Getting Forward to Normal: The Road Ahead for Museums and Cultural Institutions

NonProfit PRO

Few museums and cultural institutions have found fundraising innovation to be enough in these challenging times, but there are some innovations from the space worth sharing in the hopes of helping many of these venerable and venerated institutions pull through.

How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

Anyway, Project Hail Mary inspired me to take the boys to the Udvar-Hazy Center of the National Air and Space Museum. This museum is full of all types of vehicles that fly: planes, helicopters, amphibious ships, missiles and drones. What the museum instead was probably just as good.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Doing Museum Work: Your Thoughts

Museum 2.0

This month, we're thinking about the way we do work in museums. As someone texted me recently, Art History grad school didn't teach us anything about working with others in museums. Sharing articles that work is a great reason to stay on Museum Twitter by the way.

How the National Air and Space Museum Took Volunteering Virtual

Twenty Hats

… Read More The post How the National Air and Space Museum Took Volunteering Virtual appeared first on Twenty Hats. Guest Posts for AAM

The Matter of Museums

Museum 2.0

This month we’ve been thinking about “What is a museum?” (I'm I’ve been visiting museums my whole life. Does that make me the best judge of museums? People are the defining characteristics of museums. I’ve worked with and at plenty of museums that can sometimes feel empty. When the galleries are quiet, with my clipclop shoes the only sound, the museum feels dead. Her answer is what many a museum professional would want people to say. Museum matter.

Who are we, museums?

Museum 2.0

Then, I get home, confined to the couch with a terrible sinus headache, to find ICOM was debating the definition of a museum. ICOM matters because museums are a global phenomenon. Over the years, I’ve enjoyed interacting with all the international museum folks at conferences, particularly at AAM. ICOM might not seem to matter to our workdays in American museums, but it does matter global. People can only define museums on what we have now.

Museum Work

Museum 2.0

While many American museums require 37.5 The whole issue of wages gets at the heart of the faulty systems of capitalism, the culture of women’s work, and museums as privilege-concentrating institutions. Museums might earn their philanthropy partly through commercial enterprises, but for a very long time, their workplaces were run very differently. In the last twenty years, or so, professionalization has changed museum work. We are at that museum way more than 37.5

MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. Conversational Marketing: Can Chatbots Increase Engagement with Your Museum?

$50 million investment in ROM’s vision to transform museum experience for generations to come

Charity Village

Royal Ontario Museum (ROM) announced a $50 million gift from the Hennick Family Foundation – the single largest cash gift in the Museum’s history. The post $50 million investment in ROM’s vision to transform museum experience for generations to come appeared first on CharityVillage.

Turning Visitors into Customers: Maximising Retail Potential for Museums


Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. This article will introduce a few ways to think differently about your existing museum shop or mind-map for the future if you intend to open one. The museum sector is a friendly one.

Hello Museum World!

Museum 2.0

Or maybe hello museum world! Previously, I had worked at the same museum for 17 years.) So, when you visit more than 300 museums, parks, and historic sites, what do you learn? This week, I wanted to start with us, museum and cultural workers. Each label, I assure you, is a testament to the care of scores of museum workers. I attempted to do some of the interactives in the National Museum of Scotland with encouragement from the education staff there.

How Museums Use AI and Tech to Improve Visitor Experiences


Specifically, AI can be applied in educational spaces like museums. Because museums are heavily reliant on the work of volunteers , it is difficult to have staff members continuously answering questions and engaging with visitors.

Talking About Race and American Jazz Museum Finalists for the Anthem Awards

Forum One

We are honored to share the news that National Museum of African American History and Culture’s Talking About Race and American Jazz Museum rebrand has been selected as finalists for the inaugural Anthem Awards ! American Jazz Museum.

Going Viral: Creative Social Media Campaigns to Inspire Museums


With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages.

Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

Museums, archives, and libraries share many goals and functions. The items that museums, archives, and libraries collect reflect the human spirit. Archivists, librarians, and museum curators understand this in a very personal way because this is what curation is all about.

Why do we keep working in museums?

Museum 2.0

TL;DR A lot of really shitty people hate museums and hate that museums would even attempt social justice therefore museums are okay, maybe. It is well documented that most jobs in museums pay poorly. Many museums perpetuate violence against marginalized people everyday.

Covid-19 and Museum

Museum 2.0

As a Historic Interpreter for Telfair Museums, I would lead visitors through the Owens-Thomas House and Slave Quarters on a 45 minute guided tour of antebellum Savannah history discussing politics and urban slavery. When the Museum closed I was expecting the next few weeks to be different.

Unleashing Museum 2.0

Museum 2.0

In the spirit of this belief, I’ve decided to unleash the Museum 2.0 For that reason, I’m thrilled to announce that over the next two months, I’ll be transferring ownership of Museum 2.0 Seema is a brilliant museum educator, a generous spacemaker, a prolific writer, and a creative troublemaker. She is committed to community participation, equity, and innovation in museums. I know Museum 2.0 I’m excited to reconnect in August and share more about what Museum 2.0

Museum Verbs and Defining Who are We.

Museum 2.0

After the International Committee on Museums spent some time debating the definition of museums, many folks took up the charge on social media to give their own definitions. ICOM2019 #ICOMKyoto2019 — Dan Hicks (@profdanhicks) September 7, 2019 But this week I want to focus on a tweet by Dan Hicks who suggested instead of a definition we need museum verbs. I know I’m missing early innovators of interaction in museums; feel free to tell me who in the comments.)

How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular. Today on Museum 2.0, How did you first get involved with Museum Hack? Who is the audience for Museum Hack?

Injustice In Science [Museums]

Museum 2.0

Nina Simon, Lauren Bentua, and many others would host us in the halls of the Santa Cruz Museum of Art. When we think about mapping these ideas onto an organization I think about how museum leadership can take these on personally as individuals (CEO, COO) and as departments (Human Resources, Education) and so on. Science museums are a forum and a space for communities to tackle issues that are important to them- climate change, poverty, food insecurity, air and water quality.

Worst of Museums for this Decade

Museum 2.0

These two adages were both in my mind last week when I asked people for the worst museum trends. In this decade museums worst trends were in labor and tech: 1. Suse Anderson spoke about the drawbacks of professionalization: Moves to “professionalise” the sector that make an MA entry level + cost of grad school + systemic under compensation —> further embedding class stasis of who can work in museums, whilst making public arguments for DEAI that contradict institutional actions.

A Decade of Museums and Museum Work

Museum 2.0

I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without the many museum tech projects of the decade, I felt inherently sad about the imagining away the successes that friends and colleagues have enjoying. As I imagined a world without Nina Simon ’s Participatory Museum , I felt sad about all the visitors whose voices (and post-it note comments) weren’t honored.

Talking About Race and American Jazz Museum Finalists for the Anthem Awards

Forum One

We are honored to share the news that the National Museum of African American History and Culture’s Talking About Race and American Jazz Museum rebrand has been selected as finalists for the inaugural Anthem Awards ! American Jazz Museum.

International Museum Day 2020: Tips To Engage Supporters

Connection Cafe

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”.

This is What the Participatory Museum Sounds Like

Museum 2.0

It invites visitors to make the museum better. When visitors share their brilliance, it brings the museum to life. I believe that every person who walks into our museum has something valuable to share. This is the participatory museum, played out loud. creative placemaking Museum of Art and History participatory museum usercontent visitorsIt's late in the afternoon.

Sound 31

Q&A with sgLEADERS: H. Beecher Hicks, III, National Museum of African American Music


Beecher Hicks III, President & CEO of the National Museum of African American Music (NMAAM) in Nashville, TN. NMAAM is the only museum dedicated to preserving and celebrating the many music genres created, influenced, and inspired by African Americans.

Music 53

How the Currier Museum of Art Prepared for Its Reopening

Connection Cafe

After our complete closure on March 16, 2020 due to COVID-19 , our museum staff was busier than ever preparing to navigate these uncharted times. Carey Cahoon is the Database Administrator and Strategist at the Currier Museum of Art, overseeing and providing staff support for Altru.

Best of the Decade for Museums

Museum 2.0

Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I I'll mention now, Kate Livingston, listed Museum Twitter as one of the best things, and I definitely thought this as I read people's responses.

Over 100 Museums and Historical Societies Use This #1 Museum Membership Software

Wild Apricot

Museum Membership Software can take all the administrative and membership tasks at a museum and automate them completely while you focus on what’s important — your members and your collection

How Hello Museum Builds Intimate Community in one of the Biggest Cities in the World

Museum 2.0

We connect with people both professionally and personally, at the museum and on the street. This weekend, I got my answer in Seoul--the 18th biggest city in the world--at Hello Museum. Nestled in a forest of high-rise apartment buildings, this small museum connects children and families with contemporary art. Like the New Children's Museum in San Diego, Hello Museum creates building-wide interactive exhibitions with artists, on themes like nature and #NoWar.

Opening Up Museums: My TEDxSantaCruz Talk

Museum 2.0

It gave me a chance to really think about how we have been opening up our museum and what it means for our community. Museums can be incredible catalysts for social change. We're doing it in Santa Cruz and it has absolutely transformed our museum into a thriving community institution. We see every visitor who walks in the door as a contributor who can make our museum better. How can we make museum objects more like dogs? Museum of Art and History Core Museum 2.0

The Event-Driven Museum?

Museum 2.0

This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. First Friday is not just a Museum event; it happens all over Santa Cruz and has grown tremendously over the past few years. More people come to the event who don't casually visit the museum than the other way around.

4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

It’s 2019, and a whole lot is changing in the museum and nonprofit world. That’s not to mention how strained museums already are in terms of resources. According to the American Alliance of Museums, the average museum has 6 volunteers for every paid staff member , a ratio which s oars to 18:1 in museums with budgets under $250,000. Adding to this equation, more museums are starting to unionize.

Apply Now for the World's Best Museum Job: Mine.

Museum 2.0

It's time to make your dreams a reality and apply to become the next executive director of the Santa Cruz Museum of Art & History (MAH). When you check out the job description , you'll see the MAH is not looking for museum-director-as-usual. Museum of Art and HistoryHey, you. Yeah you, generous community builder. You, brilliant manager. You, fearless fundraiser. You, playful leader.

Using Data to Overcome a Museum Membership Myth


Museum of Science and Industry. The Museum of Science and Industry's membership program had a large gap where very few people were contributing. " After looking at past data and finding new ways to talk about membership, the museum was able to grow its membership base and encourage donors to give more. Chicago Museum of Industry Community Data Leadership Mark Mathyer nptech nten Strategy Fundraising Mark Mathyer. Development and Membership Services Manager.

Audience Engagement Conversation at Western Museums Association

Museum 2.0

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.” He then went on to note that we run museums with the hopes of being supported by philanthropy, when in fact we could have a product that people want.

Museum 2.0 Rerun: Inside the Design of an Amazing Museum Project to Capture People's Stories

Museum 2.0

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead. The other parts of the gallery are for experiencing the stories, and for connecting with the Museum collection. interview Museums Engaging in 2.0

Our Museum: Extraordinary Resources on How Museums and Galleries Become Participatory Places

Museum 2.0

They wanted to help museums and galleries across the UK make significant, sustained changes in the ways they engage community partners and visitors as participants in their work. The result, Our Museum , is an extraordinary funding program with a focus on community participation. In its first five years, Our Museum yielded real change at twelve diverse UK organizations. You could spend a day getting lost in the meaty, thoughtful writing and videos on the Our Museum site.

Year Three as a Museum Director. Thrived.

Museum 2.0

I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. We talk a lot at our museum about empowering our visitors, collaborators, interns, and staff by making space for them to shine. A donor walked into the museum a few weeks ago, someone who supported me from day one, and she asked me, "why is this lobby still so cold and uninviting?" We''re investing a lot in a public plaza project outside of the museum.

On White Privilege and Museums

Museum 2.0

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. The popular reference point for what a museum is--a temple for contemplation--is based on a Euro-centric set of myths and implies a white set of behaviors. Three quick lenses on Whiteness and privilege in museums: Whiteness is in the language we use to describe the objects that we show and the programs we produce.

Guest Post by Nora Grant: Lessons from A Year of Pop Up Museums

Museum 2.0

This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. Pop Up” has become an international buzz term to describe ephemeral, experimental projects--from pop up restaurants to pop up boutiques--but a “Pop Up Museum” is still somewhat mystifying. How can you take something as substantial and precious as a museum and add a pop up twist? We have created a free and downloadable pop up museum organizer’s kit.

Tagging in Museums #blowinguppersonal #notwhatweplanned

Museum 2.0

Here are a few of the hashtags I''ve seen applied to photographs of museum objects on Instagram lately: #heytherebigfella #biggysmallistheillest #forbrightfuture #myfavorite #instagood #bestday #withmyhomies #whatever #learnedfromthebest #revolutionary #nowicandie These tags all do a great job capturing the magic of exploring a museum. They position museums as social starting points, experiences worth sharing, braggable moments.