NonProfit PRO

JUNE 28, 2022

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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NonProfit PRO

APRIL 13, 2022

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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NonProfit PRO

JUNE 22, 2021

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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The Fundraising Authority

DECEMBER 5, 2020

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

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NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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NonProfit PRO

JANUARY 25, 2022

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

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Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.

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Mail Fundraising Integration Strategy 72

Charity Village

MAY 25, 2023

Canadian fundraising agency Good Works has released the 2023 Direct Mail Benchmarks Report – the only report of its kind in Canada.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

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Charity Village

FEBRUARY 3, 2023

Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).

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Mail Benchmark Survey Charity 98

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Mail Spam Donation email 103

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Giving Nonprofit Mail Fundraising 273

One Cause

JUNE 14, 2021

While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. Despite its old-fashioned reputation, direct mail open and response rates are generally higher than those for digital. Invest in powerful fundraising software.

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Mail Fundraising Raise Guide 98

Bloomerang

OCTOBER 5, 2022

The post Bloomerang – Buy Now Pay Later – Direct Mail appeared first on Bloomerang.

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Mail 89

DonorPerfect

JANUARY 17, 2023

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.

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Donor Mail Management Fundraising 52

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Wild Apricot

AUGUST 7, 2020

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success.

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Mail Fundraising Tips Time 183

Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Mail Gift Marketing Donor 52

Bloomerang

OCTOBER 18, 2021

While you should continue to send online appeals and meet them where they’re at online, you might want to consider reaching out to them in a more traditional way: direct mail. However, receiving an unexpected letter in the mail can offer a completely different experience. Why you should reach out to your supporters via direct mail.

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Donor Mail Personal Strategy 102

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Fundraising Channel Strategy 65

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Wild Apricot

JULY 10, 2020

Here's how to do it using Microsoft Word's mail merge feature. Need to easily create and print membership cards for your members?

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Mail Create 126

NonProfit PRO

MARCH 16, 2023

Here are three things to consider for the teaser on your next direct mail fundraising appeal. As fundraisers because we want to use curiosity in all kinds of ways to get donors engaged in our appeals and keep them engaged.

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Fundraising Donor Mail Share 254

NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. Direct mail has a slower feedback loop than digital channels.

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Mail Fundraising Channel email 79

NonProfit PRO

MARCH 7, 2023

Postal Service issued Patriotic Block, a new nondenominated, nonprofit stamp intended for business mailings by authorized nonprofit organizations.

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NonProfit PRO

JULY 22, 2021

During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.

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NonProfit PRO

APRIL 12, 2023

In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.

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Elevation

DECEMBER 21, 2021

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task.

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NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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NonProfit PRO

JANUARY 6, 2023

Add a teaser to the outer envelope of your direct mail appeal. The debate has been raging for decades. Which is better?

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Strategy Digital 52

Media Cause

AUGUST 31, 2021

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.

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Pamela Grow

DECEMBER 16, 2020

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. Real and personal: In these mailings from our students, I loved the personal note from Mandy from Intervale Center.

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Mail Nonprofit Bookmarking Fundraising 59

NonProfit PRO

MAY 10, 2023

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

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NonProfit PRO

APRIL 25, 2022

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

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