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Donor Giving Increases Dramatically With the Right Donor Offer

NonProfit PRO

Oftentimes, donors are not giving what they could because you are not presenting them with a donor offer that motivates them to give more. Here’s the reason why.

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How to Handle Your Donor Data

NonProfit PRO

Securely managing donor data provides the foundation for analyses that can reveal deeper insights into donor sentiment. Here are three steps that every nonprofit should take to ensure that their donor data is both private and secure.

Donor 239
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Should You Solicit Donors With Cognitive Impairments?

NonProfit PRO

The average age of donors is 65. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline? An estimated one in nine people age 65 and older has Alzheimer’s disease.

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7 Ways to Prioritize Donor Acquisition and Retention This Year

NonProfit PRO

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

Donor 320
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4 Steps to Convert Crisis Donors to Loyal Mission Donors

NonProfit PRO

Though giving tends to rise around these events, nonprofits often are unable to retain these often one-time donors. Nonprofits react to crises. If your organization doesn’t have a plan to steward these reactionary donations to make them become more commonplace, it should.

Donor 203
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Why I Love Lapsed Donors

NonProfit PRO

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

Donor 280
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How to Respond to Donors’ Resistance to Your Ask

NonProfit PRO

Let's discuss some responses that will leave you well-equipped to communicate with donors. Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated.

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