What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016. on Giving Tuesday as a result of spam.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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Lame spam of the day: spam mashup

Robert Weiner

This plain-text spam has no sender, subject, formatting, or graphics. After that comes what looks like an email header, then some spam text, then a bunch of blank lines, and finally, to cap the effort, random text from travel guides. Another newbie spammer playing with a toy? Nothing unusual there. The bonus is that it mashes up a variety of spammer techniques, starting with a list of 3-letter words running from "act" to "dry".

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. The report details why nonprofit fundraising emails end up in spam folders, how much damage spam can do on #GivingTuesday and during the end-of-year fundraising push, and offers tips from our expert on reducing your spam rate.

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Lame spam roundup

Robert Weiner

Here's a random selection of strange and/or lame spams I've received recently. This one may not be spam, but I'm not going to click and find out. Yes, the hyperlink was the first line of the spam, and points where it says it does. 1: I got several of these. Unfortunately, no umbrellas were included. Sender: LinkedIn Connections [connections@linkedin.com]. Subject: RE: CELSA - Copies of Policies.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. {It’s|It It goes on and on, but you''ll get the idea pretty quickly. I found it fascinating.

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You Kids Stay Outta The Spam Folder

NetWits

Stay out of the spam folder by employing these techniques. Email Marketing

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Lame spam of the day: do you get a lot of spam?

Robert Weiner

I had to smile at a spammer complaining about spam. one and i was just curious if you get a lot of spam responses? This came as a comment on my blog. It included a link to a page that seems to be selling dental implants, but I didn''t explore it. Author: Reno Nevada. Comment: Hi, i read your blog from time to time and i own a similar. If so how do you prevent it, any plugin or anything you can advise? I get so much lately it''s driving me insane so any help is very much appreciated.

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Lame spam of the day: HELLO

Robert Weiner

So much lame spam, so little time to blog about it. Here's today's example. No graphics, all caps, the From address doesn't match the "write me at" address. Does it get any lamer? Sender: Tesfaye, Fanuel (f.tesfaye@unesco.org). Subject: HELLO. Text: BUSINESS FOR YOU, CONTACT ME THROUGH MY PRIVATE EMAIL: sydneywalter58@yahoo.com.

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Lame spams of the day: Support Center

Robert Weiner

This batch of spams looks like Facebook messages -- same colors, fonts, and formatting, and they have a "Go To Profile" button. Sample: SpamBut they don't mention Facebook. Does the familiar look and feel dupe people into clicking before they read? According to this post , they're selling meds online. Senders: Anna Norman [supportcenter@erichbaumeister.com]. Valentina Byrd [supportcenter@crimlawyer.ca]. Cheyanne Conley [emailconfirm@cabrera.nl]. Jordan Compton [support@opduin.nl].

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Lame spam of the day: self-identified spam

Robert Weiner

This message didn't come from my anti-spam software and my ISP says it didn't come from theirs. Subject: **SPAM ** Re: µ¹.§A¤£°µ§@ª½±µ-»ù¨C¤ù¥u­n26¤¸. Text: Spam detection software, running on the system "nas", has. identified this incoming email as possible spam. has been attached to this so you can view it (if it isn't spam) or label. open with some email clients; in particular, it may contain a virus, or confirm that your address can receive spam.

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Lame spam of the day: Prize Winning.

Robert Weiner

Is someone testing their new spam toy? This one should win a prize for lameness. No graphics, no links, no attachment, no signature, nothing. Sender: WorldWide Lottery (bevile@bevilehotel.com.br). Subject: Prize Winning. Text: Did you receive our email ??

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Lame spam of the day: disappointed spammer

Robert Weiner

Most of the spam that reaches me comes as emails, but my blog also attracts a fair share of spammy comments. Some are particularly lame (and some are pretty amusing). Here''s one of the former, from a spammer I presume is trying to increase the search engine ranking for a site selling shoes. I searched for the first sentence and found over 2 million examples, so it may be working. The next time I read a blog, I hope that it doesnt disappoint me as a lot as this 1.

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Lame spam of the day: Google Doc

Robert Weiner

Please tell me no one would ever click on something like this (I only wish it were true). Plain text, bad English, the document isn''t actually attached, and the CLICK HERE link doesn''t point to google.com. Sender: Laila Brenner [brenner.laila@gmail.com]. Subject: Fwd: Attached Document. Text: I have an important document that i would like to share with you i uploaded it with Google document, CLICK HERE. for immediate access, please sign on with your email Respectfully. Laila Brenner.

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Lame spam of the day: Fake eFaxes

Robert Weiner

This one's scary since I'm an eFax user. But I was suspicious that it was asking me to click on a link (pointing to a server in Germany) rather than open an attachment. There were lots of warnings in 2010 about fake eFax messages delivering malware. I don't know what this one does and don't intend to find out. Here's what they look like. Sender: eFax (message@inbound.efax.com). Subject: Corporate eFax message - 4 pages. Text: Fax Message [Caller-ID: 369-716-1218].

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Lame Spam of the Day: Please stop sending spam messages onto our email

Robert Weiner

Subject: Please stop sending spam messages onto our email. Your email is sending spam messages! If you don't stop sending spam, we will be impelled to sue you! Please carefully read through the document and stop sending spam messages. Phishing Scam Spam scamThe text of this message made me smile, but the RAR attachment turned my smile upside down (no, I didn't click and don't you click, either). Here's info on rar attachments: [link].

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Lame spam as blog comments

Robert Weiner

I wrote recently about spam in the form of blog comments. Fortunately, my anti-spam filters (Akismet and Bad Behavior) caught them. This last one is for Ugg boots -- up there with "performance aids" as a source of spam. There's been a deluge recently, and I want to call out some that look like they could be legit. I assume that most of these are planted for search engine optimization rather than to get people to click a link.

Lame spam of the day: America Airlines ticket order

Robert Weiner

Scam Spam scamThis one caught my eye for a second. I thought, "I don't remember booking anything with American lately." The lazy spammer didn't even bother to include any graphics to make it look official. Sender: American Airlines (information-no77537@aa.com). Subject: Your Order##91991988. Text: Dear Customer, FLIGHT NUMBER 984. ELECTRONIC 746879098. DATE & TIME / NOVEMBER 17, 2011, 11:53 PM. ARRIVING / NEW YORK JFK. TOTAL PRICE / 321.56 Please find your ticket attached.

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Lame spams of the day: fortunemart

Robert Weiner

I've been getting hit with lots of spam from fortunemart@yahoo.com. Each spam has been one line of gibberish, plain text, no graphics, no formatting. These guys aren't even trying. I can't find any analysis of what happens if you click the links, and I'm not going to experiment. The subjects have included: new site. your friends. Re: Longer. plus several without subjects. The text follows. Each message was one line. I've deleted the links.). link] Hi Mon, 19 Nov 2012 12:41:46.

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Facebook fake status spam alert

Judi Sohn

So even though tons are folks are getting hit by Facebook and Twitter viruses and spam and information for combatting them is widely out there (I hope), I thought I'd share this as a public service. I had a therapeutic ERCP this morning to finally deal with biliary tract issues that have been bothering me since 2003. The fact that I'm still coming off Propofol and Dilaudid is the only excuse I have that I nearly fell for this. I know better.

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Lame spams of the day: Fake Amazon and PayPal receipts

Robert Weiner

These aren't as lame-looking as most of the spam I write about: they use the right logos, fonts, and typefaces. The giveaways are: 1) Hover over the links and see where they point before clicking (that's the best way to prevent phishing attacks and malware infections from spam). 3) I got a dozen of the Amazon spams. One note on the Amazon spams -- they include payments for gift certificates in odd amounts, like $5.99, $2.99, $4.99. Sample Amazon spam: Malware Spam

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Lame spam of the day: You pig!

Robert Weiner

Malware Spam MalwI got a kick out of this one. It's short and sweet -- and, I hope, ineffective. Sophos says it's a malware delivery device. Sender: LAU18eRogelio@aol.com. Subject: You pig! Text: You should be stoping ignoring me or i will send this photos to your spouse!!! Attachment: DCIM.zip.

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Lame spam of the day: Amazon cancelation

Robert Weiner

Previous incarnations of this spam have led to a Canadian online pharmacy, and the hyperlinks in this one lead to a site in Canada. Here's what it looks like: SpamLame lame lame. This doesn't look remotely like an email from Amazon. And of course it's not for a product I ordered. Would someone really click this? Sender: order-update@amazon.com. Subject: Amazon.com - Your Cancellation (147-911-9683). Text: (yes, blank lines at the top).

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Lame spam of the day: Good Options

Robert Weiner

I couldn't find any info about this spam, so I don't know (and don't plan to test) what the link leads to. This spammer's keyboard is missing the space bar. And is it too much trouble for spammers to make the sender's name match the signer's name? Sender: Christene Higgins (christenehiggins230@hotmail.com). Subject: Good options. Text: Hellothere, "Congrats!". Here'samagnificentVideorecordingtosuityourneedsthatshows$2558simplybeinggenerated*LIVE*withReal-timePackage.

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Lame spams of the day: Proposal Attached

Robert Weiner

A bunch of these have accumulated in my spam folder. No logo, no formatting, no attempt to look like they come from a business I'd be familiar with. They look like they actually came from gmx.com so maybe they're merely annoying rather than malicious. Senders: Thomas Mainer (Noreply.TM2012@gmx.com). Steve Gainer (Noreply.SG2012@g2gm.com). Janet Battaglia (Noreply.JB@g2gm.com). Betsy Albright (noreply2012@gmx.com). Larry Stevensons (noreply2012@gmx.com). Subject: Proposal Attached.

Lame spam of the day: Money

Robert Weiner

This is about as lame as it gets. I hope no one would click on a message like this. Even Outlook recognizes it as phishing. Sender: yomrgoo@yahoo.com (no attempt to make it look real). To: robert@rlplumbingcompany.com (not me). Subject: FW: Money. Text: Click Here Shared Online News Article. That's the entire text. The link leads to [link].

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Lame spam of the day: Digg + Facebook

Robert Weiner

I've seen two versions of this spam claiming to be verification of Facebook social sharing on Digg. One said it's a Facebook verification, the other a Digg verification. Version 1: Sender: Facebook Verification (registration@datonet.at). Subject: Thank you for registering. Text: Thank you for registering with us at Facebook Social. We look forward to seeing you around the site.

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Lame spam of the day: Intuit GoPayment

Robert Weiner

These spams aren't 100% lame -- at least they included a logo and some design elements. Here's a screenshot: Malware SpamHey, spammers: how about deduping your mailing lists? I got 22 of these on Monday. This article says they're malware delivery devices. But the From: address is obviously not from Intuit and text is pretty lame: "Your Intuit GoPayment statement for ONTIMEE SOFTWARE, DEVELOPMENTS has been accepted."

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Lame spams of the day: FedEx invoices

Robert Weiner

Here's a screenshot: SpamI got a dozen of these yesterday. Most of them showed the sender as "Milton Ballard" so hopefully they won't fool anyone. But the last one came from BillingOnline@fedex.com so it was slightly more convincing. The subject lines included: Please pay your outstanding Fedex invoice. New Fedex Invoice. Your Fedex invoice is ready to be paid now. Pay your Fedex invoice online. Your Fedex invoice is ready.

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Lame spam of the day: USPS Delivery Confirmation

Robert Weiner

Like the American Airlines spam , this one didn't bother to include any graphics to make it look official. Scam Spam scamFurther, it shows plainly that the link goes to www.usps.com.ww062.com (note that the domain is ww062.com). Some scammers are just lazy. Sender: auto-notify@usps.com. Subject: Delivery Confirmation. Text: Dear Customer, We attempted to deliver your item at 11:02 am on November 5, 2011 and a notice was left.

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Lame spam of the day: Smoking device

Robert Weiner

This is as lame as it gets. Plain text, no graphics, the sender name looks suspicious, the recipient name isn't me, there's no subject, and the text is lame. I ran the link in the "click here" line through some online virus scanners and it seems clean, so maybe they're just trying to sell something. In any case, I hope no one would click on something like this. Sender: lost.gender@yahoo.com. To: jsales@fulbright.com. Subject: Re: Text: Smoking device thats clean. Click here to see.

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Lame spam of the day: Hiccough

Robert Weiner

This one is just weird. Yes, the subject line was "hiccough". No graphics, no attempt to make the sender's name match the signature line, no company name, and not (obviously) selling anything. I hope no one would click on something like this. Sender: vered.ed@zim.co.il. Subject: Hiccough. Text: Good Evening, robert@rlweiner.com. For three minutes all had been ready, but they still delayed and all were silent. Offer area: Enter area. Enter Area" is a hyperlink leading to [link].

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Lame spam of the day: meeting reminder

Robert Weiner

Scam SpamThis one's lame, but probably easy for a busy person at a large company to fall for. I do like the "put on something normal" line. Sender: HullJAIME@aol.com. Subject: DONT FORGET! Text: The meeting with new clients is due today in 17:27. Be in time and put on something normal! Here is the map for you to follow: map.jpg 226kb (map link leads to [link] ). MD5 check sum: 80729410729eb72b72b729e941ce9e9e.

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Lame spam of the day: targeting golfers

Robert Weiner

The latest lame spams in my inbox are aimed at golfers. How's that for micro-targeting? None of the messages had any formatting or logos, just plain text with attachments. I don't see any posts online saying what the attachments do, but I'm assuming they're not legit. I don't plan to find out. Sender: One copy came from Golfers Insider (GINoReply92@g2gm.com) another from Daily Golf Tips (noreply2012@gmx.com). Subject: Play Like the Pros. Attachment: Pro Tip of the Day.html.

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More lame spam as blog comments

Robert Weiner

At their best, these are way more entertaining than email spam -- lots of creative English, garbled syntax, and mixed metaphors ("gladsome to mature this website," "earmarks of the army has recruited on boob tube," "Lossing albatross is benificial," "your current article causes me completely happy"). Most of these lame spams were posted as comments on my blog posts about lame spam. Weiner: Nonprofit Fundraising Technology Consulting » Lame spam as blog comments.

Lame spams of the day: LinkedIn messages

Robert Weiner

Malware SpamI've been getting lots of these lately. They look reasonably line LinkedIn messages, though I don't recall ever getting something quite like this from LinkedIn. The subject has been "LinkedIn new messages" but the senders aren't LinkedIn addresses. This site says the links deliver malware. They've been: Lewis Shannon LinkedIn [cameoingo37@ggtco.com]. Young Burton LinkedIn [crossways@anfscd.com]. Colby Langford LinkedIn [considerings5@themillstonecompany.com].

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Lame Spam of the Day: Poker Associates

Robert Weiner

This spam is typical of "you've won the lottery" scams. Scam SpamI'm mostly tickled by the sender's name. Would you bet on Poker Associates? There's no link or attachment, so one would have to reply to test@xiaoyinmu.com -- wouldn't that cause some concerns? Sender: POKER ASSOCIATES (test@xiaoyinmu.com). Subject: RE:THIS IS FOR YOUR ATTENTION. Text: POKER ASSOCIATES. ATTORNEYS-AT-LAW & NOTARY PUBLIC. VIA MAISTRA 5. 7500 ST. MORITZ, SWITZERLAND. CANTON: GRAUBUNDEN.

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Lame spam of the day: How are you

Robert Weiner

I'm guessing someone is taking their new spam software for a test drive. OK, this is totally lame. No graphics, no links, no attachments. One copy came from Marcus Richmond (besiegersr032@chinesegamer.net) and one came from Brent Gaines (taciturnoxx28@wonderware.com). The subject line of both was "hi". The text was "How are you." That's it. Each took a twisting path through servers in multiple countries.

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Lame spams of the day: another roundup

Robert Weiner

An almost identical spam with Invoice_P350.htm claimed to come from Safeco: Good day. Malware Scam Spam VirusesHere's a selection of messages from spammers who don't even seem to be trying -- no graphics, no attempt to make the links look legit, plain text. Are these spammers just lazy or do these things actually work? Bottom line: think before you click. Hover your mouse over URLs and see where they lead. And use anti-malware tools that will warn you about suspicious web sites.

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Lame spam of the day: Your Changelog

Robert Weiner

Scam Spam scamThis one is short and appropriately signed. So, how many people ask to have a change log sent to them? And if they didn't, who would click the link? Sender: support@rlweiner.com (my domain -- which has no "support" account). Subject: Re: Your Changelog. Text: ==. Good morning, as promised your changelog - View, LOONEY DEBBI. =. The View link leads to [link]. I particularly like the signature. I'd be looney too if I'd clicked the link.

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Lame spam of the day: Facebook notifications

Robert Weiner

Phishing Scam SpamSimilar to the notifications from MySpace, Habbo, Tagged, and Foursquare I got a few weeks ago, I'm getting lots of fake Facebook notifications. According to this article , they're phishing messages. Here are a few examples: Sender : Facebook (confirm+robert@ig.com.br). Subject: Reminder: Reset your password. Text: You recently requested a new password for your Facebook account. It looks like we sent you an email with a link to reset your password a few days ago.

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Lame Spams of the Day: Job Offers

Robert Weiner

Wow, strangers want to hire me -- not. Sender 1: Scott Pina (tani40@wonderware.com). Subject: Re: Re: Employment Opportunity Followup. Response Required. Text: Dear job applicant. Thank you for submitting your information for potential employment openings. We look forward to reviewing your application, but can not do so until you complete our. internal application. The pay rate for available options range from $35.77 / hour to $57.62 /hr.

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Lame spam of the day: IRS notices

Robert Weiner

I got two spams this week claiming to come from the IRS. Here's what it looked like: Scam SpamThey look like different schemes -- one is trying to get me to call a 900 number at $4.79/minute, the other includes a link. But they look similar so I'm posting them together. Message 1: Sender: Tiera Tanner (AditaOki@megpgh.com). Subject: Rejection of your tax appeal. Text: Dear Business taxpayer, Hereby you are notified that your Income Tax Refund Appeal id#7138565 has been DECLINED.

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