Should You Podcast? | Idealware
FEBRUARY 12, 2008
By Laura Quinn , February 13, 2008 Podcasting is one of these social media tools that is getting a lot of buzz these days – it’s the ability to create an audio program that people can then listen to, or pull in routinely through something like iTunes. And the audience is pretty small – you need people who are familiar enough with technology to know what a podcast is and how to get it, and who also want to listen to a long audio program (commuters, say, or serious runners).