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Direct Mail Personalization Pays Off

NonProfit PRO

As a nonprofit, every penny spent on direct mail needs to be accounted for. That simple thing is direct mail personalization. Direct Mail Personalization direct mail direct mail personalization

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The Secrets of Direct Mail for Nonprofits

NonProfit PRO

One of the most effective methods of marketing for nonprofits is direct mail. . Direct Mail Personalization Postal direct mail direct mail personalization nonprofit direct mailFundraising is the biggest challenge nonprofit organizations face.

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2 Ways to Increase Nonprofit Direct Mail Response

NonProfit PRO

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Copywriting Direct Mail direct mail Direct-Mail Response

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Postalytics Launches First Nonprofit Direct Mail Automation Software

NonProfit PRO

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S.

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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Direct Mail Retention Software/Technology direct mail Inflation

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Does Direct Mail Work for Nonprofits?

NonProfit PRO

At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits. Direct Mail

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Direct Mail Fundraising During the Great Paper Shortage

NonProfit PRO

Direct mail is a vital component to fundraising. Direct Mail Paper direct mail paper shortageHowever, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

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How to Drive More Nonprofit Direct Mail Response

NonProfit PRO

So how can you transform your direct mail to include a video? Direct Mail VideoObviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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Solicitation Mailing

Bloomerang

The post Solicitation Mailing appeared first on Bloomerang

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. This sample e-mail is based on several very successful year-end e-mails I have used for real-world organizations in the past, but the names and identifying information have all been changed. The non-profit has a large donor file and e-mail list.

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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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Getting Forward to Normal: What Ketchup Packets, Yeast and Nonprofit Mail Pieces Have in Common

NonProfit PRO

Direct MailDuring the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.

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American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding

NonProfit PRO

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity. Direct Mail Video

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Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

NonProfit PRO

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. E-mail MobileOn Sept.

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Bloomerang – Buy Now Pay Later – Direct Mail

Bloomerang

The post Bloomerang – Buy Now Pay Later – Direct Mail appeared first on Bloomerang

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. That’s the “Privacy” part of Mail Privacy Protection.). Read time: 8 minutes.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment?

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How to Manage and Leverage Multiple Donor Mailing Addresses

DonorPerfect

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. may seem like a rather simple process, but there is quite a bit of thought involved for them to be effective.

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How to Use Mail Merge to Create Custom Membership Cards

Wild Apricot

Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members?

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The Envelope Teaser: Should You Use One in Your Next Fundraising Appeal?

NonProfit PRO

Add a teaser to the outer envelope of your direct mail appeal. Copywriting Direct Mail direct mail Envelope Envelope teaser TeaserThe debate has been raging for decades. Or don’t. Which is better?

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Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Informed Delivery: A Year-End Fundraising Strategy You May Have Overlooked

NonProfit PRO

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. Annual Campaigns Direct Mail direct mail Informed Delivery Strategy Year-End

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Why You Should Still Include Direct Mail in Your Donor Engagement Strategy and How to Make Your Efforts More Personal

Bloomerang

While you should continue to send online appeals and meet them where they’re at online, you might want to consider reaching out to them in a more traditional way: direct mail. However, receiving an unexpected letter in the mail can offer a completely different experience.

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Raising More With Direct Mail Fundraising: A Guide

One Cause

While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. With our guide, you’ll walk away with all the knowledge you need to launch your direct mail campaign.

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Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. Direct Mail Inserts.

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The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail. But why direct mail?

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10 Tips for Direct Mail Fundraising Success in the Time of COVID-19 and Beyond

Wild Apricot

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success

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Be a Smart Small Fundraiser

NonProfit PRO

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s. Direct Mail Direct Response E-mail

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How Automation Can Clean Your Mailing List for You

Elevation

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Direct Mail Donor Relationship Management E-mail Donor communications Donor engagement Nonprofit storytelling StorytellingStorytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization.

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What I Learned From 30 Years in Sustainer Giving

NonProfit PRO

Collections/Payment Processing Direct Mail Recurring Donations direct mail Recurring donations Sustainer GivingSince 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail).

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.

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Book Review: Creative Deviations

NonProfit PRO

It’s finally here: a new handbook on direct mail called "Creative Deviations." Direct Mail Fundraiser Education Book Review Creative Deviations direct mail John LeppIt’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”.

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Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . Direct Mail and Digital Marketing.

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13 Tips for Optimizing Digital Donations

NonProfit PRO

E-mail Online Fundraising Social Media digital donations Online donations Online fundraisingIf you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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