5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. community presentation resources content diy example howto metrics strategy templates webinarI had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement! Well, from the planning and analysis side, that is.

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Understanding Social Media Metrics

TechImpact

But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. In all of my presentations and webinars about social media tracking, measurement, and engagement, I highlight the value of and need for what I call “actionable metrics”, meaning the data we capture and track that actually gives us insight and the opportunity to improve or change the way we use various platforms and the kinds of content we create and share. resources roi data diy fenton guide measurement metrics socialmedia template

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. It’s an important metric, as 1 in 5 social shares lead to a new donation. So, what are other metrics nonprofits may be missing?

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Want more on using metrics to create an action plan?

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. It needs to be combined with the other metrics to provide value.

Nonprofit Webinars: DIY Community Engagement Metrics

Amy Sample Ward

Topic : Do-It-Yourself Community Metrics. This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinarDate : January 19th, 2010. Location : online with Nonprofit Webinars.

Three Metrics to Improve Receivables Effectiveness

Connection Cafe

If you have a receivables balance of any type, using the following metrics can set the stage for improving your ability to collect receivables. Financial Management accounting accounts receivable collections

KPIs, Metrics, and Benchmarks – Oh My!…How to Measure Your Year-end Campaigns

Connection Cafe

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. Campaigns Metrics & Measurement Planning end of year fundraisingThere are A LOT of ways to measure a campaign's success, let's look at a few.

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits. For good reason, too. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.

3 Social Media Metrics Every Non-profit Should Track

NetWits

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Funny enough only 27% of non-profits track engagement metrics and engagement is the single most touted benefit of social media.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

Kiss Vanity Metrics Goodbye

Frogloop

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. And remember the best analytics is the human brain - meaning you are going to have to spend time analyzing and documenting metrics yourself.

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift

AFP Blog

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift : 'via Blog this

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

But in the Social CRM space, there seems to be a lot more attention paid to what I would call “metrics&# - useful for attracting new donors, and understanding the “emotional state of conversations&# rather than relationships that are trackable to “nurture and retain those donors the organization already has.&#. Example – in Jeremiah Owyang’s report, of the 18 use cases for Social CRM he uses, 7 or 8 of them are really use cases for metrics.

How to View Facebook Video Metrics in Facebook Insights

John Haydon

Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […]. The post How to View Facebook Video Metrics in Facebook Insights appeared first on John Haydon. You can see which videos are getting the most views and how long people watch each video.

3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure

John Haydon

And which fundraising metrics should you measure? The post 3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure appeared first on John Haydon. Being “data-driven” is easier said than done. But where do you start? Books, like Data Driven Nonprofits, by Steve MacLaughlin help address some of these concerns, but not all, and the reality is that a lot of the onus to answer these questions isn’t on development staff, but […].

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

But the question those metrics beg is how the increase in volume is impacting email performance. Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving.

Why Email Deliverability is the Most Important Metric for Nonprofits

Frogloop

These are often the key metrics a nonprofit uses to determine the success of their digital program. List size. Open rates. Page views. Click-through rates. Dollars donated. However, it’s not the most important one

On Social Media Metrics

SocialFish

Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics But when you need a starting point, something to show people who don't get soft stuff like engagement, something to show people who want hard data, exactly where do you start?

If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year. Unless you are going to open up the volunteer opportunities, I question whether reporting that you have 20 volunteers, at least as your lead metric, is helpful at all.

Metrics: Go Beyond Counting Likes and Followers

NTEN

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite.

Top Metrics For Success In Your Website

Confessions of a Non-Profit Executive Director

How will you make a site great? The challenge is that a website is for business, you need the business to grow and therefore do whatever you need to make it great. It’s essential to ensure that your site is ranking higher. Having great content and with a proper design will not be enough. In the past, it could work, but today, there are other factors that will bring success to a website. If a website is said to have a high ranking, it means that it has: Mobile optimization.

Content Metrics You Should Track

Frogloop

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Every nonprofit knows that good content is king.

3 Cloud Computing Performance Metrics For Vendor Selection

TechImpact

The post 3 Cloud Computing Performance Metrics For Vendor Selection appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Data Hive. Cloud computing is an exciting technology that is projected to become pervasive in not only nonprofits, but in the common person’s daily life. However, there is a sense of discomfort associated with the novel technology.

From Fuzzy Mission to Actionable Metrics in 7 Steps

Idealware

And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Here are seven steps to help you make your mission more clear and translate that mission into actionable metrics. Find a few metrics to start with. Use the metrics.

The Only Facebook Metric That Truly Matters

John Haydon

This is why People Talking About This is the ultimate metric on Facebook. Why is valuing PTAT above all other Facebook metrics important? Forrester recently published research proving (yet again) that people overwhelmingly trust what their friends say about a brand. And they rarely trust what brands say about themselves. If we apply this to Facebook, it means that your community talking about you is much more powerful than you talking about yourself.

Dipping Your Toes into Metrics Tracking

NTEN

It's very easy to get overwhelmed when diving into metrics and measurement. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager. National Center for Media Engagement. So, start small.

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Beyond metrics

SocialFish

Rex Lee has a great post about five things that make social media worthwhile even if they don't show up in any metrics you might be able to come up with. He says, "it's not just about the percentage of people that actively participate". Here's my version of his five points: 1) People like to be asked for their input. Even if they don't have any right now. 2) Those who will/do participate will be self- motivated, which is what you are looking for.

15 Fundraising Success Metrics to Start Tracking

Donor Search

They’re called fundraising success metrics here, but they are also… Conducting Prospect Research Data and Statistics Education UncategorizedThis post was written by Bill Tedesco, CEO of DonorSearch. Measuring your performance is a crucial step that nonprofits must take to succeed. There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Most individual email metrics have continued to decline. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. When you are just beginning to perform evaluations like this, you want to lead with metrics that reveal the most about your nonprofit’s performance overall. This metric is a biggie.

Basic Email Metrics

Idealware

Email metrics can help you determine the effectiveness of your communications and fine tune them to improve their efficiency. If you’re serious about tracking and improving your email campaigns, it’s worth investing in a software tool that can help in your quest to track metrics. A number of software packages provide solid services and metrics without a huge investment. PublishDate: February 2012.

A Hierachy of Program Evaluation Metrics

Idealware

We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority. Evaluation is a well trod field --a lot of people have said a lot of things about it. but I find a lot of it contradictory or not that helpful. I especially dislike the commonly used nomenclature of "outputs" and "outcomes."

Methods and Metrics for Assessing Civic Tech

Beth Kanter

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. In addition to tracking app deployments, Code for America has developed metrics that help them understand their impact on the governments they work with, the communities they engage, and the larger civic technology ecosystem.

8 Annual Reports We Love

EveryAction

The American Kidney Fund uses a running sidebar throughout its annual report to emphasize important metrics and milestones. Annual Reports are a staple of nonprofit life, but are they worth it? When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives.

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The New War on Social Media Vanity Metrics

Frogloop

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. These are the metrics that should resonate with senior leadership a lot more, because ultimately you are showing them a return on investment that is equal to your organization’s actual impact.

Five Signs You Should Double Opt-In Your Emails

EveryAction

Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes. Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience.

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A Hierarchy of Program Evaluation Metrics

Idealware

We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority. Evaluation is a well trod field --a lot of people have said a lot of things about it. but I find a lot of it contradictory or not that helpful. I especially dislike the commonly used nomenclature of "outputs" and "outcomes."

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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Facebook Metrics Nonprofits Need to Know

Frogloop

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. They categorized organizations as small, medium, or large, based on the number of fans their pages have, and also looked at groups by sector.