Why Local Marketing Matters for Fundraising
JULY 12, 2016
But it often is the local marketing that comes from trusted, known recommendations that can garner the most benefit. So how can development directors and nonprofits combine the increased interest in online giving and the importance of a local connection? Here are three ways nonprofits can work local marketing into their fundraising strategies. Search engines look for addresses and phone numbers for local optimization. And for them, local communities are very important.