How Do You Measure The Value of Your Association's Products?

Association Analytics

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content.

Ultimate guide to measuring your video marketing efforts


So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring brand awareness.


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Measuring Your Impact With Salesforce Tableau

Cloud 4 Good

The post Measuring Your Impact With Salesforce Tableau appeared first on Cloud for Good.

Sports Sponsorship Measurement and ROI Metrics to Track

The Sponsorship Collective

The post Sports Sponsorship Measurement and ROI Metrics to Track appeared first on The Sponsorship Collective. While many aspects of sports sponsorship such as assets and activations are intangible, whether your sponsorship deal was a success is very much a tangible thing.

How to Measure Event Sponsorship ROI

The Sponsorship Collective

The post How to Measure Event Sponsorship ROI appeared first on The Sponsorship Collective. The ROI formula is a very simple one, especially in marketing and sponsorship. Just take the sponsor’s growth (through sales, conversions, etc.)

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Book Review: Measuring the Networked Nonprofit

Amy Sample Ward

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” One that really speaks to me is the point that “measurement helps nonprofits understand and improve their social networks.” bookreview resources beth kanter book review measurement netnon

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Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking

NonProfit PRO

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities. Analytics Data Mining

Track 87

Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.

4 Ways to Measure Volunteer Program Return on Investment (ROI)

Volunteer Hub

Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Measure Volunteer Value. Measure Community Reach.

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Redefining Measurement and Value


Generations of fundraisers have been trained to measure success around one specific metric—revenue. There are other ways to measure success, and it depends on changing the idea that revenue generation is the only form of success. kimbia Leadership measurement Miriam Kagan nptech nten Fundraising Miriam Kagan. Senior Fundraising Consultant. Kimbia.

Measuring Matters


There is a continuous discussion going on in the nonprofit space that’s centered on measurement. We all know that measurement and determining return on investment (ROI) is important so we’re thinking about how to determine what success looks like in the social media world. Over the years nonprofits have figure out how to measure a lot of things.

Why You Should Measure Impact in Addition to Outcomes

Forum One

It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. While these are important numbers to understand and capture, this is typically where measurement stops.

Measuring the Networked Nonprofit

Beth's Blog: How Nonprofits Can Use Social Media

If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “ Social Media, Nonprofit, and ROI Poetry Slam &# where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme. Books Measurement

Measuring and Reporting Nonprofit Outcomes


Outcome information and measurement are the not-for-profit equivalents of the for-profit industry's return on investment. Gina Edwards Heart of Illinois United Way Leadership measurement nptech nten Strategy Program Gina Edwards. VP, Marketing & Communications. Heart of Illinois United Way. Outcomes are not just visions or goals. They are specific changes or benefits that include a transformation in knowledge, attitudes, values, skills, behaviors or conditions.

Security Measures to Follow For Your Next Hybrid Event


While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Security Measures to Follow For Your Next Hybrid Event.

5 Steps To Simple Nonprofit Performance Measurement


Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring.

[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact


And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” Some people say, “Specific, measurable, action-driven.”

Measure what Matters


Exploring what to measure is the first step on a journey to greater impact. Chari Smith. Founder. CRSmith Consulting. Are these the data you're looking for? How can nonprofit organizations know what is working, what is not, and what impact they are making? They can achieve this understanding by implementing a realistic and meaningful evaluation system. Data evaluation Leadership

Technological Protection Measures and the Blind

Beneblog: Technology Meets Society

Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.

Happy Customers? 3 Key Customer Satisfaction Metrics to Measure

Find the free stuff

Mastering this feat is only possible if you’re measuring your efforts and changing for the better. 3 Key Customer Satisfaction Metrics to Measure appeared first on Business is mainly about keeping your customers happy.

Measuring Digital Maturity


As digital marketing technology continues to evolve at a rapid pace, organizations are making large investments to keep up with new innovations; it’s more important for them than ever to measure the progress and impact of their digital programs. This impact needs to be measured through the lens of the company’s overarching goals and performance. What are the challenges associated with digital maturity measurement? Andrew Blackmore. Director of Marketing & Analytics.

Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. At a two-day event at the Gordon and Betty Moore Foundation on changing an entire movement. The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers?

How To Make Measurement Fun!

Beth's Blog: How Nonprofits Can Use Social Media

Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? We measure EVERYTHING, all the time. Most people view measurement as punishment, not something fun or valued. Some ways to make measurement sexy include focusing on the results by celebrating them. Measurement

Social Media with M+R: How to Measure the Metrics that Matter


Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

How To Evaluate Your Event’s Success And Measure Your Nonprofit’s ROI


And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Did you have a clear, measurable goal for throwing it? Factors to consider measuring event success.

Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Measurement

Measuring Your Social Media Success


And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which.

Can You Measure Love?

Beth Kanter

Later today, I’ll be doing a webinar hosted by Hubspot called “ I love Measurement.” That got me thinking about measurement and how you measure difficult stuff. During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.” Tom Gilb , an engineer and measurement guru.

From Outputs to Outcomes: Measuring the True Value of Volunteering

Connection Cafe

As nonprofit leaders, we often struggle to measure and report on what matters most: outcomes – how the project impacted our work and constituents and exactly how much of a difference it made. How does the impact measurement framework work? Impact measurement can be daunting.

How to Measure the Success of Your Virtual Event


Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success.

How to Measure the Success of Your Virtual Event


Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success.

Security Measures to Follow For Your Next Hybrid Event


While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Security Measures to Follow For Your Next Hybrid Event.

Measuring World Hunger Day

Beth Kanter

Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc.

Is Measuring Your Facebook Edgerank Useful?

Beth's Blog: How Nonprofits Can Use Social Media

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.

Measuring the Impact of Your Nonprofit Program

Beth Kanter

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Create a roadmap for measuring your financial + social impact.

Resources for Measuring What Matters

Beth Kanter

I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. The presentation was prepared for the Miami Philanthropy Conference and addresses a familiar issue: Many nonprofits feel that demonstrating impact through performance measurement is a top priority for their programs and communications efforts including social media. Measurement Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. Does your organization measure along the ladder of engagement?

Measuring ROI in Multichannel Fundraising


Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI

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Why Measure the Lifetime Value of Members and Customers?

WBT Systems

Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers

Measuring Impact: The First Step

Beth Kanter

But it wasn’t until Active Voice brought on a full time evaluator that were we able to identify and actually measure the kind of shifts we think films can contribute to. This is now the core work of Active Voice, designing outcome-oriented strategies and implementing story-fueled, measurable campaigns. In other words, when it comes to measuring the impact of arts and culture, we may be surprised by how much funders, creatives, advocates, and communities have in common.

What Gets Measured Gets Better

Beth Kanter

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Nicole agreed to write a reflection about how she went from crawling in measurement practice to running. What gets measured gets better – Guest Post by Nicole Lampe. Measurement

Measurement Takes Center Stage in Bill Gates' 2013 Letter


In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal.This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.

Measuring the Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Measuring the Return on Relationships by Claire Diaz Ortiz (nee Williams). Although I opened the discussion, I didn’t take it far enough, and too many of you came away with the same, burning question: How can we measure the ROI of relationships? Measuring the ROI of a marketing campaign can be time-consuming, but it’s always straightforward. Measuring the ROI of a fundraising campaign is equally simple. How can you possibly measure the intangible?