Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

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New Study Monitors Dramatically Transforming Donor Behavior

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To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.

Understanding Volunteers and Donors With Analytics

Connection Cafe

Many nonprofits forget that their volunteers and donors are also customers. Using Data to Better Understand Your Donors and Volunteers. Your nonprofit’s data can provide useful information about donor and volunteer motivations.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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How to Say “Thank You” to Donors at Year-End

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I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.

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Infographic: Understanding Mobile Donors

TechImpact

Do you know your donors? No, I mean do you REALLY know your donors? The post Infographic: Understanding Mobile Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. IF you don’t, it’s time to start paying closer attention!

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

The Art of Building Lasting Donor Relationships with One-To-One Marketing

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The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. Truthfully, you are probably already capturing more information about your donors than you realize.

Get Strategic in 2018: Turn Your Advocacy Supporters into Donors

Connection Cafe

So that begs the question: How can you motivate your supporters to also become your donors? You can even offer designations that allow a donor to choose where their money goes. We encourage our friends at advocacy organizations to set some goals for the new year; things like “how many action-takers can you convert into donors?” Advocacy Nonprofit Fundraising Donor Engagement p2p sustainer giving

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

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With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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Donor-Advised Funds: Insight from the Experts

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Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes. And no wonder.

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Three New Ways to Delight Your Donors

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Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors.

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A Foundation-Donor Love Story for the Digital Age

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The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Fortunately, as in today’s dating world, technology can help smooth the transition for foundations and donors to go from “first date” to a long-term relationship.

Technology and the Shift to Donor-Centric Fundraising

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But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process. Many organizations hold large fundraising events offline where community members, leaders, board members, and donors are all gathered together in one room.

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.

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Using Nonprofit Data to Find Your Next Major Donor

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Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?

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Donor-Advised Funds: Philanthropy’s Hot-Button Issue

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Donor-advised funds (DAFs) have become one of the hottest tools in philanthropy over the last few years. What makes a donor-advised fund so attractive? Simply put, it allows donors the ability to time their charitable contributions to maximize tax savings.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Growing Your Donor Base.

3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Donors have more than 1.5 So, how does your community foundation become the donor’s choice? You can become the giving choice for more donors.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

Five Words that Speak Volumes to Your Donors

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Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire. There’s a lot of talking at our donors, when maybe we need to spend more time showing gratitude to them.

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Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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5 Content Marketing Tips That Yield Donors

TechImpact

The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Content marketing is constantly transforming the information we produce and consume. Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. There are ways to gauge what your donors are saying and address them according to their preferences.

Retaining Monthly Donors

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Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

This got me thinking about suppressions, which are tricky and often fraught with emotion and territorialism—much like junior high dating ( “don’t touch my donors! Simply search for donors with a recent gift who have active suppression flags and correct any issues that appear.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice. Online fundraising isn’t a fad.

Ethical Acts that Increase Donor Retention

Connection Cafe

Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. These guidelines will help your organization increase donor trust and create a positive culture.

6 Technology Tips for Community Foundations to Engage Millennial Donors

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More and more donors want to give to the causes they care about most through the click of a button and while on the go, instead of physically writing and mailing checks or donating only to “feel good.” This is especially true of the next generation of donors: Millennials.

Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Give donors a quick-hitting list of ways they can get involved with your organization and your cause.

America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. In the past, the supporter pool might have better reflected the population, so of course we targeted and solicited those donors.

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How to be Transparent with Your Donors

NonProfit Hub

Being transparent with your donors may sound like a no-brainer, but all too often it goes by the wayside. What do your donors really know about your nonprofit? It helps personalize your organization by positioning it in an open and honest way, and allows donors to increasingly relate to your cause and champion for your nonprofit. After all, how are donors supposed to brag about your work if they don’t know exactly what it is that you do? Donor Retention Featured

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