[Guide] Creating Video for Nonprofits


When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others.

Announcing the 2015 DoGooder Video Awards!

See What's Out There

It’s that time of year again- the DoGooder Video Awards are back! If you made a video in 2014 that had an impact in your community or around the world, we want to see it. Compelling video can advance social change and create real impact. If your organization produces creative, inspiring videos, we think you […]. The post Announcing the 2015 DoGooder Video Awards!

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3 Ways Nonprofits Should Utilize Video


Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. Despite the amount of free services available on the internet for uploading and playing video, nonprofits struggle identifying what video content to create, and how it can help complete their mission. Videos bring your nonprofit to life. Use a video to outline that call-to-action.

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Google Plus Video

NCE Social Media

Here’s a video from Movie Mondays , a free weekly video on fundraising, that addresses this issue. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. Video google Google PlusGoogle Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? If you odn’t use it, did you know than more than 100,000,000 do?

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. What would compel you to like or comment on that video? In this article we’ll discuss video engagement for social media, what it is and why it’s important. The Nonprofit Video Index.

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Is Facebook Video Killing YouTube?

See What's Out There

YouTube has also dominated video views for the past decade. In July of 2013, YouTube had about 18 billion video views. But last August, something remarkable happened: Facebook had more video views than YouTube. The post Is Facebook Video Killing YouTube? strategy video autoplay digital facebook facebook video michael hoffman nonprofit nonprofit video online see3 See3 Communications social media video strategy YouTube

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Why we love video. Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. 80% of people remember a video ad they viewed in the past 30 days. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years.

5th Annual DoGooder Video Awards: Submit your video today!

Amy Sample Ward

The DoGooder Nonprofit Video Awards , from See3, in partnership with YouTube, are back again for the 5th year! This year, winners will again have the chance to win one of four $2500 grants generously provided by the Case Foundation , awesome video cameras from Flip Video , a free registration to next year’s Nonprofit Technology Conference provided by NTEN and more. The YouTube part is sort of like having your nonprofit video seen during the Super Bowl.).

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Video Fridays #23 Calling All Videos!

NCE Social Media

YouTube Direct is a a free tool of YouTube that allows you to ask your constituencies to upload videos on your own website. Similar to what many news websites offer, you can ask your webpage viewers to upload their videos. You are able to review the videos before they get posted to your site, so you can catch any spam or any videos that might not meet HIPPA or your professional standards. This video from YouTube explains YouTube Direct in a little more detail.

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2018's Best Giving Tuesday Campaigns


Additionally, they’ve embedded an eye-catching video that provides a visual component and shows donors the region that their gifts will be supporting. We asked them about the success of this approach, and here’s what they had to say: “This year, we doubled our Giving Tuesday goal by sharing live videos throughout the day of Woodstock Farm Sanctuary. We ended up raising an average of $1,250 per video throughout the day.

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Why Your Nonprofit Needs an Animated Video

See What's Out There

We have a lot of evidence that video is the most important content today for your organization — as you can see here, here and here. As you plan your video strategy, one type of video you need to keep in mind is animation and motion graphics. The post Why Your Nonprofit Needs an Animated Video appeared first on The See3 Blog. video animated video motion graphics nonprofit

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3 Tips to Make Video Work for Your Organization

See What's Out There

How do you make video work for your organization? See3 has been doing awesome impact video for a decade now, and there are a few things we've learned that may surprise you. We recently did a guest both on Beth Kanter's blog with some of our best tips for how to make your investment in video a success. […]. Nonprofits Video beth kanter nonprofit nptech roi video marketing video statistics video strategy

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Video Rules!


Do you use video as part of your nonprofits web strategy ? These days it’s becoming more and more important to use video as part of your communication, marketing and fundraising efforts. Each area of your work could be positively impacted by putting out great video content. Check the below video out - [link] and read on to see the 4 Rules of Successful Online Video Possibly you have a YouTube Channel? Or maybe you use Viemo?

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How-To Video: Help! I Need a Viral Video


I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. I Need a Viral Video!, More often than not, people want a video about them to go viral… until it does. See all the videos in the series and learn more about 5:00 Films here.

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When Should You Spend Big Bucks on Video?

See What's Out There

The question isn’t to video of not to video, but rather, when should I invest in high production value and when should I do it on the cheap? Video audience capacity distrbribution dollar shave club goals video investment video strategy

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Translation: Video’s Best Kept Secret

See What's Out There

There's a quick, easy way to expand the reach of your videos on a global scale, and it's possible you haven't ever considered it. Ready to be in on video's best kept secret? Here are some facts: Adding English transcription to your videos will increase your audience […]. michael hoffman Uncategorized Video Online Video see3 SEO translation video SEO webinar

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2 Rules for Making a Great Gala Event Video

See What's Out There

There are consistently two rules which will make your event video the most effective it can be. The post 2 Rules for Making a Great Gala Event Video appeared first on The See3 Blog. strategy video digital agency for do-gooders DoGooder Awards gala gala dinner video gala event video nonprofit marketing nonprofit video video strategyAnd while they may seem simple, they require discipline to execute.

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Video Friday’s 14

NCE Social Media

For this week’s Video Friday’s installment I’m going to share a video from World Vision that explains how to use Causes on Facebook. Tags: Facebook Tools causes facebook Video Specifically, it explains how to create an affiliated cause using Causes. If you already have a cuase set up, ACHIEVA does , please let us know what you think.

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Open Source vs. Proprietary: Graphics and Video

Zen and the Art of Nonprofit Technology

The other realm of stuff that I know some about is video. Which is perhaps why the other major proprietary video player, Real Player , has had such a hard time catching on for all of these years. I notice now they seem to have added a ton of features (like video conversion from one format to another). I mean, everything.This means you don’t have to have several video players around to play different formats. You can see videos edited with Cinelerra on Vimeo.)

How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For users, videos are easy to publish from mobile. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study). But simply uploading a video file won’t guarantee viral Facebook […]. The post How Did This Nonprofit Facebook Video Go Viral?

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The Greatest Online Video Ever Made by a Nonprofit

NonProfit Hub

I found the greatest online video ever made by a nonprofit. There are several reasons why I think this is the perfect example of an effective online video. It has a lot to do with the video itself, but it also has to do with what happens after the viewer watches. Obviously, Greenpeace didn’t set out to create a video of a marmot licking their camera lens. Notice how this video says nothing about Greenpeace? What do you think of this video?

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9 Free Ways Increase YouTube Video Views

See What's Out There

Image in header made by MushroomNetworks.com If the goal of your video is to rack up YouTube views, you have some tough competition. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Video

Unlocking Video SEO with Captions and Translations

See What's Out There

From language barriers to stronger search engine optimization, here’s why it is important for nonprofits to incorporate video translations on YouTube, starting now. The post Unlocking Video SEO with Captions and Translations appeared first on The See3 Blog. video Captions marketing nonprofit communications Nonprofits translatons video SEO video strategy YouTube

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How Video Planning Helped Me Plan My Wedding

See What's Out There

As senior video producer at See3, I’ve seen this conundrum unfold while planning videos for all kinds of organizations, which is why I am always glad to step in […]. The post How Video Planning Helped Me Plan My Wedding appeared first on See3 Advice for Do-Gooders. strategy Video planning planning videos videos wedding planning weddings

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Top 10 Instagram Video Downloaders (Grab Instagram Videos for Free)

Find the free stuff

Are you aware that about 95 million pictures and videos are uploaded on Instagram every day? With more than 70 percent of Instagram users being below the age of 35, the social network is fast becoming the millennia’s hub for sharing videos. However, because of monetization and copyright issues, all those videos and photos aren’t. The post Top 10 Instagram Video Downloaders (Grab Instagram Videos for Free) appeared first on PhreeSite.com.

Everything You Need to Know About Live Video Streaming for Nonprofits

Wild Apricot

Read on to learn all about live streaming and live video best practices It’s never been more important to build your nonprofit’s online presence.

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Video Fridays #17

NCE Social Media

I thought I’d mix up the Video Friday posts by posting one Saturday…this one is not about the content of the video but how it is being used to support the agency that posted it. The Sprout Touring Film Festival , which will be at The Arc of the US Convention in Pittsburgh , has a YouTube Channel with lots of videos. If you look at their videos individually, you’ll also see a donation button. Here’s one of their videos.

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Video Fridays #1

NCE Social Media

I’m going to start a regular post every Friday that will have a video for you to build your social media knowledge. Here’s a great video on Social Media in plain English from CommonCraft. Tags: Education and Training Video media social YouTube

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Video Fridays #12

NCE Social Media

Harvard Business Digital’s video on how to be a social media change agent is very interesting. Tags: Education and Training forrester groundwell social media Video The interview with Josh Bernoff , Vice President & Principal Analyst with Forrester Research and co-author of Groundswell , discusses how to be a social media provocateur. So did this provoke you to action using social media?

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Bonus Video Friday Post

NCE Social Media

I came across a video that I wanted to share prior to next Friday. The video is about the magic of viral marketing, led by Guy Kawasaki and Andy Sernovitz. The link to the video is [link]. Tags: Marketing and Awareness Research Tools Video alltop buzz2009 marketing viral It is from the Buzz2009 Conference – a national conference on social media for associations.

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Video Fridays #10

NCE Social Media

This video, pointed out by Arc of Monroe , pposes the question is social media just a fad or will it end up being one of the biggest disruptive forces since the industrial revolution? Tags: Education and Training Tools Video arc social media Okay, so this is a few days late. ACHIEVA had it’s golf outing yesterday so pall efforts had been placed into it.

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5 Tips for Keeping Your Video Project Organized and On Budget

See What's Out There

Video is a significant investment of time and resources for any not-for-profit, no matter how big or small. The post 5 Tips for Keeping Your Video Project Organized and On Budget appeared first on The See3 Blog. video pre-production video guide video production video tips When projects get off track, it often means they go over budget.

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7 Tips to Create a Fundraising Video to Increase Donations (Even If You’re Not a Tech Person)

Wild Apricot

Creating a fundraising video for a nonprofit can seem daunting, but with a fundraising video script, an elevator pitch, and a story, it’s easy

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What Volkswagen Got Wrong With Its Video Public Statement

See What's Out There

Here's what we can learn about video public statements. The post What Volkswagen Got Wrong With Its Video Public Statement appeared first on The See3 Blog. video crisis communications nonprofit communications nonprofit video teleprompter VolkswagenGerman automaker Volkswagen is embroiled in an emissions scandal that resulted in its CEO Martin Winterkorn resigning and giving a public statement. So why does Winterkorn's apology seem unbelievable.

Video Fridays #8

NCE Social Media

John Haydon , a social media strategist for nonprofits and small businesses, has a great video explaining how to embed a social or fundraising widget into your Facebook page. Tags: Education and Training Facebook Tools Video embed facebook haydon john widget It discusses how to harness static facebook markup language (a simple to use code) that will have a positive impact for you without being hung up on scary computer codes.

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Top 10 Free Facebook Video Downloader (Save videos from facebook)

Find the free stuff

billion active users sharing text, photos, and videos. While downloading the photos and copying the text is easy, having a local copy of the videos by downloading them is not supported by Facebook. However, The post Top 10 Free Facebook Video Downloader (Save videos from facebook) appeared first on PhreeSite.com. Facebook is the largest social media network in the world, with over 2.3

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Coming Soon: Promoted Video on Twitter

See What's Out There

Promoted video is coming to Twitter. Twitter’s CFO Anthony Noto told the Wall Street Journal that these new changes will be coming to Twitter’s video offerings this month: “In August, we will launch the beta version of our new promoted video offering which provides a way for […]. social media twitter Uncategorized Video edelman into focus Nonprofits Online Video YouTube And we couldn't be more excited about it.

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5 ELI talks Videos to Inspire Your High Holidays Conversations

See What's Out There

These ELI talks videos can help you open up the conversations you need to have to build the community you dream of. Which video fits your vision for the new year best? The post 5 ELI talks Videos to Inspire Your High Holidays Conversations appeared first on The See3 Blog. video eli talks High Holidays jewish jewish lifeFor your pre-High Holiday viewing pleasure, here are a few of my favorite “inspired Jewish ideas.”

5 Nonprofits Making The Most of Short Videos on Social Media

See What's Out There

Using short videos on social media sites is not always the best way to reach your audiences. But if your nonprofit can create authentic, short videos, here are 5 nonprofit examples that make the most of video. The post 5 Nonprofits Making The Most of Short Videos on Social Media appeared first on The See3 Blog. video facebook video instagram Periscope short videos Snapchat social media Vine

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3 Rules for Making a Great Gala Event Video

See What's Out There

There are consistently two rules which will make your event video the most effective it can be. The post 3 Rules for Making a Great Gala Event Video appeared first on The See3 Blog. strategy video digital agency for do-gooders DoGooder Awards gala gala dinner video gala event video nonprofit marketing nonprofit video video strategyAnd while they may seem simple, they require discipline to execute.

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This Week in Video News

See What's Out There

August 15, 2014 There's a lot happening in video. cause marketing Nonprofits social media Video youtube als foundation andreesen horowitz buzzfeed buzzfeed motion pictures ice bucket challenge justin timberlake mark zuckerberg ze frank Here are some of our favorite headlines from this week. Andreessen Horowitz Announces $50 Million Investment In BuzzFeed Legendary investor Andreesen Horowitz put a lot of his eggs in the Buzzfeed basket early this week.

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