How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). Today on Museum 2.0, How do you advertise Museum Hack?

Perspectives from the Charitable Giving Report: National World War II Museum

Connection Cafe

At The National World War II Museum in New Orleans, fundraising is all about data and their data is all about their donors. The Museum uses their data to get know their donors at a deeper level: what they care about, what motivates them, and how to keep them engaged with their organization. “We

Trending Sources

The Participatory Museum, Five Years Later

Museum 2.0

This week marks five years since the book The Participatory Museum was first released. Across the museum field, the questions about visitor participation have gone from "what?" Over the past four years, I''ve been running a small regional art and history museum in Santa Cruz, CA.

On White Privilege and Museums

Museum 2.0

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. I never saw comparable adjectives used in the European art labels at the museum.

Year Five as a Museum Director: Good to Grow

Museum 2.0

Five years ago, I left the consulting world to take the helm at the Santa Cruz Museum of Art & History (MAH) at a time of crisis and change. institutional change Museum of Art and History

Using Social Media to Bring Museum Exhibits to Life


In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. in rout to museums and/or while they are there).

Opening Up Museums: My TEDxSantaCruz Talk

Museum 2.0

It gave me a chance to really think about how we have been opening up our museum and what it means for our community. Museums can be incredible catalysts for social change. We're doing it in Santa Cruz and it has absolutely transformed our museum into a thriving community institution.

The Dallas Museum of Art Took a Major Risk, and The Outcome Has Been Remarkable.

Connection Cafe

About a year ago, the Dallas Museum of Art did something truly innovative. The museum’s memberships have tripled in the past year. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. The museum has taken Web 2.0

11 Ways Your Museum Should be using Twitter

Connection Cafe

” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account.

Museum 2.0 Rerun: Inside the Design of an Amazing Museum Project to Capture People's Stories

Museum 2.0

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project.

ASKing about Art at the Brooklyn Museum: Interview with Shelley Bernstein and Sara Devine

Museum 2.0

I’ve always been inspired by the creative ways the Brooklyn Museum uses technology to connect visitors to museum content. ASK is part of an overall effort to rethink the museum visitor experience. Many museums have tried arming staff with cheerful “Ask me!”

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Our Museum: Extraordinary Resources on How Museums and Galleries Become Participatory Places

Museum 2.0

They wanted to help museums and galleries across the UK make significant, sustained changes in the ways they engage community partners and visitors as participants in their work. The result, Our Museum , is an extraordinary funding program with a focus on community participation.

Guest Post by Seema Rao: How Museums Can Resist Racism and Oppression

Museum 2.0

Like Seema, I've been looking for ways to increase active resistance of racism, hate, and bigotry--both as an individual and as the leader of a museum. I had the extreme pleasure of being part of this year’s MuseumCamp hosted by Nina Simon at the Santa Cruz Museum of Art and History.

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A Radical, Simple Formula for Pop-Up Museums

Museum 2.0

Pop-Up Museum [n]: a short-term institution existing in a temporary space. Over the past few years, there have been several fabulous examples of pop-up museums focusing on visitor-generated content. These are museums that last not for a day or weekend or month but for two hours.

Pranksters in the Museum

Museum 2.0

Two recent events have got me thinking about pranks and unauthorized activities in museums. Improv Everywhere staged an event at the Metropolitan Museum in which an actor posing as King Philip IV of Spain signed autographs in front of his portrait, as painted by Diego Velazquez in the 1620s.

Goodbye Consulting, Hello Museum of Art & History!

Museum 2.0

Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 Museum of Art and History

The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. This isn't true for every museum.

What Does a Great Distributed Digital Museum Experience Look Like?

Museum 2.0

Museum technology nerds: this post is for you. I've been thinking recently about distributed content experiences--ways for people to interact with museum content (art, history, science, etc.) as they make their way through the world outside the museum. At the museum?

Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). It is, as Kathleen McLean puts it, “museum as prototype,” and it is exhilarating, thoughtful work for all of us. Museum of Art and History institutional change

What Hours Should Museums Be Open?

Museum 2.0

An exhibiting artist approached me recently at an evening event at the museum. But it's a question that many museums seem to address inadequately. It's interesting to me that so many museums debate admission fees but don't get comparably riled up about open hours.

What Does Audience-Centered Look Like? It Looks like Glasgow Museums.

Museum 2.0

When we say we want our museum to be "audience-centered," what do we mean? My career first got moving at a brilliant example of the customer-centered museum: the International Spy Museum. Many of my favorite museums, libraries, and zoos are customer-centered places.

Digital Museums Reconsidered: Exploring the Walker Art Center Website Redesign

Museum 2.0

I have a confession to make: I've never cared much about museums on the Web. When smart people talk about digital museums and virtual experiences, I nod and compartmentalize it as someone else's bailiwick. And it breaks a lot of conventional rules about museum homepages.

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Being Open and Personal – Joining the Museum Trends of 2015

Connection Cafe

Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Personalizing the Museum Experience.

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Advocating from Anywhere: How to Make Your Mission Heard by the Masses

Connection Cafe

This year, I had the privilege to join fellow museum professionals at Museum Advocacy Day. A Closer Look at Museum Advocacy Day. Museum Advocacy Day, created by the American Alliance of Museums and sponsored by Blackbaud, provides supporters the tools they need to spread the word about important issues regarding museums. Their mission: to visit with elected officials and discuss funding for museums.

Guest Post: Using Visitor Participation to Improve Object Labels at the San Diego Natural History Museum

Museum 2.0

Last month, I learned about a fabulous, simple participatory experiment called “Case by Case” at the San Diego Museum of Natural History that uses visitor feedback to develop more effective object labels. evaluation exhibition participatory museum guestpost

Psychology, Pricing, and Pay As You Will at the Children's Museum of Tacoma

Museum 2.0

In 2010, the Children''s Museum of Tacoma was getting ready to move to a new, bigger facility. When they moved to the new facility, they decided they wanted to radically expand access to the museum, AND increase revenue. business models children''s museums inclusion

Quick Hit: Museums and Social Media in the New York Times

Museum 2.0

It's a good day for museum technologists. The New York Times special museum section focuses on "the spirit of sharing" and how museums are using social media to connect with visitors in new ways. Museums Engaging in 2.0

Guest Post: The Convivial Museum Photo Essay

Museum 2.0

I asked Wendy Pollock and Kathleen McLean, authors of the new book The Convivial Museum , to share a guest post about the book. At first glance, our new book, The Convivial Museum , is about the most simple ideas.

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3 Unforgettable Reasons Arts and Cultural Organizations Need Pinterest


As Arts and Cultural Organizations (museums, zoos, galleries, festivals and foundations), you have so many powerful images to choose from. Museum of the Moving Image. Clyfford Still Museum. Hands On Childrens Museum. Laguna Art Museum.

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Is it OK to Smash That? The Complications of Living Art Museums

Museum 2.0

Every day for the past two months, a man has entered the largest gallery in my museum. It also complicates the question of what is acceptable in a museum. If an artist can come into a museum and smash stuff, what does that tell visitors?

How Can a Museum Best Protect Its Assets?

Tech Soup Blog

In this age of increasing hacks and cybercrime, the Norman Rockwell Museum has a lot of digital assets, museum operations data, and private patron data that need to be protected. About the Museum. The Museum's IT System.

An Open Letter to Museums on Twitter

Museum 2.0

Dear Museums on Twitter, Thanks for experimenting in a new and largely uncharted online environment. So here is a list of suggestions that hopefully will improve the way your museum thinks about using Twitter. Or it's rainy so you suggest I visit the museum?

A Different Story of Thanksgiving: The Repatriation Journey of Glenbow Museum and the Blackfoot Nations

Museum 2.0

The book is a deep account of repatriation of spiritual objects from museums to native people, written by museum people and Blackfoot people together. This story starts in 1960s, though of course, the story of the Blackfoot people and their dealings with museums started way before that.

Museums Pursue Engagement With Social Media -

AFP Blog

Museums Pursue Engagement With Social Media - "SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site,".

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Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). Book Discussion: Blueprint Museums Engaging in 2.0

Museum 2.0 Flashback: Threshold Fear

Museum 2.0

This week, I was on the radio talking museum inclusion (with Michelle Obama!) A review of Elaine Heumann Gurian's essay on threshold fear and architecture program and planning from her book, Civilizing the Museum. Hard to imagine that some people don't find museums welcoming spaces?

Using Data to Overcome a Museum Membership Myth


Museum of Science and Industry. The Museum of Science and Industry's membership program had a large gap where very few people were contributing. " After looking at past data and finding new ways to talk about membership, the museum was able to grow its membership base and encourage donors to give more. Chicago Museum of Industry Community Data Leadership Mark Mathyer nptech nten Strategy Fundraising Mark Mathyer. Development and Membership Services Manager.

Maximizing Your Membership Program: Tips from the Experts

Connection Cafe

I had the opportunity to attend the Association of Children’s Museums annual conference: InterActivity 2016. As I sat in a session, Membership from Here to There and Everywhere In Between, I had a realization: No one is better at managing membership programs than children’s museums.

Open Letter to Arianna Huffington, Edward Rothstein, and Many Other Museum Critics

Museum 2.0

Note: This post is written in response to recent articles about museums by Arianna Huffington (on museums and new media) and Ed Rothstein (on museums and ethnic identity). I appreciate that you write about museums, and by doing so, publicize their work and efforts.

Guest Post by Nora Grant: Lessons from A Year of Pop Up Museums

Museum 2.0

This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. How can you take something as substantial and precious as a museum and add a pop up twist? guestpost Museum of Art and History participatory museum