Take your last newsletter (print or online), your latest Facebook posts, your direct mail or eAppeal, and even your receipt and thank you letter. Nonprofit Fundraising direct mail donor communications donor retention Online Fundraising Online marketing The Fundraising Paradox MORE
One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in. MORE
Direct Mail Metrics Mobile Online Fundraising TrendsPeople donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. MORE
Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. MORE
Are you spending enough time with your management team, your employees and your customers and at industry events so you don't become the next Blockbuster, Borders, CDs or Mail? MORE
Analytics Annual Fund Data Mining & Modeling Direct Mail Fundraising Major Gifts Planned Giving Sustained Giving donor segmentation faith-based giving score healthcare hospice When it comes to fundraising, having the right information about your donors is critical. MORE
Annual Fund Direct Mail end of year fundraising Social MediaAccording to Network for Good’s research, 33% of all donations are given in December. Here are three things you can do now to end the year strong. MORE
Direct mail is not dead …but it is going through a mid-life crisis. However, mail is still a powerful tool in any communicator’s toolbox…if you use it to surprise and delight. MORE
Snail Mail Still Works for Thank You Letters : Do you send a thank you letter by mail after receiving a donation online? Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online donation system, whichever one you use. npOnline NPThankYouLetters MORE
Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to? Email isn't postal direct mail. To show anything to the recipient, the email software program (Yahoo Mail, Outlook, Hotmail, Gmail, etc.) MORE
With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart. MORE
Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. MORE
Nonprofits are planning on sending more email and direct Mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals. MORE
If you remember nothing else from reading this post, remember this: It’s the … Annual Fund Direct Mail Fundraising #nptech end of year fundraising fundraising Online Fundraising writing for fundraising MORE
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. What other questions do you have about direct mail appeals? MORE
Don’t abandon direct mail. Nonprofit Fundraising direct mail fundraising ideas fundraising tips millennials storytellingI remember the meeting well. We were very concerned. How are we going to motivate the next generation to support our nonprofit cause? It is a very large generation and it isn’t showing the same kind of philanthropic behavior as its parents’ and grandparents’ generations. MORE
See Dick microfinance - The Globe and Mail: "An associated website, onehen.org, is a virtual marketplace for easy-to-understand microfinancing. Participants play interactive games that earn them beads, which they 'lend' to various Third World entrepreneurs, whose stories are also featured MORE
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail. 53% said they still respond to mail by using the mail. MORE
New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces. MORE
While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service MORE
I think I’m getting old. I LOVE these “history of” infographics, can’t help myself. This one’s h/t Wyzowl via Instiller. ———-. photo credit ). Cool Infographic Friday MORE
A direct mail asset can be awesome for building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is another matter). With e-mail, someone has to enter their name and e-mail into a form, and grant access into their inbox. MORE
Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all. MORE
Want to learn more about personalizing your text messages using mail merge? We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.&# But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information. MORE
Direct Mail direct mail direct mail fundraising end of year fundraising fundraising appealsNo matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work. MORE
Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. MORE
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. MORE
On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1. MORE
It's hard to get companies to stop sending junk mail and catalogs, but it is a colossal waste of paper. Getting rid of junk mail is worthwhile not only for sanity. Francisco-based nonprofit, Forest Ethics , more than 100 billion pieces of junk mail are delivered in the U.S. each year, which is roughly one-third of all the mail delivered in the. An estimated 44% of that junk mail is thrown away unopened. completely stop your paper-based direct mailings. MORE
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. MORE
E-mail email delivery Communications Laura Packard. Partner. PowerThru Consulting. Are your emails reaching your supporters? You might be surprised…. I work with a wide variety of nonprofits around the country. They all tend to have one thing in common, though: organizations are having a harder and harder time reaching their supporters'' inboxes. MORE
on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. There are not just pure “online donors” and “direct mail” donors – there are donors who choose to mix it up. MORE
Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications MORE
Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action. MORE
Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. Keep e-mails short. Never send e-mail when you're angry. MORE
Thousands ‘like’ idea Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week. MORE
Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email). The key change from web to social media and mail to mobile tools is the individual level of connection this technology allows. Image courtesy of Rensec IT Consulting. MORE
Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. MORE
Advocacy bitcoin change journal crowdfunding E-mail Fundraising International Leadership mobile Mobile overhead Strategy sustainability Fundraising The 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising. MORE
Analytics Data Hygiene direct mail direct mail fundraising When I was in college, I decided to prolong my time by staying put the summer between my junior and senior year with a group of friends. MORE
free-webinars scheduled-e-mail-blasts march newsletterFind out what to expect in our 1st major release of 2017 and sign up for free expert webinars in February and March. MORE
Make no mistake, multi-channel, integrated marketing efforts – the coordination of online, direct mail, telephone, print, social media , tv – produce on average twice the net income and far higher retention rates than the old channel-by-channel approach. MORE
Mail Related Topics NonProfit Hub
JUNE 20, 2016
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. What other questions do you have about direct mail appeals?
Connection Cafe
APRIL 11, 2011
On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.
Connection Cafe
FEBRUARY 11, 2011
With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.
SocialFish
APRIL 17, 2015
I think I’m getting old. I LOVE these “history of” infographics, can’t help myself. This one’s h/t Wyzowl via Instiller. ———-. photo credit ). Cool Infographic Friday
Wild Apricot Blog
MAY 28, 2012
Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications
AFP Blog
AUGUST 25, 2011
Snail Mail Still Works for Thank You Letters : Do you send a thank you letter by mail after receiving a donation online? Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online donation system, whichever one you use. npOnline NPThankYouLetters
Eric Jacobsen Blog
JUNE 9, 2014
Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. Try these techniques: Turn off all visual and sound alerts that announce new e-mail.
Eric Jacobsen Blog
FEBRUARY 9, 2012
Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work.
BoardAssist
DECEMBER 15, 2014
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail.
Connection Cafe
JUNE 30, 2017
Make no mistake, multi-channel, integrated marketing efforts – the coordination of online, direct mail, telephone, print, social media , tv – produce on average twice the net income and far higher retention rates than the old channel-by-channel approach.
Eric Jacobsen Blog
AUGUST 27, 2012
Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work.
John Haydon
AUGUST 22, 2012
A direct mail asset can be awesome for building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is another matter). With e-mail, someone has to enter their name and e-mail into a form, and grant access into their inbox.
Connection Cafe
FEBRUARY 23, 2016
Take your last newsletter (print or online), your latest Facebook posts, your direct mail or eAppeal, and even your receipt and thank you letter. Nonprofit Fundraising direct mail donor communications donor retention Online Fundraising Online marketing The Fundraising Paradox
Connection Cafe
NOVEMBER 19, 2015
Direct mail is not dead …but it is going through a mid-life crisis. However, mail is still a powerful tool in any communicator’s toolbox…if you use it to surprise and delight.
NetWits
JUNE 13, 2011
on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. There are not just pure “online donors” and “direct mail” donors – there are donors who choose to mix it up.
Eric Jacobsen Blog
APRIL 23, 2011
Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work.
NetWits
AUGUST 8, 2012
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.
Mobile Commons
JULY 26, 2010
Want to learn more about personalizing your text messages using mail merge? We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.&# But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information.
Connection Cafe
NOVEMBER 29, 2012
If you remember nothing else from reading this post, remember this: It’s the … Annual Fund Direct Mail Fundraising #nptech end of year fundraising fundraising Online Fundraising writing for fundraising
Connection Cafe
JUNE 28, 2013
Analytics Data Hygiene direct mail direct mail fundraising When I was in college, I decided to prolong my time by staying put the summer between my junior and senior year with a group of friends.
John Haydon
JUNE 28, 2013
Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action.
Connection Cafe
JUNE 17, 2015
Don’t abandon direct mail. Nonprofit Fundraising direct mail fundraising ideas fundraising tips millennials storytellingI remember the meeting well. We were very concerned. How are we going to motivate the next generation to support our nonprofit cause? It is a very large generation and it isn’t showing the same kind of philanthropic behavior as its parents’ and grandparents’ generations.
Tech Soup Blog
MARCH 20, 2012
It's hard to get companies to stop sending junk mail and catalogs, but it is a colossal waste of paper. Getting rid of junk mail is worthwhile not only for sanity. Francisco-based nonprofit, Forest Ethics , more than 100 billion pieces of junk mail are delivered in the U.S. each year, which is roughly one-third of all the mail delivered in the. An estimated 44% of that junk mail is thrown away unopened. completely stop your paper-based direct mailings.
John Haydon
JANUARY 9, 2015
Nonprofits are planning on sending more email and direct Mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.
TechImpact
SEPTEMBER 9, 2013
Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email). The key change from web to social media and mail to mobile tools is the individual level of connection this technology allows. Image courtesy of Rensec IT Consulting.
Connection Cafe
DECEMBER 31, 2012
Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.
Eric Jacobsen Blog
AUGUST 21, 2011
Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. Keep e-mails short. Never send e-mail when you're angry.
Tech Soup Blog
DECEMBER 19, 2011
New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces.
Connection Cafe
OCTOBER 2, 2012
Annual Fund Direct Mail end of year fundraising Social MediaAccording to Network for Good’s research, 33% of all donations are given in December. Here are three things you can do now to end the year strong.
Beneblog: Technology Meets Society
DECEMBER 24, 2007
One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.
AFP Blog
MAY 4, 2012
Thousands ‘like’ idea Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week.
NTEN
JUNE 23, 2014
Advocacy bitcoin change journal crowdfunding E-mail Fundraising International Leadership mobile Mobile overhead Strategy sustainability Fundraising The 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising.
Eric Jacobsen Blog
JULY 7, 2011
Are you spending enough time with your management team, your employees and your customers and at industry events so you don't become the next Blockbuster, Borders, CDs or Mail?
Connection Cafe
DECEMBER 9, 2013
Analytics Annual Fund Data Mining & Modeling Direct Mail Fundraising Major Gifts Planned Giving Sustained Giving donor segmentation faith-based giving score healthcare hospice When it comes to fundraising, having the right information about your donors is critical.
Wild Apricot Blog
FEBRUARY 27, 2017
free-webinars scheduled-e-mail-blasts march newsletterFind out what to expect in our 1st major release of 2017 and sign up for free expert webinars in February and March.
NTEN
JANUARY 20, 2015
E-mail email delivery Communications Laura Packard. Partner. PowerThru Consulting. Are your emails reaching your supporters? You might be surprised…. I work with a wide variety of nonprofits around the country. They all tend to have one thing in common, though: organizations are having a harder and harder time reaching their supporters'' inboxes.
Frogloop
DECEMBER 14, 2012
Direct Mail Metrics Mobile Online Fundraising TrendsPeople donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits.
AFP Blog
JUNE 22, 2009
See Dick microfinance - The Globe and Mail: "An associated website, onehen.org, is a virtual marketplace for easy-to-understand microfinancing. Participants play interactive games that earn them beads, which they 'lend' to various Third World entrepreneurs, whose stories are also featured
NTEN
OCTOBER 15, 2010
Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to? Email isn't postal direct mail. To show anything to the recipient, the email software program (Yahoo Mail, Outlook, Hotmail, Gmail, etc.)
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