Expert insights. Personalized for you.
One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in. MORE
He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so. MORE
Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. If you’re going to try something new, now is the time! MORE
Charity Hopes To Net Benefit (from Oxford Mail): "The online operation, launched on Friday, will run alongside traditional sales in the high street - and stores in Wallingford and Thame are the first two in the county to take part MORE
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _. MORE
The post Top 10 Sites to get Free Samples by mail: No surveys no credit card appeared first on PhreeSite.com. There is a magical attraction associated with free stuff. Everyone loves being given things for free, be it gifts or vouchers. The problem is that there aren’t enough free things for everyone and whatever is advertised as free might not be free after all. Take for example, for you to earn a free sample of. MORE
The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on PhreeSite.com. Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on. MORE
Snail Mail Still Works for Thank You Letters : Do you send a thank you letter by mail after receiving a donation online? Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online donation system, whichever one you use. npOnline NPThankYouLetters MORE
With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart. MORE
Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my. MORE
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts. MORE
See Dick microfinance - The Globe and Mail: "An associated website, onehen.org, is a virtual marketplace for easy-to-understand microfinancing. Participants play interactive games that earn them beads, which they 'lend' to various Third World entrepreneurs, whose stories are also featured MORE
Here are some ways that your board can get involved: Easier, introductory lifts: Make a Gift (and Tell Your Friends Why You Did) Write Thank You Notes Make Thank You and Stewardship Calls Be an Advocate for your Nonprofit in the Community Help Mail Out Annual Appeals “Staff” or Entertain Important Prospects at Fundraisers Host Introductory Events for Prospects. Getting development teams and their nonprofit boards to work in alignment can be challenging. MORE
Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success MORE
Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW | Mail Online : A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has caused outcry in Texas. MORE
Company Ban on Friday Internal E-mails Still Working: "Company Ban on Friday Internal E-mails Still Working By Kathy Gurchiek Not sending or responding to internal e-mail may sound like crazy talk, but it’s a concept that continues to work more than a year after PBD Worldwide Fulfillment Services introduced “no e-mail Fridays” in June 2006. MORE
Direct Mail in a Digital World - Resource Center - AFP: "By Jonathon Grapsas(June 8, 2010) It's easy to get caught up in the digital hype. We're now used to hearing terms like click through's and impressions as frequently as response rates and average gifts.Surely there's enough data now to finally forego four page letters and move across completely to the online space. Perhaps it's time to MORE
While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service MORE
A direct mail asset can be awesome for building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is another matter). With e-mail, someone has to enter their name and e-mail into a form, and grant access into their inbox. MORE
Want to learn more about personalizing your text messages using mail merge? We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.&# But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information. MORE
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package. MORE
If they don't have online voter registration, because there are still a handful of states that don't offer it, we help them complete a federal voter registration form and then email them a pdf that includes all the info they need to print off, sign, and mail into their local election officials office. Rock the Vote has been mobilizing the youth vote for almost 30 years. MORE
The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Your manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list? MORE
On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1. MORE
SEPTEMBER 27, 2018
Many organizations have moved away from passive language such as “join our mailing list” or “sign up to receive our newsletter,” and toward active calls such as “take action” or “join the movement.” There’s no secret trick to instantly improving digital engagement for nonprofits. MORE
The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on PhreeSite.com. Do you want to stay anonymous on the internet and provide your email address with maximum security against spam? MORE
Thousands ‘like’ idea Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week. MORE
Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications MORE
Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action. DON’T print all the information about your event in an expensive direct mail piece. In the same way, you can create dissonance with your direct mail piece. How do you integrate direct mail and social? MORE
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub. Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _. MORE
Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. MORE
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. MORE
Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members? MORE
Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. Check e-mail at designated times during the day. MORE
Our CEO, Jed Alpert, spoke to American Express OpenForum about how a mobile campaign can improve your direct mail outreach. Direct mail marketing has been a staple tool for small businesses for decades. But a mobile campaign can achieve many of the same results as Direct Mail – for less money and with more measurable results. While a mobile campaign can serve many of the functions of direct mail, we don’t actually recommend that you replace your outreach. MORE
Giving monthly is popular with people who are recent donors, frequent givers, and multichannel donors (such as those who have already made a gift in the mail). Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. MORE
News1130 - ALL NEWS RADIO: "Some users say e-mail starting to flow after RIM BlackBerry e-mail failureApril 18, 2007 - 6:11 amBy: DAVID FRIENDTORONTO (CP) - BlackBerry users could slowly start to receive a backlog of e-mails this morning as the company tries to return its servers to normal after an outage brought them to a screeching halt.A massive system failure blocked BlackBerry e-mail for. MORE
For this group, make between two and eight solicitations a year, mostly via mail. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. MORE
End of the e-mail era? The Wall Street Journal has declared that e-mail's reign is over. I'm not buying it - National voices - MercedSun-Star.com: "don't know about you, but I'm overwhelmed by e-mail.Yes, I know. It's supposedly being replaced by technologies such as instant messaging, social networking and Twitter MORE
In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns. MORE
E-mail marketing is constantly changing and evolving, as do all modern marketing practices. The post E-mail Marketing with CRM: A Key to Successful Sales appeared first on PhreeSite.com. Marketing and business trends and technologies are developing fast. MORE
With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. You might say ‘impossible’ but I am here to tell you that through the use of data analytics, nonprofit professionals can improve their segmentation strategy, reduce mail, increase return on investment and improve relations with donors. Many nonprofits use the RFM selection strategy in order to identify whom to mail for a certain appeal. MORE
Mail Related Topics Connection Cafe
JANUARY 19, 2021
Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. If you’re going to try something new, now is the time!
NonProfit Hub
JANUARY 5, 2021
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.
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EveryAction
FEBRUARY 5, 2018
In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.
Wild Apricot
AUGUST 7, 2020
Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success
Wild Apricot
JULY 10, 2020
Here's how to do it using Microsoft Word's mail merge feature Need to easily create and print membership cards for your members?
Connection Cafe
FEBRUARY 12, 2013
While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service
Find the free stuff
OCTOBER 8, 2020
The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on PhreeSite.com. Do you want to stay anonymous on the internet and provide your email address with maximum security against spam?
Connection Cafe
APRIL 11, 2011
On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Below is the first in a series of posts we'll be running here on Connection Cafe to help make your direct mail efforts more effective. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.
AFP Blog
MAY 4, 2012
Thousands ‘like’ idea Anderson Independent Mail : hat compulsion to communicate, check in and comment was good news for organ donation registries around the country, as many reported new donors signing up in record numbers via the new Facebook feature we told you about earlier this week.
Beneblog: Technology Meets Society
DECEMBER 24, 2007
One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.
AFP Blog
AUGUST 25, 2011
Snail Mail Still Works for Thank You Letters : Do you send a thank you letter by mail after receiving a donation online? Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online donation system, whichever one you use. npOnline NPThankYouLetters
Find the free stuff
JULY 31, 2018
E-mail marketing is constantly changing and evolving, as do all modern marketing practices. The post E-mail Marketing with CRM: A Key to Successful Sales appeared first on PhreeSite.com. Marketing and business trends and technologies are developing fast.
Connection Cafe
FEBRUARY 11, 2011
With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.
Wild Apricot
MAY 28, 2012
Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies. direct mail online strategy Non-profit Communications
Connection Cafe
APRIL 12, 2011
With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. You might say ‘impossible’ but I am here to tell you that through the use of data analytics, nonprofit professionals can improve their segmentation strategy, reduce mail, increase return on investment and improve relations with donors. Many nonprofits use the RFM selection strategy in order to identify whom to mail for a certain appeal.
Find the free stuff
JANUARY 31, 2019
The post 10 Minute Mail Alternatives 2019: Free Temporary Email Address appeared first on PhreeSite.com. Almost every day there are probably thousands of websites being developed for millions of users globally, for a myriad of purposes depending on what exactly a particular website is intended for. Most websites nowadays are fond of asking for a user email address, whether you want to simply read an article, or even commenting on.
AFP Blog
JUNE 22, 2009
See Dick microfinance - The Globe and Mail: "An associated website, onehen.org, is a virtual marketplace for easy-to-understand microfinancing. Participants play interactive games that earn them beads, which they 'lend' to various Third World entrepreneurs, whose stories are also featured
John Haydon
JUNE 28, 2013
Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action. DON’T print all the information about your event in an expensive direct mail piece. In the same way, you can create dissonance with your direct mail piece. How do you integrate direct mail and social?
NonProfit Hub
AUGUST 17, 2015
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub. Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.
NonProfit Hub
JUNE 15, 2015
The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Your manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list?
EveryAction
SEPTEMBER 21, 2018
For this group, make between two and eight solicitations a year, mostly via mail. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming.
AFP Blog
MARCH 13, 2012
Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW | Mail Online : A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has caused outcry in Texas.
AFP Blog
JUNE 11, 2010
Direct Mail in a Digital World - Resource Center - AFP: "By Jonathon Grapsas(June 8, 2010) It's easy to get caught up in the digital hype. We're now used to hearing terms like click through's and impressions as frequently as response rates and average gifts.Surely there's enough data now to finally forego four page letters and move across completely to the online space. Perhaps it's time to
John Haydon
AUGUST 22, 2012
A direct mail asset can be awesome for building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is another matter). With e-mail, someone has to enter their name and e-mail into a form, and grant access into their inbox.
BoardAssist
DECEMBER 15, 2014
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package.
EveryAction
SEPTEMBER 27, 2018
Many organizations have moved away from passive language such as “join our mailing list” or “sign up to receive our newsletter,” and toward active calls such as “take action” or “join the movement.” There’s no secret trick to instantly improving digital engagement for nonprofits.
Find the free stuff
NOVEMBER 2, 2018
The post Top 10 Sites to get Free Samples by mail: No surveys no credit card appeared first on PhreeSite.com. There is a magical attraction associated with free stuff. Everyone loves being given things for free, be it gifts or vouchers. The problem is that there aren’t enough free things for everyone and whatever is advertised as free might not be free after all. Take for example, for you to earn a free sample of.
EveryAction
SEPTEMBER 26, 2018
Here are some ways that your board can get involved: Easier, introductory lifts: Make a Gift (and Tell Your Friends Why You Did) Write Thank You Notes Make Thank You and Stewardship Calls Be an Advocate for your Nonprofit in the Community Help Mail Out Annual Appeals “Staff” or Entertain Important Prospects at Fundraisers Host Introductory Events for Prospects. Getting development teams and their nonprofit boards to work in alignment can be challenging.
Mobile Commons
JULY 26, 2010
Want to learn more about personalizing your text messages using mail merge? We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.&# But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information.
AFP Blog
AUGUST 17, 2007
Company Ban on Friday Internal E-mails Still Working: "Company Ban on Friday Internal E-mails Still Working By Kathy Gurchiek Not sending or responding to internal e-mail may sound like crazy talk, but it’s a concept that continues to work more than a year after PBD Worldwide Fulfillment Services introduced “no e-mail Fridays” in June 2006.
AFP Blog
APRIL 18, 2007
News1130 - ALL NEWS RADIO: "Some users say e-mail starting to flow after RIM BlackBerry e-mail failureApril 18, 2007 - 6:11 amBy: DAVID FRIENDTORONTO (CP) - BlackBerry users could slowly start to receive a backlog of e-mails this morning as the company tries to return its servers to normal after an outage brought them to a screeching halt.A massive system failure blocked BlackBerry e-mail for.
AFP Blog
SEPTEMBER 17, 2007
Charity Hopes To Net Benefit (from Oxford Mail): "The online operation, launched on Friday, will run alongside traditional sales in the high street - and stores in Wallingford and Thame are the first two in the county to take part
Eric Jacobson
JUNE 9, 2014
Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Try these techniques: Turn off all visual and sound alerts that announce new e-mail. Check e-mail at designated times during the day.
EveryAction
DECEMBER 18, 2018
If they don't have online voter registration, because there are still a handful of states that don't offer it, we help them complete a federal voter registration form and then email them a pdf that includes all the info they need to print off, sign, and mail into their local election officials office. Rock the Vote has been mobilizing the youth vote for almost 30 years.
NonProfit Hub
AUGUST 17, 2015
Proposed: I am NOT writing direct mail to tell “a” story. ” For the full article, visit Ahern Donor Communications >> The post How to Write a Healthy Direct Mail Appeal appeared first on Nonprofit Hub Tom Ahern is a guest contributor for Nonprofit Hub. This article was originally published on his Ahern Donor Communications blog. Tom is considered a top authority on how to increase revenue through donor communications around the world. _.
Mobile Commons
AUGUST 24, 2012
Our CEO, Jed Alpert, spoke to American Express OpenForum about how a mobile campaign can improve your direct mail outreach. Direct mail marketing has been a staple tool for small businesses for decades. But a mobile campaign can achieve many of the same results as Direct Mail – for less money and with more measurable results. While a mobile campaign can serve many of the functions of direct mail, we don’t actually recommend that you replace your outreach.
Beaconfire Wire
NOVEMBER 12, 2007
He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent. I get direct mail from campaigns and it goes straight into the shredder and recycling bin. [.] Obviously, if it’s cost-effective to send direct mail to your online donors, many NPOs are going to do so.
AFP Blog
NOVEMBER 19, 2009
End of the e-mail era? The Wall Street Journal has declared that e-mail's reign is over. I'm not buying it - National voices - MercedSun-Star.com: "don't know about you, but I'm overwhelmed by e-mail.Yes, I know. It's supposedly being replaced by technologies such as instant messaging, social networking and Twitter
EveryAction
NOVEMBER 6, 2018
Giving monthly is popular with people who are recent donors, frequent givers, and multichannel donors (such as those who have already made a gift in the mail). Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.
Frogloop
MAY 31, 2009
Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my.
EveryAction
JANUARY 14, 2019
Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.
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