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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. The Long-Term Value of Online Donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

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On Vacation and Offline Until July 24!

Nonprofit Tech for Good

Once a year Nonprofit Tech for Good goes offline for two weeks. Tech breaks are essential for healthy minds, hearts, and bodies! We’ll be back online July 24. Thank you for your support this past year and we hope you’ve scheduled some time off this summer too!

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On Vacation. Offline. In Nature. Viewing Wildlife. Will Reconnect on August 27!

Nonprofit Tech for Good

Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline. No smartphone.

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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. They key to raising more money is to figure out how to utilize offline and online channels together.

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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue. Direct mail fundraisers, this blog post is dedicated to you.

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