Expert insights. Personalized for you.
So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring brand awareness. MORE
Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? We measure EVERYTHING, all the time. Most people view measurement as punishment, not something fun or valued. Some ways to make measurement sexy include focusing on the results by celebrating them. Measurement MORE
Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Measure Volunteer Value. Measure Community Reach. MORE
Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content. MORE
Later today, I’ll be doing a webinar hosted by Hubspot called “ I love Measurement.” That got me thinking about measurement and how you measure difficult stuff. During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.” Tom Gilb , an engineer and measurement guru. MORE
Outcome information and measurement are the not-for-profit equivalents of the for-profit industry's return on investment. Gina Edwards Heart of Illinois United Way Leadership measurement nptech nten Strategy Program Gina Edwards. VP, Marketing & Communications. Heart of Illinois United Way. Outcomes are not just visions or goals. They are specific changes or benefits that include a transformation in knowledge, attitudes, values, skills, behaviors or conditions. MORE
And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which. MORE
Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". MORE
But it wasn’t until Active Voice brought on a full time evaluator that were we able to identify and actually measure the kind of shifts we think films can contribute to. This is now the core work of Active Voice, designing outcome-oriented strategies and implementing story-fueled, measurable campaigns. In other words, when it comes to measuring the impact of arts and culture, we may be surprised by how much funders, creatives, advocates, and communities have in common. MORE
Generations of fundraisers have been trained to measure success around one specific metric—revenue. There are other ways to measure success, and it depends on changing the idea that revenue generation is the only form of success. kimbia Leadership measurement Miriam Kagan nptech nten Fundraising Miriam Kagan. Senior Fundraising Consultant. Kimbia. MORE
While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Security Measures to Follow For Your Next Hybrid Event. MORE
Exploring what to measure is the first step on a journey to greater impact. Chari Smith. Founder. CRSmith Consulting. Are these the data you're looking for? How can nonprofit organizations know what is working, what is not, and what impact they are making? They can achieve this understanding by implementing a realistic and meaningful evaluation system. Data evaluation Leadership MORE
Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies. MORE
The post How to Measure Event Sponsorship ROI appeared first on The Sponsorship Collective. The ROI formula is a very simple one, especially in marketing and sponsorship. Just take the sponsor’s growth (through sales, conversions, etc.) MORE
Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. MORE
If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “ Social Media, Nonprofit, and ROI Poetry Slam &# where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme. Books Measurement MORE
The post Sports Sponsorship Measurement and ROI Metrics to Track appeared first on The Sponsorship Collective. While many aspects of sports sponsorship such as assets and activations are intangible, whether your sponsorship deal was a success is very much a tangible thing. MORE
And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” Some people say, “Specific, measurable, action-driven.” MORE
Mastering this feat is only possible if you’re measuring your efforts and changing for the better. 3 Key Customer Satisfaction Metrics to Measure appeared first on PhreeSite.com. Business is mainly about keeping your customers happy. MORE
While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Measurement MORE
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. Does your organization measure along the ladder of engagement? MORE
As digital marketing technology continues to evolve at a rapid pace, organizations are making large investments to keep up with new innovations; it’s more important for them than ever to measure the progress and impact of their digital programs. This impact needs to be measured through the lens of the company’s overarching goals and performance. What are the challenges associated with digital maturity measurement? Andrew Blackmore. Director of Marketing & Analytics. MORE
Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. At a two-day event at the Gordon and Betty Moore Foundation on changing an entire movement. The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers? MORE
While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities. Analytics Data Mining MORE
There is a continuous discussion going on in the nonprofit space that’s centered on measurement. We all know that measurement and determining return on investment (ROI) is important so we’re thinking about how to determine what success looks like in the social media world. Over the years nonprofits have figure out how to measure a lot of things. MORE
Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring. MORE
Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc. MORE
In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal.This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right. MORE
What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context. MORE
As nonprofit leaders, we often struggle to measure and report on what matters most: outcomes – how the project impacted our work and constituents and exactly how much of a difference it made. How does the impact measurement framework work? Impact measurement can be daunting. MORE
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI MORE
Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers MORE
While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Security Measures to Follow For Your Next Hybrid Event. MORE
Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Nicole agreed to write a reflection about how she went from crawling in measurement practice to running. What gets measured gets better – Guest Post by Nicole Lampe. Measurement MORE
One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. MORE
And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Did you have a clear, measurable goal for throwing it? Factors to consider measuring event success. MORE
It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. While these are important numbers to understand and capture, this is typically where measurement stops. MORE
The post Measuring Your Impact With Salesforce Tableau appeared first on Cloud for Good. MORE
Measuring the Return on Relationships by Claire Diaz Ortiz (nee Williams). Although I opened the discussion, I didn’t take it far enough, and too many of you came away with the same, burning question: How can we measure the ROI of relationships? Measuring the ROI of a marketing campaign can be time-consuming, but it’s always straightforward. Measuring the ROI of a fundraising campaign is equally simple. How can you possibly measure the intangible? MORE
I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” One that really speaks to me is the point that “measurement helps nonprofits understand and improve their social networks.” bookreview resources beth kanter book review measurement netnon MORE
Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. MORE
I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. The presentation was prepared for the Miami Philanthropy Conference and addresses a familiar issue: Many nonprofits feel that demonstrating impact through performance measurement is a top priority for their programs and communications efforts including social media. Measurement MORE
A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Create a roadmap for measuring your financial + social impact. MORE
Measure Related Topics 
Association Analytics
JUNE 2, 2021
Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content.
Socialbrite
OCTOBER 31, 2021
So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring brand awareness.
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Cloud 4 Good
AUGUST 14, 2021
The post Measuring Your Impact With Salesforce Tableau appeared first on Cloud for Good.
The Sponsorship Collective
JANUARY 4, 2022
The post Sports Sponsorship Measurement and ROI Metrics to Track appeared first on The Sponsorship Collective. While many aspects of sports sponsorship such as assets and activations are intangible, whether your sponsorship deal was a success is very much a tangible thing.
The Sponsorship Collective
JANUARY 4, 2022
The post How to Measure Event Sponsorship ROI appeared first on The Sponsorship Collective. The ROI formula is a very simple one, especially in marketing and sponsorship. Just take the sponsor’s growth (through sales, conversions, etc.)
Amy Sample Ward
DECEMBER 3, 2012
I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” One that really speaks to me is the point that “measurement helps nonprofits understand and improve their social networks.” bookreview resources beth kanter book review measurement netnon
NonProfit PRO
NOVEMBER 3, 2021
While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities. Analytics Data Mining
The Storytelling Non-profit
JANUARY 24, 2022
One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.
Volunteer Hub
DECEMBER 30, 2020
Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Measure Volunteer Value. Measure Community Reach.
NTEN
OCTOBER 22, 2013
Generations of fundraisers have been trained to measure success around one specific metric—revenue. There are other ways to measure success, and it depends on changing the idea that revenue generation is the only form of success. kimbia Leadership measurement Miriam Kagan nptech nten Fundraising Miriam Kagan. Senior Fundraising Consultant. Kimbia.
NetWits
APRIL 13, 2010
There is a continuous discussion going on in the nonprofit space that’s centered on measurement. We all know that measurement and determining return on investment (ROI) is important so we’re thinking about how to determine what success looks like in the social media world. Over the years nonprofits have figure out how to measure a lot of things.
Forum One
OCTOBER 5, 2021
It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. While these are important numbers to understand and capture, this is typically where measurement stops.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 19, 2011
If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “ Social Media, Nonprofit, and ROI Poetry Slam &# where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme. Books Measurement
NTEN
OCTOBER 23, 2013
Outcome information and measurement are the not-for-profit equivalents of the for-profit industry's return on investment. Gina Edwards Heart of Illinois United Way Leadership measurement nptech nten Strategy Program Gina Edwards. VP, Marketing & Communications. Heart of Illinois United Way. Outcomes are not just visions or goals. They are specific changes or benefits that include a transformation in knowledge, attitudes, values, skills, behaviors or conditions.
AccelEvents
OCTOBER 19, 2020
While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Security Measures to Follow For Your Next Hybrid Event.
TechImpact
JUNE 19, 2014
Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring.
Bloomerang
NOVEMBER 13, 2021
And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” Some people say, “Specific, measurable, action-driven.”
NTEN
OCTOBER 16, 2014
Exploring what to measure is the first step on a journey to greater impact. Chari Smith. Founder. CRSmith Consulting. Are these the data you're looking for? How can nonprofit organizations know what is working, what is not, and what impact they are making? They can achieve this understanding by implementing a realistic and meaningful evaluation system. Data evaluation Leadership
Beneblog: Technology Meets Society
JUNE 22, 2013
Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.
Find the free stuff
JANUARY 31, 2021
Mastering this feat is only possible if you’re measuring your efforts and changing for the better. 3 Key Customer Satisfaction Metrics to Measure appeared first on PhreeSite.com. Business is mainly about keeping your customers happy.
NTEN
OCTOBER 14, 2014
As digital marketing technology continues to evolve at a rapid pace, organizations are making large investments to keep up with new innovations; it’s more important for them than ever to measure the progress and impact of their digital programs. This impact needs to be measured through the lens of the company’s overarching goals and performance. What are the challenges associated with digital maturity measurement? Andrew Blackmore. Director of Marketing & Analytics.
Beneblog: Technology Meets Society
MAY 6, 2010
Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. At a two-day event at the Gordon and Betty Moore Foundation on changing an entire movement. The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers?
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 21, 2011
Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? We measure EVERYTHING, all the time. Most people view measurement as punishment, not something fun or valued. Some ways to make measurement sexy include focusing on the results by celebrating them. Measurement
EveryAction
SEPTEMBER 20, 2016
Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
Kindful
AUGUST 12, 2021
And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Did you have a clear, measurable goal for throwing it? Factors to consider measuring event success.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Measurement
NTEN
OCTOBER 24, 2011
And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which.
Beth Kanter
FEBRUARY 14, 2013
Later today, I’ll be doing a webinar hosted by Hubspot called “ I love Measurement.” That got me thinking about measurement and how you measure difficult stuff. During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.” Tom Gilb , an engineer and measurement guru.
Connection Cafe
DECEMBER 3, 2020
As nonprofit leaders, we often struggle to measure and report on what matters most: outcomes – how the project impacted our work and constituents and exactly how much of a difference it made. How does the impact measurement framework work? Impact measurement can be daunting.
AccelEvents
DECEMBER 17, 2020
Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success.
AccelEvents
DECEMBER 17, 2020
Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success.
AccelEvents
OCTOBER 19, 2020
While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Security Measures to Follow For Your Next Hybrid Event.
Beth Kanter
OCTOBER 8, 2012
Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 10, 2011
What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.
Beth Kanter
MARCH 2, 2015
A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Create a roadmap for measuring your financial + social impact.
Beth Kanter
MAY 28, 2013
I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. The presentation was prepared for the Miami Philanthropy Conference and addresses a familiar issue: Many nonprofits feel that demonstrating impact through performance measurement is a top priority for their programs and communications efforts including social media. Measurement
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. Does your organization measure along the ladder of engagement?
sgEngage
MARCH 6, 2013
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI
WBT Systems
JULY 1, 2019
Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers
Beth Kanter
OCTOBER 3, 2013
But it wasn’t until Active Voice brought on a full time evaluator that were we able to identify and actually measure the kind of shifts we think films can contribute to. This is now the core work of Active Voice, designing outcome-oriented strategies and implementing story-fueled, measurable campaigns. In other words, when it comes to measuring the impact of arts and culture, we may be surprised by how much funders, creatives, advocates, and communities have in common.
Beth Kanter
FEBRUARY 25, 2013
Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Nicole agreed to write a reflection about how she went from crawling in measurement practice to running. What gets measured gets better – Guest Post by Nicole Lampe. Measurement
NTEN
JANUARY 30, 2013
In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal.This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 5, 2011
Measuring the Return on Relationships by Claire Diaz Ortiz (nee Williams). Although I opened the discussion, I didn’t take it far enough, and too many of you came away with the same, burning question: How can we measure the ROI of relationships? Measuring the ROI of a marketing campaign can be time-consuming, but it’s always straightforward. Measuring the ROI of a fundraising campaign is equally simple. How can you possibly measure the intangible?
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