The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

Trending Sources

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes.

An Offline Social Media Exercise That Improves Online Content

Tech Soup Blog

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics.

The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. Are you searching for ways to raise more money?

Online + Offline = Integration

Connection Cafe

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. Author: Cheryl Black. Guest blog alert : The following post was contributed by Donna Wilkins of Charity Dynamics , a Convio Solution Provider. Thanks for contributing Donna!

Who Rules: Offline or Online Donors?

Frogloop

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. If your nonprofit still hasn't carved out a good strategy for integrating both offline and online fundraising, you need to start now.

Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Guest post by: Laura Iancu, 123ContactForm. Online fundraising has seen a remarkable rise in the past few years. Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act.

Triple your donations with online AND offline fundraising strategies

John Haydon

Donors that are acquired online eventually become off-line donors ( 32% switch to offline in year two ). Strategy blackbaud direct mail fundraising offline research

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Such messages are able to reach large audiences, present … Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraisingOnline donor solicitations are powerful.

The Future of Media: Bridging the Offline and Online World

Frogloop

The future of our media is about a whole lot more than whether another season of Jersey Shore gets made (but that’s part of it…).

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

On Vacation. Offline. In Nature. Viewing Wildlife. Will Reconnect on August 27!

Nonprofit Tech for Good

Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline.

Mobilizing Online Community for Offline Action

Tech Soup Blog

Appearing as her super hero alter ego, complete with green cape, Super Green, Kroll spoke about how online activity can be used to inspire offline action. August’s Online Community Meetup featured Zoey Kroll of Hayes Valley Farm , an urban farm located in San Francisco.

Doing What You Do Best Offline, Online

NTEN

Online, we look for the same things we look for offline: connection to something genuine, and a way to share that connection with other people. Anne Diaz. Nonprofit Services Manager. Causes. Raising money online can be approached in the same way as you approach that lunch meeting with a potential funder, or a site visit with a friend of a board member. Online audiences aren't foundation program officers.

New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I’ve worked with communities to build online spaces where people of all ages, accessibility, and interests can come together to share, learn, and more directly build a community that they can take offline. So, what are you doing to connect your online community with offline actions?

Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He talked about the balance between "atom-based" work -- staffing, offline activities, showing up at hearings, etc and "bit-based work" their work online - Facebook pages, etc. How do you analyze the use of social networks/social media in the context of online/offline activism?

Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? Space : This is both online and offline.

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Tags: Tips Tools and Tactics online-offline tweet up They understand that it is a scaffolded process. Whatever channel they use, they’re building a bridge from online to onland.

From Offline to Online and Back Again: The Bike Equity Network

NTEN

Adonia Lugo. Creator. Bicicultures. From building a movement to groundtruthing an organization's policies, a listserv can be a powerful tool for a revolution within and beyond an organization. I am a big fan of email listservs. They can be a great tool to bring together people virtually who will not cross paths in life. My first experiment with online networking was creating the Bicicultures list in 2012. Advocacy listserv online community Organizational Culture Program

The Secret to Achieving Three Times Better Fundraising Results [Infographic]

Tech Soup Blog

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources.

Raise 18

The Multichannel Giving Paradox: Online Donors vs Offline Donors | NetWitsThinkTank.com

AFP Blog

The Multichannel Giving Paradox: Online Donors vs Offline Donors | NetWitsThinkTank.com : The Multichannel Giving Paradox: Online Donors vs. Offline Donors

What do Mac folks use to edit their blogs offline?

Judi Sohn

I’m amazed that after all these years, no one has come out with a killer offline blog editor for the Mac yet. As I see it, if you want to use an offline editor on a Mac you only have 3 choices, each with its own strengths and overwhelming weaknesses.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

Ivan Boothe posted a link to this story recently on the Progressive Exchange list. It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread).

September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Amy Sample Ward

Question 2 : asked how to build a loop between on and offline engagement. Most agreed that it is harder to move from online to offline, where engagement may be strong because of the access or timing that can’t be accomplished with the physical world. These monthly chats part of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools.

October Community Builder Chat – Connecting On and Offline Communities #commbuild

Amy Sample Ward

Today’s Community Builder chat focused on examples and best practices for connecting on and offline community activities, events, and organizing. Some of the examples and recommendations from this month’s chat included: UN Food&Ag Org (FAO) has done a great job with their Share Fairs – sharing the discussions and training on and offline.

How Independent Schools Can Embrace Online and Offline Worlds

NetWits

But I’m talking major mind shifts here, stay with me… No longer is the world of independent schools separated into segments of online/offline communication. In the past year, I’ve come to a realization. The independent school arena has changed. Yes, you will say (and you would be right) it is constantly changing and has been for years!

What's the Right Offline Event for Your Organization's Online Community? | NetSquared, an initiative of TechSoupGlobal.org

AFP Blog

What's the Right Offline Event for Your Organization's Online Community? NetSquared, an initiative of TechSoupGlobal.org: "This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns

5 Facts About Online Average Gift Size

Connection Cafe

Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. As a point of comparison, in 2016 the median offline gift less than $1,000 was $20. I have a confession to make.

Gift 127

The Challenges of Allowing Offline Usage in a SaaS Based System | CloudAve

AFP Blog

The Challenges of Allowing Offline Usage in a SaaS Based System | CloudAve: "So I was reading an article recently about the latest Google Reader and how it still can’t be used offline with full features. In particular the article focuses on its inability to allow you to read articles offline and then flag those articles as already read, such that when you get back online Google Reader doesn’t

Showing YouTube Videos Offline

Beth's Blog: How Nonprofits Can Use Social Media

I've been doing more and more presentations that are dependent on having Internet access and I've learned over the years, to always have a backup. I'm glad I went to the trouble of having a backup plan, particularly for the Screencasting Session at NTC which include showing some screencast. What I did was download local copies. Michael Stein (East Coast), who attended the session, emailed me today and asked how I managed to download the screencasts on YouTube.

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Frogloop

The ambition of the online organizing platform never matched the success of the offline organizing community and strategy. The goal was to create a unified online community for the climate movement to reflect and spur more of the movement’s offline collaboration.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. Start by evaluating the volume of your communications to your donor segments—offline and online donors.

Weaving Together Online/Offline Collaboration In A Network Context

Beth's Blog: How Nonprofits Can Use Social Media

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. Collaborating Via Artifacts.

Open Space Offline

Beth's Blog: How Nonprofits Can Use Social Media

Michael Gilbert of Online Nonprofit News points to Open Space User's NON-Guide (114 page PDF) as part of his observation about the popularity of open space meeting process. The best ever professional development experience use this model. It was an annual week-long arts & education workshop where I taught technology integration and half the session was open space. We organized the computer lab trainings as open space too.

PDF 1

Part Two: Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Frogloop

Earlier this week on Frogloop we discussed how four grassroots campaigns (1Sky, Clean Energy Works, the Energy Action Coalition and Focus the Nation) tried to build the Climate Network an unprecedented online community platform.

Winning Campaigns: Integrating Offline and Online Strategies is Key

Frogloop

As a consultant that specializes in helping organizations recruit, identify, and mobilize activists, donors, and members to make social change, I'm often working at the intersection of offline and online campaign teams and plans. My first campaign job was in 1995 at Colorado NARAL.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report.