INDUSTRY INSIGHTS YOUR PEERS ARE READING
This morning, I checked in on the Pocket Museums on our museum's ground floor. The Pocket Museum activity could be more appropriate for women, many of whom carry bags or purses. Museum of Art and History exhibition design participatory museum social bridging interactives MORE
At our museum, Pinterest is a primary tool for brainstorming and sharing ideas. But what''s awkward for me is actually probably very good for museums. Museums, and museum staff members, tend to be highly visually-oriented. Museums Engaging in 2.0 MORE
El Museo Reimaginado is a collaborative effort of museum professionals in North and South America to explore museums' potential as community catalysts. I'm generalizing grossly here, but for the most part, I find European museums to be conservative. MORE
Two recent events have got me thinking about pranks and unauthorized activities in museums. Improv Everywhere staged an event at the Metropolitan Museum in which an actor posing as King Philip IV of Spain signed autographs in front of his portrait, as painted by Diego Velazquez in the 1620s. MORE
I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. We talk a lot at our museum about empowering our visitors, collaborators, interns, and staff by making space for them to shine. institutional change Museum of Art and History MORE
A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). Today on Museum 2.0, How do you advertise Museum Hack? MORE
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). It is, as Kathleen McLean puts it, “museum as prototype,” and it is exhilarating, thoughtful work for all of us. Museum of Art and History institutional change MORE
Museum launches social media fund-raising campaign - : The Edwardsville Children’s Museum is trying to raise $100,000 by the end of the year through a social media campaign, #SaveOurMuseum MORE
I’ve always been inspired by the creative ways the Brooklyn Museum uses technology to connect visitors to museum content. ASK is part of an overall effort to rethink the museum visitor experience. Many museums have tried arming staff with cheerful “Ask me!” MORE
I decided to give myself a gift this year: permission to change the Museum 2.0 But I also know there is huge potential to improve Museum 2.0. Thanks for being part of the continued journey of Museum 2.0.Dear reader, Today is my birthday. MORE
Guest Post from Debbie McKenzie, Development Manager for Children’s Discovery Museum of San Jose. . Nonprofit Marketing Arts & Cultural Discounts Membership Museums ticketing MORE
They wanted to help museums and galleries across the UK make significant, sustained changes in the ways they engage community partners and visitors as participants in their work. The result, Our Museum , is an extraordinary funding program with a focus on community participation. MORE
Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity. MORE
Like Seema, I've been looking for ways to increase active resistance of racism, hate, and bigotry--both as an individual and as the leader of a museum. I had the extreme pleasure of being part of this year’s MuseumCamp hosted by Nina Simon at the Santa Cruz Museum of Art and History. MORE
I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. I never saw comparable adjectives used in the European art labels at the museum. MORE
11 Ways Your Museum Should be using Twitter | npENGAGE : recently read “The Social Media Police: Nonprofit Edition.” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. The Gibbes Museum of Art, for example, does a great job of using Twitter to share announcements about exhibits, raise awareness for their events, and start conversations with groups scheduled to attend the museum (see below)…. MORE
It invites visitors to make the museum better. When visitors share their brilliance, it brings the museum to life. I believe that every person who walks into our museum has something valuable to share. This is the participatory museum, played out loud. MORE
This week marks five years since the book The Participatory Museum was first released. Across the museum field, the questions about visitor participation have gone from "what?" Over the past four years, I''ve been running a small regional art and history museum in Santa Cruz, CA. MORE
Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. MORE
So when I stumbled across Austin Museum Day , project of the Austin Museum Partnership, I loved discovering that this event is offering free admission to thousands of Austin residents who likely wouldn’t otherwise visit cultural organizations. MORE
It's time to make your dreams a reality and apply to become the next executive director of the Santa Cruz Museum of Art & History (MAH). When you check out the job description , you'll see the MAH is not looking for museum-director-as-usual. Museum of Art and HistoryHey, you. MORE
A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. This isn't true for every museum. MORE
We connect with people both professionally and personally, at the museum and on the street. This weekend, I got my answer in Seoul--the 18th biggest city in the world--at Hello Museum. Now, they call themselves a "small neighborhood museum"--in the middle of a city of 9.8 MORE
In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. in rout to museums and/or while they are there). MORE
I recently had the pleasure of attending the South Carolina Federation of Museums Conference in Florence, SC. Here’s what I learned: At the core of each museum is a personal mission. And that’s the core of a successful museum – personal mission. MORE
This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. How can you take something as substantial and precious as a museum and add a pop up twist? guestpost Museum of Art and History participatory museum MORE
” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account. MORE
Museums Pursue Engagement With Social Media - NYTimes.com: "SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org.". MORE
About a year ago, the Dallas Museum of Art did something truly innovative. The museum’s memberships have tripled in the past year. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. The museum has taken Web 2.0 MORE
They position museums as social starting points, experiences worth sharing, braggable moments. They do something entirely different than what museums professionals thought tags might do for our institutions. Almost ten years ago, museum techies started to get excited about tagging. MORE
It gave me a chance to really think about how we have been opening up our museum and what it means for our community. Museums can be incredible catalysts for social change. We're doing it in Santa Cruz and it has absolutely transformed our museum into a thriving community institution. MORE
Check out this inane AT&T commercial about a woman whose absorption in her smartphone is so great that Facebook updates become substantiated as pieces of art in the museum through which she strolls. Ready for something ridiculous? MORE
Pop-Up Museum [n]: a short-term institution existing in a temporary space. Over the past few years, there have been several fabulous examples of pop-up museums focusing on visitor-generated content. These are museums that last not for a day or weekend or month but for two hours. MORE
When I started at The Museum of Art & History (MAH) in May, one of my priorities was redesigning our website. We are rebranding our museum in the community--not with marketing dollars, but with a singular message about being a thriving gathering place around art and history. MORE
Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Participants earn special stamps when they visit one of the museums or attend an event for a chance to win a grand-prize. MORE
Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Personalizing the Museum Experience. MORE
This week, I was on the radio talking museum inclusion (with Michelle Obama!) A review of Elaine Heumann Gurian's essay on threshold fear and architecture program and planning from her book, Civilizing the Museum. Hard to imagine that some people don't find museums welcoming spaces? MORE
This week we’ve found apps from museums. Mobile apps are an interesting way for museums to advance their educational missions beyond people’s expectations. ArtClix from the High Museum of Art, Atlanta. Louis apps by Missouri History Museum. MORE
Center for the Future of Museums: Khan Academy & Cultural Understanding : Smarthistory at Khan Academy is used by museum visitors, independent learners, professors, teachers and their students. There are nearly 600 short-form art history videos created from conversations recorded on-site (in urban spaces, archeological sites, museums, churches and mosques), as well as hundreds of essays on art and art history. MORE
This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. Museum of Art and History programs MORE
When I started this blog in 2006, I made a multi-media introduction to the concept of "museum 2.0" Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information. MORE
At The National World War II Museum in New Orleans, fundraising is all about data and their data is all about their donors. The Museum uses their data to get know their donors at a deeper level: what they care about, what motivates them, and how to keep them engaged with their organization. “We MORE
Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly : 'via Blog this MORE
Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 Museum of Art and History MORE
Museum Related Topics 
Museum 2.0
DECEMBER 23, 2014
A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). Today on Museum 2.0, How do you advertise Museum Hack?
Museum 2.0
NOVEMBER 12, 2018
We connect with people both professionally and personally, at the museum and on the street. This weekend, I got my answer in Seoul--the 18th biggest city in the world--at Hello Museum. Now, they call themselves a "small neighborhood museum"--in the middle of a city of 9.8
Museum 2.0
MARCH 6, 2018
It invites visitors to make the museum better. When visitors share their brilliance, it brings the museum to life. I believe that every person who walks into our museum has something valuable to share. This is the participatory museum, played out loud.
Museum 2.0
DECEMBER 17, 2018
It's time to make your dreams a reality and apply to become the next executive director of the Santa Cruz Museum of Art & History (MAH). When you check out the job description , you'll see the MAH is not looking for museum-director-as-usual. Museum of Art and HistoryHey, you.
Connection Cafe
SEPTEMBER 2, 2015
So when I stumbled across Austin Museum Day , project of the Austin Museum Partnership, I loved discovering that this event is offering free admission to thousands of Austin residents who likely wouldn’t otherwise visit cultural organizations.
Connection Cafe
OCTOBER 16, 2013
” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account.
Connection Cafe
MARCH 31, 2015
I recently had the pleasure of attending the South Carolina Federation of Museums Conference in Florence, SC. Here’s what I learned: At the core of each museum is a personal mission. And that’s the core of a successful museum – personal mission.
Museum 2.0
NOVEMBER 13, 2012
It gave me a chance to really think about how we have been opening up our museum and what it means for our community. Museums can be incredible catalysts for social change. We're doing it in Santa Cruz and it has absolutely transformed our museum into a thriving community institution.
Museum 2.0
JUNE 6, 2011
This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. Museum of Art and History programs
Connection Cafe
MARCH 28, 2014
About a year ago, the Dallas Museum of Art did something truly innovative. The museum’s memberships have tripled in the past year. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. The museum has taken Web 2.0
Museum 2.0
MARCH 6, 2013
I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. I never saw comparable adjectives used in the European art labels at the museum.
Museum 2.0
OCTOBER 1, 2014
Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project.
Connection Cafe
AUGUST 12, 2015
Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Personalizing the Museum Experience.
Museum 2.0
AUGUST 25, 2016
They wanted to help museums and galleries across the UK make significant, sustained changes in the ways they engage community partners and visitors as participants in their work. The result, Our Museum , is an extraordinary funding program with a focus on community participation.
Connection Cafe
NOVEMBER 24, 2014
Guest Post from Debbie McKenzie, Development Manager for Children’s Discovery Museum of San Jose. . Nonprofit Marketing Arts & Cultural Discounts Membership Museums ticketing
Museum 2.0
MAY 21, 2014
I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. We talk a lot at our museum about empowering our visitors, collaborators, interns, and staff by making space for them to shine. institutional change Museum of Art and History
AFP Blog
NOVEMBER 22, 2013
Museum launches social media fund-raising campaign - : The Edwardsville Children’s Museum is trying to raise $100,000 by the end of the year through a social media campaign, #SaveOurMuseum
Museum 2.0
JUNE 24, 2015
I’ve always been inspired by the creative ways the Brooklyn Museum uses technology to connect visitors to museum content. ASK is part of an overall effort to rethink the museum visitor experience. Many museums have tried arming staff with cheerful “Ask me!”
Museum 2.0
MARCH 19, 2014
They position museums as social starting points, experiences worth sharing, braggable moments. They do something entirely different than what museums professionals thought tags might do for our institutions. Almost ten years ago, museum techies started to get excited about tagging.
Museum 2.0
JUNE 27, 2012
A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. This isn't true for every museum.
Museum 2.0
JUNE 11, 2014
This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. How can you take something as substantial and precious as a museum and add a pop up twist? guestpost Museum of Art and History participatory museum
Museum 2.0
MARCH 4, 2015
This week marks five years since the book The Participatory Museum was first released. Across the museum field, the questions about visitor participation have gone from "what?" Over the past four years, I''ve been running a small regional art and history museum in Santa Cruz, CA.
Museum 2.0
NOVEMBER 30, 2011
Pop-Up Museum [n]: a short-term institution existing in a temporary space. Over the past few years, there have been several fabulous examples of pop-up museums focusing on visitor-generated content. These are museums that last not for a day or weekend or month but for two hours.
Museum 2.0
NOVEMBER 20, 2017
El Museo Reimaginado is a collaborative effort of museum professionals in North and South America to explore museums' potential as community catalysts. I'm generalizing grossly here, but for the most part, I find European museums to be conservative.
Museum 2.0
SEPTEMBER 26, 2012
Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.
Museum 2.0
APRIL 14, 2011
Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 Museum of Art and History
Museum 2.0
MARCH 24, 2011
Two recent events have got me thinking about pranks and unauthorized activities in museums. Improv Everywhere staged an event at the Metropolitan Museum in which an actor posing as King Philip IV of Spain signed autographs in front of his portrait, as painted by Diego Velazquez in the 1620s.
Frogloop
JULY 13, 2012
This week we’ve found apps from museums. Mobile apps are an interesting way for museums to advance their educational missions beyond people’s expectations. ArtClix from the High Museum of Art, Atlanta. Louis apps by Missouri History Museum.
Museum 2.0
MAY 6, 2015
This week, I was on the radio talking museum inclusion (with Michelle Obama!) A review of Elaine Heumann Gurian's essay on threshold fear and architecture program and planning from her book, Civilizing the Museum. Hard to imagine that some people don't find museums welcoming spaces?
NetWits
APRIL 11, 2012
In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. in rout to museums and/or while they are there).
Museum 2.0
JULY 15, 2015
I decided to give myself a gift this year: permission to change the Museum 2.0 But I also know there is huge potential to improve Museum 2.0. Thanks for being part of the continued journey of Museum 2.0.Dear reader, Today is my birthday.
Museum 2.0
NOVEMBER 16, 2011
When I started at The Museum of Art & History (MAH) in May, one of my priorities was redesigning our website. We are rebranding our museum in the community--not with marketing dollars, but with a singular message about being a thriving gathering place around art and history.
AFP Blog
MARCH 21, 2011
Museums Pursue Engagement With Social Media - NYTimes.com: "SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org.".
Museum 2.0
OCTOBER 17, 2012
When I started this blog in 2006, I made a multi-media introduction to the concept of "museum 2.0" Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information.
Connection Cafe
AUGUST 16, 2018
Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Participants earn special stamps when they visit one of the museums or attend an event for a chance to win a grand-prize.
Museum 2.0
SEPTEMBER 4, 2012
This morning, I checked in on the Pocket Museums on our museum's ground floor. The Pocket Museum activity could be more appropriate for women, many of whom carry bags or purses. Museum of Art and History exhibition design participatory museum social bridging interactives
AFP Blog
NOVEMBER 30, 2015
Museums Test New Ways to Captivate Patrons—With and Without Technology | Nonprofit Quarterly : 'via Blog this
AFP Blog
OCTOBER 18, 2013
11 Ways Your Museum Should be using Twitter | npENGAGE : recently read “The Social Media Police: Nonprofit Edition.” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. The Gibbes Museum of Art, for example, does a great job of using Twitter to share announcements about exhibits, raise awareness for their events, and start conversations with groups scheduled to attend the museum (see below)….
Museum 2.0
APRIL 24, 2013
Check out this inane AT&T commercial about a woman whose absorption in her smartphone is so great that Facebook updates become substantiated as pieces of art in the museum through which she strolls. Ready for something ridiculous?
Museum 2.0
MAY 2, 2012
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). It is, as Kathleen McLean puts it, “museum as prototype,” and it is exhilarating, thoughtful work for all of us. Museum of Art and History institutional change
Museum 2.0
AUGUST 16, 2017
Like Seema, I've been looking for ways to increase active resistance of racism, hate, and bigotry--both as an individual and as the leader of a museum. I had the extreme pleasure of being part of this year’s MuseumCamp hosted by Nina Simon at the Santa Cruz Museum of Art and History.
Museum 2.0
JULY 3, 2013
At our museum, Pinterest is a primary tool for brainstorming and sharing ideas. But what''s awkward for me is actually probably very good for museums. Museums, and museum staff members, tend to be highly visually-oriented. Museums Engaging in 2.0
AFP Blog
APRIL 22, 2014
Center for the Future of Museums: Khan Academy & Cultural Understanding : Smarthistory at Khan Academy is used by museum visitors, independent learners, professors, teachers and their students. There are nearly 600 short-form art history videos created from conversations recorded on-site (in urban spaces, archeological sites, museums, churches and mosques), as well as hundreds of essays on art and art history.
89 
Let's personalize your content