4 Easy Email Tests to Start Today

NetWits

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. It’s also the easiest way to begin testing.

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A Quick Note On Website And Email Testing

NetWits

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy. Email Marketing Internet #nptech email eMail marketing testing websites

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Trending Sources

Testing Your Donation Form Part 2: Designing Your Test

Connection Cafe

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters.

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Using A/B Testing to Improve Volunteer Sign-up

NTEN

A/B testing can help you find out what type of content is most effective on your site! a/b testing nten Web Sites websites Dane Cobain. Social Media Specialist. fst the Group. What if you could double the number of volunteer sign-ups with only a little bit of time and no budget?

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Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

Connection Cafe

Oh, Austin, TX. It’s safe to say this town is up there trending with those other ‘cool hipster’ cities like Brooklyn and Portland. And with the influx of 100+ people moving here on a daily basis , it’s a good thing the locals continue to remind everyone to “ Keep Austin Weird.

Three Easy Steps for Simple Facebook Ad Split-Testing

SocialFish

Three Easy Steps for Simple Facebook Ad Split-Tests from John Haydon. Implementation

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it.

Testing Your Donation Form Part 1: Why do it?

Connection Cafe

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

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Test, Send, Adjust, Repeat

NTEN

Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages. Amy Sample Ward. In order to make sure that you get your message out effectively, you need to regularly check the data that shows what works, what messages did well, and where you can improve. Amy Sample Ward Data E-mail nptech nten Social Media Strategy Web Sites Communications

Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants.

Test Your Security Knowledge and Win an Amazon Gift Card!

Tech Soup Blog

Put your security smarts to the test and take the weekly security quiz brought to you by Symantec! Are you a trivia master? Or a security enthusiast?

Take the Wild Apricot Test: How much Nonprofit Knowledge Do You Know

Wild Apricot Blog

Take our test to see how much Wild Apricot knowledge you've picked up! management membership events evaluation test apricotWild Apricot is jam-packed (apricot jam that is) with tonnes of resources to help you succeed with your organization.

Proven Practices for Year-Round Testing

NTEN

This is the time when nonprofit organizations seem most open to testing because even small improvements can have a significant impact during a time of year when organizations raise up to 50% of their revenue. But successful testing programs don’t hinge on a few weeks of one-offs Miriam Kagan. Senior Fundraising Consultant. Kimbia. This is my favorite time of year.

Website Usability Testing: Four Methods for Gathering Feedback

NTEN

She'll present four cheap and fast methods to solicit qualitative feedback from your users at our upcoming webinar, " Website Usability Testing 101 ". > nptech nten usability testing websitesWith some of the new features in Google Analytics , you can see more than ever what visitors to your site are doing. The bigger question, sometimes, is why ? To that, Susan Finkelpearl says: "Why not just ask them?"

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Nonprofit Tech for Good

ekrptkyoret. Social Media

A Valentine's Day A/B Test Case Study in Action

Frogloop

The Marine Mammal Center (TMMC) is a marine mammal hospital and science research facility in Sausalito, CA.

Are your marketing tests too lean or too fat?

Frogloop

One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. If your sample sizes are too big, you are wasting subscribers on the less effective tests.

Simple EOY Testing Framework to Increase Revenue on December 31st

Connection Cafe

I want to raise testing’s beleaguered profile in the nonprofit community. Why do I believe testing has been relegated to the back seat? Simply, testing is perceived to be a nice-to-have as opposed to a need-to-have. Step 2 : Conduct three tests. 50/50) tests.

Free Tools to Test Your Nonprofit's Website for Accessibility

NTEN

Cindy Leonard. Consulting Team Leader. Bayer Center for Nonprofit Management at Robert Morris University. People generally associate the topic of web accessibility with the Americans with Disabilities Act (ADA), but I like to think of web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use. cindy leonard nptech nten Web Sites website accessibility Communications IT Staff

Free Tools to Test Your Nonprofit's Website for Accessibility

NTEN

Cindy Leonard. Consulting Team Leader. Bayer Center for Nonprofit Management at Robert Morris University. People generally associate the topic of web accessibility with the Americans with Disabilities Act (ADA), but I like to think of web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use. cindy leonard nptech nten Web Sites website accessibility Communications IT Staff

Testing Best Practices

gokubi.com

Part of the puzzle I had to learn from scratch was Testing. Here are my top testing best practices with Salesforce.com that I learned on the job. Write fully portable tests. When you write your tests, you do so in the context of a Developer or Sandbox org. You can write tests that rely on specific pieces of data, user accounts, server names, etc. Then if your tests pass in the sandbox, they are more likely to behave as expected no matter where you put them.

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The Remote Office: Putting Free Video Conferencing Tools to the Test

Idealware

Editor’s note: With almost half of our staff members working from home (not to mention in different time zones), it’s time to start thinking of Idealware as a remote organization.

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Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies

Beth's Blog: How Nonprofits Can Use Social Media

How many of you who work for nonprofits are getting asked to “ come up with an icebucket challenge ” for your annual fundraising campaign?

Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test.

A Simple A/B Test for Visitor Talkback Stations

Museum 2.0

I''m curious what "single measure" tests you are using to compare projects and improve your practice. Let''s say you create a station where visitors contribute content. You want their stories, their feedback, their colorful drawings of the future. How do you measure success?

Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

NTEN

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light?

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Testing out the kinks before entering the rink: Taking the road less traveled when embarking on the nonprofit journey

ASU Lodestar Center

Facebook page, a liability waiver, opened a zero balance bank account, tested out themes, routes, schedules and fundraisers; it was a year of. posted by Melissa Lopez, CNP , Founder. Soles-de-Soul.

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A Bad Test Is Worse Than No Test at All

NTEN

A bad test accomplishes nothing. At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line. If we're really ambitious, we'll even try to do a partial test swapping out an image or a line of copy, breathe a sigh of relief that we tested something, and move on to the next crisis. Data E-mail nptech nten testing Communications IT StaffMatt Burghdoff.

Five A/B Testing Mistakes You Can Easily Avoid

NTEN

What is your A/B test telling you, and how should you respond? Running A/B tests on your email list is crucial if you want to get to know your supporters better and figure out what makes them engage. It can be a heavy lift to get your testing program off the ground, but it’s well worth the effort! a/b testing E-mail email campaigns Communications Jill Pape. Online Campaigner. Greenpeace USA.

A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success

AFP Blog

A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success : "One in three top charities' websites, including Oxfam, the Royal British Legion and British Red Cross, will fall down search rankings after failing Google's new mobile-friendly test." 'via

Testing Is Cheaper Than Getting It Wrong!

NTEN

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what''s working.

Testing Your Donation Form Part 5: Showing off results

Connection Cafe

Today, we wrap up my series on learning how to test the usability of your website and donation form. To quickly recap, usability testing is an excellent tool if: You fear you’re losing donations because of your website’s design. What should a recap of testing include?

Great reads from around the web on May 9th

Amy Sample Ward

Every time I do testing, I see the same thing that they note here: my instincts are wrong. We over-think things and the best way to stop is by testing! roundup blackbaud bookmarks fundraising linkedin list metrics mobile nptech postalicious resources testing tips tracking video websit

Tests, Controls and Results

Connection Cafe

However, I was so regretfully disappointed as they didn’t set up their test appropriately for us to really understand the impact. So, what do you have to do to set up a test RIGHT so that you can read results and have the significance needed to be sure that the results will be the same going forward? Establish your test and control groups. Make sure your groups (test and control) will have enough observations (opened email) that can be statistically compared.

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Donor Search

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Ten Fundraising Strategies to Test Right Now

Frogloop

Are you stuck in a fundraising rut and looking to try some creative fundraising tactics to engage your supporters?

Book Review: The Leadership Test

Eric Jacobsen Blog

One of my favorite books about leadership asks its readers five powerful questions , putting aspiring leaders to the ultimate test of what it takes to be a true leader. Clark's The Leadership Test and it forces you to do some valuable soul searching. And, pass the test!

Nonprofit Web Design Process Part 2d: Usability Tests

Connection Cafe

Usability Tests provide insight into how your users interact with your website. There are many approaches to usability testing, including card sort tests , 5-second tests , and moderated, task-based tests. For moderated tests, you can ask more questions.

Another opportunity for field testing online tools that assist with communities in coordinating care

Deborah Elizabeth Finn

I'm scheduled to have surgery on January 20th. When I had surgery in 2009, I used eHop e as an online tool to help me stay in touch with my community and ask for help. It was an awe-inspiring experience ,* although eHope was probably a much more powerful tool than I needed.

Diabetes Awareness and the Big Blue Test

John Haydon

He’s launched another round of the Big Blue Test , a diabetes awareness and fundraising campaign and naturally I was curious to see how things have progressed between last year and now. For those who don’t know, what is the Big Blue Test?