Moore Unveils Audience-Centric Testing Suite for Creative Testing
NonProfit PRO
JULY 19, 2024
Moore introduced its Audience-Centric Testing Suite of testing tools for fundraising creative and communications across marketing channels.
Test Related Topics 
Join 17,000+
professionals
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webinars
How to Scale Recurring Giving for Sustainable Growth
From Payroll Pains to Growth Gains: Streamlining Payroll & HR for Success
Trending Sources
Have You Tested These 5 Assumptions Lately?
NonProfit PRO
AUGUST 24, 2022
Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.
Test 
243
243 
The crucial role of software testing in your AMS implementation
Nimble AMS
JULY 17, 2024
As you prepare your organization for new technology, you can alleviate some of these implementation concerns by thoroughly testing your platform. Keep reading to learn how software testing will prepare your association for a smooth implementation. What is software testing?
Test 123
123 
Tests: Even MOAR donation form tests!
M+R
OCTOBER 24, 2023
This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.
Test 59
59 
Free online tests for career exploration
Charity Village
OCTOBER 26, 2023
These tests are used to determine a person’s strengths and interests to help guide their career path. Some of the most common work assessment test categories are: Personality assessments Skill assessments Career assessments Benefits of […] The post Free online tests for career exploration appeared first on CharityVillage.
Test 107
107 
Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.
Test 330
330 
Tests: Website imagery
M+R
OCTOBER 17, 2023
This is Part Three of our 60 Tests in 60 Minutes series! We’ve been sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% We’d love to hear from you!
Test 52
52 
How to Test and Optimize Your Online Donation Form
DonorPerfect
OCTOBER 31, 2023
Testing your online donation form Read More » The post How to Test and Optimize Your Online Donation Form appeared first on Nonprofit Technology & Fundraising Blogs. Even though 94% of nonprofits accept online donations, simply having a form on your website isn’t sufficient.
Test 111
111 
Tests: All about that SMS
M+R
OCTOBER 10, 2023
Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.
Test 52
52 
Tests: How streamlined is too streamlined for donation pages?
M+R
OCTOBER 5, 2023
Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. We’ll be rolling out more testing results in the coming weeks. Short on time? That’s it for today.
Test 64
64 
Testing and Quality Assurance in LMS Rollout
Gyrus
JANUARY 16, 2024
Testing and Quality Assurance in LMS Rollout Gyrus Systems Gyrus Systems - Best Online Learning Management Systems According to the Brandon Hall Group’s study, “Building the Next-Generation Learning Technology Ecosystem,” almost half of companies believe their current learning technology setup doesn’t quite meet their needs.
Test 52
52 
Direct Mail Innovations to Test in Your Next Nonprofit Campaign
NonProfit PRO
AUGUST 4, 2023
Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.
Mail 241
241 
4 Unique Call-to-Actions to Test on Your Nonprofit’s Website
Nonprofit Tech for Good
OCTOBER 25, 2022
According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.
Websites 314
314 
New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.
Test 52
52 
5 Steps to Test Reaching Multicultural Donors With Your Next Campaign
NonProfit PRO
MAY 23, 2023
is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists.
Test 254
254 
Testing and Quality Assurance in LMS Rollout
Gyrus
JANUARY 17, 2024
Successful LMS implementation requires thorough testing. To ensure that the testing and quality assurance initiatives deliver on their promise, teams need to define compressive testing plans and ensure flawless execution of those. This guide provides practical guidance on the same.
Test 45
45 
Donation Form A/B Test: Single-Page or Multi-Page?
sgEngage
OCTOBER 29, 2021
When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. We used Google Optimize to run the A/B test to compare the single-page form with the multi-page form. Single-page form screenshot.
Test 94
94 
The CEO Test
Eric Jacobsen Blog
MARCH 1, 2021
The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.
Test 52
52 
Audience Research vs. Usability Testing: Which to Use When
Forum One
AUGUST 19, 2021
The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.
Test 85
85 
Nonprofits, Have You Taken The Board Doctor’s Wellness Test?
Blue Fox
FEBRUARY 24, 2021
We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.
Test 78
78 
How to Improve Nonprofit Email Results with Testing
DonorPerfect
APRIL 26, 2023
You hit send and then wait… Do a few donations trickle in after a few Read More » The post How to Improve Nonprofit Email Results with Testing appeared first on Nonprofit Technology & Fundraising Blogs. You’ve chosen your words carefully, found the perfect images to include, and created a call to action your donors can’t say no to.
Test 59
59 
Leadership Legacy: It all starts with a rocking chair test
Charity Village
JULY 15, 2021
The post Leadership Legacy: It all starts with a rocking chair test appeared first on CharityVillage. Imagine you are sitting on your rocking chair, in your late seventies or eighties, reflecting on your past personal and professional life. Your memories are […].
Test 98
98 
Red Cross rapid testing program creates “peace of mind” for homeless shelter
Charity Village
NOVEMBER 30, 2021
The post Red Cross rapid testing program creates “peace of mind” for homeless shelter appeared first on CharityVillage. The next day COVID-19 restrictions forced them to shut down, leaving two dozen people with nowhere to go. Anne Newman, executive director for the shelter, was not going to let that happen. […].
Homeless 98
98 
60 Tests in 60 Minutes
Big Duck
MAY 18, 2023
The post 60 Tests in 60 Minutes appeared first on Big Duck.
Test 52
52 Test 52
52 
Can You Pass The Leadership Test?
Eric Jacobsen Blog
APRIL 4, 2021
One of my favorite books about leadership is The Leadership Test by Timothy R. You can read it in an hour and its message will guide you through your entire career. Here are some important points from the book that are particularly powerful: Leadership is the process of influencing volunteers to accomplish good things.
Test 52
52 
5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement
The Science Behind Engaging your Supporters
SEPTEMBER 27, 2018
The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.
Test 84
84 
4 Easy Email Tests to Start Today
NetWits
AUGUST 4, 2011
Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.
Test 177
177 
Moore Launches Dynamic Creative Optimization Solution for Hyper-Personalized Fundraising
NonProfit PRO
APRIL 1, 2024
Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.
Personal 214
214 
A/B Testing: How to Boost Engagement for Association Websites
Velir
APRIL 27, 2021
A/B testing is a great way to look at these activities and figure out how to optimize them to maximize member engagement. If you’re an association marketer, member engagement is a key measure of your success.
Test 59
59 
Best to Test: Tools for Gauging your WordPress Site’s Speed and Performance
Byte Technology
DECEMBER 29, 2016
It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.
Test 100
100 
The Leadership Test
Eric Jacobsen Blog
FEBRUARY 7, 2019
One of my favorite books about leadership is The Leadership Test by Timothy R. You can read it in an hour and its message will guide you through your entire career. Here are some important points from the book that are particularly powerful: Leadership is the process of influencing volunteers to accomplish good things.
Test 40
40 
The Leadership Test
Eric Jacobsen Blog
AUGUST 27, 2014
One of my favorite books about leadership is The Leadership Test by Timothy R. Eric Jacobson on Leadership and Management Leadership Books The Leadership Test Timothy R. You can read it in an hour and its message will guide you through your entire career. The spectrum of influence ranges from manipulation to persuasion to coercion.
Test 67
67 
Testing Is Cheaper Than Getting It Wrong!
NTEN
FEBRUARY 11, 2013
Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working. Lawrence Grodeska. Nonprofit Community Manager.
Test 98
98 
[Free Webinar] 5 Lessons from the Generational Giving Report to Incorporate in Your 2025 Fundraising
Nonprofit Tech for Good
AUGUST 29, 2024
The good news is this is an open book test! We’re on the edge of the largest transfer of wealth in North American history–an estimated $84 trillion will move from Baby Boomers to their younger counterparts over the next 30 years. Is your nonprofit ready?
Generation 170
170 
A Quick Note On Website And Email Testing
NetWits
FEBRUARY 17, 2011
Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy. Your Website.
Test 125
125 
The Nonprofit World’s Robot Problem: AI Does Not Replace Donor Engagement
NonProfit PRO
FEBRUARY 1, 2023
In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”
Problem 312
312 
A Bad Test Is Worse Than No Test at All
NTEN
FEBRUARY 13, 2013
A bad test accomplishes nothing. At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line. Matt Burghdoff. Email Marketing and Online Fundraising Strategist. Donordigital. This, sadly, is when we start leaning on "good enough" or "the best we can do."
Test 64
64 
Master the 5 Messaging Milestones That Challenge Nonprofits
NonProfit PRO
AUGUST 21, 2023
Every nonprofit passes through distinct milestones of messaging that test its relevance and the strength of its bottom line. There are five growth and renewal periods that require formulation of messaging and the communication strategies necessary for successful execution.
Challenge 240
240 
Proven Practices for Year-Round Testing
NTEN
SEPTEMBER 16, 2013
This is the time when nonprofit organizations seem most open to testing because even small improvements can have a significant impact during a time of year when organizations raise up to 50% of their revenue. But successful testing programs don’t hinge on a few weeks of one-offs.' This is my favorite time of year.
Test 88
88 
Nonprofit Startups: Apply for 501(c)(3) Status or Secure Fiscal Sponsorship?
Nonprofit Tech for Good
MARCH 19, 2023
How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? We’re currently searching for organizations with fiscal sponsors looking to Beta test our software, if that interests you please get in touch with us !
Sponsor 322
322 
The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.
Test 117
117 
Let's personalize your content