Raising Awareness of Matching Gifts
MARCH 2, 2018
Below are 10 simple steps you can take to raise donor awareness. One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Many donors don’t know about matching gifts, while others may think if they make a gift, the recipient institution is responsible for seeking the match amount from their employer. Nonprofits need to educate donors on the benefits of matching gifts.