What Gmail’s New Settings Mean for Your Nonprofit Email Strategy
Connection Cafe
MAY 4, 2017
A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). However, within the last few months, Gmail has put in additional settings and rules that are having a significant impact on how, or whether, a nonprofit’s email message is making it to a constituent’s in-box at all. Nonprofit Marketing eMail marketing engagement gmail gmail tabs nonprofit email strategy open rates
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