Guest Post by Gale Berkowitz: Evaluation for Learning
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 13, 2009
Note from Beth: This post, Evaluation for Learning , was originally published as a guest post on the Good blog as a response to “ How Might We Celebrate Learning through Evaluation? I'm republishing here because I think several of the principles for evaluation that Gale outlines are very important to approaching how you pilot, monitor, and improve your social media strategy over time so it has impact or ROI. In truth, evaluations rarely are either one or the other.