Nonprofit Tech for Good

MAY 29, 2017

ekrptkyoret. Social Media

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. engagement digital testing

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The Science Behind Engaging your Supporters

AUGUST 24, 2018

Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines. Test Everything. Testing early and often is essential to the success of your email program. You may have a good sense of what works for your list, but running tests allows you to ensure that your email program is fully-optimized. Testing Your Emails. Test one variable at a time. Select your test audience. Keep testing.

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Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants.

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Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters.

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Donor Search

JANUARY 17, 2017

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Connection Cafe

DECEMBER 4, 2013

I want to raise testing’s beleaguered profile in the nonprofit community. Why do I believe testing has been relegated to the back seat? Simply, testing is perceived to be a nice-to-have as opposed to a need-to-have. Step 2 : Conduct three tests. 50/50) tests.

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Eric Jacobsen Blog

JUNE 9, 2015

One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership Books The Leadership Test Timothy R. Clark. You can read it in an hour and its message will guide you through your entire career.

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NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. It’s also the easiest way to begin testing.

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EveryAction

FEBRUARY 1, 2016

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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AFP Blog

JANUARY 29, 2013

Facebook Tests Giving Platform - TheNonProfitTimes : Facebook Tests Giving Platform - 01/24/2013 Facebook rolled out an experimental giving platform that allows users to donate $25 to any of a dozen charities. The social networking platform might expand the program later in 2013. For many people on Facebook, it might be the first time they’re considering a contribution or have discovered the work of a nonprofit.

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Connection Cafe

MARCH 2, 2012

However, I was so regretfully disappointed as they didn’t set up their test appropriately for us to really understand the impact. So, what do you have to do to set up a test RIGHT so that you can read results and have the significance needed to be sure that the results will be the same going forward? Establish your test and control groups. Make sure your groups (test and control) will have enough observations (opened email) that can be statistically compared.

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NCE Social Media

JUNE 21, 2010

Every wonder how your Twitter postings influences others? Free online tools such as Klout analyze your use of Twitter and gives you recommendations to be more influential. Try it out and see what ideas it may spawn… Influence.

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EveryAction

FEBRUARY 1, 2016

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic that is especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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Test Data Help Goal 156

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

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Connection Cafe

OCTOBER 21, 2013

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test.

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Byte Technology

FEBRUARY 23, 2017

Welcome to A/B split testing, a relatively simple process where you can gauge what imagery works best for your users. Web professionals have been using the tool for years (Byte Technology can handle the testing for you if you’re uncomfortable with the process) and the analytical information gathered can really boost your page views, return visits, social media feeds and more. Once you feel you’ve digested the data presented, uncheck the box to deactivate the A/B test.

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Picture WordPress Test Site 100

Eric Jacobsen Blog

JANUARY 26, 2015

One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership The Leadership Test Timothy R. Clark. You can read it in an hour and its message will guide you through your entire career.

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Test Leadership Influence Results 60

Connection Cafe

OCTOBER 30, 2013

You say you are going to start testing emails on a regular basis but when it comes time to execute you just don’t have time. Did you perform an A/B test of your message?

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Wild Apricot Blog

OCTOBER 23, 2009

read more

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Connection Cafe

JUNE 20, 2017

Take a quick quiz to test and refresh your knowledge of trends in Charitable Giving. We’re halfway through 2017 but that doesn’t mean we’re done learning from 2016 just yet!

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Trend Knowledge Giving Test 205

Eric Jacobsen Blog

AUGUST 27, 2014

One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership Books The Leadership Test Timothy R. Clark. You can read it in an hour and its message will guide you through your entire career. Here are some important points from the book that are particularly powerful: Leadership is the process of influencing volunteers to accomplish good things.

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Test Leadership Influence Results 59

Connection Cafe

OCTOBER 22, 2013

Usability Tests provide insight into how your users interact with your website. There are many approaches to usability testing, including card sort tests , 5-second tests , and moderated, task-based tests. For moderated tests, you can ask more questions.

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NTEN

FEBRUARY 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working.

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Test Audience Online Results 84

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy. Email Marketing Internet #nptech email eMail marketing testing websites

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SocialFish

NOVEMBER 13, 2014

Three Easy Steps for Simple Facebook Ad Split-Tests from John Haydon. Implementation

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Test Facebook 104

AFP Blog

MAY 14, 2015

A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success : "One in three top charities' websites, including Oxfam, the Royal British Legion and British Red Cross, will fall down search rankings after failing Google's new mobile-friendly test." 'via

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Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!),

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AFP Blog

JANUARY 28, 2014

Nonprofits flunk online fundraising test  Philanthropy North Carolina : he inaugural Online Fundraising Scorecard, a study by Dunham Company and Next After, reviewed the websites of 151 organizations over nine months in 2013, signed up to receive emails, and made an initial $20 gift.

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North Carolina Test Philanthropy Registration 122

AFP Blog

AUGUST 27, 2013

Free Tools to Test Your Nonprofit''s Website for Accessibility | NTEN : "People generally associate the topic of web accessibility with the Americans with Disabilities Act (ADA), but I like to think of web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use." ''via Blog this

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Nonprofit Tech for Good

NOVEMBER 26, 2012

Founded in 1946, the United Nations Children’s Fund (UNICEF) is the driving force that helps build a world where the rights of every child are realized. Social Media

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The Science Behind Engaging your Supporters

OCTOBER 10, 2018

Use testing to maximize your digital engagement Because most Giving Tuesday efforts happen online, your supporters will likely be inundated with related messaging from multiple sources. #GivingTuesday is right around the corner!

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AFP Blog

NOVEMBER 30, 2015

Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly : 'via Blog this

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Captivate Test Museum Technology 100

AFP Blog

AUGUST 9, 2011

4 Easy Email Tests to Start Today | NetWitsThinkTank.com : "re you testing your email messages (i.e. subject lines, time of the day, etc)? If not, you’re missing an opportunity to improve your results

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Beaconfire Wire

OCTOBER 22, 2015

So, you’ve just run a test to try to improve average order size or average gift. Here’s how you run a t-test in excel that will allow you to see if your difference in average gift is statistically significant. Select the t-Test: Two-sample Assuming Unequal Variances.

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Connection Cafe

AUGUST 3, 2015

Oh, Austin, TX. It’s safe to say this town is up there trending with those other ‘cool hipster’ cities like Brooklyn and Portland. And with the influx of 100+ people moving here on a daily basis , it’s a good thing the locals continue to remind everyone to “ Keep Austin Weird.

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Byte Technology

DECEMBER 29, 2016

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. It’s easy to use and intuitive and a great option for beginners wanting to test out their new site.

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WordPress Test Plugin Site 100

NTEN

DECEMBER 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what''s working.

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Test Audience Online Results 55

AFP Blog

APRIL 27, 2011

Personality Test: Which iPad Reader App Are You? Slideshows

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Frogloop

MARCH 3, 2014

One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. If your sample sizes are too big, you are wasting subscribers on the less effective tests.

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AFP Blog

JUNE 8, 2015

The Remote Office: Putting Free Video Conferencing Tools to the Test | Idealware : "For the remote office, the casual chat or the quick around-a-monitor powwow isn’t possible, so scheduled meetings take on a whole new importance. In the past, we primarily used Google Hangouts for meetings between in-office and remote staff. However, as we’ve grown, we’ve had some quality issues, so we decided to check out the free alternatives and compare them. " 'via Blog this

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it.

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AFP Blog

AUGUST 29, 2014

We’re crash testing digital campaign tools – and here’s what we’ve found : From big listening platforms like Radian6 to email testing tools like 8seconds, we’re working with Greenpeacers everywhere to experiment with new tools and tactics and see if they add value to our work and campaigns

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