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Have You Tested These 5 Assumptions Lately?

NonProfit PRO

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

Test 227
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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professionals

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Direct Mail Innovations to Test in Your Next Nonprofit Campaign

NonProfit PRO

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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5 Steps to Test Reaching Multicultural Donors With Your Next Campaign

NonProfit PRO

is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists.

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Low-cost A/B Testing Tools & The Demise of Google Optimize

Whole Whale

The great search for free and low-cost A/B Testing Tools is upon us. In the world of digital marketing, A/B testing is a crucial tool for optimizing website performance and improving user experience. However, there is a glimmer of hope for organizations seeking an affordable A/B testing solution.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

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Donation Form A/B Test: Single-Page or Multi-Page?

sgEngage

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. We used Google Optimize to run the A/B test to compare the single-page form with the multi-page form. Single-page form screenshot.