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5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. So, what are other metrics nonprofits may be missing?

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits. For good reason, too.

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. community presentation resources content diy example howto metrics strategy templates webinar

15 Fundraising Success Metrics to Start Tracking

Donor Search

They’re called fundraising success metrics here, but they are also… Conducting Prospect Research Data and Statistics Education UncategorizedThis post was written by Bill Tedesco, CEO of DonorSearch. Measuring your performance is a crucial step that nonprofits must take to succeed.

Track 31

Content Metrics You Should Track

Frogloop

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Every nonprofit knows that good content is king.

Track 33

How To Make Sense of Your Social Media Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.”

Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics.

Track 48

Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. These metrics are more qualitative in nature which makes them more difficult to define, capture, and track.

Fundraising Metrics: Don’t Just Count the Dollars

ASU Lodestar Center

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. Learn more about fundraising and metrics through NMI!

How to View Facebook Video Metrics in Facebook Insights

John Haydon

Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […].

Metrics: Go Beyond Counting Likes and Followers

NTEN

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite.

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

But the question those metrics beg is how the increase in volume is impacting email performance. Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving.

5 Analytic Tools to Track Your Organization's Metrics

Frogloop

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools.

Track 42

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. What have you learned about what works best in using metrics to give your audience the content they want?

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Obvious event metrics to follow are the basics, like these: Total amount raised. Metric.

The New War on Social Media Vanity Metrics

Frogloop

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop.

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle.

Understanding Social Media Metrics

TechImpact

But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact.

KPIs, Metrics, and Benchmarks – Oh My!…How to Measure Your Year-end Campaigns

Connection Cafe

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. Campaigns Metrics & Measurement Planning end of year fundraisingThere are A LOT of ways to measure a campaign's success, let's look at a few.

Facebook Metrics Nonprofits Need to Know

Frogloop

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study.

What is your organization’s “One Metric That Matters”?

Beth's Blog: How Nonprofits Can Use Social Media

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” When you know what the right question is, you’ll know what metric to track in order to answer that question.

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff

NTEN

Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. Data google analytics nonprofit digital strategy Organizational Culture web metrics IT Staff Meico Whitlock. Senior Manager of Communications.

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth's Blog: How Nonprofits Can Use Social Media

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

Rate 24

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Frogloop

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

From Fuzzy Mission to Actionable Metrics in 7 Steps

Idealware

And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Find a few metrics to start with.

Online Fundraising is Growing, but other Key Web Metrics Suffer [INFOGRAPHIC]

Connection Cafe

Paying attention to sustainer giving, website traffic, email response rates and other key metrics is an important part of creating a successful online fundraising program. Online fundraising continues to shine, but there’s more to the story.

Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. E-mail Metrics.

Which Facebook Insights metrics matter to your nonprofit?

John Haydon

Now that Facebook has rolled out the new Insights to all Pages , you’re probably wondering what some of these new metrics mean. So what metrics should you pay attention to?

Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth's Blog: How Nonprofits Can Use Social Media

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.”

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift

AFP Blog

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift : 'via Blog this

If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year. Unless you are going to open up the volunteer opportunities, I question whether reporting that you have 20 volunteers, at least as your lead metric, is helpful at all.

Chart 22

A Hierachy of Program Evaluation Metrics

Idealware

We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.

5 things nonprofits can learn from Wikipedia’s online fundraising campaign

Connection Cafe

Wikipedia uses metrics to understand how they are doing compared to prior campaigns and to continue trying to improve results going forward. Nonprofit Fundraising donations fundraising Goals metrics Mobile mobile giving Online Fundraising online giving Wikipedia

Dipping Your Toes into Metrics Tracking

NTEN

It's very easy to get overwhelmed when diving into metrics and measurement. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager. National Center for Media Engagement. So, start small.

The Peer-to-Peer Fundraising Study Will Soon Make Its Way to Your Inbox!

Connection Cafe

Nonprofit Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report p2p p2p metrics P2P Study peer Peer to Peer FundraisingIf you’re into peer-to-peer fundraising numbers like me, then you’re probably anxious to know how your participants compare to the industry.

Is social media helping you meet your mission? It can!

Amy Sample Ward

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.”

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Metric: Participants who have raised $0; or Participants who have raised less than $25.