article thumbnail

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. Fundraising by Mail fundraising by mail

Authoring 240
article thumbnail

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems?

System 232
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Looking for a Fundraising Magic Bullet

The Fundraising Authority

They are a sign that you, your board, or your team are waiting for a “magic bullet” to solve your fundraising problems. As fundraisers, we go to seminars and hear about setting up donor funnels, building fundraising networks , and making asks.

Authoring 220
article thumbnail

How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors.

Authoring 249
article thumbnail

Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. What matters for your event is fundraising.

Authoring 241
article thumbnail

FREE 2023 Fundraising Calendar

NonProfit PRO

Get 12 months of fundraising tips, best practices, and nonprofit industry data that will keep you inspired all year long! Get your free 2023 Fundraising Calendar now

Calendar 193
article thumbnail

Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies, “Okay, no, that was a FUN-raiser.

Authoring 217
article thumbnail

Using Technology to Adapt to Modern Fundraising Challenges

NonProfit PRO

For your fundraising efforts to continue to be effective, your communications must reach the right people and stand out. The good news is that there is technology out there that can support your fundraising efforts in today’s challenging fundraising environment.

Challenge 218
article thumbnail

How to Set Sponsorship Levels and Benefits for Your Next Fundraising Event

The Fundraising Authority

For most fundraising events , the majority of your money should be raised through sponsorships. Assume that you will raise at least 50% of your overall fundraising goal through sponsorships (if not more). Fundraising Events corporate sponsors fundraising event

Authoring 253
article thumbnail

3 Great Unusual Fundraising Ideas

The Fundraising Authority

When small and midsized non-profits are looking for new fundraising ideas, they are usually given ideas that require a lot of work for only a little return. Things like carwashes, rummage sales, and spare change collections can raise money, but often take a ton of work in return for just a few thousand dollars of fundraising profit. Multi-Level Fundraising! Set up a fundraising committee for your group, and task it with a dollar goal. Fundraising Ideas

Ideas 185
article thumbnail

Unlock the Power of Maps to Boost Your Nonprofit’s Fundraising

The Fundraising Authority

Uncover the Benefits of Maps for Nonprofit Fundraising. Maps can be used to illustrate the work of a nonprofit, the areas they serve, and the impact of their fundraising efforts. Maps can be a powerful tool for illustrating the impact of fundraising efforts. Fundraising Ideas

Authoring 148
article thumbnail

Whole Brain Fundraising

NonProfit PRO

FundraisingCombining Stories and Data to Better Prove your Impact.

Brain 170
article thumbnail

Are You a Great Fundraiser?

NonProfit PRO

Fundraisers must seek to continuously improve their craft. Fundraisers, who exchange with prospects about a variety of subjects, must believe in their cause and expect every ask to be successful. Fundraiser Education fundraising Fundraising Education

article thumbnail

The 3 Keys to Future-Proofing Your Fundraising

NonProfit PRO

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future. Focusing on the traditional donor profile isn’t going to work going forward — which is why future-proofing your fundraising should be No.

Profile 222
article thumbnail

Every Fundraiser Needs a Coach

NonProfit PRO

Fundraiser Education Coach Fundraiser fundraising GuidanceOur culture celebrates self-reliance and admires the “self-made," yet, it’s a myth.

article thumbnail

5 Takeaways from the Latest Fundraising Effectiveness Project Report

NonProfit PRO

From the state of individual giving, donor retention and the struggle to win over one-time donors, here are the biggest takeaways from the recent “Quarterly Fundraising Report" by the Fundraising Effectiveness Project.

Project 180
article thumbnail

Stay Focused, Fundraiser!

The Fundraising Authority

Likewise, it wastes precious dollars in the fundraising budget in return for very little gain. The epidemic to which I am referring is “fundraising wanderlust,” or a failure to stay focused in your fundraising efforts. You see, fundraisers at many of the non-profits I work with are constantly chasing after the next great idea, implementing something new they saw at a seminar, or trying a new program suggested by a board member.

Authoring 163
article thumbnail

Public Interest Registry Launches.giving to Streamline Online Fundraising

NonProfit PRO

Public Interest Registry, the nonprofit organization that runs the.org domain, launched.giving — a brand new top-level domain that will streamline online fundraising and donating. News/Stats/Studies Online Fundraising Web Design donating Giving Online fundraising PIR

Public 146
article thumbnail

Frontline Fundraiser Credentials: 6 Things That Matter

NonProfit PRO

A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser.

article thumbnail

The why and how of fundraising

Hands on Fundraising

If you’re writing that year-end appeal or anything that goes to your donors, you’ll be more successful if you understand the “why” and “how” of fundraising. “Why” and “how” matter to your fundraising […].

article thumbnail

A 10 Step Guide to a Throwing a Successful Fundraising Event

The Fundraising Authority

Charity events are a popular form of fundraising. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1. Purpose of Your Fundraising Event: Before doing anything else, you must decide what the purpose of your event is. Here are a few questions: Is this truly a fundraising event?

Authoring 185
article thumbnail

Digital Fundraising Innovations and Trends to Watch in 2023

NonProfit PRO

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

Trend 236
article thumbnail

The 2023 Fundraising Outlook

NonProfit PRO

In this year’s annual survey, findings from 890 fundraising professionals provided insights into where organizations found success in 2022, common challenges, and what they’re prioritizing in 2023 as they create their fundraising strategies.

article thumbnail

Maximize Your Social Fundraising This Giving Season

NonProfit PRO

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

Social 222
article thumbnail

The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. That brings us to the state of nonprofit fundraising today. 9 Modern Nonprofit Fundraising Methods. 1) In-person fundraisers. 2) Virtual fundraisers. 3) Hybrid fundraisers.

Method 264
article thumbnail

How Affinity-Based Fundraising Is Changing Everything

NonProfit PRO

Everyone knows the two main things to consider when fundraising are numbers and intent. But there’s a crucial third leg to fundraising, and that’s affinity. Software/Technology Affinity Donor fundraising Intent numbers

Change 223
article thumbnail

OneCause Unveils New Fundraising Platform

NonProfit PRO

OneCause announced the launch of the new OneCause Fundraising Platform to help nonprofits provide a seamless, modern giving experience for donors. News/Stats/Studies Software/Technology Onecause OneCause Fundraising Platform Online fundraising platform

Platform 170
article thumbnail

Making the Most of Year End Fundraising Appeals

The Fundraising Authority

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. The Basics of Year-End Fundraising. It’s a simple fact that has been proven time and again in fundraising studies and research: people give to charity at the end of the year. Here’s a simple year-end fundraising strategy that I have seen work time and again at small and medium-sized non-profits: 1.

Authoring 190
article thumbnail

Your donors don’t care about your fundraising goals

Hands on Fundraising

Your donors really don’t care about your fundraising goals. Fundraising goals are important – inside. If you’re fundraising, you already know that. The post Your donors don’t care about your fundraising goals appeared first on Hands-On Fundraising.

Goal 80
article thumbnail

Holding an Event is NOT Your Whole Fundraising Strategy

The Fundraising Authority

I like fundraising events. I’ve managed (literally) hundreds of them during my fundraising career, from $500,000 galas to $10,000 hosted events and everything in between. Heck, I’ve even written a handbook on a certain kind of fundraising event. So… I’m not one of those “fundraising events aren’t worth the effort” snobs. Holding an event is NOT your whole fundraising strategy. It’s painless to throw out an event as the answer to all of your fundraising woes.

Authoring 163
article thumbnail

3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Today, I want to present three quick and easy tactics you can immediately implement in your online activities that could easily double your online fundraising revenue over the coming year: 1. Internet fundraising

Authoring 183
article thumbnail

5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? So, what can you do to get more people to open and respond to your fundraising emails? If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull.

email 78
article thumbnail

Fundraising isn’t easy

Hands on Fundraising

Fundraising isn’t easy. Nonprofit board members or even staff leaders suggesting fundraisers just… call Oprah. The post Fundraising isn’t easy appeared first on Hands-On Fundraising. Blog Donors Fundraising fundraising programs fundraising staff

article thumbnail

6 ways to put more heart into your fundraising today

Hands on Fundraising

Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long-run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads.

Money 90
article thumbnail

3 Fundraiser Self-Care Check-Ins to Avoid Burnout

NonProfit PRO

Fundraiser Education Staffing & Human Resources Burnout check-in FundraiserIf you find your check engine light on these days, you are not alone. Burnout is a real and persistent challenge for many of us.

article thumbnail

Fundraiser of the Year: Leah Garrett

NonProfit PRO

Leah Garrett, VP of development and communications for Community of Hope, has mastered fundraising and communications to improve health, end family homelessness, and make Washington, D.C., Her accomplishments have earned her NonProfit PRO’s 2022 Fundraiser of the Year Award.

Homeless 179
article thumbnail

What community-centered fundraising means to me

Hands on Fundraising

Fundraising builds communities. Fundraising is an important way to build community. The post What community-centered fundraising means to me appeared first on Hands-On Fundraising. Blog Fundraising community fundraising community-centered individual fundraising

Community 103
article thumbnail

The 7 Habits of Highly Effective Fundraisers

The Fundraising Authority

Every non-profit fundraiser is different. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. Good fundraisers know that they don’t have lots of time and resources to spare.

Authoring 156
article thumbnail

Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

Smart non-profits have started to realize that a strong PR effort, and good press coverage, can lead to increased fundraising. It’s nice getting press coverage of any (non-scandalous) kind, but it’s best, for fundraising purposes, if you can generate great stories about your work, and your mission. The post Fundraising & Public Relations: What’s the Connection? first appeared on The Fundraising Authority.

Public 174
article thumbnail

How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

Last week, we started a three article series on year-end fundraising. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. The first rule for strong year-end fundraising is that the message of your year-end campaign needs to be consistent with your message throughout the year. Many non-profits make the mistake of trying to use gimmicks during year-end fundraising.

Authoring 185