NonProfit PRO

MAY 22, 2023

Birthdays are very powerful opportunities to recognize your recurring donors, yet not that many nonprofits do this. Here are some ways you can take advantage of this opportunity and make your donors feel extra special.

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NonProfit PRO

MAY 23, 2023

Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists. is now more diverse than ever.

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Donor Campaign Nonprofit Test 169

NonProfit PRO

FEBRUARY 9, 2023

It's always a good thing to be as transparent as possible to your donors. So here are my top five best practices when it comes to recurring gift receipts.

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Donor Practice Gift Donation 293

NonProfit PRO

JANUARY 24, 2023

You cannot take any donor for granted, and the cultivation process, with an emphasis on donor retention, should continue year-round for each donor in your portfolio. Here are some helpful strategies you can implement to promote donor retention.

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NonProfit PRO

MARCH 6, 2023

Tiering your caseload is a strategy that organizes your caseload so that you can create a strategic, meaningful plan for every donor while focusing your time and energy on the right donors. Here is why it is valuable.

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NonProfit PRO

MARCH 13, 2023

Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!

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Donor Guide Free Fundraising 215

NonProfit PRO

AUGUST 23, 2022

As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.

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Donor Fundraising Nonprofit Professional 283

NonProfit PRO

APRIL 18, 2023

Today’s donors want a close connection to their causes. Get Your Data-Driven Donor Persona Checklist to learn what motivates them and personalize your engagements.

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Donor Data Causes Personal 169

NonProfit PRO

JANUARY 27, 2023

Keeping mission in mind, this can include re-establishing or reimagining traditional donor engagement events. Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.

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Donor Fundraising Nonprofit Audience 293

NonProfit PRO

APRIL 4, 2022

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.

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Donor Giving Fundraising Nonprofit 297

NonProfit PRO

APRIL 12, 2022

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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Donor Experiment Personal Nonprofit 303

NonProfit PRO

DECEMBER 13, 2022

During this time of economic uncertainty, many organizations are renewing their focus on higher-value donors to generate revenue and build relationships that will keep them engaged with their mission. Here are seven strategies to elevate your current mid-level donor experience.

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Donor Experiment Relationship Generation 324

NonProfit PRO

MAY 16, 2023

A recent Vanguard Charitable report reveals increased levels of generosity among all Vanguard Charitable donors, and more specifically found that established DAF donors give more consistently and more monetarily on an annual basis than new DAF donors.

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Donor Grant Studies Giving 157

NonProfit PRO

APRIL 25, 2023

Charity Navigator launched alerts, a feature that provides donors with information detailing alleged and confirmed charity misconduct. This new feature will help donors make informed philanthropic decisions while also helping trustworthy charities maintain credibility with supporters.

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Charity Donor Design Support 174

NonProfit PRO

NOVEMBER 11, 2021

Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?

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Donor Gift Fund Time 276

NonProfit PRO

JANUARY 26, 2023

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

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Donor Strategy Nonprofit Fundraising 269

NonProfit PRO

DECEMBER 5, 2022

So, it's up to you to give your donors a reason to choose your nonprofit over another one. Here are some great tips on how to get your donors excited about giving again. Today's giving climate is more competitive than ever.

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Donor Giving Nonprofit Tips 256

NonProfit PRO

OCTOBER 26, 2022

GivingDNA introduced two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift.

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Donor Nonprofit Gift Help 190

The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1

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Donor Guidelines Organization Fundraising 282

NonProfit PRO

SEPTEMBER 22, 2022

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.

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Storytelling Donor Communication Personal 268

NonProfit PRO

NOVEMBER 9, 2022

It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.

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Donor Nonprofit Gift Generation 245

NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close? A prompt, personal, powerful thank you is the bare minimum.

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Donor Strategy Retention Nonprofit 272

NonProfit PRO

JULY 15, 2022

The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? No matter whether you think you have or not, there’s always more to do to strengthen the relationship and connection between your supporters and your cause.

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Donor Fundraising Relationship Director 269

NonProfit PRO

SEPTEMBER 30, 2022

Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.

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Donor Gift Support Help 229

NonProfit PRO

JANUARY 19, 2023

• Donors are the lifeblood of any nonprofit. This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors. But how do you strengthen their connection to your organization?

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NonProfit PRO

SEPTEMBER 7, 2021

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!

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Donor Fundraising Nonprofit Story 327

NonProfit PRO

MARCH 1, 2023

Millennial and Gen Z donors want to give (or give more), but are often constrained by finances and other economic realities. Your nonprofit gets all of the money upfront, but your next-gen donors get to pay over time (interest and fee free). The solution? Allow them to Donate Now, Pay Later (DNPL).

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Donor Donation Nonprofit Money 215

NonProfit PRO

OCTOBER 4, 2022

If you're a frontline fundraiser, you know that phone call or meeting where you are talking to the donor live really matters. Here is an easy-to-use checklist that ensures you won't miss a step when talking to the donors on your caseload.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising. Are you ready to expand your donor base? If yes, keep reading to learn four ways that you can acquire new donors with your next peer-to-peer fundraiser! That’s right!

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Fundraising Donor Nonprofit Template 290

Nonprofit Tech for Good

APRIL 10, 2023

Date: Tuesday, May 16, 2023 Time: 1 pm ET / 10 am PT (1 hour) Cost: Free Presented by: Classy.org Did you know that recurring donors are 9x more valuable than a one-time donor? Join this free webinar to learn the secrets of turning one-time donors into recurring donors and how to increase the value of each supporter.

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Donor Free Fundraising Donation 168

Nonprofit Tech for Good

SEPTEMBER 17, 2022

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

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NonProfit PRO

MARCH 14, 2023

Tax season and end-of-year giving represent a key time for donor-advised funds (DAF) donors. Developing strategies now will ensure organizations are well positioned for year end. Here are three actionable steps to get you started.

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NonProfit PRO

DECEMBER 6, 2022

Here are the six key steps she suggested nonprofits should take to create a donor-advised fund (DAF) strategy. Vicky Kelberer, research and strategy group manager at Vanguard Charitable, kicked off NonProfit PRO's NonProfit POWER event yesterday with a keynote address.

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NonProfit PRO

MARCH 24, 2022

Text messaging is an important — and largely underused — donor stewardship tool. As texting has become the primary form of communication for many of us, it’s time to embrace texting as a central piece of your larger donor communications strategy.

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NonProfit PRO

JULY 25, 2022

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.

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Donor Marketing Campaign Review 273

NonProfit PRO

NOVEMBER 15, 2022

Most nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” These donors take advantage of monthly recurring donation programs, or have a way to steadily give throughout the course of their everyday lives. Here is how your organization can gain everyday donors.

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Donor Nonprofit Donation Technology 224

NonProfit PRO

MAY 16, 2023

Join Classy and Nonprofit Pro as we discuss what's driving this shift in donor behavior and strategies to combat it. Supporters are more active than ever, but fewer are donating to nonprofits. Don't miss this opportunity to gain strategic insights and tools that will increase the lifetime impact of your supporters.

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