article thumbnail

The Case for Direct Mail in the Digital Age

NonProfit PRO

As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

Mail 295
article thumbnail

4 Direct Mail Pitfalls Your Nonprofit Should Avoid

NonProfit PRO

Direct mail is effective, but your efforts could fall flat with one misstep. Here are four potential direct mail pitfalls to avoid in your next direct mail campaign.

Mail 274
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct Mail Personalization Pays Off

NonProfit PRO

As a nonprofit, every penny spent on direct mail needs to be accounted for. That simple thing is direct mail personalization. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it.

Mail 283
article thumbnail

Top 5 Ways to Personalize Nonprofit Direct Mail

NonProfit PRO

With direct mail, we can create individually personalized pieces that interest each recipient. Here are the top five personalization options.

Mail 267
article thumbnail

No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

Mail 263
article thumbnail

How to Find Direct Mail Savings After Postal Rate Hike

NonProfit PRO

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

Mail 290
article thumbnail

2 Ways to Increase Nonprofit Direct Mail Response

NonProfit PRO

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.

Mail 302