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How to Use Data to Drive Your Content Strategy

Association Analytics

Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Target and personalize : With tags and taxonomy in place, you can start to target and personalize messaging to your members, who should engage more with your higher quality, more relevant content.

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How to Get the Most From Feedback Surveys

NonProfit Hub

A few weeks ago, we talked about why feedback surveys are a helpful tool to help towards success. This got our wheels turning and made us prompted us to talk about specifically what you can do to get the most back from feedback surveys. If you’re asking questions willy-nilly, then your survey’s going to turn out pretty useless.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Merge tags are another great tool to improve email customization and add purposeful friendly touches to your communications.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Unsurprisingly, other networks followed suit.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Engage with your audience by responding to comments Participate in conversations Be authentic and avoid highly polished replies Track your top 10 or 20 followers and tag them to help share your content Ask followers to opt in to your email list for more direct communication, Pro Tip: Befriend the algorithms with inspiring content.

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Great reads from around the web on July 8th

Amy Sample Ward

I love posts like this because I always find at least one new tool to play with and test! Ninety-two percent of nonprofits responding to the May 2009 survey indicated they were experiencing the effects of the downturn, up from 75 percent in November. " Tags: roundup bookmarks. " Tags: roundup bookmarks.