M+R

OCTOBER 17, 2023

This is Part Three of our 60 Tests in 60 Minutes series! We’ve been sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% We’d love to hear from you!

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DonorPerfect

OCTOBER 31, 2023

Testing your online donation form Read More » The post How to Test and Optimize Your Online Donation Form appeared first on Nonprofit Technology & Fundraising Blogs. Even though 94% of nonprofits accept online donations, simply having a form on your website isn’t sufficient.

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M+R

OCTOBER 10, 2023

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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M+R

OCTOBER 5, 2023

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. We’ll be rolling out more testing results in the coming weeks. Short on time? That’s it for today.

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Gyrus

JANUARY 16, 2024

Testing and Quality Assurance in LMS Rollout Gyrus Systems Gyrus Systems - Best Online Learning Management Systems According to the Brandon Hall Group’s study, “Building the Next-Generation Learning Technology Ecosystem,” almost half of companies believe their current learning technology setup doesn’t quite meet their needs.

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The NonProfit Times

MAY 23, 2024

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.

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Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

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NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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NonProfit PRO

MAY 23, 2023

is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists.

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Gyrus

JANUARY 17, 2024

Successful LMS implementation requires thorough testing. To ensure that the testing and quality assurance initiatives deliver on their promise, teams need to define compressive testing plans and ensure flawless execution of those. This guide provides practical guidance on the same.

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sgEngage

OCTOBER 29, 2021

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. We used Google Optimize to run the A/B test to compare the single-page form with the multi-page form. Single-page form screenshot.

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Eric Jacobsen Blog

MARCH 1, 2021

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.

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Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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DonorPerfect

APRIL 26, 2023

You hit send and then wait… Do a few donations trickle in after a few Read More » The post How to Improve Nonprofit Email Results with Testing appeared first on Nonprofit Technology & Fundraising Blogs. You’ve chosen your words carefully, found the perfect images to include, and created a call to action your donors can’t say no to.

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Blue Fox

FEBRUARY 24, 2021

We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

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Charity Village

JULY 15, 2021

The post Leadership Legacy: It all starts with a rocking chair test appeared first on CharityVillage. Imagine you are sitting on your rocking chair, in your late seventies or eighties, reflecting on your past personal and professional life. Your memories are […].

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Big Duck

MAY 18, 2023

The post 60 Tests in 60 Minutes appeared first on Big Duck.

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Charity Village

NOVEMBER 30, 2021

The post Red Cross rapid testing program creates “peace of mind” for homeless shelter appeared first on CharityVillage. The next day COVID-19 restrictions forced them to shut down, leaving two dozen people with nowhere to go. Anne Newman, executive director for the shelter, was not going to let that happen. […].

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Eric Jacobsen Blog

APRIL 4, 2021

One of my favorite books about leadership is The Leadership Test by Timothy R. You can read it in an hour and its message will guide you through your entire career. Here are some important points from the book that are particularly powerful: Leadership is the process of influencing volunteers to accomplish good things.

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

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NonProfit PRO

APRIL 1, 2024

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

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Velir

APRIL 27, 2021

A/B testing is a great way to look at these activities and figure out how to optimize them to maximize member engagement. If you’re an association marketer, member engagement is a key measure of your success.

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Byte Technology

DECEMBER 29, 2016

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.

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Nonprofit Tech for Good

MAY 29, 2017

ekrptkyoret.

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Eric Jacobsen Blog

FEBRUARY 7, 2019

One of my favorite books about leadership is The Leadership Test by Timothy R. You can read it in an hour and its message will guide you through your entire career. Here are some important points from the book that are particularly powerful: Leadership is the process of influencing volunteers to accomplish good things.

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Eric Jacobsen Blog

AUGUST 27, 2014

One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership Books The Leadership Test Timothy R. You can read it in an hour and its message will guide you through your entire career. The spectrum of influence ranges from manipulation to persuasion to coercion.

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Nonprofit Tech for Good

NOVEMBER 26, 2012

Founded in 1946, the United Nations Children’s Fund (UNICEF) is the driving force that helps build a world where the rights of every child are realized.

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NTEN

FEBRUARY 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working. Lawrence Grodeska. Nonprofit Community Manager.

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NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy. Your Website.

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NonProfit PRO

FEBRUARY 1, 2023

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

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Nonprofit Tech for Good

MARCH 19, 2023

How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? We’re currently searching for organizations with fiscal sponsors looking to Beta test our software, if that interests you please get in touch with us !

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NTEN

FEBRUARY 13, 2013

A bad test accomplishes nothing. At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line. Matt Burghdoff. Email Marketing and Online Fundraising Strategist. Donordigital. This, sadly, is when we start leaning on "good enough" or "the best we can do."

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NTEN

SEPTEMBER 16, 2013

This is the time when nonprofit organizations seem most open to testing because even small improvements can have a significant impact during a time of year when organizations raise up to 50% of their revenue. But successful testing programs don’t hinge on a few weeks of one-offs.' This is my favorite time of year.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too. Test different CTAs, different value propositions, timing, etc. Use p op-ups only on desktop.

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NonProfit PRO

AUGUST 21, 2023

Every nonprofit passes through distinct milestones of messaging that test its relevance and the strength of its bottom line. There are five growth and renewal periods that require formulation of messaging and the communication strategies necessary for successful execution.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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