article thumbnail

How Nonprofits Can Grow Their Following on Social Media

Nonprofit Tech for Good

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% In other words, the era of organic growth on social media is over. 1) Feature social media icons on your website. 1) Feature social media icons on your website.

article thumbnail

5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. 2) You can tailor social media to your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unleashing the Emotional Potential of Social Media: How to Create an Engaging Digital Presence

NonProfit PRO

Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?

article thumbnail

How Different Generations Use Social Media

NonProfit PRO

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

article thumbnail

Social Media Strategies for Nonprofits

NonProfit PRO

Your nonprofit likely has a social media presence. What goals do you have for your social media? You post to raise awareness for your mission and to gain more donors and volunteers. Do you feel like you have an optimal plan and strategy to get the most out of your likely limited time investment?

article thumbnail

How to Use Social Media Holidays in Your Nonprofit Marketing Plan

NonProfit PRO

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? .

article thumbnail

Top 10 Social Media Tools for Your Nonprofit Communication

NonProfit PRO

Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media.

article thumbnail

How To Increase Your Social Media Marketing Impact

NonProfit PRO

A strong social media strategy can help increase fundraising revenue while driving brand awareness! Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters.

article thumbnail

What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

article thumbnail

[FREE WEBINAR] How Nonprofits Can Leverage Social Media Data & Analytics to Attract New Donors

Nonprofit Tech for Good

When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! In this session, I’ll guide you through a DIY Social Media Audit to leverage your online data to attract new donors or accomplish any goal! What social media metrics matter for your nonprofit.

article thumbnail

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

In 2019, more than 20 billion social media impressions were made on #GivingTuesday. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. You might find it easy to navigate your nonprofit’s website or social media channels, but supporters may not.

article thumbnail

How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. 1) Establish a presence on social media for your association.

article thumbnail

How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

Deciding how to handle donor recognition on social media is a complex exercise. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. The company generously took the first step in sharing their recent donations on social media.

article thumbnail

How to Effectively Share Text-to-Donate Campaigns on Social Media

Nonprofit Tech for Good

Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Social media algorithms notice that and it will weaken your post’s reach. 3) Text-to-Donate on YouTube. 5) Text-to-Donate on TikTok.

article thumbnail

5 Unethical Social Media Practices All Nonprofits Should Avoid

NonProfit PRO

So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. As we know, two of the biggest hallmarks of successful fundraising are trust and transparency with your donors.

article thumbnail

[Webinar] How to Create a Social Media Strategy for Your Nonprofit

Nonprofit Tech for Good

Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Topics include: The role of social media content in digital marketing and fundraising. There are no refunds.

article thumbnail

Using Social Media to Engage and Recruit Volunteers

Volunteer Hub

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Here are 7 tips to help your organization get the most value from social media. If you’re wondering if social media can be an effective tool to recruit volunteers, the answer is yes. Here are some tips for creating engaging content.

article thumbnail

5 Social Media Templates for Nonprofit Fundraising Events

Nonprofit Tech for Good

Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Use social media as an opportunity to encourage supporters to come with a crew. . For even more social media templates for fundraising events , check out this free download from DonorPerfect.

article thumbnail

How to structure your nonprofit social media plan

Get Fully Funded

If you want people from your social media to support your nonprofit’s activities, you need a nonprofit social media plan. You already know this: In the nonprofit realm, social media is life. Contrary to popular belief, successful social media accounts are not run off-the-cuff! She wants me to PLAN?

article thumbnail

Paid Media ROI for Nonprofits

Media Cause

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52
article thumbnail

Social Media for Nonprofits, Part 1: 9 Ways To Maximize Your Approach for Greater Impact

NonProfit PRO

Establishing a presence on social media is an important communications tool for nonprofits to raise awareness and achieve goals. It can be used to build your email list, cultivate current donor relationships and attract new supporters, enlist volunteers, and promote your organization as a thought leader.

article thumbnail

The Anatomy of a Charity Media Hit Piece – You Could Be Next

NonProfit PRO

If you work in the nonprofit sector, you’ve likely seen the latest media hit piece on a well-known, reputable, national charity. This time, it was the American Society for the Prevention of Cruelty to Animals (ASPCA).

Charity 246
article thumbnail

5 Social Media Trends for Nonprofits in 2023

Tech Soup Blog

There's a lot of change happening in the world of social media. Here, explore some important trends in the world of social media and learn how they are affecting the nonprofit sector. The rise of short-form video content has fundamentally transformed the way many of us share, advertise, and connect online.

article thumbnail

How Social Media Can Enhance Your Peer-to-Peer Fundraising

One Cause

The post How Social Media Can Enhance Your Peer-to-Peer Fundraising appeared first on OneCause.

article thumbnail

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). Social Media Stats. 29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] ( Global Trends in Giving Report ). Thank you!

article thumbnail

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Social media sites are for relationship building. 3) Capture social media followers that visit your website. They are not places where individuals go first to seek out information about a cause or to make a donation.

Donor 352
article thumbnail

Accessibility on Social Media

M+R

But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. . Many visually impaired people use a text reading software when scrolling through text-based social media feeds like Twitter.

article thumbnail

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

article thumbnail

[FREE WEBINAR] 10 Emerging Trends in Social Media for Small Nonprofits

Nonprofit Tech for Good

Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. An exploration of the most recent social media and fundraising research. << Fundraiser for: Wildlife SOS (Donation Optional).

article thumbnail

Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media.

article thumbnail

How To Increase and Impact Your Social Media Marketing

NonProfit PRO

A strong social media strategy can help increase fundraising revenue while driving brand awareness! Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters.

article thumbnail

Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.). Social Media: Prepare in advance a month-long campaign.

article thumbnail

[Twitter Takeover] #ReclaimSocial: A Call to Counteract Negativity on Social Media

Nonprofit Tech for Good

On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. Your experience and advice on how to counteract the negativity and trolls on social media. How to Participate.

article thumbnail

Accessibility on Social Media

Media Cause

In this blog, we will explore why accessibility is important as well as social media accessibility best practices. Whether you’re just starting or continuing your journey of creating accessible social media content, the road ahead doesn’t have to be daunting. Social media accessibility and technology are continuously evolving.

article thumbnail

[FREE WEBINAR] How to Use Social Media to Raise Money Online

Nonprofit Tech for Good

Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to choose the correct social media platforms for your small nonprofit.

article thumbnail

Nonprofits: Know Your Social Media Platforms

The Modern Nonprofit

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Already a social media guru? Build Your Following on: Facebook. billion active users.

article thumbnail

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Nonprofits have to pay full price for advertising on social media.

article thumbnail

Building a Paid Media Strategy to Increase Nonprofit Brand Awareness

Media Cause

Paid media advertising is a great way to quickly and efficiently drive traffic to your site and drive conversions for your nonprofit. But, without a top-of-funnel strategy, like a brand awareness campaign, your paid media efforts could see diminishing returns and decreasing efficiency. They also help boost your organic performance.

article thumbnail

Five Social Media Trends for Nonprofits

Media Cause

Social media is an ever-evolving landscape, and deciding which platforms to use and how to manage your time can be challenging. Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. . Short form video is king.

article thumbnail

[FREE WEBINAR] How to Use Social Media to Raise Money Online

Nonprofit Tech for Good

Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to choose the correct social media platforms for your small nonprofit.