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Nonprofit Tech for Good

ekrptkyoret. Social Media

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants.

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Writing (and Testing) Great Nonprofit Emails

Everyaction

Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines. Test Everything. Testing early and often is essential to the success of your email program. You may have a good sense of what works for your list, but running tests allows you to ensure that your email program is fully-optimized. Testing Your Emails. Test one variable at a time. Select your test audience. Keep testing.

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Testing Your Donation Form Part 2: Designing Your Test

Connection Cafe

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters.

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Donor Search

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Simple EOY Testing Framework to Increase Revenue on December 31st

Connection Cafe

I want to raise testing’s beleaguered profile in the nonprofit community. Why do I believe testing has been relegated to the back seat? Simply, testing is perceived to be a nice-to-have as opposed to a need-to-have. Step 2 : Conduct three tests. 50/50) tests.

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Testing Your Donation Form Part 5: Showing off results

Connection Cafe

Today, we wrap up my series on learning how to test the usability of your website and donation form. To quickly recap, usability testing is an excellent tool if: You fear you’re losing donations because of your website’s design. What should a recap of testing include?

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3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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4 Easy Email Tests to Start Today

NetWits

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. It’s also the easiest way to begin testing.

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Facebook Tests Giving Platform - TheNonProfitTimes

AFP Blog

Facebook Tests Giving Platform - TheNonProfitTimes : Facebook Tests Giving Platform - 01/24/2013 Facebook rolled out an experimental giving platform that allows users to donate $25 to any of a dozen charities. The social networking platform might expand the program later in 2013. For many people on Facebook, it might be the first time they’re considering a contribution or have discovered the work of a nonprofit.

Tests, Controls and Results

Connection Cafe

However, I was so regretfully disappointed as they didn’t set up their test appropriately for us to really understand the impact. So, what do you have to do to set up a test RIGHT so that you can read results and have the significance needed to be sure that the results will be the same going forward? Establish your test and control groups. Make sure your groups (test and control) will have enough observations (opened email) that can be statistically compared.

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2 Minute Influence Test

NCE Social Media

Every wonder how your Twitter postings influences others? Free online tools such as Klout analyze your use of Twitter and gives you recommendations to be more influential. Try it out and see what ideas it may spawn… Influence.

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3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic that is especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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Testing Your Donation Form Part 1: Why do it?

Connection Cafe

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

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Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test.

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Picture Perfect: A/B Split Testing Your WordPress Site Imagery

Byte Technology

Welcome to A/B split testing, a relatively simple process where you can gauge what imagery works best for your users. Web professionals have been using the tool for years (Byte Technology can handle the testing for you if you’re uncomfortable with the process) and the analytical information gathered can really boost your page views, return visits, social media feeds and more. Once you feel you’ve digested the data presented, uncheck the box to deactivate the A/B test.

The Leadership Test

Eric Jacobsen Blog

One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership The Leadership Test Timothy R. Clark. You can read it in an hour and its message will guide you through your entire career.

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Do your P2P Communications Pass the Test?

Connection Cafe

You say you are going to start testing emails on a regular basis but when it comes time to execute you just don’t have time. Did you perform an A/B test of your message?

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[New Quiz] Test & Refresh Your Knowledge of Trends in Charitable Giving

Connection Cafe

Take a quick quiz to test and refresh your knowledge of trends in Charitable Giving. We’re halfway through 2017 but that doesn’t mean we’re done learning from 2016 just yet!

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Wild Apricot Blog

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The Leadership Test

Eric Jacobsen Blog

One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership Books The Leadership Test Timothy R. Clark. You can read it in an hour and its message will guide you through your entire career. Here are some important points from the book that are particularly powerful: Leadership is the process of influencing volunteers to accomplish good things.

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Nonprofit Web Design Process Part 2d: Usability Tests

Connection Cafe

Usability Tests provide insight into how your users interact with your website. There are many approaches to usability testing, including card sort tests , 5-second tests , and moderated, task-based tests. For moderated tests, you can ask more questions.

Testing Is Cheaper Than Getting It Wrong!

NTEN

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working.

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A Quick Note On Website And Email Testing

NetWits

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy. Email Marketing Internet #nptech email eMail marketing testing websites

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Three Easy Steps for Simple Facebook Ad Split-Testing

SocialFish

Three Easy Steps for Simple Facebook Ad Split-Tests from John Haydon. Implementation

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A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success

AFP Blog

A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success : "One in three top charities' websites, including Oxfam, the Royal British Legion and British Red Cross, will fall down search rankings after failing Google's new mobile-friendly test." 'via

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A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

One great way is to initiate A/B split testing. Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!),

TEST: UNICEF

Nonprofit Tech for Good

Founded in 1946, the United Nations Children’s Fund (UNICEF) is the driving force that helps build a world where the rights of every child are realized. Social Media

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Nonprofits flunk online fundraising test ? Philanthropy North Carolina

AFP Blog

Nonprofits flunk online fundraising test  Philanthropy North Carolina : he inaugural Online Fundraising Scorecard, a study by Dunham Company and Next After, reviewed the websites of 151 organizations over nine months in 2013, signed up to receive emails, and made an initial $20 gift.

Free Tools to Test Your Nonprofit's Website for Accessibility | NTEN

AFP Blog

Free Tools to Test Your Nonprofit''s Website for Accessibility | NTEN : "People generally associate the topic of web accessibility with the Americans with Disabilities Act (ADA), but I like to think of web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use." ''via Blog this

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Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly

AFP Blog

Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly : 'via Blog this

4 Easy Email Tests to Start Today | NetWitsThinkTank.com

AFP Blog

4 Easy Email Tests to Start Today | NetWitsThinkTank.com : "re you testing your email messages (i.e. subject lines, time of the day, etc)? If not, you’re missing an opportunity to improve your results

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How to conduct a T-test to test statistical significance of average gift

Beaconfire Wire

So, you’ve just run a test to try to improve average order size or average gift. Here’s how you run a t-test in excel that will allow you to see if your difference in average gift is statistically significant. Select the t-Test: Two-sample Assuming Unequal Variances.

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Best to Test: Tools for Gauging your WordPress Site’s Speed and Performance

Byte Technology

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. It’s easy to use and intuitive and a great option for beginners wanting to test out their new site.

Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

Connection Cafe

Oh, Austin, TX. It’s safe to say this town is up there trending with those other ‘cool hipster’ cities like Brooklyn and Portland. And with the influx of 100+ people moving here on a daily basis , it’s a good thing the locals continue to remind everyone to “ Keep Austin Weird.

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Testing Is Cheaper Than Getting It Wrong!

NTEN

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what''s working.

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Personality Test: Which iPad Reader App Are You? | Slideshows

AFP Blog

Personality Test: Which iPad Reader App Are You? Slideshows

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Are your marketing tests too lean or too fat?

Frogloop

One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. If your sample sizes are too big, you are wasting subscribers on the less effective tests.

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The Remote Office: Putting Free Video Conferencing Tools to the Test | Idealware

AFP Blog

The Remote Office: Putting Free Video Conferencing Tools to the Test | Idealware : "For the remote office, the casual chat or the quick around-a-monitor powwow isn’t possible, so scheduled meetings take on a whole new importance. In the past, we primarily used Google Hangouts for meetings between in-office and remote staff. However, as we’ve grown, we’ve had some quality issues, so we decided to check out the free alternatives and compare them. " 'via Blog this

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it.

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We’re crash testing digital campaign tools – and here’s what we’ve found

AFP Blog

We’re crash testing digital campaign tools – and here’s what we’ve found : From big listening platforms like Radian6 to email testing tools like 8seconds, we’re working with Greenpeacers everywhere to experiment with new tools and tactics and see if they add value to our work and campaigns

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DMAW’s Digital Day: “10 Tips for Better Testing” List of Resources

Beaconfire Wire

Many thanks to everybody who attended Beaconfire RedEngine’s presentation on testing. Hope you’ll find them helpful in taking your testing to the next level. A/A Testing. Significance Testing. https://vwo.com/ab-split-test-significance-calculator.

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Using A/B Testing to Improve Volunteer Sign-up

NTEN

A/B testing can help you find out what type of content is most effective on your site! a/b testing nten Web Sites websites Dane Cobain. Social Media Specialist. fst the Group. What if you could double the number of volunteer sign-ups with only a little bit of time and no budget?

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