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Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Social media is a less used, but no less important, means of generating web traffic. The post The 5 Ways Your Nonprofit’s Website Generates Traffic appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Stable Cash Income. MORE
This much rings true for your nonprofit organization and the next generation of do-gooders. These are the people who have your back; these are the people who understand your mission – and they could be the next generation of leaders for your organization. Set aside time to think about who’s up to the plate and will become that next generation. The post Succession Strategy: Mapping the Next Generation of Leadership appeared first on Nonprofit Hub. MORE
The post The Best Free Hashtag Generators for 2020 appeared first on PhreeSite.com. Do your want to FREE to find out the hottest Hashtags in your niche? MORE
I am super excited to share with you our brand new Generations on-demand course. It also includes a copy of Jamie’s Generational Differences in the Workplace e-book. Here’s the description: In this on-demand training program, you will receive the tools and concepts you need to start leveraging the full power of generational differences inside your organization. . WHOO HOO! MORE
“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors. MORE
I spoke recently to a group of HR professionals in Pennsylvania about Managing Generational Diversity. In the presentation I distinguish between the hype around generations (oversimplified, negative caricatures of each generation that blame one or more of them for our current problems), and the legitimate and important knowledge about generations (identifying differences in values based on the differing social contexts of each generation’s coming of age period). MORE
It doesn’t take a lot of searching on the web to find essays, posts, and articles that declare generational differences a big lie. Many of them center around Millennials, particularly because that generation has been covered in the press with many different names (Gen Y, NetGen, etc.) So in case you were wondering, there is actual historical theory that explains the generations. Here’s my short version: Generational differences are rooted in values. MORE
Earlier this month, the Connected Generation conference brought lots of folks from organizations and direct services groups, as well as practitioners, educators, and researchers together in Bristol, UK, to talk about the use of social media in youth work. MORE
Through a mix of session formats, speakers from inside and outside our sector, structured networking, and informal discussions with peers, participants will explore ways to design and implement evaluation and learning approaches that generate stronger information, decisions and performance. MORE
I hope this doesn’t scare you, because once you get past some of the negative propaganda surrounding this generation, you’ll find a passionate group of people who are driven by a desire to do good and make a difference. Are organizations turning this generation’s heightened interest in causes into action for the betterment of the people they serve? Each year, MCON brings together people from all over the country and a wide range of industries, backgrounds and generations. MORE
Here are a few options for generating more revenue at your events. Fundraising events MORE
It doesn’t take a lot of searching on the web to find essays, posts, and articles that declare generational differences a big lie. Many of them center around Millennials, particularly because that generation has been covered in the press with many different names (Gen Y, NetGen, etc.) So in case you were wondering, there is actual historical theory that explains the generations. Here’s my short version: Generational differences are rooted in values. MORE
Building on the discussion of revenue generating non-profits from Monday, this article talks about five questions you should ask yourself when considering if your non-profit could fundraise via revenue generation. This five step process will take you a long way in the direction of seeing if this is a fit for you MORE
Now, we’re entering into a third wave, also known as the next generation of online giving. So what is this third wave, the next generation of online giving? And this very important finding will help guide the next generation of online giving. The platform aims to help people spread the word about these causes, and ultimately, generate support. We’ve seen three clear waves of online giving. The first allowed donations to a cause online. MORE
————– In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce—a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. MORE
With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space. Riley Children’s Foundation features their patients’ “Riley Stories” all over their website: What other forms of User-Generated Content have you seen that are successful? For many nonprofits, writing new online content can be a huge burden. MORE
A popular topic at conferences and water coolers in recent months has been how different generations engage with nonprofits. This is a subject that I've covered in my presentation "The Changing Nature of Online Fundraising" over the past year MORE
If it feels like you are struggling with your lead generation, it’s not just you, COVID-19 is hurting businesses all over the world. If you are going through a massive drop in leads generation, do not worry because better times are ahead. The post 10 Effective Ways to Generate More Leads During Covid-19 appeared first on PhreeSite.com. However, to keep your business afloat, it is important to create more reach. MORE
The Nonprofit Quarterly | @npquarterly | The Philanthrobabble Generator: "Thanks to the Philanthrobabble Generator (PBG), an innovative and impactful component of NPQ’s capacity building toolbox, you will never again have to actually think for yourself when crafting a grant proposal. MORE
Why did we use the not-so-commonly-known word, “generative” in describing one of our human elements. After all, people have a pretty quick feel for what we mean by open, trustworthy, and courageous, but not so much with generative. So why generative? ” We think generative, as a word, really captures it. It comes from generate, generation–the creation and constant recreation of something. MORE
If you currently work in a nonprofit organization, or the corporate world for that matter, you've no doubt had a conversation in the past year about "generational differences" today. How do you reach Generation Y with the many different outlets they use? Author: Jordan Viator. MORE
In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce—a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. This is the first generation to NOT remember the work world without the Internet. (If MORE
The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We We help fundraisers generate more revenue today and thrive in a data driven future. DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors. MORE
If your organization is looking for more funding opportunities, here are five of the best ways nonprofits are generating earned income to support their missions MORE
HSF also seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. MORE
” Here are 10 stats to help you appeal to the next generation of givers. 49% of Generation Y said they would be more likely to donate if they can see the impact of their donation. Over 50% of this generation were interested in recurring donations. Nonprofit leaders, make learning more about the younger generation a priority–track the giving habits, positive interactions, and social culture this group enjoys in your CRM system and really hone into their habits. MORE
Those of us born between 1980 to 1995 are commonly referred to as Generation-Y. To be honest, I think the name N-Gen (Net Generation) is more befitting. Quick Facts: Generation-Y spends at least three hours online each day (this doesn’t include time on our smartphones…yikes). We are in the 6th / 7th generation and still they have not evolved in their format and focus. MORE
Of course, a few years ago (when social media was still being discounted as a possible fad), there was a more pressing challenge for organizations: generational diversity. So have generational issues been superseded by social media and social business? I think generations are still a big challenge for organizations. So the question is, how do generational issues connect to social business? Every generation is social. All generations are social. MORE
Social media may seem like the way to reach the next generation of donors. Social Media Generation Profiles. hjc, Blackbaud, Edge Research, and Sea Change Strategies recently studied the giving habits and communication preferences of four generations of Canadian donors and published findings in a report called The Next Generation of Canadian Giving 2013. Generation X (or Gen X, born 1965 – 1980). MORE
How do we make organizations so important that multiple generations of a family are invested? How do we provide value that these multiple generations see? Maybe a great deal of people are like me, but why not start now to build a culture of continued family giving— and make generational giving second nature, growing your donor base as it matures. Arts & Cultural Nonprofit Fundraising arts fundraising fundraising tips generational giving MORE
Enter Steven Shattuck, Bloomerang’s content generator and social media extraordinaire. The post [Cause Camp] The Three As of of Nonprofit Content Generation appeared first on Nonprofit Hub. Featured Social Media advocacy appeals appreciation As content generation hub Nonprofit threeOne of the biggest questions when curating social media content is “What the heck should we be posting and how often?”. MORE
We’ve have been coined as the “Facebook Generation” and the “Lazy Generation ”, but I’d like to challenge the stereotypes. The Next Generation in American Giving report also provides promising statistics about the giving preferences of younger generations. The Statistics: Generation Y gives 62% through their mobile phones. Generation Y gives 47% through a nonprofit’s website. Don’t count out this young, up and coming generation! MORE
"All generations are not created equal" and they all have different charitable giving habits and behavior trends. Here''s a look at The Next Generation of American and Canadian Giving reports and insight that impacts fundraising strategies. Fundraising MORE
And Jeff Klingner (who cooked this up) asked that I credit CBS Studios for the still from Star Trek: The Next Generation and superlame.com for the captioning technology! MORE
The Twittersphere is stupid awesome for generating leads and various PR opportunities. The opportunities to generate leads from Twitter are definitely there, they’re just waiting for someone like you to respond. This awesome post by Jarred Carrizales recently appeared here and is reposted with permission. ———— My favorite new method of getting links and mentions is PR, by far. MORE
Join Pam for an informational webinar “Who Gives: How Generations X, Y, Baby Boomers, and Matures Donate” on November 13th. In our recent survey “ The Next Generation of American Giving ,” it was no surprise that Boomers and Matures report giving the most money to the most charities; they are more established financially and in their charitable values. Boomers are the generational cohort that charitable organizations should focus on today. MORE
NPR Generation Listen — Get It First: NPR Listening Party Kit : "We’re excited to be launching on #GivingTuesday, Dec. Sign up to be the first to get the NPR Listening Party Kit: Giving Edition right here. We can’t wait to see how you #hostyourown. Just download the kit, gather your favorite people, and jump right into your #nprlisteningparty. And please tag yourselves and @NPRgenlisten in your pics to help us spread the spirit of giving and curiosity this holiday season." 'via MORE
In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce—a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. This is the first generation to NOT remember the work world without the Internet. (If MORE
Who will be the "new generation of citizen leaders" and how will they impact the future of philanthropy? Philanthropy is a changing! Some thoughts for the May Nonprofit Blog Carnival. Fundraising Non-profits MORE
They want to encourage interest from the younger generation. My response is usually the same – how are you bringing up the next generation of faithful supporters? What strategies are you using to build your pipeline and encourage engagement from every generation? MORE
The post 6 Ways to Generate More Media Coverage This Year appeared first on Nonprofit Hub. When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. Build relationships with the press. MORE
generations. Before we can engage the generations, we need to know a bit more about each of them. Generation Alpha: Born 2010–2024. Generation Alpha are the youngest in your children’s ministry and your nursery. Generation Z: Born 1996–2009. Generation Z are the older children in your children’s ministry and youth groups. As this generation search for who they are, your church can engage them and show them where faith fits into it all. MORE
Here are some ideas for reaching the "selfie" generation. Are you showing rather than telling your story? social media MORE
Like with generations past, Millennials (born 1980-2000) are the “it” audience right now. They’ve overtaken all other generations in terms of population in the United States, and they’ve recently surpassed Baby Boomers to become the largest generation in the workforce. But also like generations past, Millennials do things differently. And as the largest generation in the country, they’re the ones setting the expectations and making the rules (or will be soon). MORE
Generation Related Topics Connection Cafe
OCTOBER 19, 2018
They want to encourage interest from the younger generation. My response is usually the same – how are you bringing up the next generation of faithful supporters? What strategies are you using to build your pipeline and encourage engagement from every generation?
Connection Cafe
APRIL 29, 2015
I hope this doesn’t scare you, because once you get past some of the negative propaganda surrounding this generation, you’ll find a passionate group of people who are driven by a desire to do good and make a difference. Are organizations turning this generation’s heightened interest in causes into action for the betterment of the people they serve? Each year, MCON brings together people from all over the country and a wide range of industries, backgrounds and generations.
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Connection Cafe
FEBRUARY 14, 2019
How do we make organizations so important that multiple generations of a family are invested? How do we provide value that these multiple generations see? Maybe a great deal of people are like me, but why not start now to build a culture of continued family giving— and make generational giving second nature, growing your donor base as it matures. Arts & Cultural Nonprofit Fundraising arts fundraising fundraising tips generational giving
Connection Cafe
DECEMBER 18, 2019
“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.
Connection Cafe
JULY 17, 2015
We’ve have been coined as the “Facebook Generation” and the “Lazy Generation ”, but I’d like to challenge the stereotypes. The Next Generation in American Giving report also provides promising statistics about the giving preferences of younger generations. The Statistics: Generation Y gives 62% through their mobile phones. Generation Y gives 47% through a nonprofit’s website. Don’t count out this young, up and coming generation!
Beneblog: Technology Meets Society
MAY 19, 2011
And Jeff Klingner (who cooked this up) asked that I credit CBS Studios for the still from Star Trek: The Next Generation and superlame.com for the captioning technology!
SocialFish
NOVEMBER 16, 2015
It doesn’t take a lot of searching on the web to find essays, posts, and articles that declare generational differences a big lie. Many of them center around Millennials, particularly because that generation has been covered in the press with many different names (Gen Y, NetGen, etc.) So in case you were wondering, there is actual historical theory that explains the generations. Here’s my short version: Generational differences are rooted in values.
SocialFish
FEBRUARY 14, 2019
It doesn’t take a lot of searching on the web to find essays, posts, and articles that declare generational differences a big lie. Many of them center around Millennials, particularly because that generation has been covered in the press with many different names (Gen Y, NetGen, etc.) So in case you were wondering, there is actual historical theory that explains the generations. Here’s my short version: Generational differences are rooted in values.
Find the free stuff
APRIL 19, 2020
The post The Best Free Hashtag Generators for 2020 appeared first on PhreeSite.com. Do your want to FREE to find out the hottest Hashtags in your niche?
NetWits
OCTOBER 15, 2009
A popular topic at conferences and water coolers in recent months has been how different generations engage with nonprofits. This is a subject that I've covered in my presentation "The Changing Nature of Online Fundraising" over the past year
SocialFish
JUNE 6, 2013
I spoke recently to a group of HR professionals in Pennsylvania about Managing Generational Diversity. In the presentation I distinguish between the hype around generations (oversimplified, negative caricatures of each generation that blame one or more of them for our current problems), and the legitimate and important knowledge about generations (identifying differences in values based on the differing social contexts of each generation’s coming of age period).
SocialFish
APRIL 3, 2013
Of course, a few years ago (when social media was still being discounted as a possible fad), there was a more pressing challenge for organizations: generational diversity. So have generational issues been superseded by social media and social business? I think generations are still a big challenge for organizations. So the question is, how do generational issues connect to social business? Every generation is social. All generations are social.
TechImpact
OCTOBER 31, 2013
” Here are 10 stats to help you appeal to the next generation of givers. 49% of Generation Y said they would be more likely to donate if they can see the impact of their donation. Over 50% of this generation were interested in recurring donations. Nonprofit leaders, make learning more about the younger generation a priority–track the giving habits, positive interactions, and social culture this group enjoys in your CRM system and really hone into their habits.
Connection Cafe
NOVEMBER 7, 2013
Join Pam for an informational webinar “Who Gives: How Generations X, Y, Baby Boomers, and Matures Donate” on November 13th. In our recent survey “ The Next Generation of American Giving ,” it was no surprise that Boomers and Matures report giving the most money to the most charities; they are more established financially and in their charitable values. Boomers are the generational cohort that charitable organizations should focus on today.
SocialFish
NOVEMBER 6, 2017
I am super excited to share with you our brand new Generations on-demand course. It also includes a copy of Jamie’s Generational Differences in the Workplace e-book. Here’s the description: In this on-demand training program, you will receive the tools and concepts you need to start leveraging the full power of generational differences inside your organization. . WHOO HOO!
Wild Apricot
OCTOBER 4, 2013
"All generations are not created equal" and they all have different charitable giving habits and behavior trends. Here''s a look at The Next Generation of American and Canadian Giving reports and insight that impacts fundraising strategies. Fundraising
Wild Apricot
MAY 22, 2015
Who will be the "new generation of citizen leaders" and how will they impact the future of philanthropy? Philanthropy is a changing! Some thoughts for the May Nonprofit Blog Carnival. Fundraising Non-profits
Find the free stuff
MAY 20, 2020
If it feels like you are struggling with your lead generation, it’s not just you, COVID-19 is hurting businesses all over the world. If you are going through a massive drop in leads generation, do not worry because better times are ahead. The post 10 Effective Ways to Generate More Leads During Covid-19 appeared first on PhreeSite.com. However, to keep your business afloat, it is important to create more reach.
EveryAction
NOVEMBER 27, 2018
Through a mix of session formats, speakers from inside and outside our sector, structured networking, and informal discussions with peers, participants will explore ways to design and implement evaluation and learning approaches that generate stronger information, decisions and performance.
SocialFish
OCTOBER 7, 2015
The Twittersphere is stupid awesome for generating leads and various PR opportunities. The opportunities to generate leads from Twitter are definitely there, they’re just waiting for someone like you to respond. This awesome post by Jarred Carrizales recently appeared here and is reposted with permission. ———— My favorite new method of getting links and mentions is PR, by far.
Connection Cafe
APRIL 9, 2010
If you currently work in a nonprofit organization, or the corporate world for that matter, you've no doubt had a conversation in the past year about "generational differences" today. How do you reach Generation Y with the many different outlets they use? Author: Jordan Viator.
Wild Apricot
MAY 8, 2014
Here are some ideas for reaching the "selfie" generation. Are you showing rather than telling your story? social media
Connection Cafe
APRIL 25, 2016
Like with generations past, Millennials (born 1980-2000) are the “it” audience right now. They’ve overtaken all other generations in terms of population in the United States, and they’ve recently surpassed Baby Boomers to become the largest generation in the workforce. But also like generations past, Millennials do things differently. And as the largest generation in the country, they’re the ones setting the expectations and making the rules (or will be soon).
Connection Cafe
MARCH 24, 2015
With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space. Riley Children’s Foundation features their patients’ “Riley Stories” all over their website: What other forms of User-Generated Content have you seen that are successful? For many nonprofits, writing new online content can be a huge burden.
NonProfit Hub
APRIL 24, 2015
Enter Steven Shattuck, Bloomerang’s content generator and social media extraordinaire. The post [Cause Camp] The Three As of of Nonprofit Content Generation appeared first on Nonprofit Hub. Featured Social Media advocacy appeals appreciation As content generation hub Nonprofit threeOne of the biggest questions when curating social media content is “What the heck should we be posting and how often?”.
Connection Cafe
FEBRUARY 21, 2013
Here are a few options for generating more revenue at your events. Fundraising events
Amy Sample Ward
JUNE 3, 2010
Earlier this month, the Connected Generation conference brought lots of folks from organizations and direct services groups, as well as practitioners, educators, and researchers together in Bristol, UK, to talk about the use of social media in youth work.
EveryAction
JUNE 6, 2019
The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We We help fundraisers generate more revenue today and thrive in a data driven future. DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors.
Connection Cafe
MAY 10, 2019
generations. Before we can engage the generations, we need to know a bit more about each of them. Generation Alpha: Born 2010–2024. Generation Alpha are the youngest in your children’s ministry and your nursery. Generation Z: Born 1996–2009. Generation Z are the older children in your children’s ministry and youth groups. As this generation search for who they are, your church can engage them and show them where faith fits into it all.
TechImpact
APRIL 23, 2014
Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Social media is a less used, but no less important, means of generating web traffic. The post The 5 Ways Your Nonprofit’s Website Generates Traffic appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Stable Cash Income.
EveryAction
SEPTEMBER 12, 2018
HSF also seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come.
AFP Blog
NOVEMBER 30, 2015
NPR Generation Listen — Get It First: NPR Listening Party Kit : "We’re excited to be launching on #GivingTuesday, Dec. Sign up to be the first to get the NPR Listening Party Kit: Giving Edition right here. We can’t wait to see how you #hostyourown. Just download the kit, gather your favorite people, and jump right into your #nprlisteningparty. And please tag yourselves and @NPRgenlisten in your pics to help us spread the spirit of giving and curiosity this holiday season." 'via
Connection Cafe
MAY 7, 2014
Now, we’re entering into a third wave, also known as the next generation of online giving. So what is this third wave, the next generation of online giving? And this very important finding will help guide the next generation of online giving. The platform aims to help people spread the word about these causes, and ultimately, generate support. We’ve seen three clear waves of online giving. The first allowed donations to a cause online.
NonProfit Hub
APRIL 20, 2018
The post 6 Ways to Generate More Media Coverage This Year appeared first on Nonprofit Hub. When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. Build relationships with the press.
Wild Apricot
JANUARY 15, 2018
If your organization is looking for more funding opportunities, here are five of the best ways nonprofits are generating earned income to support their missions
VolunteerMark
AUGUST 28, 2014
Building on the discussion of revenue generating non-profits from Monday, this article talks about five questions you should ask yourself when considering if your non-profit could fundraise via revenue generation. This five step process will take you a long way in the direction of seeing if this is a fit for you
SocialFish
MARCH 26, 2012
Those of us born between 1980 to 1995 are commonly referred to as Generation-Y. To be honest, I think the name N-Gen (Net Generation) is more befitting. Quick Facts: Generation-Y spends at least three hours online each day (this doesn’t include time on our smartphones…yikes). We are in the 6th / 7th generation and still they have not evolved in their format and focus.
SocialFish
MAY 18, 2015
————– In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce—a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it.
AFP Blog
NOVEMBER 23, 2010
The Nonprofit Quarterly | @npquarterly | The Philanthrobabble Generator: "Thanks to the Philanthrobabble Generator (PBG), an innovative and impactful component of NPQ’s capacity building toolbox, you will never again have to actually think for yourself when crafting a grant proposal.
Connection Cafe
OCTOBER 10, 2013
Social media may seem like the way to reach the next generation of donors. Social Media Generation Profiles. hjc, Blackbaud, Edge Research, and Sea Change Strategies recently studied the giving habits and communication preferences of four generations of Canadian donors and published findings in a report called The Next Generation of Canadian Giving 2013. Generation X (or Gen X, born 1965 – 1980).
NonProfit Hub
APRIL 12, 2017
This much rings true for your nonprofit organization and the next generation of do-gooders. These are the people who have your back; these are the people who understand your mission – and they could be the next generation of leaders for your organization. Set aside time to think about who’s up to the plate and will become that next generation. The post Succession Strategy: Mapping the Next Generation of Leadership appeared first on Nonprofit Hub.
SocialFish
FEBRUARY 16, 2019
In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce—a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. This is the first generation to NOT remember the work world without the Internet. (If
SocialFish
FEBRUARY 16, 2019
In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce—a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. This is the first generation to NOT remember the work world without the Internet. (If
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