The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .

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Direct Mail in a Multi-Channel Fundraising Strategy


This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail. But why direct mail?

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. This sample e-mail is based on several very successful year-end e-mails I have used for real-world organizations in the past, but the names and identifying information have all been changed. The non-profit has a large donor file and e-mail list.

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Building Donor Relationships With Direct Mail In A Digital World


There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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How to Use Mail Merge to Create Custom Membership Cards

Wild Apricot

Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members?

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Direct Mail Is Here to Stay (and How)


In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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10 Tips for Direct Mail Fundraising Success in the Time of COVID-19 and Beyond

Wild Apricot

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success

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Millennials and Direct Mail Campaigns: A Crash Course


direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . Direct Mail and Digital Marketing.

20 Best Free Fake Email Generators For Temp Mail Address

Find the free stuff

The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on Do you want to stay anonymous on the internet and provide your email address with maximum security against spam?

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4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Connection Cafe

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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4 Ways to Use Direct Mail to Promote Your Charity Auction


This post was contributed by GivingMail. Guest Blog

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What’s in My Mailbox | Random Thoughts on EOY Direct Mail

Pamela Grow

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year….

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.

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GreenDimes: Stops Junk Mail.

Beneblog: Technology Meets Society

One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.

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Tips For Integrating Direct Mail and Online Strategies

Wild Apricot

Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications

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Taking Doctors’ Day Beyond the Direct Mail Appeal

Connection Cafe

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. If you’re going to try something new, now is the time!

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Promoting Virtual Events with Direct Mail: A Quick Guide

Web Courseworks Associations

For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform.

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10 Minute Mail Alternatives 2019: Free Temporary Email Address

Find the free stuff

The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on.

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E-mail Marketing with CRM: A Key to Successful Sales

Find the free stuff

E-mail marketing is constantly changing and evolving, as do all modern marketing practices. The post E-mail Marketing with CRM: A Key to Successful Sales appeared first on Marketing and business trends and technologies are developing fast. No wonder it’s changing – nowadays people aren’t just as easily thrilled as before, so to make your subscribers feel that dopamine surge at the sight of your emails is getting harder and harder.

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Mailed out | Beaconfire Wire

Allegiance Group

He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so.

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112 Tips to Raise More Money by Mail


Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package.

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Sturm und Drang – Ode to Saturday Mail Delivery

Connection Cafe

While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service

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Extending Drupal Beyond E-mail Authentication (Part 1)

Allegiance Group

Disable mail field description (it was no longer applicable to the registration logic). form['#submit'] : array($form['#submit']); $form['#submit'][] = 'bf_registration_form_register_submit'; // Make mail field not required. form['account']['mail']['#required'] = FALSE; // Change email and telephone fields to HTML5 types (this requires the entity module). array_unshift($form['#validate'],'bf_registration_form_register_validate'); // Remove description from mail field.

Top 10 Sites to get Free Samples by mail: No surveys no credit card

Find the free stuff

The post Top 10 Sites to get Free Samples by mail: No surveys no credit card appeared first on There is a magical attraction associated with free stuff. Everyone loves being given things for free, be it gifts or vouchers. The problem is that there aren’t enough free things for everyone and whatever is advertised as free might not be free after all. Take for example, for you to earn a free sample of.

Take Charge of Your Mailings with Pitney Bowes

Tech Soup Blog

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces.

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How to Write a Healthy Direct Mail Appeal

NonProfit Hub

Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub. Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.

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How To Manage E-mail To Lessen Daily Interruptions

Eric Jacobson

Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. Check e-mail at designated times during the day.

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List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Your manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list?

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Wild Apricot Blog : Email-to-Snail-Mail Online Postal Services

Wild Apricot

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Extending Drupal Beyond E-mail Authentication (Part 2)

Allegiance Group

This is the second of a two-part technical post. We are examining Drupal architecture and custom code used in a Beaconfire project. See part 1 here. In part 1 we prepared the login and registration forms for our new authentication method. In part 2 we will apply the verification step to allow users to complete their registrations. Step 1: Add a Field to Track Phone Verification. Drupal’s default verification doesn’t modify any data associated with accounts.

How the Web Makes Direct Mail Better

Connection Cafe

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

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The twilight of direct mail? | Beaconfire Wire

Allegiance Group

» The twilight of direct mail? Posted Thursday, July 24th, 2008 at 4:46 pm by John Brian (91 posts) On a recent trip to my mailbox, I was shocked to see a direct mail solicitation from Barack Obama’s campaign. No, I was shocked because I realized that this was the first piece of snail mail I’ve ever received from Obama. It made me think about how small a part direct mail seems to have played in his meteoric fundraising campaign.

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This Fundraising Season, Avoid Mail Purgatory


This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. In mail purgatory. Mail purgatory is that pile that ends up being “I’ll deal with this when I have time.” I’m a fundraiser.

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How To: Track Direct Mail Success on the Cheap


Like most small nonprofits, Friends of Trees doesn't have the budget for elaborate bar-code systems or a chunk of staff time to track the success of its direct mail campaigns. About a year ago, we tracked the success of our mailings by attributing all the contributions we received between the drop dates of two successive mailings to the first mailing in that series. We've received donations more than 5 months after a mailing. Melissa Barber, Friends of Trees.

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How-to: Manage Your E-mail Campaigns (and Be a Good Guest)


Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to? Email isn't postal direct mail. To show anything to the recipient, the email software program (Yahoo Mail, Outlook, Hotmail, Gmail, etc.)

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Is Direct Mail Dying or Dead? Hogwash!


Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my.

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How to Write a Healthy Direct Mail Appeal

NonProfit Hub

Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.

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Direct mail is alive and, well.changing

Connection Cafe

With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.

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Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.


All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail. 53% said they still respond to mail by using the mail.

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Will you let me help you raise money through the mail?

Get Fully Funded

Secrets of Direct Mail Mentoring Course. Give me 4 weeks and I’ll show you how to raise gobs of money through the mail! It’s my “Secrets of Direct Mail Mentoring Course&# and in it you will learn everything you need to know to raise money like the big nonprofits do. I’m a self-proclaimed direct mail geek and proud of it! In this 4-week course, you’ll learn how to: Choose the absolute best time to mail your fundraising letters.

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Daughters of the American Revolution’s Commemorative Scarf Campaign Yields Edge Direct a 2020 Gold MAXI Award

NonProfit PRO

Awards Direct Mail Daughters of the American Revolution Edge DirectIn the spring of the 2019, the historic Banquet Hall at the Daughters of the American Revolution Constitution Center in Washington, D.C., desperately needed renovation to remain a useful and valuable event space.

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Thousands ‘like’ idea ? Anderson Independent Mail

AFP Blog

Thousands ‘like’ idea  Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week.

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