Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. What is a digital strategy? Digital is the what and the why.

The Keys to Successful Nonprofit Digital Teams

Connection Cafe

Earlier this year I released the 2018 Nonprofit Digital Teams Report in partnership with Jason Mogus, principal consultant at NetChange Consulting. The Importance of Digital Leadership. How involved is the digital team in decision-making around new campaigns or initiatives.

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Trending Sources

The sgENGAGE Podcast Episode 90: Increasing Engagement with Digital Innovation

Connection Cafe

Cheryl Contee, CEO of Do Big Things and author of the upcoming book “Mechanical Bull: How You Can Achieve Success,” joins the podcast to talk about digital innovation and how it can be used to increase stakeholder and supporter engagement. Where should organizations start with digital ads.

What’s to Come in Digital Fundraising?

Connection Cafe

This milestone got me thinking about how fast time flies, but also about the huge changes the company has seen in the digital fundraising space. The digital fundraising space has changed so much in the last ten years, what will the next ten hold?

Women Ingenuity is Powering Solutions for the Digital Divide

Connection Cafe

But while global experts search for solutions to bridge the worsening digital divide for women, it turns out the answers are at our fingertips. It’s time to take a closer look at how we can boost the feminine digital revolution—a revolution that is already underway.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Digital ad budgets grew by a whopping 144% in 2018.

This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

There’s no secret trick to instantly improving digital engagement for nonprofits. The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results.

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Digital Media Skills

AFP Blog

Digital Media Skills : "Here's a list of digital media skills for resumes, cover letters, job applications and interviews. " 'via Blog this

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The sgENGAGE Podcast Episode 80: Digital Transformation for Social Good

Connection Cafe

Digital transformation is a buzz word now in the social good space. And why is it important that nonprofits and other social good organizations digitally transform? Why digital transformation isn’t just about technology, and why it’s actually mostly about people and process.

A Nonprofit's Guide to Improving Digital Engagement

Everyaction

We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums. engagement digital

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Offer Digital Engagement Activities for Major Donors.

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Treat Digital Like Real Property

SocialFish

This got me thinking about how most organizations think about their digital properties. While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. The same should happen with digital properties.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

While many of us have “gone digital” in our personal daily life, we can’t always say the same for the organizations where we work. To that end, here are a five points to help your organization create an effective and integrated digital marketing strategy: 1.

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

The Science Behind Engaging your Supporters

Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. In the sphere of digital fundraising, the patterns observed in 2018 will continue to inform how nonprofits should build their fundraising strategy for 2019 and the coming years.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan.

The Digital Giving Index 2012

TechImpact

The post The Digital Giving Index 2012 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising digital giving donations donors fundraising Technology has really impacted the way consumers donate, but not all nonprofits are keeping up with trends.

Digital Transformation: Tips for Moving Your Social Good Organization into the Future

Connection Cafe

All of these are now apps on your phone and represent a small way digital transformation has impacted our day to day lives. As a fan of science fiction, I often think about these things as the lines between the physical world and the digital world increasingly narrows.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

Yes, digital natives have entered, and will continue to enter, the ripe age of charitable giving, and they’re ready to make their mark on philanthropy. So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? Digital Content.

Digital Storytelling with Yash Mori

Everyaction

Yash Mori is a progressive digital organizer and video producer. How did you get your start in digital organizing? We were always the youngest people in the room, and people assume that young people are always going to be good at social media and digital. So I was a benefactor of that assumption and got into digital organizing. But even in digital, as I look at comments and feedback from my work, I just wanna absorb and listen.

Digital Life Hacks: Savvy Social Media

Connection Cafe

As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. Make sure to view the Digital Hack Web Series. Did you know there are now over 2.3 billion active social media users?

3 Key Elements of a Digital Campaign Plan

EveryAction

By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. What Is A Digital Marketing Process? Digital Marketing Plan

#GivingTuesday Continues to See Double-Digit Growth

Connection Cafe

The fifth annual #GivingTuesday event continued to see double-digit growth rates. According to Blackbaud data, online giving on #GivingTuesday was up 20% on a year-over-year basis compared to 2015. Blackbaud processed more than $47.7 million in online donations from U.S.

Understanding and Leveraging the Power of “Digital Disruption”

Byte Technology

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. Looking for an example of digital disruption?

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In fact, you may find that adding some non-digital elements may be just the flavor you need.

SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement

Connection Cafe

Not only was President Obama’s speech a major milestone for the 36 million people in slavery today, the human rights community, and countless others, but it was also a win in the digital advocacy front. Nonprofit Marketing #bbcon digital advocacy movements Social Media

Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Check it out. ——— This post includes a slide deck – click through to see it because it’s awesome.

3 Ways to Digitally Transform Stewardship in Higher Education

Connection Cafe

To join the cutting edge of higher ed fundraising, check out three ways you can leverage technology to digitally transform donor stewardship on your campus: Publicly Highlight Donors. Higher Education bbcon bbcon2018 digital transformation Donor Stewardship higher education fundraising

Need-to-Know Digital Marketing Statistics for Nonprofits: An Infographic

Twenti - Digital Marketing For Nonprofits

Use these surprising nonprofit digital marketing statistics to help direct your online strategies. Ever wondered if your digital marketing is actually capitalising on the most successful platforms and methods? Digital Marketing. Archives. by Zoe Allen.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?

5 Digital Strategies Nonprofit Execs Should Bring To Their Board

TechImpact

In fact, David Edelman , a digital marketing strategist, is noticing that boards in the for-profit sector are being asked for detailed digital strategies. Active management of the digital ecosystem. Maintaining a digital edge. Image courtesy of Mass Global Developers.

Key Digital Marketing Statistics for Nonprofits: An Infographic

Twenti - Digital Marketing For Nonprofits

Want to know more about what your digital marketing strategy should be looking like? How much do you know about digital marketing? . Even if you’re a digital marketing pro, you might still be surprised by these facts about the performance of different marketing channels.

#NPTech, Digital Inclusion, and the Web we are cocreating

Amy Sample Ward

Regardless of the specific sector you work in or the kind of technology you may be interested in, it’s likely you’ve seen blog posts, tweets, or other coverage of some incredibly tough experiences by a few women working in the tech industry.

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Digital Divide Data: our Partner in Laos

Beneblog: Technology Meets Society

Our first partner in this work was Digital Divide Data, an organization that has an outstanding training program in the area of data entry and outsourcing. Benetech is a tech social enterprise.

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[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016

EveryAction

Spoiler: there's a lot to look forward to, especially in digital. digital‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector.

Celebrating Digital Learning Day: How Camp Blackbaud Amplifies Technology Skills for Good

Connection Cafe

Today marks 2017’s Digital Learning Day, a day where we celebrate technology’s role in how we learn. It is this intersection of volunteer service, especially skills-based service, and the desire to give back that inspired me to write this blog on Digital Learning Day.

Digital Promotion Strategies (That Get First Page Results Fast)

Nonprofits Source

If you want to drive a successful digital marketing campaign than a digital promotion strategy is the best way to get your message heard. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why You Need A Digital Promotion Strategy That Earns Links.

Infographic: Digital Giving In 2013

TechImpact

There is no doubting digital giving’s importance to the future of nonprofit technology. This side of fundraising has experienced double digit growth and is expected to grow at a rapid pace for the next several years.

The Real Meaning of Digital

SocialFish

One area that I am finding particularly interesting is what they have to say about digital tools. This generation, after all, are the “digital natives.” We digital immigrants grew up in a time when communication and collaboration tools had some staying power.

The sgENAGAE Podcast Episode 87: Digital Transformation of Fundraising

Connection Cafe

What is digital transformation, and how is it impacting fundraising in the social good community? What does digital transformation mean for those organizations themselves? Topics Discussed in This Episode: Digital transformation tools.

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016

EveryAction

Spoiler: there's a lot to look forward to, especially in digital. digital‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector.