Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. What is a digital strategy? Digital is the what and the why.

Women Ingenuity is Powering Solutions for the Digital Divide

Connection Cafe

But while global experts search for solutions to bridge the worsening digital divide for women, it turns out the answers are at our fingertips. It’s time to take a closer look at how we can boost the feminine digital revolution—a revolution that is already underway.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

Yes, digital natives have entered, and will continue to enter, the ripe age of charitable giving, and they’re ready to make their mark on philanthropy. So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? Digital Content.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

While many of us have “gone digital” in our personal daily life, we can’t always say the same for the organizations where we work. To that end, here are a five points to help your organization create an effective and integrated digital marketing strategy: 1.

A Few Thoughts About Nonprofits and Digital Transformation in 2018

Beth's Blog: How Nonprofits Can Use Social Media

Vinay assembled charity sector thought leaders, representing organisations such as Small Charities Coalition, Comic Relief, Marie Curie, Good Things Foundation and more to discuss digital transformation for charities in the age of mistrust. Digital Strategy

Book Review: Nonprofit Storytelling in a Digital Age

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. Part Three provides tips on the digital tools you need to use to share your stories with supporters.

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Offer Digital Engagement Activities for Major Donors.

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Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing.

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Announcing the Digital Inclusion Fellowship


Most organizations don't have the know-how or resources to address key barriers of digital literacy, awareness of affordable options for access and devices, or even availability of digital trainers. digital inclusion

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?

This is what's wrong with your nonprofit digital strategy


I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement

Connection Cafe

Not only was President Obama’s speech a major milestone for the 36 million people in slavery today, the human rights community, and countless others, but it was also a win in the digital advocacy front. Nonprofit Marketing #bbcon digital advocacy movements Social Media

Announcing the 2015 Digital Outlook Report


What does digital strategy look like in your organization? Digital strategy is a growing priority in nonprofits, but the findings reveal that this growth is not consistent across organizations in terms of staffing, tools, and strategies.

Celebrating Digital Learning Day: How Camp Blackbaud Amplifies Technology Skills for Good

Connection Cafe

Today marks 2017’s Digital Learning Day, a day where we celebrate technology’s role in how we learn. It is this intersection of volunteer service, especially skills-based service, and the desire to give back that inspired me to write this blog on Digital Learning Day.

Treat Digital Like Real Property


This got me thinking about how most organizations think about their digital properties. While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. The same should happen with digital properties.

AARP in the Digital Age


How AARP Studios division is smashing stereotypes about age and digital use, and connecting with its members in ways that matter. Digital Strategy Social Media CommunicationsTammy Gordon. Vice President. AARP Studios.

Increase Holiday Donations With These 5 Digital Strategies


According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. It’s more important than ever to keep your digital channels up to date and as lively as possible.

Reboot Yourself: Take A Digital Detox Day

Beth's Blog: How Nonprofits Can Use Social Media

Another way to take a break is a “Digital Detox,” a period of time when a person does not use technology, the Internet, or mobile phone in order to reduce stress.

6 Tips for Nonprofits to Combat Digital Distraction and Improve Productivity

Beth's Blog: How Nonprofits Can Use Social Media

13th, I’ll be doing a FREE Webinar for nonprofits hosted by Salesforce Foundation on “ Combatting Digital Distraction and Technology Wellness in the Nonprofit Workplace.” What’s your favorite tip for guarding against digital diseases? Image Source: 7able. On Feb.

Data+Culture Change+Digital = Awesome at #ideas16


By rethinking their entire membership model, re-examining their member needs and digital habits, and re-evaluating collaborative relationships with partner organizations, discover how one small staff association is doing big things to redesign how they provide member value.

5 Digital Payment Systems That Could Transform Online Fundraising

Nonprofit Tech for Good

Now, in the late 2010’s, we’re on the verge of yet another seismic shift that will have a profound impact upon online communications and fundraising – the rise of digital payment systems. Android Pay digital payments could eventually extend to other Google Products.

Report: Digital Storytelling for Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

Meanwhile, digital technology has changed the game. We’re far more connected to stories and information than we have ever been, yet the noise and ubiquity of the digital world makes it harder to surface and share personal stories of change and impact.

A Foundation-Donor Love Story for the Digital Age

Connection Cafe

Let’s face it: first dates can be awkward. Even if you’ve met the person in the past or know some vague details— “You’ll love her, I promise!”— everything is somehow brand new during that first official date.

Living (And Working) In The Digital Age


However, how is a business to compete and survive in the digital age? The digital age has allowed for more competition in the marketplace because the barriers to entry are significantly reduced. Businesses can compete, survive and thrive in the digital age.

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The key to great digital storytelling


Love this deck from Simon Mainwaring about digital storytelling. See what you think! Di-Day Slides from Simon Mainwaring. ————– ( photo credit ). Content Strategy

3 MUST READ roundups about digital and community strategy


Eleven Ingredients for Digital Success in 2018. You DO have to have that, but digital success in 2018 requires a few more ingredients. Here’s my recipe for digital success in 2018. 10 Digital Marketing Predictions for 2018 .

5 Digital Strategies Nonprofit Execs Should Bring To Their Board


In fact, David Edelman , a digital marketing strategist, is noticing that boards in the for-profit sector are being asked for detailed digital strategies. Active management of the digital ecosystem. Maintaining a digital edge. Image courtesy of Mass Global Developers.

Main Ingredients to a Nonprofit Digital Campaign


Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In fact, you may find that adding some non-digital elements may be just the flavor you need.

Join Our 2016 Digital Storytelling Challenge!

Tech Soup Blog

For those interested in strengthening civil society in general, today's digital spaces are one of the few arenas in which big ideas can reach big audiences, build constituency, and clearly demonstrate political will. Take Part in the Digital Storytelling Challenge!

3 Key Elements of a Digital Campaign Plan


By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

[Cool Infographic Friday] The Digital Marketing Roadmap


Some good stuff in this one. H/t Two Legit, via Social Times. —————– ( photo credit ). Cool Infographic Friday

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Image from Flickr by Xurble.

The Engaged Leader: A Strategy for Digital Transformation

Beth's Blog: How Nonprofits Can Use Social Media

Social media thought leader Charlene Li has published another book titled “ The Engaged Leader: A Strategy for Your Digital Transformation ” that provides organizational and business leaders with the skills and path to habit change they need to lead in a connected world.

The Real Meaning of Digital


One area that I am finding particularly interesting is what they have to say about digital tools. This generation, after all, are the “digital natives.” We digital immigrants grew up in a time when communication and collaboration tools had some staying power.

Infographic: The State Of Digital Marketing 2015


Digital marketing is a major portion, if not the only, form of marketing the majority of nonprofit organizations engage with. The post Infographic: The State Of Digital Marketing 2015 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Building a successful and sustainable marketing program is one of the most difficult, long, and expensive projects for any organization.

What does "digital strategy" look like in your organization?


What does "digital strategy" look like in your organization? For many nonprofits, digital strategy teams can incorporate staff from a range of departments. Your answers will help provide an outlook on digital strategy in 2015. >>

Hatch: A Tool for Digital Storytelling for Social Impact Launches

Beth's Blog: How Nonprofits Can Use Social Media

Hatch: A Tool for Digital Storytelling for Social Impact Launches – Guest Post by Jay Geneske, Rockefeller Foundation.

5 Common Sense Approaches To Effective Nonprofit Digital Marketing


When designing your nonprofit’s digital marketing materials, thinking outside the box is important, but it is also important to think practically. Ensure your nonprofit’s digital marketing campaign is working towards a solution. Image courtesy of Complete Payroll Solutions.

What Does Your Digital Strategy Look Like?


Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals.

Advance Your Nonprofit’s Digital Strategy to the Next Level


Care2, hjc, NTEN, and Resource Alliance have just released the 2017 Digital Outlook Report. Now in its third year, the Digital Outlook Report is designed to help every organization find digital fundraising success. We have some exciting news for you.