Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. What other questions do you have about direct mail appeals?

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How the Web Makes Direct Mail Better

Connection Cafe

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

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Direct Mail Is Here to Stay (and How)


In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

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Direct mail is alive and, well.changing

Connection Cafe

With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.

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[Cool Infographic Friday] You’ve Got Mail!


I think I’m getting old. I LOVE these “history of” infographics, can’t help myself. This one’s h/t Wyzowl via Instiller. ———-. photo credit ). Cool Infographic Friday

112 Tips to Raise More Money by Mail


Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail.

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8 Steps to Writing Successful Fundraising Appeals

Connection Cafe

Direct Mail direct mail direct mail fundraising end of year fundraising fundraising appealsNo matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work.

Snail Mail Still Works for Thank You Letters

AFP Blog

Snail Mail Still Works for Thank You Letters : Do you send a thank you letter by mail after receiving a donation online? Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online donation system, whichever one you use. npOnline NPThankYouLetters

How To Manage E-mail To Lessen Daily Interruptions

Eric Jacobsen Blog

Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. Try these techniques: Turn off all visual and sound alerts that announce new e-mail.

How To Make E-mail Communication More Effective

Eric Jacobsen Blog

Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work.

11 Ways To Make E-Mail In The Workplace More Effective

Eric Jacobsen Blog

Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

Make no mistake, multi-channel, integrated marketing efforts – the coordination of online, direct mail, telephone, print, social media , tv – produce on average twice the net income and far higher retention rates than the old channel-by-channel approach.

How to Convert Your Snail Mail List Into Facebook Fans

John Haydon

A direct mail asset can be awesome for building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is another matter). With e-mail, someone has to enter their name and e-mail into a form, and grant access into their inbox.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Take your last newsletter (print or online), your latest Facebook posts, your direct mail or eAppeal, and even your receipt and thank you letter. Nonprofit Fundraising direct mail donor communications donor retention Online Fundraising Online marketing The Fundraising Paradox

Three New Ways to Delight Your Donors

Connection Cafe

Direct mail is not dead …but it is going through a mid-life crisis. However, mail is still a powerful tool in any communicator’s toolbox…if you use it to surprise and delight.

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Channel Surfing: A News Roundup


on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. There are not just pure “online donors” and “direct mail” donors – there are donors who choose to mix it up.

Best Practices E-mail Guidelines For Effective Communication

Eric Jacobsen Blog

Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work.

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The Surprising Truth About Online Donors and Offline Fundraising


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.

Personalize Your Text Messages using Mail Merge

Mobile Commons

Want to learn more about personalizing your text messages using mail merge? We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.&# But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information.

It’s Results that Matter in Fundraising

Connection Cafe

If you remember nothing else from reading this post, remember this: It’s the … Annual Fund Direct Mail Fundraising #nptech end of year fundraising fundraising Online Fundraising writing for fundraising

Data Hygiene: Is a bad address costing your organization?

Connection Cafe

Analytics Data Hygiene direct mail direct mail fundraising When I was in college, I decided to prolong my time by staying put the summer between my junior and senior year with a group of friends.

Four Quick Tips to Boost Online Actions With Direct Mail

John Haydon

Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action.

It’s a New Day for Fundraising. Or Is It?

Connection Cafe

Don’t abandon direct mail. Nonprofit Fundraising direct mail fundraising ideas fundraising tips millennials storytellingI remember the meeting well. We were very concerned. How are we going to motivate the next generation to support our nonprofit cause? It is a very large generation and it isn’t showing the same kind of philanthropic behavior as its parents’ and grandparents’ generations.

Opting Out of Junk Mail and Phone Directories to Save Paper

Tech Soup Blog

It's hard to get companies to stop sending junk mail and catalogs, but it is a colossal waste of paper. Getting rid of junk mail is worthwhile not only for sanity. Francisco-based nonprofit, Forest Ethics , more than 100 billion pieces of junk mail are delivered in the U.S. each year, which is roughly one-third of all the mail delivered in the. An estimated 44% of that junk mail is thrown away unopened. completely stop your paper-based direct mailings.


Nonprofit Communications Trends Report for 2015

John Haydon

Nonprofits are planning on sending more email and direct Mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.

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Technology Challenges Nonprofits Face


Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email). The key change from web to social media and mail to mobile tools is the individual level of connection this technology allows. Image courtesy of Rensec IT Consulting.

The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

My Favorite 2012 Marketing Campaign

Connection Cafe

Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.

How To Use E-mail Effectively In Your Company

Eric Jacobsen Blog

Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. Keep e-mails short. Never send e-mail when you're angry.

Take Charge of Your Mailings with Pitney Bowes

Tech Soup Blog

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces.

Finish the year with a fundraising bang!

Connection Cafe

Annual Fund Direct Mail end of year fundraising Social MediaAccording to Network for Good’s research, 33% of all donations are given in December. Here are three things you can do now to end the year strong.

GreenDimes: Stops Junk Mail.

Beneblog: Technology Meets Society

One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.

Thousands ‘like’ idea ? Anderson Independent Mail

AFP Blog

Thousands ‘like’ idea  Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week.

The 14th issue of NTEN: Change is Out - "Fundraising in the Digital Age"


Advocacy bitcoin change journal crowdfunding E-mail Fundraising International Leadership mobile Mobile overhead Strategy sustainability Fundraising The 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising.

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Will You Be The Next Blockbuster, Borders, CDs or Mail?

Eric Jacobsen Blog

Are you spending enough time with your management team, your employees and your customers and at industry events so you don't become the next Blockbuster, Borders, CDs or Mail?

How Weinstein Hospice Uses Smart Segmentation to Identify Key Donors

Connection Cafe

Analytics Annual Fund Data Mining & Modeling Direct Mail Fundraising Major Gifts Planned Giving Sustained Giving donor segmentation faith-based giving score healthcare hospice When it comes to fundraising, having the right information about your donors is critical.

The Secret Science of Email Deliverability


E-mail email delivery Communications Laura Packard. Partner. PowerThru Consulting. Are your emails reaching your supporters? You might be surprised…. I work with a wide variety of nonprofits around the country. They all tend to have one thing in common, though: organizations are having a harder and harder time reaching their supporters'' inboxes.

February Update: What to Expect in Our First Major Release of 2017

Wild Apricot Blog

free-webinars scheduled-e-mail-blasts march newsletterFind out what to expect in our 1st major release of 2017 and sign up for free expert webinars in February and March.

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Study: More People Donated to Charity in 2012 Than 2011


Direct Mail Metrics Mobile Online Fundraising TrendsPeople donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits.

See Dick microfinance - The Globe and Mail

AFP Blog

See Dick microfinance - The Globe and Mail: "An associated website,, is a virtual marketplace for easy-to-understand microfinancing. Participants play interactive games that earn them beads, which they 'lend' to various Third World entrepreneurs, whose stories are also featured