NonProfit PRO

FEBRUARY 21, 2022

Find out what businesses are looking for when sponsoring golf events, who you should target, and how to get started. Sponsorships are vital to the success of your golf fundraiser, bringing in crucial revenue while opening doors for partnerships and longer-term support.

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The Sponsorship Collective

JUNE 26, 2024

I talk to sponsors a lot (yes, the people with the money!) Everybody wants a silver bullet to sell sponsorship, the one thing that works every time. Guess what? It DOES exist! Is it a well written proposal? A solid elevator pitch? The perfect combination of logos, sampling rights and exhibit space? and I hear […]

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The Sponsorship Collective

MAY 2, 2024

There is a surprisingly common trope in the sponsorship community in which it is presumed that having the right connections is the only thing you need to find sponsors for events. While that may have been true decades ago, it certainly isn’t today. Far from it, actually. I would consider myself one of the most […]

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Nonprofit Tech for Good

MAY 7, 2020

Nonprofits of all sizes are invited to join this webinar to learn how to recruit and retain digital sponsors for online events and campaigns. << View All Upcoming Webinars >> The post [FREE WEBINAR] How Your Nonprofit Can Recruit & Retain Digital Sponsors appeared first on Nonprofit Tech for Good.

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The Fundraising Authority

DECEMBER 21, 2020

To help offset these costs, you may want to consider soliciting event sponsors. Sponsoring an event also gives employers an opportunity to engage employees and business partners in a social setting outside of the workplace, while encouraging teamwork and goodwill. ticket-back” sponsor, title sponsor, food and beverage sponsors, etc.).

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The Sponsorship Collective

MAY 18, 2022

When you think of your sponsors, what do you call them? If the answer is, “well, Chris, I call my sponsors…sponsors, duh,” then this article is for you. You should refer to your sponsors as partners instead, right? The post Sponsors Are Customers appeared first on The Sponsorship Collective.

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The Sponsorship Collective

NOVEMBER 7, 2023

Naturally, you should extend that good faith to your sponsors, but how do you build solid professional relationships?

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The Sponsorship Collective

FEBRUARY 14, 2023

Podcasts continue to be big business as the 2020s get underway, and more podcast hosts than ever have broadened their search to find sponsors. However, they can be far-removed from what they think a sponsor wants versus what they truly want. What do podcast sponsors wish you knew before reaching out?

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Candid

APRIL 11, 2023

This is where corporate sponsors can help. Successfully securing corporate sponsors for your fundraising event can not only give your budget and staff’s bandwidth a boost. Companies also stand to reap the rewards of sponsoring your nonprofit’s event. Increasing the overall visibility of your event through co-promotion.

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The Sponsorship Collective

APRIL 3, 2024

Through my career in the sponsorship industry, one thing I realized many years ago is that attracting the right festival sponsors is an art in itself, whether that be film, music, food, or arts. It takes experience to become adept in this field, as the subtle nuances involved with film festival sponsorship are varied and […]

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The Sponsorship Collective

NOVEMBER 13, 2023

However, in your quest for a sponsor, you must be discerning in the types of partnerships you agree to for the sake of reputation management and growth. How do you find the right sponsor for your motorsport team? Motorsport sponsorship remains a prominent way to grow your brand. Here are some pointers for motorsport teams […]

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frontstream

FEBRUARY 28, 2024

Finding the right sponsors for fundraising events can seem like putting a puzzle together with sunglasses on in a dark room. You know sponsorships are important for completing the picture of a successful event, but it’s hard to find the right pieces (businesses)—let alone figure out how to click them into place.

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The Sponsorship Collective

JULY 18, 2022

How many emails have you sent to sponsors in the last week? The post Why Sponsors Ignore Your Emails appeared first on The Sponsorship Collective. Do me a favor and check your email outbox right now. Last month? Count them, please. Now, how many of those emails have you gotten replies to? The answer is probably zero, right?

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The Sponsorship Collective

MARCH 8, 2023

Sponsorship is about marketing, and as a marketing venture, your sponsor wants value out of you. However, sponsorship seekers sometimes struggle to provide value to their sponsors, which can sour deals and prevent longer-term arrangements. How do you offer real value to a sponsor?

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The NonProfit Times

JULY 1, 2024

With simple shifts in your timelines, budget, and copy, your messaging will emerge as a welcome breath of fresh air amid the political discourse. The post Challenges and Opportunities of Election-Year Fundraising (Sponsored) appeared first on The NonProfit Times.

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The Sponsorship Collective

SEPTEMBER 2, 2022

As a sponsorship seeker, are you looking to renegotiate with a sponsor for even more money? Perhaps you’ve been dissatisfied with the quality of your sponsor relationships in the past and you want to take things to the next level. In both those scenarios and many more, that means increasing what you offer a sponsor. […].

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Achieve

FEBRUARY 16, 2024

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services.

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NonProfit PRO

JULY 7, 2021

Country superstar Alan Jackson wanted to raise money for tornado disaster relief that devastated his hometown, so he teamed up with two corporate sponsors for his first in-person concert in more than a year.

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The Sponsorship Collective

MARCH 27, 2023

Moreso, social media is an excellent tool for finding sponsors. How can you use it to beef up the sponsor list for your next event? Here’s how to use social media to find […] The post Using Social Media to Find Sponsors for Your Next Event appeared first on The Sponsorship Collective.

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The Sponsorship Collective

JANUARY 30, 2024

Often, that’s because of a cloud of confusion surrounding the process, including what it entails and how to find sponsors willing to respond to an email or answer a phone call. Prospecting is few sponsorship seeker’s favorite activities. I won’t say it’s easy, per se, as that would be misleading, but prospecting doesn’t have to […]

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The Sponsorship Collective

NOVEMBER 13, 2023

Here are the do’s and don’ts of pitching podcast sponsors: DO have a discovery session first DON’T pitch […] Did you read my article on podcast sponsorship mistakes and feel ready to begin pitching to prospects? However, you worry about your approach. What is the right way to pitch podcast sponsorship, and what mistakes to avoid?

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The Sponsorship Collective

AUGUST 15, 2022

The post Why Sponsors Hate Your Sponsorship Package appeared first on The Sponsorship Collective. How many times have you issued a prospect a sponsorship package only to get a printed letter in the mail several weeks later telling you that your offer isn’t what they’re looking for? If you’re […].

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Get Fully Funded

JULY 11, 2022

Corporate sponsors are the best way to add lots of money to the bottom line of your fundraising event. It’s simple really: The more sponsors you have, the more money you’ll net. Having sponsors means the difference in an event that generates mediocre results and one that blows past your goals. What is a Corporate Sponsor?

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Greater Giving

JUNE 4, 2021

What if you could skip that step, and instead create an open door for sponsors to offer up their own donations—without even having to ask for money? Focus Conversation on the Sponsor, NOT You. From your very first pitch to a potential sponsor, you should be gearing every conversation to what the sponsor wants.

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AccelEvents

OCTOBER 8, 2020

To help you decide if virtual event sponsorship is right for you, we’ve listed all the reasons why you should sponsor a virtual event! Why You Should Sponsor a Virtual Event. For example, if you are a company that specializes in travel insurance, sponsoring a virtual conference targeting travel agents will be a beneficial fit.

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The Sponsorship Collective

MARCH 4, 2022

The post The Nine Paths to a Sponsor appeared first on The Sponsorship Collective. Today, I’m opening up that training to you, fellow blog readers, so you can supercharge your sponsorship strategy as this year continues. The […].

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The Sponsorship Collective

MAY 3, 2022

The post The Best Question to Ask a Sponsor appeared first on The Sponsorship Collective. Like right after the discovery session or a follow-up meeting or two? Actually, it isn’t. The most valuable sponsorship opportunity is after […].

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The Sponsorship Collective

APRIL 3, 2023

Your festival planning would be so much easier if you didn’t have to pursue fresh sponsors year after year, but you haven’t the foggiest how to obtain a multiyear sponsorship arrangement. Here’s how […] The post How to Secure a Multiyear Sponsor for Your Festival appeared first on The Sponsorship Collective. How do you do it?

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The Sponsorship Collective

SEPTEMBER 23, 2021

It took a long time (weeks, months, maybe longer), but you finally signed a new sponsor. The post Do This Immediately After Signing a New Sponsor appeared first on The Sponsorship Collective. This is a hugely exciting time, I know. You deserve congratulations for reaching this point, but you can’t rest on your laurels just yet.

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The Sponsorship Collective

JULY 27, 2021

Companies are willing to spend millions of dollars to sponsor sports, but why? The post How Do Sponsorships Benefit the Sports Organization and the Sponsor? That’s how the world has gotten such superstar team-ups as Coca-Cola and the Olympics. What’s in it for them? And what does the sports organization get out of the deal? […].

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DonorPerfect

NOVEMBER 16, 2021

The post Conference Sponsors Share Expert Guidance for Fundraising in 2022 appeared first on Nonprofit Technology & Fundraising Blogs. Matthew is very knowledgeable and a great presenter.” Deborah, Monterey College of Law RELATED RESOURCES TIPS: How to Develop a Personalized Nonprofit Read More ».

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The Sponsorship Collective

SEPTEMBER 20, 2021

That would sound very outrageous to you, especially if you’ve worked with sponsors or you have current active deals. The post Your Sponsors Are Lying to You appeared first on The Sponsorship Collective. I wouldn’t tell you this though if it wasn’t true.

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The Sponsorship Collective

JUNE 7, 2022

That’s why many of my clients seek media sponsors who can secure enough media coverage for your event that it shines. If you’re pursuing your first media sponsor, you might wonder what the process […]. The post How to Secure a Media Sponsor appeared first on The Sponsorship Collective.

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Nonprofit Tech for Good

MARCH 19, 2023

Seek a fiscal sponsor and test the waters under the umbrella of an existing nonprofit sponsor: Use Ribbon to find a sponsor and manage your sponsored program with three short steps: Create a business entity (LLC or corporation) Apply for sponsorship Accept a sponsorship agreement and get started!

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The Sponsorship Collective

NOVEMBER 12, 2021

Some sponsorship seekers get so excited thinking about what a sponsor can offer them (money, promotions) that they forget what the other side of the coin should look like. Whether yours is a food festival, a music festival, or a film festival, you need to bring something to the table for sponsors too. What are […].

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The Sponsorship Collective

APRIL 26, 2022

The post When a Sponsor Says They Have No Budget appeared first on The Sponsorship Collective. You came up with thoughtful sponsorship prospects that you figured your audience would be especially receptive to. You reached out to a few and had some discovery sessions. Then, after another meeting or […].

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Bloomerang

MARCH 21, 2023

proposal letters and pitch decks) to articulate the vision of an event in a way that makes the sponsor’s decision easier to make. Additionally, I navigate the conversation with my sponsors in a way that I would want someone to speak to me: relationship first, business second. logo placement, vendor booths, event signage, etc.).

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