Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

Trending Sources

How to Make a Donor Profile in 5 Easy Steps

Connection Cafe

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.

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Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.

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Infographic: Understanding Mobile Donors

TechImpact

Do you know your donors? No, I mean do you REALLY know your donors? The post Infographic: Understanding Mobile Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. IF you don’t, it’s time to start paying closer attention!

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How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. Truthfully, you are probably already capturing more information about your donors than you realize.

Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes. And no wonder.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors.

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Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?

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Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process. Many organizations hold large fundraising events offline where community members, leaders, board members, and donors are all gathered together in one room.

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Fortunately, as in today’s dating world, technology can help smooth the transition for foundations and donors to go from “first date” to a long-term relationship.

Donor-Advised Funds: Philanthropy’s Hot-Button Issue

Connection Cafe

Donor-advised funds (DAFs) have become one of the hottest tools in philanthropy over the last few years. What makes a donor-advised fund so attractive? Simply put, it allows donors the ability to time their charitable contributions to maximize tax savings.

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.

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3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Donors have more than 1.5 So, how does your community foundation become the donor’s choice? You can become the giving choice for more donors.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Growing Your Donor Base.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

Five Words that Speak Volumes to Your Donors

Connection Cafe

Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire. There’s a lot of talking at our donors, when maybe we need to spend more time showing gratitude to them.

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5 Content Marketing Tips That Yield Donors

TechImpact

The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Content marketing is constantly transforming the information we produce and consume. Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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6 Technology Tips for Community Foundations to Engage Millennial Donors

Connection Cafe

More and more donors want to give to the causes they care about most through the click of a button and while on the go, instead of physically writing and mailing checks or donating only to “feel good.” This is especially true of the next generation of donors: Millennials.

How to be Transparent with Your Donors

NonProfit Hub

Being transparent with your donors may sound like a no-brainer, but all too often it goes by the wayside. What do your donors really know about your nonprofit? It helps personalize your organization by positioning it in an open and honest way, and allows donors to increasingly relate to your cause and champion for your nonprofit. After all, how are donors supposed to brag about your work if they don’t know exactly what it is that you do? Donor Retention Featured

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The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

This got me thinking about suppressions, which are tricky and often fraught with emotion and territorialism—much like junior high dating ( “don’t touch my donors! Simply search for donors with a recent gift who have active suppression flags and correct any issues that appear.

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Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Give donors a quick-hitting list of ways they can get involved with your organization and your cause.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice. Online fundraising isn’t a fad.

5 Best Practices for Converting Volunteers to Donors

Connection Cafe

It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. Many nonprofits do not know that the line between their volunteers and donors is very thin. Here are 5 best practices to help you convert more volunteers to donors.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors.

America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. In the past, the supporter pool might have better reflected the population, so of course we targeted and solicited those donors.

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3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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Migrating recurring donors to a new system

Robert Weiner

Ask your recurring donors to move to the new processor. When recurring donors come up for renewal, move them to the new processor. Eventually, you’ll either have no recurring donors left on the old processor or the cost will exceed the value.

Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data. This is, I believe, the perfect summation of our donor data.

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