INDUSTRY INSIGHTS YOUR PEERS ARE READING
Well, your mom and dad still had to love you unconditionally, but if you do the same thing to your donors, they probably won’t stick around. Interacting with your donors between asks will increase their loyalty to your organization, generate repeat donations and lead to strong, lifelong bonds. This should go without saying, but sending a thank you note is an easy way to lure donors back and make them feel needed—bonus points if it’s handwritten! MORE
If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make. D4: How many years of donor data do I migrate? MORE
Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor. MORE
What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do. MORE
Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations. MORE
The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors. MORE
Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors. MORE
Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. older donors). MORE
These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise. MORE
Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future. MORE
Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice. MORE
Attract more sustaining donors The influx of donations on Giving Tuesday is exhilarating for nonprofits, but it’s even better when the experience is repeated every month. Keep donors around for the long haul. givingtuesday donors#GivingTuesday is right around the corner! MORE
Many nonprofits forget that their volunteers and donors are also customers. Using Data to Better Understand Your Donors and Volunteers. Your nonprofit’s data can provide useful information about donor and volunteer motivations. MORE
How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them. MORE
But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift. MORE
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Ideally, each donor will move up the pyramid in support of your mission. MORE
And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used. MORE
New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old. MORE
As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. MORE
With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society. MORE
donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. TACTIC 1: AUDIT YOUR DONOR DATA. MORE
For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. Just like those dives in strip shopping centers, these potential donors are often overlooked. MORE
More and more donors want to give to the causes they care about most through the click of a button and while on the go, instead of physically writing and mailing checks or donating only to “feel good.” This is especially true of the next generation of donors: Millennials. MORE
And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. MORE
Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data? MORE
Do you know your donors? No, I mean do you REALLY know your donors? The post Infographic: Understanding Mobile Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. IF you don’t, it’s time to start paying closer attention! MORE
All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. My charity needs new donors. Donors can come from anywhere. MORE
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice? MORE
The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve. MORE
To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors. MORE
Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder? Get your donor data assessed. MORE
The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. MORE
Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Acquisition Fundraising Retention Donor Acquisition donor retention fundraisingWell, there are a number of steps that fundraisers should take. MORE
Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example. MORE
Every nonprofit needs a data management plan, especially for their donor data. To help with your donor data management planning, we have created a Donor Data Management Dictionary to help you make sense of all the data jargon as it applies to the nonprofit organization’s business needs. MORE
I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors. MORE
T ransactional nature of the gift: A patient-donor might envision their first gift as a unique gift, a gift to be made only when they use the hospital, rather than multiple gifts to be made regardless of whether they use the hospital again; . Donors are more engaged and giving more. . MORE
Not only do they allow you to land big donors in person, they also provide a chance to make an impression on important members of your community, enabling you to grow your brand along with your dollars. Choose the range based on the giving capacity of your donor base. MORE
And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal. MORE
By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors? MORE
Donors today want to be in the driver’s seat. As the sector has seen before, trends in donor stewardship follow the marketplace. This, my dear readers, is the rise of donor-ism. Download your copy and learn how you can embrace the era of donor-ism! MORE
When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors. MORE
Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising MORE
Prospective donors may be excited about your platform or programming, but your most compelling selling point is why you’re doing what you’re doing. Whatever your CTAs are, be bold with your asks, so that your donors know how to support you. MORE
Donor Related Topics 
Connection Cafe
JULY 26, 2017
As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.
Connection Cafe
OCTOBER 24, 2017
To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.
Connection Cafe
SEPTEMBER 14, 2017
Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example.
The Science Behind Engaging your Supporters
SEPTEMBER 21, 2018
By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?
Connection Cafe
APRIL 11, 2018
The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.
EveryAction
DECEMBER 7, 2016
The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.
Connection Cafe
JULY 6, 2017
New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.
Connection Cafe
JULY 17, 2018
donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. TACTIC 1: AUDIT YOUR DONOR DATA.
Connection Cafe
FEBRUARY 14, 2017
When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.
The Science Behind Engaging your Supporters
OCTOBER 10, 2018
Attract more sustaining donors The influx of donations on Giving Tuesday is exhilarating for nonprofits, but it’s even better when the experience is repeated every month. Keep donors around for the long haul. givingtuesday donors#GivingTuesday is right around the corner!
NetWits
FEBRUARY 17, 2012
The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.
Connection Cafe
MAY 18, 2015
How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.
Connection Cafe
JANUARY 11, 2013
Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising
Connection Cafe
JUNE 30, 2015
For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. Just like those dives in strip shopping centers, these potential donors are often overlooked.
Connection Cafe
MARCH 21, 2018
But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift.
Connection Cafe
JUNE 26, 2018
Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. older donors).
Connection Cafe
APRIL 10, 2018
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Ideally, each donor will move up the pyramid in support of your mission.
Connection Cafe
JANUARY 13, 2014
These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.
Connection Cafe
FEBRUARY 23, 2017
Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.
3rd Sector Labs
APRIL 28, 2014
If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make. D4: How many years of donor data do I migrate?
Everyaction
APRIL 18, 2018
Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.
Connection Cafe
MAY 17, 2013
And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.
Connection Cafe
AUGUST 2, 2018
T ransactional nature of the gift: A patient-donor might envision their first gift as a unique gift, a gift to be made only when they use the hospital, rather than multiple gifts to be made regardless of whether they use the hospital again; . Donors are more engaged and giving more. .
Connection Cafe
APRIL 18, 2017
Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?
3rd Sector Labs
MARCH 1, 2015
Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder? Get your donor data assessed.
Connection Cafe
NOVEMBER 19, 2015
Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors.
Connection Cafe
JUNE 22, 2016
Donors today want to be in the driver’s seat. As the sector has seen before, trends in donor stewardship follow the marketplace. This, my dear readers, is the rise of donor-ism. Download your copy and learn how you can embrace the era of donor-ism!
Connection Cafe
NOVEMBER 23, 2016
I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.
3rd Sector Labs
MAY 4, 2015
All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. My charity needs new donors. Donors can come from anywhere.
TechImpact
NOVEMBER 21, 2014
Do you know your donors? No, I mean do you REALLY know your donors? The post Infographic: Understanding Mobile Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. IF you don’t, it’s time to start paying closer attention!
Connection Cafe
AUGUST 29, 2016
What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.
Connection Cafe
MARCH 15, 2017
Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.
Connection Cafe
JANUARY 28, 2013
Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Acquisition Fundraising Retention Donor Acquisition donor retention fundraisingWell, there are a number of steps that fundraisers should take.
Connection Cafe
AUGUST 11, 2016
And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.
Connection Cafe
JANUARY 18, 2017
With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.
Connection Cafe
APRIL 26, 2016
And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.
Connection Cafe
OCTOBER 30, 2017
Many nonprofits forget that their volunteers and donors are also customers. Using Data to Better Understand Your Donors and Volunteers. Your nonprofit’s data can provide useful information about donor and volunteer motivations.
NonProfit Hub
AUGUST 9, 2018
Well, your mom and dad still had to love you unconditionally, but if you do the same thing to your donors, they probably won’t stick around. Interacting with your donors between asks will increase their loyalty to your organization, generate repeat donations and lead to strong, lifelong bonds. This should go without saying, but sending a thank you note is an easy way to lure donors back and make them feel needed—bonus points if it’s handwritten!
Connection Cafe
MAY 9, 2017
More and more donors want to give to the causes they care about most through the click of a button and while on the go, instead of physically writing and mailing checks or donating only to “feel good.” This is especially true of the next generation of donors: Millennials.
The Science Behind Engaging your Supporters
AUGUST 28, 2018
Not only do they allow you to land big donors in person, they also provide a chance to make an impression on important members of your community, enabling you to grow your brand along with your dollars. Choose the range based on the giving capacity of your donor base.
Everyaction
JULY 25, 2018
Prospective donors may be excited about your platform or programming, but your most compelling selling point is why you’re doing what you’re doing. Whatever your CTAs are, be bold with your asks, so that your donors know how to support you.
Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?
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