Understanding Social Media Metrics

TechImpact

But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact.

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. community presentation resources content diy example howto metrics strategy templates webinar

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. So, what are other metrics nonprofits may be missing?

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Why Email Deliverability is the Most Important Metric for Nonprofits

Frogloop

These are often the key metrics a nonprofit uses to determine the success of their digital program. List size. Open rates. Page views. Click-through rates. Dollars donated. However, it’s not the most important one

Nonprofit Webinars: DIY Community Engagement Metrics

Amy Sample Ward

Topic : Do-It-Yourself Community Metrics. This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinarDate : January 19th, 2010. Location : online with Nonprofit Webinars.

Three Metrics to Improve Receivables Effectiveness

Connection Cafe

If you have a receivables balance of any type, using the following metrics can set the stage for improving your ability to collect receivables. Financial Management accounting accounts receivable collections

15 Fundraising Success Metrics to Start Tracking

Donor Search

They’re called fundraising success metrics here, but they are also… Conducting Prospect Research Data and Statistics Education UncategorizedThis post was written by Bill Tedesco, CEO of DonorSearch. Measuring your performance is a crucial step that nonprofits must take to succeed.

Track 76

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits. For good reason, too.

3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure

John Haydon

And which fundraising metrics should you measure? The post 3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure appeared first on John Haydon. Being “data-driven” is easier said than done. But where do you start?

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift

AFP Blog

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift : 'via Blog this

3 Social Media Metrics Every Non-profit Should Track

NetWits

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!!

Track 190

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Obvious event metrics to follow are the basics, like these: Total amount raised. Metric.

Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. For example, if location information will prove useful in tracking place-based impacts, best to build this metric into registration from the start, rather than try to capture the information later.

KPIs, Metrics, and Benchmarks – Oh My!…How to Measure Your Year-end Campaigns

Connection Cafe

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. Campaigns Metrics & Measurement Planning end of year fundraisingThere are A LOT of ways to measure a campaign's success, let's look at a few.

Popularity Metrics!

Beth's Blog: How Nonprofits Can Use Social Media

This slide came from a presentation by Rashimi Sinha that I stumbled upon and is focused on a different topic, but I pulled out this slide for "Popularity Metrics." Metrics help us -- if we let them -- to keep a balance on what else we might look at to be curious about.

From Fuzzy Mission to Actionable Metrics in 7 Steps

Idealware

And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Find a few metrics to start with.

3 Cloud Computing Performance Metrics For Vendor Selection

TechImpact

The post 3 Cloud Computing Performance Metrics For Vendor Selection appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Data Hive.

On Social Media Metrics

SocialFish

Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics But when you need a starting point, something to show people who don't get soft stuff like engagement, something to show people who want hard data, exactly where do you start?

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

But in the Social CRM space, there seems to be a lot more attention paid to what I would call “metrics&# - useful for attracting new donors, and understanding the “emotional state of conversations&# rather than relationships that are trackable to “nurture and retain those donors the organization already has.&#. Example – in Jeremiah Owyang’s report, of the 18 use cases for Social CRM he uses, 7 or 8 of them are really use cases for metrics.

Content Metrics You Should Track

Frogloop

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Every nonprofit knows that good content is king.

Track 52

Beyond metrics

SocialFish

Rex Lee has a great post about five things that make social media worthwhile even if they don't show up in any metrics you might be able to come up with. He says, "it's not just about the percentage of people that actively participate". Here's my version of his five points: 1) People like to be asked for their input. Even if they don't have any right now. 2) Those who will/do participate will be self- motivated, which is what you are looking for.

Online Fundraising is Growing, but other Key Web Metrics Suffer [INFOGRAPHIC]

Connection Cafe

Paying attention to sustainer giving, website traffic, email response rates and other key metrics is an important part of creating a successful online fundraising program. Online fundraising continues to shine, but there’s more to the story.

[Guest Post] Prospect Research Metrics and ROI

Donor Search

Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform.

Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. These metrics are more qualitative in nature which makes them more difficult to define, capture, and track.

If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year. Unless you are going to open up the volunteer opportunities, I question whether reporting that you have 20 volunteers, at least as your lead metric, is helpful at all.

Better Blog Museum Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). For your metrics/measurement for the new blog, what will that look like? Seb Chan.

The New War on Social Media Vanity Metrics

Frogloop

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics.

Track 80

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

But the question those metrics beg is how the increase in volume is impacting email performance. Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving.

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.

Basic Email Metrics

Idealware

Email metrics can help you determine the effectiveness of your communications and fine tune them to improve their efficiency. If you’re serious about tracking and improving your email campaigns, it’s worth investing in a software tool that can help in your quest to track metrics. A number of software packages provide solid services and metrics without a huge investment. PublishDate: February 2012.

How to View Facebook Video Metrics in Facebook Insights

John Haydon

Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […].

Dipping Your Toes into Metrics Tracking

NTEN

It's very easy to get overwhelmed when diving into metrics and measurement. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager. National Center for Media Engagement. So, start small.

Track 51

Facebook Metrics Nonprofits Need to Know

Frogloop

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study.

How To Make Sense of Your Social Media Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.”

A Hierarchy of Program Evaluation Metrics

Idealware

We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.

A Hierachy of Program Evaluation Metrics

Idealware

We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.

Metrics: Go Beyond Counting Likes and Followers

NTEN

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite.

Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers.