The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot Blog

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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3 Ways Nonprofits Should Utilize Video

TechImpact

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. Videos bring your nonprofit to life. Use a video to outline that call-to-action. Image courtesy of StayClassy.

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Vine Video App

NCE Social Media

It is a tool that allows you to record 6 second video clips on your smartphone. Facebook blocked it right after it came out (the two won’t play nice with each other so Facebook took it’s ball and went home), therefore you have to manually post a link to your Vine video to Facebook.

Video 141

Google Plus Video

NCE Social Media

Here’s a video from Movie Mondays , a free weekly video on fundraising, that addresses this issue. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. Video google Google PlusGoogle Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? If you odn’t use it, did you know than more than 100,000,000 do?

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Making Video Work Harder for Your Mission: Awareness

Connection Cafe

The charge is clear – video is taking over the digital world. . By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (SmallBizTrends) . Facebook generates 8 billion video views on average per day ( Social Media Today ) .

Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling.

Profit 101

How-To Video: Any Video is Better than No Video, Right?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff.

Video 76

How-To Video Series: Can I DIY My Video?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference. Can I DIY My Video, with KiKi L’Italien and Esteban Escobar.

Video 71

Why Your Nonprofit Needs an Animated Video

See What's Out There

We have a lot of evidence that video is the most important content today for your organization — as you can see here, here and here. As you plan your video strategy, one type of video you need to keep in mind is animation and motion graphics.

Video 79

Video Storytelling Made Easy with Adobe Spark

Tech Soup Blog

An eye-catching opening, slick text animation, smooth transitions — these are all important elements of polished social videos. In all cases, video stories are most memorable when they have a core message — a "so what" moment. How to Create Video with Spark.

Adobe 88

Video Rules!

NetWits

Do you use video as part of your nonprofits web strategy ? These days it’s becoming more and more important to use video as part of your communication, marketing and fundraising efforts. Each area of your work could be positively impacted by putting out great video content. Check the below video out - [link] and read on to see the 4 Rules of Successful Online Video Possibly you have a YouTube Channel? Or maybe you use Viemo?

Video 101

Lights, Camera, Action! How to Create a Video Gallery in WordPress

Byte Technology

And among those possibilities is the opportunity to create a video library that can really increase the profile of a site and help engage visitors on different levels. This essentially means that it’s easy to insert single video into a post, but not so easy to show multiple videos on one page.

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Infographic: Why Video Is The Best Form Of Engagement

TechImpact

Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme. If the title didn’t already give it away, it’s videos. Or that videos are are 4x more engaging than static content?

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Video Fridays #23 Calling All Videos!

NCE Social Media

YouTube Direct is a a free tool of YouTube that allows you to ask your constituencies to upload videos on your own website. Similar to what many news websites offer, you can ask your webpage viewers to upload their videos. You are able to review the videos before they get posted to your site, so you can catch any spam or any videos that might not meet HIPPA or your professional standards. This video from YouTube explains YouTube Direct in a little more detail.

Video 100

Web Video and Innovation

NCE Social Media

Are you using web video to share your story? If not are you missing out on innovation and reaching new audiences?

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Video Friday’s 14

NCE Social Media

For this week’s Video Friday’s installment I’m going to share a video from World Vision that explains how to use Causes on Facebook. Tags: Facebook Tools causes facebook Video Specifically, it explains how to create an affiliated cause using Causes. If you already have a cuase set up, ACHIEVA does , please let us know what you think.

Video 100

Video Fridays #17

NCE Social Media

I thought I’d mix up the Video Friday posts by posting one Saturday…this one is not about the content of the video but how it is being used to support the agency that posted it. The Sprout Touring Film Festival , which will be at The Arc of the US Convention in Pittsburgh , has a YouTube Channel with lots of videos. If you look at their videos individually, you’ll also see a donation button. Here’s one of their videos.

Video 100

Video Fridays #1

NCE Social Media

I’m going to start a regular post every Friday that will have a video for you to build your social media knowledge. Here’s a great video on Social Media in plain English from CommonCraft. Tags: Education and Training Video media social YouTube

Video 100

Video Fridays #12

NCE Social Media

Harvard Business Digital’s video on how to be a social media change agent is very interesting. Tags: Education and Training forrester groundwell social media Video The interview with Josh Bernoff , Vice President & Principal Analyst with Forrester Research and co-author of Groundswell , discusses how to be a social media provocateur. So did this provoke you to action using social media?

Video 100

Video Rules: Getting Started With the New Facebook Live

Byte Technology

There was a time when live-streaming video around the globe was reserved for mega-corporations and celebrities. So if your video is dull and routine, chances are no one will watch and no one will return for subsequent broadcasts. Was the quality of the video and audio decent?

Bonus Video Friday Post

NCE Social Media

I came across a video that I wanted to share prior to next Friday. The video is about the magic of viral marketing, led by Guy Kawasaki and Andy Sernovitz. The link to the video is [link]. Tags: Marketing and Awareness Research Tools Video alltop buzz2009 marketing viral It is from the Buzz2009 Conference – a national conference on social media for associations.

Video 100

Live Streaming Video for Nonprofits

Idealware

Enjoy this post and feel free to share in the comments your experiences with live video. If you’ve looked into live streaming video, you’ve probably already noticed its popularity among gamers. Events, especially, can be enhanced by live streaming video.

Announcing the 2015 DoGooder Video Awards!

See What's Out There

It’s that time of year again- the DoGooder Video Awards are back! If you made a video in 2014 that had an impact in your community or around the world, we want to see it. Compelling video can advance social change and create real impact. If your organization produces creative, inspiring videos, we think you […]. The post Announcing the 2015 DoGooder Video Awards!

Award 63

Video Fridays #10

NCE Social Media

This video, pointed out by Arc of Monroe , pposes the question is social media just a fad or will it end up being one of the biggest disruptive forces since the industrial revolution? Tags: Education and Training Tools Video arc social media Okay, so this is a few days late. ACHIEVA had it’s golf outing yesterday so pall efforts had been placed into it.

Video 100

How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff.

Video 79

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And the best way to do that is through “distributed content”—especially video content—that is uploaded and available on Facebook, Twitter, Snapchat and all the rest. By having captions, the aim of the video can still be understood by the viewer whether they enable the captions feature or not.

Video Fridays #8

NCE Social Media

John Haydon , a social media strategist for nonprofits and small businesses, has a great video explaining how to embed a social or fundraising widget into your Facebook page. Tags: Education and Training Facebook Tools Video embed facebook haydon john widget It discusses how to harness static facebook markup language (a simple to use code) that will have a positive impact for you without being hung up on scary computer codes.

Video 100

Nonprofits Taking Advantage Of Instagram Video

TechImpact

Ever since social media giant Instagram jumped into the video business in late June, lots of nonprofits have started using the service as a way to connect with supporters online.

Video 137

Video And Nonprofits: How We Gauge Success

TechImpact

With today’s focus on online fundraising, social media, and quality web content, many nonprofits are developing strategies to better incorporate the use of video into their online efforts.

Video 137

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers.

Not Another Viral Video

See What's Out There

And as tempting as it may be to follow the recommendation of the board to just “make videos go viral,” we suggest you think again. The post Not Another Viral Video appeared first on The See3 Blog. video nonprofit video Viral viral videoIn a sea full of posts, tweets, likes, and shares, nonprofits are challenged with capturing the attention of donors who are over-stimulated with social media content.

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The Picture Show: The Best WordPress Themes for Video Ventures

Byte Technology

Whether you’re a simple weekly WordPress blogger or a seasoned webpage administrator who updates and edits every day, having a video component on your site is a stellar way to draw readers and keep them coming back again and again. Indeed, one need only look at the resounding success of Facebook Live and the myriad social media applications and it’s clear that video can bring loads of attention to you products, services or causes in a way that photos and words alone cannot.

Video Fridays #25 – Intimacy

NCE Social Media

Here is a video from Stefana Broadbent. I hope you enjoy the video. Social media is a great tool to build intimacy with your constituents. Stefana is a cognitive scientist who watches us while we talk (and IM, and text).

Video 130

The Greatest Online Video Ever Made by a Nonprofit

NonProfit Hub

I found the greatest online video ever made by a nonprofit. There are several reasons why I think this is the perfect example of an effective online video. It has a lot to do with the video itself, but it also has to do with what happens after the viewer watches.

Video 72

Does Your Nonprofit Need an Explainer Video?

John Haydon

You’ve seen explainer videos. They’ve been around for a while but this year we’re seeing an explosion of these short, power-packed, emotionally compelling animated videos. Explainer videos usually have no talking heads or live footage.

Music 76

Want to Boost Your Fundraising? Use Video

Beth's Blog: How Nonprofits Can Use Social Media

Use Video – A Guest Post by Michael Hoffman. About a year ago, I wrote right here on Beth’s Blog about Why Your Nonprofit Should Invest in Video. The same is true with video. In other words, watching video appears to be clearly related to getting someone to donate.

Video 102

Is Facebook Video Killing YouTube?

See What's Out There

YouTube has also dominated video views for the past decade. In July of 2013, YouTube had about 18 billion video views. But last August, something remarkable happened: Facebook had more video views than YouTube. The post Is Facebook Video Killing YouTube? strategy video autoplay digital facebook facebook video michael hoffman nonprofit nonprofit video online see3 See3 Communications social media video strategy YouTube

We want video!

Zen and the Art of Nonprofit Technology

YouTube is everywhere - you see videos as a common part of websites, and almost everyone has an internet connection with high enough bandwidth to play video. This means that a lot of nonprofits are interested in having video on their sites. So what does it take, and what considerations should you think about as you embark on adding video to your site? Video is very bandwidth intensive.

Video 100

Video Fridays #7…Social Networking

NCE Social Media

I’ve added a short video for today’s installment of the Video Friday series. This video is short explanation of social networking websites and why they are popular. Tags: Education and Training Video networking social Something simple to cleanse the palate. Something simple to cleanse the palate. Enjoy!

HOW TO: Curate Nonprofit Videos on YouTube

Nonprofit Tech for Good

Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Step 1: Create a playlist of at least four videos. Social Media YouTube Video