Expert insights. Personalized for you.
Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Social media is a less used, but no less important, means of generating web traffic. The post The 5 Ways Your Nonprofit’s Website Generates Traffic appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Stable Cash Income. MORE
This much rings true for your nonprofit organization and the next generation of do-gooders. These are the people who have your back; these are the people who understand your mission – and they could be the next generation of leaders for your organization. Set aside time to think about who’s up to the plate and will become that next generation. The post Succession Strategy: Mapping the Next Generation of Leadership appeared first on Nonprofit Hub. MORE
A new type of website management tool known as Static Site Generators makes websites less vulnerable. We are intrigued by the new technology of static site generators and how they might help us address this issue. What are Static Site Generators? MORE
The post The Best Free Hashtag Generators for 2020 appeared first on PhreeSite.com. Do your want to FREE to find out the hottest Hashtags in your niche? MORE
A new type of website management tool known as Static Site Generators makes websites less vulnerable. Authored by John Kenyon & Max Pearl Requirements for Creating Static Sites If you’re ready to try out a static site generator, here is what you’ll need. MORE
Get ready to engage the next generation of members! Now more than ever, your organization needs a digital transformation strategy to engage the next generation of members and deliver value. You're invited: How to Engage the Next Generation of Members with Salesforce. MORE
“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors. MORE
Community Community Generated Content Fernando Labastida Movember nptech nten Communications Fernando Labastida. Content Strategist. Kimbia. Nonprofits have a great story to tell, but how can you stand out in a crowded field of generic content marketing? By tapping into that wellspring of stories each one of your supporters and beneficiaries have. But it’s easier said than done. MORE
Earlier this month, the Connected Generation conference brought lots of folks from organizations and direct services groups, as well as practitioners, educators, and researchers together in Bristol, UK, to talk about the use of social media in youth work. MORE
I hope this doesn’t scare you, because once you get past some of the negative propaganda surrounding this generation, you’ll find a passionate group of people who are driven by a desire to do good and make a difference. Are organizations turning this generation’s heightened interest in causes into action for the betterment of the people they serve? Each year, MCON brings together people from all over the country and a wide range of industries, backgrounds and generations. MORE
A popular topic at conferences and water coolers in recent months has been how different generations engage with nonprofits. This is a subject that I've covered in my presentation "The Changing Nature of Online Fundraising" over the past year MORE
If it feels like you are struggling with your lead generation, it’s not just you, COVID-19 is hurting businesses all over the world. If you are going through a massive drop in leads generation, do not worry because better times are ahead. MORE
As I was writing today’s post on how to support the next generation of leaders based on great advice from The Emerging Leaders Playbook , co-authored by Beth Kanter, I can’t but help but reflect on the leadership, passion, and out of the box thinker that Jake Brewer was in the nonprofit and civic democracy space. MORE
While it's tempting to focus on scarcity, a new generation of philanthropists is coming of age. They are leveraging the lowered costs of coordination provided by the web and mobile net, and they are stepping up to meet the challenges facing their generations. By Nathaniel James, Social Innovation Consultant. Recent economic forecasting suggests that traditional fundraising is not going to get easier any time soon. MORE
If your organization is looking for more funding opportunities, here are five of the best ways nonprofits are generating earned income to support their missions MORE
This panel discussion focuses on the generational divide, with the following panelists: Wendy Harman and Suzy DeFrancis, American Red Cross. Intro from Kari: When the Case Foundation was first discussing with partners what they wanted to get out of the Summit, they talked about how to bridge the generational divide. We see a lot of attention on next generation leaders, but not on how they will change our institutions. MORE
Trendwatching has released its February report called " Generation Generosity " They sum it up as: "Giving is the new taking, and sharing is the new giving.n The most important driver behind GENERATION G is a wide variety of consumers and citizens being more generous. We know you know this: GENERATION G is more about context and timing than out-of-the-blue insights. F)RIGID NO MORE What does generation generosity mean for your nonprofit? Photo from Buglugs. MORE
Don’t Believe Myths about Generational Learning Differences. Read more about Don’t Believe Myths about Generational Learning Differences MORE
But according to a recent guest post on Beth … Continued The post Mentoring The Next Generation IS A Valuable Investment appeared first on Tech Impact. Many of us would like to volunteer our time to mentor young people, to offer some guidance and friendship to those who need it most. Often times many of us find life gets in the way, that we can’t fit the time into our busy schedules. MORE
” Here are 10 stats to help you appeal to the next generation of givers. 49% of Generation Y said they would be more likely to donate if they can see the impact of their donation. Over 50% of this generation were interested in recurring donations. Nonprofit leaders, make learning more about the younger generation a priority–track the giving habits, positive interactions, and social culture this group enjoys in your CRM system and really hone into their habits. MORE
Both are on full scholarship at the Kigali Health Institute and are supported by nonprofit call “ Generation Rwanda ” that helps orphans and other socially vulnerable people in Rwanda become leaders and foster economic development and social reconciliation. You can find her story on the Generation Rwanda site). MORE
But I would argue, Generation Y or “millennials”, those born in the 80’s and 90’s, are poised to be the next big thing in charitable giving. Going after the charitable dollars of millennials may seem like “small fish,” but keep this in mind, millennials are now the largest generation in terms of population. posted by Lars Ward , Research Aid, ASU Lodestar Center. What is your nonprofit doing right now to attract my money? MORE
How do we make organizations so important that multiple generations of a family are invested? How do we provide value that these multiple generations see? Maybe a great deal of people are like me, but why not start now to build a culture of continued family giving— and make generational giving second nature, growing your donor base as it matures. Arts & Cultural Nonprofit Fundraising arts fundraising fundraising tips generational giving MORE
Michael Wilson. CEO & Founder. Small World Labs. These five examples of nonprofit communities show the diversity of options and ideas for engaging people around a mission. Creating an online community to mobilize your supporters and further your nonprofit''s mission might seem like a big task. What to do? Where to start? A simple way is to look at what your peers are doing. This article looks at five examples of what some innovative nonprofits are doing with their online communities. MORE
Enter Steven Shattuck, Bloomerang’s content generator and social media extraordinaire. The post [Cause Camp] The Three As of of Nonprofit Content Generation appeared first on Nonprofit Hub. Featured Social Media advocacy appeals appreciation As content generation hub Nonprofit threeOne of the biggest questions when curating social media content is “What the heck should we be posting and how often?”. MORE
If you were told to raise $5,000 by the end of the month, could you do it? There are seven key strategies that will help make your next peer-to-peer fundraiser the best success. Fundraising peer-to-peer MORE
We’ve have been coined as the “Facebook Generation” and the “Lazy Generation ”, but I’d like to challenge the stereotypes. The Next Generation in American Giving report also provides promising statistics about the giving preferences of younger generations. The Statistics: Generation Y gives 62% through their mobile phones. Generation Y gives 47% through a nonprofit’s website. Don’t count out this young, up and coming generation! MORE
"All generations are not created equal" and they all have different charitable giving habits and behavior trends. Here''s a look at The Next Generation of American and Canadian Giving reports and insight that impacts fundraising strategies. Fundraising MORE
We are keenly focused on the idea that in the next 8-10 years, there will be generational shifts. Jude Connected with the Next Generation of Donors for a Record Fundraising Year appeared first on Salesforce.org. By Rob Acker, CEO of Salesforce.org and Rick Shadyac, CEO of ALSAC. MORE
What Depop Can Teach Associations About Attracting the Next Generation. Read more about What Depop Can Teach Associations About Attracting the Next Generation MORE
And Jeff Klingner (who cooked this up) asked that I credit CBS Studios for the still from Star Trek: The Next Generation and superlame.com for the captioning technology! Benetech brainstorms are always a treat: it's a chance for all of us to step back and imagine how much more and better we could be doing for our users. MORE
Picking one of the 20 best fake email generators gives your email maximum protection. The post 20 Best Free Fake Email Generators For Temp Mail Address appeared first on PhreeSite.com. MORE
Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation Z is being born into digital technology and will be highly connected throughout their lifetime. The millennial generation consists of 76 million Americans who are tech savvy, well-informed, and results-driven. MORE
A reality driven by the fact that by 2020, 25 percent of the labor force will be over the age of 55, and Generation Z is just now entering the workforce. Key takeaways from Grubb's new book, Clash of the Generations , include: Old habits - not old people - kill innovation , and pairing veteran workers with younger ones has proven to spur innovation at many companies. Understand that work ethic means very different things to each generation and this includes time in the office. MORE
My session focuses on the pretty obtuse topic of ‘the future of online revenue generation for charities.’ Here are my slides: The Future of Online Revenue Generation for Charities. Today, I’m presenting at the NCVO Foresight seminar: Changing ICT – what does it mean for your charity? MORE
In this edition of TechSoup's Nonprofits Live, our guests spoke about why they employ user-generated content and how they tap into their communities for it. Welcoming User-Generated Content. Sample Ward started off the discussion by speaking about creating a community that welcomes user-generated content. User-generated content, like other content, should be of value and tie back to your organization's purpose. Using Donor-Generated Content. MORE
Who will be the "new generation of citizen leaders" and how will they impact the future of philanthropy? Philanthropy is a changing! Some thoughts for the May Nonprofit Blog Carnival. Fundraising Non-profits MORE
In part 1 of this blog series , we discussed how essential posting and maintaining quality content on your nonprofit’s website is to generating traffic. But driving more traffic to your website goes beyond just generating and maintaining updated content. The post Part 2: How To Generate More Nonprofit Website Traffic appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of imagecarnivore. MORE
Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry. Read more about Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry MORE
They want to encourage interest from the younger generation. My response is usually the same – how are you bringing up the next generation of faithful supporters? What strategies are you using to build your pipeline and encourage engagement from every generation? Junior Boards, or other leadership roles, help cultivate the next generation of leaders committed to your organization. You can also focus on incorporating more relationship building across generations. MORE
Greater generational differences appear when it comes to reasons for social networking and selecting virtual destinations. Users ages 18 to 24 are primarily headed to sites focused on nightlife, professional wrestling, comics and animation, and Generation Xers represent the greatest users of online banking. One obvious reason for the generational digital divide is timing. Within this population, the generational divide is greatest for people over 65. MORE
The post 6 Ways to Generate More Media Coverage This Year appeared first on Nonprofit Hub. When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. Build relationships with the press. MORE
Here are some ideas for reaching the "selfie" generation. Are you showing rather than telling your story? social media MORE
This month’s Net2 Think Tank topic focused on user generated content. Can User Generated Content Create Unique Community Opportunities? Ana at JelloBrain has a terrific post discussing the relationship between user generated content and the organizations and infastructure on which that content is posted. Tags: net2thinktank roundup casestudy net2 user generated content Have you used a campaign or a project to invite contributions? MORE
Generation Related Topics 
Nimble AMS
MAY 5, 2021
Get ready to engage the next generation of members! Now more than ever, your organization needs a digital transformation strategy to engage the next generation of members and deliver value. You're invited: How to Engage the Next Generation of Members with Salesforce.
John Kenyon
JUNE 25, 2019
A new type of website management tool known as Static Site Generators makes websites less vulnerable. We are intrigued by the new technology of static site generators and how they might help us address this issue. What are Static Site Generators?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
John Kenyon
MAY 1, 2019
A new type of website management tool known as Static Site Generators makes websites less vulnerable. Authored by John Kenyon & Max Pearl Requirements for Creating Static Sites If you’re ready to try out a static site generator, here is what you’ll need.
Beneblog: Technology Meets Society
MAY 19, 2011
And Jeff Klingner (who cooked this up) asked that I credit CBS Studios for the still from Star Trek: The Next Generation and superlame.com for the captioning technology! Benetech brainstorms are always a treat: it's a chance for all of us to step back and imagine how much more and better we could be doing for our users.
NetWits
OCTOBER 15, 2009
A popular topic at conferences and water coolers in recent months has been how different generations engage with nonprofits. This is a subject that I've covered in my presentation "The Changing Nature of Online Fundraising" over the past year
Find the free stuff
APRIL 19, 2020
The post The Best Free Hashtag Generators for 2020 appeared first on PhreeSite.com. Do your want to FREE to find out the hottest Hashtags in your niche?
TechImpact
OCTOBER 31, 2013
” Here are 10 stats to help you appeal to the next generation of givers. 49% of Generation Y said they would be more likely to donate if they can see the impact of their donation. Over 50% of this generation were interested in recurring donations. Nonprofit leaders, make learning more about the younger generation a priority–track the giving habits, positive interactions, and social culture this group enjoys in your CRM system and really hone into their habits.
Nonprofit Tech for Good
MARCH 25, 2014
Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation Z is being born into digital technology and will be highly connected throughout their lifetime. The millennial generation consists of 76 million Americans who are tech savvy, well-informed, and results-driven.
Wild Apricot
OCTOBER 4, 2013
"All generations are not created equal" and they all have different charitable giving habits and behavior trends. Here''s a look at The Next Generation of American and Canadian Giving reports and insight that impacts fundraising strategies. Fundraising
Wild Apricot
MAY 22, 2015
Who will be the "new generation of citizen leaders" and how will they impact the future of philanthropy? Philanthropy is a changing! Some thoughts for the May Nonprofit Blog Carnival. Fundraising Non-profits
Find the free stuff
MAY 20, 2020
If it feels like you are struggling with your lead generation, it’s not just you, COVID-19 is hurting businesses all over the world. If you are going through a massive drop in leads generation, do not worry because better times are ahead.
Wild Apricot
MAY 8, 2014
Here are some ideas for reaching the "selfie" generation. Are you showing rather than telling your story? social media
TechImpact
APRIL 23, 2014
Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Social media is a less used, but no less important, means of generating web traffic. The post The 5 Ways Your Nonprofit’s Website Generates Traffic appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Stable Cash Income.
Saleforce Nonprofit
APRIL 13, 2021
We are keenly focused on the idea that in the next 8-10 years, there will be generational shifts. Jude Connected with the Next Generation of Donors for a Record Fundraising Year appeared first on Salesforce.org. By Rob Acker, CEO of Salesforce.org and Rick Shadyac, CEO of ALSAC.
NTEN
SEPTEMBER 8, 2011
While it's tempting to focus on scarcity, a new generation of philanthropists is coming of age. They are leveraging the lowered costs of coordination provided by the web and mobile net, and they are stepping up to meet the challenges facing their generations. By Nathaniel James, Social Innovation Consultant. Recent economic forecasting suggests that traditional fundraising is not going to get easier any time soon.
Wild Apricot
JANUARY 15, 2018
If your organization is looking for more funding opportunities, here are five of the best ways nonprofits are generating earned income to support their missions
Connection Cafe
APRIL 29, 2015
I hope this doesn’t scare you, because once you get past some of the negative propaganda surrounding this generation, you’ll find a passionate group of people who are driven by a desire to do good and make a difference. Are organizations turning this generation’s heightened interest in causes into action for the betterment of the people they serve? Each year, MCON brings together people from all over the country and a wide range of industries, backgrounds and generations.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2009
Trendwatching has released its February report called " Generation Generosity " They sum it up as: "Giving is the new taking, and sharing is the new giving.n The most important driver behind GENERATION G is a wide variety of consumers and citizens being more generous. We know you know this: GENERATION G is more about context and timing than out-of-the-blue insights. F)RIGID NO MORE What does generation generosity mean for your nonprofit? Photo from Buglugs.
Connection Cafe
FEBRUARY 14, 2019
How do we make organizations so important that multiple generations of a family are invested? How do we provide value that these multiple generations see? Maybe a great deal of people are like me, but why not start now to build a culture of continued family giving— and make generational giving second nature, growing your donor base as it matures. Arts & Cultural Nonprofit Fundraising arts fundraising fundraising tips generational giving
Amy Sample Ward
JUNE 3, 2010
Earlier this month, the Connected Generation conference brought lots of folks from organizations and direct services groups, as well as practitioners, educators, and researchers together in Bristol, UK, to talk about the use of social media in youth work.
NonProfit Hub
APRIL 24, 2015
Enter Steven Shattuck, Bloomerang’s content generator and social media extraordinaire. The post [Cause Camp] The Three As of of Nonprofit Content Generation appeared first on Nonprofit Hub. Featured Social Media advocacy appeals appreciation As content generation hub Nonprofit threeOne of the biggest questions when curating social media content is “What the heck should we be posting and how often?”.
WBT Systems
JANUARY 21, 2019
Don’t Believe Myths about Generational Learning Differences. Read more about Don’t Believe Myths about Generational Learning Differences
Amy Sample Ward
AUGUST 24, 2009
This month’s Net2 Think Tank topic focused on user generated content. Can User Generated Content Create Unique Community Opportunities? Ana at JelloBrain has a terrific post discussing the relationship between user generated content and the organizations and infastructure on which that content is posted. Tags: net2thinktank roundup casestudy net2 user generated content Have you used a campaign or a project to invite contributions?
NTEN
NOVEMBER 19, 2013
Community Community Generated Content Fernando Labastida Movember nptech nten Communications Fernando Labastida. Content Strategist. Kimbia. Nonprofits have a great story to tell, but how can you stand out in a crowded field of generic content marketing? By tapping into that wellspring of stories each one of your supporters and beneficiaries have. But it’s easier said than done.
Wild Apricot
APRIL 12, 2017
If you were told to raise $5,000 by the end of the month, could you do it? There are seven key strategies that will help make your next peer-to-peer fundraiser the best success. Fundraising peer-to-peer
Connection Cafe
JULY 17, 2015
We’ve have been coined as the “Facebook Generation” and the “Lazy Generation ”, but I’d like to challenge the stereotypes. The Next Generation in American Giving report also provides promising statistics about the giving preferences of younger generations. The Statistics: Generation Y gives 62% through their mobile phones. Generation Y gives 47% through a nonprofit’s website. Don’t count out this young, up and coming generation!
Connection Cafe
DECEMBER 18, 2019
“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.
WBT Systems
AUGUST 10, 2020
Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry. Read more about Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry
Beth Kanter
MAY 17, 2012
Both are on full scholarship at the Kigali Health Institute and are supported by nonprofit call “ Generation Rwanda ” that helps orphans and other socially vulnerable people in Rwanda become leaders and foster economic development and social reconciliation. You can find her story on the Generation Rwanda site).
Tech Soup Blog
JUNE 7, 2012
In this edition of TechSoup's Nonprofits Live, our guests spoke about why they employ user-generated content and how they tap into their communities for it. Welcoming User-Generated Content. Sample Ward started off the discussion by speaking about creating a community that welcomes user-generated content. User-generated content, like other content, should be of value and tie back to your organization's purpose. Using Donor-Generated Content.
Connection Cafe
OCTOBER 19, 2018
They want to encourage interest from the younger generation. My response is usually the same – how are you bringing up the next generation of faithful supporters? What strategies are you using to build your pipeline and encourage engagement from every generation? Junior Boards, or other leadership roles, help cultivate the next generation of leaders committed to your organization. You can also focus on incorporating more relationship building across generations.
NonProfit Hub
APRIL 20, 2018
The post 6 Ways to Generate More Media Coverage This Year appeared first on Nonprofit Hub. When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. Build relationships with the press.
ASU Lodestar Center
JULY 5, 2012
But I would argue, Generation Y or “millennials”, those born in the 80’s and 90’s, are poised to be the next big thing in charitable giving. Going after the charitable dollars of millennials may seem like “small fish,” but keep this in mind, millennials are now the largest generation in terms of population. posted by Lars Ward , Research Aid, ASU Lodestar Center. What is your nonprofit doing right now to attract my money?
Amy Sample Ward
JUNE 22, 2011
This panel discussion focuses on the generational divide, with the following panelists: Wendy Harman and Suzy DeFrancis, American Red Cross. Intro from Kari: When the Case Foundation was first discussing with partners what they wanted to get out of the Summit, they talked about how to bridge the generational divide. We see a lot of attention on next generation leaders, but not on how they will change our institutions.
TechImpact
JULY 17, 2014
In part 1 of this blog series , we discussed how essential posting and maintaining quality content on your nonprofit’s website is to generating traffic. But driving more traffic to your website goes beyond just generating and maintaining updated content. The post Part 2: How To Generate More Nonprofit Website Traffic appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of imagecarnivore.
WBT Systems
JULY 15, 2019
What Depop Can Teach Associations About Attracting the Next Generation. Read more about What Depop Can Teach Associations About Attracting the Next Generation
TechImpact
JUNE 10, 2013
But according to a recent guest post on Beth … Continued The post Mentoring The Next Generation IS A Valuable Investment appeared first on Tech Impact. Many of us would like to volunteer our time to mentor young people, to offer some guidance and friendship to those who need it most. Often times many of us find life gets in the way, that we can’t fit the time into our busy schedules.
Eric Jacobson
FEBRUARY 4, 2018
A reality driven by the fact that by 2020, 25 percent of the labor force will be over the age of 55, and Generation Z is just now entering the workforce. Key takeaways from Grubb's new book, Clash of the Generations , include: Old habits - not old people - kill innovation , and pairing veteran workers with younger ones has proven to spur innovation at many companies. Understand that work ethic means very different things to each generation and this includes time in the office.
NonProfit Hub
APRIL 12, 2017
This much rings true for your nonprofit organization and the next generation of do-gooders. These are the people who have your back; these are the people who understand your mission – and they could be the next generation of leaders for your organization. Set aside time to think about who’s up to the plate and will become that next generation. The post Succession Strategy: Mapping the Next Generation of Leadership appeared first on Nonprofit Hub.
Care2
SEPTEMBER 20, 2015
As I was writing today’s post on how to support the next generation of leaders based on great advice from The Emerging Leaders Playbook , co-authored by Beth Kanter, I can’t but help but reflect on the leadership, passion, and out of the box thinker that Jake Brewer was in the nonprofit and civic democracy space.
Amy Sample Ward
DECEMBER 8, 2009
My session focuses on the pretty obtuse topic of ‘the future of online revenue generation for charities.’ Here are my slides: The Future of Online Revenue Generation for Charities. Today, I’m presenting at the NCVO Foresight seminar: Changing ICT – what does it mean for your charity?
NTEN
AUGUST 25, 2009
Greater generational differences appear when it comes to reasons for social networking and selecting virtual destinations. Users ages 18 to 24 are primarily headed to sites focused on nightlife, professional wrestling, comics and animation, and Generation Xers represent the greatest users of online banking. One obvious reason for the generational digital divide is timing. Within this population, the generational divide is greatest for people over 65.
NTEN
MARCH 26, 2014
Michael Wilson. CEO & Founder. Small World Labs. These five examples of nonprofit communities show the diversity of options and ideas for engaging people around a mission. Creating an online community to mobilize your supporters and further your nonprofit''s mission might seem like a big task. What to do? Where to start? A simple way is to look at what your peers are doing. This article looks at five examples of what some innovative nonprofits are doing with their online communities.
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