The Surprising Truth About Online Donors and Offline Fundraising
AUGUST 8, 2012
The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. They then continue to give offline in similar proportions in subsequent years, although the amounts are typically not as large as the initial online gift.