One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. Great donor service.

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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Trending Sources

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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Donor Engagement: Teaching an Old Dog New Tricks

Connection Cafe

This is the overall state of donor engagement these days among many social good organizations. It looks at the consideration process that the donor goes through and tries to consider how to engage rather than solicit. Nonprofit Fundraising donor cultivation Donor Engagement

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The State of Nonprofit Donor Retention (And What To Do About It)

The Science Behind Engaging your Supporters

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Start with a donor stewardship program.

Your 4-Step Recipe for Donor Prospecting Success

Connection Cafe

Here are the four most effective ways prospect researchers can contribute more donors and dollars: 1. Make more accurate gift capacity estimates. Gift capacity is a sensitive subject—you can’t work with major donors without having a few missed estimates.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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Donor Data Management Dictionary

3rd Sector Labs

Every nonprofit needs a data management plan, especially for their donor data. To help with your donor data management planning, we have created a Donor Data Management Dictionary to help you make sense of all the data jargon as it applies to the nonprofit organization’s business needs.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

3 Ways to Enhance Donor Stewardship with Technology

Connection Cafe

As stewardship professionals know well, strengthening and preserving relationships with the donors is essential to an institution’s success. In fact, over 50% of higher education institutions are focused on creating more impactful donor stewardship practices in 2019.

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New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.

Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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Diners, Drive Ins and Donors

Connection Cafe

For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. Just like those dives in strip shopping centers, these potential donors are often overlooked.

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Level Moves.

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. TACTIC 1: AUDIT YOUR DONOR DATA.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

The Science Behind Engaging your Supporters

One of the data points that is often most difficult to access is the long term performance of donors from various acquisition sources, allowing a more holistic evaluation of a donor's lifetime value to the organization. Long Term Donor Value Report.

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Top 10 Tough Donor Data Migration Decisions

3rd Sector Labs

If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make. D4: How many years of donor data do I migrate?

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift.

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Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder? Get your donor data assessed.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?

Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors.

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Top Event Strategies for Major Donor Cultivation

Connection Cafe

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Ideally, each donor will move up the pyramid in support of your mission.

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7 Spring Fundraisers to Delight Your Donors

NonProfit Hub

The entry fee should get donors a round of golf, a cart, balls and a lunch or drink reception afterward (where you can sneak in even more fundraising opportunities , like a raffle or silent auction.) Donors will love reminiscing on their elementary school days with a field day fundraiser!

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Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?

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The Rise of Donor-ism

Connection Cafe

Donors today want to be in the driver’s seat. As the sector has seen before, trends in donor stewardship follow the marketplace. This, my dear readers, is the rise of donor-ism. Download your copy and learn how you can embrace the era of donor-ism!

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The 5 ½ Principles of Effective Donor Surveys

Connection Cafe

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. older donors).

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How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.

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How to calculate donor acquisition costs

3rd Sector Labs

All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. My charity needs new donors. Donors can come from anywhere.

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Infographic: Understanding Mobile Donors

TechImpact

Do you know your donors? No, I mean do you REALLY know your donors? The post Infographic: Understanding Mobile Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. IF you don’t, it’s time to start paying closer attention!

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How to Attract and Keep More Monthly Donors

Everyaction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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Acquisition Trends and New Donor Stewardship

Connection Cafe

Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Acquisition Fundraising Retention Donor Acquisition donor retention fundraisingWell, there are a number of steps that fundraisers should take.

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How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Generous Donors Continue to Grow Philanthropy

Connection Cafe

Buoyed by these generous donors, organizations that prioritize stewardship and retention of their donors continue to find the greatest success. The networked world around us has placed donors squarely in the role of key navigators of their own philanthropic course.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.