A guide to donor segmentation

Hands on Fundraising

You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. The post A guide to donor segmentation appeared first on Hands-On Fundraising. Blog Donors Fundraising donor communication donor relationships donor segmentation

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10 Places You Won’t Find Donors for Your Nonprofit

Get Fully Funded

If you’re working hard trying to find donors for your nonprofit, well done! Regularly adding new donors is how you grow your donor base, and a big, loyal donor base is a foundation for success. But if you’re new to the world of new donor acquisition, it can seem daunting.

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3 Ways to Personalize the Donor Experience

NonProfit PRO

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

4 Reasons Why Donors Don’t Give

NonProfit PRO

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy. Donor Relationship Management

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Ideas You Can Use To Thank Donors During the Holidays

Get Fully Funded

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. Obviously, you start to thank donors with an immediate thank-you for each donation they make.

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Top Secret: Underused Strategy to Keep Donors Close 

NonProfit PRO

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close?

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The Rights and Wrongs of Donor Engagement

NonProfit PRO

You may continually think about strategy with your donors, but have you researched their rights? If you know a donor’s rights, do you follow these rights on an ongoing basis? Donor Relationship Management Donor engagement fundraising

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 1) Keep the Conversation with Donors Going.

How To Handle A Disgruntled Donor


Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses. Donor Loyalty Fundraiser

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019.

Are donors the problem with fundraising?

Hands on Fundraising

Are donors really the problem with fundraising? There is a concept being talked about in some fundraising circles – “donor dominance”. The idea is that some donors behave badly (true enough) and because of that, all donors must be… I’m not really sure.

Donor Fatigue Is a Myth

NonProfit PRO

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. Direct Response Donor Relationship Management Retention

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10 Questions You Can Ask Major Donors to Build the Relationship

Get Fully Funded

Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you know what I mean. And the best way to get to know your major donors is to ask good questions that spark conversation.

Donor Stewardship: Expert Tips to Build Strong Relationships


Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? We’ll explore: How does donor stewardship impact donor retention? The stages of donor stewardship.

Why Donor Testimonials are Important  

NonProfit PRO

Donor’s love hearing from other donors. Donor Relationship Management Donor Donor testimonialsWhether you want to call it social proof, a testimonial — it doesn’t really matter. It helps give them that "extra" little push or nudge if you will.

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Donor identity: you should care about how donors see themselves

Hands on Fundraising

Understanding donor identity will strengthen your fundraising. The post Donor identity: you should care about how donors see themselves appeared first on Hands-On Fundraising. Blog Branding Donors donor identity donor retention donor survey

The big question your donors want you to answer: WHY

Hands on Fundraising

The post The big question your donors want you to answer: WHY appeared first on Hands-On Fundraising. Blog Donor communications Donors donor communications what donors wantWhy should I give you money? Why should I care about your work?

Avoid Fake Intimacy With Your Caseload Donor

NonProfit PRO

Donor Relationship Management“True connection is a frightening prospect,” Seth Godin explained in his blog. “. Far easier, of course, to do something more shallow.”.

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So you want to write to donors

Hands on Fundraising

Here are some basic rules that I try to keep front of mind when I write to donors. The post So you want to write to donors appeared first on Hands-On Fundraising. Blog Donor communications donor communications writing for donors

Donors Are People, Not Wallets

Donor Search

But this approach reduces potential donors to their assets and doesn’t bring a non-profit any closer to knowing if the prospect may donate. … The post Donors Are People, Not Wallets appeared first on DonorSearch

Do You Know Your Donor’s ‘Why’?

NonProfit PRO

Why does your donor love your organization so much? Have you sat down with your donor and really listened to the answer? Donor Relationship Management Major Gifts

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10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

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4 Strategies to Increase Donor Loyalty


Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Express Gratitude to Your Donors Daily

NonProfit PRO

Are you really focused enough on the donor and what they need? Donor Relationship Management Major GiftsStop for a moment, and have a heart and behavior check. Do you express gratitude at the level and frequency you need to?

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3 Steps to Create the Ultimate Donor Retention Plan

NonProfit PRO

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. Donor Relationship Management Personalization Retention

Finding Donors: Where Donor Research Can Make a Huge Difference


He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country.

10 Tips for Writing a Better Donor Thank You Letter

The Storytelling Non-profit

As a non-profit organization, a thank you letter is one of the first touch points a donor receives after making a gift to your organization. This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause.

How To Do A Donor Cultivation Event


Considering doing a donor cultivation event ? According to fundraising expert and author Penelope Burk, 67% of respondents attending a donor cultivation event credited it as the reason why they made their gift. . The number one thing donors want is to know they make a difference.

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4 excuses for not creating a donor newsletter

Hands on Fundraising

You don’t have a donor newsletter? But effective donor communications, including a donor newsletter, mean better and longer donor relationships. The post 4 excuses for not creating a donor newsletter appeared first on Hands-On Fundraising.

4 Text Messaging Strategies that Boost Donor Stewardship

NonProfit PRO

Text messaging is an important — and largely underused — donor stewardship tool. As texting has become the primary form of communication for many of us, it’s time to embrace texting as a central piece of your larger donor communications strategy. Donor Relationship Management Mobile

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Do You Need Goals for Mid-Level Donors?

NonProfit PRO

While more and more organizations are realizing the value of a mid-level program, the concept of having mid-level donors, and creating specific strategies and a program for them is still in its infancy. Donor Relationship Management Major Gifts

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How to Transform GivingTuesday & Year-End Donors into Monthly Donors

Nonprofit Tech for Good

With both GivingTuesday in November and year-end donations in December, it’s also a great time for nonprofits to gain new donors. This year donors contributed $2.7 First, make sure you’re identifying which donors came from GivingTuesday or year-end donations.

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Focus on Millennial Donors at Your Peril

NonProfit PRO

Donor Relationship Management Generational MarketingMillennials are changing the face of business and they will change the face of philanthropy — eventually.

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The Value of a Monthly Donor Concierge

NonProfit PRO

Some organizations have implemented a special monthly donor concierge. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers.

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4 Steps to Build a Powerful Donor Engagement Scorecard

NonProfit PRO

Analytics Donor Relationship ManagementToday it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience.

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Lapsed donors: you don’t really want to say goodbye, do you?

Hands on Fundraising

Are you thinking about lapsed donors right now? The post Lapsed donors: you don’t really want to say goodbye, do you? Blog Donors appeal writing donor relationships lapsed donors

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)


Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)


Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

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Top Nonprofit Influencers Take on Donor Acquisition


When it comes to donor acquisition, traditional fundraising galas, networking, relationship building still work like a charm today. But as marketing methods evolve, acquiring new donors means staying on top of all the digital channels. Donor acquisition today is a […].

Types of Donors Every Nonprofit must Know


A mistake some nonprofits may make is treating each donor category the same. When you look at your donor database, you may notice a variety of donors ranging from individuals who give annually or monthly to corporations that support a specific event.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. Thankfully, there are plenty of effective and thoughtful ways that nonprofits can show donors the impact of their donations: 1) Give thanks.

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Building Donor Rapport


The post Building Donor Rapport appeared first on Bloomerang

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Donor Management Software: Buyer’s Guide + 16 Top Solutions


At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Benefits of donor management software. Donor Management Software