The Surprising Truth About Online Donors and Offline Fundraising


The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. They then continue to give offline in similar proportions in subsequent years, although the amounts are typically not as large as the initial online gift.

Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes. Below are some ideas on how your organization can engage your supporters by paralleling some offline activities with those online.

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Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? Space : This is both online and offline.

The Surprising Truth About Online Donors and Offline Fundraising


Such messages are able to reach large audiences, present … Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraisingOnline donor solicitations are powerful.

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Tags: Tips Tools and Tactics online-offline tweet up They understand that it is a scaffolded process. Whatever channel they use, they’re building a bridge from online to onland.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors


Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. While the number one reason for giving, both online and off, is for emotional reasons, the online donor is more likely to respond only once to fulfill that emotional need, whereas the offline donor is more likely to give repeatedly. Follow-ups to initial online giving should be designed to move online donors to offline giving.

Online + Offline = Integration

Connection Cafe

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. Author: Cheryl Black. Guest blog alert : The following post was contributed by Donna Wilkins of Charity Dynamics , a Convio Solution Provider. Thanks for contributing Donna!

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better. If your organization has been waiting for the right moment (or perhaps the extra motivation) to invest the staff and financial resources necessary to build your offline infrastructure, this is that moment.

How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline. For me it all comes down to a renewed focus online. While I could have easily come up with 20 ideas and tactics for building a sustainable pipeline of support, I narrowed it down to 6. Optimize your website for conversion.

What do Mac folks use to edit their blogs offline?

Judi Sohn

I’m amazed that after all these years, no one has come out with a killer offline blog editor for the Mac yet. As I see it, if you want to use an offline editor on a Mac you only have 3 choices, each with its own strengths and overwhelming weaknesses.

Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Guest post by: Laura Iancu, 123ContactForm. Online fundraising has seen a remarkable rise in the past few years. Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

Ivan Boothe posted a link to this story recently on the Progressive Exchange list. It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread).

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros.

October Community Builder Chat – Connecting On and Offline Communities #commbuild

Amy Sample Ward

Today’s Community Builder chat focused on examples and best practices for connecting on and offline community activities, events, and organizing. Some of the examples and recommendations from this month’s chat included: UN Food&Ag Org (FAO) has done a great job with their Share Fairs – sharing the discussions and training on and offline.

Nonprofit Giving on the Rise [Online and Offline!]


We recently released a pretty cool resource for the nonprofit industry – The Blackbaud Index ! It contains both The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving. The charitable giving index reports that overall revenue increased by 6.2 percent for the 3 months ending May 2010 as compared to the same period in 2009 while the online giving index reports that online revenue increased by 23.0

Triple your donations with online AND offline fundraising strategies

John Haydon

Donors that are acquired online eventually become off-line donors ( 32% switch to offline in year two ). Strategy blackbaud direct mail fundraising offline researchOnline fundraising is still one of the fastest growing ways of collecting donations for nonprofits (a 34% increase in 2010). It’s relatively inexpensive, can piggyback on the surging trends of online and mobile use, and is easy to measure. Online donors definitely give more.

How Independent Schools Can Embrace Online and Offline Worlds


But I’m talking major mind shifts here, stay with me… No longer is the world of independent schools separated into segments of online/offline communication. In the past year, I’ve come to a realization. The independent school arena has changed. Yes, you will say (and you would be right) it is constantly changing and has been for years!

Top 10 Free Offline Games: No Wi-Fi Games & Free download to paly everywhere!

Find the free stuff

The post Top 10 Free Offline Games: No Wi-Fi Games & Free download to paly everywhere! There may be times when you aren’t close to a Wi-Fi connection but still want to beat boredom paying games on your handset. What do you do when caught up in such a situation? Well, such are the times you wish you had some no Wi-Fi games in your handset. If you don’t have any. appeared first on Gaming

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

The Challenges of Allowing Offline Usage in a SaaS Based System | CloudAve

AFP Blog

The Challenges of Allowing Offline Usage in a SaaS Based System | CloudAve: "So I was reading an article recently about the latest Google Reader and how it still can’t be used offline with full features. In particular the article focuses on its inability to allow you to read articles offline and then flag those articles as already read, such that when you get back online Google Reader doesn’t

What's the Right Offline Event for Your Organization's Online Community? | NetSquared, an initiative of

AFP Blog

What's the Right Offline Event for Your Organization's Online Community? NetSquared, an initiative of "This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 The giving data examines demographic and donation data for donors that only gave online, donors that only gave offline, and donors that made both online and offline gifts in 2016.

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Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform


The ambition of the online organizing platform never matched the success of the offline organizing community and strategy. The goal was to create a unified online community for the climate movement to reflect and spur more of the movement’s offline collaboration.

An Offline Social Media Exercise That Improves Online Content

Tech Soup Blog

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Nonprofits can use this at a staff meeting or other gathering to help people improve their content creation skills as well as their skills with looking at social media data. The equipment is mostly analog: the index cards and colored dots pictured below, plus a place to record the results.

Weaving Together Online/Offline Collaboration In A Network Context

Beth's Blog: How Nonprofits Can Use Social Media

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. Collaborating Via Artifacts.

Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He talked about the balance between "atom-based" work -- staffing, offline activities, showing up at hearings, etc and "bit-based work" their work online - Facebook pages, etc. How do you analyze the use of social networks/social media in the context of online/offline activism?

Part Two: Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform


Earlier this week on Frogloop we discussed how four grassroots campaigns (1Sky, Clean Energy Works, the Energy Action Coalition and Focus the Nation) tried to build the Climate Network an unprecedented online community platform.

Online and Offline Community Building

Tech Soup Blog

TechSoup community leader Megan has a new honorific to add to her growing list : " ultimate online party host." " Katrina at Hot Tub had a chat with Megan about online community building, and Katrina's notes are well worth the read.

Google Labs Introduces Gmail Offline

Wild Apricot

Many organizations use Gmail to manage their email, because its generous storage space, ability to use your own domain , and system of tags and filters make it easy to organize email communications. One drawback of Gmail, however — as with any web-based email — is the need for an internet connection to be able to use it.

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Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]


The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors. Every year, large proportions of online-acquired donors switch from online giving to offline sources – primarily to direct mail.

The Future of Media: Bridging the Offline and Online World


The future of our media is about a whole lot more than whether another season of Jersey Shore gets made (but that’s part of it…).

Doing What You Do Best Offline, Online


Online, we look for the same things we look for offline: connection to something genuine, and a way to share that connection with other people. Anne Diaz. Nonprofit Services Manager. Causes. Raising money online can be approached in the same way as you approach that lunch meeting with a potential funder, or a site visit with a friend of a board member. Online audiences aren't foundation program officers.

Mobilizing Online Community for Offline Action

Tech Soup Blog

Appearing as her super hero alter ego, complete with green cape, Super Green, Kroll spoke about how online activity can be used to inspire offline action. Kroll’s steps to taking community from online activity to offline activity, much like growing crops, are cyclical in nature: Invite people to play : Kroll advises community managers to give their community members a reason to get physical.

On Vacation. Offline. In Nature. Viewing Wildlife. Will Reconnect on August 27!

Nonprofit Tech for Good

Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline. No smartphone. No tablet. No work. Just a camera, a couple of good books, and a journal, a pen, and a glue stick.

Connect Your Nonprofit's Offline and Online Activities

Wild Apricot

Those are impressive numbers on the surface,” says Jayne Craven of Coyote Communications, but it’s vital to evaluate your organization’s online activities in terms of offline actions: “If they don’t translate into more volunteers, repeat volunteers, new and repeat donors, new and repeat clients,( read more Your nonprofit’s website gets tens of thousands of hits every month.

Showing YouTube Videos Offline

Beth's Blog: How Nonprofits Can Use Social Media

I've been doing more and more presentations that are dependent on having Internet access and I've learned over the years, to always have a backup. I'm glad I went to the trouble of having a backup plan, particularly for the Screencasting Session at NTC which include showing some screencast. What I did was download local copies. Michael Stein (East Coast), who attended the session, emailed me today and asked how I managed to download the screencasts on YouTube.

From Offline to Online and Back Again: The Bike Equity Network


Adonia Lugo. Creator. Bicicultures. From building a movement to groundtruthing an organization's policies, a listserv can be a powerful tool for a revolution within and beyond an organization. I am a big fan of email listservs. They can be a great tool to bring together people virtually who will not cross paths in life. My first experiment with online networking was creating the Bicicultures list in 2012. Advocacy listserv online community Organizational Culture Program

Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.

How Can Changebloggers Make a Greater Impact Online and Offline?

Have Fun - Do Good

In addition to making an impact online, I'd like to see changebloggers meeting offline as well. What ideas do you have for mobilizing the collective power of Changebloggers online and offline?

Who Rules: Offline or Online Donors?


Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. If your nonprofit still hasn't carved out a good strategy for integrating both offline and online fundraising, you need to start now. 32% of online donors earn $100K+ VS 18% of offline donors. The median gift of first time online donors is almost double of offline donors - $62 VS $32. Online donors also donate more money over time than offline donors.

Open Space Offline

Beth's Blog: How Nonprofits Can Use Social Media

Michael Gilbert of Online Nonprofit News points to Open Space User's NON-Guide (114 page PDF) as part of his observation about the popularity of open space meeting process. The best ever professional development experience use this model. It was an annual week-long arts & education workshop where I taught technology integration and half the session was open space. We organized the computer lab trainings as open space too.

New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I’ve worked with communities to build online spaces where people of all ages, accessibility, and interests can come together to share, learn, and more directly build a community that they can take offline. So, what are you doing to connect your online community with offline actions?

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