[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Video has a special place in the digital world.

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot Blog

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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3 Ways Nonprofits Should Utilize Video

TechImpact

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. Videos bring your nonprofit to life. Use a video to outline that call-to-action. Image courtesy of StayClassy.

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Vine Video App

NCE Social Media

It is a tool that allows you to record 6 second video clips on your smartphone. Facebook blocked it right after it came out (the two won’t play nice with each other so Facebook took it’s ball and went home), therefore you have to manually post a link to your Vine video to Facebook.

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Google Plus Video

NCE Social Media

Here’s a video from Movie Mondays , a free weekly video on fundraising, that addresses this issue. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. Video google Google PlusGoogle Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? If you odn’t use it, did you know than more than 100,000,000 do?

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5th Annual DoGooder Video Awards: Submit your video today!

Amy Sample Ward

The DoGooder Nonprofit Video Awards , from See3, in partnership with YouTube, are back again for the 5th year! For small nonprofits that have small funds in the video department, we have a new category for the best “thrifty” videos produced for under $500.

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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Why we love video. Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. 80% of people remember a video ad they viewed in the past 30 days. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

The Science Behind Engaging your Supporters

Video storytelling If you own a TV, you’re no stranger to election-related advertisements. You’ll also see video ads on social media and video streaming services.

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The Greatest Online Video Ever Made by a Nonprofit

NonProfit Hub

I found the greatest online video ever made by a nonprofit. There are several reasons why I think this is the perfect example of an effective online video. It has a lot to do with the video itself, but it also has to do with what happens after the viewer watches.

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12 Free Nonprofit Webinars and Training Videos You’ll Love

EveryAction

If you’re a nonprofit professional, then you probably know what it’s like to be short on time. Maintaining a work-life balance is hard enough without having to hunt down the resources you and need to develop your skills. That’s why we’re giving you a shortcut. training

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Announcing the 2015 DoGooder Video Awards!

See What's Out There

It’s that time of year again- the DoGooder Video Awards are back! If you made a video in 2014 that had an impact in your community or around the world, we want to see it. Compelling video can advance social change and create real impact. If your organization produces creative, inspiring videos, we think you […]. The post Announcing the 2015 DoGooder Video Awards!

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HOW TO: Curate Nonprofit Videos on YouTube

Nonprofit Tech for Good

Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Step 1: Create a playlist of at least four videos. Social Media YouTube Video

Making Video Work Harder for Your Mission: Awareness

Connection Cafe

The charge is clear – video is taking over the digital world. . By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (SmallBizTrends) . Facebook generates 8 billion video views on average per day ( Social Media Today ) .

Video Fridays #23 Calling All Videos!

NCE Social Media

YouTube Direct is a a free tool of YouTube that allows you to ask your constituencies to upload videos on your own website. Similar to what many news websites offer, you can ask your webpage viewers to upload their videos. You are able to review the videos before they get posted to your site, so you can catch any spam or any videos that might not meet HIPPA or your professional standards. This video from YouTube explains YouTube Direct in a little more detail.

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Are Facebook Videos Dominating YouTube?

Frogloop

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. We’re beginning to test a similar video viewing format for advertisers. Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014.

Video Rules!

NetWits

Do you use video as part of your nonprofits web strategy ? These days it’s becoming more and more important to use video as part of your communication, marketing and fundraising efforts. Each area of your work could be positively impacted by putting out great video content. Check the below video out - [link] and read on to see the 4 Rules of Successful Online Video Possibly you have a YouTube Channel? Or maybe you use Viemo?

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How-To Video: Any Video is Better than No Video, Right?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff.

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Why Your Nonprofit Needs an Animated Video

See What's Out There

We have a lot of evidence that video is the most important content today for your organization — as you can see here, here and here. As you plan your video strategy, one type of video you need to keep in mind is animation and motion graphics.

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How-To Video Series: Can I DIY My Video?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference. Can I DIY My Video, with KiKi L’Italien and Esteban Escobar.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling.

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Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. 2. Orgs want to make more video, but aren’t allocating the funds to do so. Is your organization using video and getting results?

DoGooder Awards Recognize Awesome Nonprofit Videos

Beth's Blog: How Nonprofits Can Use Social Media

See3 Communications and YouTube, along with the Nonprofit Technology Network, announced today the launch of the 2013 DoGooder Video Awards. The DoGooder Awards recognize the creative and effective use of video in promoting social good.

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Video Friday’s 14

NCE Social Media

For this week’s Video Friday’s installment I’m going to share a video from World Vision that explains how to use Causes on Facebook. Tags: Facebook Tools causes facebook Video Specifically, it explains how to create an affiliated cause using Causes. If you already have a cuase set up, ACHIEVA does , please let us know what you think.

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Web Video and Innovation

NCE Social Media

Are you using web video to share your story? If not are you missing out on innovation and reaching new audiences?

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Lights, Camera, Action! How to Create a Video Gallery in WordPress

Byte Technology

And among those possibilities is the opportunity to create a video library that can really increase the profile of a site and help engage visitors on different levels. This essentially means that it’s easy to insert single video into a post, but not so easy to show multiple videos on one page.

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Not Another Viral Video

See What's Out There

And as tempting as it may be to follow the recommendation of the board to just “make videos go viral,” we suggest you think again. The post Not Another Viral Video appeared first on The See3 Blog. video nonprofit video Viral viral videoIn a sea full of posts, tweets, likes, and shares, nonprofits are challenged with capturing the attention of donors who are over-stimulated with social media content.

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How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For users, videos are easy to publish from mobile. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

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Open Source vs. Proprietary: Graphics and Video

Zen and the Art of Nonprofit Technology

The other realm of stuff that I know some about is video. Which is perhaps why the other major proprietary video player, Real Player , has had such a hard time catching on for all of these years. I notice now they seem to have added a ton of features (like video conversion from one format to another). I mean, everything.This means you don’t have to have several video players around to play different formats. You can see videos edited with Cinelerra on Vimeo.)

7 Fabulous Nonprofit Videos on Vine and Instagram

Beth's Blog: How Nonprofits Can Use Social Media

Recently, apps that take short snippets of video – like Vine and Instagram have been soaring in popularity. Is your organization using Instagram or Vine video? 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. Watch Video: [link].

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Infographic: Why Video Is The Best Form Of Engagement

TechImpact

Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme. If the title didn’t already give it away, it’s videos. Or that videos are are 4x more engaging than static content?

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Shadowing To Learn Web Video: DoGooder Awards Voting

Beth's Blog: How Nonprofits Can Use Social Media

Michael Hoffman, founder of the DoGooder Awards, reached out to me let me know that it was time for public voting. As Michael wrote in a guest post last year , marketers are discovering the power of video and they now have a lot of data to prove that it works.

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Is 2013 the Year of Video for Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. Video

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Video Fridays #17

NCE Social Media

I thought I’d mix up the Video Friday posts by posting one Saturday…this one is not about the content of the video but how it is being used to support the agency that posted it. The Sprout Touring Film Festival , which will be at The Arc of the US Convention in Pittsburgh , has a YouTube Channel with lots of videos. If you look at their videos individually, you’ll also see a donation button. Here’s one of their videos.

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Video Fridays #1

NCE Social Media

I’m going to start a regular post every Friday that will have a video for you to build your social media knowledge. Here’s a great video on Social Media in plain English from CommonCraft. Tags: Education and Training Video media social YouTube

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7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

The Science Behind Engaging your Supporters

If no one is familiar with the individual, do a quick search online to see if you can find the donor's name in an audio or video clip. Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

Is Facebook Video Killing YouTube?

See What's Out There

YouTube has also dominated video views for the past decade. In July of 2013, YouTube had about 18 billion video views. But last August, something remarkable happened: Facebook had more video views than YouTube. The post Is Facebook Video Killing YouTube? strategy video autoplay digital facebook facebook video michael hoffman nonprofit nonprofit video online see3 See3 Communications social media video strategy YouTube

Video Fridays #12

NCE Social Media

Harvard Business Digital’s video on how to be a social media change agent is very interesting. Tags: Education and Training forrester groundwell social media Video The interview with Josh Bernoff , Vice President & Principal Analyst with Forrester Research and co-author of Groundswell , discusses how to be a social media provocateur. So did this provoke you to action using social media?

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Best Practices for Nonprofit Video

SocialFish

It really gets into the ROI of video, and specifically takes a look at specific business goals for video – namely marketing and raising awareness, fundraising, membership development and relations, and advocacy. We are in the same place now with video.

Bonus Video Friday Post

NCE Social Media

I came across a video that I wanted to share prior to next Friday. The video is about the magic of viral marketing, led by Guy Kawasaki and Andy Sernovitz. The link to the video is [link]. Tags: Marketing and Awareness Research Tools Video alltop buzz2009 marketing viral It is from the Buzz2009 Conference – a national conference on social media for associations.

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Video Fridays #25 – Intimacy

NCE Social Media

Here is a video from Stefana Broadbent. I hope you enjoy the video. Social media is a great tool to build intimacy with your constituents. Stefana is a cognitive scientist who watches us while we talk (and IM, and text).

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Video Fridays #10

NCE Social Media

This video, pointed out by Arc of Monroe , pposes the question is social media just a fad or will it end up being one of the biggest disruptive forces since the industrial revolution? Tags: Education and Training Tools Video arc social media Okay, so this is a few days late. ACHIEVA had it’s golf outing yesterday so pall efforts had been placed into it.

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Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

NetWits

Videos are an amazing way to share your nonprofit’s story with supporters. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. Check out the StillerStrong video below.

Live Streaming Video for Nonprofits

Idealware

Enjoy this post and feel free to share in the comments your experiences with live video. If you’ve looked into live streaming video, you’ve probably already noticed its popularity among gamers. Events, especially, can be enhanced by live streaming video.