Perspectives from the Charitable Giving Report: National World War II Museum
FEBRUARY 7, 2016
At The National World War II Museum in New Orleans, fundraising is all about data and their data is all about their donors. The Museum uses their data to get know their donors at a deeper level: what they care about, what motivates them, and how to keep them engaged with their organization. “We
How Museum Hack Transforms Museum Tours: Interview with Dustin Growick
DECEMBER 23, 2014
A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). Today on Museum 2.0, How do you advertise Museum Hack?
Personal Mission and Renewed Motivation: Thoughts from the South Carolina Federation of Museums Conference
MARCH 31, 2015
I recently had the pleasure of attending the South Carolina Federation of Museums Conference in Florence, SC. Here’s what I learned: At the core of each museum is a personal mission. And that’s the core of a successful museum – personal mission.
The Dallas Museum of Art Took a Major Risk, and The Outcome Has Been Remarkable.
MARCH 28, 2014
About a year ago, the Dallas Museum of Art did something truly innovative. The museum’s memberships have tripled in the past year. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. The museum has taken Web 2.0
11 Ways Your Museum Should be using Twitter
OCTOBER 16, 2013
” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account.
On White Privilege and Museums
MARCH 6, 2013
I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. I never saw comparable adjectives used in the European art labels at the museum.
The Event-Driven Museum?
JUNE 6, 2011
This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. Museum of Art and History programs
Inside a Museum Website Redesign
NOVEMBER 16, 2011
When I started at The Museum of Art & History (MAH) in May, one of my priorities was redesigning our website. We are rebranding our museum in the community--not with marketing dollars, but with a singular message about being a thriving gathering place around art and history.
Using Social Media to Bring Museum Exhibits to Life
APRIL 11, 2012
In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. in rout to museums and/or while they are there).
Opening Up Museums: My TEDxSantaCruz Talk
NOVEMBER 13, 2012
It gave me a chance to really think about how we have been opening up our museum and what it means for our community. Museums can be incredible catalysts for social change. We're doing it in Santa Cruz and it has absolutely transformed our museum into a thriving community institution.
Being Open and Personal – Joining the Museum Trends of 2015
AUGUST 12, 2015
Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Personalizing the Museum Experience.
ASKing about Art at the Brooklyn Museum: Interview with Shelley Bernstein and Sara Devine
JUNE 24, 2015
I’ve always been inspired by the creative ways the Brooklyn Museum uses technology to connect visitors to museum content. ASK is part of an overall effort to rethink the museum visitor experience. Many museums have tried arming staff with cheerful “Ask me!”
Our Museum: Extraordinary Resources on How Museums and Galleries Become Participatory Places
AUGUST 25, 2016
They wanted to help museums and galleries across the UK make significant, sustained changes in the ways they engage community partners and visitors as participants in their work. The result, Our Museum , is an extraordinary funding program with a focus on community participation.
Museum 2.0 Rerun: Inside the Design of an Amazing Museum Project to Capture People's Stories
OCTOBER 1, 2014
Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project.
What Does a Great Distributed Digital Museum Experience Look Like?
OCTOBER 10, 2016
Museum technology nerds: this post is for you. I've been thinking recently about distributed content experiences--ways for people to interact with museum content (art, history, science, etc.) as they make their way through the world outside the museum. At the museum?
A Radical, Simple Formula for Pop-Up Museums
NOVEMBER 30, 2011
Pop-Up Museum [n]: a short-term institution existing in a temporary space. Over the past few years, there have been several fabulous examples of pop-up museums focusing on visitor-generated content. These are museums that last not for a day or weekend or month but for two hours.
Goodbye Consulting, Hello Museum of Art & History!
APRIL 14, 2011
Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 Museum of Art and History
Pranksters in the Museum
MARCH 24, 2011
Two recent events have got me thinking about pranks and unauthorized activities in museums. Improv Everywhere staged an event at the Metropolitan Museum in which an actor posing as King Philip IV of Spain signed autographs in front of his portrait, as painted by Diego Velazquez in the 1620s.
The Event-Driven Museum, One Year Later
JUNE 27, 2012
A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. This isn't true for every museum.
What Does Audience-Centered Look Like? It Looks like Glasgow Museums.
JULY 20, 2016
When we say we want our museum to be "audience-centered," what do we mean? My career first got moving at a brilliant example of the customer-centered museum: the International Spy Museum. Many of my favorite museums, libraries, and zoos are customer-centered places.
Year One as a Museum Director. Survived!
MAY 2, 2012
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). It is, as Kathleen McLean puts it, “museum as prototype,” and it is exhilarating, thoughtful work for all of us. Museum of Art and History institutional change
What Hours Should Museums Be Open?
NOVEMBER 23, 2011
An exhibiting artist approached me recently at an evening event at the museum. But it's a question that many museums seem to address inadequately. It's interesting to me that so many museums debate admission fees but don't get comparably riled up about open hours.
Digital Museums Reconsidered: Exploring the Walker Art Center Website Redesign
DECEMBER 7, 2011
I have a confession to make: I've never cared much about museums on the Web. When smart people talk about digital museums and virtual experiences, I nod and compartmentalize it as someone else's bailiwick. And it breaks a lot of conventional rules about museum homepages.
Guest Post: Using Visitor Participation to Improve Object Labels at the San Diego Natural History Museum
MARCH 29, 2011
Last month, I learned about a fabulous, simple participatory experiment called “Case by Case” at the San Diego Museum of Natural History that uses visitor feedback to develop more effective object labels. evaluation exhibition participatory museum guestpost
Psychology, Pricing, and Pay As You Will at the Children's Museum of Tacoma
NOVEMBER 13, 2013
In 2010, the Children''s Museum of Tacoma was getting ready to move to a new, bigger facility. When they moved to the new facility, they decided they wanted to radically expand access to the museum, AND increase revenue. business models children''s museums inclusion
Maximizing Your Membership Program: Tips from the Experts
MAY 26, 2016
I had the opportunity to attend the Association of Children’s Museums annual conference: InterActivity 2016. As I sat in a session, Membership from Here to There and Everywhere In Between, I had a realization: No one is better at managing membership programs than children’s museums.
Quick Hit: Museums and Social Media in the New York Times
MARCH 17, 2011
It's a good day for museum technologists. The New York Times special museum section focuses on "the spirit of sharing" and how museums are using social media to connect with visitors in new ways. Museums Engaging in 2.0
Guest Post: The Convivial Museum Photo Essay
APRIL 18, 2011
I asked Wendy Pollock and Kathleen McLean, authors of the new book The Convivial Museum , to share a guest post about the book. At first glance, our new book, The Convivial Museum , is about the most simple ideas.
3 Unforgettable Reasons Arts and Cultural Organizations Need Pinterest
MAY 9, 2012
As Arts and Cultural Organizations (museums, zoos, galleries, festivals and foundations), you have so many powerful images to choose from. Museum of the Moving Image. Clyfford Still Museum. Hands On Childrens Museum. Laguna Art Museum.
Is it OK to Smash That? The Complications of Living Art Museums
FEBRUARY 19, 2014
Every day for the past two months, a man has entered the largest gallery in my museum. It also complicates the question of what is acceptable in a museum. If an artist can come into a museum and smash stuff, what does that tell visitors?
A Different Story of Thanksgiving: The Repatriation Journey of Glenbow Museum and the Blackfoot Nations
DECEMBER 2, 2015
The book is a deep account of repatriation of spiritual objects from museums to native people, written by museum people and Blackfoot people together. This story starts in 1960s, though of course, the story of the Blackfoot people and their dealings with museums started way before that.
An Open Letter to Museums on Twitter
DECEMBER 30, 2008
Dear Museums on Twitter, Thanks for experimenting in a new and largely uncharted online environment. So here is a list of suggestions that hopefully will improve the way your museum thinks about using Twitter. Or it's rainy so you suggest I visit the museum?
Museums Pursue Engagement With Social Media - NYTimes.com
MARCH 21, 2011
Museums Pursue Engagement With Social Media - NYTimes.com: "SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org.".
Museum 2.0 Flashback: Threshold Fear
MAY 6, 2015
This week, I was on the radio talking museum inclusion (with Michelle Obama!) A review of Elaine Heumann Gurian's essay on threshold fear and architecture program and planning from her book, Civilizing the Museum. Hard to imagine that some people don't find museums welcoming spaces?
Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?
MAY 22, 2012
Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). Book Discussion: Blueprint Museums Engaging in 2.0
Using Data to Overcome a Museum Membership Myth
FEBRUARY 24, 2014
Museum of Science and Industry. The Museum of Science and Industry's membership program had a large gap where very few people were contributing. " After looking at past data and finding new ways to talk about membership, the museum was able to grow its membership base and encourage donors to give more. Chicago Museum of Industry Community Data Leadership Mark Mathyer nptech nten Strategy Fundraising Mark Mathyer. Development and Membership Services Manager.
Guest Post by Nora Grant: Lessons from A Year of Pop Up Museums
JUNE 11, 2014
This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. How can you take something as substantial and precious as a museum and add a pop up twist? guestpost Museum of Art and History participatory museum
Open Letter to Arianna Huffington, Edward Rothstein, and Many Other Museum Critics
JANUARY 5, 2011
Note: This post is written in response to recent articles about museums by Arianna Huffington (on museums and new media) and Ed Rothstein (on museums and ethnic identity). I appreciate that you write about museums, and by doing so, publicize their work and efforts.
Guest Post: A Shared Ethics for Museum Internships
DECEMBER 4, 2013
Is your museum running on interns? It is a strong, museum-focused complement to an excellent three-parter on Createquity about the ethics and future of unpaid arts internships. I got my first real job in a museum (at the Guggenheim) after a life-changing internship.
How KidsQuest Converted Members into Loyal Donors
JULY 1, 2016
As I learned from Katie Boehm at KidsQuest Children’s Museum this week, staying fresh in your fundraising approach is more about the approach and strategy then it is about the channel. KidsQuest uses their software solution to help them identify “people who love the museum.”