Content Marketing for Nonprofits [Survey]

Connection Cafe

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.

Is Content Really King?

Connection Cafe

You know what content generated the most clicks on our web site? It was an important piece of content, and we were glad it was there for those who needed it during a clear time of need. Nonprofit Marketing Content marketing Nonprofit Storytelling Social Media storytelling

The Anatomy of a Content Model

Connection Cafe

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model?

Model 213

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research?

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

Implementing the right practices in content marketing

Confessions of a Non-Profit Executive Director

Search engine optimization needs content marketing strategies for better rankings and high traffic. On the other hand, it is necessary to implement the same properly for getting the desired results.

Lethal Generosity and a Simple 5 Step Content Marketing Plan for Your Nonprofit

NetWits

Content Marketing takes lethal generosity if you want to succeed. If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. First , understand the challenges of content marketing for nonprofits.

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. Using social media to understand how people think about an issue takes two basic forms: social listening and social media content analysis. Your Audience’s Content is King. Content is indeed king.

Mobile Content Strategy

Connection Cafe

I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Karen’s talk encouraged us to think about content in a more holistic way. Author: Lacey Kruger. The funny thing is that there is actually no such thing!

6 Problems Solved By a Written Content Strategy

Connection Cafe

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. That’s also the bad news, if there isn’t a written content strategy in place.

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan?

Tips for A Successful Content Marketing Strategy

Confessions of a Non-Profit Executive Director

You might think that content marketing is based around the blogs, Facebook posts, and web pages that work towards your business goals. Social media marketing, business branding, and high-quality content are essential elements of content marketing, but there’s much more to it.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

In short, this means that the written content is going out of fashion and is no longer the dominant form of communication. Types Of Video Content. Online video content is no longer “just another piece” of your overall content marketing plan.

A Culture of Content

SocialFish

“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy

Content Strategies for Nonprofit Websites

VisionLink

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Remember, creating the most valuable website content takes time.

12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return. Image courtesy of lmsShortSales.

4 Strategies For Successful Nonprofit Content Marketing

TechImpact

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing?

5 Content Marketing Tips That Yield Donors

TechImpact

Content marketing is constantly transforming the information we produce and consume. Putting out content, however, does not automatically lead to more money for your business. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology

User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014

Connection Cafe

Content marketing” is a buzzword of sorts. But, in reality, content marketing has been around since at least 1895 when John Deere launched a magazine titled “The Furrow”, providing information to farmers on how to become more profitable. The point is that despite content marketing having been in use for over a century it’s just now becoming a hot topic – one that’s insisting marketers take notice. What is Content Marketing? Is content important?

2015 Content Marketing Report Benchmarks

TechImpact

But content marketing is a new phenomenon. John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history. Sixty-one percent of nonprofit marketers use content marketing.

Worth a Look: Scoop.it Digital Content Tool

Amy Sample Ward

So when Scoop.it , a new content curation platform, hit the web recently, the #CommBuild network seemed like the perfect place to try it out. positions every user as a content curator. You can “scoop” content (add it to your topic page) from the Scoop.it

3 Ideas for Inspired Social Media Content

Connection Cafe

I get excited when I see content from nonprofits. Bonus : T his type of spotlight content can boost volunteer and staff recruitment as in this Habitat for Humanity video posted on F acebook : . Curated Content : .

Creating content that works

SocialFish

You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy

Insider Tips for Nonprofit Content Marketing at Healthcare Organizations

Connection Cafe

Content’s role in nonprofit marketing grows by the hour. So, as your organization works to create content that invites and inspires, it’s important to ensure everything is created with your audience in mind.

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years. But why is video content so compelling?

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

3 Ways To Create Better Content Marketing

TechImpact

Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. that’s been stocked with content.

10 Tried-and-True Content Formats for Nonprofits

John Haydon

But simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at some favorite formats for nonprofit content. The post 10 Tried-and-True Content Formats for Nonprofits appeared first on John Haydon.

Curating Content: How to Leverage Stories from Your Community

Connection Cafe

Set your goals, and create your content accordingly. Your first step is to decide what you want your content to accomplish. The tone, format, and focus of your content will differ depending on those goals. Guest post from Georgia Silver, Consumer Marketing Manager, everydayhero.

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

A Culture of Content

SocialFish

When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. In this 1-hour webinar , learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Really like this Altimeter deck. Click the webinar link for a replay.

50 Social Media Content Ideas

Connection Cafe

Any other ideas to fill the social media content queue with? Author: Cheryl Black. Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain.

Ideas 284

Watch Your Content: Protecting Your Website Against Copyright Infringement

Byte Technology

So it’s little surprise that the massive proliferation of online resources has spawned a major problem: protecting website content from copyright infringement in the form of plagiarism or outright theft.

The Nonprofit Weekly Roundup: Content Marketing, Tangible Support, and Batkid

Connection Cafe

Here are this week’s nonprofit highlights: Content is taking the Marketing industry by storm, and nonprofit marketers are no exception. According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing.

The new content economy

SocialFish

Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready?

When We Go with Accessible Content, Everybody Wins

Idealware

There are ways to make content more accessible for people with disabilities using adaptive technology, and when we do, other users benefit as well. Without these tools, some users won’t be able to consume the content. Transcription is posted on the page outside of the audio content.