5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


There’s no secret trick to instantly improving digital engagement for nonprofits. The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started. engagement digital testing

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Digital ad budgets grew by a whopping 144% in 2018.


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The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)


Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Digital Storytelling. digital fundraising trends

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Digital Storytelling with Yash Mori


Yash Mori is a progressive digital organizer and video producer. How did you get your start in digital organizing? We were always the youngest people in the room, and people assume that young people are always going to be good at social media and digital. So I was a benefactor of that assumption and got into digital organizing. But even in digital, as I look at comments and feedback from my work, I just wanna absorb and listen.

A Nonprofit's Guide to Improving Digital Engagement


We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums. Digital engagement with donors, volunteers and supporters requires a proactive approach to be successful, particularly because of the quickly evolving nature of the online world. Personalizing your digital content for maximum engagement.

The Keys to Successful Nonprofit Digital Teams

Connection Cafe

Earlier this year I released the 2018 Nonprofit Digital Teams Report in partnership with Jason Mogus, principal consultant at NetChange Consulting. For the report, we surveyed those responsible for digital at 80 advocacy-oriented organizations based in the United States, Canada, Australia, and the United Kingdom about how their organizations were using digital tools, staffing their digital programs, and making decisions about digital in their organizations.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Digital fundraisers are busier than ever, reaching more people through digital channels than ever before.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. So as we look to engage with our audiences, digital strategies are essential , even if our end goal is an in-person interaction—visiting our museum or attending a performance—and not necessarily an online donation. What is a digital strategy? Digital is the what and the why.

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraisingEmail is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission.

Exploring The Trend Towards a Digital World in 2021

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It’s a fact – the world is trending towards digital, in all ways. Here are 4 digital trends to watch if you want to use the digital world to your advantage. The post Exploring The Trend Towards a Digital World in 2021 appeared first on PhreeSite.com.

Digital Media Skills

AFP Blog

Digital Media Skills : "Here's a list of digital media skills for resumes, cover letters, job applications and interviews. " 'via Blog this

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The Benefits of Having Digitally Savvy Board – for Museums & Nonprofits Too!

Connection Cafe

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics: “ Doing business in the digital era entails risks ranging from cybersecurity breaches and privacy issues to business model disruptions and missed competitive opportunities. When a board lacks digital savvy, it can’t get a handle on important elements of strategy and oversight and thus can’t play its critical role of helping guide the company to a successful future. ”.

The sgENGAGE Podcast Episode 90: Increasing Engagement with Digital Innovation

Connection Cafe

Cheryl Contee, CEO of Do Big Things and author of the upcoming book “Mechanical Bull: How You Can Achieve Success,” joins the podcast to talk about digital innovation and how it can be used to increase stakeholder and supporter engagement. Where should organizations start with digital ads. Nonprofit Fundraising digital innovation digital transformation Future of Technology new power

How Digital Winners Set Direction, Learn, And Adapt

Eric Jacobsen Blog

Fast Times is written by four authors, reflecting on their personal experiences leading dozens of top global digital companies across all sectors. Pulling out all the stops to get the digital stars they need and making sure their recruiting promises match up to reality.

What’s to Come in Digital Fundraising?

Connection Cafe

This milestone got me thinking about how fast time flies, but also about the huge changes the company has seen in the digital fundraising space. The digital fundraising space has changed so much in the last ten years, what will the next ten hold? The results generated a really great report, The Next 10 Years in Digital Fundraising , but I want to share some of the results with you on here as well! Digital fundraising accounts for around 7% of all donations.

Women Ingenuity is Powering Solutions for the Digital Divide

Connection Cafe

But while global experts search for solutions to bridge the worsening digital divide for women, it turns out the answers are at our fingertips. There are digital literacy trainings for women springing up in Bangladesh, Internet cafés for women opening doors in Argentina, and women leaders in Kenya prototyping mobile apps that send out alerts if a woman’s safety is threatened.

The sgENGAGE Podcast Episode 146: Strategies for Digital Communications That Engage and Inspire

Connection Cafe

Listen to the interview to hear what she has to say about how to engage audiences through storytelling across multiple digital channels, what powerful and compelling stories look like, and how organizations should be thinking about using podcasting and other types of new media. Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategies

The sgENGAGE Podcast Episode 80: Digital Transformation for Social Good

Connection Cafe

Digital transformation is a buzz word now in the social good space. And why is it important that nonprofits and other social good organizations digitally transform? Jim talks about what NetHope is doing with its Center for Digital Innovation, the non-technology related changes that are required for digital transformation, and how social good organizations can leverage technology to have a bigger social impact. Video: What is Digital Transformation?

2020 Election: How to Change Your Digital Media Strategy

NonProfit Hub

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October.

Absolute Digital Media?5 Ways To Your Marketing Potential

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Marketing doesn’t always have to take the traditional route; The post Absolute Digital Media?5 Digital marketingMarketing can often be overlooked as an unnecessary service that can be cut down on, but this can prove detrimental to your business.

This is what's wrong with your nonprofit digital strategy


I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy. nonprofit strategy

Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. A 2014 digital marketing study by Adobe concluded that 54 percent of unsuccessful marketers say that “testing is not a priority.” There are many ways to use data to improve your digital marketing campaign results.

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3 Ways to Digitally Transform Stewardship in Higher Education

Connection Cafe

To join the cutting edge of higher ed fundraising, check out three ways you can leverage technology to digitally transform donor stewardship on your campus: Publicly Highlight Donors. A big part of the digital transformation of donor stewardship is bringing together data from various departments for access both for you and your donors. Higher Education bbcon bbcon2018 digital transformation Donor Stewardship higher education fundraising

Fundraise Across Borders with International Giving on EveryAction


fundraising digitalMany large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada. Those nonprofits should be able to easily raise money and process contributions across international borders without complication or difficulty.

6 Data Security Practices For Nonprofits in The Digital Age

Wild Apricot

In this post, we cover the kinds of nonprofit data security breaches that are most likely to happen, and which data security practices your nonprofit can use to prevent them

5 Digital Products to Help Grow Your Organization's Revenue

Wild Apricot

Here are the top five digital product formats for inspiration As people are taking most of their shopping online because of COVID-19, it’s time to stock up your virtual store with meaningful gifts to support your cause.

EveryAction Acquires DonorTrends


EveryAction offers a best-in-class Digital, Fundraising and Organizing SaaS products, with a unified customer relationship management (CRM) platform that effectively serves large and small nonprofits, as well as campaigns through its existing NGP VAN brand. Through the acquisition, DonorTrends clients will gain access to EveryAction’s Fundraising and Digital products, and EveryAction’s unique CRM – the only unified CRM for nonprofits capable of serving large nonprofits.

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Digital Transformation: Tips for Moving Your Social Good Organization into the Future

Connection Cafe

All of these are now apps on your phone and represent a small way digital transformation has impacted our day to day lives. As a fan of science fiction, I often think about these things as the lines between the physical world and the digital world increasingly narrows. In the 100 th episode of The sgENGAGE Podcast , special guest President and CEO of Blackbaud Mike Gianoni joined host Steve MacLaughlin to discuss digital transformation.

The 2019 Best Nonprofit Conferences Calendar


Digital Strategy Innovation Summit. Digital Strategy Innovation Summit. This summit will gather the world’s most dynamic and high level executives operating in digital strategy. Data on Purpose 2019: “Navigating the Digital Now.”. Data on Purpose 2019: “Navigating the Digital Now.”. And like those other core functions, we must examine our technology and data strategies to properly evaluate and prioritize our needs and successfully build our digital capacity.

Treat Digital Like Real Property


This got me thinking about how most organizations think about their digital properties. While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. The same should happen with digital properties. Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. This post originally appeared on the Tanzen Consulting Blog.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

While many of us have “gone digital” in our personal daily life, we can’t always say the same for the organizations where we work. In a world where most people have some kind of smart device, or several smart devices (you know who you are), within arm’s reach at all times, it seems only logical that digital is the best way to reach donors, right? To that end, here are a five points to help your organization create an effective and integrated digital marketing strategy: 1.

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016


Spoiler: there's a lot to look forward to, especially in digital. digital‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector.

5 Reasons to Include Blogging into Your Digital Marketing Strategy

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Here’s why an Effective blog is a crucial part of your digital marketing strategy. The post 5 Reasons to Include Blogging into Your Digital Marketing Strategy appeared first on PhreeSite.com. Most businesses don’t understand the importance of blogging.

The Digital Giving Index 2012


The post The Digital Giving Index 2012 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising digital giving donations donors fundraising Technology has really impacted the way consumers donate, but not all nonprofits are keeping up with trends. Check out these 5 stats we thinks speak volumes about donors and technology: Donors gave an average of $127 in a single gift to charities with a branded giving page.

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good.

#KeepThePeopleDancing: Futures in Digital Engagement

Museum 2.0

This week, we're hearing from Adrienne Lalli Hills. I can't say when I met her, but I certainly remember knowing her. Adrienne is a rare person, true and strong and kind. I love hearing her share her ideas. She has the type of confidence and thoughtfulness that makes you listen. But, she also has an honesty where you know she is listening to you.

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. Digital channels have made it affordable for brands to communicate their message to a broad audience. How To Build A Nonprofit Digital Marketing Plan (That works). Digital Marketing Plan

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016


Spoiler: there's a lot to look forward to, especially in digital. digital‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector.

3 Key Elements of a Digital Campaign Plan


By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015. Campaigns are big, daunting undertakings. When you’re starting with a blank sheet of paper, it can be hard to know where to begin.

Tools for Digital Storytelling


Some good stuff and info about digital storytelling tools in this deck by the always fabulous Debra Askanase. Digital Storytelling Tools for Nonprofit Organizations from Community Organizer 2.0. Read more about the training she did on this here. Content Strategy From the Trenches Implementation

Understanding and Leveraging the Power of “Digital Disruption”

Byte Technology

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. And among the hazards of taking dizzying leaps into the future lies a phrase that has been volleyed about for the past couple years: digital disruption. Looking for an example of digital disruption? Hence, you’ve become a victim of digital disruption.

November Update: Give the Gift of Digital Products This Season

Wild Apricot

For one, digital products for your Wild Apricot store will be available in the next release, allowing you to sell products with instant delivery. The holiday season is fast approaching with lots of goodies in store.

#GivingTuesday Continues to See Double-Digit Growth

Connection Cafe

The fifth annual #GivingTuesday event continued to see double-digit growth rates. According to Blackbaud data, online giving on #GivingTuesday was up 20% on a year-over-year basis compared to 2015. Blackbaud processed more than $47.7 million in online donations from U.S. nonprofits on Tuesday, November 29, 2016. To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 million in online donations processed.