NonProfit PRO

JULY 31, 2023

In the philanthropic sphere, donor-advised funds (DAFs) have clearly gained notable, ongoing popularity in recent years. Here’s a specific look at the four benefits and considerations that generate the popularity surrounding DAFs and the corresponding benefits for nonprofits.

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NonProfit PRO

AUGUST 31, 2023

Focus on achieving value for donors’ giving should be the guiding principle of every nonprofit. Philanthropic organizations should focus on how they can provide more services with their resources. This focus on need, and how to fulfill it, can lead to more efficiency and effectiveness.

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NonProfit PRO

MAY 31, 2023

Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?

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NonProfit PRO

APRIL 21, 2023

Securely managing donor data provides the foundation for analyses that can reveal deeper insights into donor sentiment. Here are three steps that every nonprofit should take to ensure that their donor data is both private and secure.

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NonProfit PRO

JULY 17, 2023

Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.

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NonProfit PRO

FEBRUARY 16, 2023

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

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NonProfit PRO

NOVEMBER 17, 2022

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

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NonProfit PRO

APRIL 19, 2023

Though giving tends to rise around these events, nonprofits often are unable to retain these often one-time donors. Nonprofits react to crises. If your organization doesn’t have a plan to steward these reactionary donations to make them become more commonplace, it should.

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NonProfit PRO

AUGUST 14, 2023

Here are five key engagement tactics to help nonprofits build ongoing relationships with current and potential donors with access to a corporate match program. About 81% of Americans said they make charitable donations, and 26 million people work for companies offering company match programs to employees.

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NonProfit PRO

APRIL 28, 2023

The average age of donors is 65. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline? An estimated one in nine people age 65 and older has Alzheimer’s disease.

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NonProfit PRO

JUNE 13, 2023

As many wealthy individuals and families now prefer working through intermediaries, such as lawyers, DAFs, and donor advisories to handle their giving activities, nonprofits are finding this increased distance to be challenging. Here are some tips to help your organization adjust.

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NonProfit PRO

JANUARY 24, 2023

You cannot take any donor for granted, and the cultivation process, with an emphasis on donor retention, should continue year-round for each donor in your portfolio. Here are some helpful strategies you can implement to promote donor retention.

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NonProfit PRO

AUGUST 22, 2023

In the ever-evolving digital landscape, online fundraising has become a powerful tool for nonprofits and charitable organizations to raise funds, connect with donors, and make a significant impact. Here are some tips and strategies for engaging donors in the digital age, and how to maximize online fundraising success.

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NonProfit PRO

MAY 22, 2023

Birthdays are very powerful opportunities to recognize your recurring donors, yet not that many nonprofits do this. Here are some ways you can take advantage of this opportunity and make your donors feel extra special.

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Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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NonProfit PRO

FEBRUARY 9, 2023

It's always a good thing to be as transparent as possible to your donors. So here are my top five best practices when it comes to recurring gift receipts.

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NonProfit PRO

JUNE 21, 2023

Nonprofits should use events for stewardship, moving donors up the pipeline. After all, events are a great entry point where you can make a donor want to be part of the community your nonprofit is building around your cause or mission. Here’s a look at how to cultivate event attendees into major donors.

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NonProfit PRO

AUGUST 3, 2023

The need for nonprofits to elevate donor retention as a top priority has never been more evident or resonated so loudly. Learn key strategies that you can execute to elevate donor retention to build lasting impact and long-term, future-proof fundraising success. Thursday, August 24th, 2023, at 1:00 pm Eastern Time

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NonProfit PRO

MARCH 6, 2023

Tiering your caseload is a strategy that organizes your caseload so that you can create a strategic, meaningful plan for every donor while focusing your time and energy on the right donors. Here is why it is valuable.

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NonProfit PRO

JUNE 20, 2023

Joshua Meyer, vice president of marketing at Bloomerang, will be presenting “Leveraging Technology to Improve Donor Rates” at this year’s inaugural BridgeTECH. We spoke to Meyer to get a sneak peek at his presentation.

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NonProfit PRO

AUGUST 10, 2023

The need for nonprofits to elevate donor retention as a top priority has never been more evident or resonated so loudly. Learn key strategies that you can execute to elevate donor retention to build lasting impact and long-term, future-proof fundraising success. Thursday, August 24th, 2023, at 1:00 pm Eastern Time

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NonProfit PRO

APRIL 4, 2022

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.

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NonProfit PRO

JUNE 30, 2023

Donors don't want to be talked at, they want to have a conversation with the missions they support - and using conversational messaging strategies is the best way to build a relationship from day 1.

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NonProfit PRO

AUGUST 23, 2022

As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.

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NonProfit PRO

JULY 13, 2023

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

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NonProfit PRO

APRIL 25, 2023

Let's discuss some responses that will leave you well-equipped to communicate with donors. Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated.

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NonProfit PRO

APRIL 12, 2022

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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NonProfit PRO

MARCH 13, 2023

Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!

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NonProfit PRO

NOVEMBER 11, 2021

Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?

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NonProfit PRO

JUNE 6, 2023

cities have changed post-pandemic, with more donors giving to human services organizations and many regional giving patterns shifting, according to the 2023 Geography of Giving report released by Fidelity Charitable. The giving habits in many U.S.

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NonProfit PRO

JULY 10, 2023

AI is set to become increasingly helpful, but when it comes to fundraising, there is no substitute for the voice of your donors. Here is how to connect on a heart level with donors using primary research.

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NonProfit PRO

JULY 19, 2023

This results in real harm to the economy of the organization and even more harm to the donor experience. Bad structure and poor division of labor contributes to the creation of bad processes and systems which, in turn, creates inefficiency.

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NonProfit PRO

DECEMBER 13, 2022

During this time of economic uncertainty, many organizations are renewing their focus on higher-value donors to generate revenue and build relationships that will keep them engaged with their mission. Here are seven strategies to elevate your current mid-level donor experience.

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NonProfit PRO

JULY 11, 2023

We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.

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NonProfit PRO

AUGUST 21, 2023

announced the launch of "OpenGiving," an AI-powered search engine that changes donor discovery for nonprofits. OpenGiving helps organizations find new donors outside their existing database, leveraging the IRS filings of nonprofits, grant-giving foundations, and the individuals associated with them.

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NonProfit PRO

JANUARY 27, 2023

Keeping mission in mind, this can include re-establishing or reimagining traditional donor engagement events. Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.

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NonProfit PRO

OCTOBER 26, 2022

GivingDNA introduced two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift.

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