Advocacy | A Rundown of the Basics With Real-World Examples

Salsa

Advocacy campaigns are the driving force of progress. The civil rights movement, environmental protection regulations, and modern workplace safety practices all started with advocacy campaigns. Advocacy Top Posts

Mapping Your Advocacy Campaign

Salsa

That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. We need to point our advocacy at the people who influence our target too. AdvocacyEngage and change the world.

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Ten Tips from Advocacy Superheroes

NetWits

BBCon took place outside the Beltway, but we had plenty of Beltway insiders … Email Marketing Web Design Advocacy

Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

501c3’s can’t do advocacy, it’s not allowed. ” In other words, not all advocacy is lobbying — and not all lobbying is prohibited. In fact, depending on a 501c3’s annual expenses, a nonprofit could spend 5% – 20% of it’s annual resources on direct advocacy or lobbying.

Connect Supporters with Local Elected Officials using Local Advocacy

EveryAction

That’s why we expanded EveryAction’s industry-leading advocacy tools to include Local Advocacy. EveryAction clients have already used advocacy forms to send hundreds of thousands of messages to federal elected officials. Now, we've made it easier for nonprofits to connect their supporters with county and municipal elected officials through the same easy-to-use email or social advocacy forms. Want to learn more about advocacy tools? advocacy

Local 100

10 Advocacy Websites That Are Doing it Right

Wild Apricot

If you're looking to build or update your advocacy organization's website, look no further than these 10 great examples for inspiration

Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. As social media taught us, those nonprofits who act quickly and embrace emerging trends tend to experience the highest success rate, and similar to the rise of e-advocacy and “E-mail Action Networks&# beginning in 2000-01, the nonprofit sector is on the brink of transitioning their e-advocacy efforts to the Mobile Web.

Grassroots Advocacy in the Mobile Age

NTEN

Advocacy as an industry exists because of people’s desire to improve the world. How can advocacy initiatives reach their goals by leveraging technology? Technology advances are opening up new methods of digital grassroots advocacy that are changing online and offline organizing. Learn the methods that still exist, and important ones that have emerged that are profoundly impacting the popular “mix” of grassroots advocacy. Ximena Hartsock & Jeb Ory. Cofounders.

Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. That’s when I called that advocacy firm, a “luxury” that soon became indispensable. I was surprised to find that advocacy wasn’t just about politics and pressure. This post originally appeared on Arabella Advisors'' Greater Good blog as part of the series Impact 2014.

Twitter as an Advocacy Tool

NCE Social Media

The forum focused specially on how to use Twitter as an advocacy tool. It is the Twitter feed that you’ll want to pay attention to… How do you use Twitter and other social media platforms as tools for advocacy? Education and Training Microblog advocacy philanthropy twitterThe Chronicle of Philanthropy hosted an online forum led by Claire Diaz Ortiz , Twitter’s top person working with nonprofits on social innovation.

10 Advocacy Websites That Are Doing it Right

Wild Apricot

Advocacy organizations do important work — they prompt the most difficult conversations and pave the road to change. If your nonprofit does some or is entirely dedicated to advocacy work, thank you!

10 Authentic Fundraising Tips For Advocacy Organizations In Tough Times

CauseVox

Fundraising for advocacy organizations is tough, maybe one of the toughest types of fundraising out there. For advocacy organizations, sometimes the best you’ve got is not letting things get worse. One thing I learned from advocacy is that setbacks lead to mission creep, so watch out!

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. Advocacy events.

6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Teamwork Makes the Dream Work

Association TV

Events Analog-to-Digital Book Education Digital Transformation Content Strategy Marketing Advocacy CollaborationIf you’ve already decided to move your association from analog to digital, you need to start thinking about how you will implement those changes in your organization.

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Tag, You're It! Taking Your Digital Transformation To The Next Level

Association TV

Events Analog-to-Digital Book Education Digital Transformation Content Strategy Marketing Advocacy CollaborationWe’ve come to the end of this series, where I slowly but surely, give you tools and insights that you can implement to bring your association into the future.

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How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. If you're looking for a CRM that fits the unique needs of social justice and advocacy organizations, or just wondering how yours stacks up - click below!

Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy

When Nonprofit Advocacy Works in Reverse

Connection Cafe

How Nonprofit Advocacy Works in Reverse. The solution: We flipped the advocacy model upside down by creating RiversidePULSE. . Advocacy Healthcare nonprofit advocacy super advocatesWe take for granted a natural progression. Donors support your non-profit via gifts and volunteerism , they want to share your mission with others, and then they become super advocates. The best almost become an extension of your staff as they look for ways to do more over time. .

Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Advocacy Nonprofit advocacy tips nonprofit fundraising ideas nonprofit marketing social media activismIs a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping? Breaking up the routine can help.

3 Questions to Ask When Considering Advocacy Software

Care2

Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve done in the world. Technology nptech Online AdvocacySo you want to change the world?

Connecting Advocacy to Fundraising: Free Nonprofit Webinar

NetWits

Make sure you start 2010 off right by adopting the latest best practices for online advocacy as a proven strategy to recruit and retain donors, while advancing your mission Did you know that activists on your nonprofit’s email list are seven times more likely to donate money to your organization than non-activists are?

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Often, engaging in advocacy means a connection to public funding.

How Nonprofits Can Engage Volunteers in Advocacy

ASU Lodestar Center

During my Master of Nonprofit Leadership and Management (MNLM) studies, I gained an appreciation for volunteers and an interest in how volunteers can engage in advocacy. The terms advocacy and lobbying are generally used interchangeably to describe how nonprofits influence legislation and public policy. During my MNLM studies, I learned to appreciate a new definition of advocacy. A micro-advocacy program should include these considerations: Define Your Goal.

Compound Bow, Longbow and Bowling Balls. Network-Centric Advocacy: Potential Energy with the Advocacy Movement.

Network-Centric Advocacy

These same forces exist within advocacy. Advocacy Strategy Communication Technology Current Affairs Examples of Network-Centric Advocacy Campaigns netcentric Organizing Guide Personal RantsCompound bows maximize the energy storage throughout the draw cycle and provide let-off at the end of the cycle (less holding weight at full draw).

Does Your Institution Have an Advocacy Policy?

Museum 2.0

I took the issue to the board, and we agreed that we need to develop some kind of advocacy policy to be able to answer these phone calls with confidence. Our board/staff advocacy task force is meeting this Friday to get the work started, and so I'm curious: has your organization tackled this question? Our museum has a growing advocacy component to our work. advocacy relationships social justiceIn October of 2015, I got a call from a community partner.

Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

Advocacy Nonprofit Nonprofit Marketing Facebook fundraising campaigns nonprofit marketingWhat’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In addition to designating the ad as “sponsored”, political and issue-related ads have an info icon which expands to display the organization that paid for the ad.

Not all knowledge is evidence, not all good advocacy is evidence based. Disagree.

Network-Centric Advocacy

Not all good advocacy is evidence based". All good advocacy is evidence based. The practice of advocacy itself is built on a historical record that shows advocacy is the necessary requirement for policy change. Some believe advocacy is more of a dark art than an evidence based approach to creating policy change. Evidence suggests advocacy is required to create any policy change. Evidence teaches us how to refine advocacy efforts.

New Report Highlights the Advocacy Gap

Care2

That is a ton of advocacy. How do activists experience advocacy, and how is it received by its ostensible targets on the Hill? The elevator summary: there is a significant "Advocacy Gap," a disconnect between how activists mobilize and how Hill staff say they should mobilize to move policy. The complete report is available here: Advocacy and online action is essentially synonymous amongst activists. Online Advocacy Trends nptech

Nonprofit Fundraising and Advocacy

ASU Lodestar Center

Yet, nonprofits don’t see the connection to advocacy for the people they serve as their major fundraising activity. Yet many nonprofit groups sit on the sidelines pretending that advocacy is not within their mission. Advocacy is always controversial. Nonprofits can legally do advocacy by following the state and IRS rules. All these can and must be confronted and challenged by embracing a pragmatic process of agency advocacy. posted by. Timothy J.

A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? Online: Use online advocacy web forms to send welcome messages. Get Louder: Post-advocacy share kit. Optimize your post-action alerts to include a share on social and donate buttons to drive more action in your advocacy alerts. Make sure your advocacy alerts are mobile responsive. Advocacy Nonprofit advocacy tips congressToday is the first day for the 116 th Congress.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

Webinar: Making Advocacy Pay

Care2

This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay. Care2 Webinars Online Advocacy Online Fundraising

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. Advocacy was an equally important area in which mobile showed steady success, in fact, text messages successfully drove phone calls at more than twice the rate that email advocacy messages drove traditional web-based actions.

So you want to get into online advocacy?

Care2

An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Get the full scoop on effective online advocacy from this white paper by PowerThru Consulting and Care2. Online Advocacy It starts with the action!

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9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. One of the most exciting tools for advocacy campaigns comes from our friends at Countable Campaigns. Many organizations, especially those who work on advocacy campaigns, have been using Twitterstorms to elevate issues, pressure decision makers, reach the media, and engage their base. Nonprofit Marketing Advocacy Facebook live streaming nonprofit social ambassadors social listening Social Media Twitter Twitterstor

Organizing and Mobilizing - 2 Distinct Strategies in Your Advocacy Effort.

Network-Centric Advocacy

These terms do not mean the same thing in an advocacy context and BOTH are very important. . Are the things in place ( seven elements of an advocacy network ) in this context to connect and grow the power of both mobilizers and organizers? . Advocacy Strategy netcentric Organizing Guide Personal RantsI have been struggling lately to get more clairty on the concepts of organzing and mobilizing.These are terms of art in my world but often see the concepts mashed together.

The sgENGAGE Podcast Episode 120: Current Trends in Grassroots Advocacy

Connection Cafe

How has grassroots advocacy changed in the past few years? And what are the current grassroots advocacy trends that your organization should be leveraging to have greater success? Listen in to hear Jeb and Zach speak with host Steve MacLaughlin about how to influence legislators, how digital advances have changed advocacy, and how to think about youth advocacy. Topics Discussed in This Episode: Changes in the grassroots advocacy space in the past few years.

The Secret Ingredient to Wining Advocacy Campaigns

Care2

Advocacy and corporate accountability campaigns are some of the longest and toughest fights for nonprofits to win. But the excitement around advocacy and corporate accountably campaigns can quickly loose steam if your organization falls into the trap of developing strategies and tactics that focus on persuading key decision makers rather then building power and pressuring them. Online Advocacy Online Marketing Online Organizing

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology.

Video: Online Advocacy Trends

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Video: Online Advocacy Trends Posted by Steve MacLaughlin on April 6th, 2011 The recordings from Blackbaud and Care2′s Advocacy Live 2011 event are now online. Featuring: Joe Baker, Vice President Causes and Advocacy, Care2, Lisa Sock, Director, Online Outreach and Fundraising, American Civil Liberties Union (ACLU), and Barry Jackson, Sr.

Advocates 7X More Likely to Give, but Why?

NetWits

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success. One of the ways to further leverage news-driven advocacy opportunities is by encouraging donors to make recurring gifts.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Online advocacy can be harnessed to drive measurable outcomes using various outcome indicators.