: What Ketchup Packets, Yeast and Nonprofit Mail Pieces Have in Common

NonProfit PRO

Direct MailDuring the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.

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Why You Should Still Include Direct Mail in Your Donor Engagement Strategy and How to Make Your Efforts More Personal


While you should continue to send online appeals and meet them where they’re at online, you might want to consider reaching out to them in a more traditional way: direct mail. However, receiving an unexpected letter in the mail can offer a completely different experience.

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Raising More With Direct Mail Fundraising: A Guide

One Cause

While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. With our guide, you’ll walk away with all the knowledge you need to launch your direct mail campaign.

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The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .

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Direct Mail Is Here to Stay (and How)


In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

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Direct Mail in a Multi-Channel Fundraising Strategy


This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail. But why direct mail?

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How to Use Mail Merge to Create Custom Membership Cards

Wild Apricot

Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members?

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How Automation Can Clean Your Mailing List for You


The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list.

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Building Donor Relationships With Direct Mail In A Digital World


There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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10 Tips for Direct Mail Fundraising Success in the Time of COVID-19 and Beyond

Wild Apricot

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success

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Millennials and Direct Mail Campaigns: A Crash Course


direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . Direct Mail and Digital Marketing.

Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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Why Nonprofits Need to Stop Turning Their Direct Mail Appeal Into an Email Appeal

Media Cause

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .

20 Best Free Fake Email Generators For Temp Mail Address

Find the free stuff

The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on Do you want to stay anonymous on the internet and provide your email address with maximum security against spam?

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4 Ways to Use Direct Mail to Promote Your Charity Auction


This post was contributed by GivingMail. Guest Blog

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Be a Smart Small Fundraiser

NonProfit PRO

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s. Direct Mail Direct Response E-mail

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4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Connection Cafe

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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GreenDimes: Stops Junk Mail.

Beneblog: Technology Meets Society

One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.

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Tips For Integrating Direct Mail and Online Strategies

Wild Apricot

Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.

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10 Minute Mail Alternatives 2019: Free Temporary Email Address

Find the free stuff

The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on.

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E-mail Marketing with CRM: A Key to Successful Sales

Find the free stuff

E-mail marketing is constantly changing and evolving, as do all modern marketing practices. The post E-mail Marketing with CRM: A Key to Successful Sales appeared first on Marketing and business trends and technologies are developing fast. No wonder it’s changing – nowadays people aren’t just as easily thrilled as before, so to make your subscribers feel that dopamine surge at the sight of your emails is getting harder and harder.

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What’s in My Mailbox | Random Thoughts on EOY Direct Mail

Pamela Grow

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year….

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How to Save on Postage When Rates Increase in July

NonProfit PRO

It’s not all bad news since direct mail is still very effective and driving response. Direct Mail PostalUSPS postage rates are set to increase on July 10, 2022. This is a large increase. We just have to get more creative to save on postage.

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Taking Doctors’ Day Beyond the Direct Mail Appeal

Connection Cafe

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. If you’re going to try something new, now is the time!

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Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

E-mailWhen creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts.

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Mailed out | Beaconfire Wire

Allegiance Group

He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so.

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How Can QR Codes Help You Generate More Donors?

NonProfit PRO

Direct Mail Monthly GivingHave you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.

112 Tips to Raise More Money by Mail


Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package.

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Promoting Virtual Events with Direct Mail: A Quick Guide

Web Courseworks Associations

For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform.

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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. E-mail

Sturm und Drang – Ode to Saturday Mail Delivery

Connection Cafe

While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service

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Extending Drupal Beyond E-mail Authentication (Part 1)

Allegiance Group

Disable mail field description (it was no longer applicable to the registration logic). form['#submit'] : array($form['#submit']); $form['#submit'][] = 'bf_registration_form_register_submit'; // Make mail field not required. form['account']['mail']['#required'] = FALSE; // Change email and telephone fields to HTML5 types (this requires the entity module). array_unshift($form['#validate'],'bf_registration_form_register_validate'); // Remove description from mail field.

Take Charge of Your Mailings with Pitney Bowes

Tech Soup Blog

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces.

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