Expert insights. Personalized for you.
Facebook measure adsYou run a small, nonprofit or membership-based organization and you’re looking for inexpensive ways to gain new members. Have you thought of advertising on Facebook? MORE
Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? We measure EVERYTHING, all the time. Most people view measurement as punishment, not something fun or valued. Some ways to make measurement sexy include focusing on the results by celebrating them. Measurement MORE
Jason Falls spells it out for ya here. Awesomeness. Prove It from Jason Falls. ————— ( photo credit ). Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages. Featured Implementation Industry Insider MORE
Later today, I’ll be doing a webinar hosted by Hubspot called “ I love Measurement.” That got me thinking about measurement and how you measure difficult stuff. During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.” Tom Gilb , an engineer and measurement guru. MORE
My association Board chair and I were chatting not long ago, talking about the mission and big-picture objectives of our association, and I mentioned, literally without giving it a second thought, that we were incapable of measuring progress on some of the things we had set for ourselves. Maybe I was thinking about Shelly Alcorn’s recent post, Is Your Mission Bigger Than What You Can Measure? If you can measure it, she seems to say, you’re not aiming high enough. MORE
Recipe for (Measuring) Success. Author: Noel Beebe. Event season is in full swing which means three things to me… reports, reports, reports. If you’ve got an event (or many events) taking place this fall, and are using an online fundraising tool like TeamRaiser, you are probably up to your elbows in reports as well. MORE
Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". MORE
Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! MORE
If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. However, we shouldn’t rely on for-profit output measures to paint a complete picture of nonprofit success. To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated. MORE
What’s so hard about measuring nonprofit impact? Can you really use the same criteria to measure the effectiveness of a rural food bank that works locally and an internationally renowned art museum located in a major metropolitan area? I believe that every tax-exempt organization that accepts contributions—including GuideStar—needs to define clearly for the public (1) how it measures effectiveness and (2) how it is doing against that(those) measure(s). MORE
Generations of fundraisers have been trained to measure success around one specific metric—revenue. There are other ways to measure success, and it depends on changing the idea that revenue generation is the only form of success. kimbia Leadership measurement Miriam Kagan nptech nten Fundraising Miriam Kagan. Senior Fundraising Consultant. Kimbia. MORE
Measuring happiness through Twitter : The day of the Boston bombings was the world’s saddest in five years—at least according to the “Hedonometer,” a tool designed by mathematicians at the University of Vermont that acts like a mood ring for the Internet MORE
Once you have consistent and relevant prospect data at your disposal, what should you measure? Fundraising Success & Performance Identifying Prospects metrics Prospect Managment MORE
Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies. MORE
Healthcare Nonprofit Marketing Outcomes + Impact community benefit community impact Outcomes MeasurementAs I am sure we all have heard over the past few years (or maybe much longer), we need to demonstrate the results of our programs and tell our organization’s impact story in order to update our board, grow our donor base and develop new programs. MORE
Check out this newly released research report that proves it''s critical for us to measure volunteer impact - it also proves that measurement of volunteer impact is vital for increasing donations & ensuring that your programs are effective MORE
The Chicken and Egg Problem of Nonprofit Social Media Measurement : My new job is forcing me to confront my arithmophobia/dyscalculia (I’m not sure which it actually is–basically any kind of numbers or math freaks me out) as well as my loathing of Excel and I admit it’s almost pleasurable. I’m reading Measuring the Networked Nonprofit now and I’m kind of obsessed with it–I can almost envision myself becoming an Excel geek. MORE
One of the most exciting parts of 2017 for me so far has been to see how many nonprofit organizations and foundations are becoming more and more passionate about outcomes measurement. Each organization is on what we like to call an outcomes journey , where results-focused givers are moving from basic outcomes measurement to a strategic and integrated approach. Outcomes Measurement Tips for Funders. Outcomes Measurement Tips for Nonprofits. MORE
Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. On Wednesday April 17, 2012 I will be hosting the Peer to Peer Fundraising: How Do You Measure Up webinar and sharing tips for leveraging, adapting, and using the report to increase the number of participants and funds raised through peer-to-peer fundraising events. MORE
If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “ Social Media, Nonprofit, and ROI Poetry Slam &# where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme. Books Measurement MORE
While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Measurement MORE
Over the past several years, I’ve met with countless people at a wide variety of organizations to connect on outcomes measurement , and I tend to hear similar questions and qualms about this still-new area. “ How do we get started? ” “ Is there a difference between measurement and evaluation? ” “ Is there a right way to define an outcome? There is a groundswell of interest in outcomes measurement and a desire to get it right across the sector. Measurement vs. Evaluation. MORE
Check out this newly released research report that proves it''s critical for us to measure volunteer impact - it also proves that measurement of volunteer impact is vital for increasing donations & ensuring that your programs are effective MORE
As a strategist, I live and die by having access to timely, relevant, … CRM Metrics & Measurement direct mail fundraising MORE
Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. At a two-day event at the Gordon and Betty Moore Foundation on changing an entire movement. The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers? MORE
How can advocacy make a measurable difference for your organization? And since advocacy often involves coalitions, it can be difficult to measure who owns the success—or quite possibly the failure—of initiatives. Others equate it to the number of messages sent to decision makers, or by looking at whether a policy measure either passes or fails by vote in committee or on the floor of a legislative body. MORE
They want to know outcomes, so that’s what we have to measure. Your supporters are much more interested in what you accomplish than how you accomplish it. Watch out for these common mistakes MORE
Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. MORE
There is a continuous discussion going on in the nonprofit space that’s centered on measurement. We all know that measurement and determining return on investment (ROI) is important so we’re thinking about how to determine what success looks like in the social media world. Over the years nonprofits have figure out how to measure a lot of things. MORE
Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring. MORE
Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc. MORE
Many foundations would like to have a more defined measurement process around their grantmaking but aren’t sure where to start. Webinar: “Measuring for Success: The Good, The Helpful and the Impactful” Blackbaud Foundation Solutions Resource Hub. MORE
member states to end extreme poverty, fight inequality and injustice, and protect our planet, provide a common roadmap for organizations to measure impact. In this episode, you’ll hear from Tiffany Washington, Impact and Integration Lead at DTE Energy, and Alexis Fish, Senior Business Analyst at Blackbaud who helps advise customers on impact measurement. The U.N. Sustainable Development Goals (SDGs), the set of 17 global goals adopted by 193 U.N. MORE
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. When we keep in mind the true meaning of the impact, in all its forms, it helps us discover what’s important when measuring it. Measuring impact. How can you objectively measure a growth in self-esteem or an increase in overall well-being? Specific, Measurable, Achievable, Relevant and Time-Bound.). goals, measure them! MORE
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI MORE
From there I dug in to learn as much as I could about outcomes measurement and results from consultants, think tanks and other leaders in the field. What did I learn about outcomes and measuring results in those early days? As a funder, I need to first collaborate with experts in my focus areas to determine the right types of changes that should occur and we need to determine how these changes should be measured. MORE
Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Download this guide from Simply Measured to learn things like: What hashtags are and why you should be using them. Free resource alert! A single hashtag can connect your brand messaging across each of the major social networks. MORE
Many nonprofit social media folks, including me, have stressed putting measurement at the end of a campaign plan. But measuring only after a campaign is a mistake – if you want to understand your people. Note that measuring also occurs during a campaign to make sure you’re on track, and also at the end to celebrate success (or not as the case may be). Strategy measuring social media monitoring social media POST method MORE
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? Measuring ROI is a little more black and white for commercial businesses. Elsewhere on the internet, you can find generic calculators for measuring ROI after implementation. Generally, 4-6 months is a good rule of thumb, although some organizations see measurable results even sooner, depending on the software. MORE
Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign's success, let's look at a few. Campaigns Metrics & Measurement Planning end of year fundraising MORE
I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” One that really speaks to me is the point that “measurement helps nonprofits understand and improve their social networks.” bookreview resources beth kanter book review measurement netnon MORE
My association Board chair and I were chatting not long ago, talking about the mission and big-picture objectives of our association, and I mentioned, literally without giving it a second thought, that we were incapable of measuring progress on some of the things we had set for ourselves. Maybe I was thinking about Shelly Alcorn’s recent post, Is Your Mission Bigger Than What You Can Measure? If you can measure it, she seems to say, you’re not aiming high enough. MORE
Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16. Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1. Higher Conversion Rates = Raising More Money. MORE
It means investing with purpose to achieve specific, measurable outcomes and impact. In the impact investing model, when we give to a cause, we should see specific and measureable return in the form of social change. And I’m proud to say that over the past eight years, I have helped giving organizations shift millions of dollars to impactful, measurable giving and empowered them to tell their organization’s results story. Who’s excited about simplifying outcomes measurement? MORE
Measure Related Topics Connection Cafe
JULY 23, 2020
Many foundations would like to have a more defined measurement process around their grantmaking but aren’t sure where to start. Webinar: “Measuring for Success: The Good, The Helpful and the Impactful” Blackbaud Foundation Solutions Resource Hub.
Connection Cafe
JULY 5, 2017
Over the past several years, I’ve met with countless people at a wide variety of organizations to connect on outcomes measurement , and I tend to hear similar questions and qualms about this still-new area. “ How do we get started? ” “ Is there a difference between measurement and evaluation? ” “ Is there a right way to define an outcome? There is a groundswell of interest in outcomes measurement and a desire to get it right across the sector. Measurement vs. Evaluation.
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Connection Cafe
JANUARY 27, 2020
Healthcare Nonprofit Marketing Outcomes + Impact community benefit community impact Outcomes MeasurementAs I am sure we all have heard over the past few years (or maybe much longer), we need to demonstrate the results of our programs and tell our organization’s impact story in order to update our board, grow our donor base and develop new programs.
Amy Sample Ward
DECEMBER 3, 2012
I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” One that really speaks to me is the point that “measurement helps nonprofits understand and improve their social networks.” bookreview resources beth kanter book review measurement netnon
Connection Cafe
JANUARY 13, 2016
From there I dug in to learn as much as I could about outcomes measurement and results from consultants, think tanks and other leaders in the field. What did I learn about outcomes and measuring results in those early days? As a funder, I need to first collaborate with experts in my focus areas to determine the right types of changes that should occur and we need to determine how these changes should be measured.
VolunteerMark
SEPTEMBER 30, 2014
Check out this newly released research report that proves it''s critical for us to measure volunteer impact - it also proves that measurement of volunteer impact is vital for increasing donations & ensuring that your programs are effective
AFP Blog
MAY 8, 2013
Measuring happiness through Twitter : The day of the Boston bombings was the world’s saddest in five years—at least according to the “Hedonometer,” a tool designed by mathematicians at the University of Vermont that acts like a mood ring for the Internet
NetWits
APRIL 13, 2010
There is a continuous discussion going on in the nonprofit space that’s centered on measurement. We all know that measurement and determining return on investment (ROI) is important so we’re thinking about how to determine what success looks like in the social media world. Over the years nonprofits have figure out how to measure a lot of things.
SocialFish
FEBRUARY 14, 2019
My association Board chair and I were chatting not long ago, talking about the mission and big-picture objectives of our association, and I mentioned, literally without giving it a second thought, that we were incapable of measuring progress on some of the things we had set for ourselves. Maybe I was thinking about Shelly Alcorn’s recent post, Is Your Mission Bigger Than What You Can Measure? If you can measure it, she seems to say, you’re not aiming high enough.
Connection Cafe
APRIL 11, 2017
One of the most exciting parts of 2017 for me so far has been to see how many nonprofit organizations and foundations are becoming more and more passionate about outcomes measurement. Each organization is on what we like to call an outcomes journey , where results-focused givers are moving from basic outcomes measurement to a strategic and integrated approach. Outcomes Measurement Tips for Funders. Outcomes Measurement Tips for Nonprofits.
VolunteerMark
SEPTEMBER 30, 2014
Check out this newly released research report that proves it''s critical for us to measure volunteer impact - it also proves that measurement of volunteer impact is vital for increasing donations & ensuring that your programs are effective
Connection Cafe
JANUARY 26, 2016
It means investing with purpose to achieve specific, measurable outcomes and impact. In the impact investing model, when we give to a cause, we should see specific and measureable return in the form of social change. And I’m proud to say that over the past eight years, I have helped giving organizations shift millions of dollars to impactful, measurable giving and empowered them to tell their organization’s results story. Who’s excited about simplifying outcomes measurement?
SocialFish
NOVEMBER 30, 2012
My association Board chair and I were chatting not long ago, talking about the mission and big-picture objectives of our association, and I mentioned, literally without giving it a second thought, that we were incapable of measuring progress on some of the things we had set for ourselves. Maybe I was thinking about Shelly Alcorn’s recent post, Is Your Mission Bigger Than What You Can Measure? If you can measure it, she seems to say, you’re not aiming high enough.
TechImpact
JUNE 19, 2014
Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring.
Beneblog: Technology Meets Society
JUNE 22, 2013
Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.
NonProfit Hub
FEBRUARY 15, 2019
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. When we keep in mind the true meaning of the impact, in all its forms, it helps us discover what’s important when measuring it. Measuring impact. How can you objectively measure a growth in self-esteem or an increase in overall well-being? Specific, Measurable, Achievable, Relevant and Time-Bound.). goals, measure them!
Beneblog: Technology Meets Society
MAY 6, 2010
Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. At a two-day event at the Gordon and Betty Moore Foundation on changing an entire movement. The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers?
EveryAction
SEPTEMBER 20, 2016
Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
Connection Cafe
DECEMBER 11, 2012
Once you have consistent and relevant prospect data at your disposal, what should you measure? Fundraising Success & Performance Identifying Prospects metrics Prospect Managment
SocialFish
MAY 21, 2015
Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Download this guide from Simply Measured to learn things like: What hashtags are and why you should be using them. Free resource alert! A single hashtag can connect your brand messaging across each of the major social networks.
VolunteerMark
OCTOBER 13, 2014
They want to know outcomes, so that’s what we have to measure. Your supporters are much more interested in what you accomplish than how you accomplish it. Watch out for these common mistakes
Connection Cafe
NOVEMBER 7, 2012
Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign's success, let's look at a few. Campaigns Metrics & Measurement Planning end of year fundraising
Connection Cafe
OCTOBER 4, 2018
If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. However, we shouldn’t rely on for-profit output measures to paint a complete picture of nonprofit success. To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated.
John Haydon
SEPTEMBER 5, 2013
Many nonprofit social media folks, including me, have stressed putting measurement at the end of a campaign plan. But measuring only after a campaign is a mistake – if you want to understand your people. Note that measuring also occurs during a campaign to make sure you’re on track, and also at the end to celebrate success (or not as the case may be). Strategy measuring social media monitoring social media POST method
Connection Cafe
SEPTEMBER 22, 2010
Recipe for (Measuring) Success. Author: Noel Beebe. Event season is in full swing which means three things to me… reports, reports, reports. If you’ve got an event (or many events) taking place this fall, and are using an online fundraising tool like TeamRaiser, you are probably up to your elbows in reports as well.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 19, 2011
If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “ Social Media, Nonprofit, and ROI Poetry Slam &# where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme. Books Measurement
Connection Cafe
JUNE 9, 2016
How can advocacy make a measurable difference for your organization? And since advocacy often involves coalitions, it can be difficult to measure who owns the success—or quite possibly the failure—of initiatives. Others equate it to the number of messages sent to decision makers, or by looking at whether a policy measure either passes or fails by vote in committee or on the floor of a legislative body.
EveryAction
NOVEMBER 27, 2018
Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!
Connection Cafe
NOVEMBER 2, 2011
What’s so hard about measuring nonprofit impact? Can you really use the same criteria to measure the effectiveness of a rural food bank that works locally and an internationally renowned art museum located in a major metropolitan area? I believe that every tax-exempt organization that accepts contributions—including GuideStar—needs to define clearly for the public (1) how it measures effectiveness and (2) how it is doing against that(those) measure(s).
NTEN
OCTOBER 22, 2013
Generations of fundraisers have been trained to measure success around one specific metric—revenue. There are other ways to measure success, and it depends on changing the idea that revenue generation is the only form of success. kimbia Leadership measurement Miriam Kagan nptech nten Fundraising Miriam Kagan. Senior Fundraising Consultant. Kimbia.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 21, 2011
Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? We measure EVERYTHING, all the time. Most people view measurement as punishment, not something fun or valued. Some ways to make measurement sexy include focusing on the results by celebrating them. Measurement
AFP Blog
NOVEMBER 27, 2013
The Chicken and Egg Problem of Nonprofit Social Media Measurement : My new job is forcing me to confront my arithmophobia/dyscalculia (I’m not sure which it actually is–basically any kind of numbers or math freaks me out) as well as my loathing of Excel and I admit it’s almost pleasurable. I’m reading Measuring the Networked Nonprofit now and I’m kind of obsessed with it–I can almost envision myself becoming an Excel geek.
SocialFish
JUNE 17, 2014
Jason Falls spells it out for ya here. Awesomeness. Prove It from Jason Falls. ————— ( photo credit ). Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages. Featured Implementation Industry Insider
Connection Cafe
APRIL 5, 2013
Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. On Wednesday April 17, 2012 I will be hosting the Peer to Peer Fundraising: How Do You Measure Up webinar and sharing tips for leveraging, adapting, and using the report to increase the number of participants and funds raised through peer-to-peer fundraising events.
Connection Cafe
NOVEMBER 15, 2012
As a strategist, I live and die by having access to timely, relevant, … CRM Metrics & Measurement direct mail fundraising
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Measurement
EveryAction
SEPTEMBER 24, 2018
Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16. Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1. Higher Conversion Rates = Raising More Money.
Wild Apricot
MARCH 9, 2016
Facebook measure adsYou run a small, nonprofit or membership-based organization and you’re looking for inexpensive ways to gain new members. Have you thought of advertising on Facebook?
NonProfit Hub
OCTOBER 25, 2016
Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.
NonProfit Trends
MARCH 6, 2013
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI
SocialFish
APRIL 6, 2015
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? Measuring ROI is a little more black and white for commercial businesses. Elsewhere on the internet, you can find generic calculators for measuring ROI after implementation. Generally, 4-6 months is a good rule of thumb, although some organizations see measurable results even sooner, depending on the software.
Beth Kanter
OCTOBER 8, 2012
Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc.
Beth Kanter
FEBRUARY 14, 2013
Later today, I’ll be doing a webinar hosted by Hubspot called “ I love Measurement.” That got me thinking about measurement and how you measure difficult stuff. During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.” Tom Gilb , an engineer and measurement guru.
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