Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy

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When Nonprofit Advocacy Works in Reverse

Connection Cafe

How Nonprofit Advocacy Works in Reverse. The solution: We flipped the advocacy model upside down by creating RiversidePULSE. . Advocacy Healthcare nonprofit advocacy super advocatesWe take for granted a natural progression. Donors support your non-profit via gifts and volunteerism , they want to share your mission with others, and then they become super advocates. The best almost become an extension of your staff as they look for ways to do more over time. .

Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Advocacy Nonprofit advocacy tips nonprofit fundraising ideas nonprofit marketing social media activismIs a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping? Breaking up the routine can help.

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Ten Tips from Advocacy Superheroes

NetWits

BBCon took place outside the Beltway, but we had plenty of Beltway insiders … Email Marketing Web Design Advocacy

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. Advocacy events.

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Often, engaging in advocacy means a connection to public funding.

A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? Online: Use online advocacy web forms to send welcome messages. Get Louder: Post-advocacy share kit. Optimize your post-action alerts to include a share on social and donate buttons to drive more action in your advocacy alerts. Make sure your advocacy alerts are mobile responsive. Advocacy Nonprofit advocacy tips congressToday is the first day for the 116 th Congress.

The sgENGAGE Podcast Episode 120: Current Trends in Grassroots Advocacy

Connection Cafe

How has grassroots advocacy changed in the past few years? And what are the current grassroots advocacy trends that your organization should be leveraging to have greater success? Listen in to hear Jeb and Zach speak with host Steve MacLaughlin about how to influence legislators, how digital advances have changed advocacy, and how to think about youth advocacy. Topics Discussed in This Episode: Changes in the grassroots advocacy space in the past few years.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. One of the most exciting tools for advocacy campaigns comes from our friends at Countable Campaigns. Many organizations, especially those who work on advocacy campaigns, have been using Twitterstorms to elevate issues, pressure decision makers, reach the media, and engage their base. Nonprofit Marketing Advocacy Facebook live streaming nonprofit social ambassadors social listening Social Media Twitter Twitterstor

3 Lessons from Museums Advocacy Day

Connection Cafe

At the end of February, I attended the first of (what I hope will be) many Museums Advocacy Days (MAD) on Capitol Hill in Washington, DC. Advocacy Arts & Cultural museums advocacy Universal Charitable Giving ActThere was something magical about the combination of something I love – museums – with something that scares me: US politics. The two-day MAD activities started with a day full of sessions designed to unite and rally the 300+ advocates around the issues at hand.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Online advocacy can be harnessed to drive measurable outcomes using various outcome indicators.

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Rolling with the Political Punches: Advocacy in an Election Year

Connection Cafe

Here are 3 tips for running a successful advocacy campaign during an election year: 1. With 24 hour news media coverage and breaking news on Twitter, you want to be prepared to insert your advocacy campaign and have your corresponding materials ready to go. Nonprofit Fundraising Advocacy charitable giving Giving in an Election Year political campaign political giving Social MediaIt’s hard to avoid the buzz around the 2016 Presidential election.

Connect Supporters with Local Elected Officials using Local Advocacy

EveryAction

That’s why we expanded EveryAction’s industry-leading advocacy tools to include Local Advocacy. EveryAction clients have already used advocacy forms to send hundreds of thousands of messages to federal elected officials. Now, we've made it easier for nonprofits to connect their supporters with county and municipal elected officials through the same easy-to-use email or social advocacy forms. Want to learn more about advocacy tools? advocacy

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How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement

Connection Cafe

Not only was President Obama’s speech a major milestone for the 36 million people in slavery today, the human rights community, and countless others, but it was also a win in the digital advocacy front. You can still run a successful advocacy campaign. Nonprofit Marketing #bbcon digital advocacy movements Social MediaOur fight against human trafficking is one of the great human rights causes of our time.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Start by joining the webinar I’ll be presenting this Wednesday at 2 PM Eastern through Blackbaud, where we’ll walk through the process of conceiving and implementing a digital strategy for practical advocacy.

10 Advocacy Websites That Are Doing it Right

Wild Apricot

If you're looking to build or update your advocacy organization's website, look no further than these 10 great examples for inspiration

How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

In the nonprofit advocacy world, we’re used to having to fire people up. As the idea of a school walkout and the March for our Lives took shape, advocacy organizations like Everytown for Gun Safety offered to help with logistics and planning , but the students themselves still led the work. On the internet, no one knows you’re a dog – or that your highly effective advocacy campaign is run by teenagers.

A Father of Advocacy

Connection Cafe

Sargent Shriver became the father of advocacy in his time, a life dedicated to his brother’s infamous line, “Ask not what your country can do for you; ask what you can do for your country.” He truly led a life activism and selflessness, dedicated to advocacy and service. Perhaps he helped pave the way for your advocacy program. His legacy is evidence of how advocacy is such an important piece of our society Author: Blair Naylor.

Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

As we enter the EOY fundraising season, especially for any issue advocacy organization that will see stark changes as the result of the election, one thing that should be top of mind is your sustainer program. Instead, you should concentrate on maximizing your EOY donations, especially from new sources, by very clear and mission-focused advocacy messaging in your fundraising appeals. The results of the election in the USA will have an impact on your mission, for better or worse.

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Advocacy - Anywhere, Anytime

Connection Cafe

If you're attending the Convio Summit (hashtag #convio10 ) and: you like advocacy. Then you should attend the workshop entited "Advocacy: Anytime, Anywhere with APIs." This session is going to contain many rocking examples of the new Convio Advocacy API in action from some of your favorite nonprofits like Defenders of Wildlife and People for the Ethical Treatment of Animals. Author: Sally Heaven.

Advocacy Tools, Blogs, Webinars, and More

Connection Cafe

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors. Read >> 9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy. Read >> The Myth That 501(C)(3)s Can’t Engage in Advocacy.

10 Advocacy Websites That Are Doing it Right

Wild Apricot

Advocacy organizations do important work — they prompt the most difficult conversations and pave the road to change. If your nonprofit does some or is entirely dedicated to advocacy work, thank you!

Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. That’s when I called that advocacy firm, a “luxury” that soon became indispensable. I was surprised to find that advocacy wasn’t just about politics and pressure. This post originally appeared on Arabella Advisors'' Greater Good blog as part of the series Impact 2014.

Twitter as an Advocacy Tool

NCE Social Media

The forum focused specially on how to use Twitter as an advocacy tool. It is the Twitter feed that you’ll want to pay attention to… How do you use Twitter and other social media platforms as tools for advocacy? Education and Training Microblog advocacy philanthropy twitterThe Chronicle of Philanthropy hosted an online forum led by Claire Diaz Ortiz , Twitter’s top person working with nonprofits on social innovation.

Get Strategic in 2018: Turn Your Advocacy Supporters into Donors

Connection Cafe

Advocacy organizations are often lucky enough to have some of the most passionate supporters among all nonprofits. Of course, though, it’s the dollars that keep advocacy organizations running. While they can immediately connect how donations to a cancer organization will fund cancer research, it’s trickier for them to guess where the money goes in an advocacy organization. There’s no reason advocacy organizations can’t see the success with DIY Peer-to-Peer fundraising.

6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Grassroots Advocacy in the Mobile Age

NTEN

Advocacy as an industry exists because of people’s desire to improve the world. How can advocacy initiatives reach their goals by leveraging technology? Technology advances are opening up new methods of digital grassroots advocacy that are changing online and offline organizing. Learn the methods that still exist, and important ones that have emerged that are profoundly impacting the popular “mix” of grassroots advocacy. Ximena Hartsock & Jeb Ory. Cofounders.

I Am a Witness: Advocacy Through Emoji: Associations Now

AFP Blog

I Am a Witness: Advocacy Through Emoji: Associations Now : "With its latest advocacy campaign, the Ad Council and its many partners have learned to speak emoji. The goal of the I Am a Witness campaign? To bring attention to and discourage bullying in all forms." 'via via Blog this

Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

Connection Cafe

I love the smell of a well formatted advocacy thank you page in the morning. Especially when the thank you page is not only thanking me for taking action, but suggesting I share the advocacy action with my friends using social media… AND starring a bold fundraising ask, too. Here are three other folks who have joined the advocacy-action-then-donation-ask bandwagon… DENNIS McCARTHY.

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Does Your Institution Have an Advocacy Policy?

Museum 2.0

I took the issue to the board, and we agreed that we need to develop some kind of advocacy policy to be able to answer these phone calls with confidence. Our board/staff advocacy task force is meeting this Friday to get the work started, and so I'm curious: has your organization tackled this question? Our museum has a growing advocacy component to our work. advocacy relationships social justiceIn October of 2015, I got a call from a community partner.

TO THE BELTWAY AND BEYOND: Advocacy Superheroes at bbcon!

Connection Cafe

Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see. First, my colleague Emily Goodstein will be presenting Out of the Box - Advocacy Superheroes. Here's the description of the session: Use the power of Luminate Advocacy, right out of the box! During this panel discussion, we’ll feature three super heroes changing the world using Luminate Advocacy.

How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. If you're looking for a CRM that fits the unique needs of social justice and advocacy organizations, or just wondering how yours stacks up - click below!

What's the future of online advocacy?

Connection Cafe

Several organizations who use Convio's Advocacy product had a stimulating discussion yesterday here at the Convio Summit about online advocacy and what the future of the field is going to look like. Oversimplifying, I'd say that people fell into two camps: Traditional Online Advocacy - where a constituent sends an electronic communication to the decision maker, who is often a legislator. Let's continue this discussion - what do you think the future holds for online advocacy

3 Questions to Ask When Considering Advocacy Software

Care2

Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve done in the world. Technology nptech Online AdvocacySo you want to change the world?

10 Ways To Identify If Your Web Content?Sucks - Online Fundraising, Advocacy, and Social Media -

AFP Blog

10 Ways To Identify If Your Web ContentSucks - Online Fundraising, Advocacy, and Social Media

Social Media’s Double-Edged Sword Can Cut Your Way Twice

Connection Cafe

Take for example social media engagement for political and advocacy campaigns. Advocacy Nonprofit Marketing Social Media advocacy campaign digital advocacy nonprofit social media Online advocacySometimes double-edged swords cut both ways in your favor. On one edge, pushing out your campaign message helps to advance your cause or candidacy.

New Report Highlights the Advocacy Gap

Care2

That is a ton of advocacy. How do activists experience advocacy, and how is it received by its ostensible targets on the Hill? The elevator summary: there is a significant "Advocacy Gap," a disconnect between how activists mobilize and how Hill staff say they should mobilize to move policy. The complete report is available here: Advocacy and online action is essentially synonymous amongst activists. Online Advocacy Trends nptech

Short-Form Stories Sizzle on Social?Media - Online Fundraising, Advocacy, and Social Media -

AFP Blog

Short-Form Stories Sizzle on SocialMedia - Online Fundraising, Advocacy, and Social Media

Blackbaud Pruning & Improving Its Orchard | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Blackbaud Pruning & Improving Its Orchard | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online. The first theme focuses on the interaction between advocacy tactics and the broader media environment.

PolicyLink - E-Advocacy -- Overview

AFP Blog

PolicyLink - E-Advocacy -- Overview: "Advocacy is essential for anyone working to ensure that this nation’s resources are shared by everyone. The struggle may be for housing that’s affordable to people of all incomes, secure jobs and accessible transportation to reach them, or healthy communities with clean air, parks, and supermarkets that offer quality food and produce. Whatever it may be, we