The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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3 Ways Nonprofits Should Utilize Video

TechImpact

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. Videos bring your nonprofit to life. Use a video to outline that call-to-action. Image courtesy of StayClassy.

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Trending Sources

Vine Video App

NCE Social Media

It is a tool that allows you to record 6 second video clips on your smartphone. Facebook blocked it right after it came out (the two won’t play nice with each other so Facebook took it’s ball and went home), therefore you have to manually post a link to your Vine video to Facebook.

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[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Video has a special place in the digital world.

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Google Plus Video

NCE Social Media

Here’s a video from Movie Mondays , a free weekly video on fundraising, that addresses this issue. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. Video google Google PlusGoogle Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? If you odn’t use it, did you know than more than 100,000,000 do?

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. What Is An Explainer Video? People expect high quality from videos.

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5th Annual DoGooder Video Awards: Submit your video today!

Amy Sample Ward

The DoGooder Nonprofit Video Awards , from See3, in partnership with YouTube, are back again for the 5th year! For small nonprofits that have small funds in the video department, we have a new category for the best “thrifty” videos produced for under $500.

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6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

Types Of Video Content. Because of that, businesses, brands and nonprofits alike need to turn their attention to that which is lurking just over the horizon – a video marketing strategy. In truth, the popularity of video marketing is nothing new. Engagement Videos.

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Why we love video. Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. 80% of people remember a video ad they viewed in the past 30 days. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years.

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Videos with Mobile In Mind.

HOW TO: Curate Nonprofit Videos on YouTube

Nonprofit Tech for Good

Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Step 1: Create a playlist of at least four videos. Social Media YouTube Video

The Greatest Online Video Ever Made by a Nonprofit

NonProfit Hub

I found the greatest online video ever made by a nonprofit. There are several reasons why I think this is the perfect example of an effective online video. It has a lot to do with the video itself, but it also has to do with what happens after the viewer watches.

Video 100

Announcing the 2015 DoGooder Video Awards!

See What's Out There

It’s that time of year again- the DoGooder Video Awards are back! If you made a video in 2014 that had an impact in your community or around the world, we want to see it. Compelling video can advance social change and create real impact. If your organization produces creative, inspiring videos, we think you […]. The post Announcing the 2015 DoGooder Video Awards!

Award 83

How-To Video: Any Video is Better than No Video, Right?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff.

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Video Fridays #23 Calling All Videos!

NCE Social Media

YouTube Direct is a a free tool of YouTube that allows you to ask your constituencies to upload videos on your own website. Similar to what many news websites offer, you can ask your webpage viewers to upload their videos. You are able to review the videos before they get posted to your site, so you can catch any spam or any videos that might not meet HIPPA or your professional standards. This video from YouTube explains YouTube Direct in a little more detail.

Video 106

How-To Video Series: Can I DIY My Video?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference. Can I DIY My Video, with KiKi L’Italien and Esteban Escobar.

Video 82

Video Rules!

NetWits

Do you use video as part of your nonprofits web strategy ? These days it’s becoming more and more important to use video as part of your communication, marketing and fundraising efforts. Each area of your work could be positively impacted by putting out great video content. Check the below video out - [link] and read on to see the 4 Rules of Successful Online Video Possibly you have a YouTube Channel? Or maybe you use Viemo?

Video 101

12 Free Nonprofit Webinars and Training Videos You’ll Love

EveryAction

If you’re a nonprofit professional, then you probably know what it’s like to be short on time. Maintaining a work-life balance is hard enough without having to hunt down the resources you and need to develop your skills. That’s why we’re giving you a shortcut. training

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Why Your Nonprofit Needs an Animated Video

See What's Out There

We have a lot of evidence that video is the most important content today for your organization — as you can see here, here and here. As you plan your video strategy, one type of video you need to keep in mind is animation and motion graphics.

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Video Friday’s 14

NCE Social Media

For this week’s Video Friday’s installment I’m going to share a video from World Vision that explains how to use Causes on Facebook. Tags: Facebook Tools causes facebook Video Specifically, it explains how to create an affiliated cause using Causes. If you already have a cuase set up, ACHIEVA does , please let us know what you think.

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Web Video and Innovation

NCE Social Media

Are you using web video to share your story? If not are you missing out on innovation and reaching new audiences?

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Open Source vs. Proprietary: Graphics and Video

Zen and the Art of Nonprofit Technology

The other realm of stuff that I know some about is video. Which is perhaps why the other major proprietary video player, Real Player , has had such a hard time catching on for all of these years. I notice now they seem to have added a ton of features (like video conversion from one format to another). I mean, everything.This means you don’t have to have several video players around to play different formats. You can see videos edited with Cinelerra on Vimeo.)

Best Practices for Nonprofit Video

SocialFish

It really gets into the ROI of video, and specifically takes a look at specific business goals for video – namely marketing and raising awareness, fundraising, membership development and relations, and advocacy. We are in the same place now with video.

Not Another Viral Video

See What's Out There

And as tempting as it may be to follow the recommendation of the board to just “make videos go viral,” we suggest you think again. The post Not Another Viral Video appeared first on The See3 Blog. video nonprofit video Viral viral videoIn a sea full of posts, tweets, likes, and shares, nonprofits are challenged with capturing the attention of donors who are over-stimulated with social media content.

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Infographic: Why Video Is The Best Form Of Engagement

TechImpact

Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme. If the title didn’t already give it away, it’s videos. Or that videos are are 4x more engaging than static content?

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Video Fridays #17

NCE Social Media

I thought I’d mix up the Video Friday posts by posting one Saturday…this one is not about the content of the video but how it is being used to support the agency that posted it. The Sprout Touring Film Festival , which will be at The Arc of the US Convention in Pittsburgh , has a YouTube Channel with lots of videos. If you look at their videos individually, you’ll also see a donation button. Here’s one of their videos.

Video 100

Awesome #Humanize Video!

SocialFish

Enjoy. And see the other Humanize-related summaries (PDF and workbook) we have on ReadItForMe , a GREAT business book summary site. Membership required – but worth every penny!). Featured Humanize

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Clay Shirky Video!

SocialFish

As per usual, if I see a Clay Shirky video, I just post it. This one is awesome as usual – on the potential of the Internet to transform government.

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Video Fridays #1

NCE Social Media

I’m going to start a regular post every Friday that will have a video for you to build your social media knowledge. Here’s a great video on Social Media in plain English from CommonCraft. Tags: Education and Training Video media social YouTube

Video 100

Video Fridays #12

NCE Social Media

Harvard Business Digital’s video on how to be a social media change agent is very interesting. Tags: Education and Training forrester groundwell social media Video The interview with Josh Bernoff , Vice President & Principal Analyst with Forrester Research and co-author of Groundswell , discusses how to be a social media provocateur. So did this provoke you to action using social media?

Video 100

Bonus Video Friday Post

NCE Social Media

I came across a video that I wanted to share prior to next Friday. The video is about the magic of viral marketing, led by Guy Kawasaki and Andy Sernovitz. The link to the video is [link]. Tags: Marketing and Awareness Research Tools Video alltop buzz2009 marketing viral It is from the Buzz2009 Conference – a national conference on social media for associations.

Video 100

Video Fridays #25 – Intimacy

NCE Social Media

Here is a video from Stefana Broadbent. I hope you enjoy the video. Social media is a great tool to build intimacy with your constituents. Stefana is a cognitive scientist who watches us while we talk (and IM, and text).

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Is Facebook Video Killing YouTube?

See What's Out There

YouTube has also dominated video views for the past decade. In July of 2013, YouTube had about 18 billion video views. But last August, something remarkable happened: Facebook had more video views than YouTube. The post Is Facebook Video Killing YouTube? strategy video autoplay digital facebook facebook video michael hoffman nonprofit nonprofit video online see3 See3 Communications social media video strategy YouTube

How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For users, videos are easy to publish from mobile. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

Video 100

How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff.

Video 91

Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

NetWits

Videos are an amazing way to share your nonprofit’s story with supporters. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. Check out the StillerStrong video below.

Video Fridays #10

NCE Social Media

This video, pointed out by Arc of Monroe , pposes the question is social media just a fad or will it end up being one of the biggest disruptive forces since the industrial revolution? Tags: Education and Training Tools Video arc social media Okay, so this is a few days late. ACHIEVA had it’s golf outing yesterday so pall efforts had been placed into it.

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Video Fridays #8

NCE Social Media

John Haydon , a social media strategist for nonprofits and small businesses, has a great video explaining how to embed a social or fundraising widget into your Facebook page. Tags: Education and Training Facebook Tools Video embed facebook haydon john widget It discusses how to harness static facebook markup language (a simple to use code) that will have a positive impact for you without being hung up on scary computer codes.

Video 100

Debunking Misconceptions about Video Learning

Gyrus

There are more than bil lion users (almost one-third of all people on the Internet) on YouTube, who spend extensive hours watching YouTube videos for entertainment as well as for education on a daily basis. The post Debunking Misconceptions about Video Learning appeared first on Gyrus.

Lights, Camera, Action! How to Create a Video Gallery in WordPress

Byte Technology

And among those possibilities is the opportunity to create a video library that can really increase the profile of a site and help engage visitors on different levels. This essentially means that it’s easy to insert single video into a post, but not so easy to show multiple videos on one page.

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Making Video Work Harder for Your Mission: Awareness

Connection Cafe

The charge is clear – video is taking over the digital world. . By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (SmallBizTrends) . Facebook generates 8 billion video views on average per day ( Social Media Today ) .

Live Streaming Video for Nonprofits

Idealware

Enjoy this post and feel free to share in the comments your experiences with live video. If you’ve looked into live streaming video, you’ve probably already noticed its popularity among gamers. Events, especially, can be enhanced by live streaming video.

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And the best way to do that is through “distributed content”—especially video content—that is uploaded and available on Facebook, Twitter, Snapchat and all the rest. By having captions, the aim of the video can still be understood by the viewer whether they enable the captions feature or not.