How Hello Museum Builds Intimate Community in one of the Biggest Cities in the World

Museum 2.0

We connect with people both professionally and personally, at the museum and on the street. This weekend, I got my answer in Seoul--the 18th biggest city in the world--at Hello Museum. Now, they call themselves a "small neighborhood museum"--in the middle of a city of 9.8

This is What the Participatory Museum Sounds Like

Museum 2.0

It invites visitors to make the museum better. When visitors share their brilliance, it brings the museum to life. I believe that every person who walks into our museum has something valuable to share. This is the participatory museum, played out loud.

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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). Today on Museum 2.0, How do you advertise Museum Hack?

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The Opportunity Your Museum Can Offer

Connection Cafe

So when I stumbled across Austin Museum Day , project of the Austin Museum Partnership, I loved discovering that this event is offering free admission to thousands of Austin residents who likely wouldn’t otherwise visit cultural organizations.

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11 Ways Your Museum Should be using Twitter

Connection Cafe

” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account.

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Personal Mission and Renewed Motivation: Thoughts from the South Carolina Federation of Museums Conference

Connection Cafe

I recently had the pleasure of attending the South Carolina Federation of Museums Conference in Florence, SC. Here’s what I learned: At the core of each museum is a personal mission. And that’s the core of a successful museum – personal mission.

Perspectives from the Charitable Giving Report: National World War II Museum

Connection Cafe

At The National World War II Museum in New Orleans, fundraising is all about data and their data is all about their donors. The Museum uses their data to get know their donors at a deeper level: what they care about, what motivates them, and how to keep them engaged with their organization. “We

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The Event-Driven Museum?

Museum 2.0

This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. Museum of Art and History programs

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The Dallas Museum of Art Took a Major Risk, and The Outcome Has Been Remarkable.

Connection Cafe

About a year ago, the Dallas Museum of Art did something truly innovative. The museum’s memberships have tripled in the past year. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. The museum has taken Web 2.0

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Our Museum: Extraordinary Resources on How Museums and Galleries Become Participatory Places

Museum 2.0

They wanted to help museums and galleries across the UK make significant, sustained changes in the ways they engage community partners and visitors as participants in their work. The result, Our Museum , is an extraordinary funding program with a focus on community participation.

Museum 2.0 Rerun: Inside the Design of an Amazing Museum Project to Capture People's Stories

Museum 2.0

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project.

On White Privilege and Museums

Museum 2.0

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. I never saw comparable adjectives used in the European art labels at the museum.

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Being Open and Personal – Joining the Museum Trends of 2015

Connection Cafe

Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Personalizing the Museum Experience.

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Year Three as a Museum Director. Thrived.

Museum 2.0

I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. We talk a lot at our museum about empowering our visitors, collaborators, interns, and staff by making space for them to shine. institutional change Museum of Art and History

How Children’s Discovery Museum of San Jose Sold 639 Memberships in 96 Hours

Connection Cafe

Guest Post from Debbie McKenzie, Development Manager for Children’s Discovery Museum of San Jose. . Nonprofit Marketing Arts & Cultural Discounts Membership Museums ticketing

Museum launches social media fund-raising campaign -

AFP Blog

Museum launches social media fund-raising campaign - : The Edwardsville Children’s Museum is trying to raise $100,000 by the end of the year through a social media campaign, #SaveOurMuseum

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ASKing about Art at the Brooklyn Museum: Interview with Shelley Bernstein and Sara Devine

Museum 2.0

I’ve always been inspired by the creative ways the Brooklyn Museum uses technology to connect visitors to museum content. ASK is part of an overall effort to rethink the museum visitor experience. Many museums have tried arming staff with cheerful “Ask me!”

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Tagging in Museums #blowinguppersonal #notwhatweplanned

Museum 2.0

They position museums as social starting points, experiences worth sharing, braggable moments. They do something entirely different than what museums professionals thought tags might do for our institutions. Almost ten years ago, museum techies started to get excited about tagging.

The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. This isn't true for every museum.

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Guest Post by Nora Grant: Lessons from A Year of Pop Up Museums

Museum 2.0

This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. How can you take something as substantial and precious as a museum and add a pop up twist? guestpost Museum of Art and History participatory museum

The Participatory Museum, Five Years Later

Museum 2.0

This week marks five years since the book The Participatory Museum was first released. Across the museum field, the questions about visitor participation have gone from "what?" Over the past four years, I''ve been running a small regional art and history museum in Santa Cruz, CA.

Reimagining Museums with Latin America Leading the Way

Museum 2.0

El Museo Reimaginado is a collaborative effort of museum professionals in North and South America to explore museums' potential as community catalysts. I'm generalizing grossly here, but for the most part, I find European museums to be conservative.

A Radical, Simple Formula for Pop-Up Museums

Museum 2.0

Pop-Up Museum [n]: a short-term institution existing in a temporary space. Over the past few years, there have been several fabulous examples of pop-up museums focusing on visitor-generated content. These are museums that last not for a day or weekend or month but for two hours.

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How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Participants earn special stamps when they visit one of the museums or attend an event for a chance to win a grand-prize.

Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

Pranksters in the Museum

Museum 2.0

Two recent events have got me thinking about pranks and unauthorized activities in museums. Improv Everywhere staged an event at the Metropolitan Museum in which an actor posing as King Philip IV of Spain signed autographs in front of his portrait, as painted by Diego Velazquez in the 1620s.

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Goodbye Consulting, Hello Museum of Art & History!

Museum 2.0

Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 Museum of Art and History

Museum 2.0 Flashback: Threshold Fear

Museum 2.0

This week, I was on the radio talking museum inclusion (with Michelle Obama!) A review of Elaine Heumann Gurian's essay on threshold fear and architecture program and planning from her book, Civilizing the Museum. Hard to imagine that some people don't find museums welcoming spaces?

8 Museum Apps Doing Good

Frogloop

This week we’ve found apps from museums. Mobile apps are an interesting way for museums to advance their educational missions beyond people’s expectations. ArtClix from the High Museum of Art, Atlanta. Louis apps by Missouri History Museum.

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Breaking the Museum 2.0 Mold

Museum 2.0

I decided to give myself a gift this year: permission to change the Museum 2.0 But I also know there is huge potential to improve Museum 2.0. Thanks for being part of the continued journey of Museum 2.0.Dear reader, Today is my birthday.

Using Social Media to Bring Museum Exhibits to Life

NetWits

In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. in rout to museums and/or while they are there).

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Inside a Museum Website Redesign

Museum 2.0

When I started at The Museum of Art & History (MAH) in May, one of my priorities was redesigning our website. We are rebranding our museum in the community--not with marketing dollars, but with a singular message about being a thriving gathering place around art and history.

Museums Pursue Engagement With Social Media - NYTimes.com

AFP Blog

Museums Pursue Engagement With Social Media - NYTimes.com: "SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org.".

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Dreaming of Perpetual Beta: Making Museums More Incremental

Museum 2.0

When I started this blog in 2006, I made a multi-media introduction to the concept of "museum 2.0" Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information.

Gender Differences in Participation: The Pocket Museum Example

Museum 2.0

This morning, I checked in on the Pocket Museums on our museum's ground floor. The Pocket Museum activity could be more appropriate for women, many of whom carry bags or purses. Museum of Art and History exhibition design participatory museum social bridging interactives

Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly

AFP Blog

Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly : 'via Blog this

11 Ways Your Museum Should be using Twitter | npENGAGE

AFP Blog

11 Ways Your Museum Should be using Twitter | npENGAGE : recently read “The Social Media Police: Nonprofit Edition.” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. The Gibbes Museum of Art, for example, does a great job of using Twitter to share announcements about exhibits, raise awareness for their events, and start conversations with groups scheduled to attend the museum (see below)….

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Museums, Divided Attention, and Really Bad Commercials

Museum 2.0

Check out this inane AT&T commercial about a woman whose absorption in her smartphone is so great that Facebook updates become substantiated as pieces of art in the museum through which she strolls. Ready for something ridiculous?

Guest Post by Seema Rao: How Museums Can Resist Racism and Oppression

Museum 2.0

Like Seema, I've been looking for ways to increase active resistance of racism, hate, and bigotry--both as an individual and as the leader of a museum. I had the extreme pleasure of being part of this year’s MuseumCamp hosted by Nina Simon at the Santa Cruz Museum of Art and History.

Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). It is, as Kathleen McLean puts it, “museum as prototype,” and it is exhilarating, thoughtful work for all of us. Museum of Art and History institutional change

Year Five as a Museum Director: Good to Grow

Museum 2.0

Five years ago, I left the consulting world to take the helm at the Santa Cruz Museum of Art & History (MAH) at a time of crisis and change. institutional change Museum of Art and History

Image Beats Text: Good for Museums, Tough for Me

Museum 2.0

At our museum, Pinterest is a primary tool for brainstorming and sharing ideas. But what''s awkward for me is actually probably very good for museums. Museums, and museum staff members, tend to be highly visually-oriented. Museums Engaging in 2.0

New Approach, Historic Mission: Remaking a Factory Museum via Community Co-Production

Museum 2.0

But not enough people care about it anymore, and the museum is fading into disrepair. The Silk Mill is part of the Derby Museums , a public institution of art, history, and natural history. They see it as the future of their museum. Imagine a historic site.

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